New Eurovision and ABBA material on Sharing Sweden

The ABBA members in 1974.
Photo: Olle Lindeborg / TT

The Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.

On 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA's Eurovision victory. 

You can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.

Eurovision toolkit

{
    "slug": "new-eurovision-and-abba-material-on-sharing-sweden",
    "type": "Post",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>We use cookies and similar technologies to give you the best possible experience. Some are necessary to help our website work properly and can’t be switched off, and some are optional.</p>\n<p>By clicking “Accept all cookies” you agree to the storage of all the cookies we use on your device. They will be used to improve the site, analyse traffic and create personalised ads. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">cookie and data protection policy</a>. Choose cookie-settings to adjust your preferences.</p>\n",
                    "bannerTitle": "<p><strong>It’s your choice! Choose what data you share with us</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analys and improve our service.</p>\n<p>The categories of cookies that we may use are essential, statistics and analytical and performance cookies. Learn more about how we use cookies by reading our<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\"> cookie and data protection policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Essential cookies are necessary for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Essential",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. We also use IP anonymisation, both of these cookies can be deactivated at any time after you've accepted them.",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_performance",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": null,
                        "title": "Performance",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
                            "name": "News"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Equality"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Study and research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    },
                    {
                        "item": "Swedish language"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Brochures and event materials"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Fact sheets"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "arabic",
                    "chinese",
                    "english",
                    "french",
                    "german",
                    "japanese",
                    "korean",
                    "russian",
                    "spanish",
                    "swedish"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/new-eurovision-and-abba-material-on-sharing-sweden/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v22.2 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"New Eurovision and ABBA material on Sharing Sweden - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:published_time\" content=\"2024-03-25T15:22:32+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F03%2FABBA_photo_Olle-LindeborgTT-1024x712.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1024\" />\n\t<meta property=\"og:image:height\" content=\"712\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"author\" content=\"Josefine Malmkvist\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Josefine Malmkvist\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\",\"url\":\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\",\"name\":\"New Eurovision and ABBA material on Sharing Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/new-eurovision-and-abba-material-on-sharing-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/ABBA_photo_Olle-LindeborgTT.jpg\",\"datePublished\":\"2024-03-25T15:22:32+00:00\",\"dateModified\":\"2024-03-25T15:22:32+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F03%2FABBA_photo_Olle-LindeborgTT.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F03%2FABBA_photo_Olle-LindeborgTT.jpg&w=1200&q=90\",\"width\":1200,\"height\":835,\"caption\":\"Photo: Olle Lindeborg / TT\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/",
                "title": "New Eurovision and ABBA material on Sharing Sweden - Sharing Sweden"
            },
            "date": "2024-03-25T17:22:32",
            "type": "Post",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "News",
                    "href": "/news/",
                    "isCurrentPage": false
                },
                {
                    "title": "New Eurovision and ABBA material on Sharing Sweden",
                    "href": "/new-eurovision-and-abba-material-on-sharing-sweden/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/ABBA_photo_Olle-LindeborgTT.jpg",
                        "alt": "The ABBA members in 1974.",
                        "title": "ABBA-MELODIFESTIVALEN 1974",
                        "height": 1391,
                        "width": 2000,
                        "caption": "Photo: Olle Lindeborg / TT "
                    },
                    "caption": "Photo: Olle Lindeborg / TT "
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/ABBA_photo_Olle-LindeborgTT.jpg",
                "alt": "The ABBA members in 1974.",
                "title": "ABBA-MELODIFESTIVALEN 1974",
                "height": 1391,
                "width": 2000,
                "caption": "Photo: Olle Lindeborg / TT "
            },
            "title": "New Eurovision and ABBA material on Sharing Sweden",
            "subHeading": null,
            "slug": "new-eurovision-and-abba-material-on-sharing-sweden",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April."
                                }
                            ]
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "On 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA's Eurovision victory. "
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkits/eurovision-2024/\">Eurovision toolkit</a>"
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April."
                                }
                            ]
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "On 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA's Eurovision victory. "
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkits/eurovision-2024/\">Eurovision toolkit</a>"
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "Post",
                    "slug": "new-eurovision-and-abba-material-on-sharing-sweden",
                    "uri": "/new-eurovision-and-abba-material-on-sharing-sweden/",
                    "date": "2024-03-25T17:22:32",
                    "databaseId": 12435,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"News\",\"href\":\"\\/news\\/\",\"isCurrentPage\":false},{\"title\":\"New Eurovision and ABBA material on Sharing Sweden\",\"href\":\"\\/new-eurovision-and-abba-material-on-sharing-sweden\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/",
                        "title": "New Eurovision and ABBA material on Sharing Sweden - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "categories": {
                        "nodes": [
                            {
                                "name": "Uncategorized",
                                "termTaxonomyId": 1,
                                "parent": null,
                                "__typename": "Category"
                            }
                        ],
                        "__typename": "PostToCategoryConnection"
                    },
                    "title": "New Eurovision and ABBA material on Sharing Sweden",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 1391,
                                "width": 2000,
                                "__typename": "MediaDetails"
                            },
                            "title": "ABBA-MELODIFESTIVALEN 1974",
                            "uri": "/material/waterloo-abba/abba-melodifestivalen-1974-2/",
                            "altText": "The ABBA members in 1974.",
                            "caption": "Photo: Olle Lindeborg / TT ",
                            "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/ABBA_photo_Olle-LindeborgTT.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "excerpt": "",
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "sharing-sweden-tsw/preamble",
                                            "attributes": {
                                                "anchor": "",
                                                "__typename": "SharingSwedenTswPreambleBlockAttributes"
                                            },
                                            "innerBlocks": [
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "The Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                }
                                            ],
                                            "__typename": "SharingSwedenTswPreambleBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "On 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA's Eurovision victory. ",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "You can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkits/eurovision-2024/\">Eurovision toolkit</a>",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v22.2 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"New Eurovision and ABBA material on Sharing Sweden - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:published_time\" content=\"2024-03-25T15:22:32+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F03%2FABBA_photo_Olle-LindeborgTT-1024x712.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1024\" />\n\t<meta property=\"og:image:height\" content=\"712\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"author\" content=\"Josefine Malmkvist\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Josefine Malmkvist\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\",\"url\":\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\",\"name\":\"New Eurovision and ABBA material on Sharing Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/new-eurovision-and-abba-material-on-sharing-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/ABBA_photo_Olle-LindeborgTT.jpg\",\"datePublished\":\"2024-03-25T15:22:32+00:00\",\"dateModified\":\"2024-03-25T15:22:32+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/new-eurovision-and-abba-material-on-sharing-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F03%2FABBA_photo_Olle-LindeborgTT.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F03%2FABBA_photo_Olle-LindeborgTT.jpg&w=1200&q=90\",\"width\":1200,\"height\":835,\"caption\":\"Photo: Olle Lindeborg / TT\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}