Pioneer the possible
Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden.
This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz.
This toolkit consists of ready-made social media campaigns and a manual for setting up events.
Pioneer the Possible is produced by the Swedish Institute in collaboration with organisations such as Business Sweden, Vinnova (Sweden’s innovation agency), Tillväxtverket (The Swedish Agency for Economic and Regional Growth), Svenskt Näringsliv (the Confederation of Swedish Enterprise), the Ministry for Foreign Affairs, Swedish regions and many more.
The Pioneer’s Handbook
This brand manual is a hands-on guide for anyone creating events and/or communication based on the Pioneer the Possible concept. This must be read before any activity planning starts.
This powerpoint presentation including a speakers script can be used when opening an event or when speaking at a summit or meeting about Sweden as a business nation in broader terms.
Cases that are relevant to specific target groups and/or local contexts can be added using material in our case bank (see link below)
Social media posts
Images for Theme 1:
Images for Theme #3:
Swedish innovation quiz
The Swedish innovation quiz. By highlighting interesting new discoveries, inventions, and creative partnerships born in Sweden, this quiz strives to spark interest in Sweden as an innovative, co-creative and environmentally conscious trade partner.
Pioneer the possible Brand film
Film on Sweden’s way to become the first fossil free OECD country 2045.
Film on Sweden as a talent destination
The Journey to a Fossil Free Sweden
This 10 minute lecture by Svante Axelsson of Fossil Free Sweden explains Sweden’s journey to becoming the world’s first fossile free OECD country.
Key visuals – material for digital events
These video loops can be used for presentations or as background for digital events.
Pioneer the possible northern lights Photo: Rikard Lagerberg/Imagebank Sweden
This exhibition on Sweden’s climate strategy with examples of innovative companies driving the change has been developed in cooperation with Fossil Free Sweden, Environmental Protection Agency and Business Sweden and is based on the exhibition modules.
Exhibition texts for translation coming soon.
Stories and links to Swedish business cases that can be used to create additional content adjusted to local conditions and/or highlighted in events.
Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for promotion of social media campaigns, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s).
Swedish embassies and consulates may apply for financial support of maximum 40,000 SEK for translation of the film(s) and inviting Swedish guest speakers (travel costs and remuneration).
For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management.
How to apply
To apply, please fill out the application form.
If you wish to use the Pioneer the Possible concept for larger events in 2022 (events in the size of COP26, Expo2020 or if Sweden is an honorary nation at a large fair), please specify that in your application for further discussions.
By filling out the application form you agree to respect the copyright agreement for the images and films.
The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply.
How to report
After a completed event, fill out the project report for toolkits.
Contact at the Swedish Institute