How to create film events The Swedish Institute and the Swedish Film Institute offer a selection of Swedish films for Swedish embassies and consulates to screen locally. Before organising a film event, make sure you follow the rules and guidelines presented on this page.
Once you have decided on creating a film event, read more about the possibilities to get financial support from SI and how to submit a toolkit application .
Fill out an application After deciding which film or films that you would like to screen, you fill out a toolkit application. State all details regarding the event, so that all parties know the plan and the purpose of the event.
The person submitting the application will become the contact person for the event and the one who will be responsible for the Swedish Film Selection at the embassy or consulate. This person is also the one who makes sure all screenings are organised according to the guidelines below.
When the application has been approved, high resolution press and marketing materials related to the films in question will be available and accessible (log in required).
Guidelines and rules Screenings must be non-commercial All screenings should be non-commerical. The definition of non-commercial is:
No admission fee, or just a symbolic one, for the screenings. The admission should in any case be significantly lower than for a normal cinema ticket in your country. The number of screenings is limited to 2–3 per event and film. The films, however, can be shown again in new events or at new locations, and the screening rights will remain valid unless the films have been removed from SI’s websites. Always check this on the Sharing Sweden website before each event. Only the event itself can be marketed, not single film titles. Cooperate with a local partner When planning an event, the foreign mission should cooperate with a local organiser who is experienced in working with films. This partner should be able to help you find a suitable location with the proper technical equipment, as well as help you with marketing to reach an audience.
Local organisers can be cultural institutions, film festivals, local cinemas, film clubs or others.
Clear local rights SI has acquired a general, non-exclusive distributor agreement for screenings worldwide. However, in a few countries you will have to clear the screenings with distributors that have bought exclusive rights. Prior to the screening, check if there are local rights owners. If so, contact the rights owner and clear the rights for the screenings.
In many cases an embassy or consulate can co-organise with a distributor for the benefit of both organisations.
Include logos in your marketing The foreign mission and their partners must include the logos of the Swedish Institute (SI) and the Swedish Film Institute (SFI) in all press materials, advertisements, posters, et cetera.
High-resolution press and marketing materials related to the films will be available and accessible when the applicaton has been approved.
Handling the films Please be aware of the risk of piracy when handling film materials. No copying and/or editing of the films is allowed for any reason. In case a film media or disc has been damaged and needs to be replaced, please contact our provider Shoot & Post AB at filmsupportSI@shootpost.se .
It is important to understand that the use of the film package is not allowed if the event has any connection to the Swedish arms industry or the promotion thereof.
The embassy or consulate should return DCPs to SI’s provider, and downloaded screening copies must be erased after the screenings. Screening rights remain valid unless other information is provided by SI.
Invite a Swedish film creator or industry spokesperson For many projects, a visiting film director, actor or producer creates exposure in the media and adds key elements in the form of presentations and Q&As to your event. If you think that a Swedish film industry representative would be of value to the project, please note the following:
The embassy or consulate can apply for financial support from SI to cover travel expenses and accommodation. The organiser should plan a programme for the visiting representative. It is strongly recommended to invite local film industry representatives to the event to increase interaction between the Swedish film industry and its counterparts in your part of the world. It is also strongly recommended to invite media to the event and inform them about your visiting film representative to get good coverage. Today, social media is a very important channel to communicate upcoming events as well as the outcome and results. Make sure you have a social media plan in place.
Plan ahead Good planning is essential for a successful event. A minimum of 10–12 weeks is recommended for most events, although in some cases it may work with less time. Major events that include film creators or industry representatives travelling from Sweden should be scheduled 3–4 months in advance.
In most cases, the aim is to attract an audience of multipliers and to create contact with local press and members of the film industry to support the overall goal of increasing export of Swedish films and deepen the knowledge of Swedish cinema.
It is also important to pick a good time and place for your event. Try not to compete with other major local film events. It’s often good to contact an experienced organiser of film events and discuss a dedicated Swedish film presentation within the frame of a bigger event – such as international film festivals or other events with an audience of potential multipliers.
Do test runs We strongly recommend pre-screening the films at least two weeks before an event to verify that everything looks and sounds as it should. Small technical variations occur in different parts of the world even if the main technical requirements are met. Sometimes noise levels and speaker systems need to be tuned.
