Photo: Sofia Sabel/imagebank.sweden.se About the transport sector Sweden has set a goal to be fossil fuel-free by 2045, and it’s world-leading automotive sector is critical to the transition. Industry trailblazers are advancing solutions in safety, automation, alternatives fuels, and e-mobility. You can use this toolkit to attract trade and investment within the transport sector.
Contact person Kajsa Guterstam, kajsa.guterstam@si.se
Target audience International audiences who are interested in doing business with or investing in Sweden.
How to use this toolkit This toolkit supports trade promotion activities focusing on the green and digital transition within the transport sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships.
The toolkit can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses.
Pioneer the possible brand The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment to make sure that the story of Sweden as a frontrunner in the green and digital transition is presented in a clear and effective way.
The modular exhibition is focused on Swedish innovations and companies leading the green transition within different sectors. Four intro prints presents Sweden’s strengths in the green and digital transition. Every industry sector has four prints each that can be added based on your event’s focus industries.
Strategic material for internal use Download value proposition (PDF 499.2 KB) Value proposition and key messages Download speaking points (PDF 67.4 KB) Speaking points Download company directory (PDF 572.6 KB) Company directory These documents are intended for internal use so that you can learn more about Sweden’s offer to partners and investors, important actors in the ecosystem as well as key messages for communication of Sweden's strengths.
Overview of the industry Download transport overview (PDF 1.5 MB) Overview of the transport industry A document containing all the information about Sweden's strengths and offers in the sector, information about supporting actors as well as an FAQ. Can be used as a handout at events or a press kit.
Presentation Download presentation (PPTX 182.5 MB) Presentation A presentation with speakers notes that can be used in whole or in part.
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