News
1 July 2024Summer material for social media
Looking for ideas on what to post on social media during the summer? Here are some suggestions.
Social media posts
5 Swedish book tips
The book boat – a floating library
Bicycle house in Malmö
Fritidsbanken – a library for sports equipment
Fika with actor Edvin Ryding
Recipe: Zeina Mourtada – chokladbollar
A Trip to North Sweden
A Trip to Mid Sweden
A trip to South Sweden
Henning Mankell’s Wallander crime novels and Ystad
Camilla Läckberg’s crime novels and Fjällbacka
Johan Theorin’s crime novels and Öland
Kerstin Ekman’s crime novel ‘Blackwater’ and Jämtland
Hisingsbron – a modern and award-winning bridge
Götheborg – an 18th century ship reborn
World’s first solar powered headphones
Recipe: Zeina Mourtada – grilled vegetables
Recipe: Jessica Frej – grilled salmon and potato salad
Playlists
Go to Spotify
Swedish summer favourites playlist
Go to Spotify
Swedish sport cheers playlist
Sweden Spotify profile
Sweden on Spotify
All promotional material
All toolkits, social media, video and more
8 May 2024More feature films available for screening
A number of films from previous years’ Swedish film selections are now available on Sharing Sweden:
Becoming Astrid
My father Marianne
Sune vs Sune
The Most Beautiful Boy in the World
The Choir
Clara Sola
Tigers
The Swedish film selection is available for Swedish foreign missions and can be used for non-profit cultural screenings. Apply via the SI Customer Portal to preview the films, get information about local rights, and access other protected content.
The Swedish film selection
25 March 2024New Eurovision and ABBA material on Sharing Sweden
The Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.
On 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA’s Eurovision victory.
You can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.
Eurovision toolkit
28 February 2024Enhanced financial support for Sweden promotion
We are pleased to announce that the Swedish Institute has secured additional funding for Sweden promotion in 2024. Consequently, the previous financial limitation of 100,000 SEK/year per embassy and consulate has been lifted.
When you seek financial support, it should still primarily cover local production costs for toolkit materials and expenses related to invited guest speakers. While other event-related costs, such as venue rentals and communication expenses, may be considered, they should constitute only a minor portion of the budget. Catering costs will only be covered for Study in Sweden and Sweden alumni relations events.
You apply for financial support via the SI Customer Portal. If you have not yet done so, please create an account to initiate the application process. As usual, resources are limited, funding may not be available at all times. Should you have any questions or require further assistance, please feel free to reach out.
Financial support and how to apply
Create an account or log in to the customer portal
Read all news{
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"caption": "Photo: <a href=\"https://imagebank.sweden.se/learning+swedish/northern+sweden/kramfors/8679#detail\">Evelina Ytterbom/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/european-day-of-languages/",
"dates": [
{
"date": "2024-09-26",
"month": "Sep",
"year": 2024
}
]
},
{
"id": 1,
"description": "World Bicycle Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/getting-from-school.jpg",
"alt": "Getting from school",
"height": 1655,
"width": 2480,
"title": "Getting from school",
"caption": "Photo: Simon Paulin/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-bicycle-day/",
"dates": [
{
"date": "2025-06-03",
"month": "Jun",
"year": 2025
}
]
},
{
"id": 2,
"description": "Paralympic Games 2024",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
"alt": "Olympic rings in front of the Eiffel tower",
"height": 800,
"width": 1200,
"title": "OS 2024, Paris",
"caption": "Photo: Anthony Dibon/Icon Sport )\n© Bildbyrån"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/paralympic-games-2024/",
"dates": [
{
"date": "2024-08-28",
"month": "Aug",
"year": 2024
}
]
},
{
"id": 3,
"description": "Olympic Games 2024",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
"alt": "Olympic rings in front of the Eiffel tower",
"height": 800,
"width": 1200,
"title": "OS 2024, Paris",
"caption": "Photo: Anthony Dibon/Icon Sport )\n© Bildbyrån"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/olympic-games-2024/",
"dates": [
{
"date": "2024-07-26",
"month": "Jul",
"year": 2024
}
]
},
{
"id": 4,
"description": "Crown Princess’s birthday ",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/05/Victoria-22029_KRPR_FotoLindaBrostromKunglHovstaterna.sRGB_.jpg",
"alt": "The crown princess smiling.",
"height": 716,
"width": 1200,
"title": "2022-03-29, Kungliga slottet; H.K.H. Kronprinsessan",
"caption": "HRH The Crown Princess. Photo: Linda Broström/Kungl. Hovstaterna"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/crown-princesss-birthday/",
"dates": [
{
"date": "2025-07-14",
"month": "Jul",
"year": 2025
}
]
},
{
"id": 5,
"description": "Mother’s day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/05/social-kids.jpg",
"alt": "A group of adults and young children in a park.",
"height": 1653,
"width": 2480,
"title": "Social kids",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/social+kids///9752#detail\">Folio/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/mothers-day/",
"dates": [
{
"date": "2025-05-25",
"month": "May",
"year": 2025
}
]
},
{
"id": 6,
"description": "Europe Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/05/sweden-and-the-eu.jpg",
"alt": "A girl is holding two small paper flags: the Swedish flag and the flag for the European Union, both blue and yellow.",
"height": 1653,
"width": 2480,
