How to use the material About 9% of Swedes cycle on an average winter day. This video is available in English and Arabic in 9:16 format. Use the clean version to add text in your local language.
Videos in English Download video with English subtitles (MP4 84 MB) Video with English subtitles Download clean version (MP4 84 MB) Video without text (clean version) Download English subtitles (SRT 2 KB) Subtitles in English Video in Arabic Download Arabic video (MP4 140 MB) Video with Arabic subtitles Download Arabic subtitles (SRT 2 KB) Subtitles in Arabic Captions 9 February is International Winter Bike to Work Day! The annual event encourages seasoned cyclists to brave the elements and ride to work on their bikes.
Do you know what about 9% of Swedes do on an average winter day? … Cycle! In this video an experienced winter cyclist gives you advice on riding a bike in winter.
Video with English subtitles.
{
"slug": "winter-bike",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"name": "Contact"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"name": "FAQ"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"name": "News"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"name": "Accessibility"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study & research"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibition"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"russian",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/winter-bike/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v22.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"About 9% of Swedes cycle on an average winter day. In this video an experienced winter cyclist gives you advice on riding a bike in winter.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/winter-bike/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Winter cycling in Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"About 9% of Swedes cycle on an average winter day. In this video an experienced winter cyclist gives you advice on riding a bike in winter.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/winter-bike/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-17T09:13:43+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fposter-1002363-e1700760324948.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"393\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/winter-bike/\",\"url\":\"http://sharingsweden.se/materials/winter-bike/\",\"name\":\"Winter cycling in Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/winter-bike/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/winter-bike/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg\",\"datePublished\":\"2024-01-29T15:38:51+00:00\",\"dateModified\":\"2024-07-17T09:13:43+00:00\",\"description\":\"About 9% of Swedes cycle on an average winter day. In this video an experienced winter cyclist gives you advice on riding a bike in winter.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/winter-bike/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/winter-bike/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fposter-1002363-e1700760324948.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fposter-1002363-e1700760324948.jpg&w=1200&q=90\",\"width\":1200,\"height\":2198},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "http://sharingsweden.se/materials/winter-bike/",
"title": "Winter cycling in Sweden - Sharing Sweden"
},
"date": "2024-01-29T17:38:51",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Winter cycling in Sweden",
"href": "/materials/winter-bike/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg",
"alt": "",
"title": "Bike to work",
"height": 720,
"width": 393,
"caption": null
},
"caption": null
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg",
"alt": "",
"title": "Bike to work",
"height": 720,
"width": 393,
"caption": null
},
"title": "Winter cycling in Sweden",
"subHeading": null,
"slug": "winter-bike",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "About 9% of Swedes cycle on an average winter day. This video is available in English and Arabic in 9:16 format. Use the clean version to add text in your local language."
},
{
"type": "materials-block",
"heading": "Videos in English",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 6822,
"downloadTitle": "Winter bike (English text, 9:16 format)",
"title": "Video with English subtitles",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video with English subtitles (MP4 84 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/VINTERCYKLING-EN-TXT.mp4"
},
{
"id": 6825,
"downloadTitle": "Winter bike (no text)",
"title": "Video without text (clean version)",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download clean version (MP4 84 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/VINTERCYKLING-EN-CLEAN.mp4"
},
{
"id": 6827,
"downloadTitle": "Winter bike (subtitles in English)",
"title": "Subtitles in English",
"format": "srt",
"image": null,
"download": true,
"buttonText": "Download English subtitles (SRT 2 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/VINTERCYKLING-EN.srt"
}
]
},
{
"type": "materials-block",
"heading": "Video in Arabic",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 6833,
"downloadTitle": "International winter bike to work day (Arabic text, 9:16 format)",
"title": "Video with Arabic subtitles",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/VINTERCYKLING-AR-Thumbnail.png",
"alt": ""
},
"download": true,
"buttonText": "Download Arabic video (MP4 140 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/12/Winter-bike-AR.mp4"
},
{
"id": 7764,
"downloadTitle": "Winter bike Arabic subtitles",
"title": "Subtitles in Arabic",
"format": "srt",
"image": null,
"download": true,
"buttonText": "Download Arabic subtitles (SRT 2 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/12/Winter-bike-AR-subtitles.srt"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "9 February is International Winter Bike to Work Day! The annual event encourages seasoned cyclists to brave the elements and ride to work on their bikes. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Do you know what about 9% of Swedes do on an average winter day? … Cycle! In this video an experienced winter cyclist gives you advice on riding a bike in winter."
