Swedish Music Moments – Share a musical experience

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Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se
Photo: Liepāja Music and Art School

About this toolkit

Swedish music is an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music.

The exhibition contains

Exhibition modules or posters
A listening station
A ‘Join the Band’ table

Contact

Oskar Röhlander

Translations

Albanian, Armenian, French, Croatian, Latvian, Spanish, Slovenian, German.

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

How to use Swedish Music Moments

A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!

The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.

Exhibition

Exhibition overview

Exhibition text for translation

Exhibition trailer for social media and screening

A standalone exhibition module
Toolkit: Exhibition module

Exhibition module – Architecture for the toolkit exhibitions

A big audience at a concert, with purple confetti in the air.
Playlist on Spotify

Exhibition playlist for ‘Listening station’

The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station. The listening station provides a space for the audience to listen to music.

The ‘Join the Band’ table highlights Swedish music innovations and allows audiences to engage and learn through interactive elements. You can bring these innovations to life by renting or borrowing the equipment displayed on the table. Get creative and immerse yourself in the musical world of Sweden. 

Please apply to use this toolkit in order to obtain high resolution print files, exhibition video, and video loop for the Join the band table.

Events

You can bring the Swedish Music Moments exhibition to life through a variety of events.

  • Expert Seminars: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.
  • Workshops using the ‘Join the Band’ table: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.
  • Listening Lounge: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.
  • Music Classes: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.
  • Networking Events: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.
  • Pop-up Concerts: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.
  • Karaoke Party: Invite friends and sing along to your favorite Swedish songs. Open the ‘Sing-Along Favorites’ playlist on your phone or screen and sing-along to the lyrics.

Playing music at the event 

To play music at the event, please register an account at soundtrackyourbrand.com

You will also need to seek a licence for the music from the local collecting organisation. You can find your local organisation in the list on the STIM website.

Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates.

You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language.

Don’t forget to tag your posts with:
#SwedishMusicMoments

Let your followers test their music knowledge in a music quiz!

Sweden on Spotify 

Sweden Spotify profile

Sweden on Spotify

The Sweden Spotify profile offers about 30 playlists on various themes. From ‘Swedish Eurovision winners’ to ‘Swedish summer classics’ and ‘Mega hits produced by Swedes’.

The ‘Sing-Along Favorites’ playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing-along to the lyrics. Spread the word and enjoy!

Press

Press release

Invite the press or guests to your event or exhibition! 

To obtain high resolution print files for press images – apply to use this toolkit.

Get inspired

Liepāja, Latvia

In april 2023 a Swedish Music Day was held in Liepāja, organised by the Liepāja High School of Music, Art and Design (LMMDV) in cooperation with the Embassy of Sweden in Riga.

Photo: Liepāja Music and Art School
Photo: Liepāja Music and Art School

Glacière station, Paris

The exhibition was shown a week in June 2023 at the subway station Glacière. The event was a cooperation between the Embassy of Sweden in Paris, Spotify, the Swedish Institute and the public transport company RATP.

Photo: Alexandra Kumlin.
Photo: Alexandra Kumlin.

More examples

Graham Lake performing at Sweden Makes Music event at Baby’s All Right in Brooklyn, New York, 12 April 2023. Photo: Annie Forrest.
Swedish Music Moments in Abu Dhabi, United Arab Emirates.

Background

Music is an important part of Swedish culture and Sweden is the world’s third largest music exporter. Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes. 

Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart. 

Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes. 

