Svenskt Tenn’s 100th anniversary

How to use the post

This post is about the Swedish interior design brand Svenskt Tenn and its founder Estrid Ericson. Svenskt Tenn celebrates its 100th anniversary in 2024. You can use the images and captions below to make a post on social media.

Please make sure to credit Svenskt Tenn and Lennart Nilsson for the photos.

Photos

Estrid Ericsson and Josef Frank working

Photo of Estrid Ericsson and Josef Frank by Lennart Nilsson

A table with objects from Svenskt Tenn

Photo 2 by Svenskt Tenn

A colourful living room with an orange sofa.

Photo 3 by Svenskt Tenn

Captions

Hip, hip, hooray for Svenskt Tenn! 🎉 This renowned Swedish interior design brand celebrates its 100th anniversary this year.

The journey began with arts teacher Estrid Ericson (1894–1981) from Hjo, by Swedish lake Vättern. 🎨 In her thirties, Ericson established the company Svenskt Tenn in Stockholm. She focused on offering stylish design objects made of pewter ('tenn' in Swedish), one of the most exciting materials at the time. She collaborated with pewter artist Nils Fougstedt, and they produced the objects themselves in a small workshop behind the store. ⚱️🖼️

Fast-forward a decade, and enter Austrian architect Josef Frank 🇦🇹, who came to Sweden in 1933. Together, Ericson and Frank shaped the elegant and colourful furnishing style that defines the company still today. 🛋️🌈

At the age of 81, Ericson sold the company to the Kjell and Märta Beijer Foundation, but she stayed on as managing director for several years. The surplus funds from Svenskt Tenn support research in ecological sustainability, environmental care and pharmaceuticals, among other things. 🌿💊

Have you every come across Svenskt Tenn? 😍

Photo: 1 Lennart Nilson, Svenskt Tenn's archives and collections. 2-3. Svenskt Tenn.

