Eiffel Tower and Olympic Rings
Photo: Anthony Dibon/Icon Sport © Bildbyrån
Youth football game for girls.
Photo: Alexander Mahmoud/imagebank.sweden.se

About this toolkit

Sport plays an important role in Swedish society, with over a third of all Swedes being members of a sports club. The sports movement in Sweden is characterized by a democratic structure, voluntary commitment, and focus on youth sports and sports-for all. Sweden is also the home of many successful sports stars. This summer a number of Swedish athletes will be aiming for medals at the 2024 Olympic and Paralympic Games in Paris.

Application deadline for summer material

Apply before 26 June to retrieve links to download and use the material. The material will be updated continuously throughout the Olympics.

Contact person

Michael Skoglund

Financial support for 2024

No financial support is available for this specific toolkit.

How to use Sports by Sweden

In this toolkit you will find communication materials for social media to be used before and during the Olympic and Paralympic Games. You will also be able to use several elements later on to talk about the role of sport in Swedish society.  

The Olympic Games will be held in Paris 26 July - 11 August, 2024.

The Paralympic Games will be held in Paris 28 August – 8 September, 2024.

Social media material

The material that will be included in the toolkit this summer:

  • Greetings from a couple of Sweden’s medal hopes 
  • Social media post about what makes Sweden such a sports-loving nation 
  • Social media post about inclusion and sports in Sweden 
  • Quiz about sports and Sweden 
  • Photos of Swedish sport atlethes who wins medals at the Olympics and Paralympics (will be published on the same day or on the day after the competition).  
{
    "slug": "sports-by-sweden",
    "type": "Toolkit",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
                            "name": "News"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study & research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "chinese",
                    "croatian",
                    "english",
                    "french",
                    "german",
                    "japanese",
                    "korean",
                    "latvian",
                    "portuguese",
                    "russian",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "turkish"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/toolkits/sports-by-sweden/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v22.7 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Sport plays an important role in Swedish society. This summer many Swedish athletes will competing at the 2024 Olympic and Paralympic Games.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/toolkits/sports-by-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Sports by Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Sport plays an important role in Swedish society. This summer many Swedish athletes will competing at the 2024 Olympic and Paralympic Games.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/toolkits/sports-by-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-06-04T10:48:47+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FBB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1200\" />\n\t<meta property=\"og:image:height\" content=\"800\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/toolkits/sports-by-sweden/\",\"url\":\"http://sharingsweden.se/toolkits/sports-by-sweden/\",\"name\":\"Sports by Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/toolkits/sports-by-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkits/sports-by-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg\",\"datePublished\":\"2024-06-04T09:19:12+00:00\",\"dateModified\":\"2024-06-04T10:48:47+00:00\",\"description\":\"Sport plays an important role in Swedish society. This summer many Swedish athletes will competing at the 2024 Olympic and Paralympic Games.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/toolkits/sports-by-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/toolkits/sports-by-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FBB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FBB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"Photo: Anthony Dibon/Icon Sport ) © Bildbyrån\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "http://sharingsweden.se/toolkits/sports-by-sweden/",
                "title": "Sports by Sweden - Sharing Sweden"
            },
            "date": "2024-06-04T11:19:12",
            "type": "Toolkit",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Culture and lifestyle",
                    "href": "/promotional-material/culture-and-lifestyle/",
                    "isCurrentPage": false
                },
                {
                    "title": "Sports by Sweden",
                    "href": "/toolkits/sports-by-sweden/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
                        "alt": "Olympic rings in front of the Eiffel tower",
                        "title": "OS 2024, Paris",
                        "height": 800,
                        "width": 1200,
                        "caption": "Photo: Anthony Dibon/Icon Sport )\n© Bildbyrån"
                    },
                    "caption": "Photo: Anthony Dibon/Icon Sport )\n© Bildbyrån"
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
                "alt": "Olympic rings in front of the Eiffel tower",
                "title": "OS 2024, Paris",
                "height": 800,
                "width": 1200,
                "caption": "Photo: Anthony Dibon/Icon Sport )\n© Bildbyrån"
            },
            "title": "Sports by Sweden",
            "subHeading": null,
            "slug": "sports-by-sweden",
            "toolkitData": {
                "title": {
                    "main": "Sport by Sweden",
                    "additional": null
                },
                "applyUrl": {
                    "url": "https://svenskainstitutet-portal.arksysweb.com/login",
                    "title": "Log in and apply"
                },
                "relatedToolkits": [
                    {
                        "title": "I Am Zlatan",
                        "subtitle": null,
                        "href": "/toolkits/i-am-zlatan/",
                        "imageProps": {
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/press_photos_IAZ_10170_Foto-Mark-de-blok_still_DSC0405mdb2021_dan-fin-nor-swe_-1024x683.jpeg",
                            "alt": "",
                            "width": 1024,
                            "height": 683
                        }
                    },
                    {
                        "title": "Tigers",
                        "subtitle": null,
                        "href": "/toolkits/tigers/",
                        "imageProps": {
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/Press-photo_Tigers_Erik-Enge-©-BLACK-SPARK-FILM-TV_MAREK-SEPTIMUS-WIESER-1-1-kopiera-1024x554.jpg",
                            "alt": "A young fotball player at an arena.",
                            "width": 1024,
                            "height": 554
                        }