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                                    "children": "Swedish music&nbsp;is&nbsp;an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of&nbsp;Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music."
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                                            "children": "Albanian, Armenian, French, Croatian, Latvian, Spanish, Slovenian, German."
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                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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                                            "children": "A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!"
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                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
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                                    "children": "The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station. The listening station provides a space for the audience to listen to music."
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                                    "children": "The ‘Join the Band’ table highlights Swedish music innovations and allows audiences to engage and learn through interactive elements.&nbsp;You can bring these innovations to life by renting or borrowing the equipment displayed on the table. Get creative and immerse yourself in the musical world of Sweden.&nbsp;"
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                                    "children": "Please apply to use this toolkit in order to obtain high resolution print files, exhibition video, and video loop for the Join the band table."
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                                    "children": "You can bring the Swedish Music Moments exhibition to life through a variety of events."
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                                    "html": "<ul><li><strong>Expert Seminars</strong>: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.</li><li><strong>Workshops using the ‘Join the Band’ table</strong>: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.</li><li><strong>Listening Lounge</strong>: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.</li><li><strong>Music Classes</strong>: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.</li><li><strong>Networking Events</strong>: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.</li><li><strong>Pop-up Concerts</strong>: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.</li><li><strong>Karaoke Party</strong>: Invite friends and sing along to your favorite Swedish songs. <a href=\"https://open.spotify.com/playlist/601W1WJ1eo4i6PXpnQpR0o\">Open the ‘Sing-Along Favorites’ playlist</a> on your phone or screen and sing-along to the lyrics.</li></ul>"
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                                    "children": "Playing music <strong>at the event</strong>&nbsp;"
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                                    "children": "To play music at the event, please register an account at <a href=\"https://www.soundtrackyourbrand.com/\" target=\"_blank\" rel=\"noreferrer noopener\">soundtrackyourbrand.com</a>.&nbsp;"
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                                    "children": "You will also need to seek a licence for the music from the local collecting organisation.&nbsp;You can find your local organisation in the list on the <a href=\"https://www.stim.se/sv/organisationen-stim/lista-over-upphovsrattssallskap-i-andra-lander\" target=\"_blank\" rel=\"noreferrer noopener\">STIM website</a>."
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                                                "caption": "The Abbatar version of ABBA. Photo: ABBA by Johan Persson"
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                                        {
                                            "title": "‘The Final Countdown’ by Europe roars to #1 in 25 countries – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
                                                "alt": "Europe singer Joey Tempest performing.",
                                                "height": 1977,
                                                "width": 1977,
                                                "title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg",
                                                "caption": "Europe's lead singer Joey Tempest. Photo: Roger Turesson"
                                            },
                                            "href": "/materials/swedish-music-moments-the-final-countdown/"
                                        },
                                        {
                                            "title": "First Aid Kit performs Paul Simon’s ‘America’ at Polar Music Prize ceremony – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Polar-Music-Prize-thumbnail-e1694164276715.jpg",
                                                "alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
                                                "height": 900,
                                                "width": 900,
                                                "title": "Swedish-music-moments-Polar-Music-Prize-thumbnail.jpg",
                                                "caption": "Paul Simon. Photo: Polar Music Prize"
                                            },
                                            "href": "/materials/swedish-music-moments-first-aid-kit-performs-paul-simons-america-at-polar-music-prize-ceremony/"
                                        },
                                        {
                                            "title": "‘Hooked on a Feeling’ by Blue Swede hits #1 in the US Billboard charts – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Blue-Swede-scaled-e1694166605133.jpg",
                                                "alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
                                                "height": 2176,
                                                "width": 2176,
                                                "title": "Blue-Swede.jpg",
                                                "caption": "Björn Skifs and the Blue Swede band. Photo: Parlophone Music Sweden"
                                            },
                                            "href": "/materials/swedish-music-moments-hooked-on-a-feeling-by-blue-swede-hits-number-one-in-the-us-billboard-charts/"
                                        },
                                        {
                                            "title": "Max Martin has produced and written many of Britney Spears’ hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Britney-Spears_Photo-Ethan-Miller-scaled-e1694533296258.jpg",
                                                "alt": "Pop artist Britney Spears on a lit-up stage.",
                                                "height": 1849,
                                                "width": 1849,
                                                "title": "Britney-Spears_Photo-Ethan-Miller.jpg",
                                                "caption": "Britney Spears. Photo: Ethan Miller"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-britney-songs/"
                                        },
                                        {
                                            "title": "‘Levels’ by Avicii is released – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Avicii-thumbnail-e1694533976445.jpg",
                                                "alt": "DJ and producer Avicii portrayed against a brick wall.",
                                                "height": 900,
                                                "width": 900,
                                                "title": "Swedish-music-moments-Avicii-thumbnail.jpg",
                                                "caption": "Avicii. Photo: Sean Eriksson/Avicii Experience"
                                            },
                                            "href": "/materials/swedish-music-moments-avicii/"
                                        },
                                        {
                                            "title": "Max Martin has produced and written many of Taylor Swift’s hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Taylor-Swift_Photo-Caitlin-Ochs-scaled-e1694534489521.jpg",
                                                "alt": "Pop artist Taylor Swift performing on stage.",
                                                "height": 1758,
                                                "width": 1760,
                                                "title": "Taylor-Swift_Photo-Caitlin-Ochs.jpg",
                                                "caption": "Taylor Swift. Photo: Caitlin Ochs"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-taylor-swift/"
                                        },
                                        {
                                            "title": "‘Ray of Light’ music video by Jonas Åkerlund wins multiple prizes – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Jonas-Akerlund-Madonna_Photo-Vince-Bucci-e1694535060441.jpg",
                                                "alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
                                                "height": 1443,
                                                "width": 1443,
                                                "title": "Jonas-Akerlund-Madonna_Photo-Vince-Bucci.jpg",
                                                "caption": "Jonas Åkerlund and Madonna. Photo: Vince Bucci"
                                            },
                                            "href": "/materials/swedish-music-moments-ray-of-light-prizes/"
                                        },
                                        {
                                            "title": "‘It Must Have Been Love’ reaches #1 on the Billboard Hot 100 chart – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
                                                "alt": "Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.",
                                                "height": 900,
                                                "width": 893,
                                                "title": "Swedish-music-moments-Roxette-thumbnail.jpg",
                                                "caption": "Roxette. Photo: Mattias Edwall"
                                            },
                                            "href": "/materials/swedish-music-moments-roxette/"
                                        },
                                        {
                                            "title": "‘Waltz for Debby’ – one of the most critically acclaimed Swedish albums of all time – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Monica-Zetterlund_Photo-Johan-Warnlof-SCANPIX-scaled-e1694597197454.jpg",
                                                "alt": "Swedish jazz artist Monica Zetterlund singing.",
                                                "height": 1836,
                                                "width": 1835,
                                                "title": "Monica-Zetterlund_Photo-Johan-Warnlof-SCANPIX.jpg",
                                                "caption": "Monica Zetterlund. Photo: Johan Wärnlöf/Scanpix"
                                            },
                                            "href": "/materials/swedish-music-moments-waltz-for-debbie/"
                                        },
                                        {
                                            "title": "Max Martin and Shellback have written many of Pink’s hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Pink_Photo-Chris-Pizzello-scaled-e1694596502259.jpg",
                                                "alt": "Pop artist Pink performing, with an audience seen in the background.",
                                                "height": 1784,
                                                "width": 1785,
                                                "title": "Pink_Photo-Chris-Pizzello.jpg",
                                                "caption": "Pink. Photo: Chris Pizzello"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-shellback-pink/"
