Pioneer the possible – Join Sweden to lead the green transition

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Pioneer the possible

About this toolkit

Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!

Target audience

International audiences who are interested in doing business, investing, or working in and with Sweden.

Contact person

Karin Kärr and Sylvia Augustinsson.

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

How to use Pioneer the possible

This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz.

A Pioneer the possible activity must focus on all of the below topics:

  • Sustainability/ the green transition
  • Co-creation
  • Innovation

Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts.

The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.

Get started

The Pioneer’s handbook

Guidelines for key visuals

Search for ‘ptp’ on Imagebank Sweden

Images suited to the Pioneer the possible concept

Manual for planning events

Workshop manual

Workshop PowerPoint template

Case bank (updated in January 2024)

Exhibition: Sweden's climate strategy

Climate strategy exhibition overview

Exhibition text for translation (English)

The full exhibition as a brochure available for local printing

This exhibition is focused on Sweden’s climate strategy and showcases examples of innovative companies driving the change.

Exhibition: Accelerating the green transition

Exhibition overview: Accelerating the green transition

Exhibition text for translation (English)

This exhibition is focused on Swedish innovations and companies leading the green transition withing the transport sector, energy sector, construction, and industrial sectors.

Thank you – campaign material

Communication guidelines for the Thank you-campaign

Template for collecting local cases for a Thank you-text

Module Kenya

Example of additional Thank you-exhibition module

If you wish to create a PR or social media campaign highlighting successful bilateral relations we have developed tools for a concept that we call ‘Thank you‘.

Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material.

Videos available for Pioneer the possible activities, social media and marketing. Always use the hashtag #Pioneerthepossible when you are publishing the videos in social media.

Get inspired

Pioneer the possible in Istanbul

Photo: The Consulate General of Sweden in Istanbul

The Consulate General of Sweden in Istanbul participated in the IEFT fairs. The IEFT fairs is one of the top two Study Abroad fairs in Türkiye. The consulate participates every year with a Study in Sweden stand to promote higher education programs in Sweden. At the 2023 IEFT fairs they decided to use the Pioneer the possible exhibition to create extra attention for Sweden as a sustainability leader.

Photo: The Consulate General of Sweden in Istanbul

They placed the exhibition next to the fair area since they wanted students to read the exhibition and get impressed with Sweden’s sustainability approach so that it can have a positive impact when the students are choosing a destination for studies abroad.

It received a lot of attention from the visitors and presented an image of Sweden not only as a study destionation but also as an attractive country for future work and business opportunities.

Photo: The Consulate General of Sweden in Istanbul

Background

Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as

  • Business Sweden
  • Vinnova (Sweden’s innovation agency)
  • Tillväxtverket (The Swedish Agency for Economic and Regional Growth)
  • Svenskt Näringsliv (the Confederation of Swedish Enterprise)
  • the Ministry for Foreign Affairs
  • Swedish regions
  • and many more.

Related material

Swedish trade and aid organisations

Sweden Tech Ecosystem

The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments.

Sweden Tech Ecosystem

Swecare Virtual expedition

An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within five thematic areas.

Virtual expedition – Virtual expedition (swecare.se)

Smart City Sweden casebank

Browse among Swedish companies that provide solutions for smart and sustainable cities.

