A Swedish love story – Filming with Sweden and Swedish films and drama series

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A boy and a girl meeting in an old forest.
Ronja the Robber’s Daughter. Photo: Audrius Solominas. Filmlance/Viaplay

About this toolkit

Swedish films and drama series are successful all over the world. This creates an interest in Sweden and Swedish culture. It also helps boost the image of our country. The film industry is both a cultural and a creative and technically innovative industry. It brings export, investment, and work to Sweden. This toolkit promotes filming with Sweden to the international film industry. You can also use the toolkit to promote existing Swedish films and drama series to both the film industry and the general public.

Target audience

Film industry
General public

Contact person

Emma Kalmevall

Financial support for 2024

Swedish foreign missions can apply for financial support for for costs surrounding the toolkit activation.

Financial support and how to apply

How to use A Swedish Love Story

The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high resolution PDF print files. Printing is done locally.

Exhibition

Exhibition overview

Text for translation: Poster exhibition (part 1)

A standalone exhibition module
Toolkit: Exhibition module

Exhibition module – Architecture for the toolkit exhibitions

The exhibition contains:

  • Part 1: Posters of Swedish films and drama series. Target audience: film industry and the general public. 3 exhibition modules
  • Part 2: Filming in and producing with Sweden. Target audience: film industry. 1 module, large prints: 1400 x 700 mm, brochure for local print.
  • Part 3: Make a monter. Furniture and suggestion on how to make a monter for meetings and promoting filming in Sweden. Target audience film industry.

Events

Using part 1: Swedish films and drama series

Part 1 of the toolkit is relevant all over the world. Presenting Swedish film and drama series in connection to a film screening using the Swedish Film Selection is a great way to make the most out of your local film screening. This can encourage visitors to view more Swedish content. 

Swedish film selection

Posters showing Swedish films and series such as Pippi, Young Royals, The seventh seal, A triangle of Sadness.
Part 1. Posters of Swedish films and drama series.

Using part 2 and 3: Filming in and producing with Sweden, and Make a monter

Part 2 and 3 can be used in close collaboration with the Swedish Institute and the Swedish film and TV industry.

We collaborate with The Swedish Agency for Economic and Regional Growth (Tillväxtverket), National Property Board (Statens Fastighetsverk), Swedish Film Institute, Southern Sweden Film Commission, Film i Väst, Film Stockholm, Film Gotland, Filmpool Nord, Film producers associations, Scen & Film, and more.  

Posters about filming with Sweden including a map of locations in Sweden.
Part 2. Filming with Sweden module.
A Swedish love story brochure with Ronja on the cover.
Part 2. Brochure with contact sheet.
Examples of Swedish furniture, chairs, tables and lamps,  that can be used in a monter.
3. Make a monter.

You can use this social media content as a part of the toolkit or on its own.

Background

Since recently, Sweden has an audiovisual incentive to increase the interest from international productions. The support for the production of audiovisual works is handled by The Swedish Agency for Economic and Regional Growth.

Swedish production companies co-produce with other countries and there is a need to increase visibility and create relations for future productions.