                                        },
                                        {
                                            "title": "RedOne has produced and written many Lady Gaga hits – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA-scaled-e1694595987182.jpg",
                                                "alt": "Pop artist Lady Gaga on stage.",
                                                "height": 1708,
                                                "width": 1706,
                                                "title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg",
                                                "caption": "Lady Gaga. Photo: Marco Piraccini/Mondadori Portfolio/Sipa USA"
                                            },
                                            "href": "/materials/swedish-music-moments-redone-lady-gaga/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Don’t forget to tag your posts with:<br>#SwedishMusicMoments"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "quizzes-for-social-media",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Quizzes for social media",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Swedish music quiz",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Music-quiz-thumbnail.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 404,
                                                "title": "Music quiz",
                                                "caption": ""
                                            },
                                            "href": "/materials/swedish-music-quiz/"
                                        },
                                        {
                                            "title": "Swedish rock quiz ",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/rodrigo_rivas_ruiz-sweden_rock_festival-2076.jpg",
                                                "alt": "",
                                                "height": 2480,
                                                "width": 1720,
                                                "title": "rodrigo_rivas_ruiz-sweden_rock_festival-2076",
                                                "caption": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se "
                                            },
                                            "href": "/materials/swedish-rock-quiz/"
                                        },
                                        {
                                            "title": "Max Martin quiz",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Max-Martin-quiz-thumbnail.jpg",
                                                "alt": "",
                                                "height": 710,
                                                "width": 400,
                                                "title": "Max Martin quiz",
                                                "caption": ""
                                            },
                                            "href": "/materials/max-martin-quiz/"
                                        },
                                        {
                                            "title": "ABBA 50 quiz",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/SoMe_ABBA.jpg",
                                                "alt": "",
                                                "height": 1305,
                                                "width": 1000,
                                                "title": "ABBA",
                                                "caption": "SPECIAL PRICE. ABBA, clockwise Bjšrn Ulvaeus, Benny Andersson,Agnetha FŠltskog and Anni-Frid Lyngstad. Pictured in Brussels/Belgium outside a TV-studio one day before their visit to the town of Waterloo. May 1974."
                                            },
                                            "href": "/materials/abba-quiz/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Let your followers test their music knowledge in a music quiz!"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "sweden-on-spotify-",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Sweden on Spotify ",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 810,
                                            "downloadTitle": "Sweden on Spotify",
                                            "title": "Sweden on Spotify",
                                            "format": "",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Sweden Spotify profile",
                                            "hidePopup": null,
                                            "mediaLink": "https://open.spotify.com/user/i1d6wp1sy4ey2qx9ilmvnwn62?si=329c7ad56f5d4739"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Sweden Spotify profile offers about 30 playlists on various themes. From&nbsp;‘Swedish Eurovision winners’ to ‘Swedish summer classics’ and&nbsp;‘Mega hits produced by Swedes’."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The ‘Sing-Along Favorites’ playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing-along to the lyrics. Spread the word and enjoy!"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "press-release",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Press",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 2812,
                                            "downloadTitle": "Swedish Music Moments – Press release",
                                            "title": "Press release",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download press release (DOCX 31 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Swedish-Music-Moments-press-release.docx"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Invite the press or guests to your event or exhibition!&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "To obtain high resolution print files for press images – apply to use this toolkit."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "get-inspired",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Get inspired"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Liepāja, Latvia"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "In april 2023 a Swedish Music Day was held in Liepāja, organised by the Liepāja High School of Music, Art and Design (LMMDV) in cooperation with the Embassy of Sweden in Riga."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Liepāja Music and Art School",
                                    "title": "Swedish music moments in Riga",
                                    "alt": "",
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-Music-Moments-Riga.jpg",
                                    "width": 1200,
                                    "height": 802
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Liepāja Music and Art School",
                                    "title": "Swedish-Music-Moments-Riga-2",
                                    "alt": "",
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-Music-Moments-Riga-2.jpg",
                                    "width": 1200,
                                    "height": 802
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Glacière station, Paris"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The exhibition was shown a week in June 2023 at the subway station Glacière. The event was a cooperation between the Embassy of Sweden in Paris, Spotify, the Swedish Institute and the public transport company RATP."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Alexandra Kumlin.",
                                    "title": "Swedish music moments in Paris",
                                    "alt": "",
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-Music-Moments-Paris.jpg",
                                    "width": 1200,
                                    "height": 802
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Alexandra Kumlin.",
                                    "title": "Swedish-Music-Moments-Paris-2",
                                    "alt": "",
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-Music-Moments-Paris-2.jpg",
                                    "width": 1200,
                                    "height": 802
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "More examples"
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Graham Lake performing at Sweden Makes Music event at Baby’s All Right in Brooklyn, New York, 12 April 2023. Photo: Annie Forrest.",
                                    "title": "graham-lake2-sweden-makes-music_new-york_photo-annie-forrest",
                                    "alt": "",
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/graham-lake2-sweden-makes-music_new-york_photo-annie-forrest.jpg",
                                    "width": 2000,
                                    "height": 1334
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Swedish Music Moments in Abu Dhabi, United Arab Emirates.<br><a href=\"https://sharingsweden.se/app/uploads/2023/02/lyon-france.jpg\"></a>",
                                    "title": "Swedish-music-moments-abu-dhabi",
                                    "alt": "",
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-music-moments-abu-dhabi.jpg",
                                    "width": 1600,
                                    "height": 1200
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "background",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Background"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Music is an important part of Swedish culture and Sweden is the world’s third largest music exporter. Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes.&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart. "
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes.&nbsp;"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se",
                            "title": "Way Out West Festival",
                            "alt": "",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/rodrigo_rivas_ruiz-music_festival-1089_music-moments.jpg",
                            "width": 1200,
                            "height": 691
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Photo: Liepāja Music and Art School",
                            "title": "Swedish Music Moments in Liepāja, Latvia",
                            "alt": "",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-Music-Moments-Riga-3.jpg",
                            "width": 1200,
                            "height": 802
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Swedish music&nbsp;is&nbsp;an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of&nbsp;Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music."
                                }
                            ]
                        },
                        {
                            "type": "info-box-group",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "m2",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "The exhibition contains"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Exhibition modules or posters<br>A listening station<br>A ‘Join the Band’ table"
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "contact",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Contact"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"mailto:oskar.rohlander(a)si.se\">Oskar Röhlander</a>"
                                        },
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Translations"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Albanian, Armenian, French, Croatian, Latvian, Spanish, Slovenian, German."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "anchor-link-menu",
                            "anchorId": "",
                            "title": "Content included",
                            "anchorLinks": [
                                {
                                    "title": "Exhibition",
                                    "href": "#exhibition"
                                },
                                {
                                    "title": "Events",
                                    "href": "#events"
                                },
                                {
                                    "title": "Social media posts",
                                    "href": "#social-media-posts"
                                },
                                {
                                    "title": "Quizzes for social media",