Swedish companies – Smart City Sweden

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                        "title": "Fashion forever",
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                    {
                        "title": "Re:waste",
                        "subtitle": "How Sweden is rethinking resources",
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                            "children": "About this toolkit"
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                                    "children": "Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!"
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                                            "children": "<a href=\"mailto:karin.karr@si.se\">Karin Kärr</a> and <a href=\"mailto:sylvia.augustinsson@si.se\">Sylvia Augustinsson</a>."
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                                            "children": "Financial support for 2024"
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                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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                                            "children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                                    "children": "How to use Pioneer the possible"
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                                    "children": [
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                                            "children": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz."
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                                            "children": "A Pioneer the possible activity must focus on all of the below topics:"
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                                            "html": "<ul><li>Sustainability/ the green transition</li><li>Co-creation</li><li>Innovation</li></ul>"
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                                            "children": "Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts."
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                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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                                            "title": " Images suited to the Pioneer the possible concept",
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                                            "title": "Case bank (updated in January 2024)",
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                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download case bank (XLSX 68 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/PtP-case-bank-240122.xlsx"
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                                    "heading": "Exhibition: Sweden's climate strategy",
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                                            "downloadTitle": "Pioneer – Climate strategy exhibition overview",
                                            "title": "Climate strategy exhibition overview",
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                                            "title": "Exhibition text for translation (English)",
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                                            "buttonText": "Download text for translation (ZIP 193 KB)",
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                                        {
                                            "id": 1254,
                                            "downloadTitle": "Pioneer – climate exhibition folder",
                                            "title": "The full exhibition as a brochure available for local printing",
                                            "format": "pdf",
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                                    "children": "This exhibition is focused on Sweden’s climate strategy and showcases examples of innovative companies driving the change."
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                            "anchorId": "green-transition-exhibition",
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                                    "type": "materials-block",
                                    "heading": "Exhibition: Accelerating the green transition",
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                                            "downloadTitle": "Accelerating green transition exhibition overview – Pioneer the possible",
                                            "title": "Exhibition overview: Accelerating the green transition",
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                                            "downloadTitle": "Accelerating green transition – text for translation Pioneer the possible",
                                            "title": "Exhibition text for translation (English)",
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                                            "buttonText": "Download text for translation (DOCX 62 KB)",
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                                    "children": "This exhibition is focused on Swedish innovations and companies leading the green transition withing the transport sector, energy sector, construction, and industrial sectors."
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                            ]
                        },
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                                    "type": "materials-block",
                                    "heading": "Thank you – campaign material",
                                    "firstMaterialFullwidth": false,
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                                            "downloadTitle": "Pioneer – guidelines thank you campaign",
                                            "title": "Communication guidelines for the Thank you-campaign",
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                                            "title": "Template for collecting local cases for a Thank you-text",
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                                    "type": "paragraph",
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                                    "children": "If you wish to create a PR or social media campaign highlighting successful bilateral relations we have developed tools for a concept that we call ‘Thank you‘."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material."
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                                            "title": "Graphics: Roadmaps for competitive fossil free industries",
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                                            "href": "/materials/roadmaps-for-fossil-free-competitiveness/"
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                                            "title": "Financing guide for sustainable partnerships with Sweden",
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                                            "title": "Sweden’s Climate Policy Framework",
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                                            "href": "/materials/roadmaps-for-fossil-free-competitiveness/"
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                                            "title": "Swedish innovation quiz",
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                                    "type": "material-collections-block",
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                                            "title": "Sweden’s way to become the first fossil free OECD country 2045",
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                                                "width": 1280,
                                                "title": "Pioneer Fossil free video thumbnail 23s"
                                            },
                                            "href": "/materials/swedens-way-to-become-the-first-fossil-free-oecd-country-2045/"
                                        },
                                        {
                                            "title": "Sweden as a talent destination",
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                                                "height": 720,
                                                "width": 1280,
                                                "title": "Pioneer talent destination video thumbnail 24s"
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                                            "title": "The green transition in northern Sweden",
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                                                "width": 1280,
                                                "title": "Pioneer Green Transition long thumbnail"
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                                            "href": "/materials/the-green-transition-in-northern-sweden/"
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                                        {
                                            "title": "Battery professor – Pioneer the possible version",
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                                                "title": "pioneer battery-professor-thumbnail"
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                                        {
                                            "title": "The journey to a fossil free Sweden",
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                                                "title": "the journey to a fossil free Sweden thumbnail 59s"
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                                            "href": "/materials/the-journey-to-a-fossil-free-sweden/"
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                                        {
                                            "title": "Join Sweden films",
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                                    "children": "Videos available for Pioneer the possible activities, social media and marketing. Always use the hashtag #Pioneerthepossible when you are publishing the videos in social media."
