Fashion forever – A more future friendly fashion and textile industry

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Two models wearing circular fashion.
Photo: Erik Lindvall
The fashion forever exhibition.
The pilot exhibition in Valencia. Photo: Brava_Estudio

About this toolkit

The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible.

Target audience

Organisations and people interested in doing business, investing or working in and with Sweden, with focus on the fashion industry.

Contact person

Kajsa Guterstam or Karin Kärr.

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

How to use Fashion forever

Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit Pioneer the possible.

The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.

Exhibition

Overview: Fashion. Forever.

Exhibition overview

Exhibition text for translation (English)

Fashion.

Folder preview (low resolution)

Hang tags for printing at the office

Hang tags template

You can use the hang tags on the clothing that is showcased as a part of the exhibition. If you have added more garments to the exhibition, you can use the template to create your own tags. A high-resolution version with the Fashion forever logotype is available upon request.

Press release and seminar suggestions

Press release

Seminar suggestions

Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition!

Press photos

A person walking in a tank top and shorts into the light from a tunnel.

Press photo by Erik Lindvall

Two smiling models wearing garments from Streamateria.

Press photo "Olika" by Erik Lindvall

A woman in fashionable clothing taking a selfie.

Press photo by the Swedish institute

A happy toddler wearing sunglasses and sustainable clothing.

Press photo by Kappahl

Two models in fashionable reused clothing.

Press photo by Sellpy

Colorful embroidery.

Press photo by Coloreel

The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos.

These videos are about Swedish innovations within the textile and fashion industries. You can screen and share the videos in connection with the exhibition.

The videos explore solutions to existing problems within:

  • colouring of textiles
  • digitalisation of fashion
  • upcycling of waste.

The longer versions of the videos are between 90 and 120 seconds long and can be shown separately or looped together. The shorter versions for social media are about 30 seconds long.

Get inspired

The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain.