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                            "caption": "Ronja the Robber’s Daughter. Photo: Audrius Solominas. Filmlance/Viaplay",
                            "title": "Ronja and Birk by Audrius Solominas/Viaplay",
                            "alt": "A boy and a girl meeting in an old forest.",
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                            "children": "About this toolkit"
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                                    "children": "Swedish films and drama series are successful all over the world. This creates an interest in Sweden and Swedish culture. It also helps boost the image of our country. The film industry is both a cultural and a creative and technically innovative industry. It brings export, investment, and work to Sweden. This toolkit promotes filming with Sweden to the international film industry. You can also use the toolkit to promote existing Swedish films and drama series to both the film industry and the general public. <br>"
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                                            "h3": true,
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                                            "children": "Film industry<br>General public"
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                                            "children": "Contact person"
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                                            "children": "<a href=\"mailto:emma.kalmevall@si.se\">Emma Kalmevall</a>"
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                                            "h3": true,
                                            "children": "Financial support for 2024"
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                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for for costs surrounding the toolkit activation."
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                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                            "title": "Content included",
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                                    "title": "Social media content",
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                                    "title": "Background",
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                                    "h2": true,
                                    "children": "How to use A Swedish Love Story"
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                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high resolution PDF print files. Printing is done locally."
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                                    "heading": "Exhibition",
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                                            "id": 4834,
                                            "downloadTitle": "A Swedish love story overview",
                                            "title": "Exhibition overview",
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                                            "downloadTitle": "Poster text for translation – A Swedish love story",
                                            "title": "Text for translation: Poster exhibition (part 1)",
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                                            "download": true,
                                            "buttonText": "Download text for translation (DOCX 23 KB)",
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                                            "mediaLink": "/app/uploads/2024/02/Poster-exhibition_-A-Swedish-Love-Story_text-for-translation.docx"
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                                            "downloadTitle": "Toolkit: exhibition module",
                                            "title": "Exhibition module – Architecture for the toolkit exhibitions",
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                                                "alt": "A standalone exhibition module"
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                                    "children": "The exhibition contains:"
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                                    "html": "<ul class=\"wp-block-list\"><li><strong>Part 1</strong>: Posters of Swedish films and drama series. Target audience: film industry and the general public. 3 exhibition modules</li><li><strong>Part 2</strong>: Filming in and producing with Sweden. Target audience: film industry. 1 module, large prints: 1400 x 700 mm, brochure for local print.</li><li><strong>Part 3</strong>: Make a monter. Furniture and suggestion on how to make a monter for meetings and promoting filming in Sweden. Target audience film industry.</li></ul>"
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                                    "children": "Events"
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                                    "h3": true,
                                    "children": "Using part 1: Swedish films and drama series"
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                                    "children": "Part 1 of the toolkit is relevant all over the world. Presenting Swedish film and drama series in connection to a film screening using the Swedish Film Selection is a great way to make the most out of your local film screening. This can encourage visitors to view more Swedish content.&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sharingsweden.se/promotional-material/the-swedish-film-selection\">Swedish film selection</a>"
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                                    "caption": "Part 1. Posters of Swedish films and drama series.",
                                    "title": "Film posters – A Swedish love story",
                                    "alt": "Posters showing Swedish films and series such as Pippi, Young Royals, The seventh seal, A triangle of Sadness. ",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-film-posters.png",
                                    "width": 1500,
                                    "height": 712
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                                    "h3": true,
                                    "children": "Using part 2 and 3: Filming in and producing with Sweden, and Make a monter"
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                                    "children": "Part 2 and 3 can be used in close collaboration with the Swedish Institute and the Swedish film and TV industry."
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                                {
                                    "type": "paragraph",
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                                    "children": "We collaborate with The Swedish Agency for Economic and Regional Growth (<em>Tillväxtverket</em>), National Property Board (<em>Statens Fastighetsverk</em>), Swedish Film Institute, Southern Sweden Film Commission, Film i Väst, Film Stockholm, Film Gotland, Filmpool Nord, Film producers associations, Scen &amp; Film, and more.&nbsp;&nbsp;"
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                                    "caption": "Part 2. Filming with Sweden module.",
                                    "title": "Filming with Sweden posters",
                                    "alt": "Posters about filming with Sweden including a map of locations in Sweden.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-filming-with-Sweden.png",
                                    "width": 1769,
                                    "height": 855
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                                {
