Swedish Music Moments – Share a musical experience

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A crowd at a music concert.
Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se
Students looking at the music exhibition.
Photo: Liepāja Music and Art School

About this toolkit

Swedish music is an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music.

The exhibition contains

Exhibition modules or posters
A listening station
A ‘Join the Band’ table

Contact

Oskar Röhlander

Translations

Albanian, Armenian, Croatian, French, German, Latvian, Spanish, Slovenian.

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

How to use Swedish Music Moments

A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!

The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.

The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station.  

Events

You can bring the Swedish Music Moments exhibition to life through a variety of events.

  • Expert Seminars: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.
  • Workshops using the ‘Join the Band’ table: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.
  • Listening Lounge: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.
  • Music Classes: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.
  • Networking Events: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.
  • Pop-up Concerts: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.
  • Karaoke Party: Invite friends and sing along to your favorite Swedish songs. Open the ‘Sing-Along Favorites’ playlist on your phone or screen and sing-along to the lyrics.

Playing music at the event 

To play music at the event, please register an account at soundtrackyourbrand.com

You will also need to seek a licence for the music from the local collecting organisation. You can find your local organisation in the list on the STIM website.

Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates.

You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language.

Don’t forget to tag your posts with:
#SwedishMusicMoments

Colorful logo with a read heart instead of the word Loves
Download logo (password required)

Eurovision visual identity (logo)

Go to Canva template

Eurovision invitation card template

Sweden loves Eurovision
Download template at Canva

Eurovision event poster template

Quiz for Eurovision events

Go to Giphy

Eurovision GIF stickers on Giphy

How to create a Eurovision viewing party

Sweden on Spotify 

Sweden Spotify profile

Sweden on Spotify

The Sweden Spotify profile offers about 30 playlists on various themes. From ‘Swedish Eurovision winners’ to ‘Swedish summer classics’ and ‘Mega hits produced by Swedes’.

The ‘Sing-Along Favorites’ playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing-along to the lyrics. Spread the word and enjoy!

Press

Press release

Invite the press or guests to your event or exhibition! 

To obtain high resolution print files for press images – apply to use this toolkit.

Get inspired

Liepāja, Latvia

In april 2023 a Swedish Music Day was held in Liepāja, organised by the Liepāja High School of Music, Art and Design (LMMDV) in cooperation with the Embassy of Sweden in Riga.

Students listening to music.
Listening station. Photo: Liepāja Music and Art School
People looking at posters of music artists Robyn and Avicii.
Photo: Liepāja Music and Art School

Glacière station, Paris

The exhibition was shown a week in June 2023 at the subway station Glacière. The event was a cooperation between the Embassy of Sweden in Paris, Spotify, the Swedish Institute and the public transport company RATP.

The exhibition at the Glacière subway station.
Photo: Alexandra Kumlin.
An ABBA poster at a subway station.
Photo: Alexandra Kumlin.

More examples

A concert in a club.
Graham Lake performing at Sweden Makes Music event at Baby’s All Right in Brooklyn, New York, 12 April 2023. Photo: Annie Forrest.
Music posters in a modern building.
Swedish Music Moments in Abu Dhabi, United Arab Emirates.

Background

Music is an important part of Swedish culture and Sweden is the world’s third largest music exporter. Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes. 

Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart. 

Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes. 

