Pioneer the possible – Join Sweden to lead the green transition

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Microscopic closeup of lignin batteries.

About this toolkit

Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!

Contact person

Karin Kärr, karin.karr@si.se

Sylvia Augustinsson, sylvia.augustinsson@si.se

Target audience

International audiences who are interested in doing business, investing, or working in and with Sweden.

Using the toolkit as a Chamber of Commerce

We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.

Financial support for Chambers of Commerce

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support for foreign missions

How to use Pioneer the possible

This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz.

A Pioneer the possible activity must focus on all of the below topics:

  • Sustainability/ the green transition
  • Co-creation
  • Innovation

Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts.

The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.

The first exhibition is focused on Sweden’s climate strategy. It showcases examples of innovative companies driving the change when it comes to transport, heavy industry, energy production, bio-economy, circularity, and digitalisation.

The second exhibition is focused on Swedish innovations and companies leading the green transition within the transport sector, energy sector, construction, and industrial sectors.

Thank you – campaign material

Communication guidelines for the Thank you-campaign

Template for collecting local cases for a Thank you-text

Module Kenya

Example of additional Thank you-exhibition module

If you wish to create a PR or social media campaign highlighting successful bilateral relations we have developed tools for a concept that we call ‘Thank you‘.

Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material.

Videos available for Pioneer the possible activities, social media and marketing. Always use the hashtag #Pioneerthepossible when you are publishing the videos in social media.

Get inspired

Pioneer the possible in Istanbul

A young woman looking at the exhibition.
Photo: The Consulate General of Sweden in Istanbul

The Consulate General of Sweden in Istanbul participated in the IEFT fairs. The IEFT fairs is one of the top two Study Abroad fairs in Türkiye. The consulate participates every year with a Study in Sweden stand to promote higher education programs in Sweden. At the 2023 IEFT fairs they decided to use the Pioneer the possible exhibition to create extra attention for Sweden as a sustainability leader.

The exhibition in a busy student fair.
Photo: The Consulate General of Sweden in Istanbul

They placed the exhibition next to the fair area since they wanted students to read the exhibition and get impressed with Sweden’s sustainability approach so that it can have a positive impact when the students are choosing a destination for studies abroad.

It received a lot of attention from the visitors and presented an image of Sweden not only as a study destionation but also as an attractive country for future work and business opportunities.

A young woman reading the exhibition text in Turkish.
Photo: The Consulate General of Sweden in Istanbul

Background and related material

Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as

  • Business Sweden
  • Vinnova (Sweden’s innovation agency)
  • Tillväxtverket (The Swedish Agency for Economic and Regional Growth)
  • Svenskt Näringsliv (the Confederation of Swedish Enterprise)
  • the Ministry for Foreign Affairs
  • Swedish regions
  • and many more.

Swedish trade and aid organisations

Sweden Tech Ecosystem

The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments.

Sweden Tech Ecosystem

Swecare Health by Sweden

An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within six thematic areas.

Health by Sweden

Smart City Sweden casebank

Browse among Swedish companies that provide solutions for smart and sustainable cities.

