The invention of the coat hanger hook How to use the material You can use this post in social media to tell the story of of how a Johan Petterson invented the coat hanger hook.
Please make sure to include the name of the photographer when using the photos.
Image Download image (JPG 396 KB) Image by Sweden.se Captions 👚 A hook you can always count on! But did you know the coat hanger hook is actually a Swedish invention? 🇸🇪
Well, the early version of today’s hanger, the wire hanger, is believed to have been invented by American Albert Parkhouse in the 19th century. However, it was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s. 🛠️
Johan attached a bent nail to a stick and ta-da – the coat hanger hook was born! 💡 Pettersson's family business, Pettersson's Ironworks, was founded in Hillerstorp in south Sweden. They continued their business until 2008.
What is your favourite Swedish invention? 🇸🇪 👇
Photo: Sweden.se
#Swedishinvention #Innovation
{
"slug": "the-invention-of-the-coat-hanger-hook",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://cms.sharingsweden.se/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://cms.sharingsweden.se/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://cms.sharingsweden.se/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://cms.sharingsweden.se/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://cms.sharingsweden.se/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://cms.sharingsweden.se/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://cms.sharingsweden.se/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://cms.sharingsweden.se/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Literature"
},
{
"item": "Music"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibitions"
},
{
"item": "Manuals"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"russian",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/the-invention-of-the-coat-hanger-hook/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"It was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The invention of the coat hanger hook - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"It was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-09-16T10:59:35+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2FCoat-hanger-hook-by-Swedense.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1080\" />\n\t<meta property=\"og:image:height\" content=\"1616\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\",\"name\":\"The invention of the coat hanger hook - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg\",\"datePublished\":\"2024-09-16T10:42:33+00:00\",\"dateModified\":\"2024-09-16T10:59:35+00:00\",\"description\":\"It was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F09%2FCoat-hanger-hook-by-Swedense.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F09%2FCoat-hanger-hook-by-Swedense.jpg&w=1200&q=90\",\"width\":1200,\"height\":1796,\"caption\":\"The metal hook of a coat hanger.\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/",
"title": "The invention of the coat hanger hook - Sharing Sweden"
},
"date": "2024-09-16T12:42:33",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "The invention of the coat hanger hook",
"href": "/materials/the-invention-of-the-coat-hanger-hook/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg",
"alt": "The metal hook of a coat hanger.",
"title": "Coat hanger hook by Swedense",
"height": 1616,
"width": 1080,
"caption": null
},
"caption": null
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg",
"alt": "The metal hook of a coat hanger.",
"title": "Coat hanger hook by Swedense",
"height": 1616,
"width": 1080,
"caption": null
},
"title": "The invention of the coat hanger hook",
"subHeading": null,
"slug": "the-invention-of-the-coat-hanger-hook",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use this post in social media to tell the story of of how a Johan Petterson invented the coat hanger hook."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Please make sure to include the name of the photographer when using the photos."
},
{
"type": "materials-block",
"heading": "Image",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 24502,
"downloadTitle": "Coat hanger image",
"title": "Image by Sweden.se",
"format": "jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg",
"alt": "The metal hook of a coat hanger."
},
"download": true,
"buttonText": "Download image (JPG 396 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg"
},
{
"id": 24503,
"downloadTitle": "Coat hangers Image Bank",
"title": "More images of coat hangers",
"format": "",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/hm-dress-rental.jpg",
"alt": "A woman is holding up a dress from a rack in a store."
},
"download": false,
"buttonText": "Download images from Image Bank Sweden",
"hidePopup": null,
"mediaLink": "https://imagebank.sweden.se/my-selections/bm21dbliq"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "👚 A hook you can always count on! But did you know the coat hanger hook is actually a Swedish invention? 🇸🇪"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Well, the early version of today’s hanger, the wire hanger, is believed to have been invented by American Albert Parkhouse in the 19th century. However, it was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s. 🛠️"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Johan attached a bent nail to a stick and ta-da – the coat hanger hook was born! 💡 Pettersson's family business, Pettersson's Ironworks, was founded in Hillerstorp in south Sweden. They continued their business until 2008."