"title": "Sweden and the EU",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/sweden+and+the+eu///8129#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/europe-day/",
"dates": [
{
"date": "2025-05-09",
"month": "May",
"year": 2025
}
]
},
{
"id": 7,
"description": "European Day of Parks",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/abisko-national-park.jpg",
"alt": "A lake in Abisko with a rocky shoreline and trees in autumn colours, with mountains in the background.",
"height": 1653,
"width": 2480,
"title": "Abisko national park",
"caption": "Abisko national park. Photo: <a href=\"https://imagebank.sweden.se/abisko+national+park/northern+sweden/abisko%252C+lapland/3403#detail\">Katja Kristoferson/Folio/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/european-day-of-parks/",
"dates": [
{
"date": "2025-05-24",
"month": "May",
"year": 2025
}
]
},
{
"id": 8,
"description": "King Carl XVI Gustaf’s birthday",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/the-King_220329-HMK-LindaBrostrom_KunglHovstaterna_sRGB1.jpg",
"alt": "HM the King",
"height": 1000,
"width": 1500,
"title": "2022-03-29, Kungliga slottet, H.M. Konungen",
"caption": "HM The King.\nPhoto: Linda Broström/Kungl. Hovstaterna"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/king-carl-xvi-gustafs-birthday/",
"dates": [
{
"date": "2025-04-30",
"month": "Apr",
"year": 2025
}
]
},
{
"id": 9,
"description": "Earth day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/sofia_sabel-cargo_bike-8459.jpg",
"alt": "A parent and two children with a cargo bike.",
"height": 1000,
"width": 1500,
"title": "sofia_sabel-cargo_bike-8459",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/cargo+bike/g%25C3%25B6teborg/gothenburg/8459#detail\"> Sofia Sabel/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/earth-day/",
"dates": [
{
"date": "2025-04-22",
"month": "Apr",
"year": 2025
}
]
},
{
"id": 10,
"description": "Stockholm Pride",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sofia_sabel-pride_festival-6638-thumbnail.jpg",
"alt": "People at a Pride parade.",
"height": 400,
"width": 600,
"title": "Europride Gothenburg",
"caption": "Swedish institute at Europride parade. Photo: Sofia Sabel/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/stockholm-pride/",
"dates": [
{
"date": "2024-08-03",
"month": "Aug",
"year": 2024
}
]
},
{
"id": 11,
"description": "Anniversary of the Swedish Freedom of the Press Act",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/Freedom-of-press-act-National-archive-2.jpg",
"alt": "Old documents on the Freedom of the Press Act.",
"height": 480,
"width": 596,
"title": "Freedom of press act National archive 2",
"caption": "Photo: Emre Olgun/National Archives of Sweden"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/anniversary-of-the-swedish-freedom-of-the-press-act/",
"dates": [
{
"date": "2024-12-02",
"month": "Dec",
"year": 2024
}
]
},
{
"id": 12,
"description": "International Mother Language Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/02/ann-sofi_rosenkvist-primary_school_classroom-4840.jpg",
"alt": "A child getting help from a teacher.",
"height": 1000,
"width": 1500,
"title": "ann-sofi_rosenkvist-primary_school_classroom-4840",
"caption": "During the 2022–2023 school year, 178,000 schoolchildren in Sweden took part in mother tongue tuition, according to statistics from the Swedish National Agency for Education. "
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-mother-language-day/",
"dates": [
{
"date": "2025-02-21",
"month": "Feb",
"year": 2025
}
]
},
{
"id": 13,
"description": "Valentine’s day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/02/fredrik_schlyter-heart-shaped_lake_in_winter-6350.jpg",
"alt": "A frozen lake shaped like heart.",
"height": 800,
"width": 1200,
"title": "fredrik_schlyter-heart-shaped_lake_in_winter-6350",
"caption": "The heart-shaped lake Neckern, south of the town Linköping, in the region of Östergötland. Photo: <a jref=\"https://imagebank.sweden.se/heart-shaped+lake+in+winter/southern+sweden/lake+neckern%252C+link%25C3%25B6ping/6350#detail\">Fredrik Schlyter/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/valentines-day/",
"dates": [
{
"date": "2025-02-14",
"month": "Feb",
"year": 2025
}
]
},
{
"id": 14,
"description": "Tornedalians’ day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/folio-meanflaku-8857.jpg",
"alt": "A yellow, white and blue flag.",
"height": 1653,
"width": 2480,
"title": "folio-meänflaku-8857",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/me%25C3%25A4nflaku/northern+sweden/tornedalen/8857#detail\">Folio/Imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/tornedalers-day/",
"dates": [
{
"date": "2024-07-15",
"month": "Jul",
"year": 2024
}
]
},
{
"id": 15,
"description": "Sweden Finns’ Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/asaf_kliger-torne_river-5679.jpg",
"alt": "A river in winter, partly covered by ice.",
"height": 974,
"width": 2480,
"title": "asaf_kliger-torne_river-5679",
"caption": "Torne river marks the border between Sweden and Finland. Photo: <a href=\"https://imagebank.sweden.se/torne+river/northern+sweden/torne+river/5679#detail\">Asaf Kliger/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/sweden-finns-day/",
"dates": [
{
"date": "2025-02-24",
"month": "Feb",
"year": 2025
}
]
},
{
"id": 16,
"description": "Rosh Hashanah",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/sofia_sabel-torah_scroll-8790.jpg",
"alt": "A Torah scroll in a synagogue",
"height": 1654,
"width": 2480,
"title": "sofia_sabel-torah_scroll-8790",
"caption": "Gothenburg synagogue. Photo: <a href=\"https://imagebank.sweden.se/torah+scroll/g%25C3%25B6teborg/gothenburg/8790#detail\">Sofia Sabel/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/rosh-hashanah/",
"dates": [
{
"date": "2024-10-02",