Swedish companies – Smart City Sweden

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                        "subtitle": "Unlocking solutions for the future, today",
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                        "title": "SHE Pioneers",
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                    {
                        "title": "Re:waste",
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                            "alt": "Microscopic closeup of lignin batteries.",
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                            "children": "About this toolkit"
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                                    "children": "Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!"
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                                            "children": "Karin Kärr, karin.karr@si.se"
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                                            "children": "Sylvia Augustinsson, sylvia.augustinsson@si.se"
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                                            "h3": true,
                                            "children": "Target audience"
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                                            "children": "International audiences who are interested in doing business, investing, or working in and with Sweden."
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                                            "h3": true,
                                            "children": "Using the toolkit as a Chamber of Commerce"
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                                            "children": "We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a>"
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                                            "children": "Financial support for 2024"
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                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support for foreign missions</a>"
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                                    "href": "#videos"
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                                {
                                    "title": "Get inspired ",
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                                    "h2": true,
                                    "children": "How to use Pioneer the possible"
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                                    "children": [
                                        {
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                                            "anchorId": "",
                                            "children": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz."
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                                            "children": "A Pioneer the possible activity must focus on all of the below topics:"
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                                            "html": "<ul class=\"wp-block-list\"><li>Sustainability/ the green transition</li><li>Co-creation</li><li>Innovation</li></ul>"
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                                            "children": "Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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                                            "title": "The Pioneer’s handbook",
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                                                "title": "Pioneer handbook thumbnail",
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                                            "href": "/materials/the-pioneers-handbook/"
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                                        {
                                            "title": "Guidelines key visuals – Pioneer the possible",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Guidelines-key-visuals.png",
                                                "alt": "",
                                                "height": 1437,
                                                "width": 2550,
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                                                "caption": ""
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                                        {
                                            "title": "Event manual for Pioneer the possible",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-event-manual-thumbnail.png",
                                                "alt": "",
                                                "height": 960,
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                                                "title": "Pioneer event manual",
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                                            "href": "/materials/event-manual-for-pioneer-the-possible/"
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                                        {
                                            "title": "Pioneer the possible workshop",
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                                                "title": "Pioneer workshop ppt thumbnail",
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                                            "href": "/materials/pioneer-the-possible-workshop/"
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                                        {
                                            "title": "Company directory – sustainable business cases",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
                                                "alt": "",
                                                "height": 744,
                                                "width": 743,
                                                "title": "Sweden avatar yellow",
                                                "caption": ""
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                                            "href": "/materials/company-directory-sustainable-business-cases-from-sweden/"
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                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Find images suited to the Pioneer the possible concept on <a href=\"https://imagebank.sweden.se/search?q=ptp\">Imagebank.sweden.se</a>"
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                                            "title": "‘Sweden’s climate strategy’ exhibition",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/11/Climate-exhibition.png",
                                                "alt": "Towards climate neutrality and a better life for all",
                                                "height": 423,
                                                "width": 215,
                                                "title": "Climate exhibition",
                                                "caption": ""
                                            },
                                            "href": "/materials/exhibition-swedens-climate-strategy/"
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                                        {
                                            "title": "‘Accelerating the green transition’ exhibition",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/11/Green-transition.png",
                                                "alt": "Pioneer the possible",
                                                "height": 484,
                                                "width": 243,
                                                "title": "Green transition exhibition",
                                                "caption": ""
                                            },
                                            "href": "/materials/exhibition-accelerating-the-green-transition/"
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                                {
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                                    "children": "The first exhibition is focused on Sweden’s climate strategy. It showcases examples of innovative companies driving the change when it comes to transport, heavy industry, energy production, bio-economy, circularity, and digitalisation."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The second exhibition is focused on Swedish innovations and companies leading the green transition within the transport sector, energy sector, construction, and industrial sectors."
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                            ]
                        },
                        {
