Photo: Simon Paulin/imagebank.sweden.se Photo: Alexander Mahmoud/imagebank.sweden.se About this toolkit Sport plays an important role in Swedish society, with over a third of all Swedes being members of a sports club. The sports movement in Sweden is characterized by a democratic structure, voluntary commitment, and focus on youth sports and sports-for all. Sweden is also the home of many successful sports stars.
Updates The material will be updated in 2025.
Contact person Michael Skoglund, michael.skoglund@si.se
Financial support for 2025 No financial support is available for this specific toolkit.
How to use Sports by Sweden In this toolkit you will find communication materials for social media to talk about the role of sport in Swedish society.
Social media material in general
Olympics and Paralympics 2024 material {
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