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                                    "caption": "Part 2. Brochure with contact sheet.",
                                    "title": "Brochure A Swedish love story",
                                    "alt": "A Swedish love story brochure with Ronja on the cover. ",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-brochure.png",
                                    "width": 1402,
                                    "height": 863
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                                    "caption": "3. Make a monter.",
                                    "title": "Monter –  A Swedish love story",
                                    "alt": "Examples of Swedish furniture, chairs, tables and lamps,  that can be used in a monter.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-make-a-monter.png",
                                    "width": 1314,
                                    "height": 976
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                                            "title": "Fika with actor Edvin Ryding",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/06/Fika-with-Edvin-thumbnail.jpg",
                                                "alt": "Edvin Ryding at a coffee table.",
                                                "height": 720,
                                                "width": 398,
                                                "title": "Fika with Edvin thumbnail",
                                                "caption": ""
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                                            "href": "/materials/fika-with-actor-edvin-ryding/"
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                                        {
                                            "title": "Young Royals Q&A video",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Edvin_Omar_Young-Royals-scaled.jpg",
                                                "alt": "Selfie of Edvin and Omar from Young Royals.",
                                                "height": 2560,
                                                "width": 1920,
                                                "title": "Edvin_Omar_Young Royals",
                                                "caption": ""
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                                            "href": "/materials/young-royals-qa-video/"
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                                        {
                                            "title": "Ronja the Robber’s Daughter’ series",
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                                                "alt": "Ronja",
                                                "height": 1000,
                                                "width": 1500,
                                                "title": "Ronja Rövardotter / Ronja the Robber’s Daugther",
                                                "caption": "Ronja the Robber's Daughter. Kerstin Linden as Ronja in Ronja the Robber's Daughter."
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                                            "href": "/materials/ronja-the-robbers-daughter-series/"
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                                    "children": "You can use this social media content as a part of the toolkit or on its own."
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                                    "children": "Background"
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                                    "children": "Since recently, Sweden has an audiovisual incentive to increase the interest from international productions. The support for the production of audiovisual works is handled by The Swedish Agency for Economic and Regional Growth."
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                                    "type": "paragraph",
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                                    "children": "Swedish production companies co-produce with other countries and there is a need to increase visibility and create relations for future productions."
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                            "caption": "Ronja the Robber’s Daughter. Photo: Audrius Solominas. Filmlance/Viaplay",
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                                    "children": "Swedish films and drama series are successful all over the world. This creates an interest in Sweden and Swedish culture. It also helps boost the image of our country. The film industry is both a cultural and a creative and technically innovative industry. It brings export, investment, and work to Sweden. This toolkit promotes filming with Sweden to the international film industry. You can also use the toolkit to promote existing Swedish films and drama series to both the film industry and the general public. <br>"
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                                            "children": "Film industry<br>General public"
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                                            "children": "<a href=\"mailto:emma.kalmevall@si.se\">Emma Kalmevall</a>"
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                                            "children": "Financial support for 2024"
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                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for for costs surrounding the toolkit activation."
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                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                                    "title": "Social media content",
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                                    "title": "Background",
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                                    "children": "How to use A Swedish Love Story"
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                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high resolution PDF print files. Printing is done locally."
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                                            "downloadTitle": "A Swedish love story overview",
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                                            "title": "Text for translation: Poster exhibition (part 1)",
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                                            "title": "Exhibition module – Architecture for the toolkit exhibitions",
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                                    "children": "The exhibition contains:"
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                                    "html": "<ul class=\"wp-block-list\"><li><strong>Part 1</strong>: Posters of Swedish films and drama series. Target audience: film industry and the general public. 3 exhibition modules</li><li><strong>Part 2</strong>: Filming in and producing with Sweden. Target audience: film industry. 1 module, large prints: 1400 x 700 mm, brochure for local print.</li><li><strong>Part 3</strong>: Make a monter. Furniture and suggestion on how to make a monter for meetings and promoting filming in Sweden. Target audience film industry.</li></ul>"
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                                    "h3": true,
                                    "children": "Using part 1: Swedish films and drama series"
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                                {
                                    "type": "paragraph",