Garments hanging on a wooden module.
Photo: ©Brava_Estudio
The exhibition on wooden modules.
Photo: ©Brava_Estudio
The exhibition on wooden modules.
Photo: ©Brava_Estudio
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                    "url": "https://svenskainstitutet-portal.arksysweb.com/login",
                    "title": "Log in and apply"
                },
                "relatedToolkits": [
                    {
                        "title": "Pioneer the possible",
                        "subtitle": "Join Sweden to lead the green transition",
                        "href": "/toolkits/pioneer-the-possible/",
                        "imageProps": {
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Pioneer-Keyvisual_lignin.png",
                            "alt": "",
                            "width": 800,
                            "height": 450
                        }
                    },
                    {
                        "title": "Re:waste",
                        "subtitle": "How Sweden is rethinking resources",
                        "href": "/toolkits/rewaste/",
                        "imageProps": {
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-header-1600-1536x864-1-1024x576.jpg",
                            "alt": "Sustainable living on the planet.",
                            "width": 1024,
                            "height": 576
                        }
                    },
                    {
                        "title": "Swedish Design Movement",
                        "subtitle": "Leading the way",
                        "href": "/toolkits/swedish-design-movement/",
                        "imageProps": {
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/swedish-design-movement-header-1600x900-1-1024x576.jpg",
                            "alt": "Digital exhibition with Swedish design.",
                            "width": 1024,
                            "height": 576
                        }
                    },
                    {
                        "title": "Swedish Music Moments",
                        "subtitle": "Share a musical experience",
                        "href": "/toolkits/swedish-music-moments/",
                        "imageProps": {
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/rodrigo_rivas_ruiz-music_festival-1089_music-moments-1024x590.jpg",
                            "alt": "A big audience at a concert, with purple confetti in the air.",
                            "width": 1024,
                            "height": 590
                        }
                    }
                ]
            },
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Erik Lindvall",
                            "title": "fashion-forever-huvidbild-1600×900-1",
                            "alt": "Two models wearing circular fashion.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-huvidbild-1600x900-1.jpg",
                            "width": 1600,
                            "height": 900
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "The pilot exhibition in Valencia. Photo: Brava_Estudio",
                            "title": "fashion-forever-scaled",
                            "alt": "The fashion forever exhibition.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-scaled-1.jpg",
                            "width": 2560,
                            "height": 1708
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible."
                                }
                            ]
                        },
                        {
                            "type": "info-box-group",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "target-audience",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Target audience"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Organisations and people interested in doing business, investing or working in and with Sweden, with focus on the fashion industry."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "contact",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Contact person"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"mailto:kajsa.guterstam(a)si.se\">Kajsa Guterstam</a> or <a href=\"mailto:karin.karr@si.se\">Karin Kärr</a>."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
                                        }
                                    ]
                                }
                            ]
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                            "title": "Content included",
                            "anchorLinks": [
                                {
                                    "title": "Exhibition",
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                                },
                                {
                                    "title": "Press and event material",
                                    "href": "#press-and-event-material"
                                },
                                {
                                    "title": "Videos for screening and social media",
                                    "href": "#videos-for-screening-and-social-media"
                                },
                                {
                                    "title": "Get inspired",
                                    "href": "#get-inspired"
                                }
                            ]
                        },
                        {
                            "type": "section",
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                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Fashion forever"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkit/pioneer-the-possible\">Pioneer the possible</a>."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "exhibition",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Exhibition",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 953,
                                            "downloadTitle": "Fashion forever – overview",
                                            "title": "Exhibition overview",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashionforerver_thumbnail.png",
                                                "alt": "Overview: Fashion. Forever."
                                            },
                                            "download": true,
                                            "buttonText": "Download overview (PDF 8 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/FashionForever_Overview.pdf"
                                        },
                                        {
                                            "id": 961,
                                            "downloadTitle": "Fashion forever – exhibition text for translation",
                                            "title": "Exhibition text for translation (English)",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download text for translation (DOCX 60 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Pioneer_Fashion-Forever_Exhibition_translation.docx"
                                        },
                                        {
                                            "id": 963,
                                            "downloadTitle": "Fashion forever – folder preview",
                                            "title": "Folder preview (low resolution)",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever_folder-thumbnail.jpg",
                                                "alt": "Fashion."
                                            },
                                            "download": true,
                                            "buttonText": "Download preview of the folder (PDF 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/SI_Fashion_Forever_Folder_lowres.pdf"
                                        },
                                        {
                                            "id": 10371,
                                            "downloadTitle": "Fashion forever hang tags office print",
                                            "title": "Hang tags for printing at the office",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Hangtags-thumbnail-2.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download hang tags for office print (PDF 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion_Forever_Hang_Tags2_office_print.pdf"
                                        },
                                        {
                                            "id": 9427,
                                            "downloadTitle": "Fashion forever hang tags template",
                                            "title": "Hang tags template",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/hang-tags-thumbnail.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download hang tags template (PDF 1 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion_Forever_Hang_Tags_pdf_template.pdf"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You can use the hang tags on the clothing that is showcased as a part of the exhibition. If you have added more garments to the exhibition, you can use the template to create your own tags. A high-resolution version with the Fashion forever logotype is available upon request."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "press-and-event-material",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Press release and seminar suggestions",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 972,
