Sweden – a country less ordinary How to use the publication This image-rich, 100-page book offers an overview of Sweden and highlights some of the facts, stories and milestones that make Sweden what it is today. The book has chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language, and a timeline of Swedish innovation.
The publication is available in English, Swedish, German, Russian, Spanish, Arabic, and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print. Please contact Oliver Grassman for guidance.
Swedish foreign missions can apply for financial support for local production and printing, and for access to high-resolution print file s. Apply here!
Publication (low resolution, not for print) Download Arabic version (PDF 7 MB) The book in Arabic Download English version (PDF 8 MB) The book in English Download French version (PDF 11 MB) The book in French Download German version (PDF 96 MB) The book in German Download Russian version (PDF 11 MB) The book in Russian Download Spanish version (PDF 11 MB) The book in Spanish Download Swedish version (PDF 15 MB) The book in Swedish {
"slug": "sweden-a-country-less-ordinary",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>We use cookies and similar technologies to give you the best possible experience. Some are necessary to help our website work properly and can’t be switched off, and some are optional.</p>\n<p>By clicking “Accept all cookies” you agree to the storage of all the cookies we use on your device. They will be used to improve the site, analyse traffic and create personalised ads. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">cookie and data protection policy</a>. Choose cookie-settings to adjust your preferences.</p>\n",
"bannerTitle": "<p><strong>It’s your choice! Choose what data you share with us</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analys and improve our service.</p>\n<p>The categories of cookies that we may use are essential, statistics and analytical and performance cookies. Learn more about how we use cookies by reading our<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\"> cookie and data protection policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Essential cookies are necessary for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Essential",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. We also use IP anonymisation, both of these cookies can be deactivated at any time after you've accepted them.",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"name": "Contact"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"name": "FAQ"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"name": "News"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"name": "Accessibility"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Equality"
},
{
"item": "Food"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Society"
},
{
"item": "Study and research"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
},
{
"item": "Swedish language"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Brochures and event materials"
},
{
"item": "Exhibition"
},
{
"item": "Fact sheets"
},
{
"item": "Presentations"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"arabic",
"chinese",
"english",
"french",
"german",
"japanese",
"korean",
"russian",
"spanish",
"swedish"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/sweden-a-country-less-ordinary/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v22.2 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"This book offers an overview of Sweden. It paints a picture of a nation driven by innovation, leading the way in equality and sustainability.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Sweden – a country less ordinary - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"This book offers an overview of Sweden. It paints a picture of a nation driven by innovation, leading the way in equality and sustainability.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2023-11-10T13:47:25+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2FSweden-a-country-less-ordinary-thumbnail.png&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"634\" />\n\t<meta property=\"og:image:height\" content=\"861\" />\n\t<meta property=\"og:image:type\" content=\"image/png\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\",\"url\":\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\",\"name\":\"Sweden – a country less ordinary - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/sweden-a-country-less-ordinary/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png\",\"datePublished\":\"2023-11-03T08:39:26+00:00\",\"dateModified\":\"2023-11-10T13:47:25+00:00\",\"description\":\"This book offers an overview of Sweden. It paints a picture of a nation driven by innovation, leading the way in equality and sustainability.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2FSweden-a-country-less-ordinary-thumbnail.png&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2FSweden-a-country-less-ordinary-thumbnail.png&w=1200&q=90\",\"width\":1200,\"height\":1630,\"caption\":\"Sweden - a country less ordinary\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "http://sharingsweden.se/materials/sweden-a-country-less-ordinary/",
"title": "Sweden – a country less ordinary - Sharing Sweden"
},
"date": "2023-11-03T10:39:26",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Sweden – a country less ordinary",
"href": "/materials/sweden-a-country-less-ordinary/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png",
"alt": "Sweden - a country less ordinary",
"title": "Sweden a country less ordinary",
"height": 861,
"width": 634,
"caption": null
},
"caption": null
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png",
"alt": "Sweden - a country less ordinary",
"title": "Sweden a country less ordinary",
"height": 861,
"width": 634,
"caption": null
},
"title": "Sweden – a country less ordinary",
"subHeading": null,
"slug": "sweden-a-country-less-ordinary",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the publication"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This image-rich, 100-page book offers an overview of Sweden and highlights some of the facts, stories and milestones that make Sweden what it is today. The book has chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language, and a timeline of Swedish innovation."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The publication is available in English, Swedish, German, Russian, Spanish, Arabic, and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print. Please contact <a href=\"mailto:oliver.grassman@si.se\"><a href=\"mailto:oliver.grassman@si.se\">Oliver Grassman</a></a> for guidance."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<strong>Swedish foreign missions can apply for financial support for local production and printing, <strong>and for access to high-resolution print file</strong>s. <a href=\"https://forms.office.com/Pages/ResponsePage.aspx?id=N5H72A9V5kKc1fZaQlXVKd8xdGnrhalBjjuTUPC31oBURTFPTElZVEdEQk1DVzNZSFJFUTIyVFRQNS4u\">Apply here!</a></strong>"
