Västerbotten’s cheese: Sweden’s true grit How to use the video This video is about one of Sweden’s most loved cheeses: Västerbottenost.
The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels.
The video is available in English with English or Arabic subtitles, and as a clean version without subtitles. You can use the clean version and SRT file for translation to your local language.
Videos and subtitles Download video with subtitles (MP4 160 MB) Video in English with subtitles Download clean version (MP4 160 MB) Video without subtitles (clean version) Download English subtitles (SRT 3 KB) English subtitles Captions for social media Did you know that Swedes eat around 20 kilos cheese per year? Gritty hard cheese has been produced in Sweden for decades.
One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). The cheese is produced in the small northern village Burträsk. Meet Thomas Rudin, cheese master.
{
"slug": "swedens-true-grit",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://cms.sharingsweden.se/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://cms.sharingsweden.se/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://cms.sharingsweden.se/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://cms.sharingsweden.se/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://cms.sharingsweden.se/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://cms.sharingsweden.se/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://cms.sharingsweden.se/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://cms.sharingsweden.se/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Creative industries and culture",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and society",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2025 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Architecture"
},
{
"item": "Art"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Design"
},
{
"item": "Film & drama"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Literature"
},
{
"item": "Music"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
},
{
"item": "Trade"
},
{
"item": "Work"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibitions"
},
{
"item": "Manuals"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"romanian",
"russian",
"slovak",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/swedens-true-grit/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). Meet Thomas Rudin, cheese master.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Västerbotten’s cheese: Sweden’s true grit - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). Meet Thomas Rudin, cheese master.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-12T08:04:43+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2FTrue-grit-thumbnail-2.png&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"800\" />\n\t<meta property=\"og:image:height\" content=\"1385\" />\n\t<meta property=\"og:image:type\" content=\"image/png\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\",\"name\":\"Västerbotten’s cheese: Sweden’s true grit - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-2.png\",\"datePublished\":\"2023-11-19T13:03:01+00:00\",\"dateModified\":\"2024-07-12T08:04:43+00:00\",\"description\":\"One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). Meet Thomas Rudin, cheese master.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2FTrue-grit-thumbnail-2.png&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2FTrue-grit-thumbnail-2.png&w=1200&q=90\",\"width\":1200,\"height\":2078,\"caption\":\"The cheese master placing cheese in storage\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/",
"title": "Västerbotten’s cheese: Sweden’s true grit - Sharing Sweden"
},
"date": "2023-11-19T15:03:01",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Västerbotten’s cheese: Sweden’s true grit",
"href": "/materials/swedens-true-grit/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-2.png",
"alt": "The cheese master placing cheese in storage",
"title": "True grit thumbnail-2",
"height": 1385,
"width": 800,
"caption": null
},
"caption": null
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-2.png",
"alt": "The cheese master placing cheese in storage",
"title": "True grit thumbnail-2",
"height": 1385,
"width": 800,
"caption": null
},
"title": "Västerbotten’s cheese: Sweden’s true grit",
"subHeading": null,
"slug": "swedens-true-grit",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This video is about one of Sweden’s most loved cheeses: Västerbottenost."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is available in English with English or Arabic subtitles, and as a clean version without subtitles. You can use the clean version and SRT file for translation to your local language."
},
{
"type": "materials-block",
"heading": "Videos and subtitles",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 884,
"downloadTitle": "Sweden’s true grit – English",
"title": "Video in English with subtitles",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-1.png",
"alt": "The cheese master between shelves filled with cheese."
},
"download": true,
"buttonText": "Download video with subtitles (MP4 160 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/true-grit-vasterbottenost-EN-txt.mp4"
},
{
"id": 889,
"downloadTitle": "Sweden’s true grit – clean version",
"title": "Video without subtitles (clean version)",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-2.png",
"alt": "The cheese master placing cheese in storage"
},
"download": true,
"buttonText": "Download clean version (MP4 160 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/true-grit-vasterbottenost-clean.mp4"
},
{
"id": 890,
"downloadTitle": "Sweden’s true grit – English subtitles",
"title": "English subtitles",
"format": "srt",
"image": null,
"download": true,
"buttonText": "Download English subtitles (SRT 3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/true-grit-vasterbottenost-EN.srt"
},
{
"id": 6554,
"downloadTitle": "Sweden’s true grit Arabic",
"title": "Video in Arabic (zip-file with video and subtitles)",
"format": "",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-AR.png",
"alt": "True grit in Arabic"
},
"download": false,
"buttonText": "Download Arabic version from Mediaflow",
"hidePopup": null,
"mediaLink": "https://share.mediaflow.com/en/?7UCBLE49L8"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions for social media"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Did you know that Swedes eat around 20 kilos cheese per year? Gritty hard cheese has been produced in Sweden for decades."
},
{
"type": "paragraph",
"anchorId": "",
"children": "One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). The cheese is produced in the small northern village Burträsk. Meet Thomas Rudin, cheese master."
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This video is about one of Sweden’s most loved cheeses: Västerbottenost."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is available in English with English or Arabic subtitles, and as a clean version without subtitles. You can use the clean version and SRT file for translation to your local language."