                                            "downloadTitle": "Fashion forever – press release",
                                            "title": "Press release",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download press release (DOCX 30 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/fasion_forever_pressrelease.docx"
                                        },
                                        {
                                            "id": 970,
                                            "downloadTitle": "Fashion forever – seminar suggestions",
                                            "title": "Seminar suggestions",
                                            "format": "pdf",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download seminar suggestions (PDF 232 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/fashion_forever_seminar-suggestions.pdf"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition!"
                                },
                                {
                                    "type": "materials-block",
                                    "heading": "Press photos",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 974,
                                            "downloadTitle": "Fashion forever – press photo by Erik Lindvall 1",
                                            "title": "Press photo by Erik Lindvall",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Fashion-forever-by-Erik-Lindvall-scaled.jpg",
                                                "alt": "A person walking in a tank top and shorts into the light from a tunnel. "
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 605 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Fashion-forever-by-Erik-Lindvall-scaled.jpg"
                                        },
                                        {
                                            "id": 976,
                                            "downloadTitle": "Fashion forever – press photo by Erik Lindvall 2",
                                            "title": "Press photo \"Olika\" by Erik Lindvall",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Olika-scaled.jpg",
                                                "alt": "Two smiling models wearing garments from Streamateria."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 2 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Olika-scaled.jpg"
                                        },
                                        {
                                            "id": 978,
                                            "downloadTitle": "Fashion forever – press photo by SI",
                                            "title": "Press photo by the Swedish institute",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Swedish-Institute-scaled.jpg",
                                                "alt": "A woman in fashionable clothing taking a selfie."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 620 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Swedish-Institute-scaled.jpg"
                                        },
                                        {
                                            "id": 9423,
                                            "downloadTitle": "Fashion forever Kappahl press photo",
                                            "title": "Press photo by Kappahl",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Fashion-forever_photo-by-Kappahl-scaled.jpg",
                                                "alt": "A happy toddler wearing sunglasses and sustainable clothing."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 616 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Kappahl-scaled.jpg"
                                        },
                                        {
                                            "id": 9419,
                                            "downloadTitle": "Fashion forever Sellpy press photo",
                                            "title": "Press photo by Sellpy",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Fashion-forever_photo-by-Sellpy-scaled.jpg",
                                                "alt": "Two models in fashionable reused clothing."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo  (JPG 635 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Sellpy-scaled.jpg"
                                        },
                                        {
                                            "id": 9421,
                                            "downloadTitle": "Fashion forever Coloreel press photo",
                                            "title": "Press photo by Coloreel",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Fashion-forever_photo-by-Coloreel.jpg",
                                                "alt": "Colorful embroidery."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 96 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Coloreel.jpg"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "videos-for-screening-and-social-media",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Videos for screening and social media",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Colouring of textiles",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/colouring-of-textiles.jpg",
                                                "alt": "Textile paint on white fabric.",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "colouring of textiles"
                                            },
                                            "href": "/materials/colouring-of-textiles/"
                                        },
                                        {
                                            "title": "Digitalisation of fashion",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Fashion-forever-digitalisation-of-fashion.jpg",
                                                "alt": "A digital model in various outfits.",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "Fashion forever digitalisation of fashion"
                                            },
                                            "href": "/materials/digitalisation-of-fashion/"
                                        },
                                        {
                                            "title": "Upcycling waste to fashion",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/upcycling-fashion.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "upcycling fashion"
                                            },
                                            "href": "/materials/upcycling-waste-to-fashion/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "These videos are about Swedish innovations within the textile and fashion industries. You can screen and share the videos in connection with the exhibition."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The videos explore solutions to existing problems within:"
                                },
                                {
                                    "type": "list",
                                    "anchorId": "",
                                    "html": "<ul><li>colouring of textiles</li><li>digitalisation of fashion</li><li>upcycling of waste.</li></ul>"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The longer versions of the videos are between 90 and 120 seconds long and can be shown separately or looped together. The shorter versions for social media are about 30 seconds long."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "get-inspired",
                            "children": []
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Get inspired"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain."
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: ©Brava_Estudio",
                            "title": "fashion-forever-©brava_estudio",
                            "alt": "Garments hanging on a wooden module.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio.jpg",
                            "width": 2560,
                            "height": 1708
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: ©Brava_Estudio",
                            "title": "fashion-forever-©brava_estudio-003",
                            "alt": "The exhibition on wooden modules.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio-003.jpg",
                            "width": 2560,
                            "height": 1708
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: ©Brava_Estudio",
                            "title": "fashion-forever-©brava_estudio-006",
                            "alt": "The exhibition on wooden modules.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio-006.jpg",
                            "width": 2560,
                            "height": 1708
