Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se Photo: Liepāja Music and Art School About this toolkit Swedish music is an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music.
The exhibition contains Exhibition modules or posters
Contact Oskar Röhlander, oskar.rohlander@si.se
Translations Albanian, Armenian, Croatian, French, German, Latvian, Spanish, Slovenian.
How to use Swedish Music Moments A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!
The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.
The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station.
Events You can bring the Swedish Music Moments exhibition to life through a variety of events.
Expert Seminars : Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.Workshops using the ‘Join the Band’ table : Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.Listening Lounge : Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.Music Classes : Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.Networking Events : Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.Pop-up Concerts : Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.Karaoke Party : Invite friends and sing along to your favorite Swedish songs. Open the ‘Sing-Along Favorites’ playlist on your phone or screen and sing-along to the lyrics.Playing music at the event To play music at the event, please register an account at soundtrackyourbrand.com .
You will also need to seek a licence for the music from the local collecting organisation. You can find your local organisation in the list on the STIM website .
Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates.
You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language.
Don’t forget to tag your posts with:
The Sweden Spotify profile offers about 30 playlists on various themes. From ‘Swedish Eurovision winners’ to ‘Swedish summer classics’ and ‘Mega hits produced by Swedes’.
The ‘Sing-Along Favorites’ playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing-along to the lyrics. Spread the word and enjoy!
Press Download press release (DOCX 31 KB) Press release Invite the press or guests to your event or exhibition!
To obtain high resolution print files for press images – apply to use this toolkit.
Get inspired Liepāja, Latvia In april 2023 a Swedish Music Day was held in Liepāja, organised by the Liepāja High School of Music, Art and Design (LMMDV) in cooperation with the Embassy of Sweden in Riga.
Listening station. Photo: Liepāja Music and Art School Photo: Liepāja Music and Art School Glacière station, Paris The exhibition was shown a week in June 2023 at the subway station Glacière. The event was a cooperation between the Embassy of Sweden in Paris, Spotify, the Swedish Institute and the public transport company RATP.
Photo: Alexandra Kumlin. Photo: Alexandra Kumlin. More examples Graham Lake performing at Sweden Makes Music event at Baby’s All Right in Brooklyn, New York, 12 April 2023. Photo: Annie Forrest. Swedish Music Moments in Abu Dhabi, United Arab Emirates.
Background Music is an important part of Swedish culture and Sweden is the world’s third largest music exporter. Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes.
Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart.
Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes.
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{
"title": "A Swedish love story",
"subtitle": "Filming with Sweden and Swedish films and drama series",
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"caption": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se",
"title": "Way Out West Festival",
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"caption": "Photo: Liepāja Music and Art School",
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"children": "Swedish music is an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music."
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"children": "Exhibition modules or posters<br>A listening station<br>A ‘Join the Band’ table"
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"children": "Oskar Röhlander, oskar.rohlander@si.se"
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"children": "Translations"
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"children": "Albanian, Armenian, Croatian, French, German, Latvian, Spanish, Slovenian."
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"children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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"children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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"title": "Eurovision and ABBA",
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"title": "Sweden on Spotify ",
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{
"title": "Press release",
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"title": "Get inspired",
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"children": "A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!"
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{
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"children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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"children": "The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station. "
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"children": "You can bring the Swedish Music Moments exhibition to life through a variety of events."
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"html": "<ul class=\"wp-block-list\"><li><strong>Expert Seminars</strong>: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.</li><li><strong>Workshops using the ‘Join the Band’ table</strong>: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.</li><li><strong>Listening Lounge</strong>: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.</li><li><strong>Music Classes</strong>: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.</li><li><strong>Networking Events</strong>: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.</li><li><strong>Pop-up Concerts</strong>: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.</li><li><strong>Karaoke Party</strong>: Invite friends and sing along to your favorite Swedish songs. <a href=\"https://open.spotify.com/playlist/601W1WJ1eo4i6PXpnQpR0o\">Open the ‘Sing-Along Favorites’ playlist</a> on your phone or screen and sing-along to the lyrics.</li></ul>"
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"children": "Playing music <strong>at the event</strong> "
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"children": "To play music at the event, please register an account at <a href=\"https://www.soundtrackyourbrand.com/\" target=\"_blank\" rel=\"noreferrer noopener\">soundtrackyourbrand.com</a>. "
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"children": "You will also need to seek a licence for the music from the local collecting organisation. You can find your local organisation in the list on the <a href=\"https://www.stim.se/sv/organisationen-stim/lista-over-upphovsrattssallskap-i-andra-lander\" target=\"_blank\" rel=\"noreferrer noopener\">STIM website</a>."