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                                    "children": "Pioneer the possible in Istanbul"
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                                    "children": "The Consulate General of Sweden in Istanbul participated in the IEFT fairs. The IEFT fairs is one of the top two Study Abroad fairs in Türkiye. The consulate participates every year with a Study in Sweden stand to promote higher education programs in Sweden. At the 2023 IEFT fairs they decided to use the Pioneer the possible exhibition to create extra attention for Sweden as a sustainability leader."
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                                    "caption": "Photo: The Consulate General of Sweden in Istanbul",
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                                    "children": "They placed the exhibition next to the fair area since they wanted students to read the exhibition and get impressed with Sweden’s sustainability approach so that it can have a positive impact when the students are choosing a destination for studies abroad."
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                                    "children": "It received a lot of attention from the visitors and presented an image of Sweden not only as a study destionation but also as an attractive country for future work and business opportunities."
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                                    "caption": "Photo: The Consulate General of Sweden in Istanbul",
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                                    "h2": true,
                                    "children": "Background"
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                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as"
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                                    "html": "<ul><li>Business Sweden</li><li>Vinnova (Sweden’s innovation agency)</li><li>Tillväxtverket (The Swedish Agency for Economic and Regional Growth)</li><li>Svenskt Näringsliv (the Confederation of Swedish Enterprise)</li><li>the Ministry for Foreign Affairs</li><li>Swedish regions</li><li>and many more.</li></ul>"
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                            ]
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                            "type": "section",
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                            "children": [
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                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Related material"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Swedish trade and aid organisations"
                                },
                                {
                                    "type": "list",
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                                    "html": "<ul><li><a href=\"https://www.kommerskollegium.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The National Board of Trade (<em>Kommerskollegium)</em></a></li><li><a href=\"https://www.business-sweden.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Sweden</a></li><li><a href=\"https://www.ekn.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish Export Credit Agency (EKN)</a></li><li><a href=\"https://www.sida.se/en\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish International Development Cooperation Agency (Sida)</a></li><li><a href=\"https://www.sek.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish Export Credit Corporation (<em>Svensk Exportkredit</em>)</a></li><li><a href=\"https://www.swedfund.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedfund</a></li></ul>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Sweden Tech Ecosystem"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://techecosystem.startupsweden.com/\">Sweden Tech Ecosystem</a>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Swecare Virtual expedition"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within five thematic areas."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://www.swecare.se/virtualexpedition/\">Virtual expedition – Virtual expedition (swecare.se)</a>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Smart City Sweden casebank"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Browse among Swedish companies that provide solutions for smart and sustainable cities."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://smartcitysweden.com/companies/\">Swedish companies – Smart City Sweden</a>"
                                }
                            ]
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                            "title": "Pioneer the possible",
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                        {
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                            "h2": true,
                            "children": "About this toolkit"
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                        {
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                            "children": [
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                                    "children": "Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!"
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                                            "children": "Target audience"
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                                            "children": "International audiences who are interested in doing business, investing, or working in and with Sweden."
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                                            "children": "Contact person"
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                                            "children": "<a href=\"mailto:karin.karr@si.se\">Karin Kärr</a> and <a href=\"mailto:sylvia.augustinsson@si.se\">Sylvia Augustinsson</a>."
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                                },
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                                    "iconType": "financial-support",
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                                            "h3": true,
                                            "children": "Financial support for 2024"
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                            "title": "Content included",
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                                {
                                    "title": "Climate strategy exhibition",
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                                {
                                    "title": "Green transition exhibition",
                                    "href": "#green-transition-exhibition"
                                },
                                {
                                    "title": "Thank you-campaign",
                                    "href": "#thank-you-campaign"
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                                {
                                    "title": "Presentations",
                                    "href": "#presentations"
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                                {
                                    "title": "Social media content",
                                    "href": "#social-media-content"
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                                {
                                    "title": "Videos",
                                    "href": "#videos"
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                                {
                                    "title": "Get inspired ",
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                                {
                                    "title": "Background",
                                    "href": "#background"
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                                {
                                    "title": "Related material",
                                    "href": "#related-material"
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                            "children": [
                                {
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                                    "h2": true,
                                    "children": "How to use Pioneer the possible"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz."
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                                        {
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                                            "anchorId": "",
                                            "children": "A Pioneer the possible activity must focus on all of the below topics:"
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                                            "html": "<ul><li>Sustainability/ the green transition</li><li>Co-creation</li><li>Innovation</li></ul>"
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                                            "children": "Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts."
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                                        {
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                                            "anchorId": "",
                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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                                            "buttonText": "Search for ‘ptp’ on Imagebank Sweden",
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                                            "downloadTitle": "Pioneer – case bank",
                                            "title": "Case bank (updated in January 2024)",
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                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download case bank (XLSX 68 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/07/PtP-case-bank-240122.xlsx"