Technical formats and requirements DCPs are a worldwide technical standard and showing a film in DCP enables it to be shown in its full image and sound quality. There is also a copyright protection for DCP, and it’s easy and cost-efficient to add subtitles in additional languages.
Today’s feature films require the venue to have a good sound system, preferably with Dolby stereo 5.1 or at least 2-channel stereo for the film to be reproduced as intended.
Unfortunately, the Swedish Institute cannot provide the Swedish Film Selection for online screenings, i.e. as a streaming service, nor as Blu-ray.
The filmmakers are very restrictive with film files (usually .MP4) that easily opens on a PC and is unprotected and can be copied. However, if DCP is not an option for you, there is a possibility to ask the producer for the right to have a MP4 screening. MP4 files can only be delivered with one subtitled language.
Subtitling SI tries to provide subtitles in world languages. It is possible to add subtitles to a DCP and SI has created a guide that describes how additional subtitles can be added to films on DCP with the help of our technical service.
It is important that the local translator is certified and can use professional software for film translation in the .srt format. It is an advantage if the translator can translate from Swedish, but otherwise the English dialogue list can be used. .srt files are avilable for embassies and consulates.
When subtitling is made locally:
The embassy or consulate lets SI know that it will provide additional subtitles. The embassy or consulate hires a local translator that has experience of working with films. The cost of creating a new set of subtitles intitle the embassy to apply for financial support from SI. The embassy or consulate downloads dialogue lists in Swedish and English (these will be available ones request to screen is granted), as well as a low-resolution video file with time code. When the translation is ready, you can email the subtitle files (in the format .srt) on filmsupportsi@shootpost.se , with films@si.se on cc. When the embassy or consulate receives the film in DCP, the subtitles are included. It is often practical for the organiser who will screen the film to receive the DCP and test screen it no later than 2 weeks prior to the actual screening date, so have that in mind when planning. {
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"content": "The Swedish Institute and the <a href=\"https://www.filminstitutet.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish Film Institute</a> offer a selection of Swedish films for Swedish embassies and consulates to screen locally. Before organising a film event, make sure you follow the rules and guidelines presented on this page.",
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"content": "Once you have decided on creating a film event, read more about the possibilities to get <a href=\"https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">financial support from SI and how to submit a toolkit application</a>.",
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"content": "After deciding which film or films that you would like to screen, you fill out a toolkit application. State all details regarding the event, so that all parties know the plan and the purpose of the event.",
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"content": "The person submitting the application will become the contact person for the event and the one who will be responsible for the Swedish Film Selection at the embassy or consulate. This person is also the one who makes sure all screenings are organised according to the guidelines below.",
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"content": "When the application has been approved, high resolution press and marketing materials related to the films in question will be available and accessible (log in required).",
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"saveContent": "<ul><li>No admission fee, or just a symbolic one, for the screenings. The admission should in any case be significantly lower than for a normal cinema ticket in your country.</li><li>The number of screenings is limited to 2–3 per event and film. The films, however, can be shown again in new events or at new locations, and the screening rights will remain valid unless the films have been removed from SI’s websites. Always check this on the Sharing Sweden website before each event.</li><li>Only the event itself can be marketed, not single film titles.</li></ul>",
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"content": "When planning an event, the foreign mission should cooperate with a local organiser who is experienced in working with films. This partner should be able to help you find a suitable location with the proper technical equipment, as well as help you with marketing to reach an audience.",
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"content": "Local organisers can be cultural institutions, film festivals, local cinemas, film clubs or others.",
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"content": "SI has acquired a general, non-exclusive distributor agreement for screenings worldwide. However, in a few countries you will have to clear the screenings with distributors that have bought exclusive rights. Prior to the screening, check if there are local rights owners. If so, contact the rights owner and clear the rights for the screenings.",
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"content": "In many cases an embassy or consulate can co-organise with a distributor for the benefit of both organisations.",
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"content": "The foreign mission and their partners must include the logos of the Swedish Institute (SI) and the Swedish Film Institute (SFI) in all press materials, advertisements, posters, et cetera.",
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"content": "High-resolution press and marketing materials related to the films will be available and accessible when the applicaton has been approved.",
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"content": "Handling the films",
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"content": "Please be aware of the risk of piracy when handling film materials. No copying and/or editing of the films is allowed for any reason. In case a film media or disc has been damaged and needs to be replaced, please contact our provider Shoot & Post AB at <a href=\"mailto:filmsupportSI@shootpost.se\">filmsupportSI@shootpost.se</a>.",