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                                    "children": "Swedish music&nbsp;is&nbsp;an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of&nbsp;Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music."
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                                            "children": "Exhibition modules or posters<br>A listening station<br>A ‘Join the Band’ table"
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                                            "children": "Albanian, Armenian, Croatian, French, German, Latvian, Spanish, Slovenian."
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                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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                                    "title": "Eurovision and ABBA",
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                                            "children": "A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!"
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                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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                                            "title": "Exhibition trailer for Swedish Music Moments",
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                                    "children": "The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station.  "
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                                    "children": "You can bring the Swedish Music Moments exhibition to life through a variety of events."
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                                    "html": "<ul class=\"wp-block-list\"><li><strong>Expert Seminars</strong>: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.</li><li><strong>Workshops using the ‘Join the Band’ table</strong>: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.</li><li><strong>Listening Lounge</strong>: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.</li><li><strong>Music Classes</strong>: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.</li><li><strong>Networking Events</strong>: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.</li><li><strong>Pop-up Concerts</strong>: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.</li><li><strong>Karaoke Party</strong>: Invite friends and sing along to your favorite Swedish songs. <a href=\"https://open.spotify.com/playlist/601W1WJ1eo4i6PXpnQpR0o\">Open the ‘Sing-Along Favorites’ playlist</a> on your phone or screen and sing-along to the lyrics.</li></ul>"
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                                    "children": "Playing music <strong>at the event</strong>&nbsp;"
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                                    "children": "To play music at the event, please register an account at <a href=\"https://www.soundtrackyourbrand.com/\" target=\"_blank\" rel=\"noreferrer noopener\">soundtrackyourbrand.com</a>.&nbsp;"
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                                    "children": "You will also need to seek a licence for the music from the local collecting organisation.&nbsp;You can find your local organisation in the list on the <a href=\"https://www.stim.se/sv/organisationen-stim/lista-over-upphovsrattssallskap-i-andra-lander\" target=\"_blank\" rel=\"noreferrer noopener\">STIM website</a>."
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                                            "title": "Tensta Gospel Choir – Swedish Music Moments",
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                                                "caption": "Tensta Gospel Choir. Photo: Anders Wiklund/TT"
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                                            "title": "‘Waltz for Debby’ by Monica Zetterlund – Swedish Music Moments",
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                                            "title": "Max Martin and Shellback have written many of Pink’s hit songs – Swedish Music Moments",
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                                                "alt": "Pop artist Pink performing, with an audience seen in the background.",
                                                "height": 1784,
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                                                "title": "Pink_Photo-Chris-Pizzello.jpg",
                                                "caption": "Pink. Photo: Chris Pizzello"
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                                            "title": "‘Levels’ by Avicii is released – Swedish Music Moments",
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                                                "alt": "DJ and producer Avicii portrayed against a brick wall.",
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                                                "caption": "Avicii. Photo: Sean Eriksson/Avicii Experience"
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                                            "title": "ABBA releases their comeback record ‘Voyage’ – Swedish Music Moments",
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                                                "alt": "A digital version of pop group ABBA, 'Abbatars', seen as small dots on a stage beyond a big audience.",
                                                "height": 900,
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                                                "title": "Swedish-music-moments-ABBA-thumbnail.jpg",
                                                "caption": "The Abbatar version of ABBA. Photo: ABBA by Johan Persson"
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                                            "title": "Ace of Base tops the US album charts with ‘The Sign’ – Swedish Music Moments",
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                                                "alt": "Portrait of the two women and two men who made up the band Ace of Base.",
                                                "height": 1907,
                                                "width": 1907,
                                                "title": "Ace-of-Base.jpg",
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                                            "title": "Max Martin has produced and written many of Britney Spears’ hit songs – Swedish Music Moments",
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                                                "alt": "Pop artist Britney Spears on a lit-up stage.",
                                                "height": 1849,
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                                                "title": "Britney-Spears_Photo-Ethan-Miller.jpg",
                                                "caption": "Britney Spears. Photo: Ethan Miller"
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                                            "title": "‘The Final Countdown’ by Europe roars to #1 in 25 countries – Swedish Music Moments",
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                                                "alt": "Europe singer Joey Tempest performing.",
                                                "height": 1977,
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                                                "caption": "Europe's lead singer Joey Tempest. Photo: Roger Turesson"
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                                            "title": "Neneh Cherry performs on BBC’s Top of the Pops – Swedish Music Moments",
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                                                "caption": "Neneh Cherry. Photo: Clive Dix/REX"
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                                            "title": "First Aid Kit performs Paul Simon’s ‘America’ at Polar Music Prize ceremony – Swedish Music Moments",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Swedish-music-moments-Polar-Music-Prize-thumbnail-e1694164276715.jpg",
                                                "alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
                                                "height": 900,
                                                "width": 900,
                                                "title": "Swedish-music-moments-Polar-Music-Prize-thumbnail.jpg",
                                                "caption": "Paul Simon. Photo: Polar Music Prize"
                                            },
                                            "href": "/materials/swedish-music-moments-first-aid-kit-performs-paul-simons-america-at-polar-music-prize-ceremony/"
                                        },
                                        {
                                            "title": "Composer Ludwig Göransson wins an Oscar – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/20k_1127415851-e1694167077168.jpg",
                                                "alt": "Ludwig Göransson at an event.",
                                                "height": 417,
                                                "width": 417,
                                                "title": "Ludwig Göransson",
                                                "caption": "Ludwig Göransson. Photo: Steve Granitz/WireImage"
                                            },
                                            "href": "/materials/swedish-music-moments-swedish-composer-ludwig-goransson-an-oscar-winner/"
                                        },
                                        {
                                            "title": "‘Hooked on a Feeling’ by Blue Swede hits #1 in the US Billboard charts – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Blue-Swede-scaled-e1694166605133.jpg",
                                                "alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
                                                "height": 2176,
                                                "width": 2176,
                                                "title": "Blue-Swede.jpg",
                                                "caption": "Björn Skifs and the Blue Swede band. Photo: Parlophone Music Sweden"
                                            },
                                            "href": "/materials/swedish-music-moments-hooked-on-a-feeling-by-blue-swede-hits-number-one-in-the-us-billboard-charts/"
                                        },
                                        {
                                            "title": "Max Martin has produced and written many of Taylor Swift’s hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Taylor-Swift_Photo-Caitlin-Ochs-scaled-e1694534489521.jpg",
                                                "alt": "Pop artist Taylor Swift performing on stage.",
                                                "height": 1758,
                                                "width": 1760,
                                                "title": "Taylor-Swift_Photo-Caitlin-Ochs.jpg",
                                                "caption": "Taylor Swift. Photo: Caitlin Ochs"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-taylor-swift/"
                                        },
                                        {
                                            "title": "‘Ray of Light’ music video by Jonas Åkerlund wins multiple prizes – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Jonas-Akerlund-Madonna_Photo-Vince-Bucci-e1694535060441.jpg",
                                                "alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
