News
18 December 2024Updates on Sharing Sweden for 2025
We are at the end of the year and it is now possible to apply for financial support for toolkit activities that take place in 2025. Here you can learn more about some of the new and upcoming material on Sharing Sweden.
Talent attraction
Work in Sweden toolkit and webinar
The new toolkit can be used to promote Sweden as a career destination with the goal of attracting highly skilled talent to Sweden. Introduction webinars will be held on 28 January at 9:00 and 15:00 (CET).
Work in Sweden toolkit
Pre-departure events for students and webinar
New and updated material is available! Selected foreign missions can apply for financial support to hold events aimed at international students admitted to a programme in Sweden. There will be a webinar on 21 January at 14:00 (CET).
Pre-departure event
Internships at Swedish companies in ODA recipient countries
There is a new opportunity to offer funded internships at local Swedish companies for SI scholarship alumni and international students from countries on the DAC lists of ODA recipients. Application deadline 12 March 2025.
Internships at local Swedish companies
Culture
Pippi 80 jubilee in the Children’s literature toolkit
In 2025, we celebrate that Pippi Longstocking is turning 80 years. The material includes a party kit, a cutout board, and exhibition posters. It is found in the toolkit ‘Children’s literature’.
Children’s literature toolkit
New art exhibition inspired by Arctic expeditions
Since 1988, artists have been invited by the Swedish Polar Research Secretariat to join scientists aboard the icebreaker Oden. Expedition Art is an exhibition presenting works by six of these artists
Swedish art toolkit
New films in the Swedish film selection 2025
The titles for next year’s film selection are ready and the application opens by the end of January. The films included are:
drama film ‘Hammarskjöld’ (2023)
the film classic ‘The Girls’ (1968)
documentary ‘The Last journey’ (2024)
drama comedy ‘Nova and Alice’ (2024)
Additional titles may be added moving forward.
Swedish film selection
Music moments and Eurovision toolkit updates
Selected parts of the popularEurovision toolkit are now included in the Swedish music moments toolkit. In 2025 the music exhibition and social media material will be updated with new music creators.
Swedish music moments toolkit
Sports by Sweden updates in 2025
The toolkit will be updated with new social media material during next year. This includes material on the ‘Ice hockey world championship’ in Sweden and more content on the role of sports in Swedish society.
Sports by Sweden toolkit
Trade
Industry packs for trade promotion in January 2025
In January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries.
Redefining waste toolkit in early 2025
The update of the Re:waste toolkit on Swedish waste management will be launched in 2025 under the name of ‘Redefining waste’. It will include a new and updated exhibition and new content for social media.
Redress clothes swap now included in Fashion forever
The Fashion forever toolkit has been updated with material that you can use to create clothes swap events. The material is now available on Sharing Sweden.
Re-dress material
Strategy and image of Sweden
The new strategy for promoting Sweden is taking shape
The new strategy for communicating about Sweden abroad will be available on Sharing Sweden in spring 2025. It is developed by the Swedish institute in collaboration with over 300 Swedish government agencies, businesses, regions, academia, and interest organizations. The strategy will have an accompanying handbook with practical advice on how to use it.
Article on the strategy at SI.se (in Swedish)
Toolkit on Sweden in general
We have collected material that can be used to communicate on Sweden in general, including the Sverige A-Ö exhibition, social media content, and publications for local printing. Next year, the material will be updated according to the new strategy for Sweden promotion.
Sweden in general toolkit
Upcoming material on the image of Sweden
Next year, the Swedish institute’s annual report on the image of Sweden abroad will be translated to English and available on Sharing Sweden. A number of reports on the image of Sweden in different countries and regions will also be available.
The image of Sweden abroad
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30 October 2024Social media ideas for autumn
Looking for ideas on what to post on social media ? Here are some suggestions covering everything from sustainability and innovation to Swedish literature.
Social media content
Making apple juice from surplus apples
Fish pass to track aquatic life and protect the ecosystem
The Musk Ox research project and biodiversity
Research station north of the Arctic Circle
Innovative and climate-smart preschool Hoppet
Reading holiday and book tips for children
RedLocker – free tampons and pads in schools
Wisdome Stockholm
Mips helmet technology
Sweden solar system
Horror and fantasy novelist Mats Strandberg
Recipe: Swedish apple crumble pie
15 October 2024Swedish studies – a resource for Sweden promotion
Every year, over 27,000 students study Swedish at higher education institutions outside of Sweden. This presents many opportunities for collaboration when it comes to Sweden promotion. The Swedish Institute (SI) supports 200 universities abroad and can help you get in touch.
200 universities in 35 different countries
The students are often young people with a deep interest in Sweden. They study Swedish either as an additional subject to their education or as a main subject within Scandinavian studies.
Collaborating with universities offers many benefits, and students can be valuable resources at events, for example as translators, interpreters, or participants. They are an important group to stay in touch with. The collaboration can be as simple as an annual Lucia celebration and contact with the local Swedish teacher, or larger projects such as Sweden Days and conferences.
Contact persons at the universities
At each university, there is a Swedish teacher who is the SI contact person. The Swedish teachers have broad networks within the university, and many are local teachers. Others are Swedes who are permanently residing in the country, or Swedish lecturers who has taught Swedish around the world for a few years.
