Atacac – on digitizing fashion

How to use the video

This video features Swedish fashion studio Atacac. You can find more videos on sustainable design companies in the toolkit Swedish design movement

You can screen the video when arranging an event on the topic of sustainable design. You can also use the shorter version in 1:1 format on social media.

The video series on YouTube

Video

Video for screening

Video for social media

Captions

Fashion production is one of the heaviest polluters, accounting for up to 10 percent of global greenhouse gas emissions. How can we manufacture clothes without destroying the planet for future generations?

Swedish fashion studio Atacac has a solution: digitalising every step of the production process reduces climate impact bit by bit – from initial design to finished product.

This film is part of a series made by the Swedish Institute and Svensk Form (the Swedish Society of Crafts and Design).

Producer: Note (design studio); Director of Photography: Carl Engberg.

Read more about Atacac: atacac.com

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