"month": "Oct",
"year": 2024
}
]
},
{
"id": 17,
"description": "International Holocaust Remembrance Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/maskot-lighting_up_the_dark-7478.jpg",
"alt": "A person lighting candles.",
"height": 1653,
"width": 2480,
"title": "maskot-lighting_up_the_dark-7478",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/lighting+up+the+dark///7478#detail\">Maskot/Folio/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-holocaust-remembrance-day/",
"dates": [
{
"date": "2025-01-27",
"month": "Jan",
"year": 2025
}
]
},
{
"id": 18,
"description": "Swedish meatball day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/lieselotte_van_der_meijs-meatballs-8107.jpg",
"alt": "Meatballs with mashed potatoes, lingonberries and cucumber.",
"height": 800,
"width": 1200,
"title": "lieselotte_van_der_meijs-meatballs-8107",
"caption": "Swedish meatballs are traditionally served with gravy, mashed or boiled potatoes, lingonberries, and pickled cucumber.\nPhoto: <a href=\"https://imagebank.sweden.se/meatballs///8107#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/swedish-meatball-day/",
"dates": [
{
"date": "2024-08-23",
"month": "Aug",
"year": 2024
}
]
},
{
"id": 19,
"description": "World Press Freedom Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/freedom-of-information.jpg",
"alt": "Two people with headsets in a radio studio.",
"height": 1653,
"width": 2480,
"title": "Freedom of information",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/freedom+of+information///8411#detail\">Plattform/Scandinav/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-press-freedom-day/",
"dates": [
{
"date": "2025-05-03",
"month": "May",
"year": 2025
}
]
},
{
"id": 20,
"description": "International Day of Democracy",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/lieslotte_van_der_meijs-general_elections-8535.jpg",
"alt": "A person voting in Sweden.",
"height": 800,
"width": 1200,
"title": "lieslotte_van_der_meijs-general_elections-8535",
"caption": "General elections in Sweden – for national, regional and local representation – are held every four years, after which a new government may be formed. Photo: <a href=\"https://imagebank.sweden.se/general+elections///8535#detail\">Lieslotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-day-of-democracy/",
"dates": [
{
"date": "2024-09-15",
"month": "Sep",
"year": 2024
}
]
},
{
"id": 21,
"description": "International Day of the World’s Indigenous Peoples",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/lola_akinmade_akerstrom-sami-2075.jpg",
"alt": "A family dressed in traditional Sami clothing.",
"height": 809,
"width": 1200,
"title": "Indigenous Sami",
"caption": "The Sami people have their own folk costume, the kolt. The traditionally blue costumes have at least 12 different styles and differ for men and women. Photo: <a href=\"https://imagebank.sweden.se/sami/northern+sweden/swedish+lapland/2075#detail\">Lola Akinmade Åkerström/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-day-of-the-worlds-indigenous-peoples/",
"dates": [
{
"date": "2024-08-09",
"month": "Aug",
"year": 2024
}
]
},
{
"id": 22,
"description": "National Day of the Sami people",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/mikael_svensson-sami_flag-8406.jpg",
"alt": "The Sami flag - blue, yellow, green and red with a circle in the middle.",
"height": 801,
"width": 1200,
"title": "mikael_svensson-sami_flag-8406",
"caption": "The colours of the Sami flag from 1986 (blue, red, yellow and green) are those most commonly found on traditional Sami garbs. The circle derives from the sun, in red, a symbol appearing on many shaman drums. The blue half of the circle represents the moon. Photo: <a href=\"https://imagebank.sweden.se/sami+flag///8406#detail\">Mikael Svensson/Scandinav/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/sami-national-day/",
"dates": [
{
"date": "2025-02-06",
"month": "Feb",
"year": 2025
}
]
},
{
"id": 23,
"description": "Walpurgis Night",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/aline_lessner-walpurgis_eve-4779.jpg",
"alt": "People watching a bonfire.",
"height": 801,
"width": 1200,
"title": "Lund",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/walpurgis+eve/southern+sweden/lund/4779#detail\">Aline Lessner/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/walpurgis-night/",
"dates": [
{
"date": "2025-04-30",
"month": "Apr",
"year": 2025
}
]
},
{
"id": 24,
"description": "Cinnamon Bun Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/lieselotte_van_der_meijs-cinnamon_buns-8105-1.jpg",
"alt": "Freshly baked cinnamon buns.",
"height": 800,
"width": 1200,
"title": "lieselotte_van_der_meijs-cinnamon_buns-8105 (1)",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/cinnamon+buns///8105#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/cinnamon-bun-day/",
"dates": [
{
"date": "2024-10-04",
"month": "Oct",
"year": 2024
}
]
}
]
},
{
"type": "news-block",
"anchorId": "",
"heading": "News",
"newsList": [
{
"title": "Summer material for social media",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media during the summer? Here are some suggestions.\n\n\n\n\n \n Social media posts\n \n \n \n \n \n \n 5 Swedish book tips\n \n \n \n \n \n The book boat – a floating library\n \n \n \n \n \n Bicycle house in Malmö\n \n \n \n \n \n Fritidsbanken – a library for sports equipment\n \n \n \n \n \n Fika with actor Edvin Ryding\n \n \n \n \n \n Recipe: Zeina Mourtada – chokladbollar\n \n \n \n \n \n A Trip to North Sweden\n \n \n \n \n \n A Trip to Mid Sweden\n \n \n \n \n \n A trip to South Sweden\n \n \n \n \n \n Henning Mankell’s Wallander crime novels and Ystad\n \n \n \n \n \n Camilla Läckberg’s crime novels and Fjällbacka\n \n \n \n \n \n Johan Theorin’s crime novels and Öland\n \n \n \n \n \n Kerstin Ekman’s crime novel ‘Blackwater’ and Jämtland\n \n \n \n \n \n Hisingsbron – a modern and award-winning bridge\n \n \n \n \n \n Götheborg – an 18th century ship reborn\n \n \n \n \n \n World’s first solar powered headphones\n \n \n \n \n \n Recipe: Zeina Mourtada – grilled vegetables\n \n \n \n \n \n Recipe: Jessica Frej – grilled salmon and potato salad\n \n \n \n\n\n\n \n Playlists\n \n \n \n \n \n \n \n Go to Spotify \n Swedish summer favourites playlist\n \n \n \n \n \n \n Go to Spotify \n Swedish sport cheers playlist\n \n \n \n \n \n \n Sweden Spotify profile \n Sweden on Spotify\n \n \n \n\n\n\nAll promotional material\n\n\n\nAll toolkits, social media, video and more\n\n\n",