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                                    "children": "Part 1 of the toolkit is relevant all over the world. Presenting Swedish film and drama series in connection to a film screening using the Swedish Film Selection is a great way to make the most out of your local film screening. This can encourage visitors to view more Swedish content.&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sharingsweden.se/promotional-material/the-swedish-film-selection\">Swedish film selection</a>"
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                                    "caption": "Part 1. Posters of Swedish films and drama series.",
                                    "title": "Film posters – A Swedish love story",
                                    "alt": "Posters showing Swedish films and series such as Pippi, Young Royals, The seventh seal, A triangle of Sadness. ",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-film-posters.png",
                                    "width": 1500,
                                    "height": 712
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                                    "h3": true,
                                    "children": "Using part 2 and 3: Filming in and producing with Sweden, and Make a monter"
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Part 2 and 3 can be used in close collaboration with the Swedish Institute and the Swedish film and TV industry."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "We collaborate with The Swedish Agency for Economic and Regional Growth (<em>Tillväxtverket</em>), National Property Board (<em>Statens Fastighetsverk</em>), Swedish Film Institute, Southern Sweden Film Commission, Film i Väst, Film Stockholm, Film Gotland, Filmpool Nord, Film producers associations, Scen &amp; Film, and more.&nbsp;&nbsp;"
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                                    "caption": "Part 2. Filming with Sweden module.",
                                    "title": "Filming with Sweden posters",
                                    "alt": "Posters about filming with Sweden including a map of locations in Sweden.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-filming-with-Sweden.png",
                                    "width": 1769,
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                                    "caption": "Part 2. Brochure with contact sheet.",
                                    "title": "Brochure A Swedish love story",
                                    "alt": "A Swedish love story brochure with Ronja on the cover. ",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-brochure.png",
                                    "width": 1402,
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                                    "caption": "3. Make a monter.",
                                    "title": "Monter –  A Swedish love story",
                                    "alt": "Examples of Swedish furniture, chairs, tables and lamps,  that can be used in a monter.",
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                                            "title": "Fika with actor Edvin Ryding",
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                                            "title": "Young Royals Q&A video",
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                                                "caption": "Ronja the Robber's Daughter. Kerstin Linden as Ronja in Ronja the Robber's Daughter."
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                                    "children": "You can use this social media content as a part of the toolkit or on its own."
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                                    "children": "Background"
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                                    "children": "Since recently, Sweden has an audiovisual incentive to increase the interest from international productions. The support for the production of audiovisual works is handled by The Swedish Agency for Economic and Regional Growth."
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                                    "children": "Swedish production companies co-produce with other countries and there is a need to increase visibility and create relations for future productions."
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                                                        "uri": "/toolkits/a-swedish-love-story/a-swedish-love-story-_ronja-and-birk_2/",
                                                        "altText": "Ronja and Birk meeting in the forest",
                                                        "caption": "Photo: Audrius Solominas/Viaplay",
                                                        "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/10/A-Swedish-love-story-_Ronja-and-Birk_2.jpg",
                                                        "__typename": "MediaItem"
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                                                    "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                },
                                                "__typename": "CoreImageBlockAttributes"
                                            },
                                            "__typename": "CoreImageBlock"
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "About this toolkit",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/preamble",
                                            "attributes": {
                                                "anchor": "",
                                                "__typename": "SharingSwedenTswPreambleBlockAttributes"
                                            },
                                            "innerBlocks": [
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Swedish films and drama series are successful all over the world. This creates an interest in Sweden and Swedish culture. It also helps boost the image of our country. The film industry is both a cultural and a creative and technically innovative industry. It brings export, investment, and work to Sweden. This toolkit promotes filming with Sweden to the international film industry. You can also use the toolkit to promote existing Swedish films and drama series to both the film industry and the general public. <br>",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                }
                                            ],
                                            "__typename": "SharingSwedenTswPreambleBlock"
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/info-box-group",
                                            "attributes": {
                                                "anchor": "",
                                                "__typename": "SharingSwedenTswInfoBoxGroupBlockAttributes"
                                            },
                                            "innerBlocks": [
                                                {
                                                    "name": "sharing-sweden-tsw/info-box",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "icon": "target-audience",
                                                        "__typename": "SharingSwedenTswInfoBoxBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/heading",
                                                            "attributes": {
                                                                "level": 3,
                                                                "anchor": "",
                                                                "content": "Target audience",
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                                                            "__typename": "CoreHeadingBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "Film industry<br>General public",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        }
                                                    ],
                                                    "__typename": "SharingSwedenTswInfoBoxBlock"
                                                },