                    },
                    {
                        "title": "Sverige A-Ö",
                        "subtitle": "Describe life in Sweden using the alphabet",
                        "href": "/toolkits/sweden-a-o/",
                        "imageProps": {
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/sverige-a-O-1024x576.jpg",
                            "alt": "Sverige a-ö",
                            "width": 1024,
                            "height": 576
                        }
                    },
                    {
                        "title": "Swedish Music Moments",
                        "subtitle": "Share a musical experience",
                        "href": "/toolkits/swedish-music-moments/",
                        "imageProps": {
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/rodrigo_rivas_ruiz-music_festival-1089_music-moments-1024x590.jpg",
                            "alt": "A big audience at a concert, with purple confetti in the air.",
                            "width": 1024,
                            "height": 590
                        }
                    }
                ]
            },
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Anthony Dibon/Icon Sport © Bildbyrån",
                            "title": "OS 2024, Paris",
                            "alt": "Eiffel Tower and Olympic Rings",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
                            "width": 1200,
                            "height": 800
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Alexander Mahmoud/imagebank.sweden.se",
                            "title": "Football",
                            "alt": "Youth football game for girls.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/football.jpg",
                            "width": 2480,
                            "height": 1650
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Sport plays an important role in Swedish society, with over a third of all Swedes being members of a sports club. The sports movement in Sweden is characterized by a democratic structure, voluntary commitment, and focus on youth sports and sports-for all. Sweden is also the home of many successful sports stars. This summer a number of Swedish athletes will be aiming for medals at the 2024 Olympic and Paralympic Games in Paris."
                                }
                            ]
                        },
                        {
                            "type": "info-box-group",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "important-notice",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Application deadline for summer material"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Apply before 26 June to retrieve links to download and use the material. The material will be updated continuously throughout the Olympics."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "contact",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Contact person"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"mailto:michael.skoglund@si.se\">Michael Skoglund</a>"
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "No financial support is available for this specific toolkit."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "anchor-link-menu",
                            "anchorId": "",
                            "title": "Content included",
                            "anchorLinks": [
                                {
                                    "title": "Social media material",
                                    "href": "#social-media-material"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Sports by Sweden"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "In this toolkit you will find communication materials for social media to be used before and during the Olympic and Paralympic Games. You will also be able to use several elements later on to talk about the role of sport in Swedish society.&nbsp;&nbsp;"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The Olympic Games will be held in Paris 26 July - 11 August, 2024."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The Paralympic Games will be held in Paris 28 August – 8 September, 2024."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "social-media-material",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Social media material"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The material that will be included in the toolkit this summer:"
                                },
                                {
                                    "type": "list",
                                    "anchorId": "",
                                    "html": "<ul><li>Greetings from a couple of Sweden’s medal hopes&nbsp;</li><li>Social media post about what makes Sweden such a sports-loving nation&nbsp;</li><li>Social media post about inclusion and sports in Sweden&nbsp;</li><li>Quiz about sports and Sweden&nbsp;</li><li>Photos of Swedish sport atlethes who wins medals at the Olympics and Paralympics (will be published on the same day or on the day after the competition).&nbsp;&nbsp;</li></ul>"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Anthony Dibon/Icon Sport © Bildbyrån",
                            "title": "OS 2024, Paris",
                            "alt": "Eiffel Tower and Olympic Rings",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
                            "width": 1200,
                            "height": 800
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Alexander Mahmoud/imagebank.sweden.se",
                            "title": "Football",
                            "alt": "Youth football game for girls.",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/football.jpg",
                            "width": 2480,
                            "height": 1650
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Sport plays an important role in Swedish society, with over a third of all Swedes being members of a sports club. The sports movement in Sweden is characterized by a democratic structure, voluntary commitment, and focus on youth sports and sports-for all. Sweden is also the home of many successful sports stars. This summer a number of Swedish athletes will be aiming for medals at the 2024 Olympic and Paralympic Games in Paris."
                                }
                            ]
                        },
                        {
                            "type": "info-box-group",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "important-notice",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Application deadline for summer material"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Apply before 26 June to retrieve links to download and use the material. The material will be updated continuously throughout the Olympics."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "contact",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Contact person"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"mailto:michael.skoglund@si.se\">Michael Skoglund</a>"
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "No financial support is available for this specific toolkit."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "anchor-link-menu",