                                                "height": 1443,
                                                "width": 1443,
                                                "title": "Jonas-Akerlund-Madonna_Photo-Vince-Bucci.jpg",
                                                "caption": "Jonas Åkerlund and Madonna. Photo: Vince Bucci"
                                            },
                                            "href": "/materials/swedish-music-moments-ray-of-light-prizes/"
                                        },
                                        {
                                            "title": "‘It Must Have Been Love’ reaches #1 on the Billboard Hot 100 chart – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
                                                "alt": "Per Gessle and Marie Fredriksson of Swedish band Roxette.",
                                                "height": 900,
                                                "width": 893,
                                                "title": "Swedish-music-moments-Roxette-thumbnail.jpg",
                                                "caption": "Roxette. Photo: Mattias Edwall"
                                            },
                                            "href": "/materials/swedish-music-moments-roxette/"
                                        },
                                        {
                                            "title": "RedOne has produced and written many Lady Gaga hits – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA-scaled-e1694595987182.jpg",
                                                "alt": "Pop artist Lady Gaga on stage.",
                                                "height": 1708,
                                                "width": 1706,
                                                "title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg",
                                                "caption": "Lady Gaga. Photo: Marco Piraccini/Mondadori Portfolio/Sipa USA"
                                            },
                                            "href": "/materials/swedish-music-moments-redone-lady-gaga/"
                                        },
                                        {
                                            "title": "Max Martin quiz",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Max-Martin-quiz-thumbnail.jpg",
                                                "alt": "",
                                                "height": 710,
                                                "width": 400,
                                                "title": "Max Martin quiz",
                                                "caption": ""
                                            },
                                            "href": "/materials/max-martin-quiz/"
                                        },
                                        {
                                            "title": "Swedish music quiz",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Music-quiz-thumbnail.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 404,
                                                "title": "Music quiz",
                                                "caption": ""
                                            },
                                            "href": "/materials/swedish-music-quiz/"
                                        },
                                        {
                                            "title": "Swedish rock quiz ",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/11/rodrigo_rivas_ruiz-sweden_rock_festival-2076.jpg",
                                                "alt": "",
                                                "height": 2480,
                                                "width": 1720,
                                                "title": "rodrigo_rivas_ruiz-sweden_rock_festival-2076",
                                                "caption": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se "
                                            },
                                            "href": "/materials/swedish-rock-quiz/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Don’t forget to tag your posts with:<br>#SwedishMusicMoments"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "eurovision-and-abba",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Eurovision and ABBA",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Eurovision bingo cards",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Eurovision-bingo-thumbnail.jpg",
                                                "alt": "Sweden loves Eurovision bingo",
                                                "height": 1419,
                                                "width": 1000,
                                                "title": "Kopia av Your paragraph text – 1",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-bingo-cards/"
                                        },
                                        {
                                            "title": "Eurovision merch",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-merch.jpg",
                                                "alt": "",
                                                "height": 800,
                                                "width": 800,
                                                "title": "Eurovision merch",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-merch/"
                                        },
                                        {
                                            "title": "Eurovision AR filter and video",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/ESC-filter-video-thumbnail.jpg",
                                                "alt": "A cute dog using the Insta filter.",
                                                "height": 720,
                                                "width": 394,
                                                "title": "ESC filter video thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-ar-filter/"
                                        },
                                        {
                                            "title": "Eurovision quiz ",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Melodifestivalklubben-1.png",
                                                "alt": "Melodifestivalklubben OGOE Sweden",
                                                "height": 194,
                                                "width": 277,
                                                "title": "Melodifestivalklubben",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-quiz/"
                                        },
                                        {
                                            "title": "Eurovision playlists",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-ESC-winners.png",
                                                "alt": "Swedish Eurovision winners",
                                                "height": 289,
                                                "width": 286,
                                                "title": "Swedish ESC-winners",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-playlists/"
                                        },
                                        {
                                            "title": "ABBA playlist",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Sweden-loves-ABBA.png",
                                                "alt": "ABBA",
                                                "height": 284,
                                                "width": 288,
                                                "title": "Sweden loves ABBA",
                                                "caption": ""
                                            },
                                            "href": "/materials/abba-playlist/"
                                        },
                                        {
                                            "title": "Make your own ABBA hat",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/ABBA-hat-thumbnail-1.jpg",
                                                "alt": "One blue and one yellow hat with sequins.",
                                                "height": 720,
                                                "width": 396,
                                                "title": "ABBA hat thumbnail 1",
                                                "caption": ""
                                            },
                                            "href": "/materials/make-your-own-abba-hat/"
                                        },
                                        {
                                            "title": "ABBA 50 quiz",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/SoMe_ABBA.jpg",
                                                "alt": "",
                                                "height": 1305,
                                                "width": 1000,
                                                "title": "ABBA",
                                                "caption": "SPECIAL PRICE. ABBA, clockwise Bjšrn Ulvaeus, Benny Andersson,Agnetha FŠltskog and Anni-Frid Lyngstad. Pictured in Brussels/Belgium outside a TV-studio one day before their visit to the town of Waterloo. May 1974."
                                            },
                                            "href": "/materials/abba-quiz/"
                                        },
                                        {
                                            "title": "ABBA cutout board",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/09/ABBA-cut-out-board.jpg",
                                                "alt": "A cutout board of the four ABBA members in Waterloo outfits.",
                                                "height": 800,
                                                "width": 800,
                                                "title": "ABBA cut out board",
                                                "caption": "Montage of the cutout board. Original photo: BBC.\n"
                                            },
                                            "href": "/materials/abba-cutout-board/"
                                        }
                                    ]
                                },
                                {
                                    "type": "materials-block",
                                    "heading": "",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 12368,
                                            "downloadTitle": "Eurovision 2024: Visual identity (logo)",
                                            "title": "Eurovision  visual identity (logo)",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Logga-SwedenLovesEurovision-thumbnail.png",
                                                "alt": "Colorful logo with a read heart instead of the word Loves"
                                            },
                                            "download": false,
                                            "buttonText": "Download logo (password required)",
                                            "hidePopup": null,
                                            "mediaLink": "https://share.mediaflow.com/en/?9PCB2B3P8T"
                                        },
                                        {
                                            "id": 12354,
                                            "downloadTitle": "Eurovision 2024: Invitation card template",
                                            "title": "Eurovision invitation card template",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Invitation-Card-thumbnail-scaled.jpg",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Go to Canva template",