                                                {
                                                    "name": "sharing-sweden-tsw/info-box",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "icon": "contact",
                                                        "__typename": "SharingSwedenTswInfoBoxBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/heading",
                                                            "attributes": {
                                                                "level": 3,
                                                                "anchor": "",
                                                                "content": "Contact person",
                                                                "__typename": "CoreHeadingBlockAttributes"
                                                            },
                                                            "__typename": "CoreHeadingBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "<a href=\"mailto:emma.kalmevall@si.se\">Emma Kalmevall</a>",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        }
                                                    ],
                                                    "__typename": "SharingSwedenTswInfoBoxBlock"
                                                },
                                                {
                                                    "name": "sharing-sweden-tsw/info-box",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "icon": "financial-support",
                                                        "__typename": "SharingSwedenTswInfoBoxBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/heading",
                                                            "attributes": {
                                                                "level": 3,
                                                                "anchor": "",
                                                                "content": "Financial support for 2024",
                                                                "__typename": "CoreHeadingBlockAttributes"
                                                            },
                                                            "__typename": "CoreHeadingBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "Swedish foreign missions can apply for financial support for for costs surrounding the toolkit activation.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        }
                                                    ],
                                                    "__typename": "SharingSwedenTswInfoBoxBlock"
                                                }
                                            ],
                                            "__typename": "SharingSwedenTswInfoBoxGroupBlock"
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/anchor-link-menu",
                                            "attributes": {
                                                "anchor": "",
                                                "title": "Content included",
                                                "__typename": "SharingSwedenTswAnchorLinkMenuBlockAttributes"
                                            },
                                            "__typename": "SharingSwedenTswAnchorLinkMenuBlock",
                                            "anchorLinks": [
                                                {
                                                    "title": "Exhibition",
                                                    "href": "#exhibition"
                                                },
                                                {
                                                    "title": "Events",
                                                    "href": "#events"
                                                },
                                                {
                                                    "title": "Social media content",
                                                    "href": "#social-media-content"
                                                },
                                                {
                                                    "title": "Background",
                                                    "href": "#background"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 2,
                                                        "anchor": "",
                                                        "content": "How to use A Swedish Love Story",
                                                        "__typename": "CoreHeadingBlockAttributes"
                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "sharing-sweden-tsw/preamble",
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                                                        "anchor": "",
                                                        "__typename": "SharingSwedenTswPreambleBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high resolution PDF print files. Printing is done locally.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
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                                                    "__typename": "SharingSwedenTswPreambleBlock"
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                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": false,
                                                "anchorLinkMenuTitle": "",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
                                                {
                                                    "name": "acf/materials-block",
                                                    "attributes": {
                                                        "data": "{\"heading\":\"Exhibition\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"4834\",\"12209\",\"8005\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                        "__typename": "AcfMaterialsBlockAttributes"
                                                    },
                                                    "__typename": "AcfMaterialsBlock",
                                                    "heading": "Exhibition",
                                                    "firstMaterialFullwidth": false,
                                                    "materialList": [
                                                        {
                                                            "id": 4834,
                                                            "downloadTitle": "A Swedish love story overview",
                                                            "title": "Exhibition overview",
                                                            "format": "pdf",
                                                            "image": {
                                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-overview-thumbnail.png",
                                                                "alt": ""
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download overview (PDF 5 MB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2023/10/a_swedish_love_story_overview.pdf"
                                                        },
                                                        {
                                                            "id": 12209,
                                                            "downloadTitle": "Poster text for translation – A Swedish love story",
                                                            "title": "Text for translation: Poster exhibition (part 1)",
                                                            "format": "docx",
                                                            "image": null,
                                                            "download": true,