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
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                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Erik Lindvall",
                            "title": "fashion-forever-huvidbild-1600×900-1",
                            "alt": "Two models wearing circular fashion.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-huvidbild-1600x900-1.jpg",
                            "width": 1600,
                            "height": 900
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "The pilot exhibition in Valencia. Photo: Brava_Estudio",
                            "title": "fashion-forever-scaled",
                            "alt": "The fashion forever exhibition.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-scaled-1.jpg",
                            "width": 2560,
                            "height": 1708
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                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible."
                                }
                            ]
                        },
                        {
                            "type": "info-box-group",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "target-audience",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Target audience"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Organisations and people interested in doing business, investing or working in and with Sweden, with focus on the fashion industry."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "contact",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Contact person"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"mailto:kajsa.guterstam(a)si.se\">Kajsa Guterstam</a> or <a href=\"mailto:karin.karr@si.se\">Karin Kärr</a>."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "anchor-link-menu",
                            "anchorId": "",
                            "title": "Content included",
                            "anchorLinks": [
                                {
                                    "title": "Exhibition",
                                    "href": "#exhibition"
                                },
                                {
                                    "title": "Press and event material",
                                    "href": "#press-and-event-material"
                                },
                                {
                                    "title": "Videos for screening and social media",
                                    "href": "#videos-for-screening-and-social-media"
                                },
                                {
                                    "title": "Get inspired",
                                    "href": "#get-inspired"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Fashion forever"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkit/pioneer-the-possible\">Pioneer the possible</a>."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "exhibition",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Exhibition",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 953,
                                            "downloadTitle": "Fashion forever – overview",
                                            "title": "Exhibition overview",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashionforerver_thumbnail.png",
                                                "alt": "Overview: Fashion. Forever."
                                            },
                                            "download": true,
                                            "buttonText": "Download overview (PDF 8 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/FashionForever_Overview.pdf"
                                        },
                                        {
                                            "id": 961,
                                            "downloadTitle": "Fashion forever – exhibition text for translation",
                                            "title": "Exhibition text for translation (English)",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download text for translation (DOCX 60 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Pioneer_Fashion-Forever_Exhibition_translation.docx"
                                        },
                                        {
                                            "id": 963,
                                            "downloadTitle": "Fashion forever – folder preview",
                                            "title": "Folder preview (low resolution)",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever_folder-thumbnail.jpg",
                                                "alt": "Fashion."
                                            },
                                            "download": true,
                                            "buttonText": "Download preview of the folder (PDF 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/SI_Fashion_Forever_Folder_lowres.pdf"
                                        },
                                        {
                                            "id": 10371,
                                            "downloadTitle": "Fashion forever hang tags office print",
                                            "title": "Hang tags for printing at the office",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Hangtags-thumbnail-2.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download hang tags for office print (PDF 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion_Forever_Hang_Tags2_office_print.pdf"
                                        },
                                        {
                                            "id": 9427,
                                            "downloadTitle": "Fashion forever hang tags template",
                                            "title": "Hang tags template",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/hang-tags-thumbnail.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download hang tags template (PDF 1 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion_Forever_Hang_Tags_pdf_template.pdf"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You can use the hang tags on the clothing that is showcased as a part of the exhibition. If you have added more garments to the exhibition, you can use the template to create your own tags. A high-resolution version with the Fashion forever logotype is available upon request."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "press-and-event-material",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Press release and seminar suggestions",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 972,
                                            "downloadTitle": "Fashion forever – press release",
                                            "title": "Press release",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download press release (DOCX 30 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/fasion_forever_pressrelease.docx"
                                        },
                                        {
                                            "id": 970,
                                            "downloadTitle": "Fashion forever – seminar suggestions",
                                            "title": "Seminar suggestions",
                                            "format": "pdf",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download seminar suggestions (PDF 232 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/fashion_forever_seminar-suggestions.pdf"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition!"
                                },
                                {
                                    "type": "materials-block",
                                    "heading": "Press photos",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 974,
                                            "downloadTitle": "Fashion forever – press photo by Erik Lindvall 1",
                                            "title": "Press photo by Erik Lindvall",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Fashion-forever-by-Erik-Lindvall-scaled.jpg",
                                                "alt": "A person walking in a tank top and shorts into the light from a tunnel. "
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 605 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Fashion-forever-by-Erik-Lindvall-scaled.jpg"
                                        },
                                        {
                                            "id": 976,
                                            "downloadTitle": "Fashion forever – press photo by Erik Lindvall 2",
                                            "title": "Press photo \"Olika\" by Erik Lindvall",
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                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Olika-scaled.jpg",
                                                "alt": "Two smiling models wearing garments from Streamateria."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 2 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Olika-scaled.jpg"
