Fashion forever – A more future friendly fashion and textile industry

Apply via the SI portal
Two models wearing circular fashion.
Photo: Erik Lindvall
The exhibition and dresses showcased in a room with marble floors.
The pilot exhibition in Valencia. Photo: Brava_Estudio

About this toolkit

The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible.

Contact person

Kajsa Guterstam, kajsa.guterstam@si.se and Karin Kärr, karin.karr@si.se

Translations

Arabic, Bosnian, Filipino, German, Georgian, Polish, Spanish (CL), Turkish

Target audience

Organisations and people interested in doing business, investing or working in and with Sweden, with focus on the fashion industry.

Using the toolkit as a Chamber of Commerce

We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.

Financial support for Chambers of Commerce

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

How to use Fashion forever

Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit Pioneer the possible.

Re-dress: clothes swap event

Many people shop for clothes despite overflowing closets. You can use the Re-dress material to arrange a clothes swap. Encourage people to shop less and throw out fewer clothes, educate about the manufacturing process and raw materials, exchange information about sustainable fashion, and help position Sweden as sustainable country.

Press release and seminar suggestions

Press release

Seminar suggestions

Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition!

Press photos

A person walking in a tank top and shorts into the light from a tunnel.

Press photo by Erik Lindvall

Two smiling models wearing garments from Streamateria.

Press photo "Olika" by Erik Lindvall

A woman in fashionable clothing taking a selfie.

Press photo by the Swedish institute

A happy toddler wearing sunglasses and sustainable clothing.

Press photo by Kappahl

Two models in fashionable reused clothing.

Press photo by Sellpy

Colorful embroidery.

Press photo by Coloreel

The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos.

These videos are about Swedish innovations within the textile and fashion industries. You can screen and share the videos in connection with the exhibition.

The videos explore solutions to existing problems within:

  • colouring of textiles
  • digitalisation of fashion
  • upcycling of waste.

The longer versions of the videos are between 90 and 120 seconds long and can be shown separately or looped together. The shorter versions for social media are about 30 seconds long.

Get inspired

The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain.