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                            "anchorId": "thank-you-campaign",
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                                    "heading": "Thank you – campaign material",
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                                            "downloadTitle": "Pioneer – guidelines thank you campaign",
                                            "title": "Communication guidelines for the Thank you-campaign",
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                                            "id": 1189,
                                            "downloadTitle": "Pioneer – Thank you template",
                                            "title": "Template for collecting local cases for a Thank you-text",
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                                            "download": true,
                                            "buttonText": "Download template for Thank you-text (XLSX 20 KB)",
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                                            "downloadTitle": "Pioneer – example Thank you exhibition module",
                                            "title": "Example of additional Thank you-exhibition module",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-Kenya-thumbnail.png",
                                                "alt": "Module Kenya"
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                                            "buttonText": "Download example of Thank you-module (PDF 3 MB)",
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "If you wish to create a PR or social media campaign highlighting successful bilateral relations we have developed tools for a concept that we call ‘Thank you‘."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material."
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                                            "title": "Pioneer the possible presentation",
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                                                "alt": "",
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                                                "title": "pioneer presentation thumbnail",
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                                        {
                                            "title": "Graphics: Roadmaps for competitive fossil free industries",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Roadmaps-fossil-free-thumbnail.png",
                                                "alt": "Symbols representing different Swedish industries.",
                                                "height": 799,
                                                "width": 1437,
                                                "title": "Roadmaps for fossil free competitivness",
                                                "caption": ""
                                            },
                                            "href": "/materials/roadmaps-for-fossil-free-competitiveness/"
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                                        {
                                            "title": "Financing guide for sustainable partnerships with Sweden",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/pioneer-financing-guide-thumbnail.png",
                                                "alt": "Partner with Sweden to realize sustainable projects",
                                                "height": 486,
                                                "width": 873,
                                                "title": "pioneer financing-guide-thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/financing-guide-for-sustainable-partnerships-with-sweden/"
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                                        {
                                            "title": "Sweden’s Climate Policy Framework",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-climate-policy-presentation-thumbnail.png",
                                                "alt": "Our emissions are your emissions",
                                                "height": 509,
                                                "width": 916,
                                                "title": "Pioneer climate policy presentation thumbnail",
                                                "caption": ""
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                                            "href": "/materials/swedens-climate-policy-framework/"
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                        },
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                                            "title": "The green transition in close-up",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/07/Green-transition-in-close-up-1.1.png",
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                                                "width": 1080,
                                                "title": "Green transition in close up 1.1",
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                                            "href": "/materials/the-green-transition-in-close-up/"
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                                        {
                                            "title": "Ask a Pioneer – Professor Zhongshan Li at Lund University",
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                                        {
                                            "title": "Ask a Pioneer – Emma Itting at Malmö University",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/07/SI_Ask-a-pioneer_Malmo╠e-University_Emma-Itting_1-1_Clean.jpg",
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                                            "href": "/materials/ask-a-pioneer-emma-itting-at-malmo-university/"
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                                        {
                                            "title": "Ask a Pioneer – Tobias Hagstadius at Green Flight Academy",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/07/SI_Ask-a-pioneer_Skelleftea╠e_Flight-Academy_Tobias-Hagstadius_Thumbnail_1-1.jpg",
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                                        {
                                            "title": "Ask a Pioneer – Anitha Muralidhara at Northvolt",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/07/SI_Ask-a-pioneer_Skelleftea╠e_Northvolt_Anitha_Muralidhara_Thumbnail_1-1.jpg",
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                                            "href": "/materials/ask-a-pioneer-anitha-muralidhara-at-northvolt/"
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                                            "title": "Possible or not quiz",
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                                                "title": "Possible or not",
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                                            "title": "Graphics: Roadmaps for competitive fossil free industries",
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                                                "title": "Roadmaps for fossil free competitivness",
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                                            "href": "/materials/roadmaps-for-fossil-free-competitiveness/"
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                                        {
                                            "title": "Swedish innovation quiz",
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                                                "title": "Pioneer innovation quiz English thumbnail",
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                                            "href": "/materials/swedish-innovation-quiz/"
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                                            "title": "Pioneer the possible brand film",
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                                        {
                                            "title": "Sweden’s way to become the first fossil free OECD country 2045",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-Fossil-free-video-thumbnail-23s.jpg",
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                                                "width": 1280,
                                                "title": "Pioneer Fossil free video thumbnail 23s",
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                                        {
                                            "title": "Sweden as a talent destination",
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                                            "href": "/materials/sweden-as-a-talent-destination/"