#svenskttenn#sweden#swedishdesign#estridericson#joseffrank#design#interior

{
    "slug": "svenskt-tenns-100th-anniversary",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
                            "name": "News"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study & research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "bosnian",
                    "chinese",
                    "croatian",
                    "cypriot greek",
                    "english",
                    "estonian",
                    "filipino",
                    "french",
                    "georgian",
                    "german",
                    "italian",
                    "japanese",
                    "korean",
                    "latvian",
                    "lithuanian",
                    "macedonian",
                    "polish",
                    "portuguese",
                    "russian",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "thai",
                    "turkish",
                    "vietnamese"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/svenskt-tenns-100th-anniversary/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v22.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Estrid Ericson established Svenskt Tenn in 1924. She focused on offering stylish design objects made of pewter (&#039;tenn&#039; in Swedish),\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Svenskt Tenn&#039;s 100th anniversary - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Estrid Ericson established Svenskt Tenn in 1924. She focused on offering stylish design objects made of pewter (&#039;tenn&#039; in Swedish),\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-04-29T10:12:12+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F04%2FSvenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2560\" />\n\t<meta property=\"og:image:height\" content=\"1769\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\",\"url\":\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\",\"name\":\"Svenskt Tenn's 100th anniversary - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/svenskt-tenns-100th-anniversary/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg\",\"datePublished\":\"2024-04-24T08:20:57+00:00\",\"dateModified\":\"2024-04-29T10:12:12+00:00\",\"description\":\"Estrid Ericson established Svenskt Tenn in 1924. She focused on offering stylish design objects made of pewter ('tenn' in Swedish),\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F04%2FSvenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F04%2FSvenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg&w=1200&q=90\",\"width\":1200,\"height\":829,\"caption\":\"A colourful living room with an orange sofa.\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/",
                "title": "Svenskt Tenn's 100th anniversary - Sharing Sweden"
            },
            "date": "2024-04-24T10:20:57",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "Svenskt Tenn's 100th anniversary",
                    "href": "/materials/svenskt-tenns-100th-anniversary/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg",
                        "alt": "A colourful living room with an orange sofa.",
                        "title": "Svenskt_Tenn_Höstvardagsrum_2021_1_L",
                        "height": 1769,
                        "width": 2560,
                        "caption": null
                    },
                    "caption": null
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg",
                "alt": "A colourful living room with an orange sofa.",
                "title": "Svenskt_Tenn_Höstvardagsrum_2021_1_L",
                "height": 1769,
                "width": 2560,
                "caption": null
            },
            "title": "Svenskt Tenn’s 100th anniversary",
            "subHeading": null,
            "slug": "svenskt-tenns-100th-anniversary",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the post"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This post is about the Swedish interior design brand Svenskt Tenn and its founder Estrid Ericson. Svenskt Tenn celebrates its 100th anniversary in 2024. You can use the images and captions below to make a post on social media."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Please make sure to credit Svenskt Tenn and Lennart Nilsson for the photos."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Photos",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 12957,
                                    "downloadTitle": "Svenskt Tenn photo 1",
                                    "title": "Photo of Estrid Ericsson and Josef Frank by Lennart Nilsson",
                                    "format": "jpg",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Estrid-Ericson-och-Josef-Frank-vid-arbetsbordet_Svenskt-Tenn-Arkiv-och-samlingar_Foto-Lennart-Nilson.jpg",
                                        "alt": "Estrid Ericsson and Josef Frank working"
                                    },
                                    "download": true,
                                    "buttonText": "Download photo 1 (JPG 663 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/04/Estrid-Ericson-och-Josef-Frank-vid-arbetsbordet_Svenskt-Tenn-Arkiv-och-samlingar_Foto-Lennart-Nilson.jpg"
                                },
                                {
                                    "id": 12958,
                                    "downloadTitle": "Svenskt Tenn photo 2",
                                    "title": "Photo 2 by Svenskt Tenn",
                                    "format": "jpg",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Detaljer.jpg",
                                        "alt": "A table with objects from Svenskt Tenn"
                                    },
                                    "download": true,
                                    "buttonText": "Download photo 2 (JPG 953 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/04/Svenskt_Tenn_Detaljer.jpg"
                                },
                                {
                                    "id": 12960,
                                    "downloadTitle": "Svenskt Tenn photo 3",
                                    "title": "Photo 3 by Svenskt Tenn",
                                    "format": "jpg",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg",
                                        "alt": "A colourful living room with an orange sofa."
                                    },
                                    "download": true,