                                        },
                                        {
                                            "id": 978,
                                            "downloadTitle": "Fashion forever – press photo by SI",
                                            "title": "Press photo by the Swedish institute",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Swedish-Institute-scaled.jpg",
                                                "alt": "A woman in fashionable clothing taking a selfie."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 620 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Swedish-Institute-scaled.jpg"
                                        },
                                        {
                                            "id": 9423,
                                            "downloadTitle": "Fashion forever Kappahl press photo",
                                            "title": "Press photo by Kappahl",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Fashion-forever_photo-by-Kappahl-scaled.jpg",
                                                "alt": "A happy toddler wearing sunglasses and sustainable clothing."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 616 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Kappahl-scaled.jpg"
                                        },
                                        {
                                            "id": 9419,
                                            "downloadTitle": "Fashion forever Sellpy press photo",
                                            "title": "Press photo by Sellpy",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Fashion-forever_photo-by-Sellpy-scaled.jpg",
                                                "alt": "Two models in fashionable reused clothing."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo  (JPG 635 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Sellpy-scaled.jpg"
                                        },
                                        {
                                            "id": 9421,
                                            "downloadTitle": "Fashion forever Coloreel press photo",
                                            "title": "Press photo by Coloreel",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Fashion-forever_photo-by-Coloreel.jpg",
                                                "alt": "Colorful embroidery."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 96 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Coloreel.jpg"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "videos-for-screening-and-social-media",
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                                {
                                    "type": "material-collections-block",
                                    "heading": "Videos for screening and social media",
                                    "materialCollectionsList": [
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                                            "title": "Colouring of textiles",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/colouring-of-textiles.jpg",
                                                "alt": "Textile paint on white fabric.",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "colouring of textiles"
                                            },
                                            "href": "/materials/colouring-of-textiles/"
                                        },
                                        {
                                            "title": "Digitalisation of fashion",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Fashion-forever-digitalisation-of-fashion.jpg",
                                                "alt": "A digital model in various outfits.",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "Fashion forever digitalisation of fashion"
                                            },
                                            "href": "/materials/digitalisation-of-fashion/"
                                        },
                                        {
                                            "title": "Upcycling waste to fashion",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/upcycling-fashion.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "upcycling fashion"
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                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "These videos are about Swedish innovations within the textile and fashion industries. You can screen and share the videos in connection with the exhibition."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The videos explore solutions to existing problems within:"
                                },
                                {
                                    "type": "list",
                                    "anchorId": "",
                                    "html": "<ul><li>colouring of textiles</li><li>digitalisation of fashion</li><li>upcycling of waste.</li></ul>"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The longer versions of the videos are between 90 and 120 seconds long and can be shown separately or looped together. The shorter versions for social media are about 30 seconds long."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "get-inspired",
                            "children": []
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Get inspired"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain."
                        },
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                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: ©Brava_Estudio",
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                            "alt": "Garments hanging on a wooden module.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio.jpg",
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                            "caption": "Photo: ©Brava_Estudio",
                            "title": "fashion-forever-©brava_estudio-003",
                            "alt": "The exhibition on wooden modules.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio-003.jpg",
                            "width": 2560,
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                            "caption": "Photo: ©Brava_Estudio",
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                            "alt": "The exhibition on wooden modules.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio-006.jpg",
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                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
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                                                        "content": "The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible.",
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                                                            "name": "core/paragraph",
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                                                                "anchor": "",
                                                                "content": "Organisations and people interested in doing business, investing or working in and with Sweden, with focus on the fashion industry.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
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                                                        "anchor": "",
                                                        "icon": "contact",
                                                        "__typename": "SharingSwedenTswInfoBoxBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/heading",
                                                            "attributes": {
                                                                "level": 3,
                                                                "anchor": "",
                                                                "content": "Contact person",
                                                                "__typename": "CoreHeadingBlockAttributes"
                                                            },
                                                            "__typename": "CoreHeadingBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "<a href=\"mailto:kajsa.guterstam(a)si.se\">Kajsa Guterstam</a> or <a href=\"mailto:karin.karr@si.se\">Karin Kärr</a>.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        }
                                                    ],
                                                    "__typename": "SharingSwedenTswInfoBoxBlock"
                                                },
                                                {
                                                    "name": "sharing-sweden-tsw/info-box",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "icon": "financial-support",
                                                        "__typename": "SharingSwedenTswInfoBoxBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/heading",
