Study in Sweden handbook

How to use the handbook

This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination.

The handbook covers:

  • advice on how to approach student marketing
  • useful advice in preparation of student fairs
  • how to organise pre-departure and send-off events
  • useful resources (print material, templates, booth material)
  • how to collect leads at events

You can find promotion material for Sweden as a study destination in the toolkit Study in Sweden.

Handbook

Study in Sweden Handbook

Study in Sweden

Frequently asked questions

{
    "slug": "study-in-sweden-handbook",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://cms.sharingsweden.se/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://cms.sharingsweden.se/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://cms.sharingsweden.se/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://cms.sharingsweden.se/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://cms.sharingsweden.se/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://cms.sharingsweden.se/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://cms.sharingsweden.se/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://cms.sharingsweden.se/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study & research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Manuals"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "bosnian",
                    "chinese",
                    "croatian",
                    "cypriot greek",
                    "english",
                    "estonian",
                    "filipino",
                    "french",
                    "georgian",
                    "german",
                    "italian",
                    "japanese",
                    "korean",
                    "latvian",
                    "lithuanian",
                    "macedonian",
                    "polish",
                    "portuguese",
                    "russian",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "thai",
                    "turkish",
                    "vietnamese"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/study-in-sweden-handbook/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/study-in-sweden-handbook/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Study in Sweden handbook - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/study-in-sweden-handbook/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-12-08T16:08:56+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FStudy-handbook-thumbnail.png&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1193\" />\n\t<meta property=\"og:image:height\" content=\"671\" />\n\t<meta property=\"og:image:type\" content=\"image/png\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/study-in-sweden-handbook/\",\"url\":\"http://sharingsweden.se/materials/study-in-sweden-handbook/\",\"name\":\"Study in Sweden handbook - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/study-in-sweden-handbook/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/study-in-sweden-handbook/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/09/Study-handbook-thumbnail.png\",\"datePublished\":\"2023-10-02T10:01:28+00:00\",\"dateModified\":\"2024-12-08T16:08:56+00:00\",\"description\":\"This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/study-in-sweden-handbook/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/study-in-sweden-handbook/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FStudy-handbook-thumbnail.png&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FStudy-handbook-thumbnail.png&w=1200&q=90\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "http://sharingsweden.se/materials/study-in-sweden-handbook/",
                "title": "Study in Sweden handbook - Sharing Sweden"
            },
            "date": "2023-10-02T12:01:28",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "Study in Sweden handbook",
                    "href": "/materials/study-in-sweden-handbook/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-handbook-thumbnail.png",
                        "alt": "",
                        "title": "Study in Sweden handbook",
                        "height": 671,
                        "width": 1193,
                        "caption": null
                    },
                    "caption": null
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-handbook-thumbnail.png",
                "alt": "",
                "title": "Study in Sweden handbook",
                "height": 671,
                "width": 1193,
                "caption": null
            },
            "title": "Study in Sweden handbook",
            "subHeading": null,
            "slug": "study-in-sweden-handbook",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the handbook"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The handbook covers:"
                        },
                        {
                            "type": "list",
                            "anchorId": "",
                            "html": "<ul class=\"wp-block-list\"><li>advice on how to approach student marketing</li><li>useful advice in preparation of student fairs</li><li>how to organise pre-departure and send-off events</li><li>useful resources (print material, templates, booth material)</li><li>how to collect leads at events</li></ul>"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You can find promotion material for Sweden as a study destination in the toolkit&nbsp;<a href=\"https://sharingsweden.se/toolkits/study-in-sweden\">Study in Sweden</a>."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Handbook",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 3522,
                                    "downloadTitle": "Study in Sweden Handbook",
                                    "title": "Study in Sweden Handbook",
                                    "format": "pdf",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-handbook-thumbnail.png",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download the handbook (PDF 5 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/09/Study-in-Sweden-Handbook_oct2024.pdf"
                                },
                                {
                                    "id": 13269,
                                    "downloadTitle": "Study in Sweden FAQ",
                                    "title": "Frequently asked questions",
                                    "format": "pdf",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Study-FAQ-thumbnail.png",
                                        "alt": "Study in Sweden"
                                    },
                                    "download": true,
                                    "buttonText": "Download FAQ (PDF 956 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/04/Study-in-Sweden-FAQ.pdf"
                                }