},
{
"type": "paragraph",
"anchorId": "",
"children": "What is your favourite Swedish invention? 🇸🇪 👇"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Photo: Sweden.se"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#Swedishinvention #Innovation"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "The invention of the walker",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/mobility-aid.jpg",
"alt": "A woman uses a walking aid on her forest stroll.",
"height": 2480,
"width": 1653,
"title": "Mobility aid",
"caption": "Lena Öritsland/Johnér/imagebank.sweden.se"
},
"href": "/materials/the-invention-of-the-walker/"
},
{
"title": "‘Jonas’ potato peeler – a Swedish innovation",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-1-Swedense.jpg",
"alt": "The potato peeler and some potatoes",
"height": 2248,
"width": 1500,
"title": "Potato peeler",
"caption": ""
},
"href": "/materials/jonas-potato-peeler/"
},
{
"title": "The story of IKEA",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"height": 2479,
"width": 2497,
"title": "IKEA-self-service",
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press"
},
"href": "/materials/ikea-history/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use this post in social media to tell the story of of how a Johan Petterson invented the coat hanger hook."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Please make sure to include the name of the photographer when using the photos."
},
{
"type": "materials-block",
"heading": "Image",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 24502,
"downloadTitle": "Coat hanger image",
"title": "Image by Sweden.se",
"format": "jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg",
"alt": "The metal hook of a coat hanger."
},
"download": true,
"buttonText": "Download image (JPG 396 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg"
},
{
"id": 24503,
"downloadTitle": "Coat hangers Image Bank",
"title": "More images of coat hangers",
"format": "",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/hm-dress-rental.jpg",
"alt": "A woman is holding up a dress from a rack in a store."
},
"download": false,
"buttonText": "Download images from Image Bank Sweden",
"hidePopup": null,
"mediaLink": "https://imagebank.sweden.se/my-selections/bm21dbliq"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "👚 A hook you can always count on! But did you know the coat hanger hook is actually a Swedish invention? 🇸🇪"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Well, the early version of today’s hanger, the wire hanger, is believed to have been invented by American Albert Parkhouse in the 19th century. However, it was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s. 🛠️"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Johan attached a bent nail to a stick and ta-da – the coat hanger hook was born! 💡 Pettersson's family business, Pettersson's Ironworks, was founded in Hillerstorp in south Sweden. They continued their business until 2008."
},
{
"type": "paragraph",
"anchorId": "",
"children": "What is your favourite Swedish invention? 🇸🇪 👇"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Photo: Sweden.se"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#Swedishinvention #Innovation"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "The invention of the walker",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/mobility-aid.jpg",
"alt": "A woman uses a walking aid on her forest stroll.",
"height": 2480,
"width": 1653,
"title": "Mobility aid",
"caption": "Lena Öritsland/Johnér/imagebank.sweden.se"
},
"href": "/materials/the-invention-of-the-walker/"
},
{
"title": "‘Jonas’ potato peeler – a Swedish innovation",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-1-Swedense.jpg",
"alt": "The potato peeler and some potatoes",
"height": 2248,
"width": 1500,
"title": "Potato peeler",
"caption": ""
},
"href": "/materials/jonas-potato-peeler/"
},
{
"title": "The story of IKEA",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"height": 2479,
"width": 2497,
"title": "IKEA-self-service",
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press"
},
"href": "/materials/ikea-history/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "the-invention-of-the-coat-hanger-hook",
"uri": "/materials/the-invention-of-the-coat-hanger-hook/",
"date": "2024-09-16T12:42:33",
"databaseId": 24499,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"The invention of the coat hanger hook\",\"href\":\"\\/materials\\/the-invention-of-the-coat-hanger-hook\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/",
"title": "The invention of the coat hanger hook - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "The invention of the coat hanger hook",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 1616,
"width": 1080,
"__typename": "MediaDetails"
},
"title": "Coat hanger hook by Swedense",
"uri": "/materials/the-invention-of-the-coat-hanger-hook/coat-hanger-hook-by-swedense/",
"altText": "The metal hook of a coat hanger.",
"caption": null,
"sourceUrl": "https://cms.sharingsweden.se/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the material",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "You can use this post in social media to tell the story of of how a Johan Petterson invented the coat hanger hook.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Please make sure to include the name of the photographer when using the photos.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Image\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"24502\",\"24503\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Image",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 24502,
"downloadTitle": "Coat hanger image",
"title": "Image by Sweden.se",
"format": "jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg",
"alt": "The metal hook of a coat hanger."