                                    "href": "#quizzes-for-social-media"
                                },
                                {
                                    "title": "Sweden on Spotify ",
                                    "href": "#sweden-on-spotify-"
                                },
                                {
                                    "title": "Press release",
                                    "href": "#press-release"
                                },
                                {
                                    "title": "Get inspired",
                                    "href": "#get-inspired"
                                },
                                {
                                    "title": "Background",
                                    "href": "#background"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Swedish Music Moments"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "A lot of people share a musical experience with Swedish songwriters, producers or artists! This toolkit gives you an opportunity to celebrate those relationships!"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "exhibition",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Exhibition",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 2761,
                                            "downloadTitle": "Swedish music moments – exhibition overview",
                                            "title": "Exhibition overview",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/swedish-music-moments-exhibition-overview-thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download overview (PDF 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/swedish_music_moments_exhibititon_overview.pdf"
                                        },
                                        {
                                            "id": 2762,
                                            "downloadTitle": "Swedish music moments – text for translation",
                                            "title": "Exhibition text for translation",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download text for translation (DOCX 54 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/swedish-music-moments_exhibition-text-eng.docx"
                                        },
                                        {
                                            "id": 2763,
                                            "downloadTitle": "Swedish music moments – exhibition trailer",
                                            "title": "Exhibition trailer for social media and screening",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-Music-Moments-Trailer-thumbnail.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download exhibition trailer (English version, clean version and SRT-file) (ZIP 91 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Swedish-Music-Moments-Trailer.zip"
                                        },
                                        {
                                            "id": 8005,
                                            "downloadTitle": "Toolkit: exhibition module",
                                            "title": "Exhibition module – Architecture for the toolkit exhibitions",
                                            "format": "",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/Exhibition-module-single.png",
                                                "alt": "A standalone exhibition module"
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                                            "download": false,
                                            "buttonText": "Toolkit: Exhibition module",
                                            "hidePopup": null,
                                            "mediaLink": "https://sharingsweden.se/toolkits/exhibition-module"
                                        },
                                        {
                                            "id": 2764,
                                            "downloadTitle": "Swedish music moments – Spotify playlist",
                                            "title": "Exhibition playlist for ‘Listening station’",
                                            "format": "",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/rodrigo_rivas_ruiz-music_festival-1089_music-moments.jpg",
                                                "alt": "A big audience at a concert, with purple confetti in the air."
                                            },
                                            "download": false,
                                            "buttonText": "Playlist on Spotify",
                                            "hidePopup": null,
                                            "mediaLink": "https://open.spotify.com/playlist/4LpfpOmy7Ox0bcnkHoe9FM"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station. The listening station provides a space for the audience to listen to music."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The ‘Join the Band’ table highlights Swedish music innovations and allows audiences to engage and learn through interactive elements.&nbsp;You can bring these innovations to life by renting or borrowing the equipment displayed on the table. Get creative and immerse yourself in the musical world of Sweden.&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Please apply to use this toolkit in order to obtain high resolution print files, exhibition video, and video loop for the Join the band table."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "events",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Events"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You can bring the Swedish Music Moments exhibition to life through a variety of events."
                                },
                                {
                                    "type": "list",
                                    "anchorId": "",
                                    "html": "<ul><li><strong>Expert Seminars</strong>: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.</li><li><strong>Workshops using the ‘Join the Band’ table</strong>: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.</li><li><strong>Listening Lounge</strong>: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.</li><li><strong>Music Classes</strong>: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.</li><li><strong>Networking Events</strong>: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.</li><li><strong>Pop-up Concerts</strong>: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.</li><li><strong>Karaoke Party</strong>: Invite friends and sing along to your favorite Swedish songs. <a href=\"https://open.spotify.com/playlist/601W1WJ1eo4i6PXpnQpR0o\">Open the ‘Sing-Along Favorites’ playlist</a> on your phone or screen and sing-along to the lyrics.</li></ul>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Playing music <strong>at the event</strong>&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "To play music at the event, please register an account at <a href=\"https://www.soundtrackyourbrand.com/\" target=\"_blank\" rel=\"noreferrer noopener\">soundtrackyourbrand.com</a>.&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You will also need to seek a licence for the music from the local collecting organisation.&nbsp;You can find your local organisation in the list on the <a href=\"https://www.stim.se/sv/organisationen-stim/lista-over-upphovsrattssallskap-i-andra-lander\" target=\"_blank\" rel=\"noreferrer noopener\">STIM website</a>."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "social-media-posts",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Social media video posts",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Composer Ludwig Göransson wins an Oscar – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/20k_1127415851-e1694167077168.jpg",
                                                "alt": "Colour portrait of Ludwig Göransson.",
                                                "height": 417,
                                                "width": 417,
                                                "title": "20k_1127415851.jpg",
                                                "caption": "Ludwig Göransson. Photo: Steve Granitz/WireImage"
                                            },
                                            "href": "/materials/swedish-music-moments-swedish-composer-ludwig-goransson-an-oscar-winner/"
                                        },
                                        {
                                            "title": "Tensta Gospel Choir – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Tensta-Gospel-Choir_Photo-Anders-Wiklund-TT-scaled-e1694167136630.jpg",
                                                "alt": "A choir on stage.",
                                                "height": 1707,
                                                "width": 1708,
                                                "title": "Tensta-Gospel-Choir_Photo-Anders-Wiklund-TT.jpg",
                                                "caption": "Tensta Gospel Choir. Photo: Anders Wiklund/TT"
                                            },
                                            "href": "/materials/swedish-music-moments-choir-day/"
                                        },
                                        {
                                            "title": "Neneh Cherry performs on BBC’s Top of the Pops – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Neneh-Cherry_Photo-Clive-Dix-scaled-e1694166891181.jpg",
                                                "alt": "Artist Neneh Cherry on stage.",
                                                "height": 1689,
                                                "width": 1689,
                                                "title": "Neneh-Cherry_Photo-Clive-Dix.jpg",
                                                "caption": "Neneh Cherry. Photo: Clive Dix/REX"
                                            },
                                            "href": "/materials/swedish-music-moments-neneh-cherry/"
                                        },
                                        {
                                            "title": "Ace of Base tops the US album charts with ‘The Sign’ – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Ace-of-Base-scaled-e1694101750139.jpg",
                                                "alt": "Portrait of the two women and two men who made up the band Ace of Base.",
                                                "height": 1907,
                                                "width": 1907,
                                                "title": "Ace-of-Base.jpg",
                                                "caption": ""
                                            },
                                            "href": "/materials/swedish-music-moments-ace-of-bases-album-the-sign-by-swedish-band-tops-the-us-album-charts-1993/"
                                        },
                                        {
                                            "title": "ABBA releases their comeback record ‘Voyage’ – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-ABBA-thumbnail-e1694158365467.jpg",
                                                "alt": "A digital version of pop group ABBA, 'Abbatars', seen as small dots on a stage beyond a big audience.",
                                                "height": 900,
                                                "width": 900,
                                                "title": "Swedish-music-moments-ABBA-thumbnail.jpg",
                                                "caption": "The Abbatar version of ABBA. Photo: ABBA by Johan Persson"
                                            },
                                            "href": "/materials/swedish-music-moments-swedish-band-abba-releases-their-comeback-record-voyage/"
                                        },
                                        {
                                            "title": "‘The Final Countdown’ by Europe roars to #1 in 25 countries – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
                                                "alt": "Europe singer Joey Tempest performing.",
                                                "height": 1977,
                                                "width": 1977,