Find contact information to your nearest university at si.se (information in Swedish)
Examples of collaborations
Many Swedish embassies and consulates already have well-developed cooperation with the universities in the country. Here are some good examples:
Vienna, Austria
The embassy in Vienna has close cooperation with the University of Vienna, where SI in November supports inviting the author and science journalist Karin Bojs both to the university and for participation at the book fair in Vienna, where Swedish students always help in the embassy’s booth. Every autumn and spring, the embassy invites representatives from all Swedish associations and the Swedish lecturer to a meeting.
Berlin, Germany
The embassy in Berlin has close contact with the 54 universities with Swedish language instruction in the country and co-organizes Swedish teacher conferences with SI. The universities are also offered SI’s toolkit to increase interest in Sweden and the Swedish language at universities and colleges.
Washington DC, USA
The embassy in Washington DC has close cooperation with the Association for Swedish Teachers and Researchers of America (ASTRA) and, together with SI, organizes an ASTRA conference at the House of Sweden every other year. In other years, the conference is held at one of the 25 universities with Swedish language instruction in the USA or one of the 2 in Mexico or 2 in Canada.
Support to universities from SI
The Swedish Institute supports and collaborates with about 200 universities that offer Swedish studies and Swedish language studies.
The Swedish Institute offers support through:
Financial support for events, guest lectures, and study trips
Regional conferences in the USA, Germany, France, Poland
Financial support for the purchase of teaching materials and literature
Programs to visit Sweden for teachers and students from Ukraine, Georgia, and Belarus
Summer courses for students at Swedish folk high schools
Swedish lecturers
More information on Swedish around the world
If you want to know more about Swedish studies, SI’s support to universities, or get more examples on collaborations, please contact the Swedish studies team at sveu@si.se
Related content
Have you heard these Swedish words? 1.0
Have you heard these Swedish words? 2.0
Swedish proverbs
‘Sverige A-Ö’ slideshow
Sweden – a country less ordinary
Sweden – folder for school children
14 October 2024New promotional material for Study in Sweden
University Admissions has now opened applications for international students who want to study in Sweden starting in autumn 2025. The application is open until 15 January 2025.
Study in Sweden have created new materials focusing on the application process and providing information on life and studies in Sweden. Make sure to check out and use Study in Sweden’s toolkit.
Livestream on how to apply
Livestream marketing material – Study in Sweden
On 6 November, Study in Sweden will host a livestream with University Admissions to guide international students through the application process. Use the new marketing materials to invite students and promote the livestream.
New film: Intro to Sweden
Introduction to Sweden film – Study in Sweden
A new video, ‘An intro to Sweden’ is available, focusing on life and studies in Sweden. Share the YouTube version of the film or download it through sharingsweden.se. You can also find useful links and suggested captions for the video.
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"title": "Updates on Sharing Sweden for 2025",
"content": "\n\n\n\n\n\n\n\nWe are at the end of the year and it is now possible to apply for financial support for toolkit activities that take place in 2025. Here you can learn more about some of the new and upcoming material on Sharing Sweden.\n\n\n\n\nTalent attraction\n\n\n\nWork in Sweden toolkit and webinar\n\n\n\nThe new toolkit can be used to promote Sweden as a career destination with the goal of attracting highly skilled talent to Sweden. Introduction webinars will be held on 28 January at 9:00 and 15:00 (CET).\n\n\n\nWork in Sweden toolkit\n\n\n\nPre-departure events for students and webinar\n\n\n\nNew and updated material is available! Selected foreign missions can apply for financial support to hold events aimed at international students admitted to a programme in Sweden. There will be a webinar on 21 January at 14:00 (CET).\n\n\n\nPre-departure event\n\n\n\nInternships at Swedish companies in ODA recipient countries\n\n\n\nThere is a new opportunity to offer funded internships at local Swedish companies for SI scholarship alumni and international students from countries on the DAC lists of ODA recipients. Application deadline 12 March 2025.\n\n\n\nInternships at local Swedish companies\n\n\n\nCulture\n\n\n\nPippi 80 jubilee in the Children’s literature toolkit\n\n\n\nIn 2025, we celebrate that Pippi Longstocking is turning 80 years. The material includes a party kit, a cutout board, and exhibition posters. It is found in the toolkit ‘Children’s literature’.\n\n\n\nChildren’s literature toolkit\n\n\n\nNew art exhibition inspired by Arctic expeditions\n\n\n\nSince 1988, artists have been invited by the Swedish Polar Research Secretariat to join scientists aboard the icebreaker Oden. Expedition Art is an exhibition presenting works by six of these artists\n\n\n\nSwedish art toolkit\n\n\n\nNew films in the Swedish film selection 2025\n\n\n\nThe titles for next year’s film selection are ready and the application opens by the end of January. The films included are:\n\n\n\n\ndrama film ‘Hammarskjöld’ (2023)\n\n\n\nthe film classic ‘The Girls’ (1968)\n\n\n\ndocumentary ‘The Last journey’ (2024)\n\n\n\ndrama comedy ‘Nova and Alice’ (2024)\n\n\n\n\nAdditional titles may be added moving forward. \n\n\n\nSwedish film selection\n\n\n\nMusic moments and Eurovision toolkit updates\n\n\n\nSelected parts of the popularEurovision toolkit are now included in the Swedish music moments toolkit. In 2025 the music exhibition and social media material will be updated with new music creators.