Photo: Erik Lindvall The pilot exhibition in Valencia. Photo: Brava_Estudio About this toolkit The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible.
Contact person Kajsa Guterstam, kajsa.guterstam@si.se and Karin Kärr, karin.karr@si.se
Translations Arabic, Bosnian, Filipino, German, Georgian, Polish, Spanish (CL), Turkish
Target audience Organisations and people interested in doing business, investing or working in and with Sweden, with focus on the fashion industry.
How to use Fashion forever Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit Pioneer the possible .
Re-dress: clothes swap event Many people shop for clothes despite overflowing closets. You can use the Re-dress material to arrange a clothes swap. Encourage people to shop less and throw out fewer clothes, educate about the manufacturing process and raw materials, exchange information about sustainable fashion, and help position Sweden as sustainable country.
Press release and seminar suggestions Download press release (DOCX 30 KB) Press release Download seminar suggestions (PDF 232 KB) Seminar suggestions Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition!
Press photos Download press photo (JPG 605 KB) Press photo by Erik Lindvall Download press photo (JPG 2 MB) Press photo "Olika" by Erik Lindvall Download press photo (JPG 620 KB) Press photo by the Swedish institute Download press photo (JPG 616 KB) Press photo by Kappahl Download press photo (JPG 635 KB) Press photo by Sellpy Download press photo (JPG 96 KB) Press photo by Coloreel The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos.
Videos for screening and social media These videos are about Swedish innovations within the textile and fashion industries. You can screen and share the videos in connection with the exhibition.
The videos explore solutions to existing problems within:
colouring of textiles digitalisation of fashion upcycling of waste. The longer versions of the videos are between 90 and 120 seconds long and can be shown separately or looped together. The shorter versions for social media are about 30 seconds long.
Get inspired The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain.
Photo: ©Brava_Estudio Photo: ©Brava_Estudio Photo: ©Brava_Estudio {
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"children": "The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain."
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"content": "The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible.",
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"content": "Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit <a href=\"https://cms.sharingsweden.se/toolkit/pioneer-the-possible\">Pioneer the possible</a>.",
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