"date": "1 July 2024",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/reading.jpg",
"alt": "A girl is laying on a blanket on top of a cliff, reading a book.",
"height": 1658,
"width": 2480,
"title": "Reading",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/reading///6661#detail\">Ulf Lundin/imagebank.sweden.se</a>"
},
"href": "/summer-material-for-social-media/"
},
{
"title": "More feature films available for screening",
"content": "\n\n\n\n\n\n\nA number of films from previous years’ Swedish film selections are now available on Sharing Sweden:\n\n\n\n\nBecoming Astrid\n\n\n\nMy father Marianne\n\n\n\nSune vs Sune\n\n\n\nThe Most Beautiful Boy in the World\n\n\n\nThe Choir\n\n\n\nClara Sola\n\n\n\nTigers\n\n\n\n\nThe Swedish film selection is available for Swedish foreign missions and can be used for non-profit cultural screenings. Apply via the SI Customer Portal to preview the films, get information about local rights, and access other protected content.\n\n\n\nThe Swedish film selection\n\n\n",
"date": "8 May 2024",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/Press-photo_Astrid-rides-a-bike_photo-by-Erik-Molberg-Hansen-1.jpg",
"alt": "A young Astrid riding a bike.",
"height": 720,
"width": 1500,
"title": "Press photo_Astrid rides a bike_photo by Erik Molberg Hansen (1)",
"caption": "'Becoming Astrid' is one of the films that have been added to Sharing Sweden. Photo: Erik Molberg Hansen"
},
"href": "/more-feature-films-available-for-screening/"
},
{
"title": "New Eurovision and ABBA material on Sharing Sweden",
"content": "\n\n\n\n\n\n\n\nThe Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.\n\n\n\n\nOn 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA’s Eurovision victory. \n\n\n\nYou can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.\n\n\n\nEurovision toolkit\n\n\n",
"date": "25 March 2024",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/03/ABBA_photo_Olle-LindeborgTT.jpg",
"alt": "The ABBA members in 1974.",
"height": 1391,
"width": 2000,
"title": "ABBA-MELODIFESTIVALEN 1974",
"caption": "Photo: Olle Lindeborg / TT "
},
"href": "/new-eurovision-and-abba-material-on-sharing-sweden/"
},
{
"title": "Enhanced financial support for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nWe are pleased to announce that the Swedish Institute has secured additional funding for Sweden promotion in 2024. Consequently, the previous financial limitation of 100,000 SEK/year per embassy and consulate has been lifted.\n\n\n\n\nWhen you seek financial support, it should still primarily cover local production costs for toolkit materials and expenses related to invited guest speakers. While other event-related costs, such as venue rentals and communication expenses, may be considered, they should constitute only a minor portion of the budget. Catering costs will only be covered for Study in Sweden and Sweden alumni relations events.\n\n\n\nYou apply for financial support via the SI Customer Portal. If you have not yet done so, please create an account to initiate the application process. As usual, resources are limited, funding may not be available at all times. Should you have any questions or require further assistance, please feel free to reach out.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to the customer portal\n\n\n",
"date": "28 February 2024",
"imageProps": {
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"height": 567,
"width": 1000,
"title": "plattform-collaborate-9196 newsleter",
"caption": "Photo: Plattform/Scandinav/Imagebank.sweden.se"
},
"href": "/enhanced-financial-support-for-sweden-promotion/"
}
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"href": "/news",
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"blocks": [
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"title": "Calendar",
"calendarList": [
{
"id": 0,
"description": "European Day of Languages",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/learning-swedish.jpg",
"alt": "A woman laying a word puzzle.",
"height": 1653,
"width": 2480,
"title": "Learning Swedish",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/learning+swedish/northern+sweden/kramfors/8679#detail\">Evelina Ytterbom/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/european-day-of-languages/",
"dates": [
{
"date": "2024-09-26",
"month": "Sep",
"year": 2024
}
]
},
{
"id": 1,
"description": "World Bicycle Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/getting-from-school.jpg",
"alt": "Getting from school",
"height": 1655,
"width": 2480,
"title": "Getting from school",
"caption": "Photo: Simon Paulin/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-bicycle-day/",
"dates": [
{
"date": "2025-06-03",
"month": "Jun",
"year": 2025
}
]
},
{
"id": 2,
"description": "Paralympic Games 2024",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
"alt": "Olympic rings in front of the Eiffel tower",
"height": 800,
"width": 1200,
"title": "OS 2024, Paris",
"caption": "Photo: Anthony Dibon/Icon Sport )\n© Bildbyrån"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/paralympic-games-2024/",
"dates": [
{
"date": "2024-08-28",