\n\n\n\nSwedish music moments toolkit\n\n\n\nSports by Sweden updates in 2025\n\n\n\nThe toolkit will be updated with new social media material during next year. This includes material on the ‘Ice hockey world championship’ in Sweden and more content on the role of sports in Swedish society.\n\n\n\nSports by Sweden toolkit\n\n\n\nTrade\n\n\n\nIndustry packs for trade promotion in January 2025\n\n\n\nIn January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries. \n\n\n\nRedefining waste toolkit in early 2025\n\n\n\nThe update of the Re:waste toolkit on Swedish waste management will be launched in 2025 under the name of ‘Redefining waste’. It will include a new and updated exhibition and new content for social media.\n\n\n\nRedress clothes swap now included in Fashion forever\n\n\n\nThe Fashion forever toolkit has been updated with material that you can use to create clothes swap events. The material is now available on Sharing Sweden.\n\n\n\nRe-dress material\n\n\n\nStrategy and image of Sweden\n\n\n\nThe new strategy for promoting Sweden is taking shape\n\n\n\nThe new strategy for communicating about Sweden abroad will be available on Sharing Sweden in spring 2025. It is developed by the Swedish institute in collaboration with over 300 Swedish government agencies, businesses, regions, academia, and interest organizations. The strategy will have an accompanying handbook with practical advice on how to use it.\n\n\n\nArticle on the strategy at SI.se (in Swedish)\n\n\n\nToolkit on Sweden in general\n\n\n\nWe have collected material that can be used to communicate on Sweden in general, including the Sverige A-Ö exhibition, social media content, and publications for local printing. Next year, the material will be updated according to the new strategy for Sweden promotion.\n\n\n\nSweden in general toolkit\n\n\n\nUpcoming material on the image of Sweden\n\n\n\nNext year, the Swedish institute’s annual report on the image of Sweden abroad will be translated to English and available on Sharing Sweden. A number of reports on the image of Sweden in different countries and regions will also be available.\n\n\n\nThe image of Sweden abroad\n\n\n\nSubscribe to our newsletter\n\n\n\nSign up to Sharing Sweden’s newsletter\n\n\n",
"date": "18 December 2024",
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"caption": "Photo: Miriam Preis/imagebank.sweden.se"
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"title": "Social media ideas for autumn",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media ? Here are some suggestions covering everything from sustainability and innovation to Swedish literature.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n Making apple juice from surplus apples\n \n \n \n \n \n Fish pass to track aquatic life and protect the ecosystem\n \n \n \n \n \n The Musk Ox research project and biodiversity\n \n \n \n \n \n Research station north of the Arctic Circle\n \n \n \n \n \n Innovative and climate-smart preschool Hoppet\n \n \n \n \n \n Reading holiday and book tips for children\n \n \n \n \n \n RedLocker – free tampons and pads in schools\n \n \n \n \n \n Wisdome Stockholm\n \n \n \n \n \n Mips helmet technology\n \n \n \n \n \n Sweden solar system\n \n \n \n \n \n Horror and fantasy novelist Mats Strandberg\n \n \n \n \n \n Recipe: Swedish apple crumble pie\n \n \n \n\n\n",
"date": "30 October 2024",
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"title": "Fruit and vegetable farm",
"caption": "Photo: Miriam Preis/imagebank.sweden.se"
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{
"title": "Swedish studies – a resource for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nEvery year, over 27,000 students study Swedish at higher education institutions outside of Sweden. This presents many opportunities for collaboration when it comes to Sweden promotion. The Swedish Institute (SI) supports 200 universities abroad and can help you get in touch.\n\n\n\n\n200 universities in 35 different countries\n\n\n\nThe students are often young people with a deep interest in Sweden. They study Swedish either as an additional subject to their education or as a main subject within Scandinavian studies. \n\n\n\nCollaborating with universities offers many benefits, and students can be valuable resources at events, for example as translators, interpreters, or participants. They are an important group to stay in touch with. The collaboration can be as simple as an annual Lucia celebration and contact with the local Swedish teacher, or larger projects such as Sweden Days and conferences.\n\n\n\nContact persons at the universities\n\n\n\nAt each university, there is a Swedish teacher who is the SI contact person. The Swedish teachers have broad networks within the university, and many are local teachers. Others are Swedes who are permanently residing in the country, or Swedish lecturers who has taught Swedish around the world for a few years.\n\n\n\nFind contact information to your nearest university at si.se (information in Swedish)\n\n\n\nExamples of collaborations\n\n\n\nMany Swedish embassies and consulates already have well-developed cooperation with the universities in the country. Here are some good examples:\n\n\n\nVienna, Austria\n\n\n\nThe embassy in Vienna has close cooperation with the University of Vienna, where SI in November supports inviting the author and science journalist Karin Bojs both to the university and for participation at the book fair in Vienna, where Swedish students always help in the embassy’s booth. Every autumn and spring, the embassy invites representatives from all Swedish associations and the Swedish lecturer to a meeting.\n\n\n\nBerlin, Germany\n\n\n\nThe embassy in Berlin has close contact with the 54 universities with Swedish language instruction in the country and co-organizes Swedish teacher conferences with SI. The universities are also offered SI’s toolkit to increase interest in Sweden and the Swedish language at universities and colleges.