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                                        {
                                            "title": "The green transition in northern Sweden",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-Green-Transition-long-thumbnail.jpg",
                                                "alt": "Northern Sweden",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "Pioneer Green Transition long thumbnail",
                                                "caption": ""
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                                            "href": "/materials/the-green-transition-in-northern-sweden/"
                                        },
                                        {
                                            "title": "Battery professor – Pioneer the possible version",
                                            "image": {
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                                                "alt": "",
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                                                "width": 600,
                                                "title": "pioneer battery-professor-thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/battery-professor-pioneer-the-possible-version/"
                                        },
                                        {
                                            "title": "The journey to a fossil free Sweden",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/the-journey-to-a-fossil-free-Sweden-thumbnail-59s.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "the journey to a fossil free Sweden thumbnail 59s",
                                                "caption": ""
                                            },
                                            "href": "/materials/the-journey-to-a-fossil-free-sweden/"
                                        },
                                        {
                                            "title": "Join Sweden films",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Join-Sweden-thumbnail.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 1280,
                                                "title": "Join Sweden thumbnail",
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                                            "href": "/materials/join-sweden-films/"
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                                    "anchorId": "",
                                    "children": "Videos available for Pioneer the possible activities, social media and marketing. Always use the hashtag #Pioneerthepossible when you are publishing the videos in social media."
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                        {
                            "type": "section",
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                                    "h2": true,
                                    "children": "Get inspired"
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                                {
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                                    "h3": true,
                                    "children": "Pioneer the possible in Istanbul"
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                                    "caption": "Photo: The Consulate General of Sweden in Istanbul",
                                    "title": "Pioneer-Istanbul",
                                    "alt": "A young woman looking at the exhibition.",
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Consulate General of Sweden in Istanbul participated in the IEFT fairs. The IEFT fairs is one of the top two Study Abroad fairs in Türkiye. The consulate participates every year with a Study in Sweden stand to promote higher education programs in Sweden. At the 2023 IEFT fairs they decided to use the Pioneer the possible exhibition to create extra attention for Sweden as a sustainability leader."
                                },
                                {
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                                    "anchorId": "",
                                    "caption": "Photo: The Consulate General of Sweden in Istanbul",
                                    "title": "Pioneer-Istanbul-3",
                                    "alt": "The exhibition in a busy student fair. ",
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                                    "width": 2048,
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "They placed the exhibition next to the fair area since they wanted students to read the exhibition and get impressed with Sweden’s sustainability approach so that it can have a positive impact when the students are choosing a destination for studies abroad."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "It received a lot of attention from the visitors and presented an image of Sweden not only as a study destionation but also as an attractive country for future work and business opportunities."
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                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: The Consulate General of Sweden in Istanbul",
                                    "title": "Pioneer-Istanbul-2",
                                    "alt": "A young woman reading the exhibition text in Turkish.",
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                                    "h2": true,
                                    "children": "Background and related material"
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                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as"
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                                    "html": "<ul class=\"wp-block-list\"><li>Business Sweden</li><li>Vinnova (Sweden’s innovation agency)</li><li>Tillväxtverket (The Swedish Agency for Economic and Regional Growth)</li><li>Svenskt Näringsliv (the Confederation of Swedish Enterprise)</li><li>the Ministry for Foreign Affairs</li><li>Swedish regions</li><li>and many more.</li></ul>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Swedish trade and aid organisations"
                                },
                                {
                                    "type": "list",
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                                    "html": "<ul class=\"wp-block-list\"><li><a href=\"https://www.kommerskollegium.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The National Board of Trade (<em>Kommerskollegium)</em></a></li><li><a href=\"https://www.business-sweden.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Sweden</a></li><li><a href=\"https://www.ekn.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish Export Credit Agency (EKN)</a></li><li><a href=\"https://www.sida.se/en\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish International Development Cooperation Agency (Sida)</a></li><li><a href=\"https://www.sek.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish Export Credit Corporation (<em>Svensk Exportkredit</em>)</a></li><li><a href=\"https://www.swedfund.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedfund</a></li></ul>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Sweden Tech Ecosystem"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://techecosystem.startupsweden.com/\">Sweden Tech Ecosystem</a>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Swecare Health by Sweden"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within six thematic areas."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://www.healthbysweden.com/\">Health by Sweden</a>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Smart City Sweden casebank"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Browse among Swedish companies that provide solutions for smart and sustainable cities."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://smartcitysweden.com/companies/\">Swedish companies – Smart City Sweden</a>"
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                            "title": "Pioneer the possible",
                            "alt": "Microscopic closeup of lignin batteries.",
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                        {
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                            "h2": true,
                            "children": "About this toolkit"
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                        {
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                            "children": [
                                {
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                                    "anchorId": "",
                                    "children": "Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!"