                                            "hidePopup": null,
                                            "mediaLink": "https://www.canva.com/design/DAGADFBWTe4/SqEO_inEzlkBd57IAPRCBA/view?utm_content=DAGADFBWTe4&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview#1"
                                        },
                                        {
                                            "id": 12371,
                                            "downloadTitle": "Eurovision 2024: Poster template",
                                            "title": "Eurovision event poster template",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-poster-thumb.png",
                                                "alt": "Sweden loves Eurovision"
                                            },
                                            "download": false,
                                            "buttonText": "Download template at Canva",
                                            "hidePopup": null,
                                            "mediaLink": "https://www.canva.com/design/DAGADHmpK1s/QoPXx8Bj_7FlewN7mLuANA/view?utm_content=DAGADHmpK1s&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview"
                                        },
                                        {
                                            "id": 13372,
                                            "downloadTitle": "Eurovision quiz",
                                            "title": "Quiz for Eurovision events",
                                            "format": "docx",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Eurovision-quiz.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download Eurovision quiz (DOCX 76 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/04/Eurovision-Quiz-2024.docx"
                                        },
                                        {
                                            "id": 12434,
                                            "downloadTitle": "Eurovision 2024: GIF stickers on Giphy",
                                            "title": "Eurovision GIF stickers on Giphy",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Gifstickers-thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Go to Giphy",
                                            "hidePopup": null,
                                            "mediaLink": "https://giphy.com/swedense/sweden-loves-eurovision"
                                        },
                                        {
                                            "id": 12345,
                                            "downloadTitle": "Eurovision 2024: How to create a viewing party",
                                            "title": "How to create a Eurovision viewing party",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-viewing-party-thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download pdf (PDF 145 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/03/Eurovision-2024-How-to-create-a-viewing-party.pdf"
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "sweden-on-spotify-",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Sweden on Spotify ",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 810,
                                            "downloadTitle": "Sweden on Spotify",
                                            "title": "Sweden on Spotify",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Sweden Spotify profile",
                                            "hidePopup": null,
                                            "mediaLink": "https://open.spotify.com/user/i1d6wp1sy4ey2qx9ilmvnwn62?si=329c7ad56f5d4739"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Sweden Spotify profile offers about 30 playlists on various themes. From&nbsp;‘Swedish Eurovision winners’ to ‘Swedish summer classics’ and&nbsp;‘Mega hits produced by Swedes’."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The ‘Sing-Along Favorites’ playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing-along to the lyrics. Spread the word and enjoy!"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "press-release",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Press",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 2812,
                                            "downloadTitle": "Swedish Music Moments – Press release",
                                            "title": "Press release",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download press release (DOCX 31 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Swedish-Music-Moments-press-release.docx"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Invite the press or guests to your event or exhibition!&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "To obtain high resolution print files for press images – apply to use this toolkit."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "get-inspired",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Get inspired"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Liepāja, Latvia"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "In april 2023 a Swedish Music Day was held in Liepāja, organised by the Liepāja High School of Music, Art and Design (LMMDV) in cooperation with the Embassy of Sweden in Riga."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Listening station. Photo: Liepāja Music and Art School",
                                    "title": "Swedish music moments in Riga",
                                    "alt": "Students listening to music.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/08/Swedish-Music-Moments-Riga.jpg",
                                    "width": 1200,
                                    "height": 802
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Liepāja Music and Art School",
                                    "title": "Swedish-Music-Moments-Riga-2",
                                    "alt": "People looking at posters of music artists Robyn and Avicii.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/08/Swedish-Music-Moments-Riga-2.jpg",
                                    "width": 1200,
                                    "height": 802
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Glacière station, Paris"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The exhibition was shown a week in June 2023 at the subway station Glacière. The event was a cooperation between the Embassy of Sweden in Paris, Spotify, the Swedish Institute and the public transport company RATP."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Alexandra Kumlin.",
                                    "title": "Swedish-Music-Moments-Paris-2",
                                    "alt": "The exhibition at the Glacière subway station.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/08/Swedish-Music-Moments-Paris-2.jpg",
                                    "width": 1200,
                                    "height": 802
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Alexandra Kumlin.",
                                    "title": "Swedish music moments in Paris",
                                    "alt": "An ABBA poster at a subway station.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/08/Swedish-Music-Moments-Paris.jpg",
                                    "width": 1200,
                                    "height": 802
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "More examples"
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Graham Lake performing at Sweden Makes Music event at Baby’s All Right in Brooklyn, New York, 12 April 2023. Photo: Annie Forrest.",
                                    "title": "graham-lake2-sweden-makes-music_new-york_photo-annie-forrest",
                                    "alt": "A concert in a club.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/08/graham-lake2-sweden-makes-music_new-york_photo-annie-forrest.jpg",
                                    "width": 2000,
                                    "height": 1334
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Swedish Music Moments in Abu Dhabi, United Arab Emirates.<br><a href=\"https://sharingsweden.se/app/uploads/2023/02/lyon-france.jpg\"></a>",
                                    "title": "Swedish-music-moments-abu-dhabi",
                                    "alt": "Music posters in a modern building.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2023/08/Swedish-music-moments-abu-dhabi.jpg",
                                    "width": 1600,
                                    "height": 1200
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "background",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Background"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Music is an important part of Swedish culture and Sweden is the world’s third largest music exporter. Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes.&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart. "
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes.&nbsp;"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se",
                            "title": "Way Out West Festival",
                            "alt": "A crowd at a music concert. ",
                            "src": "https://cms.sharingsweden.se/app/uploads/2023/08/rodrigo_rivas_ruiz-music_festival-1089_music-moments.jpg",
                            "width": 1200,
                            "height": 691
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Liepāja Music and Art School",
                            "title": "Swedish Music Moments in Liepāja, Latvia",
                            "alt": "Students looking at the music exhibition.",
                            "src": "https://cms.sharingsweden.se/app/uploads/2023/08/Swedish-Music-Moments-Riga-3.jpg",
                            "width": 1200,
                            "height": 802
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Swedish music&nbsp;is&nbsp;an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of&nbsp;Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music."
                                }
                            ]
                        },
                        {
                            "type": "info-box-group",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "m2",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "The exhibition contains"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Exhibition modules or posters<br>A listening station<br>A ‘Join the Band’ table"
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "contact",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Contact"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"mailto:oskar.rohlander(a)si.se\">Oskar Röhlander</a>"
                                        },
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Translations"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Albanian, Armenian, Croatian, French, German, Latvian, Spanish, Slovenian."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "anchor-link-menu",
                            "anchorId": "",
                            "title": "Content included",
                            "anchorLinks": [
                                {
                                    "title": "Exhibition",
                                    "href": "#exhibition"
                                },
                                {
                                    "title": "Events",
                                    "href": "#events"
                                },
                                {
                                    "title": "Social media posts",
                                    "href": "#social-media-posts"
                                },
                                {
                                    "title": "Eurovision and ABBA",
                                    "href": "#eurovision-and-abba"
                                },
                                {