"month": "Aug",
"year": 2024
}
]
},
{
"id": 3,
"description": "Olympic Games 2024",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/BB170913BB277_Olympics_-Anthony-Dibon-Icon-Sport_Sharing.jpg",
"alt": "Olympic rings in front of the Eiffel tower",
"height": 800,
"width": 1200,
"title": "OS 2024, Paris",
"caption": "Photo: Anthony Dibon/Icon Sport )\n© Bildbyrån"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/olympic-games-2024/",
"dates": [
{
"date": "2024-07-26",
"month": "Jul",
"year": 2024
}
]
},
{
"id": 4,
"description": "Crown Princess’s birthday ",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/05/Victoria-22029_KRPR_FotoLindaBrostromKunglHovstaterna.sRGB_.jpg",
"alt": "The crown princess smiling.",
"height": 716,
"width": 1200,
"title": "2022-03-29, Kungliga slottet; H.K.H. Kronprinsessan",
"caption": "HRH The Crown Princess. Photo: Linda Broström/Kungl. Hovstaterna"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/crown-princesss-birthday/",
"dates": [
{
"date": "2025-07-14",
"month": "Jul",
"year": 2025
}
]
},
{
"id": 5,
"description": "Mother’s day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/05/social-kids.jpg",
"alt": "A group of adults and young children in a park.",
"height": 1653,
"width": 2480,
"title": "Social kids",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/social+kids///9752#detail\">Folio/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/mothers-day/",
"dates": [
{
"date": "2025-05-25",
"month": "May",
"year": 2025
}
]
},
{
"id": 6,
"description": "Europe Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/05/sweden-and-the-eu.jpg",
"alt": "A girl is holding two small paper flags: the Swedish flag and the flag for the European Union, both blue and yellow.",
"height": 1653,
"width": 2480,
"title": "Sweden and the EU",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/sweden+and+the+eu///8129#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/europe-day/",
"dates": [
{
"date": "2025-05-09",
"month": "May",
"year": 2025
}
]
},
{
"id": 7,
"description": "European Day of Parks",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/abisko-national-park.jpg",
"alt": "A lake in Abisko with a rocky shoreline and trees in autumn colours, with mountains in the background.",
"height": 1653,
"width": 2480,
"title": "Abisko national park",
"caption": "Abisko national park. Photo: <a href=\"https://imagebank.sweden.se/abisko+national+park/northern+sweden/abisko%252C+lapland/3403#detail\">Katja Kristoferson/Folio/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/european-day-of-parks/",
"dates": [
{
"date": "2025-05-24",
"month": "May",
"year": 2025
}
]
},
{
"id": 8,
"description": "King Carl XVI Gustaf’s birthday",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/the-King_220329-HMK-LindaBrostrom_KunglHovstaterna_sRGB1.jpg",
"alt": "HM the King",
"height": 1000,
"width": 1500,
"title": "2022-03-29, Kungliga slottet, H.M. Konungen",
"caption": "HM The King.\nPhoto: Linda Broström/Kungl. Hovstaterna"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/king-carl-xvi-gustafs-birthday/",
"dates": [
{
"date": "2025-04-30",
"month": "Apr",
"year": 2025
}
]
},
{
"id": 9,
"description": "Earth day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/sofia_sabel-cargo_bike-8459.jpg",
"alt": "A parent and two children with a cargo bike.",
"height": 1000,
"width": 1500,
"title": "sofia_sabel-cargo_bike-8459",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/cargo+bike/g%25C3%25B6teborg/gothenburg/8459#detail\"> Sofia Sabel/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/earth-day/",
"dates": [
{
"date": "2025-04-22",
"month": "Apr",
"year": 2025
}
]
},
{
"id": 10,
"description": "Stockholm Pride",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sofia_sabel-pride_festival-6638-thumbnail.jpg",
"alt": "People at a Pride parade.",
"height": 400,
"width": 600,
"title": "Europride Gothenburg",
"caption": "Swedish institute at Europride parade. Photo: Sofia Sabel/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/stockholm-pride/",
"dates": [
{
"date": "2024-08-03",
"month": "Aug",
"year": 2024
}
]
},
{
"id": 11,
"description": "Anniversary of the Swedish Freedom of the Press Act",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/Freedom-of-press-act-National-archive-2.jpg",
"alt": "Old documents on the Freedom of the Press Act.",
"height": 480,
"width": 596,
"title": "Freedom of press act National archive 2",
"caption": "Photo: Emre Olgun/National Archives of Sweden"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/anniversary-of-the-swedish-freedom-of-the-press-act/",
"dates": [
{
"date": "2024-12-02",
"month": "Dec",
"year": 2024
}
]
},
{
"id": 12,
"description": "International Mother Language Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/02/ann-sofi_rosenkvist-primary_school_classroom-4840.jpg",
"alt": "A child getting help from a teacher.",
"height": 1000,
"width": 1500,
"title": "ann-sofi_rosenkvist-primary_school_classroom-4840",
"caption": "During the 2022–2023 school year, 178,000 schoolchildren in Sweden took part in mother tongue tuition, according to statistics from the Swedish National Agency for Education. "
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-mother-language-day/",
"dates": [
{
"date": "2025-02-21",
"month": "Feb",
"year": 2025
}
]
},
{
"id": 13,
"description": "Valentine’s day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/02/fredrik_schlyter-heart-shaped_lake_in_winter-6350.jpg",
"alt": "A frozen lake shaped like heart.",
"height": 800,
"width": 1200,
"title": "fredrik_schlyter-heart-shaped_lake_in_winter-6350",
"caption": "The heart-shaped lake Neckern, south of the town Linköping, in the region of Östergötland. Photo: <a jref=\"https://imagebank.sweden.se/heart-shaped+lake+in+winter/southern+sweden/lake+neckern%252C+link%25C3%25B6ping/6350#detail\">Fredrik Schlyter/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/valentines-day/",