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                                            "buttonText": "Download text for translation (ZIP 193 KB)",
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                                        {
                                            "id": 1254,
                                            "downloadTitle": "Pioneer – climate exhibition folder",
                                            "title": "The full exhibition as a brochure available for local printing",
                                            "format": "pdf",
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                                    "children": "This exhibition is focused on Sweden’s climate strategy and showcases examples of innovative companies driving the change."
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                                    "type": "materials-block",
                                    "heading": "Exhibition: Accelerating the green transition",
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                                    "children": "This exhibition is focused on Swedish innovations and companies leading the green transition withing the transport sector, energy sector, construction, and industrial sectors."
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                                            "title": "Template for collecting local cases for a Thank you-text",
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                                            "buttonText": "Download template for Thank you-text (XLSX 20 KB)",
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                                            "downloadTitle": "Pioneer – example Thank you exhibition module",
                                            "title": "Example of additional Thank you-exhibition module",
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                                            "buttonText": "Download example of Thank you-module (PDF 3 MB)",
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                                    "children": "If you wish to create a PR or social media campaign highlighting successful bilateral relations we have developed tools for a concept that we call ‘Thank you‘."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Funds for sponsoring ads and social media posts can be applied through toolkit. The Swedish institute will additionally cover costs for producing the ad material."
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                                            "title": "Graphics: Roadmaps for competitive fossil free industries",
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                                    "children": "Videos available for Pioneer the possible activities, social media and marketing. Always use the hashtag #Pioneerthepossible when you are publishing the videos in social media."
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                                    "children": "Pioneer the possible in Istanbul"
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                                    "children": "The Consulate General of Sweden in Istanbul participated in the IEFT fairs. The IEFT fairs is one of the top two Study Abroad fairs in Türkiye. The consulate participates every year with a Study in Sweden stand to promote higher education programs in Sweden. At the 2023 IEFT fairs they decided to use the Pioneer the possible exhibition to create extra attention for Sweden as a sustainability leader."
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                                    "children": "They placed the exhibition next to the fair area since they wanted students to read the exhibition and get impressed with Sweden’s sustainability approach so that it can have a positive impact when the students are choosing a destination for studies abroad."
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                                    "children": "It received a lot of attention from the visitors and presented an image of Sweden not only as a study destionation but also as an attractive country for future work and business opportunities."
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                                    "children": "Background"
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                                    "children": "Pioneer the possible is produced by the Swedish Institute in collaboration with organisations such as"
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                                    "html": "<ul><li>Business Sweden</li><li>Vinnova (Sweden’s innovation agency)</li><li>Tillväxtverket (The Swedish Agency for Economic and Regional Growth)</li><li>Svenskt Näringsliv (the Confederation of Swedish Enterprise)</li><li>the Ministry for Foreign Affairs</li><li>Swedish regions</li><li>and many more.</li></ul>"
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                                    "children": "Related material"
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                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Swedish trade and aid organisations"
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                                    "html": "<ul><li><a href=\"https://www.kommerskollegium.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The National Board of Trade (<em>Kommerskollegium)</em></a></li><li><a href=\"https://www.business-sweden.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Sweden</a></li><li><a href=\"https://www.ekn.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish Export Credit Agency (EKN)</a></li><li><a href=\"https://www.sida.se/en\" target=\"_blank\" rel=\"noreferrer noopener\">The Swedish International Development Cooperation Agency (Sida)</a></li><li><a href=\"https://www.sek.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish Export Credit Corporation (<em>Svensk Exportkredit</em>)</a></li><li><a href=\"https://www.swedfund.se/en/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedfund</a></li></ul>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Sweden Tech Ecosystem"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The new digital meeting place for Sweden’s flourishing tech ecosystem, where you can find data on startups, scaleups and investments."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://techecosystem.startupsweden.com/\">Sweden Tech Ecosystem</a>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Swecare Virtual expedition"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "An interactive site presenting Swedish Life Science excellence. This space will show you the best Sweden can offer within five thematic areas."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://www.swecare.se/virtualexpedition/\">Virtual expedition – Virtual expedition (swecare.se)</a>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Smart City Sweden casebank"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Browse among Swedish companies that provide solutions for smart and sustainable cities."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://smartcitysweden.com/companies/\">Swedish companies – Smart City Sweden</a>"
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                                                        "content": "Attract trade, investment and talent by positioning Sweden as the leader of the green transition! Pioneer the possible is a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!",
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                                                                "content": "<a href=\"mailto:karin.karr@si.se\">Karin Kärr</a> and <a href=\"mailto:sylvia.augustinsson@si.se\">Sylvia Augustinsson</a>.",
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                                                                "content": "Financial support for 2024",
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                                                                "content": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.",
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                                                                "content": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>",
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                                                    "title": "Green transition exhibition",
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                                                    "title": "Thank you-campaign",
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                                                    "title": "Presentations",
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                                                    "title": "Social media content",
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                                                    "title": "Videos",
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                                                    "title": "Get inspired ",
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                                                    "title": "Background",
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                                                        "content": "How to use Pioneer the possible",
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                                                                "content": "This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz.",
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                                                                "content": "A Pioneer the possible activity must focus on all of the below topics:",
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                                                                "content": "Read more about this in the brand manual The Pioneer’s Handbook. The handbook must be read before any activity planning starts.",
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                                                                "content": "The exhibition material is available as high-resolution PDF files in English and as word files for translation.&nbsp;When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.",
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