                                                            "buttonText": "Download text for translation (DOCX 23 KB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2024/02/Poster-exhibition_-A-Swedish-Love-Story_text-for-translation.docx"
                                                        },
                                                        {
                                                            "id": 8005,
                                                            "downloadTitle": "Toolkit: exhibition module",
                                                            "title": "Exhibition module – Architecture for the toolkit exhibitions",
                                                            "format": "",
                                                            "image": {
                                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Exhibition-module-single.png",
                                                                "alt": "A standalone exhibition module"
                                                            },
                                                            "download": false,
                                                            "buttonText": "Toolkit: Exhibition module",
                                                            "hidePopup": null,
                                                            "mediaLink": "https://sharingsweden.se/toolkits/exhibition-module"
                                                        }
                                                    ]
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "The exhibition contains:",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/list",
                                                    "saveContent": "<ul class=\"wp-block-list\"><li><strong>Part 1</strong>: Posters of Swedish films and drama series. Target audience: film industry and the general public. 3 exhibition modules</li><li><strong>Part 2</strong>: Filming in and producing with Sweden. Target audience: film industry. 1 module, large prints: 1400 x 700 mm, brochure for local print.</li><li><strong>Part 3</strong>: Make a monter. Furniture and suggestion on how to make a monter for meetings and promoting filming in Sweden. Target audience film industry.</li></ul>",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "__typename": "CoreListBlockAttributes"
                                                    },
                                                    "__typename": "CoreListBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "Exhibition",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 2,
                                                        "anchor": "",
                                                        "content": "Events",
                                                        "__typename": "CoreHeadingBlockAttributes"
                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 3,
                                                        "anchor": "",
                                                        "content": "Using part 1: Swedish films and drama series",
                                                        "__typename": "CoreHeadingBlockAttributes"
                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Part 1 of the toolkit is relevant all over the world. Presenting Swedish film and drama series in connection to a film screening using the Swedish Film Selection is a great way to make the most out of your local film screening. This can encourage visitors to view more Swedish content.&nbsp;",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "<a href=\"https://sharingsweden.se/promotional-material/the-swedish-film-selection\">Swedish film selection</a>",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Posters showing Swedish films and series such as Pippi, Young Royals, The seventh seal, A triangle of Sadness. ",
                                                        "url": "http://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-film-posters.png",
                                                        "caption": "Part 1. Posters of Swedish films and drama series.",
                                                        "width": "",
                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 712,
                                                                    "width": 1500,
                                                                    "__typename": "MediaDetails"
                                                                },
                                                                "title": "Film posters – A Swedish love story",
                                                                "uri": "/toolkits/a-swedish-love-story/swedish-love-story-film-posters/",
                                                                "altText": "",
                                                                "caption": null,
                                                                "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-film-posters.png",
                                                                "__typename": "MediaItem"
                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                },
                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 3,
                                                        "anchor": "",
                                                        "content": "Using part 2 and 3: Filming in and producing with Sweden, and Make a monter",
                                                        "__typename": "CoreHeadingBlockAttributes"
                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Part 2 and 3 can be used in close collaboration with the Swedish Institute and the Swedish film and TV industry.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "We collaborate with The Swedish Agency for Economic and Regional Growth (<em>Tillväxtverket</em>), National Property Board (<em>Statens Fastighetsverk</em>), Swedish Film Institute, Southern Sweden Film Commission, Film i Väst, Film Stockholm, Film Gotland, Filmpool Nord, Film producers associations, Scen &amp; Film, and more.&nbsp;&nbsp;",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Posters about filming with Sweden including a map of locations in Sweden.",
                                                        "url": "http://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-filming-with-Sweden.png",
                                                        "caption": "Part 2. Filming with Sweden module.",
                                                        "width": "",
                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 855,
                                                                    "width": 1769,
                                                                    "__typename": "MediaDetails"
                                                                },
                                                                "title": "Filming with Sweden posters",
                                                                "uri": "/toolkits/a-swedish-love-story/swedish-love-story-filming-with-sweden/",
                                                                "altText": "Four yellow posters from the exhibition.",
                                                                "caption": null,
                                                                "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-filming-with-Sweden.png",
                                                                "__typename": "MediaItem"
                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                },
                                                {
                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "A Swedish love story brochure with Ronja on the cover. ",
                                                        "url": "http://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-brochure.png",
