Photo: Anthony Dibon/Icon Sport © Bildbyrån Photo: Alexander Mahmoud/imagebank.sweden.se About this toolkit Sport plays an important role in Swedish society, with over a third of all Swedes being members of a sports club. The sports movement in Sweden is characterized by a democratic structure, voluntary commitment, and focus on youth sports and sports-for all. Sweden is also the home of many successful sports stars. This summer a number of Swedish athletes will be aiming for medals at the 2024 Olympic and Paralympic Games in Paris.
Application deadline The material will be updated continuously throughout the Olympics and Paralympics and there is no application deadline.
Financial support for 2024 No financial support is available for this specific toolkit.
How to use Sports by Sweden In this toolkit you will find communication materials for social media to be used before and during the Paralympic Games. You will also be able to use several elements later on to talk about the role of sport in Swedish society.
The Paralympic Games will be held in Paris 28 August – 8 September, 2024.
Paralympics social media material Download social media plan (PDF 105 KB) Paralympics: social media plan
Social media material in general
Olympics social media material
Upcoming material The material that will be included in the toolkit:
Video greetings from Swedish Paralympians. Photos of Swedish sport atlethes who wins medals at the Paralympics (will be published on the same day or on the day after the competition). Social media post about inclusion and sports in Sweden. {
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"content": "<a href=\"mailto:michael.skoglund@si.se\">Michael Skoglund</a>",
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