                            "anchorId": "",
                            "title": "Content included",
                            "anchorLinks": [
                                {
                                    "title": "Social media material",
                                    "href": "#social-media-material"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Sports by Sweden"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "In this toolkit you will find communication materials for social media to be used before and during the Olympic and Paralympic Games. You will also be able to use several elements later on to talk about the role of sport in Swedish society.&nbsp;&nbsp;"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The Olympic Games will be held in Paris 26 July - 11 August, 2024."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The Paralympic Games will be held in Paris 28 August – 8 September, 2024."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "social-media-material",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Social media material"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The material that will be included in the toolkit this summer:"
                                },
                                {
                                    "type": "list",
                                    "anchorId": "",
                                    "html": "<ul><li>Greetings from a couple of Sweden’s medal hopes&nbsp;</li><li>Social media post about what makes Sweden such a sports-loving nation&nbsp;</li><li>Social media post about inclusion and sports in Sweden&nbsp;</li><li>Quiz about sports and Sweden&nbsp;</li><li>Photos of Swedish sport atlethes who wins medals at the Olympics and Paralympics (will be published on the same day or on the day after the competition).&nbsp;&nbsp;</li></ul>"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "Toolkit",
                    "slug": "sports-by-sweden",
                    "uri": "/toolkits/sports-by-sweden/",
                    "date": "2024-06-04T11:19:12",
                    "databaseId": 18182,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Culture and lifestyle\",\"href\":\"\\/promotional-material\\/culture-and-lifestyle\\/\",\"isCurrentPage\":false},{\"title\":\"Sports by Sweden\",\"href\":\"\\/toolkits\\/sports-by-sweden\\/\",\"isCurrentPage\":true}]",
                    "toolkit": {
                        "title": {
                            "main": "Sport by Sweden",
                            "additional": null,
                            "__typename": "Toolkit_Toolkit_Title"
                        },
                        "applyUrl": {
                            "url": "https://svenskainstitutet-portal.arksysweb.com/login",
                            "title": "Log in and apply",
                            "__typename": "AcfLink"
                        },
                        "relatedToolkitsBlock": "[{\"title\":\"I Am Zlatan\",\"subtitle\":null,\"href\":\"\\/toolkits\\/i-am-zlatan\\/\",\"imageProps\":{\"src\":\"https:\\/\\/sharingsweden-backend.c2673.cloudnet.cloud\\/app\\/uploads\\/2023\\/07\\/press_photos_IAZ_10170_Foto-Mark-de-blok_still_DSC0405mdb2021_dan-fin-nor-swe_-1024x683.jpeg\",\"alt\":\"\",\"width\":1024,\"height\":683}},{\"title\":\"Tigers\",\"subtitle\":null,\"href\":\"\\/toolkits\\/tigers\\/\",\"imageProps\":{\"src\":\"https:\\/\\/sharingsweden-backend.c2673.cloudnet.cloud\\/app\\/uploads\\/2024\\/04\\/Press-photo_Tigers_Erik-Enge-\\u00a9-BLACK-SPARK-FILM-TV_MAREK-SEPTIMUS-WIESER-1-1-kopiera-1024x554.jpg\",\"alt\":\"A young fotball player at an arena.\",\"width\":1024,\"height\":554}},{\"title\":\"Sverige A-\\u00d6\",\"subtitle\":\"Describe life in Sweden using the alphabet\",\"href\":\"\\/toolkits\\/sweden-a-o\\/\",\"imageProps\":{\"src\":\"https:\\/\\/sharingsweden-backend.c2673.cloudnet.cloud\\/app\\/uploads\\/2023\\/11\\/sverige-a-O-1024x576.jpg\",\"alt\":\"Sverige a-\\u00f6\",\"width\":1024,\"height\":576}},{\"title\":\"Swedish Music Moments\",\"subtitle\":\"Share a musical experience\",\"href\":\"\\/toolkits\\/swedish-music-moments\\/\",\"imageProps\":{\"src\":\"https:\\/\\/sharingsweden-backend.c2673.cloudnet.cloud\\/app\\/uploads\\/2023\\/08\\/rodrigo_rivas_ruiz-music_festival-1089_music-moments-1024x590.jpg\",\"alt\":\"A big audience at a concert, with purple confetti in the air.\",\"width\":1024,\"height\":590}}]",
                        "__typename": "Toolkit_Toolkit"
                    },
                    "seo": {
                        "opengraphUrl": "http://sharingsweden.se/toolkits/sports-by-sweden/",
                        "title": "Sports by Sweden - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "Sports by Sweden",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 800,
                                "width": 1200,
                                "__typename": "MediaDetails"
                            },
                            "title": "OS 2024, Paris",
                            "uri": "/toolkits/sports-by-sweden/os-2024-paris/",
                            "altText": "Olympic rings in front of the Eiffel tower",
                            "caption": "Photo: Anthony Dibon/Icon Sport )\n© Bildbyrån",
                            "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/image",
                                            "attributes": {
                                                "alt": "Eiffel Tower and Olympic Rings",
                                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing-1024x683.jpg",
                                                "caption": "Photo: Anthony Dibon/Icon Sport © Bildbyrån",
                                                "width": "",
                                                "height": "",
                                                "anchor": "",
                                                "media": {
                                                    "node": {
                                                        "mediaDetails": {
                                                            "height": 800,
                                                            "width": 1200,
                                                            "__typename": "MediaDetails"
                                                        },
                                                        "title": "OS 2024, Paris",
                                                        "uri": "/toolkits/sports-by-sweden/os-2024-paris/",
                                                        "altText": "Olympic rings in front of the Eiffel tower",
                                                        "caption": "Photo: Anthony Dibon/Icon Sport )\n© Bildbyrån",
                                                        "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
                                                        "__typename": "MediaItem"
                                                    },
                                                    "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                },
