Photo: Anthony Dibon/Icon Sport © Bildbyrån Photo: Alexander Mahmoud/imagebank.sweden.se About this toolkit Sport plays an important role in Swedish society, with over a third of all Swedes being members of a sports club. The sports movement in Sweden is characterized by a democratic structure, voluntary commitment, and focus on youth sports and sports-for all. Sweden is also the home of many successful sports stars. This summer a number of Swedish athletes will be aiming for medals at the 2024 Olympic and Paralympic Games in Paris.
Application deadline for summer material Apply before 1 July to retrieve links to download and use the material. The material will be updated continuously throughout the Olympics.
Financial support for 2024 No financial support is available for this specific toolkit.
How to use Sports by Sweden In this toolkit you will find communication materials for social media to be used before and during the Olympic and Paralympic Games. You will also be able to use several elements later on to talk about the role of sport in Swedish society.
The Olympic Games will be held in Paris 26 July - 11 August, 2024.
The Paralympic Games will be held in Paris 28 August – 8 September, 2024.
Social media material Download PDF (PDF 70 KB) Suggested social media plan
Upcoming material The material that will be included in the toolkit this summer:
More greetings from Sweden’s medal hopes Social media post about inclusion and sports in Sweden Photos of Swedish sport atlethes who wins medals at the Olympics and Paralympics (will be published on the same day or on the day after the competition). {
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