The best thing about Sweden

How to use the video

In this video for social media, Swedes talk about what they think is the best thing about Sweden.

The video is available with English subtitles. You can use the clean version and SRT file for translation to your local language.

Videos

Luna Wiklund, Alpine champion, in the snow

Video in English with subtitles

Luna Wiklund, Alpine champion, in the snow

Video without subtitles (clean version)

Subtitles

English subtitles

Arabic subtitles

Captions for social media

Find out what some Swedes consider to be the best thing about their country, everything from the proximity to the sea, the Swedish work culture and Allemansrätten – the Right of Public Access – which allows anyone to roam freely in Swedish nature.  

What do you think is the best thing about Sweden?  

{
    "slug": "the-best-thing-about-sweden",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://cms.sharingsweden.se/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://cms.sharingsweden.se/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://cms.sharingsweden.se/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://cms.sharingsweden.se/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://cms.sharingsweden.se/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://cms.sharingsweden.se/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://cms.sharingsweden.se/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://cms.sharingsweden.se/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study & research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "bosnian",
                    "chinese",
                    "croatian",
                    "cypriot greek",
                    "english",
                    "estonian",
                    "filipino",
                    "french",
                    "georgian",
                    "german",
                    "italian",
                    "japanese",
                    "korean",
                    "latvian",
                    "lithuanian",
                    "macedonian",
                    "polish",
                    "portuguese",
                    "russian",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "thai",
                    "turkish",
                    "vietnamese"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/the-best-thing-about-sweden/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v23.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Find out what some Swedes consider to be the best thing about their country, from the proximity to the sea, work culture and Allemansrätten.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The best thing about Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Find out what some Swedes consider to be the best thing about their country, from the proximity to the sea, work culture and Allemansrätten.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-09-12T07:49:16+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FThe-best-thing-about-Sweden-cover.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"402\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\",\"name\":\"The best thing about Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg\",\"datePublished\":\"2024-05-21T12:06:00+00:00\",\"dateModified\":\"2024-09-12T07:49:16+00:00\",\"description\":\"Find out what some Swedes consider to be the best thing about their country, from the proximity to the sea, work culture and Allemansrätten.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FThe-best-thing-about-Sweden-cover.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FThe-best-thing-about-Sweden-cover.jpg&w=1200&q=90\",\"width\":1200,\"height\":2149,\"caption\":\"Luna Wiklund, Alpine champion, in the snow\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/",
                "title": "The best thing about Sweden - Sharing Sweden"
            },
            "date": "2024-05-21T14:06:00",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "The best thing about Sweden",
                    "href": "/materials/the-best-thing-about-sweden/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                        "alt": "Luna Wiklund, Alpine champion, in the snow",
                        "title": "The best thing about Sweden cover",
                        "height": 720,
                        "width": 402,
                        "caption": null
                    },
                    "caption": null
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                "alt": "Luna Wiklund, Alpine champion, in the snow",
                "title": "The best thing about Sweden cover",
                "height": 720,
                "width": 402,
                "caption": null
            },
            "title": "The best thing about Sweden",
            "subHeading": null,
            "slug": "the-best-thing-about-sweden",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In this video for social media, Swedes talk about what they think is the best thing about Sweden."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The video is available with English subtitles. You can use the clean version and SRT file for translation to your local language."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Videos",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 713,
                                    "downloadTitle": "The best thing about Sweden – English version",
                                    "title": "Video in English with subtitles",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                                        "alt": "Luna Wiklund, Alpine champion, in the snow"
                                    },
                                    "download": true,
                                    "buttonText": "Download English version (MP4 113 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/06/BESTOFSWEDEN-TXT-EN.mp4"
                                },
                                {
                                    "id": 709,
                                    "downloadTitle": "The best thing about Sweden – Clean version",
                                    "title": "Video without subtitles (clean version)",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                                        "alt": "Luna Wiklund, Alpine champion, in the snow"
                                    },
                                    "download": true,
                                    "buttonText": "Download clean version (MP4 113 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/06/BESTOFSWEDEN-CLEAN.mp4"
                                }
                            ]
                        },
                        {
                            "type": "materials-block",
                            "heading": "Subtitles",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 711,
                                    "downloadTitle": "The best thing about Sweden Subtitles EN",
                                    "title": "English subtitles",
                                    "format": "srt",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download subtitles in English (SRT 1 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/06/BASTAMEDSVERIGE-EN-CLEAN.srt"
                                },
                                {
                                    "id": 847,
                                    "downloadTitle": "The best thing about Sweden Arabic subtitles",
                                    "title": "Arabic subtitles",
                                    "format": "srt",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download subtitles in Arabic (SRT 1 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/Best-with-Sweden-AR.srt"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions for social media"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Find out what some Swedes consider to be the best thing about their country, everything from the proximity to the sea, the Swedish work culture and Allemansrätten – the Right of Public Access – which allows anyone to roam freely in Swedish nature.&nbsp;&nbsp;"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "What do you think is the best thing about Sweden?&nbsp;&nbsp;"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Why we celebrate",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/05/why-we-celebrate-thumbnail.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 398,