                                                "title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg",
                                                "caption": "Europe's lead singer Joey Tempest. Photo: Roger Turesson"
                                            },
                                            "href": "/materials/swedish-music-moments-the-final-countdown/"
                                        },
                                        {
                                            "title": "First Aid Kit performs Paul Simon’s ‘America’ at Polar Music Prize ceremony – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Polar-Music-Prize-thumbnail-e1694164276715.jpg",
                                                "alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
                                                "height": 900,
                                                "width": 900,
                                                "title": "Swedish-music-moments-Polar-Music-Prize-thumbnail.jpg",
                                                "caption": "Paul Simon. Photo: Polar Music Prize"
                                            },
                                            "href": "/materials/swedish-music-moments-first-aid-kit-performs-paul-simons-america-at-polar-music-prize-ceremony/"
                                        },
                                        {
                                            "title": "‘Hooked on a Feeling’ by Blue Swede hits #1 in the US Billboard charts – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Blue-Swede-scaled-e1694166605133.jpg",
                                                "alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
                                                "height": 2176,
                                                "width": 2176,
                                                "title": "Blue-Swede.jpg",
                                                "caption": "Björn Skifs and the Blue Swede band. Photo: Parlophone Music Sweden"
                                            },
                                            "href": "/materials/swedish-music-moments-hooked-on-a-feeling-by-blue-swede-hits-number-one-in-the-us-billboard-charts/"
                                        },
                                        {
                                            "title": "Max Martin has produced and written many of Britney Spears’ hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Britney-Spears_Photo-Ethan-Miller-scaled-e1694533296258.jpg",
                                                "alt": "Pop artist Britney Spears on a lit-up stage.",
                                                "height": 1849,
                                                "width": 1849,
                                                "title": "Britney-Spears_Photo-Ethan-Miller.jpg",
                                                "caption": "Britney Spears. Photo: Ethan Miller"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-britney-songs/"
                                        },
                                        {
                                            "title": "‘Levels’ by Avicii is released – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Avicii-thumbnail-e1694533976445.jpg",
                                                "alt": "DJ and producer Avicii portrayed against a brick wall.",
                                                "height": 900,
                                                "width": 900,
                                                "title": "Swedish-music-moments-Avicii-thumbnail.jpg",
                                                "caption": "Avicii. Photo: Sean Eriksson/Avicii Experience"
                                            },
                                            "href": "/materials/swedish-music-moments-avicii/"
                                        },
                                        {
                                            "title": "Max Martin has produced and written many of Taylor Swift’s hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Taylor-Swift_Photo-Caitlin-Ochs-scaled-e1694534489521.jpg",
                                                "alt": "Pop artist Taylor Swift performing on stage.",
                                                "height": 1758,
                                                "width": 1760,
                                                "title": "Taylor-Swift_Photo-Caitlin-Ochs.jpg",
                                                "caption": "Taylor Swift. Photo: Caitlin Ochs"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-taylor-swift/"
                                        },
                                        {
                                            "title": "‘Ray of Light’ music video by Jonas Åkerlund wins multiple prizes – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Jonas-Akerlund-Madonna_Photo-Vince-Bucci-e1694535060441.jpg",
                                                "alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
                                                "height": 1443,
                                                "width": 1443,
                                                "title": "Jonas-Akerlund-Madonna_Photo-Vince-Bucci.jpg",
                                                "caption": "Jonas Åkerlund and Madonna. Photo: Vince Bucci"
                                            },
                                            "href": "/materials/swedish-music-moments-ray-of-light-prizes/"
                                        },
                                        {
                                            "title": "‘It Must Have Been Love’ reaches #1 on the Billboard Hot 100 chart – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
                                                "alt": "Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.",
                                                "height": 900,
                                                "width": 893,
                                                "title": "Swedish-music-moments-Roxette-thumbnail.jpg",
                                                "caption": "Roxette. Photo: Mattias Edwall"
                                            },
                                            "href": "/materials/swedish-music-moments-roxette/"
                                        },
                                        {
                                            "title": "‘Waltz for Debby’ – one of the most critically acclaimed Swedish albums of all time – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Monica-Zetterlund_Photo-Johan-Warnlof-SCANPIX-scaled-e1694597197454.jpg",
                                                "alt": "Swedish jazz artist Monica Zetterlund singing.",
                                                "height": 1836,
                                                "width": 1835,
                                                "title": "Monica-Zetterlund_Photo-Johan-Warnlof-SCANPIX.jpg",
                                                "caption": "Monica Zetterlund. Photo: Johan Wärnlöf/Scanpix"
                                            },
                                            "href": "/materials/swedish-music-moments-waltz-for-debbie/"
                                        },
                                        {
                                            "title": "Max Martin and Shellback have written many of Pink’s hit songs – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Pink_Photo-Chris-Pizzello-scaled-e1694596502259.jpg",
                                                "alt": "Pop artist Pink performing, with an audience seen in the background.",
                                                "height": 1784,
                                                "width": 1785,
                                                "title": "Pink_Photo-Chris-Pizzello.jpg",
                                                "caption": "Pink. Photo: Chris Pizzello"
                                            },
                                            "href": "/materials/swedish-music-moments-max-martin-shellback-pink/"
                                        },
                                        {
                                            "title": "RedOne has produced and written many Lady Gaga hits – Swedish Music Moments",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA-scaled-e1694595987182.jpg",
                                                "alt": "Pop artist Lady Gaga on stage.",
                                                "height": 1708,
                                                "width": 1706,
                                                "title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg",
                                                "caption": "Lady Gaga. Photo: Marco Piraccini/Mondadori Portfolio/Sipa USA"
                                            },
                                            "href": "/materials/swedish-music-moments-redone-lady-gaga/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Don’t forget to tag your posts with:<br>#SwedishMusicMoments"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "quizzes-for-social-media",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Quizzes for social media",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Swedish music quiz",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Music-quiz-thumbnail.jpg",
                                                "alt": "",
                                                "height": 720,
                                                "width": 404,
                                                "title": "Music quiz",
                                                "caption": ""
                                            },
                                            "href": "/materials/swedish-music-quiz/"
                                        },
                                        {
                                            "title": "Swedish rock quiz ",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/rodrigo_rivas_ruiz-sweden_rock_festival-2076.jpg",
                                                "alt": "",
                                                "height": 2480,
                                                "width": 1720,
                                                "title": "rodrigo_rivas_ruiz-sweden_rock_festival-2076",
                                                "caption": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se "
                                            },
                                            "href": "/materials/swedish-rock-quiz/"
                                        },
                                        {
                                            "title": "Max Martin quiz",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Max-Martin-quiz-thumbnail.jpg",
                                                "alt": "",
                                                "height": 710,
                                                "width": 400,
                                                "title": "Max Martin quiz",
                                                "caption": ""
                                            },
                                            "href": "/materials/max-martin-quiz/"
                                        },
                                        {
                                            "title": "ABBA 50 quiz",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/SoMe_ABBA.jpg",
                                                "alt": "",
                                                "height": 1305,
                                                "width": 1000,
                                                "title": "ABBA",
                                                "caption": "SPECIAL PRICE. ABBA, clockwise Bjšrn Ulvaeus, Benny Andersson,Agnetha FŠltskog and Anni-Frid Lyngstad. Pictured in Brussels/Belgium outside a TV-studio one day before their visit to the town of Waterloo. May 1974."
                                            },
                                            "href": "/materials/abba-quiz/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Let your followers test their music knowledge in a music quiz!"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "sweden-on-spotify-",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Sweden on Spotify ",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 810,