\n\n\n\nWashington DC, USA\n\n\n\nThe embassy in Washington DC has close cooperation with the Association for Swedish Teachers and Researchers of America (ASTRA) and, together with SI, organizes an ASTRA conference at the House of Sweden every other year. In other years, the conference is held at one of the 25 universities with Swedish language instruction in the USA or one of the 2 in Mexico or 2 in Canada.\n\n\n\nSupport to universities from SI\n\n\n\nThe Swedish Institute supports and collaborates with about 200 universities that offer Swedish studies and Swedish language studies.\n\n\n\nThe Swedish Institute offers support through:\n\n\n\n\nFinancial support for events, guest lectures, and study trips\n\n\n\nRegional conferences in the USA, Germany, France, Poland\n\n\n\nFinancial support for the purchase of teaching materials and literature\n\n\n\nPrograms to visit Sweden for teachers and students from Ukraine, Georgia, and Belarus\n\n\n\nSummer courses for students at Swedish folk high schools\n\n\n\nSwedish lecturers\n\n\n\n\nMore information on Swedish around the world\n\n\n\nIf you want to know more about Swedish studies, SI’s support to universities, or get more examples on collaborations, please contact the Swedish studies team at sveu@si.se\n\n\n\n \n Related content\n \n \n \n \n \n \n Have you heard these Swedish words? 1.0\n \n \n \n \n \n Have you heard these Swedish words? 2.0\n \n \n \n \n \n Swedish proverbs\n \n \n \n \n \n ‘Sverige A-Ö’ slideshow\n \n \n \n \n \n Sweden – a country less ordinary\n \n \n \n \n \n Sweden – folder for school children\n \n \n \n\n\n",
"date": "15 October 2024",
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"alt": "People reading Swedish books, one in a yellow dress and the other in blue shorts and a striped t-shirt.",
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"title": "Swedish teachers at conference",
"caption": "Photo: Melker Dahlstrand"
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"href": "/swedish-studies-a-resource-for-sweden-promotion/"
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"title": "New promotional material for Study in Sweden",
"content": "\n\n\n\n\n\n\n\nUniversity Admissions has now opened applications for international students who want to study in Sweden starting in autumn 2025. The application is open until 15 January 2025.\n\n\n\n\nStudy in Sweden have created new materials focusing on the application process and providing information on life and studies in Sweden. Make sure to check out and use Study in Sweden’s toolkit.\n\n\n\n \n Livestream on how to apply\n \n \n \n \n \n \n Livestream marketing material – Study in Sweden\n \n \n \n\n\n\nOn 6 November, Study in Sweden will host a livestream with University Admissions to guide international students through the application process. Use the new marketing materials to invite students and promote the livestream.\n\n\n\n \n New film: Intro to Sweden\n \n \n \n \n \n \n Introduction to Sweden film – Study in Sweden\n \n \n \n\n\n\nA new video, ‘An intro to Sweden’ is available, focusing on life and studies in Sweden. Share the YouTube version of the film or download it through sharingsweden.se. You can also find useful links and suggested captions for the video.\n\n\n",
"date": "14 October 2024",
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"alt": "Students studying together outdoors in autumn.",
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"title": "Higher education",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/higher+education/central+sweden/uppsala/4213#detail\">Magnus Liam Karlsson/imagebank.sweden.se</a>"
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"description": "Queen Silvia’s birthday",
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"caption": "A family dressing a outdoor Christmas tree and having a Swedish Christmas fika with sweet saffron bun. Photo: OTW/imagebank.sweden.se"
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"description": "New Year’s Eve",
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"caption": "New year celebrations in Malmö, southern Sweden. Photo: <a href \"https://imagebank.sweden.se/new+year%2527s+eve/malm%25C3%25B6,%20southern+sweden/malm%25C3%25B6%252C+sk%25C3%25A5ne/9156#detail\">Werner Nystrand/Folio/imagebank.sweden.se</a>"
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"description": "Music moment: ‘The Final Countdown’ by Europe – to celebrate the end of the year",
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"description": "Application period closes for studies in Sweden",
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"title": "Study in Sweden",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/study+in+sweden///9188#detail\">Astrakan/Scandinav/Imagebank.sweden.se</a>"
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"description": "Webinar: Study in Sweden pre-departure event",
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"description": "International Holocaust Remembrance Day",
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"date": "2025-01-28",
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"description": "Music moment 1986: ‘The Final Countdown’ by Europe was released",
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"description": "National Day of the Sami people",
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"caption": "The colours of the Sami flag from 1986 (blue, red, yellow and green) are those most commonly found on traditional Sami garbs. The circle derives from the sun, in red, a symbol appearing on many shaman drums. The blue half of the circle represents the moon. Photo: <a href=\"https://imagebank.sweden.se/sami+flag///8406#detail\">Mikael Svensson/Scandinav/imagebank.sweden.se</a>"
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"date": "2025-02-06",
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"description": "Fat Tuesday",
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"date": "2025-02-11",