                                    "buttonText": "Download photo (JPG 745 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Hip, hip, hooray for Svenskt Tenn! 🎉 This renowned Swedish interior design brand celebrates its 100th anniversary this year."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The journey began with arts teacher Estrid Ericson (1894–1981) from Hjo, by Swedish lake Vättern. 🎨 In her thirties, Ericson established the company Svenskt Tenn in Stockholm. She focused on offering stylish design objects made of pewter ('tenn' in Swedish), one of the most exciting materials at the time. She collaborated with pewter artist Nils Fougstedt, and they produced the objects themselves in a small workshop behind the store. ⚱️🖼️"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Fast-forward a decade, and enter Austrian architect Josef Frank 🇦🇹, who came to Sweden in 1933. Together, Ericson and Frank shaped the elegant and colourful furnishing style that defines the company still today. 🛋️🌈"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "At the age of 81, Ericson sold the company to the Kjell and Märta Beijer Foundation, but she stayed on as managing director for several years. The surplus funds from Svenskt Tenn support research in ecological sustainability, environmental care and pharmaceuticals, among other things. 🌿💊"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Have you every come across Svenskt Tenn? 😍"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Photo: 1 Lennart Nilson, Svenskt Tenn's archives and collections. 2-3. Svenskt Tenn."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#svenskttenn#sweden#swedishdesign#estridericson#joseffrank#design#interior"
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the post"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This post is about the Swedish interior design brand Svenskt Tenn and its founder Estrid Ericson. Svenskt Tenn celebrates its 100th anniversary in 2024. You can use the images and captions below to make a post on social media."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Please make sure to credit Svenskt Tenn and Lennart Nilsson for the photos."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Photos",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 12957,
                                    "downloadTitle": "Svenskt Tenn photo 1",
                                    "title": "Photo of Estrid Ericsson and Josef Frank by Lennart Nilsson",
                                    "format": "jpg",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Estrid-Ericson-och-Josef-Frank-vid-arbetsbordet_Svenskt-Tenn-Arkiv-och-samlingar_Foto-Lennart-Nilson.jpg",
                                        "alt": "Estrid Ericsson and Josef Frank working"
                                    },
                                    "download": true,
                                    "buttonText": "Download photo 1 (JPG 663 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/04/Estrid-Ericson-och-Josef-Frank-vid-arbetsbordet_Svenskt-Tenn-Arkiv-och-samlingar_Foto-Lennart-Nilson.jpg"
                                },
                                {
                                    "id": 12958,
                                    "downloadTitle": "Svenskt Tenn photo 2",
                                    "title": "Photo 2 by Svenskt Tenn",
                                    "format": "jpg",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Detaljer.jpg",
                                        "alt": "A table with objects from Svenskt Tenn"
                                    },
                                    "download": true,
                                    "buttonText": "Download photo 2 (JPG 953 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/04/Svenskt_Tenn_Detaljer.jpg"
                                },
                                {
                                    "id": 12960,
                                    "downloadTitle": "Svenskt Tenn photo 3",
                                    "title": "Photo 3 by Svenskt Tenn",
                                    "format": "jpg",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg",
                                        "alt": "A colourful living room with an orange sofa."
                                    },
                                    "download": true,
                                    "buttonText": "Download photo (JPG 745 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Hip, hip, hooray for Svenskt Tenn! 🎉 This renowned Swedish interior design brand celebrates its 100th anniversary this year."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The journey began with arts teacher Estrid Ericson (1894–1981) from Hjo, by Swedish lake Vättern. 🎨 In her thirties, Ericson established the company Svenskt Tenn in Stockholm. She focused on offering stylish design objects made of pewter ('tenn' in Swedish), one of the most exciting materials at the time. She collaborated with pewter artist Nils Fougstedt, and they produced the objects themselves in a small workshop behind the store. ⚱️🖼️"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Fast-forward a decade, and enter Austrian architect Josef Frank 🇦🇹, who came to Sweden in 1933. Together, Ericson and Frank shaped the elegant and colourful furnishing style that defines the company still today. 🛋️🌈"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "At the age of 81, Ericson sold the company to the Kjell and Märta Beijer Foundation, but she stayed on as managing director for several years. The surplus funds from Svenskt Tenn support research in ecological sustainability, environmental care and pharmaceuticals, among other things. 🌿💊"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Have you every come across Svenskt Tenn? 😍"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Photo: 1 Lennart Nilson, Svenskt Tenn's archives and collections. 2-3. Svenskt Tenn."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#svenskttenn#sweden#swedishdesign#estridericson#joseffrank#design#interior"
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "svenskt-tenns-100th-anniversary",
                    "uri": "/materials/svenskt-tenns-100th-anniversary/",
                    "date": "2024-04-24T10:20:57",
                    "databaseId": 10422,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Svenskt Tenn's 100th anniversary\",\"href\":\"\\/materials\\/svenskt-tenns-100th-anniversary\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/",
                        "title": "Svenskt Tenn's 100th anniversary - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "Svenskt Tenn’s 100th anniversary",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 1769,
                                "width": 2560,
                                "__typename": "MediaDetails"
                            },
                            "title": "Svenskt_Tenn_Höstvardagsrum_2021_1_L",
                            "uri": "/material/svenskt-tenn-3/svenskt_tenn_hostvardagsrum_2021_1_l/",