                                            "downloadTitle": "Sweden on Spotify",
                                            "title": "Sweden on Spotify",
                                            "format": "",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Sweden Spotify profile",
                                            "hidePopup": null,
                                            "mediaLink": "https://open.spotify.com/user/i1d6wp1sy4ey2qx9ilmvnwn62?si=329c7ad56f5d4739"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Sweden Spotify profile offers about 30 playlists on various themes. From&nbsp;‘Swedish Eurovision winners’ to ‘Swedish summer classics’ and&nbsp;‘Mega hits produced by Swedes’."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The ‘Sing-Along Favorites’ playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing-along to the lyrics. Spread the word and enjoy!"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "press-release",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Press",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 2812,
                                            "downloadTitle": "Swedish Music Moments – Press release",
                                            "title": "Press release",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download press release (DOCX 31 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Swedish-Music-Moments-press-release.docx"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Invite the press or guests to your event or exhibition!&nbsp;"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "To obtain high resolution print files for press images – apply to use this toolkit."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "get-inspired",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Get inspired"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Liepāja, Latvia"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "In april 2023 a Swedish Music Day was held in Liepāja, organised by the Liepāja High School of Music, Art and Design (LMMDV) in cooperation with the Embassy of Sweden in Riga."
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                                    "caption": "Photo: Liepāja Music and Art School",
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                                    "caption": "Photo: Liepāja Music and Art School",
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                                    "h3": true,
                                    "children": "Glacière station, Paris"
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                                    "children": "The exhibition was shown a week in June 2023 at the subway station Glacière. The event was a cooperation between the Embassy of Sweden in Paris, Spotify, the Swedish Institute and the public transport company RATP."
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                                    "caption": "Photo: Alexandra Kumlin.",
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                                    "caption": "Photo: Alexandra Kumlin.",
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                                    "children": "More examples"
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                                    "caption": "Graham Lake performing at Sweden Makes Music event at Baby’s All Right in Brooklyn, New York, 12 April 2023. Photo: Annie Forrest.",
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                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/graham-lake2-sweden-makes-music_new-york_photo-annie-forrest.jpg",
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                                    "height": 1334
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                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Swedish Music Moments in Abu Dhabi, United Arab Emirates.<br><a href=\"https://sharingsweden.se/app/uploads/2023/02/lyon-france.jpg\"></a>",
                                    "title": "Swedish-music-moments-abu-dhabi",
                                    "alt": "",
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-music-moments-abu-dhabi.jpg",
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                                    "height": 1200
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                                    "children": "Background"
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                                    "children": "Music is an important part of Swedish culture and Sweden is the world’s third largest music exporter. Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes.&nbsp;"
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                                    "children": "Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart. "
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                                    "anchorId": "",
                                    "children": "Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes.&nbsp;"
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                                                        "content": "Swedish music&nbsp;is&nbsp;an incredible success story. How on earth could a small country of 10 million people partly located above the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? This toolkit contains an exhibition of the reasons behind the success story of&nbsp;Swedish music, as well as iconic moments from the Swedish music history. The material also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music.",
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                                                                "content": "Exhibition modules or posters<br>A listening station<br>A ‘Join the Band’ table",
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                                                                "content": "<a href=\"mailto:oskar.rohlander(a)si.se\">Oskar Röhlander</a>",
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                                                                "content": "Translations",
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                                                                "content": "Albanian, Armenian, French, Croatian, Latvian, Spanish, Slovenian, German.",
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                                                                "content": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.",
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                                                                "content": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>",
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                                                    "title": "Sweden on Spotify ",
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                                                    "title": "Get inspired",
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                                                                "content": "The exhibition material is available as high-resolution PDF files in English and as word files for translation. When you translate the material to your local language, always contact the Swedish Institute for information about existing translations and help creating high-resolution PDF print files.",
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                                                            "buttonText": "Playlist on Spotify",
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                                                            "mediaLink": "https://open.spotify.com/playlist/4LpfpOmy7Ox0bcnkHoe9FM"
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                                                        "content": "The exhibition can be used as standalone modules or printed as posters and displayed in various locations, such as in subways, at music festivals, or trade shows. The exhibition includes both the ‘Join the Band’ table and a listening station. The listening station provides a space for the audience to listen to music.",
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                                                        "content": "The ‘Join the Band’ table highlights Swedish music innovations and allows audiences to engage and learn through interactive elements.&nbsp;You can bring these innovations to life by renting or borrowing the equipment displayed on the table. Get creative and immerse yourself in the musical world of Sweden.&nbsp;",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
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                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Please apply to use this toolkit in order to obtain high resolution print files, exhibition video, and video loop for the Join the band table.",
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                                                    "__typename": "CoreParagraphBlock"
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                                                        "anchor": "",
                                                        "content": "Events",
                                                        "__typename": "CoreHeadingBlockAttributes"
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                                                    "__typename": "CoreHeadingBlock"
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                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "You can bring the Swedish Music Moments exhibition to life through a variety of events.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
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                                                {
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                                                    "saveContent": "<ul><li><strong>Expert Seminars</strong>: Invite Swedish music experts to speak about various aspects of the music scene, such as history, industry, innovation, and production.</li><li><strong>Workshops using the ‘Join the Band’ table</strong>: Organise interactive workshops where attendees can learn about Swedish music innovations and participate in hands-on activities.</li><li><strong>Listening Lounge</strong>: Host a listening party where a local musician plays their favorite Swedish music and is interviewed about their musical influences and inspirations.</li><li><strong>Music Classes</strong>: Offer music classes, led by Swedish music experts, that focus on different aspects of the music industry and production.</li><li><strong>Networking Events</strong>: Organise networking events for local music industry professionals and Swedish music industry representatives to connect and exchange ideas.</li><li><strong>Pop-up Concerts</strong>: Host pop-up concerts featuring local artists who perform their own music as well as cover versions of Swedish songs.</li><li><strong>Karaoke Party</strong>: Invite friends and sing along to your favorite Swedish songs. <a href=\"https://open.spotify.com/playlist/601W1WJ1eo4i6PXpnQpR0o\">Open the ‘Sing-Along Favorites’ playlist</a> on your phone or screen and sing-along to the lyrics.</li></ul>",
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                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 3,
                                                        "anchor": "",
                                                        "content": "Playing music <strong>at the event</strong>&nbsp;",
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                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "To play music at the event, please register an account at <a href=\"https://www.soundtrackyourbrand.com/\" target=\"_blank\" rel=\"noreferrer noopener\">soundtrackyourbrand.com</a>.&nbsp;",
                                                        "__typename": "CoreParagraphBlockAttributes"
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                                                    "__typename": "CoreParagraphBlock"
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                                                {
                                                    "name": "core/paragraph",