                                                        "caption": "Part 2. Brochure with contact sheet.",
                                                        "width": "",
                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 863,
                                                                    "width": 1402,
                                                                    "__typename": "MediaDetails"
                                                                },
                                                                "title": "Brochure A Swedish love story",
                                                                "uri": "/toolkits/a-swedish-love-story/swedish-love-story-brochure/",
                                                                "altText": "",
                                                                "caption": null,
                                                                "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-brochure.png",
                                                                "__typename": "MediaItem"
                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                },
                                                {
                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Examples of Swedish furniture, chairs, tables and lamps,  that can be used in a monter.",
                                                        "url": "http://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-make-a-monter.png",
                                                        "caption": "3. Make a monter.",
                                                        "width": "",
                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 976,
                                                                    "width": 1314,
                                                                    "__typename": "MediaDetails"
                                                                },
                                                                "title": "Monter –  A Swedish love story",
                                                                "uri": "/toolkits/a-swedish-love-story/swedish-love-story-make-a-monter/",
                                                                "altText": "",
                                                                "caption": null,
                                                                "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-love-story-make-a-monter.png",
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                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "Events",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
                                                {
                                                    "name": "acf/material-collections-block",
                                                    "attributes": {
                                                        "data": "{\"heading\":\"Social media content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"18269\",\"12262\",\"13336\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
                                                        "__typename": "AcfMaterialCollectionsBlockAttributes"
                                                    },
                                                    "__typename": "AcfMaterialCollectionsBlock",
                                                    "heading": "Social media content",
                                                    "materialCollectionsList": [
                                                        {
                                                            "title": "Fika with actor Edvin Ryding",
                                                            "image": {
                                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/06/Fika-with-Edvin-thumbnail.jpg",
                                                                "alt": "Edvin Ryding at a coffee table.",
                                                                "height": 720,
                                                                "width": 398,
                                                                "title": "Fika with Edvin thumbnail",
                                                                "caption": ""
                                                            },
                                                            "href": "/materials/fika-with-actor-edvin-ryding/"
                                                        },
                                                        {
                                                            "title": "Young Royals Q&A video",
                                                            "image": {
                                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Edvin_Omar_Young-Royals-scaled.jpg",
                                                                "alt": "Selfie of Edvin and Omar from Young Royals.",
                                                                "height": 2560,
                                                                "width": 1920,
                                                                "title": "Edvin_Omar_Young Royals",
                                                                "caption": ""
                                                            },
                                                            "href": "/materials/young-royals-qa-video/"
                                                        },
                                                        {
                                                            "title": "Ronja the Robber’s Daughter’ series",
                                                            "image": {
                                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/O5A2581-Ronja-Rovardotter_Photo-Audrius-Solominas.jpg",
                                                                "alt": "Ronja",
                                                                "height": 1000,
                                                                "width": 1500,
                                                                "title": "Ronja Rövardotter / Ronja the Robber’s Daugther",
                                                                "caption": "Ronja the Robber's Daughter. Kerstin Linden as Ronja in Ronja the Robber's Daughter."
                                                            },
                                                            "href": "/materials/ronja-the-robbers-daughter-series/"
                                                        }
                                                    ]
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "You can use this social media content as a part of the toolkit or on its own.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "Social media content",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 2,
                                                        "anchor": "",
                                                        "content": "Background",
                                                        "__typename": "CoreHeadingBlockAttributes"
                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Since recently, Sweden has an audiovisual incentive to increase the interest from international productions. The support for the production of audiovisual works is handled by The Swedish Agency for Economic and Regional Growth.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Swedish production companies co-produce with other countries and there is a need to increase visibility and create relations for future productions.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "Background",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
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