                            ]
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Study in Sweden brand guide",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-brand-guide-thumbanik.png",
                                        "alt": "",
                                        "height": 338,
                                        "width": 600,
                                        "title": "Study brand guide thumbnail",
                                        "caption": ""
                                    },
                                    "href": "/materials/study-in-sweden-brand-guide/"
                                },
                                {
                                    "title": "Study in Sweden logo",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-Facebook.jpg",
                                        "alt": "",
                                        "height": 600,
                                        "width": 600,
                                        "title": "Study logo",
                                        "caption": ""
                                    },
                                    "href": "/materials/study-in-sweden-logo/"
                                },
                                {
                                    "title": "Lead template for Study in Sweden events",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-in-Sweden.png",
                                        "alt": "",
                                        "height": 1080,
                                        "width": 1080,
                                        "title": "Study in Sweden",
                                        "caption": ""
                                    },
                                    "href": "/materials/study-in-sweden-lead-template/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the handbook"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The handbook covers:"
                        },
                        {
                            "type": "list",
                            "anchorId": "",
                            "html": "<ul class=\"wp-block-list\"><li>advice on how to approach student marketing</li><li>useful advice in preparation of student fairs</li><li>how to organise pre-departure and send-off events</li><li>useful resources (print material, templates, booth material)</li><li>how to collect leads at events</li></ul>"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You can find promotion material for Sweden as a study destination in the toolkit&nbsp;<a href=\"https://sharingsweden.se/toolkits/study-in-sweden\">Study in Sweden</a>."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Handbook",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 3522,
                                    "downloadTitle": "Study in Sweden Handbook",
                                    "title": "Study in Sweden Handbook",
                                    "format": "pdf",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-handbook-thumbnail.png",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download the handbook (PDF 5 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/09/Study-in-Sweden-Handbook_oct2024.pdf"
                                },
                                {
                                    "id": 13269,
                                    "downloadTitle": "Study in Sweden FAQ",
                                    "title": "Frequently asked questions",
                                    "format": "pdf",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Study-FAQ-thumbnail.png",
                                        "alt": "Study in Sweden"
                                    },
                                    "download": true,
                                    "buttonText": "Download FAQ (PDF 956 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/04/Study-in-Sweden-FAQ.pdf"
                                }
                            ]
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Study in Sweden brand guide",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-brand-guide-thumbanik.png",
                                        "alt": "",
                                        "height": 338,
                                        "width": 600,
                                        "title": "Study brand guide thumbnail",
                                        "caption": ""
                                    },
                                    "href": "/materials/study-in-sweden-brand-guide/"
                                },
                                {
                                    "title": "Study in Sweden logo",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-Facebook.jpg",
                                        "alt": "",
                                        "height": 600,
                                        "width": 600,
                                        "title": "Study logo",
                                        "caption": ""
                                    },
                                    "href": "/materials/study-in-sweden-logo/"
                                },
                                {
                                    "title": "Lead template for Study in Sweden events",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-in-Sweden.png",
                                        "alt": "",
                                        "height": 1080,
                                        "width": 1080,
                                        "title": "Study in Sweden",
                                        "caption": ""
                                    },
                                    "href": "/materials/study-in-sweden-lead-template/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "study-in-sweden-handbook",
                    "uri": "/materials/study-in-sweden-handbook/",
                    "date": "2023-10-02T12:01:28",
                    "databaseId": 9359,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Study in Sweden handbook\",\"href\":\"\\/materials\\/study-in-sweden-handbook\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "http://sharingsweden.se/materials/study-in-sweden-handbook/",
                        "title": "Study in Sweden handbook - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "Study in Sweden handbook",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 671,
                                "width": 1193,
                                "__typename": "MediaDetails"
                            },
                            "title": "Study in Sweden handbook",
                            "uri": "/material/study-in-sweden-handbook/study-handbook-thumbnail/",
                            "altText": "",
                            "caption": null,