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"description": "Valentine’s day",
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"date": "2025-02-14",
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"id": 47,
"description": "International Winter Bike to Work Day",
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"date": "2025-02-14",
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"id": 18,
"description": "International Mother Language Day",
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"alt": "A child getting help from a teacher.",
"height": 1000,
"width": 1500,
"title": "ann-sofi_rosenkvist-primary_school_classroom-4840",
"caption": "During the 2022–2023 school year, 178,000 schoolchildren in Sweden took part in mother tongue tuition, according to statistics from the Swedish National Agency for Education. "
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"href": "https://cms.sharingsweden.se/event/international-mother-language-day/",
"dates": [
{
"date": "2025-02-21",
"month": "Feb",
"year": 2025
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"description": "Music moment 1998: ‘Ray of Light’ by Madonna with music video by Jonas Åkerlund was released",
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"height": 1443,
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"date": "2025-02-22",
"month": "Feb",
"year": 2025
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"id": 21,
"description": "Sweden Finns’ Day",
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"alt": "Torne river in winter, partly covered by ice.",
"height": 974,
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"title": "Updates on Sharing Sweden for 2025",
"content": "\n\n\n\n\n\n\n\nWe are at the end of the year and it is now possible to apply for financial support for toolkit activities that take place in 2025. Here you can learn more about some of the new and upcoming material on Sharing Sweden.\n\n\n\n\nTalent attraction\n\n\n\nWork in Sweden toolkit and webinar\n\n\n\nThe new toolkit can be used to promote Sweden as a career destination with the goal of attracting highly skilled talent to Sweden. Introduction webinars will be held on 28 January at 9:00 and 15:00 (CET).\n\n\n\nWork in Sweden toolkit\n\n\n\nPre-departure events for students and webinar\n\n\n\nNew and updated material is available! Selected foreign missions can apply for financial support to hold events aimed at international students admitted to a programme in Sweden. There will be a webinar on 21 January at 14:00 (CET).\n\n\n\nPre-departure event\n\n\n\nInternships at Swedish companies in ODA recipient countries\n\n\n\nThere is a new opportunity to offer funded internships at local Swedish companies for SI scholarship alumni and international students from countries on the DAC lists of ODA recipients. Application deadline 12 March 2025.\n\n\n\nInternships at local Swedish companies\n\n\n\nCulture\n\n\n\nPippi 80 jubilee in the Children’s literature toolkit\n\n\n\nIn 2025, we celebrate that Pippi Longstocking is turning 80 years. The material includes a party kit, a cutout board, and exhibition posters. It is found in the toolkit ‘Children’s literature’.\n\n\n\nChildren’s literature toolkit\n\n\n\nNew art exhibition inspired by Arctic expeditions\n\n\n\nSince 1988, artists have been invited by the Swedish Polar Research Secretariat to join scientists aboard the icebreaker Oden. Expedition Art is an exhibition presenting works by six of these artists\n\n\n\nSwedish art toolkit\n\n\n\nNew films in the Swedish film selection 2025\n\n\n\nThe titles for next year’s film selection are ready and the application opens by the end of January. The films included are:\n\n\n\n\ndrama film ‘Hammarskjöld’ (2023)\n\n\n\nthe film classic ‘The Girls’ (1968)\n\n\n\ndocumentary ‘The Last journey’ (2024)\n\n\n\ndrama comedy ‘Nova and Alice’ (2024)\n\n\n\n\nAdditional titles may be added moving forward. \n\n\n\nSwedish film selection\n\n\n\nMusic moments and Eurovision toolkit updates\n\n\n\nSelected parts of the popularEurovision toolkit are now included in the Swedish music moments toolkit. In 2025 the music exhibition and social media material will be updated with new music creators.\n\n\n\nSwedish music moments toolkit\n\n\n\nSports by Sweden updates in 2025\n\n\n\nThe toolkit will be updated with new social media material during next year. This includes material on the ‘Ice hockey world championship’ in Sweden and more content on the role of sports in Swedish society.\n\n\n\nSports by Sweden toolkit\n\n\n\nTrade\n\n\n\nIndustry packs for trade promotion in January 2025\n\n\n\nIn January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries. \n\n\n\nRedefining waste toolkit in early 2025\n\n\n\nThe update of the Re:waste toolkit on Swedish waste management will be launched in 2025 under the name of ‘Redefining waste’. It will include a new and updated exhibition and new content for social media.\n\n\n\nRedress clothes swap now included in Fashion forever\n\n\n\nThe Fashion forever toolkit has been updated with material that you can use to create clothes swap events. The material is now available on Sharing Sweden.\n\n\n\nRe-dress material\n\n\n\nStrategy and image of Sweden\n\n\n\nThe new strategy for promoting Sweden is taking shape\n\n\n\nThe new strategy for communicating about Sweden abroad will be available on Sharing Sweden in spring 2025. It is developed by the Swedish institute in collaboration with over 300 Swedish government agencies, businesses, regions, academia, and interest organizations. The strategy will have an accompanying handbook with practical advice on how to use it.\n\n\n\nArticle on the strategy at SI.se (in Swedish)\n\n\n\nToolkit on Sweden in general\n\n\n\nWe have collected material that can be used to communicate on Sweden in general, including the Sverige A-Ö exhibition, social media content, and publications for local printing. Next year, the material will be updated according to the new strategy for Sweden promotion.\n\n\n\nSweden in general toolkit\n\n\n\nUpcoming material on the image of Sweden\n\n\n\nNext year, the Swedish institute’s annual report on the image of Sweden abroad will be translated to English and available on Sharing Sweden. A number of reports on the image of Sweden in different countries and regions will also be available.\n\n\n\nThe image of Sweden abroad\n\n\n\nSubscribe to our newsletter\n\n\n\nSign up to Sharing Sweden’s newsletter\n\n\n",
