Photo: Erik Lindvall The pilot exhibition in Valencia. Photo: Brava_Estudio About this toolkit The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible.
Contact person Kajsa Guterstam, kajsa.guterstam@si.se and Karin Kärr, karin.karr@si.se
Translations Arabic, Bosnian, Filipino, German, Georgian, Polish, Spanish (CL), Turkish
Target audience Organisations and people interested in doing business, investing or working in and with Sweden, with focus on the fashion industry.
How to use Fashion forever Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit Pioneer the possible .
Swedish design students from the Swedish School of Textiles has developed a collection of tour guide uniforms for the United Nations.
Re-dress: clothes swap event Many people shop for clothes despite overflowing closets. You can use the Re-dress material to arrange a clothes swap. Encourage people to shop less and throw out fewer clothes, educate about the manufacturing process and raw materials, exchange information about sustainable fashion, and help position Sweden as sustainable country.
Press release and seminar suggestions Download press release (DOCX 29.7 KB) Press release Download seminar suggestions (PDF 231.8 KB) Seminar suggestions Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition!
Press photos Download press photo (JPG 605 KB) Press photo by Erik Lindvall Download press photo (JPG 1.6 MB) Press photo "Olika" by Erik Lindvall Download press photo (JPG 619.8 KB) Press photo by the Swedish institute Download press photo (JPG 615.9 KB) Press photo by Kappahl Download press photo (JPG 634.9 KB) Press photo by Sellpy Download press photo (JPG 95.9 KB) Press photo by Coloreel The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos.
Videos for screening and social media These videos are about Swedish innovations within the textile and fashion industries. You can screen and share the videos in connection with the exhibition. The longer versions of the videos are between 90 and 120 seconds long and can be shown separately or looped together. The shorter versions for social media are about 30 seconds long.
More social media content
Get inspired The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain.
Photo: ©Brava_Estudio Photo: ©Brava_Estudio Photo: ©Brava_Estudio {
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"post_content": "<!-- wp:sweden-tsw/article-row {\"reverseColumnOrderOnMobile\":true} -->\n<div class=\"wp-block-sweden-tsw-article-row article-row\"><!-- wp:sweden-tsw/left-column -->\n<div class=\"wp-block-sweden-tsw-left-column left-column\"><!-- wp:sharing-sweden-tsw/preamble -->\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\"><!-- wp:paragraph -->\n<p>We offer toolkits to foster Swedish solutions and trade in the area of green transition, as well as in various priority industry sectors, including but not limited to energy, digital technology, transportation, industrials and life science. To promote Sweden as a career and study destination, we offer toolkits to attract highly skilled talent and international students to Sweden.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:sharing-sweden-tsw/preamble -->\n\n<!-- wp:image {\"id\":42887,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/04/industry-in-sweden.jpg\" alt=\"A worker inside a large drum.\" class=\"wp-image-42887\"/><figcaption class=\"wp-element-caption\">Photo: Margareta Bloom Sandebäck/Imagebank.sweden.se</figcaption></figure>\n<!-- /wp:image --></div>\n<!-- /wp:sweden-tsw/left-column -->\n\n<!-- wp:sweden-tsw/right-column -->\n<div class=\"wp-block-sweden-tsw-right-column right-column\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Pioneering the way forward in the green transition</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sweden stands out as a leader in the green transition. Our country is powered almost entirely by fossil-free electricity, while also offering the cheapest energy in the EU. Thanks to an early carbon tax and a unique climate policy framework, Sweden's GDP has increased even as emissions have decreased. Companies like Ericsson, Spotify, and Volvo showcase how Sweden combines industrial excellence with sustainable development.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Freedom and trust foster creativity</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We build trust, not just business. Working closely with Swedish organisations offers a short-cut to sustainability and prosperity – for individuals, businesses and countries alike. With low levels of corruption and strong legal protections, Sweden’s business culture is based on trust and collaboration. Flat hierarchies and independence equal space for creativity.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our innovation climate is defined by openness, collaboration, and a willingness to explore new ideas. Swedes have been behind a wealth of inventions that have changed the world – from the match and the adjustable spanner to Spotify. And the world is brimming with creative solutions – lets unlock them together with others.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":42889,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/04/swedish-research-edited.jpg\" alt=\"Researchers in a lab.\" class=\"wp-image-42889\"/><figcaption class=\"wp-element-caption\">Photo: Margareta Bloom Sandebäck/imagebank.sweden.se</figcaption></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Sweden as a career destination</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of our main assets is human capital, characterised by a well-educated workforce, high levels of digital maturity, and work-life-balance. We invest strategically in education, research, and innovation, ensuring a fertile breeding ground for future entrepreneurs, start-ups and scale-ups. Sweden is one of the world’s leaders when it comes to producing unicorn companies.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Sweden as a study destination</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sweden offers over 1,000 full degree programmes for international students interested in studying in Sweden. Most degree programmes are at the master’s level and appeal to international students interested in high quality education as well as an appealing quality of life.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:sweden-tsw/right-column --></div>\n<!-- /wp:sweden-tsw/article-row -->\n\n<!-- wp:acf/toolkits-listing {\"name\":\"acf/toolkits-listing\",\"data\":{\"heading\":\"Toolkits in trade and talent\",\"_heading\":\"field_6490d10bec484\",\"selected_toolkits\":[\"27023\",\"932\",\"615\",\"778\",\"13257\",\"930\",\"769\",\"775\"],\"_selected_toolkits\":\"field_6490d064765c1\"},\"mode\":\"auto\"} /-->",
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"children": "The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible."
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"children": "Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit <a href=\"https://cms.sharingsweden.se/toolkit/pioneer-the-possible\">Pioneer the possible</a>."
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"children": "The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos. "
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"children": "The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain."
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"children": "The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible."
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