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/83/83CBX3KUBW.jpg\" /><iframe title=\"VINTERCYKLING-EN-TXT\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/83CBX3KUBW\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Video with English subtitles.",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"caption": "Video with English subtitles.",
"embedDataProps": {
"sourceDomain": "media-flow",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/83/83CBX3KUBW.jpg\" /><iframe title=\"VINTERCYKLING-EN-TXT\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/83CBX3KUBW\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {}
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "Bicycle house in Malmö",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cykelhuset.jpg",
"alt": "",
"height": 1920,
"width": 1080,
"title": "Cykelhuset",
"caption": ""
},
"href": "/materials/bicycle-house-in-malmo/"
},
{
"title": "Cake – on a clean ride towards the future",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cake_full-version_swedish-design-movement.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Cake_full-version_swedish-design-movement",
"caption": ""
},
"href": "/materials/cake-on-a-clean-ride-towards-the-future/"
},
{
"title": "Scandinavian Winter Swimming Championship",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/02/Winter-swim.jpg",
"alt": "A happy woman in an ice hole.",
"height": 720,
"width": 398,
"title": "Winter swim",
"caption": ""
},
"href": "/materials/scandinavian-winter-swimming-championship/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "About 9% of Swedes cycle on an average winter day. This video is available in English and Arabic in 9:16 format. Use the clean version to add text in your local language."
},
{
"type": "materials-block",
"heading": "Videos in English",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 6822,
"downloadTitle": "Winter bike (English text, 9:16 format)",
"title": "Video with English subtitles",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video with English subtitles (MP4 84 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/VINTERCYKLING-EN-TXT.mp4"
},
{
"id": 6825,
"downloadTitle": "Winter bike (no text)",
"title": "Video without text (clean version)",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download clean version (MP4 84 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/VINTERCYKLING-EN-CLEAN.mp4"
},
{
"id": 6827,
"downloadTitle": "Winter bike (subtitles in English)",
"title": "Subtitles in English",
"format": "srt",
"image": null,
"download": true,
"buttonText": "Download English subtitles (SRT 2 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/VINTERCYKLING-EN.srt"
}
]
},
{
"type": "materials-block",
"heading": "Video in Arabic",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 6833,
"downloadTitle": "International winter bike to work day (Arabic text, 9:16 format)",
"title": "Video with Arabic subtitles",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/VINTERCYKLING-AR-Thumbnail.png",
"alt": ""
},
"download": true,
"buttonText": "Download Arabic video (MP4 140 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/12/Winter-bike-AR.mp4"
},
{
"id": 7764,
"downloadTitle": "Winter bike Arabic subtitles",
"title": "Subtitles in Arabic",
"format": "srt",
"image": null,
"download": true,
"buttonText": "Download Arabic subtitles (SRT 2 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/12/Winter-bike-AR-subtitles.srt"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "9 February is International Winter Bike to Work Day! The annual event encourages seasoned cyclists to brave the elements and ride to work on their bikes. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "Do you know what about 9% of Swedes do on an average winter day? … Cycle! In this video an experienced winter cyclist gives you advice on riding a bike in winter."
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/83/83CBX3KUBW.jpg\" /><iframe title=\"VINTERCYKLING-EN-TXT\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/83CBX3KUBW\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Video with English subtitles.",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"caption": "Video with English subtitles.",
"embedDataProps": {
"sourceDomain": "media-flow",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/83/83CBX3KUBW.jpg\" /><iframe title=\"VINTERCYKLING-EN-TXT\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/83CBX3KUBW\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {}
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "Bicycle house in Malmö",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cykelhuset.jpg",
"alt": "",
"height": 1920,
"width": 1080,
"title": "Cykelhuset",
"caption": ""
},
"href": "/materials/bicycle-house-in-malmo/"
},
{
"title": "Cake – on a clean ride towards the future",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cake_full-version_swedish-design-movement.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Cake_full-version_swedish-design-movement",
"caption": ""
},
"href": "/materials/cake-on-a-clean-ride-towards-the-future/"
},
{
"title": "Scandinavian Winter Swimming Championship",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/02/Winter-swim.jpg",
"alt": "A happy woman in an ice hole.",
"height": 720,
"width": 398,
"title": "Winter swim",
"caption": ""
},
"href": "/materials/scandinavian-winter-swimming-championship/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "winter-bike",
"uri": "/materials/winter-bike/",
"date": "2024-01-29T17:38:51",
"databaseId": 6829,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Winter cycling in Sweden\",\"href\":\"\\/materials\\/winter-bike\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "http://sharingsweden.se/materials/winter-bike/",
"title": "Winter cycling in Sweden - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Winter cycling in Sweden",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 720,
"width": 393,
"__typename": "MediaDetails"
},
"title": "Bike to work",
"uri": "/material/winter-bike-to-work-day-english-text-916-format/poster-1002363/",
"altText": "",
"caption": null,