"dates": [
{
"date": "2025-02-14",
"month": "Feb",
"year": 2025
}
]
},
{
"id": 14,
"description": "Tornedalians’ day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/folio-meanflaku-8857.jpg",
"alt": "A yellow, white and blue flag.",
"height": 1653,
"width": 2480,
"title": "folio-meänflaku-8857",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/me%25C3%25A4nflaku/northern+sweden/tornedalen/8857#detail\">Folio/Imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/tornedalers-day/",
"dates": [
{
"date": "2024-07-15",
"month": "Jul",
"year": 2024
}
]
},
{
"id": 15,
"description": "Sweden Finns’ Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/asaf_kliger-torne_river-5679.jpg",
"alt": "A river in winter, partly covered by ice.",
"height": 974,
"width": 2480,
"title": "asaf_kliger-torne_river-5679",
"caption": "Torne river marks the border between Sweden and Finland. Photo: <a href=\"https://imagebank.sweden.se/torne+river/northern+sweden/torne+river/5679#detail\">Asaf Kliger/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/sweden-finns-day/",
"dates": [
{
"date": "2025-02-24",
"month": "Feb",
"year": 2025
}
]
},
{
"id": 16,
"description": "Rosh Hashanah",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/sofia_sabel-torah_scroll-8790.jpg",
"alt": "A Torah scroll in a synagogue",
"height": 1654,
"width": 2480,
"title": "sofia_sabel-torah_scroll-8790",
"caption": "Gothenburg synagogue. Photo: <a href=\"https://imagebank.sweden.se/torah+scroll/g%25C3%25B6teborg/gothenburg/8790#detail\">Sofia Sabel/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/rosh-hashanah/",
"dates": [
{
"date": "2024-10-02",
"month": "Oct",
"year": 2024
}
]
},
{
"id": 17,
"description": "International Holocaust Remembrance Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/01/maskot-lighting_up_the_dark-7478.jpg",
"alt": "A person lighting candles.",
"height": 1653,
"width": 2480,
"title": "maskot-lighting_up_the_dark-7478",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/lighting+up+the+dark///7478#detail\">Maskot/Folio/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-holocaust-remembrance-day/",
"dates": [
{
"date": "2025-01-27",
"month": "Jan",
"year": 2025
}
]
},
{
"id": 18,
"description": "Swedish meatball day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/lieselotte_van_der_meijs-meatballs-8107.jpg",
"alt": "Meatballs with mashed potatoes, lingonberries and cucumber.",
"height": 800,
"width": 1200,
"title": "lieselotte_van_der_meijs-meatballs-8107",
"caption": "Swedish meatballs are traditionally served with gravy, mashed or boiled potatoes, lingonberries, and pickled cucumber.\nPhoto: <a href=\"https://imagebank.sweden.se/meatballs///8107#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/swedish-meatball-day/",
"dates": [
{
"date": "2024-08-23",
"month": "Aug",
"year": 2024
}
]
},
{
"id": 19,
"description": "World Press Freedom Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/04/freedom-of-information.jpg",
"alt": "Two people with headsets in a radio studio.",
"height": 1653,
"width": 2480,
"title": "Freedom of information",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/freedom+of+information///8411#detail\">Plattform/Scandinav/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-press-freedom-day/",
"dates": [
{
"date": "2025-05-03",
"month": "May",
"year": 2025
}
]
},
{
"id": 20,
"description": "International Day of Democracy",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/lieslotte_van_der_meijs-general_elections-8535.jpg",
"alt": "A person voting in Sweden.",
"height": 800,
"width": 1200,
"title": "lieslotte_van_der_meijs-general_elections-8535",
"caption": "General elections in Sweden – for national, regional and local representation – are held every four years, after which a new government may be formed. Photo: <a href=\"https://imagebank.sweden.se/general+elections///8535#detail\">Lieslotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-day-of-democracy/",
"dates": [
{
"date": "2024-09-15",
"month": "Sep",
"year": 2024
}
]
},
{
"id": 21,
"description": "International Day of the World’s Indigenous Peoples",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/lola_akinmade_akerstrom-sami-2075.jpg",
"alt": "A family dressed in traditional Sami clothing.",
"height": 809,
"width": 1200,
"title": "Indigenous Sami",
"caption": "The Sami people have their own folk costume, the kolt. The traditionally blue costumes have at least 12 different styles and differ for men and women. Photo: <a href=\"https://imagebank.sweden.se/sami/northern+sweden/swedish+lapland/2075#detail\">Lola Akinmade Åkerström/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-day-of-the-worlds-indigenous-peoples/",
"dates": [
{
"date": "2024-08-09",
"month": "Aug",
"year": 2024
}
]
},
{
"id": 22,
"description": "National Day of the Sami people",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/mikael_svensson-sami_flag-8406.jpg",
"alt": "The Sami flag - blue, yellow, green and red with a circle in the middle.",
"height": 801,
"width": 1200,
"title": "mikael_svensson-sami_flag-8406",
"caption": "The colours of the Sami flag from 1986 (blue, red, yellow and green) are those most commonly found on traditional Sami garbs. The circle derives from the sun, in red, a symbol appearing on many shaman drums. The blue half of the circle represents the moon. Photo: <a href=\"https://imagebank.sweden.se/sami+flag///8406#detail\">Mikael Svensson/Scandinav/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/sami-national-day/",
"dates": [
{
"date": "2025-02-06",
"month": "Feb",
"year": 2025
}
]
},
{
"id": 23,
"description": "Walpurgis Night",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/aline_lessner-walpurgis_eve-4779.jpg",