},
{
"type": "materials-block",
"heading": "Publication (low resolution, not for print)",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 5764,
"downloadTitle": "Sweden a country less ordinary – Arabic",
"title": "The book in Arabic",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-AR.png",
"alt": "بل اد خا لرج عن الم سألوف ويد"
},
"download": true,
"buttonText": "Download Arabic version (PDF 7 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Arabic-lowres.pdf"
},
{
"id": 5765,
"downloadTitle": "Sweden a country less ordinary – English",
"title": "The book in English",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png",
"alt": "Sweden - a country less ordinary"
},
"download": true,
"buttonText": "Download English version (PDF 8 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-English-lowres.pdf"
},
{
"id": 5763,
"downloadTitle": "Sweden a country less ordinary – French",
"title": "The book in French",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-FR.png",
"alt": "La Suède - hors des sentiers battus"
},
"download": true,
"buttonText": "Download French version (PDF 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-French-lowres.pdf"
},
{
"id": 5767,
"downloadTitle": "Sweden a country less ordinary – German",
"title": "The book in German",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-DE.png",
"alt": "Schweden . alles andere als gewöhnlich"
},
"download": true,
"buttonText": "Download German version (PDF 96 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-German.pdf"
},
{
"id": 5762,
"downloadTitle": "Sweden a country less ordinary – Russian",
"title": "The book in Russian",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-RU.png",
"alt": "Швеция - Очевидная. Невероятная"
},
"download": true,
"buttonText": "Download Russian version (PDF 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Russian-lowres.pdf"
},
{
"id": 5761,
"downloadTitle": "Sweden a country less ordinary – Spanish",
"title": "The book in Spanish",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-ES.png",
"alt": "Suecia - Un país fuera de lo común"
},
"download": true,
"buttonText": "Download Spanish version (PDF 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Spanish-lowres.pdf"
},
{
"id": 5760,
"downloadTitle": "Sweden a country less ordinary – Swedish",
"title": "The book in Swedish",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-SWE.png",
"alt": "Sverige. Långt ifrån lagom."
},
"download": true,
"buttonText": "Download Swedish version (PDF 15 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Swedish-lowres.pdf"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the publication"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This image-rich, 100-page book offers an overview of Sweden and highlights some of the facts, stories and milestones that make Sweden what it is today. The book has chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language, and a timeline of Swedish innovation."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The publication is available in English, Swedish, German, Russian, Spanish, Arabic, and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print. Please contact <a href=\"mailto:oliver.grassman@si.se\"><a href=\"mailto:oliver.grassman@si.se\">Oliver Grassman</a></a> for guidance."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<strong>Swedish foreign missions can apply for financial support for local production and printing, <strong>and for access to high-resolution print file</strong>s. <a href=\"https://forms.office.com/Pages/ResponsePage.aspx?id=N5H72A9V5kKc1fZaQlXVKd8xdGnrhalBjjuTUPC31oBURTFPTElZVEdEQk1DVzNZSFJFUTIyVFRQNS4u\">Apply here!</a></strong>"
},
{
"type": "materials-block",
"heading": "Publication (low resolution, not for print)",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 5764,
"downloadTitle": "Sweden a country less ordinary – Arabic",
"title": "The book in Arabic",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-AR.png",
"alt": "بل اد خا لرج عن الم سألوف ويد"
},
"download": true,
"buttonText": "Download Arabic version (PDF 7 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Arabic-lowres.pdf"
},
{
"id": 5765,
"downloadTitle": "Sweden a country less ordinary – English",
"title": "The book in English",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png",
"alt": "Sweden - a country less ordinary"
},
"download": true,
"buttonText": "Download English version (PDF 8 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-English-lowres.pdf"
},
{
"id": 5763,
"downloadTitle": "Sweden a country less ordinary – French",
"title": "The book in French",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-FR.png",
"alt": "La Suède - hors des sentiers battus"
},
"download": true,
"buttonText": "Download French version (PDF 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-French-lowres.pdf"
},
{
"id": 5767,
"downloadTitle": "Sweden a country less ordinary – German",
"title": "The book in German",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-DE.png",
"alt": "Schweden . alles andere als gewöhnlich"
},
"download": true,
"buttonText": "Download German version (PDF 96 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-German.pdf"
},
{
"id": 5762,
"downloadTitle": "Sweden a country less ordinary – Russian",
"title": "The book in Russian",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-RU.png",
"alt": "Швеция - Очевидная. Невероятная"
},
"download": true,
"buttonText": "Download Russian version (PDF 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Russian-lowres.pdf"
},
{
"id": 5761,
"downloadTitle": "Sweden a country less ordinary – Spanish",
"title": "The book in Spanish",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-ES.png",
"alt": "Suecia - Un país fuera de lo común"
},
"download": true,
"buttonText": "Download Spanish version (PDF 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Spanish-lowres.pdf"
},
{
"id": 5760,
"downloadTitle": "Sweden a country less ordinary – Swedish",
"title": "The book in Swedish",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-SWE.png",
"alt": "Sverige. Långt ifrån lagom."