                            "altText": "A colourful living room with an orange sofa.",
                            "caption": null,
                            "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the post",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "This post is about the Swedish interior design brand Svenskt Tenn and its founder Estrid Ericson. Svenskt Tenn celebrates its 100th anniversary in 2024. You can use the images and captions below to make a post on social media.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Please make sure to credit Svenskt Tenn and Lennart Nilsson for the photos.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Photos\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"12957\",\"12958\",\"12960\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Photos",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 12957,
                                                    "downloadTitle": "Svenskt Tenn photo 1",
                                                    "title": "Photo of Estrid Ericsson and Josef Frank by Lennart Nilsson",
                                                    "format": "jpg",
                                                    "image": {
                                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Estrid-Ericson-och-Josef-Frank-vid-arbetsbordet_Svenskt-Tenn-Arkiv-och-samlingar_Foto-Lennart-Nilson.jpg",
                                                        "alt": "Estrid Ericsson and Josef Frank working"
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download photo 1 (JPG 663 KB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2024/04/Estrid-Ericson-och-Josef-Frank-vid-arbetsbordet_Svenskt-Tenn-Arkiv-och-samlingar_Foto-Lennart-Nilson.jpg"
                                                },
                                                {
                                                    "id": 12958,
                                                    "downloadTitle": "Svenskt Tenn photo 2",
                                                    "title": "Photo 2 by Svenskt Tenn",
                                                    "format": "jpg",
                                                    "image": {
                                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Detaljer.jpg",
                                                        "alt": "A table with objects from Svenskt Tenn"
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download photo 2 (JPG 953 KB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2024/04/Svenskt_Tenn_Detaljer.jpg"
                                                },
                                                {
                                                    "id": 12960,
                                                    "downloadTitle": "Svenskt Tenn photo 3",
                                                    "title": "Photo 3 by Svenskt Tenn",
                                                    "format": "jpg",
                                                    "image": {
                                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg",
                                                        "alt": "A colourful living room with an orange sofa."
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download photo (JPG 745 KB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "Captions",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Hip, hip, hooray for Svenskt Tenn! 🎉 This renowned Swedish interior design brand celebrates its 100th anniversary this year.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "The journey began with arts teacher Estrid Ericson (1894–1981) from Hjo, by Swedish lake Vättern. 🎨 In her thirties, Ericson established the company Svenskt Tenn in Stockholm. She focused on offering stylish design objects made of pewter ('tenn' in Swedish), one of the most exciting materials at the time. She collaborated with pewter artist Nils Fougstedt, and they produced the objects themselves in a small workshop behind the store. ⚱️🖼️",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Fast-forward a decade, and enter Austrian architect Josef Frank 🇦🇹, who came to Sweden in 1933. Together, Ericson and Frank shaped the elegant and colourful furnishing style that defines the company still today. 🛋️🌈",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "At the age of 81, Ericson sold the company to the Kjell and Märta Beijer Foundation, but she stayed on as managing director for several years. The surplus funds from Svenskt Tenn support research in ecological sustainability, environmental care and pharmaceuticals, among other things. 🌿💊",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Have you every come across Svenskt Tenn? 😍",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Photo: 1 Lennart Nilson, Svenskt Tenn's archives and collections. 2-3. Svenskt Tenn.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "#svenskttenn#sweden#swedishdesign#estridericson#joseffrank#design#interior",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v22.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Estrid Ericson established Svenskt Tenn in 1924. She focused on offering stylish design objects made of pewter (&#039;tenn&#039; in Swedish),\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Svenskt Tenn&#039;s 100th anniversary - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Estrid Ericson established Svenskt Tenn in 1924. She focused on offering stylish design objects made of pewter (&#039;tenn&#039; in Swedish),\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-04-29T10:12:12+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F04%2FSvenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2560\" />\n\t<meta property=\"og:image:height\" content=\"1769\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\",\"url\":\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\",\"name\":\"Svenskt Tenn's 100th anniversary - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/svenskt-tenns-100th-anniversary/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Svenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg\",\"datePublished\":\"2024-04-24T08:20:57+00:00\",\"dateModified\":\"2024-04-29T10:12:12+00:00\",\"description\":\"Estrid Ericson established Svenskt Tenn in 1924. She focused on offering stylish design objects made of pewter ('tenn' in Swedish),\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/svenskt-tenns-100th-anniversary/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F04%2FSvenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F04%2FSvenskt_Tenn_Hostvardagsrum_2021_1_L-scaled.jpg&w=1200&q=90\",\"width\":1200,\"height\":829,\"caption\":\"A colourful living room with an orange sofa.\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}