                                        "title": "why we celebrate thumbnail",
                                        "caption": ""
                                    },
                                    "href": "/materials/why-we-celebrate/"
                                },
                                {
                                    "title": "Hello from Sweden",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/02/Mother-language-day.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 394,
                                        "title": "Mother language day",
                                        "caption": ""
                                    },
                                    "href": "/materials/mother-languages-in-sweden/"
                                },
                                {
                                    "title": "A Trip to North Sweden",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/12/trip-north-start.png",
                                        "alt": "A person hiking on the high coast of Sweden.",
                                        "height": 1350,
                                        "width": 1080,
                                        "title": "trip-north-start",
                                        "caption": ""
                                    },
                                    "href": "/materials/a-trip-to-north-sweden/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In this video for social media, Swedes talk about what they think is the best thing about Sweden."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The video is available with English subtitles. You can use the clean version and SRT file for translation to your local language."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Videos",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 713,
                                    "downloadTitle": "The best thing about Sweden – English version",
                                    "title": "Video in English with subtitles",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                                        "alt": "Luna Wiklund, Alpine champion, in the snow"
                                    },
                                    "download": true,
                                    "buttonText": "Download English version (MP4 113 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/06/BESTOFSWEDEN-TXT-EN.mp4"
                                },
                                {
                                    "id": 709,
                                    "downloadTitle": "The best thing about Sweden – Clean version",
                                    "title": "Video without subtitles (clean version)",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                                        "alt": "Luna Wiklund, Alpine champion, in the snow"
                                    },
                                    "download": true,
                                    "buttonText": "Download clean version (MP4 113 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/06/BESTOFSWEDEN-CLEAN.mp4"
                                }
                            ]
                        },
                        {
                            "type": "materials-block",
                            "heading": "Subtitles",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 711,
                                    "downloadTitle": "The best thing about Sweden Subtitles EN",
                                    "title": "English subtitles",
                                    "format": "srt",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download subtitles in English (SRT 1 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/06/BASTAMEDSVERIGE-EN-CLEAN.srt"
                                },
                                {
                                    "id": 847,
                                    "downloadTitle": "The best thing about Sweden Arabic subtitles",
                                    "title": "Arabic subtitles",
                                    "format": "srt",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download subtitles in Arabic (SRT 1 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/Best-with-Sweden-AR.srt"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions for social media"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Find out what some Swedes consider to be the best thing about their country, everything from the proximity to the sea, the Swedish work culture and Allemansrätten – the Right of Public Access – which allows anyone to roam freely in Swedish nature.&nbsp;&nbsp;"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "What do you think is the best thing about Sweden?&nbsp;&nbsp;"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Why we celebrate",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/05/why-we-celebrate-thumbnail.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 398,
                                        "title": "why we celebrate thumbnail",
                                        "caption": ""
                                    },
                                    "href": "/materials/why-we-celebrate/"
                                },
                                {
                                    "title": "Hello from Sweden",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/02/Mother-language-day.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 394,
                                        "title": "Mother language day",
                                        "caption": ""
                                    },
                                    "href": "/materials/mother-languages-in-sweden/"
                                },
                                {
                                    "title": "A Trip to North Sweden",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/12/trip-north-start.png",
                                        "alt": "A person hiking on the high coast of Sweden.",
                                        "height": 1350,
                                        "width": 1080,
                                        "title": "trip-north-start",
                                        "caption": ""
                                    },
                                    "href": "/materials/a-trip-to-north-sweden/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "the-best-thing-about-sweden",
                    "uri": "/materials/the-best-thing-about-sweden/",
                    "date": "2024-05-21T14:06:00",
                    "databaseId": 715,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"The best thing about Sweden\",\"href\":\"\\/materials\\/the-best-thing-about-sweden\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/",
                        "title": "The best thing about Sweden - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "The best thing about Sweden",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 720,
                                "width": 402,
                                "__typename": "MediaDetails"
                            },
                            "title": "The best thing about Sweden cover",
                            "uri": "/material/the-best-thing-about-sweden-english-version/the-best-thing-about-sweden-cover/",
                            "altText": "Luna Wiklund, Alpine champion, in the snow",
                            "caption": null,