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                                            "children": "Contact person"
                                        },
                                        {
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                                            "anchorId": "",
                                            "children": "Karin Kärr, karin.karr@si.se"
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Sylvia Augustinsson, sylvia.augustinsson@si.se"
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                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Target audience"
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                                        {
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                                            "children": "International audiences who are interested in doing business, investing, or working in and with Sweden."
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                                    "children": [
                                        {
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                                            "h3": true,
                                            "children": "Using the toolkit as a Chamber of Commerce"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a>"
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                                    "iconType": "financial-support",
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                                            "children": "Financial support for 2024"
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support for foreign missions</a>"
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                                    "title": "Exhibitions",
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                                {
                                    "title": "Thank you-campaign",
                                    "href": "#thank-you-campaign"
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                                {
                                    "title": "Presentations",
                                    "href": "#presentations"
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                                {
                                    "title": "Social media content",
                                    "href": "#social-media-content"
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                                {
                                    "title": "Videos",
                                    "href": "#videos"
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                                {
                                    "title": "Get inspired ",
                                    "href": "#get-inspired-"
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                                    "title": "Background and related material",
                                    "href": "#background-and-related-material"
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                            "children": [
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                                    "h2": true,
                                    "children": "How to use Pioneer the possible"
                                },
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                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz."
                                        },
                                        {
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                                            "children": "A Pioneer the possible activity must focus on all of the below topics:"
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                                            "html": "<ul class=\"wp-block-list\"><li>Sustainability/ the green transition</li><li>Co-creation</li><li>Innovation</li></ul>"
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                                            "children": "Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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                                        {
                                            "title": "The Pioneer’s handbook",
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                                                "title": "Pioneer handbook thumbnail",
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                                        {
                                            "title": "Guidelines key visuals – Pioneer the possible",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Guidelines-key-visuals.png",
                                                "alt": "",
                                                "height": 1437,
                                                "width": 2550,
                                                "title": "Guidelines key visuals",
                                                "caption": ""
                                            },
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                                        {
                                            "title": "Event manual for Pioneer the possible",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-event-manual-thumbnail.png",
                                                "alt": "",
                                                "height": 960,
                                                "width": 677,
                                                "title": "Pioneer event manual",
                                                "caption": ""
                                            },
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                                        {
                                            "title": "Pioneer the possible workshop",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-workshop-ppt-thumbnail.png",
                                                "alt": "",
                                                "height": 692,
                                                "width": 1197,
                                                "title": "Pioneer workshop ppt thumbnail",
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                                            },
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                                        {
                                            "title": "Company directory – sustainable business cases",
                                            "image": {
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                                                "alt": "",
                                                "height": 744,
                                                "width": 743,
                                                "title": "Sweden avatar yellow",
                                                "caption": ""
                                            },
                                            "href": "/materials/company-directory-sustainable-business-cases-from-sweden/"
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Find images suited to the Pioneer the possible concept on <a href=\"https://imagebank.sweden.se/search?q=ptp\">Imagebank.sweden.se</a>"
                                }
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                                            "title": "‘Sweden’s climate strategy’ exhibition",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/11/Climate-exhibition.png",
                                                "alt": "Towards climate neutrality and a better life for all",
                                                "height": 423,
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                                                "title": "Climate exhibition",
                                                "caption": ""
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                                            "href": "/materials/exhibition-swedens-climate-strategy/"
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                                        {
                                            "title": "‘Accelerating the green transition’ exhibition",
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                                                "alt": "Pioneer the possible",
                                                "height": 484,
                                                "width": 243,
                                                "title": "Green transition exhibition",
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                                            "href": "/materials/exhibition-accelerating-the-green-transition/"
