About this toolkit Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!
Contact person Karin Kärr and Sylvia Augustinsson .
Target audience International audiences who are interested in doing business, investing, or working in and with Sweden.
How to use Pioneer the possible This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz.
A Pioneer the possible activity must focus on all of the below topics:
Sustainability/ the green transition Co-creation Innovation Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts.
The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.
Get started Download the handbook (PDF 24 MB) The Pioneer’s handbook Download guidelines for key visuals (PDF 3 MB) Guidelines for key visuals Download target group personas (PDF 2 MB) Target group personas for Pioneer the possible Download event manual (PDF 556 KB) Manual for planning events Download case bank (XLSX 70 KB) Case bank (updated in February 2024)
Exhibition: Sweden's climate strategy Download exhibition overview (PDF 25 MB) Climate strategy exhibition overview Download text for translation (ZIP 193 KB) Exhibition text for translation (English) Download exhibition folder (PDF 1 MB) Exhibition folder Download roll-ups for the exhibition (PDF 54 MB) Roll-up banners (introduction text only) This exhibition is focused on Sweden’s climate strategy and showcases examples of innovative companies driving the change.
Translations of the exhibition: Arabic, German (AT), Cypriot Greek, French, Latvian, Italian, Spanish (CO), Thai, Turkish, Vietnamese.
Translations of the roll-up banners: German (DE), French.
Exhibition: Accelerating the green transition Download exhibition overview (PDF 6 MB) Exhibition overview: Accelerating the green transition Download text for translation (DOCX 53 KB) Exhibition text for translation (English) Download illustration text (DOCX 23 KB) Illustration texts for translation for Swedish Waste management’s pictogram (optional) This exhibition is focused on Swedish innovations and companies leading the green transition withing the transport sector, energy sector, construction, and industrial sectors.
Translations: Chinese, Latvian, Portuguese.
Thank you – campaign material Download campaign guidelines (PDF 5 MB) Communication guidelines for the Thank you-campaign Download template for Thank you-text (XLSX 20 KB) Template for collecting local cases for a Thank you-text Download example of Thank you-module (PDF 3 MB) Example of additional Thank you-exhibition module If you wish to create a PR or social media campaign highlighting successful bilateral relations we have developed tools for a concept that we call ‘Thank you‘.
Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material.
Videos for screening and social media Videos available for Pioneer the possible activities, social media and marketing. Always use the hashtag #Pioneerthepossible when you are publishing the videos in social media.
Get inspired Pioneer the possible in Istanbul Photo: The Consulate General of Sweden in Istanbul The Consulate General of Sweden in Istanbul participated in the IEFT fairs. The IEFT fairs is one of the top two Study Abroad fairs in Türkiye. The consulate participates every year with a Study in Sweden stand to promote higher education programs in Sweden. At the 2023 IEFT fairs they decided to use the Pioneer the possible exhibition to create extra attention for Sweden as a sustainability leader.
Photo: The Consulate General of Sweden in Istanbul They placed the exhibition next to the fair area since they wanted students to read the exhibition and get impressed with Sweden’s sustainability approach so that it can have a positive impact when the students are choosing a destination for studies abroad.
It received a lot of attention from the visitors and presented an image of Sweden not only as a study destionation but also as an attractive country for future work and business opportunities.
Photo: The Consulate General of Sweden in Istanbul
Background and related material Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as
Business Sweden Vinnova (Sweden’s innovation agency) Tillväxtverket (The Swedish Agency for Economic and Regional Growth) Svenskt Näringsliv (the Confederation of Swedish Enterprise) the Ministry for Foreign Affairs Swedish regions and many more. Swedish trade and aid organisations Sweden Tech Ecosystem The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments.
Sweden Tech Ecosystem
Swecare Health by Sweden An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within six thematic areas.
Health by Sweden
Smart City Sweden casebank Browse among Swedish companies that provide solutions for smart and sustainable cities.
Swedish companies – Smart City Sweden
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"children": "Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!"
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"children": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz."
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"children": "Translations of the exhibition: Arabic, German (AT), Cypriot Greek, French, Latvian, Italian, Spanish (CO), Thai, Turkish, Vietnamese."
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"children": "Videos available for Pioneer the possible activities, social media and marketing. Always use the hashtag #Pioneerthepossible when you are publishing the videos in social media."
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"children": "Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as"
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"children": "The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments."
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"children": "<a href=\"https://techecosystem.startupsweden.com/\">Sweden Tech Ecosystem</a>"
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"children": "An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within six thematic areas."
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"children": "<a href=\"https://www.healthbysweden.com/\">Health by Sweden</a>"
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"children": "Browse among Swedish companies that provide solutions for smart and sustainable cities."
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"children": "<a href=\"https://smartcitysweden.com/companies/\">Swedish companies – Smart City Sweden</a>"
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"children": "Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!"
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"children": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz."
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"children": "Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts."
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"children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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"children": "This exhibition is focused on Sweden’s climate strategy and showcases examples of innovative companies driving the change."
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"children": "Translations of the exhibition: Arabic, German (AT), Cypriot Greek, French, Latvian, Italian, Spanish (CO), Thai, Turkish, Vietnamese."
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"children": "Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material."
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"children": "The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments."
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"children": "<a href=\"https://techecosystem.startupsweden.com/\">Sweden Tech Ecosystem</a>"
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"children": "Browse among Swedish companies that provide solutions for smart and sustainable cities."
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