                                    "title": "Sweden on Spotify ",
                                    "href": "#sweden-on-spotify-"
                                },
                                {
                                    "title": "Press release",
                                    "href": "#press-release"
                                },
                                {
                                    "title": "Get inspired",
                                    "href": "#get-inspired"
                                },
                                {
                                    "title": "Background",
                                    "href": "#background"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Swedish Music Moments"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "exhibition",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Exhibition",
                                    "materialCollectionsList": [
                                        {
                                            "title": "‘Music moments’ exhibition",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/12/Music-moments-exhibition.png",
                                                "alt": "Swedish music moments",
                                                "height": 551,
                                                "width": 392,
                                                "title": "Music moments exhibition",
                                                "caption": ""
                                            },
                                            "href": "/materials/music-moments-exhibition/"
                                        },
                                        {
                                            "title": "Exhibition trailer for Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/Swedish-Music-Moments-Trailer-thumbnail.jpg",
                                                "alt": "Oskar Röhlander presenting the exhibition",
                                                "height": 720,
                                                "width": 716,
                                                "title": "Swedish Music Moments Trailer",
                                                "caption": ""
                                            },
                                            "href": "/materials/exhibition-trailer-for-swedish-music-moments/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station.  "
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "events",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Events"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You can bring the Swedish Music Moments exhibition to life through a variety of events."
                                },
                                {
                                    "type": "list",
                                    "anchorId": "",
                                    "html": "<ul class=\"wp-block-list\"><li><strong>Expert Seminars</strong>: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.</li><li><strong>Workshops using the ‘Join the Band’ table</strong>: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.</li><li><strong>Listening Lounge</strong>: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.</li><li><strong>Music Classes</strong>: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.</li><li><strong>Networking Events</strong>: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.</li><li><strong>Pop-up Concerts</strong>: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.</li><li><strong>Karaoke Party</strong>: Invite friends and sing along to your favorite Swedish songs. <a href=\"https://open.spotify.com/playlist/601W1WJ1eo4i6PXpnQpR0o\">Open the ‘Sing-Along Favorites’ playlist</a> on your phone or screen and sing-along to the lyrics.</li></ul>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Playing music <strong>at the event</strong>&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "To play music at the event, please register an account at <a href=\"https://www.soundtrackyourbrand.com/\" target=\"_blank\" rel=\"noreferrer noopener\">soundtrackyourbrand.com</a>.&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You will also need to seek a licence for the music from the local collecting organisation.&nbsp;You can find your local organisation in the list on the <a href=\"https://www.stim.se/sv/organisationen-stim/lista-over-upphovsrattssallskap-i-andra-lander\" target=\"_blank\" rel=\"noreferrer noopener\">STIM website</a>."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "social-media-posts",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Social media video posts",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Tensta Gospel Choir – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Tensta-Gospel-Choir_Photo-Anders-Wiklund-TT-scaled-e1694167136630.jpg",
                                                "alt": "A gospel choir on stage.",
                                                "height": 1707,
                                                "width": 1708,
                                                "title": "Tensta-Gospel-Choir_Photo-Anders-Wiklund-TT.jpg",
                                                "caption": "Tensta Gospel Choir. Photo: Anders Wiklund/TT"
                                            },
                                            "href": "/materials/swedish-music-moments-choir-day/"
                                        },
                                        {
                                            "title": "‘Waltz for Debby’ by Monica Zetterlund – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Monica-Zetterlund_Photo-Johan-Warnlof-SCANPIX-scaled-e1694597197454.jpg",
                                                "alt": "Swedish jazz artist Monica Zetterlund singing.",
                                                "height": 1836,
                                                "width": 1835,
                                                "title": "Monica-Zetterlund_Photo-Johan-Warnlof-SCANPIX.jpg",
                                                "caption": "Monica Zetterlund. Photo: Johan Wärnlöf/Scanpix"
                                            },
                                            "href": "/materials/swedish-music-moments-waltz-for-debbie/"
                                        },
                                        {
                                            "title": "Max Martin and Shellback have written many of Pink’s hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Pink_Photo-Chris-Pizzello-scaled-e1694596502259.jpg",
                                                "alt": "Pop artist Pink performing, with an audience seen in the background.",
                                                "height": 1784,
                                                "width": 1785,
                                                "title": "Pink_Photo-Chris-Pizzello.jpg",
                                                "caption": "Pink. Photo: Chris Pizzello"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-shellback-pink/"
                                        },
                                        {
                                            "title": "‘Levels’ by Avicii is released – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Swedish-music-moments-Avicii-thumbnail-e1694533976445.jpg",
                                                "alt": "DJ and producer Avicii portrayed against a brick wall.",
                                                "height": 900,
                                                "width": 900,
                                                "title": "Swedish-music-moments-Avicii-thumbnail.jpg",
                                                "caption": "Avicii. Photo: Sean Eriksson/Avicii Experience"
                                            },
                                            "href": "/materials/swedish-music-moments-avicii/"
                                        },
                                        {
                                            "title": "ABBA releases their comeback record ‘Voyage’ – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Swedish-music-moments-ABBA-thumbnail-e1694158365467.jpg",
                                                "alt": "A digital version of pop group ABBA, 'Abbatars', seen as small dots on a stage beyond a big audience.",
                                                "height": 900,
                                                "width": 900,
                                                "title": "Swedish-music-moments-ABBA-thumbnail.jpg",
                                                "caption": "The Abbatar version of ABBA. Photo: ABBA by Johan Persson"
                                            },
                                            "href": "/materials/swedish-music-moments-swedish-band-abba-releases-their-comeback-record-voyage/"
                                        },
                                        {
                                            "title": "Ace of Base tops the US album charts with ‘The Sign’ – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Ace-of-Base-scaled-e1694101750139.jpg",
                                                "alt": "Portrait of the two women and two men who made up the band Ace of Base.",
                                                "height": 1907,
                                                "width": 1907,
                                                "title": "Ace-of-Base.jpg",
                                                "caption": ""
                                            },
                                            "href": "/materials/swedish-music-moments-ace-of-bases-album-the-sign-by-swedish-band-tops-the-us-album-charts-1993/"
                                        },
                                        {
                                            "title": "Max Martin has produced and written many of Britney Spears’ hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Britney-Spears_Photo-Ethan-Miller-scaled-e1694533296258.jpg",
                                                "alt": "Pop artist Britney Spears on a lit-up stage.",
                                                "height": 1849,
                                                "width": 1849,
                                                "title": "Britney-Spears_Photo-Ethan-Miller.jpg",
                                                "caption": "Britney Spears. Photo: Ethan Miller"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-britney-songs/"
                                        },
                                        {
                                            "title": "‘The Final Countdown’ by Europe roars to #1 in 25 countries – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
                                                "alt": "Europe singer Joey Tempest performing.",
                                                "height": 1977,
                                                "width": 1977,
                                                "title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg",
                                                "caption": "Europe's lead singer Joey Tempest. Photo: Roger Turesson"
                                            },
                                            "href": "/materials/swedish-music-moments-the-final-countdown/"
                                        },
                                        {
                                            "title": "Neneh Cherry performs on BBC’s Top of the Pops – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Neneh-Cherry_Photo-Clive-Dix-scaled-e1694166891181.jpg",
                                                "alt": "Artist Neneh Cherry on stage.",
                                                "height": 1689,