"date": "18 December 2024",
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"title": "Social media ideas for autumn",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media ? Here are some suggestions covering everything from sustainability and innovation to Swedish literature.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n Making apple juice from surplus apples\n \n \n \n \n \n Fish pass to track aquatic life and protect the ecosystem\n \n \n \n \n \n The Musk Ox research project and biodiversity\n \n \n \n \n \n Research station north of the Arctic Circle\n \n \n \n \n \n Innovative and climate-smart preschool Hoppet\n \n \n \n \n \n Reading holiday and book tips for children\n \n \n \n \n \n RedLocker – free tampons and pads in schools\n \n \n \n \n \n Wisdome Stockholm\n \n \n \n \n \n Mips helmet technology\n \n \n \n \n \n Sweden solar system\n \n \n \n \n \n Horror and fantasy novelist Mats Strandberg\n \n \n \n \n \n Recipe: Swedish apple crumble pie\n \n \n \n\n\n",
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"title": "Swedish studies – a resource for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nEvery year, over 27,000 students study Swedish at higher education institutions outside of Sweden. This presents many opportunities for collaboration when it comes to Sweden promotion. The Swedish Institute (SI) supports 200 universities abroad and can help you get in touch.\n\n\n\n\n200 universities in 35 different countries\n\n\n\nThe students are often young people with a deep interest in Sweden. They study Swedish either as an additional subject to their education or as a main subject within Scandinavian studies. \n\n\n\nCollaborating with universities offers many benefits, and students can be valuable resources at events, for example as translators, interpreters, or participants. They are an important group to stay in touch with. The collaboration can be as simple as an annual Lucia celebration and contact with the local Swedish teacher, or larger projects such as Sweden Days and conferences.\n\n\n\nContact persons at the universities\n\n\n\nAt each university, there is a Swedish teacher who is the SI contact person. The Swedish teachers have broad networks within the university, and many are local teachers. Others are Swedes who are permanently residing in the country, or Swedish lecturers who has taught Swedish around the world for a few years.\n\n\n\nFind contact information to your nearest university at si.se (information in Swedish)\n\n\n\nExamples of collaborations\n\n\n\nMany Swedish embassies and consulates already have well-developed cooperation with the universities in the country. Here are some good examples:\n\n\n\nVienna, Austria\n\n\n\nThe embassy in Vienna has close cooperation with the University of Vienna, where SI in November supports inviting the author and science journalist Karin Bojs both to the university and for participation at the book fair in Vienna, where Swedish students always help in the embassy’s booth. Every autumn and spring, the embassy invites representatives from all Swedish associations and the Swedish lecturer to a meeting.\n\n\n\nBerlin, Germany\n\n\n\nThe embassy in Berlin has close contact with the 54 universities with Swedish language instruction in the country and co-organizes Swedish teacher conferences with SI. The universities are also offered SI’s toolkit to increase interest in Sweden and the Swedish language at universities and colleges.\n\n\n\nWashington DC, USA\n\n\n\nThe embassy in Washington DC has close cooperation with the Association for Swedish Teachers and Researchers of America (ASTRA) and, together with SI, organizes an ASTRA conference at the House of Sweden every other year. In other years, the conference is held at one of the 25 universities with Swedish language instruction in the USA or one of the 2 in Mexico or 2 in Canada.\n\n\n\nSupport to universities from SI\n\n\n\nThe Swedish Institute supports and collaborates with about 200 universities that offer Swedish studies and Swedish language studies.\n\n\n\nThe Swedish Institute offers support through:\n\n\n\n\nFinancial support for events, guest lectures, and study trips\n\n\n\nRegional conferences in the USA, Germany, France, Poland\n\n\n\nFinancial support for the purchase of teaching materials and literature\n\n\n\nPrograms to visit Sweden for teachers and students from Ukraine, Georgia, and Belarus\n\n\n\nSummer courses for students at Swedish folk high schools\n\n\n\nSwedish lecturers\n\n\n\n\nMore information on Swedish around the world\n\n\n\nIf you want to know more about Swedish studies, SI’s support to universities, or get more examples on collaborations, please contact the Swedish studies team at sveu@si.se\n\n\n\n \n Related content\n \n \n \n \n \n \n Have you heard these Swedish words? 1.0\n \n \n \n \n \n Have you heard these Swedish words? 2.0\n \n \n \n \n \n Swedish proverbs\n \n \n \n \n \n ‘Sverige A-Ö’ slideshow\n \n \n \n \n \n Sweden – a country less ordinary\n \n \n \n \n \n Sweden – folder for school children\n \n \n \n\n\n",
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"title": "New promotional material for Study in Sweden",