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                                                        "content": "You will also need to seek a licence for the music from the local collecting organisation.&nbsp;You can find your local organisation in the list on the <a href=\"https://www.stim.se/sv/organisationen-stim/lista-over-upphovsrattssallskap-i-andra-lander\" target=\"_blank\" rel=\"noreferrer noopener\">STIM website</a>.",
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                                        {
                                            "name": "sharing-sweden-tsw/section",
                                            "__typename": "SharingSwedenTswSectionBlock",
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                                                    "heading": "Social media video posts",
                                                    "materialCollectionsList": [
                                                        {
                                                            "title": "Composer Ludwig Göransson wins an Oscar – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/20k_1127415851-e1694167077168.jpg",
                                                                "alt": "Colour portrait of Ludwig Göransson.",
                                                                "height": 417,
                                                                "width": 417,
                                                                "title": "20k_1127415851.jpg",
                                                                "caption": "Ludwig Göransson. Photo: Steve Granitz/WireImage"
                                                            },
                                                            "href": "/materials/swedish-music-moments-swedish-composer-ludwig-goransson-an-oscar-winner/"
                                                        },
                                                        {
                                                            "title": "Tensta Gospel Choir – Swedish Music Moments",
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                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Tensta-Gospel-Choir_Photo-Anders-Wiklund-TT-scaled-e1694167136630.jpg",
                                                                "alt": "A choir on stage.",
                                                                "height": 1707,
                                                                "width": 1708,
                                                                "title": "Tensta-Gospel-Choir_Photo-Anders-Wiklund-TT.jpg",
                                                                "caption": "Tensta Gospel Choir. Photo: Anders Wiklund/TT"
                                                            },
                                                            "href": "/materials/swedish-music-moments-choir-day/"
                                                        },
                                                        {
                                                            "title": "Neneh Cherry performs on BBC’s Top of the Pops – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Neneh-Cherry_Photo-Clive-Dix-scaled-e1694166891181.jpg",
                                                                "alt": "Artist Neneh Cherry on stage.",
                                                                "height": 1689,
                                                                "width": 1689,
                                                                "title": "Neneh-Cherry_Photo-Clive-Dix.jpg",
                                                                "caption": "Neneh Cherry. Photo: Clive Dix/REX"
                                                            },
                                                            "href": "/materials/swedish-music-moments-neneh-cherry/"
                                                        },
                                                        {
                                                            "title": "Ace of Base tops the US album charts with ‘The Sign’ – Swedish Music Moments",
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                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Ace-of-Base-scaled-e1694101750139.jpg",
                                                                "alt": "Portrait of the two women and two men who made up the band Ace of Base.",
                                                                "height": 1907,
                                                                "width": 1907,
                                                                "title": "Ace-of-Base.jpg",
                                                                "caption": ""
                                                            },
                                                            "href": "/materials/swedish-music-moments-ace-of-bases-album-the-sign-by-swedish-band-tops-the-us-album-charts-1993/"
                                                        },
                                                        {
                                                            "title": "ABBA releases their comeback record ‘Voyage’ – Swedish Music Moments",
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                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-ABBA-thumbnail-e1694158365467.jpg",
                                                                "alt": "A digital version of pop group ABBA, 'Abbatars', seen as small dots on a stage beyond a big audience.",
                                                                "height": 900,
                                                                "width": 900,
                                                                "title": "Swedish-music-moments-ABBA-thumbnail.jpg",
                                                                "caption": "The Abbatar version of ABBA. Photo: ABBA by Johan Persson"
                                                            },
                                                            "href": "/materials/swedish-music-moments-swedish-band-abba-releases-their-comeback-record-voyage/"
                                                        },
                                                        {
                                                            "title": "‘The Final Countdown’ by Europe roars to #1 in 25 countries – Swedish Music Moments",
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                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
                                                                "alt": "Europe singer Joey Tempest performing.",
                                                                "height": 1977,
                                                                "width": 1977,
                                                                "title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg",
                                                                "caption": "Europe's lead singer Joey Tempest. Photo: Roger Turesson"
                                                            },
                                                            "href": "/materials/swedish-music-moments-the-final-countdown/"
                                                        },
                                                        {
                                                            "title": "First Aid Kit performs Paul Simon’s ‘America’ at Polar Music Prize ceremony – Swedish Music Moments",
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                                                                "alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
                                                                "height": 900,
                                                                "width": 900,
                                                                "title": "Swedish-music-moments-Polar-Music-Prize-thumbnail.jpg",
                                                                "caption": "Paul Simon. Photo: Polar Music Prize"
                                                            },
                                                            "href": "/materials/swedish-music-moments-first-aid-kit-performs-paul-simons-america-at-polar-music-prize-ceremony/"
                                                        },
                                                        {
                                                            "title": "‘Hooked on a Feeling’ by Blue Swede hits #1 in the US Billboard charts – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Blue-Swede-scaled-e1694166605133.jpg",
                                                                "alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
                                                                "height": 2176,
                                                                "width": 2176,
                                                                "title": "Blue-Swede.jpg",
                                                                "caption": "Björn Skifs and the Blue Swede band. Photo: Parlophone Music Sweden"
                                                            },
                                                            "href": "/materials/swedish-music-moments-hooked-on-a-feeling-by-blue-swede-hits-number-one-in-the-us-billboard-charts/"
                                                        },
                                                        {
                                                            "title": "Max Martin has produced and written many of Britney Spears’ hit songs – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Britney-Spears_Photo-Ethan-Miller-scaled-e1694533296258.jpg",
                                                                "alt": "Pop artist Britney Spears on a lit-up stage.",
                                                                "height": 1849,
                                                                "width": 1849,
                                                                "title": "Britney-Spears_Photo-Ethan-Miller.jpg",
                                                                "caption": "Britney Spears. Photo: Ethan Miller"
                                                            },
                                                            "href": "/materials/swedish-music-moments-max-martin-britney-songs/"
                                                        },
                                                        {
                                                            "title": "‘Levels’ by Avicii is released – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Avicii-thumbnail-e1694533976445.jpg",
                                                                "alt": "DJ and producer Avicii portrayed against a brick wall.",
                                                                "height": 900,
                                                                "width": 900,
                                                                "title": "Swedish-music-moments-Avicii-thumbnail.jpg",
                                                                "caption": "Avicii. Photo: Sean Eriksson/Avicii Experience"
                                                            },
                                                            "href": "/materials/swedish-music-moments-avicii/"
                                                        },
                                                        {
                                                            "title": "Max Martin has produced and written many of Taylor Swift’s hit songs – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Taylor-Swift_Photo-Caitlin-Ochs-scaled-e1694534489521.jpg",
                                                                "alt": "Pop artist Taylor Swift performing on stage.",
                                                                "height": 1758,
                                                                "width": 1760,
                                                                "title": "Taylor-Swift_Photo-Caitlin-Ochs.jpg",
                                                                "caption": "Taylor Swift. Photo: Caitlin Ochs"
                                                            },