                                                "width": 1689,
                                                "title": "Neneh-Cherry_Photo-Clive-Dix.jpg",
                                                "caption": "Neneh Cherry. Photo: Clive Dix/REX"
                                            },
                                            "href": "/materials/swedish-music-moments-neneh-cherry/"
                                        },
                                        {
                                            "title": "First Aid Kit performs Paul Simon’s ‘America’ at Polar Music Prize ceremony – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Swedish-music-moments-Polar-Music-Prize-thumbnail-e1694164276715.jpg",
                                                "alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
                                                "height": 900,
                                                "width": 900,
                                                "title": "Swedish-music-moments-Polar-Music-Prize-thumbnail.jpg",
                                                "caption": "Paul Simon. Photo: Polar Music Prize"
                                            },
                                            "href": "/materials/swedish-music-moments-first-aid-kit-performs-paul-simons-america-at-polar-music-prize-ceremony/"
                                        },
                                        {
                                            "title": "Composer Ludwig Göransson wins an Oscar – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/20k_1127415851-e1694167077168.jpg",
                                                "alt": "Ludwig Göransson at an event.",
                                                "height": 417,
                                                "width": 417,
                                                "title": "Ludwig Göransson",
                                                "caption": "Ludwig Göransson. Photo: Steve Granitz/WireImage"
                                            },
                                            "href": "/materials/swedish-music-moments-swedish-composer-ludwig-goransson-an-oscar-winner/"
                                        },
                                        {
                                            "title": "‘Hooked on a Feeling’ by Blue Swede hits #1 in the US Billboard charts – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Blue-Swede-scaled-e1694166605133.jpg",
                                                "alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
                                                "height": 2176,
                                                "width": 2176,
                                                "title": "Blue-Swede.jpg",
                                                "caption": "Björn Skifs and the Blue Swede band. Photo: Parlophone Music Sweden"
                                            },
                                            "href": "/materials/swedish-music-moments-hooked-on-a-feeling-by-blue-swede-hits-number-one-in-the-us-billboard-charts/"
                                        },
                                        {
                                            "title": "Max Martin has produced and written many of Taylor Swift’s hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Taylor-Swift_Photo-Caitlin-Ochs-scaled-e1694534489521.jpg",
                                                "alt": "Pop artist Taylor Swift performing on stage.",
                                                "height": 1758,
                                                "width": 1760,
                                                "title": "Taylor-Swift_Photo-Caitlin-Ochs.jpg",
                                                "caption": "Taylor Swift. Photo: Caitlin Ochs"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-taylor-swift/"
                                        },
                                        {
                                            "title": "‘Ray of Light’ music video by Jonas Åkerlund wins multiple prizes – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Jonas-Akerlund-Madonna_Photo-Vince-Bucci-e1694535060441.jpg",
                                                "alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
                                                "height": 1443,
                                                "width": 1443,
                                                "title": "Jonas-Akerlund-Madonna_Photo-Vince-Bucci.jpg",
                                                "caption": "Jonas Åkerlund and Madonna. Photo: Vince Bucci"
                                            },
                                            "href": "/materials/swedish-music-moments-ray-of-light-prizes/"
                                        },
                                        {
                                            "title": "‘It Must Have Been Love’ reaches #1 on the Billboard Hot 100 chart – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
                                                "alt": "Per Gessle and Marie Fredriksson of Swedish band Roxette.",
                                                "height": 900,
                                                "width": 893,
                                                "title": "Swedish-music-moments-Roxette-thumbnail.jpg",
                                                "caption": "Roxette. Photo: Mattias Edwall"
                                            },
                                            "href": "/materials/swedish-music-moments-roxette/"
                                        },
                                        {
                                            "title": "RedOne has produced and written many Lady Gaga hits – Swedish Music Moments",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA-scaled-e1694595987182.jpg",
                                                "alt": "Pop artist Lady Gaga on stage.",
                                                "height": 1708,
                                                "width": 1706,
                                                "title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg",
                                                "caption": "Lady Gaga. Photo: Marco Piraccini/Mondadori Portfolio/Sipa USA"
                                            },
                                            "href": "/materials/swedish-music-moments-redone-lady-gaga/"
                                        },
                                        {
                                            "title": "Max Martin quiz",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Max-Martin-quiz-thumbnail.jpg",
                                                "alt": "",
                                                "height": 710,
                                                "width": 400,
                                                "title": "Max Martin quiz",
                                                "caption": ""
                                            },
                                            "href": "/materials/max-martin-quiz/"
                                        },
                                        {
                                            "title": "Swedish music quiz",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Music-quiz-thumbnail.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 404,
                                                "title": "Music quiz",
                                                "caption": ""
                                            },
                                            "href": "/materials/swedish-music-quiz/"
                                        },
                                        {
                                            "title": "Swedish rock quiz ",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/11/rodrigo_rivas_ruiz-sweden_rock_festival-2076.jpg",
                                                "alt": "",
                                                "height": 2480,
                                                "width": 1720,
                                                "title": "rodrigo_rivas_ruiz-sweden_rock_festival-2076",
                                                "caption": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se "
                                            },
                                            "href": "/materials/swedish-rock-quiz/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Don’t forget to tag your posts with:<br>#SwedishMusicMoments"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "eurovision-and-abba",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Eurovision and ABBA",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Eurovision bingo cards",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Eurovision-bingo-thumbnail.jpg",
                                                "alt": "Sweden loves Eurovision bingo",
                                                "height": 1419,
                                                "width": 1000,
                                                "title": "Kopia av Your paragraph text – 1",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-bingo-cards/"
                                        },
                                        {
                                            "title": "Eurovision merch",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-merch.jpg",
                                                "alt": "",
                                                "height": 800,
                                                "width": 800,
                                                "title": "Eurovision merch",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-merch/"
                                        },
                                        {
                                            "title": "Eurovision AR filter and video",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/ESC-filter-video-thumbnail.jpg",
                                                "alt": "A cute dog using the Insta filter.",
                                                "height": 720,
                                                "width": 394,
                                                "title": "ESC filter video thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-ar-filter/"
                                        },
                                        {
                                            "title": "Eurovision quiz ",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Melodifestivalklubben-1.png",
                                                "alt": "Melodifestivalklubben OGOE Sweden",
                                                "height": 194,
                                                "width": 277,
                                                "title": "Melodifestivalklubben",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-quiz/"
                                        },
                                        {
                                            "title": "Eurovision playlists",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-ESC-winners.png",
                                                "alt": "Swedish Eurovision winners",
                                                "height": 289,
                                                "width": 286,
                                                "title": "Swedish ESC-winners",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-playlists/"
                                        },
                                        {
                                            "title": "ABBA playlist",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Sweden-loves-ABBA.png",