                                                "__typename": "CoreImageBlockAttributes"
                                            },
                                            "__typename": "CoreImageBlock"
                                        },
                                        {
                                            "name": "core/image",
                                            "attributes": {
                                                "alt": "Youth football game for girls.",
                                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/football.jpg",
                                                "caption": "Photo: Alexander Mahmoud/imagebank.sweden.se",
                                                "width": "",
                                                "height": "",
                                                "anchor": "",
                                                "media": {
                                                    "node": {
                                                        "mediaDetails": {
                                                            "height": 1650,
                                                            "width": 2480,
                                                            "__typename": "MediaDetails"
                                                        },
                                                        "title": "Football",
                                                        "uri": "/football/",
                                                        "altText": "Youth football game for girls.",
                                                        "caption": "Photo: Alexander Mahmoud/imagebank.sweden.se",
                                                        "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/football.jpg",
                                                        "__typename": "MediaItem"
                                                    },
                                                    "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                },
                                                "__typename": "CoreImageBlockAttributes"
                                            },
                                            "__typename": "CoreImageBlock"
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "About this toolkit",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/preamble",
                                            "attributes": {
                                                "anchor": "",
                                                "__typename": "SharingSwedenTswPreambleBlockAttributes"
                                            },
                                            "innerBlocks": [
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Sport plays an important role in Swedish society, with over a third of all Swedes being members of a sports club. The sports movement in Sweden is characterized by a democratic structure, voluntary commitment, and focus on youth sports and sports-for all. Sweden is also the home of many successful sports stars. This summer a number of Swedish athletes will be aiming for medals at the 2024 Olympic and Paralympic Games in Paris.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                }
                                            ],
                                            "__typename": "SharingSwedenTswPreambleBlock"
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/info-box-group",
                                            "attributes": {
                                                "anchor": "",
                                                "__typename": "SharingSwedenTswInfoBoxGroupBlockAttributes"
                                            },
                                            "innerBlocks": [
                                                {
                                                    "name": "sharing-sweden-tsw/info-box",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "icon": "important-notice",
                                                        "__typename": "SharingSwedenTswInfoBoxBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/heading",
                                                            "attributes": {
                                                                "level": 3,
                                                                "anchor": "",
                                                                "content": "Application deadline for summer material",
                                                                "__typename": "CoreHeadingBlockAttributes"
                                                            },
                                                            "__typename": "CoreHeadingBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "Apply before 26 June to retrieve links to download and use the material. The material will be updated continuously throughout the Olympics.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        }
                                                    ],
                                                    "__typename": "SharingSwedenTswInfoBoxBlock"
                                                },
                                                {
                                                    "name": "sharing-sweden-tsw/info-box",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "icon": "contact",
                                                        "__typename": "SharingSwedenTswInfoBoxBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/heading",
                                                            "attributes": {
                                                                "level": 3,
                                                                "anchor": "",
                                                                "content": "Contact person",
                                                                "__typename": "CoreHeadingBlockAttributes"
                                                            },
                                                            "__typename": "CoreHeadingBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "<a href=\"mailto:michael.skoglund@si.se\">Michael Skoglund</a>",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        }
                                                    ],
                                                    "__typename": "SharingSwedenTswInfoBoxBlock"
                                                },
                                                {
                                                    "name": "sharing-sweden-tsw/info-box",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "icon": "financial-support",
                                                        "__typename": "SharingSwedenTswInfoBoxBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/heading",
                                                            "attributes": {
                                                                "level": 3,