Garments hanging on a wooden exhibition module.
Photo: ©Brava_Estudio
Several exhibition posters showcasing Swedish fashion.
Photo: ©Brava_Estudio
Posters saying 'Longer lives for existing garments' and 'Digitalisation to delight people and the planet'.
Photo: ©Brava_Estudio
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                    {
                        "title": "Swedish Music Moments",
                        "subtitle": "Share a musical experience",
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                                    "children": "The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible."
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                                            "children": "Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit <a href=\"https://cms.sharingsweden.se/toolkit/pioneer-the-possible\">Pioneer the possible</a>."
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                                    "children": "Many people shop for clothes despite overflowing closets. You can  use the Re-dress material to arrange a clothes swap. Encourage people to shop less and throw out fewer clothes, educate about the manufacturing process and raw materials, exchange information about sustainable fashion, and help position Sweden as sustainable country."
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                                    "children": "Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition!"
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                                    "children": "The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos."
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                                    "children": "These videos are about Swedish innovations within the textile and fashion industries. You can screen and share the videos in connection with the exhibition."
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                                    "children": "The longer versions of the videos are between 90 and 120 seconds long and can be shown separately or looped together. The shorter versions for social media are about 30 seconds long."
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                                    "children": "The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain."
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                                    "children": "The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible."
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                                    "title": "Exhibition and folder",
                                    "href": "#exhibition-and-folder"
                                },
                                {
                                    "title": "Re-dress clothes swap",
                                    "href": "#re-dress-clothes-swap"
                                },
                                {
                                    "title": "Press and event material",
                                    "href": "#press-and-event-material"
                                },
                                {
                                    "title": "Press photos",
                                    "href": "#press-photos"
                                },
                                {
                                    "title": "Videos",
                                    "href": "#videos"
                                },
                                {
                                    "title": "Get inspired",
                                    "href": "#get-inspired"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Fashion forever"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade, investment and talent. You can use communication material from Fashion forever together with the toolkit <a href=\"https://cms.sharingsweden.se/toolkit/pioneer-the-possible\">Pioneer the possible</a>."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "exhibition-and-folder",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Exhibition and folder",
                                    "materialCollectionsList": [
                                        {
                                            "title": "‘Fashion forever’ exhibition",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/12/Fashion-exhibition.png",
                                                "alt": "Fashion. Forever.",
                                                "height": 542,
                                                "width": 267,
                                                "title": "Fashion exhibition",
                                                "caption": ""
                                            },
                                            "href": "/materials/fashion-forever-exhibition/"
                                        },
                                        {
                                            "title": "Fashion forever folder",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/fashion-forever_folder-thumbnail.jpg",
                                                "alt": "Fashion.",
                                                "height": 588,
                                                "width": 454,
                                                "title": "fashion-forever_folder thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/fashion-forever-folder/"
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "re-dress-clothes-swap",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Re-dress: clothes swap event",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Re-dress clothes swap material",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/12/Redress-posters.png",
                                                "alt": "Re-dress clothes swap",
                                                "height": 1030,
                                                "width": 729,
                                                "title": "Redress posters",
                                                "caption": ""
                                            },
                                            "href": "/materials/re-dress-clothes-swap-material/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Many people shop for clothes despite overflowing closets. You can  use the Re-dress material to arrange a clothes swap. Encourage people to shop less and throw out fewer clothes, educate about the manufacturing process and raw materials, exchange information about sustainable fashion, and help position Sweden as sustainable country."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "press-and-event-material",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Press release and seminar suggestions",
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                                            "downloadTitle": "Fashion forever – press release",
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                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download press release (DOCX 30 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/fasion_forever_pressrelease.docx"
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                                        {
                                            "id": 970,
                                            "downloadTitle": "Fashion forever – seminar suggestions",
                                            "title": "Seminar suggestions",
                                            "format": "pdf",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download seminar suggestions (PDF 232 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/fashion_forever_seminar-suggestions.pdf"
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                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition!"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "press-photos",
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                                {
                                    "type": "materials-block",
                                    "heading": "Press photos",
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                                            "id": 974,
                                            "downloadTitle": "Fashion forever – press photo by Erik Lindvall 1",
                                            "title": "Press photo by Erik Lindvall",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Fashion-forever-by-Erik-Lindvall-scaled.jpg",
                                                "alt": "A person walking in a tank top and shorts into the light from a tunnel. "
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 605 KB)",
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                                            "mediaLink": "/app/uploads/2023/07/Fashion-forever-by-Erik-Lindvall-scaled.jpg"
                                        },
                                        {
                                            "id": 976,
                                            "downloadTitle": "Fashion forever – press photo by Erik Lindvall 2",
                                            "title": "Press photo \"Olika\" by Erik Lindvall",
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                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Olika-scaled.jpg",
                                                "alt": "Two smiling models wearing garments from Streamateria."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 2 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Olika-scaled.jpg"
                                        },
                                        {
                                            "id": 978,
