Installation view ‘Swedish Design Movement - Leading the way’ © ADORNO. About this toolkit The initiative Swedish Design Movement brings together players in Swedish design, fashion and architecture who are spearheading the transition to sustainability. You can use this toolkit to put Swedish design on the map and raise the profile of sustainable Swedish business during international design events.
Target audience Buyers
How to use Swedish Design Movement This toolkit can be used to present and promote the virtual exhibition ‘Swedish Design Movement — Leading the way’ at international events within design, fashion, and architecture.
Since the exhibition is virtual, and has no physical space, you need to establish partnerships with event organisers and magazines who can guide visitors to the exhibition. We also suggest that you promote the exhibition through a PR agency and your own channels. Below are instructions on how the exhibition can be presented and promoted.
When using this toolkit, please communicate that the exhibition is designed by digital design store and gallery Adorno and is a co-production between Svensk Form (the Swedish Society of Crafts and Design) and the Swedish Institute.
Virtual exhibition Download instructions (PDF 112 KB) Instructions on how to embed the exhibition The exhibition ‘Swedish Design Movement — Leading the way’ presents the work of leading, sustainable Swedish innovators in design, architecture and fashion. The exhibition is virtual and can be visited around the clock from any smartphone or computer with internet access.
Visitors can navigate around a hyper-realistic digital version of Sara kulturhus, one of the world’s tallest timber structures in Skellefteå, Sweden. Inside the building, projects by eighteen Swedish companies are exhibited as 3D models. The companies are working in furniture, product design, fashion, and architecture. In the exhibition you can click on images, videos and text to learn more about the projects and companies.
Just like a YouTube video, you can embed the exhibition on any website with an iframe code. This will enable the visitors to access the exhibition directly from the website where it is embedded.
Press kit Download press release (DOCX 28 KB) Press release Download logos for press release (ZIP 1 MB) Logos Swedish design movement, Swedish Institute, Svensk form Download social media press images and video (ZIP 558 MB) Press images and videos for social media Download press images for print (ZIP 59 MB) Press images in landscape format for printed media The press kit includes a draft of a press release in English, high resolution images and videos of the exhibition, and social media material.
You can share the press kit with journalists or make your own selection. For example you can translate and share the press material via press releases and newsletters.
You can use the social media posts to promote the exhibition as a whole or highlight the subjects of design, architecture or fashion, depending on the context. Feel free to also use the material from the press kit to create your own posts.
Don’t forget to use #SwedishDesignMovement and @SwedishDesignMovement in all posts about the exhibition.
Official instagram account On the official Instagram account of Swedish Design Movement the target groups can learn more about sustainable Swedish design, the exhibition and follow the movement of events around the world. Use this account for inspiration and encourage the target group to follow the account and share its content.
Name of the account on Instagram: @SwedishDesignMovement
Videos for screening and social media When arranging an event you can screen these videos on the topic of sustainable design. You can also use the shorter versions in 1:1 format on social media.
The videos feature seven of the design companies who are part of the Swedish Design Movement. The companies are located in different parts of Sweden.
The videos on YouTube
The videos with audio descriptions on Youtube
Contact Jenny Bergström Bonmot to get access to download the videos with audio descriptions.
Events Like any other toolkit, activations of the exhibition can be combined with other digital or physical events. You can, for example, arrange webinars, seminars, sofa talks or other networking or knowledge events, possibly in collaboration with some of the participating companies. Events with participating companies or designers are often easy to arrange, however they can sometimes be costly. Combining the exhibition with analogue manifestations, such as a physical design exhibition can also work very well, but please note that this toolkit does not offer physical add-ons.
The toolkit funding may not be used to cover physical productions or events.
When arranging an event you can screen the videos in this toolkit.
Contact Jenny Bergström Bonmot if you would like to discuss or receive input on program ideas!
Partnerships As part of a partnership with for example your local design, architecture or fashion week, you may discuss a promotional package, which can include:
Listings on websites Articles Coverage in newsletters Social media promotion Listings on an event’s website The exhibition can be presented on the website of an international design event. The first option would be to have the exhibition presented on the front page of the event’s website. Another option would be to have it presented on a page as close to front page as possible. The goal is to ensure as much exposure of the exhibition as possible.
In some cases, the exhibition can be embedded onto the website. This will enable the audience to access it directly from the website. In other cases, it will only be possible to present the exhibition with images, videos, and texts alongside a direct link to the exhibition.
When you decide on a listing and the value of this type of promotion, it is important to get information on the number of visitors the website receives per month or per year.
Articles in magazines Websites of larger magazines often function as the main go-to place to discover the program of design events. Through a partnership with a magazine, an article and event listing can be produced and published on the magazine’s website. The exhibition and press material can also be embedded and presented with the article. It is important that a direct link to the exhibition is included in the article.
When you decide on this promotion, it is important to get information on the number of visitors the website receives per month or per year.
Newsletter The exhibition can also be presented in a newsletter to the subscribers of the design event or magazine. The greater the newsletter’s focus is on the exhibition, the better. The best option is to have a newsletter dedicated to the exhibition. It is crucial that subscribers are presented with one or more direct links to the virtual exhibition.
When you decide on investing in newsletter promotion, it is important to consider how many subscribers the newsletter has.