                                                "alt": "ABBA",
                                                "height": 284,
                                                "width": 288,
                                                "title": "Sweden loves ABBA",
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                                                "alt": "One blue and one yellow hat with sequins.",
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                                    "children": "The Sweden Spotify profile offers about 30 playlists on various themes. From&nbsp;‘Swedish Eurovision winners’ to ‘Swedish summer classics’ and&nbsp;‘Mega hits produced by Swedes’."
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                                    "children": "The ‘Sing-Along Favorites’ playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing-along to the lyrics. Spread the word and enjoy!"
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                                    "children": "Invite the press or guests to your event or exhibition!&nbsp;"
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                                    "children": "To obtain high resolution print files for press images – apply to use this toolkit."
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                                    "children": "Liepāja, Latvia"
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                                    "children": "In april 2023 a Swedish Music Day was held in Liepāja, organised by the Liepāja High School of Music, Art and Design (LMMDV) in cooperation with the Embassy of Sweden in Riga."
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                                    "children": "Glacière station, Paris"
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                                    "children": "The exhibition was shown a week in June 2023 at the subway station Glacière. The event was a cooperation between the Embassy of Sweden in Paris, Spotify, the Swedish Institute and the public transport company RATP."
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                                    "children": "More examples"
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                                    "caption": "Swedish Music Moments in Abu Dhabi, United Arab Emirates.<br><a href=\"https://sharingsweden.se/app/uploads/2023/02/lyon-france.jpg\"></a>",
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                                    "children": "Music is an important part of Swedish culture and Sweden is the world’s third largest music exporter. Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes.&nbsp;"
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                                    "children": "Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart. "
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                                    "children": "Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes.&nbsp;"
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                                                        "content": "Swedish music&nbsp;is&nbsp;an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of&nbsp;Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music.",
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                                                                "content": "Exhibition modules or posters<br>A listening station<br>A ‘Join the Band’ table",
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                                                                "content": "<a href=\"mailto:oskar.rohlander(a)si.se\">Oskar Röhlander</a>",
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                                                                "content": "Translations",
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                                                                "content": "Albanian, Armenian, Croatian, French, German, Latvian, Spanish, Slovenian.",
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                                                                "content": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>",
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                                                    "title": "Get inspired",
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                                                        "content": "How to use Swedish Music Moments",
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                                                                "content": "A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!",
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                                                                "content": "The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language,&nbsp;always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.",
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                                                            "title": "Exhibition trailer for Swedish Music Moments",
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                                                                "alt": "Oskar Röhlander presenting the exhibition",
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                                                        "content": "The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station.  ",
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                                                        "content": "You can bring the Swedish Music Moments exhibition to life through a variety of events.",
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                                                    "saveContent": "<ul class=\"wp-block-list\"><li><strong>Expert Seminars</strong>: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.</li><li><strong>Workshops using the ‘Join the Band’ table</strong>: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.</li><li><strong>Listening Lounge</strong>: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.</li><li><strong>Music Classes</strong>: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.</li><li><strong>Networking Events</strong>: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.</li><li><strong>Pop-up Concerts</strong>: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.</li><li><strong>Karaoke Party</strong>: Invite friends and sing along to your favorite Swedish songs. <a href=\"https://open.spotify.com/playlist/601W1WJ1eo4i6PXpnQpR0o\">Open the ‘Sing-Along Favorites’ playlist</a> on your phone or screen and sing-along to the lyrics.</li></ul>",
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                                                        "content": "Playing music <strong>at the event</strong>&nbsp;",
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                                                        "content": "To play music at the event, please register an account at <a href=\"https://www.soundtrackyourbrand.com/\" target=\"_blank\" rel=\"noreferrer noopener\">soundtrackyourbrand.com</a>.&nbsp;",
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                                                        "content": "You will also need to seek a licence for the music from the local collecting organisation.&nbsp;You can find your local organisation in the list on the <a href=\"https://www.stim.se/sv/organisationen-stim/lista-over-upphovsrattssallskap-i-andra-lander\" target=\"_blank\" rel=\"noreferrer noopener\">STIM website</a>.",
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                                                            "title": "Tensta Gospel Choir – Swedish Music Moments",
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                                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Tensta-Gospel-Choir_Photo-Anders-Wiklund-TT-scaled-e1694167136630.jpg",
                                                                "alt": "A gospel choir on stage.",
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                                                                "width": 1708,
                                                                "title": "Tensta-Gospel-Choir_Photo-Anders-Wiklund-TT.jpg",
                                                                "caption": "Tensta Gospel Choir. Photo: Anders Wiklund/TT"
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                                                            "title": "‘Waltz for Debby’ by Monica Zetterlund – Swedish Music Moments",
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                                                                "alt": "Swedish jazz artist Monica Zetterlund singing.",
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                                                                "title": "Monica-Zetterlund_Photo-Johan-Warnlof-SCANPIX.jpg",
                                                                "caption": "Monica Zetterlund. Photo: Johan Wärnlöf/Scanpix"
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                                                        {
                                                            "title": "Max Martin and Shellback have written many of Pink’s hit songs – Swedish Music Moments",
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                                                                "alt": "Pop artist Pink performing, with an audience seen in the background.",
                                                                "height": 1784,
                                                                "width": 1785,
                                                                "title": "Pink_Photo-Chris-Pizzello.jpg",
                                                                "caption": "Pink. Photo: Chris Pizzello"
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                                                        {
                                                            "title": "‘Levels’ by Avicii is released – Swedish Music Moments",
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                                                                "alt": "DJ and producer Avicii portrayed against a brick wall.",
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                                                                "title": "Swedish-music-moments-Avicii-thumbnail.jpg",
                                                                "caption": "Avicii. Photo: Sean Eriksson/Avicii Experience"
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                                                            "title": "ABBA releases their comeback record ‘Voyage’ – Swedish Music Moments",
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                                                                "alt": "A digital version of pop group ABBA, 'Abbatars', seen as small dots on a stage beyond a big audience.",
                                                                "height": 900,
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                                                                "title": "Swedish-music-moments-ABBA-thumbnail.jpg",
                                                                "caption": "The Abbatar version of ABBA. Photo: ABBA by Johan Persson"
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                                                        {
                                                            "title": "Ace of Base tops the US album charts with ‘The Sign’ – Swedish Music Moments",
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                                                                "alt": "Portrait of the two women and two men who made up the band Ace of Base.",