},
"download": true,
"buttonText": "Download Swedish version (PDF 15 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Swedish-lowres.pdf"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "sweden-a-country-less-ordinary",
"uri": "/materials/sweden-a-country-less-ordinary/",
"date": "2023-11-03T10:39:26",
"databaseId": 5723,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Sweden \\u2013 a country less ordinary\",\"href\":\"\\/materials\\/sweden-a-country-less-ordinary\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "http://sharingsweden.se/materials/sweden-a-country-less-ordinary/",
"title": "Sweden – a country less ordinary - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Sweden – a country less ordinary",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 861,
"width": 634,
"__typename": "MediaDetails"
},
"title": "Sweden a country less ordinary",
"uri": "/materials/sweden-a-country-less-ordinary/sweden-a-country-less-ordinary-thumbnail/",
"altText": "Sweden - a country less ordinary",
"caption": null,
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the publication",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "This image-rich, 100-page book offers an overview of Sweden and highlights some of the facts, stories and milestones that make Sweden what it is today. The book has chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language, and a timeline of Swedish innovation.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The publication is available in English, Swedish, German, Russian, Spanish, Arabic, and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print. Please contact <a href=\"mailto:oliver.grassman@si.se\"><a href=\"mailto:oliver.grassman@si.se\">Oliver Grassman</a></a> for guidance.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<strong>Swedish foreign missions can apply for financial support for local production and printing, <strong>and for access to high-resolution print file</strong>s. <a href=\"https://forms.office.com/Pages/ResponsePage.aspx?id=N5H72A9V5kKc1fZaQlXVKd8xdGnrhalBjjuTUPC31oBURTFPTElZVEdEQk1DVzNZSFJFUTIyVFRQNS4u\">Apply here!</a></strong>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Publication (low resolution, not for print)\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"5764\",\"5765\",\"5763\",\"5767\",\"5762\",\"5761\",\"5760\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Publication (low resolution, not for print)",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 5764,
"downloadTitle": "Sweden a country less ordinary – Arabic",
"title": "The book in Arabic",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-AR.png",
"alt": "بل اد خا لرج عن الم سألوف ويد"
},
"download": true,
"buttonText": "Download Arabic version (PDF 7 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Arabic-lowres.pdf"
},
{
"id": 5765,
"downloadTitle": "Sweden a country less ordinary – English",
"title": "The book in English",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png",
"alt": "Sweden - a country less ordinary"
},
"download": true,
"buttonText": "Download English version (PDF 8 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-English-lowres.pdf"
},
{
"id": 5763,
"downloadTitle": "Sweden a country less ordinary – French",
"title": "The book in French",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-FR.png",
"alt": "La Suède - hors des sentiers battus"
},
"download": true,
"buttonText": "Download French version (PDF 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-French-lowres.pdf"
},
{
"id": 5767,
"downloadTitle": "Sweden a country less ordinary – German",
"title": "The book in German",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-DE.png",
"alt": "Schweden . alles andere als gewöhnlich"
},
"download": true,
"buttonText": "Download German version (PDF 96 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-German.pdf"
},
{
"id": 5762,
"downloadTitle": "Sweden a country less ordinary – Russian",
"title": "The book in Russian",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-RU.png",
"alt": "Швеция - Очевидная. Невероятная"
},
"download": true,
"buttonText": "Download Russian version (PDF 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Russian-lowres.pdf"
},
{
"id": 5761,
"downloadTitle": "Sweden a country less ordinary – Spanish",
"title": "The book in Spanish",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-ES.png",
"alt": "Suecia - Un país fuera de lo común"
},
"download": true,
"buttonText": "Download Spanish version (PDF 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Spanish-lowres.pdf"
},
{
"id": 5760,
"downloadTitle": "Sweden a country less ordinary – Swedish",
"title": "The book in Swedish",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail-SWE.png",
"alt": "Sverige. Långt ifrån lagom."
},
"download": true,
"buttonText": "Download Swedish version (PDF 15 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-Swedish-lowres.pdf"
}
]
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v22.2 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"This book offers an overview of Sweden. It paints a picture of a nation driven by innovation, leading the way in equality and sustainability.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Sweden – a country less ordinary - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"This book offers an overview of Sweden. It paints a picture of a nation driven by innovation, leading the way in equality and sustainability.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2023-11-10T13:47:25+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2FSweden-a-country-less-ordinary-thumbnail.png&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"634\" />\n\t<meta property=\"og:image:height\" content=\"861\" />\n\t<meta property=\"og:image:type\" content=\"image/png\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\",\"url\":\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\",\"name\":\"Sweden – a country less ordinary - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/sweden-a-country-less-ordinary/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png\",\"datePublished\":\"2023-11-03T08:39:26+00:00\",\"dateModified\":\"2023-11-10T13:47:25+00:00\",\"description\":\"This book offers an overview of Sweden. It paints a picture of a nation driven by innovation, leading the way in equality and sustainability.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/sweden-a-country-less-ordinary/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2FSweden-a-country-less-ordinary-thumbnail.png&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2FSweden-a-country-less-ordinary-thumbnail.png&w=1200&q=90\",\"width\":1200,\"height\":1630,\"caption\":\"Sweden - a country less ordinary\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