                                                            "attributes": {
                                                                "level": 3,
                                                                "anchor": "",
                                                                "content": "Financial support for 2024",
                                                                "__typename": "CoreHeadingBlockAttributes"
                                                            },
                                                            "__typename": "CoreHeadingBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>",
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                                                            },
                                                            "__typename": "CoreParagraphBlock"
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                                                    ],
                                                    "__typename": "SharingSwedenTswInfoBoxBlock"
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                                        },
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                                                "anchor": "",
                                                "title": "Content included",
                                                "__typename": "SharingSwedenTswAnchorLinkMenuBlockAttributes"
                                            },
                                            "__typename": "SharingSwedenTswAnchorLinkMenuBlock",
                                            "anchorLinks": [
                                                {
                                                    "title": "Exhibition",
                                                    "href": "#exhibition"
                                                },
                                                {
                                                    "title": "Press and event material",
                                                    "href": "#press-and-event-material"
                                                },
                                                {
                                                    "title": "Videos for screening and social media",
                                                    "href": "#videos-for-screening-and-social-media"
                                                },
                                                {
                                                    "title": "Get inspired",
                                                    "href": "#get-inspired"
                                                }
                                            ]
                                        },
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                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 2,
                                                        "anchor": "",
                                                        "content": "How to use Fashion forever",
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                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
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                                                    "name": "sharing-sweden-tsw/preamble",
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                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkit/pioneer-the-possible\">Pioneer the possible</a>.",
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                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        }
                                                    ],
                                                    "__typename": "SharingSwedenTswPreambleBlock"
                                                }
                                            ],
                                            "attributes": {
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                                                "anchorLinkMenuTitle": "",
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                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
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                                            "innerBlocks": [
                                                {
                                                    "name": "acf/materials-block",
                                                    "attributes": {
                                                        "data": "{\"heading\":\"Exhibition\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"953\",\"961\",\"963\",\"10371\",\"9427\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                        "__typename": "AcfMaterialsBlockAttributes"
                                                    },
                                                    "__typename": "AcfMaterialsBlock",
                                                    "heading": "Exhibition",
                                                    "firstMaterialFullwidth": false,
                                                    "materialList": [
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                                                            "id": 953,
                                                            "downloadTitle": "Fashion forever – overview",
                                                            "title": "Exhibition overview",
                                                            "format": "pdf",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashionforerver_thumbnail.png",
                                                                "alt": "Overview: Fashion. Forever."
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download overview (PDF 8 MB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2023/07/FashionForever_Overview.pdf"
                                                        },
                                                        {
                                                            "id": 961,
                                                            "downloadTitle": "Fashion forever – exhibition text for translation",
                                                            "title": "Exhibition text for translation (English)",
                                                            "format": "docx",
                                                            "image": null,
                                                            "download": true,
                                                            "buttonText": "Download text for translation (DOCX 60 KB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2023/07/Pioneer_Fashion-Forever_Exhibition_translation.docx"
                                                        },
                                                        {
                                                            "id": 963,
                                                            "downloadTitle": "Fashion forever – folder preview",
                                                            "title": "Folder preview (low resolution)",
                                                            "format": "pdf",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever_folder-thumbnail.jpg",
                                                                "alt": "Fashion."
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download preview of the folder (PDF 3 MB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2023/07/SI_Fashion_Forever_Folder_lowres.pdf"
                                                        },
                                                        {
                                                            "id": 10371,
                                                            "downloadTitle": "Fashion forever hang tags office print",
                                                            "title": "Hang tags for printing at the office",
                                                            "format": "pdf",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Hangtags-thumbnail-2.jpg",
                                                                "alt": ""
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download hang tags for office print (PDF 3 MB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2024/01/Fashion_Forever_Hang_Tags2_office_print.pdf"
                                                        },
                                                        {
                                                            "id": 9427,
                                                            "downloadTitle": "Fashion forever hang tags template",
                                                            "title": "Hang tags template",
                                                            "format": "pdf",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/hang-tags-thumbnail.jpg",
                                                                "alt": ""
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download hang tags template (PDF 1 MB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2024/01/Fashion_Forever_Hang_Tags_pdf_template.pdf"