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"title": "‘Waltz for Debby’ by Monica Zetterlund – Swedish Music Moments",
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"title": "Max Martin and Shellback have written many of Pink’s hit songs – Swedish Music Moments",
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"alt": "Pop artist Pink performing, with an audience seen in the background.",
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"title": "Pink_Photo-Chris-Pizzello.jpg",
"caption": "Pink. Photo: Chris Pizzello"
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"title": "‘Levels’ by Avicii is released – Swedish Music Moments",
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"alt": "DJ and producer Avicii portrayed against a brick wall.",
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"caption": "Avicii. Photo: Sean Eriksson/Avicii Experience"
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"title": "ABBA releases their comeback record ‘Voyage’ – Swedish Music Moments",
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"alt": "A digital version of pop group ABBA, 'Abbatars', seen as small dots on a stage beyond a big audience.",
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"caption": "The Abbatar version of ABBA. Photo: ABBA by Johan Persson"
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"title": "Ace of Base tops the US album charts with ‘The Sign’ – Swedish Music Moments",
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"alt": "Portrait of the two women and two men who made up the band Ace of Base.",
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"title": "Max Martin has produced and written many of Britney Spears’ hit songs – Swedish Music Moments",
"image": {
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"alt": "Pop artist Britney Spears on a lit-up stage.",
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"title": "Britney-Spears_Photo-Ethan-Miller.jpg",
"caption": "Britney Spears. Photo: Ethan Miller"
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"href": "/materials/swedish-music-moments-max-martin-britney-songs/"
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{
"title": "‘The Final Countdown’ by Europe roars to #1 in 25 countries – Swedish Music Moments",
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"alt": "Europe singer Joey Tempest performing.",
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"width": 1977,
"title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg",
"caption": "Europe's lead singer Joey Tempest. Photo: Roger Turesson"
},
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{
"title": "Neneh Cherry performs on BBC’s Top of the Pops – Swedish Music Moments",
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"alt": "Artist Neneh Cherry on stage.",
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"title": "Neneh-Cherry_Photo-Clive-Dix.jpg",
"caption": "Neneh Cherry. Photo: Clive Dix/REX"
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{
"title": "First Aid Kit performs Paul Simon’s ‘America’ at Polar Music Prize ceremony – Swedish Music Moments",
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"alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
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"caption": "Paul Simon. Photo: Polar Music Prize"
},
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{
"title": "Composer Ludwig Göransson wins an Oscar – Swedish Music Moments",
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"alt": "Ludwig Göransson at an event.",
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"title": "Ludwig Göransson",
"caption": "Ludwig Göransson. Photo: Steve Granitz/WireImage"
},
"href": "/materials/swedish-music-moments-swedish-composer-ludwig-goransson-an-oscar-winner/"
},
{
"title": "‘Hooked on a Feeling’ by Blue Swede hits #1 in the US Billboard charts – Swedish Music Moments",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/Blue-Swede-scaled-e1694166605133.jpg",
"alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
"height": 2176,
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"title": "Blue-Swede.jpg",
"caption": "Björn Skifs and the Blue Swede band. Photo: Parlophone Music Sweden"
},
"href": "/materials/swedish-music-moments-hooked-on-a-feeling-by-blue-swede-hits-number-one-in-the-us-billboard-charts/"
},
{
"title": "Max Martin has produced and written many of Taylor Swift’s hit songs – Swedish Music Moments",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/Taylor-Swift_Photo-Caitlin-Ochs-scaled-e1694534489521.jpg",
"alt": "Pop artist Taylor Swift performing on stage.",
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"caption": "Taylor Swift. Photo: Caitlin Ochs"
},
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{
"title": "‘Ray of Light’ music video by Jonas Åkerlund wins multiple prizes – Swedish Music Moments",
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"alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
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"caption": "Jonas Åkerlund and Madonna. Photo: Vince Bucci"
},
"href": "/materials/swedish-music-moments-ray-of-light-prizes/"
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{
"title": "‘It Must Have Been Love’ reaches #1 on the Billboard Hot 100 chart – Swedish Music Moments",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
"alt": "Per Gessle and Marie Fredriksson of Swedish band Roxette.",
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"caption": "Roxette. Photo: Mattias Edwall"
},
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},
{
"title": "RedOne has produced and written many Lady Gaga hits – Swedish Music Moments",