                            "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-handbook-thumbnail.png",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the handbook",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "The handbook covers:",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/list",
                                            "saveContent": "<ul class=\"wp-block-list\"><li>advice on how to approach student marketing</li><li>useful advice in preparation of student fairs</li><li>how to organise pre-departure and send-off events</li><li>useful resources (print material, templates, booth material)</li><li>how to collect leads at events</li></ul>",
                                            "attributes": {
                                                "anchor": "",
                                                "__typename": "CoreListBlockAttributes"
                                            },
                                            "__typename": "CoreListBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "You can find promotion material for Sweden as a study destination in the toolkit&nbsp;<a href=\"https://sharingsweden.se/toolkits/study-in-sweden\">Study in Sweden</a>.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Handbook\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"3522\",\"13269\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Handbook",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 3522,
                                                    "downloadTitle": "Study in Sweden Handbook",
                                                    "title": "Study in Sweden Handbook",
                                                    "format": "pdf",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-handbook-thumbnail.png",
                                                        "alt": ""
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download the handbook (PDF 5 MB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2023/09/Study-in-Sweden-Handbook_oct2024.pdf"
                                                },
                                                {
                                                    "id": 13269,
                                                    "downloadTitle": "Study in Sweden FAQ",
                                                    "title": "Frequently asked questions",
                                                    "format": "pdf",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Study-FAQ-thumbnail.png",
                                                        "alt": "Study in Sweden"
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download FAQ (PDF 956 KB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2024/04/Study-in-Sweden-FAQ.pdf"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "acf/material-collections-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"9313\",\"3667\",\"9317\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
                                                "__typename": "AcfMaterialCollectionsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialCollectionsBlock",
                                            "heading": "Related content",
                                            "materialCollectionsList": [
                                                {
                                                    "title": "Study in Sweden brand guide",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-brand-guide-thumbanik.png",
                                                        "alt": "",
                                                        "height": 338,
                                                        "width": 600,
                                                        "title": "Study brand guide thumbnail",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/study-in-sweden-brand-guide/"
                                                },
                                                {
                                                    "title": "Study in Sweden logo",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-Facebook.jpg",
                                                        "alt": "",
                                                        "height": 600,
                                                        "width": 600,
                                                        "title": "Study logo",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/study-in-sweden-logo/"
                                                },
                                                {
                                                    "title": "Lead template for Study in Sweden events",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Study-in-Sweden.png",
                                                        "alt": "",
                                                        "height": 1080,
                                                        "width": 1080,
                                                        "title": "Study in Sweden",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/study-in-sweden-lead-template/"
                                                }
                                            ]
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/study-in-sweden-handbook/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Study in Sweden handbook - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/study-in-sweden-handbook/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-12-08T16:08:56+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FStudy-handbook-thumbnail.png&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1193\" />\n\t<meta property=\"og:image:height\" content=\"671\" />\n\t<meta property=\"og:image:type\" content=\"image/png\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/study-in-sweden-handbook/\",\"url\":\"http://sharingsweden.se/materials/study-in-sweden-handbook/\",\"name\":\"Study in Sweden handbook - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/study-in-sweden-handbook/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/study-in-sweden-handbook/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/09/Study-handbook-thumbnail.png\",\"datePublished\":\"2023-10-02T10:01:28+00:00\",\"dateModified\":\"2024-12-08T16:08:56+00:00\",\"description\":\"This is a handbook for Swedish foreign missions who implement Study in Sweden activities to promote Sweden as a study destination.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/study-in-sweden-handbook/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/study-in-sweden-handbook/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FStudy-handbook-thumbnail.png&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FStudy-handbook-thumbnail.png&w=1200&q=90\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}