                                                        }
                                                    ]
                                                },
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                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "You can use the hang tags on the clothing that is showcased as a part of the exhibition. If you have added more garments to the exhibition, you can use the template to create your own tags. A high-resolution version with the Fashion forever logotype is available upon request.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "Exhibition",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        },
                                        {
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                                            "innerBlocks": [
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                                                    "name": "acf/materials-block",
                                                    "attributes": {
                                                        "data": "{\"heading\":\"Press release and seminar suggestions\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"972\",\"970\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                        "__typename": "AcfMaterialsBlockAttributes"
                                                    },
                                                    "__typename": "AcfMaterialsBlock",
                                                    "heading": "Press release and seminar suggestions",
                                                    "firstMaterialFullwidth": false,
                                                    "materialList": [
                                                        {
                                                            "id": 972,
                                                            "downloadTitle": "Fashion forever – press release",
                                                            "title": "Press release",
                                                            "format": "docx",
                                                            "image": null,
                                                            "download": true,
                                                            "buttonText": "Download press release (DOCX 30 KB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2023/07/fasion_forever_pressrelease.docx"
                                                        },
                                                        {
                                                            "id": 970,
                                                            "downloadTitle": "Fashion forever – seminar suggestions",
                                                            "title": "Seminar suggestions",
                                                            "format": "pdf",
                                                            "image": null,
                                                            "download": true,
                                                            "buttonText": "Download seminar suggestions (PDF 232 KB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2023/07/fashion_forever_seminar-suggestions.pdf"
                                                        }
                                                    ]
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition!",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
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                                                    "name": "acf/materials-block",
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                                                        "__typename": "AcfMaterialsBlockAttributes"
                                                    },
                                                    "__typename": "AcfMaterialsBlock",
                                                    "heading": "Press photos",
                                                    "firstMaterialFullwidth": false,
                                                    "materialList": [
                                                        {
                                                            "id": 974,
                                                            "downloadTitle": "Fashion forever – press photo by Erik Lindvall 1",
                                                            "title": "Press photo by Erik Lindvall",
                                                            "format": "jpg",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Fashion-forever-by-Erik-Lindvall-scaled.jpg",
                                                                "alt": "A person walking in a tank top and shorts into the light from a tunnel. "
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download press photo (JPG 605 KB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2023/07/Fashion-forever-by-Erik-Lindvall-scaled.jpg"
                                                        },
                                                        {
                                                            "id": 976,
                                                            "downloadTitle": "Fashion forever – press photo by Erik Lindvall 2",
                                                            "title": "Press photo \"Olika\" by Erik Lindvall",
                                                            "format": "jpg",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Olika-scaled.jpg",
                                                                "alt": "Two smiling models wearing garments from Streamateria."
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download press photo (JPG 2 MB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2023/07/Olika-scaled.jpg"
                                                        },
                                                        {
                                                            "id": 978,
                                                            "downloadTitle": "Fashion forever – press photo by SI",
                                                            "title": "Press photo by the Swedish institute",
                                                            "format": "jpg",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Swedish-Institute-scaled.jpg",
                                                                "alt": "A woman in fashionable clothing taking a selfie."
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download press photo (JPG 620 KB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2023/07/Swedish-Institute-scaled.jpg"
                                                        },
                                                        {
                                                            "id": 9423,
                                                            "downloadTitle": "Fashion forever Kappahl press photo",
                                                            "title": "Press photo by Kappahl",
                                                            "format": "jpg",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Fashion-forever_photo-by-Kappahl-scaled.jpg",
                                                                "alt": "A happy toddler wearing sunglasses and sustainable clothing."
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download press photo (JPG 616 KB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Kappahl-scaled.jpg"
                                                        },
                                                        {
                                                            "id": 9419,
                                                            "downloadTitle": "Fashion forever Sellpy press photo",
                                                            "title": "Press photo by Sellpy",
                                                            "format": "jpg",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Fashion-forever_photo-by-Sellpy-scaled.jpg",
                                                                "alt": "Two models in fashionable reused clothing."
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download press photo  (JPG 635 KB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Sellpy-scaled.jpg"
                                                        },
                                                        {
                                                            "id": 9421,
                                                            "downloadTitle": "Fashion forever Coloreel press photo",
                                                            "title": "Press photo by Coloreel",
                                                            "format": "jpg",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/Fashion-forever_photo-by-Coloreel.jpg",
                                                                "alt": "Colorful embroidery."