"image": {
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"alt": "Pop artist Lady Gaga on stage.",
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"width": 1706,
"title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg",
"caption": "Lady Gaga. Photo: Marco Piraccini/Mondadori Portfolio/Sipa USA"
},
"href": "/materials/swedish-music-moments-redone-lady-gaga/"
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{
"title": "Max Martin quiz",
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{
"title": "Swedish rock quiz ",
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"children": "Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates."
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"children": "You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language."
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{
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"children": "Don’t forget to tag your posts with:<br>#SwedishMusicMoments"
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"children": "The Sweden Spotify profile offers about 30 playlists on various themes. From ‘Swedish Eurovision winners’ to ‘Swedish summer classics’ and ‘Mega hits produced by Swedes’."
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"children": "The ‘Sing-Along Favorites’ playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing-along to the lyrics. Spread the word and enjoy!"
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"children": "Invite the press or guests to your event or exhibition! "
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"children": "To obtain high resolution print files for press images – apply to use this toolkit."
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"children": "Liepāja, Latvia"
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"children": "In april 2023 a Swedish Music Day was held in Liepāja, organised by the Liepāja High School of Music, Art and Design (LMMDV) in cooperation with the Embassy of Sweden in Riga."
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"children": "The exhibition was shown a week in June 2023 at the subway station Glacière. The event was a cooperation between the Embassy of Sweden in Paris, Spotify, the Swedish Institute and the public transport company RATP."
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"caption": "Graham Lake performing at Sweden Makes Music event at Baby’s All Right in Brooklyn, New York, 12 April 2023. Photo: Annie Forrest.",
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"caption": "Swedish Music Moments in Abu Dhabi, United Arab Emirates.<br><a href=\"https://sharingsweden.se/app/uploads/2023/02/lyon-france.jpg\"></a>",
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"children": "Music is an important part of Swedish culture and Sweden is the world’s third largest music exporter. Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes. "
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"children": "Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart. "
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"children": "Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes. "
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"children": "Swedish music is an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music."
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"children": "Exhibition modules or posters<br>A listening station<br>A ‘Join the Band’ table"
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"children": "Oskar Röhlander, oskar.rohlander@si.se"
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"children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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"children": "A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!"
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"children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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"children": "The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station. "
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"html": "<ul class=\"wp-block-list\"><li><strong>Expert Seminars</strong>: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.</li><li><strong>Workshops using the ‘Join the Band’ table</strong>: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.</li><li><strong>Listening Lounge</strong>: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.</li><li><strong>Music Classes</strong>: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.</li><li><strong>Networking Events</strong>: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.</li><li><strong>Pop-up Concerts</strong>: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.</li><li><strong>Karaoke Party</strong>: Invite friends and sing along to your favorite Swedish songs. <a href=\"https://open.spotify.com/playlist/601W1WJ1eo4i6PXpnQpR0o\">Open the ‘Sing-Along Favorites’ playlist</a> on your phone or screen and sing-along to the lyrics.</li></ul>"
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"children": "To play music at the event, please register an account at <a href=\"https://www.soundtrackyourbrand.com/\" target=\"_blank\" rel=\"noreferrer noopener\">soundtrackyourbrand.com</a>. "
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"children": "You will also need to seek a licence for the music from the local collecting organisation. You can find your local organisation in the list on the <a href=\"https://www.stim.se/sv/organisationen-stim/lista-over-upphovsrattssallskap-i-andra-lander\" target=\"_blank\" rel=\"noreferrer noopener\">STIM website</a>."