                                                            "href": "/materials/swedish-music-moments-max-martin-taylor-swift/"
                                                        },
                                                        {
                                                            "title": "‘Ray of Light’ music video by Jonas Åkerlund wins multiple prizes – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Jonas-Akerlund-Madonna_Photo-Vince-Bucci-e1694535060441.jpg",
                                                                "alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
                                                                "height": 1443,
                                                                "width": 1443,
                                                                "title": "Jonas-Akerlund-Madonna_Photo-Vince-Bucci.jpg",
                                                                "caption": "Jonas Åkerlund and Madonna. Photo: Vince Bucci"
                                                            },
                                                            "href": "/materials/swedish-music-moments-ray-of-light-prizes/"
                                                        },
                                                        {
                                                            "title": "‘It Must Have Been Love’ reaches #1 on the Billboard Hot 100 chart – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
                                                                "alt": "Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.",
                                                                "height": 900,
                                                                "width": 893,
                                                                "title": "Swedish-music-moments-Roxette-thumbnail.jpg",
                                                                "caption": "Roxette. Photo: Mattias Edwall"
                                                            },
                                                            "href": "/materials/swedish-music-moments-roxette/"
                                                        },
                                                        {
                                                            "title": "‘Waltz for Debby’ – one of the most critically acclaimed Swedish albums of all time – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Monica-Zetterlund_Photo-Johan-Warnlof-SCANPIX-scaled-e1694597197454.jpg",
                                                                "alt": "Swedish jazz artist Monica Zetterlund singing.",
                                                                "height": 1836,
                                                                "width": 1835,
                                                                "title": "Monica-Zetterlund_Photo-Johan-Warnlof-SCANPIX.jpg",
                                                                "caption": "Monica Zetterlund. Photo: Johan Wärnlöf/Scanpix"
                                                            },
                                                            "href": "/materials/swedish-music-moments-waltz-for-debbie/"
                                                        },
                                                        {
                                                            "title": "Max Martin and Shellback have written many of Pink’s hit songs – Swedish Music Moments",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Pink_Photo-Chris-Pizzello-scaled-e1694596502259.jpg",
                                                                "alt": "Pop artist Pink performing, with an audience seen in the background.",
                                                                "height": 1784,
                                                                "width": 1785,
                                                                "title": "Pink_Photo-Chris-Pizzello.jpg",
                                                                "caption": "Pink. Photo: Chris Pizzello"
                                                            },
                                                            "href": "/materials/swedish-music-moments-max-martin-shellback-pink/"
                                                        },
                                                        {
                                                            "title": "RedOne has produced and written many Lady Gaga hits – Swedish Music Moments",
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                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA-scaled-e1694595987182.jpg",
                                                                "alt": "Pop artist Lady Gaga on stage.",
                                                                "height": 1708,
                                                                "width": 1706,
                                                                "title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg",
                                                                "caption": "Lady Gaga. Photo: Marco Piraccini/Mondadori Portfolio/Sipa USA"
                                                            },
                                                            "href": "/materials/swedish-music-moments-redone-lady-gaga/"
                                                        }
                                                    ]
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Highlight iconic music moments! The social media posts can be published as a campaign when activating the toolkit or throughout the whole year. Along with the copy are suggested publishing dates.",
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                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language.",
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                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Don’t forget to tag your posts with:<br>#SwedishMusicMoments",
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                                                    "__typename": "CoreParagraphBlock"
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                                                "anchorLinkMenuTitle": "Social media posts",
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                                                    "heading": "Quizzes for social media",
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                                                            "title": "Swedish music quiz",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Music-quiz-thumbnail.jpg",
                                                                "alt": "",
                                                                "height": 720,
                                                                "width": 404,
                                                                "title": "Music quiz",
                                                                "caption": ""
                                                            },
                                                            "href": "/materials/swedish-music-quiz/"
                                                        },
                                                        {
                                                            "title": "Swedish rock quiz ",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/rodrigo_rivas_ruiz-sweden_rock_festival-2076.jpg",
                                                                "alt": "",
                                                                "height": 2480,
                                                                "width": 1720,
                                                                "title": "rodrigo_rivas_ruiz-sweden_rock_festival-2076",
                                                                "caption": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se "
                                                            },
                                                            "href": "/materials/swedish-rock-quiz/"
                                                        },
                                                        {
                                                            "title": "Max Martin quiz",
                                                            "image": {
                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Max-Martin-quiz-thumbnail.jpg",
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                                                                "height": 710,
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                                                                "title": "Max Martin quiz",
                                                                "caption": ""
                                                            },
                                                            "href": "/materials/max-martin-quiz/"
                                                        },
                                                        {
                                                            "title": "ABBA 50 quiz",
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                                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/SoMe_ABBA.jpg",
                                                                "alt": "",
                                                                "height": 1305,
                                                                "width": 1000,
                                                                "title": "ABBA",
                                                                "caption": "SPECIAL PRICE. ABBA, clockwise Bjšrn Ulvaeus, Benny Andersson,Agnetha FŠltskog and Anni-Frid Lyngstad. Pictured in Brussels/Belgium outside a TV-studio one day before their visit to the town of Waterloo. May 1974."
                                                            },
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                                                        }
                                                    ]
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                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "Let your followers test their music knowledge in a music quiz!",
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                                                    "__typename": "CoreParagraphBlock"
                                                }
                                            ],
                                            "attributes": {
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                                            "__typename": "SharingSwedenTswSectionBlock",
                                            "innerBlocks": [
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                                                    "__typename": "AcfMaterialsBlock",
                                                    "heading": "Sweden on Spotify ",
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                                                            "title": "Sweden on Spotify",
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                                                            },
                                                            "download": false,
                                                            "buttonText": "Sweden Spotify profile",
                                                            "hidePopup": null,
                                                            "mediaLink": "https://open.spotify.com/user/i1d6wp1sy4ey2qx9ilmvnwn62?si=329c7ad56f5d4739"
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                                                {
                                                    "name": "core/paragraph",
                                                    "attributes": {
                                                        "anchor": "",
                                                        "content": "The Sweden Spotify profile offers about 30 playlists on various themes. From&nbsp;‘Swedish Eurovision winners’ to ‘Swedish summer classics’ and&nbsp;‘Mega hits produced by Swedes’.",
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