                                                            },
                                                            "download": true,
                                                            "buttonText": "Download press photo (JPG 96 KB)",
                                                            "hidePopup": null,
                                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Coloreel.jpg"
                                                        }
                                                    ]
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "Press and event material",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
                                                {
                                                    "name": "acf/material-collections-block",
                                                    "attributes": {
                                                        "data": "{\"heading\":\"Videos for screening and social media\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"8520\",\"8524\",\"8522\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
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                                                    },
                                                    "__typename": "AcfMaterialCollectionsBlock",
                                                    "heading": "Videos for screening and social media",
                                                    "materialCollectionsList": [
                                                        {
                                                            "title": "Colouring of textiles",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/colouring-of-textiles.jpg",
                                                                "alt": "Textile paint on white fabric.",
                                                                "height": 720,
                                                                "width": 1280,
                                                                "title": "colouring of textiles"
                                                            },
                                                            "href": "/materials/colouring-of-textiles/"
                                                        },
                                                        {
                                                            "title": "Digitalisation of fashion",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Fashion-forever-digitalisation-of-fashion.jpg",
                                                                "alt": "A digital model in various outfits.",
                                                                "height": 720,
                                                                "width": 1280,
                                                                "title": "Fashion forever digitalisation of fashion"
                                                            },
                                                            "href": "/materials/digitalisation-of-fashion/"
                                                        },
                                                        {
                                                            "title": "Upcycling waste to fashion",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/upcycling-fashion.jpg",
                                                                "alt": "",
                                                                "height": 720,
                                                                "width": 1280,
                                                                "title": "upcycling fashion"
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                                                        }
                                                    ]
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "These videos are about Swedish innovations within the textile and fashion industries. You can screen and share the videos in connection with the exhibition.",
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                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
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                                                        "anchor": "",
                                                        "content": "The videos explore solutions to existing problems within:",
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                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/list",
                                                    "saveContent": "<ul><li>colouring of textiles</li><li>digitalisation of fashion</li><li>upcycling of waste.</li></ul>",
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                                                    "__typename": "CoreListBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "The longer versions of the videos are between 90 and 120 seconds long and can be shown separately or looped together. The shorter versions for social media are about 30 seconds long.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "Videos for screening and social media",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
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                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "Get inspired",
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                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "Get inspired",
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                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/image",
                                            "attributes": {
                                                "alt": "Garments hanging on a wooden module.",
                                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio-1024x683.jpg",
                                                "caption": "Photo: ©Brava_Estudio",
                                                "width": "",
                                                "height": "",
                                                "anchor": "",
                                                "media": {
                                                    "node": {
                                                        "mediaDetails": {
                                                            "height": 1708,
                                                            "width": 2560,
                                                            "__typename": "MediaDetails"
                                                        },
                                                        "title": "fashion-forever-©brava_estudio",
                                                        "uri": "/toolkits/fashion-forever/fashion-forever-brava_estudio/",
                                                        "altText": "",
                                                        "caption": null,
                                                        "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio.jpg",
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                                            "__typename": "CoreImageBlock"
                                        },
                                        {
                                            "name": "core/image",
                                            "attributes": {
                                                "alt": "The exhibition on wooden modules.",
                                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio-003-1024x683.jpg",
                                                "caption": "Photo: ©Brava_Estudio",
                                                "width": "",
                                                "height": "",
                                                "anchor": "",
                                                "media": {
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                                                        "mediaDetails": {
                                                            "height": 1708,
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                                                            "__typename": "MediaDetails"
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                                                        "title": "fashion-forever-©brava_estudio-003",
                                                        "uri": "/toolkits/fashion-forever/fashion-forever-brava_estudio-003/",
                                                        "altText": "",
                                                        "caption": null,
                                                        "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/fashion-forever-©brava_estudio-003.jpg",
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                                            "__typename": "CoreImageBlock"
                                        },
                                        {
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