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"title": "Max Martin and Shellback have written many of Pink’s hit songs – Swedish Music Moments",
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"alt": "Pop artist Pink performing, with an audience seen in the background.",
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"title": "‘Levels’ by Avicii is released – Swedish Music Moments",
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"alt": "DJ and producer Avicii portrayed against a brick wall.",
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"alt": "A digital version of pop group ABBA, 'Abbatars', seen as small dots on a stage beyond a big audience.",
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"caption": "The Abbatar version of ABBA. Photo: ABBA by Johan Persson"
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"title": "Max Martin has produced and written many of Britney Spears’ hit songs – Swedish Music Moments",
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"alt": "Pop artist Britney Spears on a lit-up stage.",
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"caption": "Britney Spears. Photo: Ethan Miller"
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"title": "‘The Final Countdown’ by Europe roars to #1 in 25 countries – Swedish Music Moments",
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"alt": "Europe singer Joey Tempest performing.",
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"title": "First Aid Kit performs Paul Simon’s ‘America’ at Polar Music Prize ceremony – Swedish Music Moments",
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"title": "Composer Ludwig Göransson wins an Oscar – Swedish Music Moments",
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"alt": "Ludwig Göransson at an event.",
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"title": "Ludwig Göransson",
"caption": "Ludwig Göransson. Photo: Steve Granitz/WireImage"
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"title": "‘Hooked on a Feeling’ by Blue Swede hits #1 in the US Billboard charts – Swedish Music Moments",
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"alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
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"title": "Blue-Swede.jpg",
"caption": "Björn Skifs and the Blue Swede band. Photo: Parlophone Music Sweden"
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"title": "Max Martin has produced and written many of Taylor Swift’s hit songs – Swedish Music Moments",
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"alt": "Pop artist Taylor Swift performing on stage.",
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"caption": "Taylor Swift. Photo: Caitlin Ochs"
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"title": "‘It Must Have Been Love’ reaches #1 on the Billboard Hot 100 chart – Swedish Music Moments",
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"alt": "Per Gessle and Marie Fredriksson of Swedish band Roxette.",
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"caption": "Roxette. Photo: Mattias Edwall"
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"title": "RedOne has produced and written many Lady Gaga hits – Swedish Music Moments",
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"children": "Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates."
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"children": "You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language."
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"children": "Don’t forget to tag your posts with:<br>#SwedishMusicMoments"
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"children": "Music is an important part of Swedish culture and Sweden is the world’s third largest music exporter. Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes. "
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"saveContent": "<ul class=\"wp-block-list\"><li><strong>Expert Seminars</strong>: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.</li><li><strong>Workshops using the ‘Join the Band’ table</strong>: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.</li><li><strong>Listening Lounge</strong>: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.</li><li><strong>Music Classes</strong>: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.</li><li><strong>Networking Events</strong>: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.</li><li><strong>Pop-up Concerts</strong>: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.</li><li><strong>Karaoke Party</strong>: Invite friends and sing along to your favorite Swedish songs. <a href=\"https://open.spotify.com/playlist/601W1WJ1eo4i6PXpnQpR0o\">Open the ‘Sing-Along Favorites’ playlist</a> on your phone or screen and sing-along to the lyrics.</li></ul>",
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"content": "To play music at the event, please register an account at <a href=\"https://www.soundtrackyourbrand.com/\" target=\"_blank\" rel=\"noreferrer noopener\">soundtrackyourbrand.com</a>. ",
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"content": "You will also need to seek a licence for the music from the local collecting organisation. You can find your local organisation in the list on the <a href=\"https://www.stim.se/sv/organisationen-stim/lista-over-upphovsrattssallskap-i-andra-lander\" target=\"_blank\" rel=\"noreferrer noopener\">STIM website</a>.",
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