"alt": "People watching a bonfire.",
"height": 801,
"width": 1200,
"title": "Lund",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/walpurgis+eve/southern+sweden/lund/4779#detail\">Aline Lessner/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/walpurgis-night/",
"dates": [
{
"date": "2025-04-30",
"month": "Apr",
"year": 2025
}
]
},
{
"id": 24,
"description": "Cinnamon Bun Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/lieselotte_van_der_meijs-cinnamon_buns-8105-1.jpg",
"alt": "Freshly baked cinnamon buns.",
"height": 800,
"width": 1200,
"title": "lieselotte_van_der_meijs-cinnamon_buns-8105 (1)",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/cinnamon+buns///8105#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/cinnamon-bun-day/",
"dates": [
{
"date": "2024-10-04",
"month": "Oct",
"year": 2024
}
]
}
]
},
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"title": "Summer material for social media",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media during the summer? Here are some suggestions.\n\n\n\n\n \n Social media posts\n \n \n \n \n \n \n 5 Swedish book tips\n \n \n \n \n \n The book boat – a floating library\n \n \n \n \n \n Bicycle house in Malmö\n \n \n \n \n \n Fritidsbanken – a library for sports equipment\n \n \n \n \n \n Fika with actor Edvin Ryding\n \n \n \n \n \n Recipe: Zeina Mourtada – chokladbollar\n \n \n \n \n \n A Trip to North Sweden\n \n \n \n \n \n A Trip to Mid Sweden\n \n \n \n \n \n A trip to South Sweden\n \n \n \n \n \n Henning Mankell’s Wallander crime novels and Ystad\n \n \n \n \n \n Camilla Läckberg’s crime novels and Fjällbacka\n \n \n \n \n \n Johan Theorin’s crime novels and Öland\n \n \n \n \n \n Kerstin Ekman’s crime novel ‘Blackwater’ and Jämtland\n \n \n \n \n \n Hisingsbron – a modern and award-winning bridge\n \n \n \n \n \n Götheborg – an 18th century ship reborn\n \n \n \n \n \n World’s first solar powered headphones\n \n \n \n \n \n Recipe: Zeina Mourtada – grilled vegetables\n \n \n \n \n \n Recipe: Jessica Frej – grilled salmon and potato salad\n \n \n \n\n\n\n \n Playlists\n \n \n \n \n \n \n \n Go to Spotify \n Swedish summer favourites playlist\n \n \n \n \n \n \n Go to Spotify \n Swedish sport cheers playlist\n \n \n \n \n \n \n Sweden Spotify profile \n Sweden on Spotify\n \n \n \n\n\n\nAll promotional material\n\n\n\nAll toolkits, social media, video and more\n\n\n",
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"title": "More feature films available for screening",
"content": "\n\n\n\n\n\n\nA number of films from previous years’ Swedish film selections are now available on Sharing Sweden:\n\n\n\n\nBecoming Astrid\n\n\n\nMy father Marianne\n\n\n\nSune vs Sune\n\n\n\nThe Most Beautiful Boy in the World\n\n\n\nThe Choir\n\n\n\nClara Sola\n\n\n\nTigers\n\n\n\n\nThe Swedish film selection is available for Swedish foreign missions and can be used for non-profit cultural screenings. Apply via the SI Customer Portal to preview the films, get information about local rights, and access other protected content.\n\n\n\nThe Swedish film selection\n\n\n",
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"title": "New Eurovision and ABBA material on Sharing Sweden",
"content": "\n\n\n\n\n\n\n\nThe Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.\n\n\n\n\nOn 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA’s Eurovision victory. \n\n\n\nYou can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.\n\n\n\nEurovision toolkit\n\n\n",
"date": "25 March 2024",
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"title": "Enhanced financial support for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nWe are pleased to announce that the Swedish Institute has secured additional funding for Sweden promotion in 2024. Consequently, the previous financial limitation of 100,000 SEK/year per embassy and consulate has been lifted.\n\n\n\n\nWhen you seek financial support, it should still primarily cover local production costs for toolkit materials and expenses related to invited guest speakers. While other event-related costs, such as venue rentals and communication expenses, may be considered, they should constitute only a minor portion of the budget. Catering costs will only be covered for Study in Sweden and Sweden alumni relations events.\n\n\n\nYou apply for financial support via the SI Customer Portal. If you have not yet done so, please create an account to initiate the application process. As usual, resources are limited, funding may not be available at all times. Should you have any questions or require further assistance, please feel free to reach out.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to the customer portal\n\n\n",
"date": "28 February 2024",
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"date": "2025-02-21",
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"year": 2025
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]
},
{
"id": 13,
"description": "Valentine’s day",
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"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/02/fredrik_schlyter-heart-shaped_lake_in_winter-6350.jpg",
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"date": "2025-02-14",
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},
{
"id": 14,
"description": "Tornedalians’ day",
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"date": "2024-07-15",
"month": "Jul",
"year": 2024
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},
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"id": 15,
"description": "Sweden Finns’ Day",
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},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/sweden-finns-day/",
"dates": [