                                                                "anchor": "",
                                                                "content": "Financial support for 2024",
                                                                "__typename": "CoreHeadingBlockAttributes"
                                                            },
                                                            "__typename": "CoreHeadingBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "No financial support is available for this specific toolkit.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        }
                                                    ],
                                                    "__typename": "SharingSwedenTswInfoBoxBlock"
                                                }
                                            ],
                                            "__typename": "SharingSwedenTswInfoBoxGroupBlock"
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/anchor-link-menu",
                                            "attributes": {
                                                "anchor": "",
                                                "title": "Content included",
                                                "__typename": "SharingSwedenTswAnchorLinkMenuBlockAttributes"
                                            },
                                            "__typename": "SharingSwedenTswAnchorLinkMenuBlock",
                                            "anchorLinks": [
                                                {
                                                    "title": "Social media material",
                                                    "href": "#social-media-material"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 2,
                                                        "anchor": "",
                                                        "content": "How to use Sports by Sweden",
                                                        "__typename": "CoreHeadingBlockAttributes"
                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "sharing-sweden-tsw/preamble",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "__typename": "SharingSwedenTswPreambleBlockAttributes"
                                                    },
                                                    "innerBlocks": [
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "In this toolkit you will find communication materials for social media to be used before and during the Olympic and Paralympic Games. You will also be able to use several elements later on to talk about the role of sport in Swedish society.&nbsp;&nbsp;",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "The Olympic Games will be held in Paris 26 July - 11 August, 2024.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        },
                                                        {
                                                            "name": "core/paragraph",
                                                            "attributes": {
                                                                "anchor": "",
                                                                "content": "The Paralympic Games will be held in Paris 28 August – 8 September, 2024.",
                                                                "__typename": "CoreParagraphBlockAttributes"
                                                            },
                                                            "__typename": "CoreParagraphBlock"
                                                        }
                                                    ],
                                                    "__typename": "SharingSwedenTswPreambleBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": false,
                                                "anchorLinkMenuTitle": "",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        },
                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 2,
                                                        "anchor": "",
                                                        "content": "Social media material",
                                                        "__typename": "CoreHeadingBlockAttributes"
                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "The material that will be included in the toolkit this summer:",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/list",
                                                    "saveContent": "<ul><li>Greetings from a couple of Sweden’s medal hopes&nbsp;</li><li>Social media post about what makes Sweden such a sports-loving nation&nbsp;</li><li>Social media post about inclusion and sports in Sweden&nbsp;</li><li>Quiz about sports and Sweden&nbsp;</li><li>Photos of Swedish sport atlethes who wins medals at the Olympics and Paralympics (will be published on the same day or on the day after the competition).&nbsp;&nbsp;</li></ul>",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "__typename": "CoreListBlockAttributes"
                                                    },
                                                    "__typename": "CoreListBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "Social media material",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v22.7 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Sport plays an important role in Swedish society. This summer many Swedish athletes will competing at the 2024 Olympic and Paralympic Games.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/toolkits/sports-by-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Sports by Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Sport plays an important role in Swedish society. This summer many Swedish athletes will competing at the 2024 Olympic and Paralympic Games.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/toolkits/sports-by-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-06-04T10:48:47+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FBB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1200\" />\n\t<meta property=\"og:image:height\" content=\"800\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/toolkits/sports-by-sweden/\",\"url\":\"http://sharingsweden.se/toolkits/sports-by-sweden/\",\"name\":\"Sports by Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/toolkits/sports-by-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkits/sports-by-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg\",\"datePublished\":\"2024-06-04T09:19:12+00:00\",\"dateModified\":\"2024-06-04T10:48:47+00:00\",\"description\":\"Sport plays an important role in Swedish society. This summer many Swedish athletes will competing at the 2024 Olympic and Paralympic Games.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/toolkits/sports-by-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/toolkits/sports-by-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FBB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FBB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"Photo: Anthony Dibon/Icon Sport ) © Bildbyrån\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}