},
"download": true,
"buttonText": "Download image (JPG 396 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg"
},
{
"id": 24503,
"downloadTitle": "Coat hangers Image Bank",
"title": "More images of coat hangers",
"format": "",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/hm-dress-rental.jpg",
"alt": "A woman is holding up a dress from a rack in a store."
},
"download": false,
"buttonText": "Download images from Image Bank Sweden",
"hidePopup": null,
"mediaLink": "https://imagebank.sweden.se/my-selections/bm21dbliq"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Captions",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "👚 A hook you can always count on! But did you know the coat hanger hook is actually a Swedish invention? 🇸🇪",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Well, the early version of today’s hanger, the wire hanger, is believed to have been invented by American Albert Parkhouse in the 19th century. However, it was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s. 🛠️",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Johan attached a bent nail to a stick and ta-da – the coat hanger hook was born! 💡 Pettersson's family business, Pettersson's Ironworks, was founded in Hillerstorp in south Sweden. They continued their business until 2008.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "What is your favourite Swedish invention? 🇸🇪 👇",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Photo: Sweden.se",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "#Swedishinvention #Innovation",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/material-collections-block",
"attributes": {
"data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"24505\",\"6007\",\"3924\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
"__typename": "AcfMaterialCollectionsBlockAttributes"
},
"__typename": "AcfMaterialCollectionsBlock",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "The invention of the walker",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/mobility-aid.jpg",
"alt": "A woman uses a walking aid on her forest stroll.",
"height": 2480,
"width": 1653,
"title": "Mobility aid",
"caption": "Lena Öritsland/Johnér/imagebank.sweden.se"
},
"href": "/materials/the-invention-of-the-walker/"
},
{
"title": "‘Jonas’ potato peeler – a Swedish innovation",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/Potato-peeler-1-Swedense.jpg",
"alt": "The potato peeler and some potatoes",
"height": 2248,
"width": 1500,
"title": "Potato peeler",
"caption": ""
},
"href": "/materials/jonas-potato-peeler/"
},
{
"title": "The story of IKEA",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"height": 2479,
"width": 2497,
"title": "IKEA-self-service",
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press"
},
"href": "/materials/ikea-history/"
}
]
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"It was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The invention of the coat hanger hook - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"It was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-09-16T10:59:35+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2FCoat-hanger-hook-by-Swedense.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1080\" />\n\t<meta property=\"og:image:height\" content=\"1616\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\",\"name\":\"The invention of the coat hanger hook - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2024/09/Coat-hanger-hook-by-Swedense.jpg\",\"datePublished\":\"2024-09-16T10:42:33+00:00\",\"dateModified\":\"2024-09-16T10:59:35+00:00\",\"description\":\"It was Johan Pettersson, a third-generation nail maker and wire drawer in Sweden, who crafted the coat hanger hook in the 1920s.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-invention-of-the-coat-hanger-hook/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F09%2FCoat-hanger-hook-by-Swedense.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F09%2FCoat-hanger-hook-by-Swedense.jpg&w=1200&q=90\",\"width\":1200,\"height\":1796,\"caption\":\"The metal hook of a coat hanger.\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