"content": "\n\n\n\n\n\n\n\nUniversity Admissions has now opened applications for international students who want to study in Sweden starting in autumn 2025. The application is open until 15 January 2025.\n\n\n\n\nStudy in Sweden have created new materials focusing on the application process and providing information on life and studies in Sweden. Make sure to check out and use Study in Sweden’s toolkit.\n\n\n\n \n Livestream on how to apply\n \n \n \n \n \n \n Livestream marketing material – Study in Sweden\n \n \n \n\n\n\nOn 6 November, Study in Sweden will host a livestream with University Admissions to guide international students through the application process. Use the new marketing materials to invite students and promote the livestream.\n\n\n\n \n New film: Intro to Sweden\n \n \n \n \n \n \n Introduction to Sweden film – Study in Sweden\n \n \n \n\n\n\nA new video, ‘An intro to Sweden’ is available, focusing on life and studies in Sweden. Share the YouTube version of the film or download it through sharingsweden.se. You can also find useful links and suggested captions for the video.\n\n\n",
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"title": "Updates on Sharing Sweden for 2025",
"content": "\n\n\n\n\n\n\n\nWe are at the end of the year and it is now possible to apply for financial support for toolkit activities that take place in 2025. Here you can learn more about some of the new and upcoming material on Sharing Sweden.\n\n\n\n\nTalent attraction\n\n\n\nWork in Sweden toolkit and webinar\n\n\n\nThe new toolkit can be used to promote Sweden as a career destination with the goal of attracting highly skilled talent to Sweden. Introduction webinars will be held on 28 January at 9:00 and 15:00 (CET).\n\n\n\nWork in Sweden toolkit\n\n\n\nPre-departure events for students and webinar\n\n\n\nNew and updated material is available! Selected foreign missions can apply for financial support to hold events aimed at international students admitted to a programme in Sweden. There will be a webinar on 21 January at 14:00 (CET).\n\n\n\nPre-departure event\n\n\n\nInternships at Swedish companies in ODA recipient countries\n\n\n\nThere is a new opportunity to offer funded internships at local Swedish companies for SI scholarship alumni and international students from countries on the DAC lists of ODA recipients. Application deadline 12 March 2025.\n\n\n\nInternships at local Swedish companies\n\n\n\nCulture\n\n\n\nPippi 80 jubilee in the Children’s literature toolkit\n\n\n\nIn 2025, we celebrate that Pippi Longstocking is turning 80 years. The material includes a party kit, a cutout board, and exhibition posters. It is found in the toolkit ‘Children’s literature’.\n\n\n\nChildren’s literature toolkit\n\n\n\nNew art exhibition inspired by Arctic expeditions\n\n\n\nSince 1988, artists have been invited by the Swedish Polar Research Secretariat to join scientists aboard the icebreaker Oden. Expedition Art is an exhibition presenting works by six of these artists\n\n\n\nSwedish art toolkit\n\n\n\nNew films in the Swedish film selection 2025\n\n\n\nThe titles for next year’s film selection are ready and the application opens by the end of January. The films included are:\n\n\n\n\ndrama film ‘Hammarskjöld’ (2023)\n\n\n\nthe film classic ‘The Girls’ (1968)\n\n\n\ndocumentary ‘The Last journey’ (2024)\n\n\n\ndrama comedy ‘Nova and Alice’ (2024)\n\n\n\n\nAdditional titles may be added moving forward. \n\n\n\nSwedish film selection\n\n\n\nMusic moments and Eurovision toolkit updates\n\n\n\nSelected parts of the popularEurovision toolkit are now included in the Swedish music moments toolkit. In 2025 the music exhibition and social media material will be updated with new music creators.\n\n\n\nSwedish music moments toolkit\n\n\n\nSports by Sweden updates in 2025\n\n\n\nThe toolkit will be updated with new social media material during next year. This includes material on the ‘Ice hockey world championship’ in Sweden and more content on the role of sports in Swedish society.\n\n\n\nSports by Sweden toolkit\n\n\n\nTrade\n\n\n\nIndustry packs for trade promotion in January 2025\n\n\n\nIn January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries. \n\n\n\nRedefining waste toolkit in early 2025\n\n\n\nThe update of the Re:waste toolkit on Swedish waste management will be launched in 2025 under the name of ‘Redefining waste’. It will include a new and updated exhibition and new content for social media.\n\n\n\nRedress clothes swap now included in Fashion forever\n\n\n\nThe Fashion forever toolkit has been updated with material that you can use to create clothes swap events. The material is now available on Sharing Sweden.\n\n\n\nRe-dress material\n\n\n\nStrategy and image of Sweden\n\n\n\nThe new strategy for promoting Sweden is taking shape\n\n\n\nThe new strategy for communicating about Sweden abroad will be available on Sharing Sweden in spring 2025. It is developed by the Swedish institute in collaboration with over 300 Swedish government agencies, businesses, regions, academia, and interest organizations. The strategy will have an accompanying handbook with practical advice on how to use it.\n\n\n\nArticle on the strategy at SI.se (in Swedish)\n\n\n\nToolkit on Sweden in general\n\n\n\nWe have collected material that can be used to communicate on Sweden in general, including the Sverige A-Ö exhibition, social media content, and publications for local printing. Next year, the material will be updated according to the new strategy for Sweden promotion.\n\n\n\nSweden in general toolkit\n\n\n\nUpcoming material on the image of Sweden\n\n\n\nNext year, the Swedish institute’s annual report on the image of Sweden abroad will be translated to English and available on Sharing Sweden. A number of reports on the image of Sweden in different countries and regions will also be available.\n\n\n\nThe image of Sweden abroad\n\n\n\nSubscribe to our newsletter\n\n\n\nSign up to Sharing Sweden’s newsletter\n\n\n",
"date": "18 December 2024",