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                                    "children": "The first exhibition is focused on Sweden’s climate strategy. It showcases examples of innovative companies driving the change when it comes to transport, heavy industry, energy production, bio-economy, circularity, and digitalisation."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The second exhibition is focused on Swedish innovations and companies leading the green transition within the transport sector, energy sector, construction, and industrial sectors."
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                                            "downloadTitle": "Pioneer – guidelines thank you campaign",
                                            "title": "Communication guidelines for the Thank you-campaign",
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                                            "downloadTitle": "Pioneer – Thank you template",
                                            "title": "Template for collecting local cases for a Thank you-text",
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                                            "title": "Example of additional Thank you-exhibition module",
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                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "If you wish to create a PR or social media campaign highlighting successful bilateral relations we have developed tools for a concept that we call ‘Thank you‘."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material."
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                                            "title": "Pioneer the possible presentation",
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                                        {
                                            "title": "Graphics: Roadmaps for competitive fossil free industries",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Roadmaps-fossil-free-thumbnail.png",
                                                "alt": "Symbols representing different Swedish industries.",
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                                                "width": 1437,
                                                "title": "Roadmaps for fossil free competitivness",
                                                "caption": ""
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                                            "href": "/materials/roadmaps-for-fossil-free-competitiveness/"
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                                            "title": "Financing guide for sustainable partnerships with Sweden",
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                                                "alt": "Partner with Sweden to realize sustainable projects",
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                                            },
                                            "href": "/materials/financing-guide-for-sustainable-partnerships-with-sweden/"
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                                            "title": "Sweden’s Climate Policy Framework",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-climate-policy-presentation-thumbnail.png",
                                                "alt": "Our emissions are your emissions",
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                                            "title": "The green transition in close-up",
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                                                "alt": "A small bottle with green-blue crystals.",
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                                        {
                                            "title": "Ask a Pioneer – Professor Zhongshan Li at Lund University",
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                                    "children": "Videos available for Pioneer the possible activities, social media and marketing. Always use the hashtag #Pioneerthepossible when you are publishing the videos in social media."
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                                    "children": "Pioneer the possible in Istanbul"
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                                    "children": "The Consulate General of Sweden in Istanbul participated in the IEFT fairs. The IEFT fairs is one of the top two Study Abroad fairs in Türkiye. The consulate participates every year with a Study in Sweden stand to promote higher education programs in Sweden. At the 2023 IEFT fairs they decided to use the Pioneer the possible exhibition to create extra attention for Sweden as a sustainability leader."
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                                    "children": "They placed the exhibition next to the fair area since they wanted students to read the exhibition and get impressed with Sweden’s sustainability approach so that it can have a positive impact when the students are choosing a destination for studies abroad."
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                                    "children": "It received a lot of attention from the visitors and presented an image of Sweden not only as a study destionation but also as an attractive country for future work and business opportunities."
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                                    "children": "Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as"
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                                    "html": "<ul class=\"wp-block-list\"><li>Business Sweden</li><li>Vinnova (Sweden’s innovation agency)</li><li>Tillväxtverket (The Swedish Agency for Economic and Regional Growth)</li><li>Svenskt Näringsliv (the Confederation of Swedish Enterprise)</li><li>the Ministry for Foreign Affairs</li><li>Swedish regions</li><li>and many more.</li></ul>"
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                                    "children": "Swedish trade and aid organisations"
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                                    "html": "<ul class=\"wp-block-list\"><li><a href=\"https://www.kommerskollegium.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The National Board of Trade (<em>Kommerskollegium)</em></a></li><li><a href=\"https://www.business-sweden.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Sweden</a></li><li><a href=\"https://www.ekn.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish Export Credit Agency (EKN)</a></li><li><a href=\"https://www.sida.se/en\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish International Development Cooperation Agency (Sida)</a></li><li><a href=\"https://www.sek.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish Export Credit Corporation (<em>Svensk Exportkredit</em>)</a></li><li><a href=\"https://www.swedfund.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedfund</a></li></ul>"
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                                    "children": "Sweden Tech Ecosystem"
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                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments."
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                                {
                                    "type": "paragraph",
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                                    "children": "<a href=\"https://techecosystem.startupsweden.com/\">Sweden Tech Ecosystem</a>"
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                                    "h3": true,
                                    "children": "Swecare Health by Sweden"
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within six thematic areas."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://www.healthbysweden.com/\">Health by Sweden</a>"
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                                    "h3": true,
                                    "children": "Smart City Sweden casebank"
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                                    "anchorId": "",
                                    "children": "Browse among Swedish companies that provide solutions for smart and sustainable cities."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://smartcitysweden.com/companies/\">Swedish companies – Smart City Sweden</a>"
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                                                        "content": "Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!",
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                                                                "content": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz.",
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                                                                "content": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.",
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