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the material",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "About 9% of Swedes cycle on an average winter day. This video is available in English and Arabic in 9:16 format. Use the clean version to add text in your local language.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Videos in English\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"6822\",\"6825\",\"6827\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Videos in English",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 6822,
"downloadTitle": "Winter bike (English text, 9:16 format)",
"title": "Video with English subtitles",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video with English subtitles (MP4 84 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/VINTERCYKLING-EN-TXT.mp4"
},
{
"id": 6825,
"downloadTitle": "Winter bike (no text)",
"title": "Video without text (clean version)",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download clean version (MP4 84 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/VINTERCYKLING-EN-CLEAN.mp4"
},
{
"id": 6827,
"downloadTitle": "Winter bike (subtitles in English)",
"title": "Subtitles in English",
"format": "srt",
"image": null,
"download": true,
"buttonText": "Download English subtitles (SRT 2 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/VINTERCYKLING-EN.srt"
}
]
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Video in Arabic\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"6833\",\"7764\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Video in Arabic",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 6833,
"downloadTitle": "International winter bike to work day (Arabic text, 9:16 format)",
"title": "Video with Arabic subtitles",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/VINTERCYKLING-AR-Thumbnail.png",
"alt": ""
},
"download": true,
"buttonText": "Download Arabic video (MP4 140 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/12/Winter-bike-AR.mp4"
},
{
"id": 7764,
"downloadTitle": "Winter bike Arabic subtitles",
"title": "Subtitles in Arabic",
"format": "srt",
"image": null,
"download": true,
"buttonText": "Download Arabic subtitles (SRT 2 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/12/Winter-bike-AR-subtitles.srt"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Captions",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "9 February is International Winter Bike to Work Day! The annual event encourages seasoned cyclists to brave the elements and ride to work on their bikes. ",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Do you know what about 9% of Swedes do on an average winter day? … Cycle! In this video an experienced winter cyclist gives you advice on riding a bike in winter.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/video-block",
"attributes": {
"data": "{\"embed\":\"<div style=\\\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\\\"><div style=\\\"position:relative;\\\"><img style=\\\"display:block;height:auto;width:100%\\\" alt=\\\"\\\"\\u00a0 src=\\\"\\/\\/im11.inviewer.se\\/skiss\\/83\\/83CBX3KUBW.jpg\\\" \\/><iframe title=\\\"VINTERCYKLING-EN-TXT\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\\\" src=\\\"\\/\\/play.mediaflowpro.com\\/ovp\\/11\\/83CBX3KUBW\\\" allowfullscreen><\\/iframe><\\/div><\\/div>\",\"_embed\":\"field_6492a7c09721b\",\"caption\":\"Video with English subtitles.\",\"_caption\":\"field_6492a7e39721c\",\"image\":\"\",\"_image\":\"field_6492a7f09721d\"}",
"__typename": "AcfVideoBlockAttributes"
},
"coverImage": null,
"__typename": "AcfVideoBlock"
},
{
"name": "acf/material-collections-block",
"attributes": {
"data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"19467\",\"20575\",\"11876\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
"__typename": "AcfMaterialCollectionsBlockAttributes"
},
"__typename": "AcfMaterialCollectionsBlock",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "Bicycle house in Malmö",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cykelhuset.jpg",
"alt": "",
"height": 1920,
"width": 1080,
"title": "Cykelhuset",
"caption": ""
},
"href": "/materials/bicycle-house-in-malmo/"
},
{
"title": "Cake – on a clean ride towards the future",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cake_full-version_swedish-design-movement.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Cake_full-version_swedish-design-movement",
"caption": ""
},
"href": "/materials/cake-on-a-clean-ride-towards-the-future/"
},
{
"title": "Scandinavian Winter Swimming Championship",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/02/Winter-swim.jpg",
"alt": "A happy woman in an ice hole.",
"height": 720,
"width": 398,
"title": "Winter swim",
"caption": ""
},
"href": "/materials/scandinavian-winter-swimming-championship/"
}
]
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v22.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"About 9% of Swedes cycle on an average winter day. In this video an experienced winter cyclist gives you advice on riding a bike in winter.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/winter-bike/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Winter cycling in Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"About 9% of Swedes cycle on an average winter day. In this video an experienced winter cyclist gives you advice on riding a bike in winter.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/winter-bike/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-17T09:13:43+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fposter-1002363-e1700760324948.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"393\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/winter-bike/\",\"url\":\"http://sharingsweden.se/materials/winter-bike/\",\"name\":\"Winter cycling in Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/winter-bike/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/winter-bike/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/poster-1002363-e1700760324948.jpg\",\"datePublished\":\"2024-01-29T15:38:51+00:00\",\"dateModified\":\"2024-07-17T09:13:43+00:00\",\"description\":\"About 9% of Swedes cycle on an average winter day. In this video an experienced winter cyclist gives you advice on riding a bike in winter.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/winter-bike/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/winter-bike/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fposter-1002363-e1700760324948.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fposter-1002363-e1700760324948.jpg&w=1200&q=90\",\"width\":1200,\"height\":2198},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