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"content": "It is important to understand that the use of the film package is not allowed if the event has any connection to the Swedish arms industry or the promotion thereof.",
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"content": "The embassy or consulate should return DCPs to SI’s provider, and downloaded screening copies must be erased after the screenings. Screening rights remain valid unless other information is provided by SI.",
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"content": "Invite a Swedish film creator or industry spokesperson",
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"content": "For many projects, a visiting film director, actor or producer creates exposure in the media and adds key elements in the form of presentations and Q&As to your event. If you think that a Swedish film industry representative would be of value to the project, please note the following:",
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"saveContent": "<ul><li>The embassy or consulate can apply for financial support from SI to cover travel expenses and accommodation. </li><li>The organiser should plan a programme for the visiting representative. </li><li>It is strongly recommended to invite local film industry representatives to the event to increase interaction between the Swedish film industry and its counterparts in your part of the world.</li><li>It is also strongly recommended to invite media to the event and inform them about your visiting film representative to get good coverage. </li></ul>",
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"content": "Today, social media is a very important channel to communicate upcoming events as well as the outcome and results. Make sure you have a social media plan in place.",
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"content": "Plan ahead",
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"content": "Good planning is essential for a successful event. A minimum of 10–12 weeks is recommended for most events, although in some cases it may work with less time. Major events that include film creators or industry representatives travelling from Sweden should be scheduled 3–4 months in advance.",
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"content": "In most cases, the aim is to attract an audience of multipliers and to create contact with local press and members of the film industry to support the overall goal of increasing export of Swedish films and deepen the knowledge of Swedish cinema.",
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"content": "It is also important to pick a good time and place for your event. Try not to compete with other major local film events. It’s often good to contact an experienced organiser of film events and discuss a dedicated Swedish film presentation within the frame of a bigger event – such as international film festivals or other events with an audience of potential multipliers.",
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"content": "Do test runs",
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"content": "We strongly recommend pre-screening the films at least two weeks before an event to verify that everything looks and sounds as it should. Small technical variations occur in different parts of the world even if the main technical requirements are met. Sometimes noise levels and speaker systems need to be tuned.",
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"content": "DCPs are a worldwide technical standard and showing a film in DCP enables it to be shown in its full image and sound quality. There is also a copyright protection for DCP, and it’s easy and cost-efficient to add subtitles in additional languages.",
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"content": "Today’s feature films require the venue to have a good sound system, preferably with Dolby stereo 5.1 or at least 2-channel stereo for the film to be reproduced as intended.",
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"content": "Unfortunately, the Swedish Institute cannot provide the Swedish Film Selection for online screenings, i.e. as a streaming service, nor as Blu-ray.",
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"content": "The filmmakers are very restrictive with film files (usually .MP4) that easily opens on a PC and is unprotected and can be copied. However, if DCP is not an option for you, there is a possibility to ask the producer for the right to have a MP4 screening. MP4 files can only be delivered with one subtitled language.",
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"content": "SI tries to provide subtitles in world languages. It is possible to add subtitles to a DCP and SI has created a guide that describes how additional subtitles can be added to films on DCP with the help of our technical service.",
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"content": "It is important that the local translator is certified and can use professional software for film translation in the .srt format. It is an advantage if the translator can translate from Swedish, but otherwise the English dialogue list can be used. .srt files are avilable for embassies and consulates.",
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"saveContent": "<ol><li>The embassy or consulate lets SI know that it will provide additional subtitles.</li><li>The embassy or consulate hires a local translator that has experience of working with films. The cost of creating a new set of subtitles intitle the embassy to apply for financial support from SI.</li><li>The embassy or consulate downloads dialogue lists in Swedish and English (these will be available ones request to screen is granted), as well as a low-resolution video file with time code. </li><li>When the translation is ready, you can email the subtitle files (in the format .srt) on <a href=\"mailto:filmsupportsi@shootpost.se\">filmsupportsi@shootpost.se</a>, with <a href=\"mailto:films@si.se\">films@si.se</a> on cc.</li><li>When the embassy or consulate receives the film in DCP, the subtitles are included. It is often practical for the organiser who will screen the film to receive the DCP and test screen it no later than 2 weeks prior to the actual screening date, so have that in mind when planning.</li></ol>",
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