                                                                "height": 1907,
                                                                "width": 1907,
                                                                "title": "Ace-of-Base.jpg",
                                                                "caption": ""
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                                                            "href": "/materials/swedish-music-moments-ace-of-bases-album-the-sign-by-swedish-band-tops-the-us-album-charts-1993/"
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                                                        {
                                                            "title": "Max Martin has produced and written many of Britney Spears’ hit songs – Swedish Music Moments",
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                                                                "alt": "Pop artist Britney Spears on a lit-up stage.",
                                                                "height": 1849,
                                                                "width": 1849,
                                                                "title": "Britney-Spears_Photo-Ethan-Miller.jpg",
                                                                "caption": "Britney Spears. Photo: Ethan Miller"
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                                                        {
                                                            "title": "‘The Final Countdown’ by Europe roars to #1 in 25 countries – Swedish Music Moments",
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                                                                "alt": "Europe singer Joey Tempest performing.",
                                                                "height": 1977,
                                                                "width": 1977,
                                                                "title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg",
                                                                "caption": "Europe's lead singer Joey Tempest. Photo: Roger Turesson"
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                                                        {
                                                            "title": "Neneh Cherry performs on BBC’s Top of the Pops – Swedish Music Moments",
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                                                                "alt": "Artist Neneh Cherry on stage.",
                                                                "height": 1689,
                                                                "width": 1689,
                                                                "title": "Neneh-Cherry_Photo-Clive-Dix.jpg",
                                                                "caption": "Neneh Cherry. Photo: Clive Dix/REX"
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                                                        {
                                                            "title": "First Aid Kit performs Paul Simon’s ‘America’ at Polar Music Prize ceremony – Swedish Music Moments",
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                                                                "alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
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                                                                "title": "Swedish-music-moments-Polar-Music-Prize-thumbnail.jpg",
                                                                "caption": "Paul Simon. Photo: Polar Music Prize"
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                                                        {
                                                            "title": "Composer Ludwig Göransson wins an Oscar – Swedish Music Moments",
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                                                                "alt": "Ludwig Göransson at an event.",
                                                                "height": 417,
                                                                "width": 417,
                                                                "title": "Ludwig Göransson",
                                                                "caption": "Ludwig Göransson. Photo: Steve Granitz/WireImage"
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                                                        {
                                                            "title": "‘Hooked on a Feeling’ by Blue Swede hits #1 in the US Billboard charts – Swedish Music Moments",
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                                                                "alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
                                                                "height": 2176,
                                                                "width": 2176,
                                                                "title": "Blue-Swede.jpg",
                                                                "caption": "Björn Skifs and the Blue Swede band. Photo: Parlophone Music Sweden"
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                                                        {
                                                            "title": "Max Martin has produced and written many of Taylor Swift’s hit songs – Swedish Music Moments",
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                                                                "alt": "Pop artist Taylor Swift performing on stage.",
                                                                "height": 1758,
                                                                "width": 1760,
                                                                "title": "Taylor-Swift_Photo-Caitlin-Ochs.jpg",
                                                                "caption": "Taylor Swift. Photo: Caitlin Ochs"
                                                            },
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                                                        {
                                                            "title": "‘Ray of Light’ music video by Jonas Åkerlund wins multiple prizes – Swedish Music Moments",
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                                                                "alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
                                                                "height": 1443,
                                                                "width": 1443,
                                                                "title": "Jonas-Akerlund-Madonna_Photo-Vince-Bucci.jpg",
                                                                "caption": "Jonas Åkerlund and Madonna. Photo: Vince Bucci"
                                                            },
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                                                        },
                                                        {
                                                            "title": "‘It Must Have Been Love’ reaches #1 on the Billboard Hot 100 chart – Swedish Music Moments",
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                                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
                                                                "alt": "Per Gessle and Marie Fredriksson of Swedish band Roxette.",
                                                                "height": 900,
                                                                "width": 893,
                                                                "title": "Swedish-music-moments-Roxette-thumbnail.jpg",
                                                                "caption": "Roxette. Photo: Mattias Edwall"
                                                            },
                                                            "href": "/materials/swedish-music-moments-roxette/"
                                                        },
                                                        {
                                                            "title": "RedOne has produced and written many Lady Gaga hits – Swedish Music Moments",
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                                                                "alt": "Pop artist Lady Gaga on stage.",
                                                                "height": 1708,
                                                                "width": 1706,
                                                                "title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg",
                                                                "caption": "Lady Gaga. Photo: Marco Piraccini/Mondadori Portfolio/Sipa USA"
                                                            },
                                                            "href": "/materials/swedish-music-moments-redone-lady-gaga/"
                                                        },
                                                        {
                                                            "title": "Max Martin quiz",
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                                                            },
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                                                        },
                                                        {
                                                            "title": "Swedish music quiz",
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                                                        {
                                                            "title": "Swedish rock quiz ",
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                                                                "caption": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se "
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                                                        "content": "Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates.",
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                                                    "__typename": "CoreParagraphBlock"
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                                                        "content": "You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language.",
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                                                        "content": "Don’t forget to tag your posts with:<br>#SwedishMusicMoments",
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                                                        "content": "The ‘Sing-Along Favorites’ playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing-along to the lyrics. Spread the word and enjoy!",
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                                                        "content": "Invite the press or guests to your event or exhibition!&nbsp;",
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                                                        "content": "Liepāja, Latvia",
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                                                        "content": "Glacière station, Paris",
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                                                        "content": "More examples",
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                                                        "alt": "A concert in a club.",
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