                            "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the video",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "In this video for social media, Swedes talk about what they think is the best thing about Sweden.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "The video is available with English subtitles. You can use the clean version and SRT file for translation to your local language.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Videos\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"713\",\"709\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Videos",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 713,
                                                    "downloadTitle": "The best thing about Sweden – English version",
                                                    "title": "Video in English with subtitles",
                                                    "format": "mp4",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                                                        "alt": "Luna Wiklund, Alpine champion, in the snow"
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download English version (MP4 113 MB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2023/06/BESTOFSWEDEN-TXT-EN.mp4"
                                                },
                                                {
                                                    "id": 709,
                                                    "downloadTitle": "The best thing about Sweden – Clean version",
                                                    "title": "Video without subtitles (clean version)",
                                                    "format": "mp4",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                                                        "alt": "Luna Wiklund, Alpine champion, in the snow"
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download clean version (MP4 113 MB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2023/06/BESTOFSWEDEN-CLEAN.mp4"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Subtitles\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"711\",\"847\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Subtitles",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 711,
                                                    "downloadTitle": "The best thing about Sweden Subtitles EN",
                                                    "title": "English subtitles",
                                                    "format": "srt",
                                                    "image": null,
                                                    "download": true,
                                                    "buttonText": "Download subtitles in English (SRT 1 KB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2023/06/BASTAMEDSVERIGE-EN-CLEAN.srt"
                                                },
                                                {
                                                    "id": 847,
                                                    "downloadTitle": "The best thing about Sweden Arabic subtitles",
                                                    "title": "Arabic subtitles",
                                                    "format": "srt",
                                                    "image": null,
                                                    "download": true,
                                                    "buttonText": "Download subtitles in Arabic (SRT 1 KB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2023/07/Best-with-Sweden-AR.srt"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "Captions for social media",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Find out what some Swedes consider to be the best thing about their country, everything from the proximity to the sea, the Swedish work culture and Allemansrätten – the Right of Public Access – which allows anyone to roam freely in Swedish nature.&nbsp;&nbsp;",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "What do you think is the best thing about Sweden?&nbsp;&nbsp;",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/material-collections-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"18102\",\"11994\",\"7519\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
                                                "__typename": "AcfMaterialCollectionsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialCollectionsBlock",
                                            "heading": "Related content",
                                            "materialCollectionsList": [
                                                {
                                                    "title": "Why we celebrate",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/05/why-we-celebrate-thumbnail.jpg",
                                                        "alt": "",
                                                        "height": 720,
                                                        "width": 398,
                                                        "title": "why we celebrate thumbnail",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/why-we-celebrate/"
                                                },
                                                {
                                                    "title": "Hello from Sweden",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/02/Mother-language-day.jpg",
                                                        "alt": "",
                                                        "height": 720,
                                                        "width": 394,
                                                        "title": "Mother language day",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/mother-languages-in-sweden/"
                                                },
                                                {
                                                    "title": "A Trip to North Sweden",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/12/trip-north-start.png",
                                                        "alt": "A person hiking on the high coast of Sweden.",
                                                        "height": 1350,
                                                        "width": 1080,
                                                        "title": "trip-north-start",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/a-trip-to-north-sweden/"
                                                }
                                            ]
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Find out what some Swedes consider to be the best thing about their country, from the proximity to the sea, work culture and Allemansrätten.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The best thing about Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Find out what some Swedes consider to be the best thing about their country, from the proximity to the sea, work culture and Allemansrätten.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-09-12T07:49:16+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FThe-best-thing-about-Sweden-cover.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"402\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\",\"name\":\"The best thing about Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg\",\"datePublished\":\"2024-05-21T12:06:00+00:00\",\"dateModified\":\"2024-09-12T07:49:16+00:00\",\"description\":\"Find out what some Swedes consider to be the best thing about their country, from the proximity to the sea, work culture and Allemansrätten.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-best-thing-about-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FThe-best-thing-about-Sweden-cover.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FThe-best-thing-about-Sweden-cover.jpg&w=1200&q=90\",\"width\":1200,\"height\":2149,\"caption\":\"Luna Wiklund, Alpine champion, in the snow\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}