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"date": "2025-02-24",
"month": "Feb",
"year": 2025
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},
{
"id": 16,
"description": "Rosh Hashanah",
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"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/rosh-hashanah/",
"dates": [
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"date": "2024-10-02",
"month": "Oct",
"year": 2024
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]
},
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"id": 17,
"description": "International Holocaust Remembrance Day",
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"dates": [
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"date": "2025-01-27",
"month": "Jan",
"year": 2025
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},
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"id": 18,
"description": "Swedish meatball day",
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"date": "2024-08-23",
"month": "Aug",
"year": 2024
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]
},
{
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"description": "World Press Freedom Day",
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},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-press-freedom-day/",
"dates": [
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"date": "2025-05-03",
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"year": 2025
}
]
},
{
"id": 20,
"description": "International Day of Democracy",
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},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-day-of-democracy/",
"dates": [
{
"date": "2024-09-15",
"month": "Sep",
"year": 2024
}
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},
{
"id": 21,
"description": "International Day of the World’s Indigenous Peoples",
"image": {
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"height": 809,
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"caption": "The Sami people have their own folk costume, the kolt. The traditionally blue costumes have at least 12 different styles and differ for men and women. Photo: <a href=\"https://imagebank.sweden.se/sami/northern+sweden/swedish+lapland/2075#detail\">Lola Akinmade Åkerström/imagebank.sweden.se</a>"
},
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}
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},
{
"id": 22,
"description": "National Day of the Sami people",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/mikael_svensson-sami_flag-8406.jpg",
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},
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"date": "2025-02-06",
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}
]
},
{
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"description": "Walpurgis Night",
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},
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"dates": [
{
"date": "2025-04-30",
"month": "Apr",
"year": 2025
}
]
},
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"id": 24,
"description": "Cinnamon Bun Day",
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},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/cinnamon-bun-day/",
"dates": [
{
"date": "2024-10-04",
"month": "Oct",
"year": 2024
}
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}
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"title": "Summer material for social media",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media during the summer? Here are some suggestions.\n\n\n\n\n \n Social media posts\n \n \n \n \n \n \n 5 Swedish book tips\n \n \n \n \n \n The book boat – a floating library\n \n \n \n \n \n Bicycle house in Malmö\n \n \n \n \n \n Fritidsbanken – a library for sports equipment\n \n \n \n \n \n Fika with actor Edvin Ryding\n \n \n \n \n \n Recipe: Zeina Mourtada – chokladbollar\n \n \n \n \n \n A Trip to North Sweden\n \n \n \n \n \n A Trip to Mid Sweden\n \n \n \n \n \n A trip to South Sweden\n \n \n \n \n \n Henning Mankell’s Wallander crime novels and Ystad\n \n \n \n \n \n Camilla Läckberg’s crime novels and Fjällbacka\n \n \n \n \n \n Johan Theorin’s crime novels and Öland\n \n \n \n \n \n Kerstin Ekman’s crime novel ‘Blackwater’ and Jämtland\n \n \n \n \n \n Hisingsbron – a modern and award-winning bridge\n \n \n \n \n \n Götheborg – an 18th century ship reborn\n \n \n \n \n \n World’s first solar powered headphones\n \n \n \n \n \n Recipe: Zeina Mourtada – grilled vegetables\n \n \n \n \n \n Recipe: Jessica Frej – grilled salmon and potato salad\n \n \n \n\n\n\n \n Playlists\n \n \n \n \n \n \n \n Go to Spotify \n Swedish summer favourites playlist\n \n \n \n \n \n \n Go to Spotify \n Swedish sport cheers playlist\n \n \n \n \n \n \n Sweden Spotify profile \n Sweden on Spotify\n \n \n \n\n\n\nAll promotional material\n\n\n\nAll toolkits, social media, video and more\n\n\n",
"date": "1 July 2024",
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"title": "More feature films available for screening",
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"date": "8 May 2024",
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"title": "New Eurovision and ABBA material on Sharing Sweden",
"content": "\n\n\n\n\n\n\n\nThe Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.\n\n\n\n\nOn 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA’s Eurovision victory. \n\n\n\nYou can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.\n\n\n\nEurovision toolkit\n\n\n",
"date": "25 March 2024",
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"title": "Enhanced financial support for Sweden promotion",
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"date": "28 February 2024",
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8 May 2024
25 March 2024