                                            "downloadTitle": "Fashion forever – press photo by SI",
                                            "title": "Press photo by the Swedish institute",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Swedish-Institute-scaled.jpg",
                                                "alt": "A woman in fashionable clothing taking a selfie."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 620 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/Swedish-Institute-scaled.jpg"
                                        },
                                        {
                                            "id": 9423,
                                            "downloadTitle": "Fashion forever Kappahl press photo",
                                            "title": "Press photo by Kappahl",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/Fashion-forever_photo-by-Kappahl-scaled.jpg",
                                                "alt": "A happy toddler wearing sunglasses and sustainable clothing."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 616 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Kappahl-scaled.jpg"
                                        },
                                        {
                                            "id": 9419,
                                            "downloadTitle": "Fashion forever Sellpy press photo",
                                            "title": "Press photo by Sellpy",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/Fashion-forever_photo-by-Sellpy-scaled.jpg",
                                                "alt": "Two models in fashionable reused clothing."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo  (JPG 635 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Sellpy-scaled.jpg"
                                        },
                                        {
                                            "id": 9421,
                                            "downloadTitle": "Fashion forever Coloreel press photo",
                                            "title": "Press photo by Coloreel",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/Fashion-forever_photo-by-Coloreel.jpg",
                                                "alt": "Colorful embroidery."
                                            },
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 96 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/01/Fashion-forever_photo-by-Coloreel.jpg"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The press photos are free to use when you communicate the Fashion forever exhibition and connected events. You must always include the name of the photographer or copyright owner when using press photos."
                                }
                            ]
                        },
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                                    "heading": "Videos for screening and social media",
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                                            "title": "Colouring of textiles",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/12/colouring-of-textiles.jpg",
                                                "alt": "Textile paint on white fabric.",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "colouring of textiles",
                                                "caption": ""
                                            },
                                            "href": "/materials/colouring-of-textiles/"
                                        },
                                        {
                                            "title": "Digitalisation of fashion",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Fashion-forever-digitalisation-of-fashion.jpg",
                                                "alt": "A digital model in various outfits.",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "Fashion forever digitalisation of fashion",
                                                "caption": ""
                                            },
                                            "href": "/materials/digitalisation-of-fashion/"
                                        },
                                        {
                                            "title": "Upcycling waste to fashion",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/12/upcycling-fashion.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "upcycling fashion",
                                                "caption": ""
                                            },
                                            "href": "/materials/upcycling-waste-to-fashion/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
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                                    "children": "These videos are about Swedish innovations within the textile and fashion industries. You can screen and share the videos in connection with the exhibition."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The videos explore solutions to existing problems within:"
                                },
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                                    "type": "list",
                                    "anchorId": "",
                                    "html": "<ul class=\"wp-block-list\"><li>colouring of textiles</li><li>digitalisation of fashion</li><li>upcycling of waste.</li></ul>"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The longer versions of the videos are between 90 and 120 seconds long and can be shown separately or looped together. The shorter versions for social media are about 30 seconds long."
                                }
                            ]
                        },
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                            "anchorId": "get-inspired",
                            "children": [
                                {
                                    "type": "heading",
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                                    "h2": true,
                                    "children": "Get inspired"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain."
                                },
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                                    "anchorId": "",
                                    "caption": "Photo: ©Brava_Estudio",
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                                    "alt": "Garments hanging on a wooden exhibition module.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/07/fashion-forever-©brava_estudio.jpg",
                                    "width": 2560,
                                    "height": 1708
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                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: ©Brava_Estudio",
                                    "title": "fashion-forever-©brava_estudio-003",
                                    "alt": "Several exhibition posters showcasing Swedish fashion.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/07/fashion-forever-©brava_estudio-003.jpg",
                                    "width": 2560,
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                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: ©Brava_Estudio",
                                    "title": "fashion-forever-©brava_estudio-006",
                                    "alt": "Posters saying 'Longer lives for existing garments' and 'Digitalisation to delight people and the planet'.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/07/fashion-forever-©brava_estudio-006.jpg",
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                                                "alt": "Two models wearing circular fashion.",
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                                                "content": "About this toolkit",
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                                                        "content": "The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. It includes the latest tendencies in the industry, such us new channels, tools and business models. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible.",
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                                                                "content": "Kajsa Guterstam, kajsa.guterstam@si.se and Karin Kärr, karin.karr@si.se",
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                                                                "content": "Arabic, Bosnian, Filipino, German, Georgian, Polish, Spanish (CL), Turkish",
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                                                                "content": "Target audience",
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                                                                "content": "Organisations and people interested in doing business, investing or working in and with Sweden, with focus on the fashion industry.",
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                                                                "content": "We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.",
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                                                                "content": "<a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a>",
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                                                        "content": "The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain.",
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