},
{
"type": "materials-block",
"heading": "Videos and subtitles",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 884,
"downloadTitle": "Sweden’s true grit – English",
"title": "Video in English with subtitles",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-1.png",
"alt": "The cheese master between shelves filled with cheese."
},
"download": true,
"buttonText": "Download video with subtitles (MP4 160 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/true-grit-vasterbottenost-EN-txt.mp4"
},
{
"id": 889,
"downloadTitle": "Sweden’s true grit – clean version",
"title": "Video without subtitles (clean version)",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-2.png",
"alt": "The cheese master placing cheese in storage"
},
"download": true,
"buttonText": "Download clean version (MP4 160 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/true-grit-vasterbottenost-clean.mp4"
},
{
"id": 890,
"downloadTitle": "Sweden’s true grit – English subtitles",
"title": "English subtitles",
"format": "srt",
"image": null,
"download": true,
"buttonText": "Download English subtitles (SRT 3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/true-grit-vasterbottenost-EN.srt"
},
{
"id": 6554,
"downloadTitle": "Sweden’s true grit Arabic",
"title": "Video in Arabic (zip-file with video and subtitles)",
"format": "",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-AR.png",
"alt": "True grit in Arabic"
},
"download": false,
"buttonText": "Download Arabic version from Mediaflow",
"hidePopup": null,
"mediaLink": "https://share.mediaflow.com/en/?7UCBLE49L8"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions for social media"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Did you know that Swedes eat around 20 kilos cheese per year? Gritty hard cheese has been produced in Sweden for decades."
},
{
"type": "paragraph",
"anchorId": "",
"children": "One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). The cheese is produced in the small northern village Burträsk. Meet Thomas Rudin, cheese master."
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "swedens-true-grit",
"uri": "/materials/swedens-true-grit/",
"date": "2023-11-19T15:03:01",
"databaseId": 860,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"V\\u00e4sterbotten\\u2019s cheese: Sweden\\u2019s true grit\",\"href\":\"\\/materials\\/swedens-true-grit\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/",
"title": "Västerbotten’s cheese: Sweden’s true grit - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Västerbotten’s cheese: Sweden’s true grit",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 1385,
"width": 800,
"__typename": "MediaDetails"
},
"title": "True grit thumbnail-2",
"uri": "/material/swedens-true-grit-clean-version/true-grit-thumbnail-2/",
"altText": "The cheese master placing cheese in storage",
"caption": null,
"sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-2.png",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the video",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "This video is about one of Sweden’s most loved cheeses: Västerbottenost.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The video is available in English with English or Arabic subtitles, and as a clean version without subtitles. You can use the clean version and SRT file for translation to your local language.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Videos and subtitles\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"884\",\"889\",\"890\",\"6554\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Videos and subtitles",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 884,
"downloadTitle": "Sweden’s true grit – English",
"title": "Video in English with subtitles",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-1.png",
"alt": "The cheese master between shelves filled with cheese."
},
"download": true,
"buttonText": "Download video with subtitles (MP4 160 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/true-grit-vasterbottenost-EN-txt.mp4"
},
{
"id": 889,
"downloadTitle": "Sweden’s true grit – clean version",
"title": "Video without subtitles (clean version)",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-2.png",
"alt": "The cheese master placing cheese in storage"
},
"download": true,
"buttonText": "Download clean version (MP4 160 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/true-grit-vasterbottenost-clean.mp4"
},
{
"id": 890,
"downloadTitle": "Sweden’s true grit – English subtitles",
"title": "English subtitles",
"format": "srt",
"image": null,
"download": true,
"buttonText": "Download English subtitles (SRT 3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/true-grit-vasterbottenost-EN.srt"
},
{
"id": 6554,
"downloadTitle": "Sweden’s true grit Arabic",
"title": "Video in Arabic (zip-file with video and subtitles)",
"format": "",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-AR.png",
"alt": "True grit in Arabic"
},
"download": false,
"buttonText": "Download Arabic version from Mediaflow",
"hidePopup": null,
"mediaLink": "https://share.mediaflow.com/en/?7UCBLE49L8"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Captions for social media",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Did you know that Swedes eat around 20 kilos cheese per year? Gritty hard cheese has been produced in Sweden for decades.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). The cheese is produced in the small northern village Burträsk. Meet Thomas Rudin, cheese master.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). Meet Thomas Rudin, cheese master.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Västerbotten’s cheese: Sweden’s true grit - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). Meet Thomas Rudin, cheese master.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-12T08:04:43+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2FTrue-grit-thumbnail-2.png&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"800\" />\n\t<meta property=\"og:image:height\" content=\"1385\" />\n\t<meta property=\"og:image:type\" content=\"image/png\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\",\"name\":\"Västerbotten’s cheese: Sweden’s true grit - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/11/True-grit-thumbnail-2.png\",\"datePublished\":\"2023-11-19T13:03:01+00:00\",\"dateModified\":\"2024-07-12T08:04:43+00:00\",\"description\":\"One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). Meet Thomas Rudin, cheese master.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/swedens-true-grit/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2FTrue-grit-thumbnail-2.png&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2FTrue-grit-thumbnail-2.png&w=1200&q=90\",\"width\":1200,\"height\":2078,\"caption\":\"The cheese master placing cheese in storage\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