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"title": "Social media ideas for autumn",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media ? Here are some suggestions covering everything from sustainability and innovation to Swedish literature.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n Making apple juice from surplus apples\n \n \n \n \n \n Fish pass to track aquatic life and protect the ecosystem\n \n \n \n \n \n The Musk Ox research project and biodiversity\n \n \n \n \n \n Research station north of the Arctic Circle\n \n \n \n \n \n Innovative and climate-smart preschool Hoppet\n \n \n \n \n \n Reading holiday and book tips for children\n \n \n \n \n \n RedLocker – free tampons and pads in schools\n \n \n \n \n \n Wisdome Stockholm\n \n \n \n \n \n Mips helmet technology\n \n \n \n \n \n Sweden solar system\n \n \n \n \n \n Horror and fantasy novelist Mats Strandberg\n \n \n \n \n \n Recipe: Swedish apple crumble pie\n \n \n \n\n\n",
"date": "30 October 2024",
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"title": "Swedish studies – a resource for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nEvery year, over 27,000 students study Swedish at higher education institutions outside of Sweden. This presents many opportunities for collaboration when it comes to Sweden promotion. The Swedish Institute (SI) supports 200 universities abroad and can help you get in touch.\n\n\n\n\n200 universities in 35 different countries\n\n\n\nThe students are often young people with a deep interest in Sweden. They study Swedish either as an additional subject to their education or as a main subject within Scandinavian studies. \n\n\n\nCollaborating with universities offers many benefits, and students can be valuable resources at events, for example as translators, interpreters, or participants. They are an important group to stay in touch with. The collaboration can be as simple as an annual Lucia celebration and contact with the local Swedish teacher, or larger projects such as Sweden Days and conferences.\n\n\n\nContact persons at the universities\n\n\n\nAt each university, there is a Swedish teacher who is the SI contact person. The Swedish teachers have broad networks within the university, and many are local teachers. Others are Swedes who are permanently residing in the country, or Swedish lecturers who has taught Swedish around the world for a few years.\n\n\n\nFind contact information to your nearest university at si.se (information in Swedish)\n\n\n\nExamples of collaborations\n\n\n\nMany Swedish embassies and consulates already have well-developed cooperation with the universities in the country. Here are some good examples:\n\n\n\nVienna, Austria\n\n\n\nThe embassy in Vienna has close cooperation with the University of Vienna, where SI in November supports inviting the author and science journalist Karin Bojs both to the university and for participation at the book fair in Vienna, where Swedish students always help in the embassy’s booth. Every autumn and spring, the embassy invites representatives from all Swedish associations and the Swedish lecturer to a meeting.\n\n\n\nBerlin, Germany\n\n\n\nThe embassy in Berlin has close contact with the 54 universities with Swedish language instruction in the country and co-organizes Swedish teacher conferences with SI. The universities are also offered SI’s toolkit to increase interest in Sweden and the Swedish language at universities and colleges.\n\n\n\nWashington DC, USA\n\n\n\nThe embassy in Washington DC has close cooperation with the Association for Swedish Teachers and Researchers of America (ASTRA) and, together with SI, organizes an ASTRA conference at the House of Sweden every other year. In other years, the conference is held at one of the 25 universities with Swedish language instruction in the USA or one of the 2 in Mexico or 2 in Canada.\n\n\n\nSupport to universities from SI\n\n\n\nThe Swedish Institute supports and collaborates with about 200 universities that offer Swedish studies and Swedish language studies.\n\n\n\nThe Swedish Institute offers support through:\n\n\n\n\nFinancial support for events, guest lectures, and study trips\n\n\n\nRegional conferences in the USA, Germany, France, Poland\n\n\n\nFinancial support for the purchase of teaching materials and literature\n\n\n\nPrograms to visit Sweden for teachers and students from Ukraine, Georgia, and Belarus\n\n\n\nSummer courses for students at Swedish folk high schools\n\n\n\nSwedish lecturers\n\n\n\n\nMore information on Swedish around the world\n\n\n\nIf you want to know more about Swedish studies, SI’s support to universities, or get more examples on collaborations, please contact the Swedish studies team at sveu@si.se\n\n\n\n \n Related content\n \n \n \n \n \n \n Have you heard these Swedish words? 1.0\n \n \n \n \n \n Have you heard these Swedish words? 2.0\n \n \n \n \n \n Swedish proverbs\n \n \n \n \n \n ‘Sverige A-Ö’ slideshow\n \n \n \n \n \n Sweden – a country less ordinary\n \n \n \n \n \n Sweden – folder for school children\n \n \n \n\n\n",
"date": "15 October 2024",
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"title": "New promotional material for Study in Sweden",
"content": "\n\n\n\n\n\n\n\nUniversity Admissions has now opened applications for international students who want to study in Sweden starting in autumn 2025. The application is open until 15 January 2025.\n\n\n\n\nStudy in Sweden have created new materials focusing on the application process and providing information on life and studies in Sweden. Make sure to check out and use Study in Sweden’s toolkit.\n\n\n\n \n Livestream on how to apply\n \n \n \n \n \n \n Livestream marketing material – Study in Sweden\n \n \n \n\n\n\nOn 6 November, Study in Sweden will host a livestream with University Admissions to guide international students through the application process. Use the new marketing materials to invite students and promote the livestream.\n\n\n\n \n New film: Intro to Sweden\n \n \n \n \n \n \n Introduction to Sweden film – Study in Sweden\n \n \n \n\n\n\nA new video, ‘An intro to Sweden’ is available, focusing on life and studies in Sweden. Share the YouTube version of the film or download it through sharingsweden.se. You can also find useful links and suggested captions for the video.\n\n\n",
"date": "14 October 2024",
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30 October 2024