Social media promotion Partnership packages with an event or magazine generally include promotion on their social media channels, including Instagram, Facebook and Twitter. Sometimes third-party social media accounts have more followers than the official account of the event, like Designboom’s “milan.design.week” account. You can reach out to these accounts and ask for promotion pricing.
When you assess the value of promotion on social media, the number of posts and stories offered as well as the engagement rate and number of followers are critical criteria.
Support from ADORNO The design agency ADORNO is the producer of the exhibition. ADORNO may be hired to assist you in
finding media partners negotiating a partnership agreement organising the presentation promotion of the exhibition. The consultancy fees are to be discussed directly with ADORNO. Toolkit budget can be used for this service.
Contact at ADORNO: Kristian Snorre Andersen: kristian@adorno.dk +45 3042 862
Get inspired Romanian Design Week 2024 The Embassy of Sweden in Bucharest used the toolkit during the Romanian Design Week. This year, the design week was focused on how creativity and innovation can shape the cities of tomorrow.
Over 200 projects were displayed at the historical Cina building in central Bucharest from 24 May to 2 June. Swedish Design Movement was showcased in the international exhibition, where 9 countries where represented.
Photo: Oana Bitan Photo: Oana Bitan The embassy used a a standing touch screen to allow visitors to interact with the exhibition. The fact that the exhibition was digital and sustainable seems to have been appreciated by visitors.
The ambassador was interviewed by Radio Romania .
Jenny Bergström Bonmot, project manager at the Swedish Institute, was interviewed by Business Review, a Romanian business magazine .
Milan Design Week 2022 For the launch of the exhibition at Milan Design Week 2022 (6-12 June) the Swedish institute and our collaborating partners, Svensk Form (Swedish Society of Crafts and Design) and ADORNO, entered paid partnerships with Fuorisalone and Dezeen .
The partnership with Fuorisalone allowed digital participation at Milan Design Week and did not include a promotion package. The price for this was 1.000 euros and allowed the exhibition to be embedded on the website of the event.
The partnership package with Dezeen included a promotional editorial presented on the first page of their webpage and a spot in the newsletter, sent to 180.000 subscribers. The price for this partnership package was GBP 4.500. It also included a geo-targeted Dezeen Instagram ad, running from the 7-12 June during Milan Design Week. The ad was targeting audiences in Western Europe. The price for this geo-targeted ad was GBP 2.000. For the geo-targeted Instagram ad, we used the 15 second trailer available in the social media kit.
Read the full report about the launch: Traffic Report & Conclusions for Swedish Design Movement’s Virtual Exhibition (PDF)
Event guide at Fuorisalone.it
The promotional editorial at dezeen.com
Background The purpose of this toolkit is to raise Sweden’s profile as a design nation and showcase innovative, pioneering and sustainability-driven companies and actors from different design sectors and parts of the country. The goal is to attract trade and accelerate the demand for sustainable goods and services from Sweden.
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"children": "The initiative Swedish Design Movement brings together players in Swedish design, fashion and architecture who are spearheading the transition to sustainability. You can use this toolkit to put Swedish design on the map and raise the profile of sustainable Swedish business during international design events."
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"children": "This toolkit can be used to present and promote the virtual exhibition ‘Swedish Design Movement — Leading the way’ at international events within design, fashion, and architecture."
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"children": "Since the exhibition is virtual, and has no physical space, you need to establish partnerships with event organisers and magazines who can guide visitors to the exhibition. We also suggest that you promote the exhibition through a PR agency and your own channels. Below are instructions on how the exhibition can be presented and promoted."
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"children": "When using this toolkit, please communicate that the exhibition is designed by digital design store and gallery Adorno and is a co-production between Svensk Form (the Swedish Society of Crafts and Design) and the Swedish Institute."
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"children": "The exhibition ‘Swedish Design Movement — Leading the way’ presents the work of leading, sustainable Swedish innovators in design, architecture and fashion. The exhibition is virtual and can be visited around the clock from any smartphone or computer with internet access."
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"children": "Visitors can navigate around a hyper-realistic digital version of Sara kulturhus, one of the world’s tallest timber structures in Skellefteå, Sweden. Inside the building, projects by eighteen Swedish companies are exhibited as 3D models. The companies are working in furniture, product design, fashion, and architecture. In the exhibition you can click on images, videos and text to learn more about the projects and companies."
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"children": "Just like a YouTube video, you can embed the exhibition on any website with an iframe code. This will enable the visitors to access the exhibition directly from the website where it is embedded."
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"children": "The press kit includes a draft of a press release in English, high resolution images and videos of the exhibition, and social media material."
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"children": "You can share the press kit with journalists or make your own selection. For example you can translate and share the press material via press releases and newsletters."
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"children": "You can use the social media posts to promote the exhibition as a whole or highlight the subjects of design, architecture or fashion, depending on the context. Feel free to also use the material from the press kit to create your own posts."
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{
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"children": "Don’t forget to use #SwedishDesignMovement and @SwedishDesignMovement in all posts about the exhibition."
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{
"type": "heading",
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"h3": true,
"children": "Official instagram account"
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{
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"children": "On the official Instagram account of Swedish Design Movement the target groups can learn more about sustainable Swedish design, the exhibition and follow the movement of events around the world. Use this account for inspiration and encourage the target group to follow the account and share its content."
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{
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"children": "Name of the account on Instagram: <a href=\"https://www.instagram.com/swedishdesignmovement/\">@SwedishDesignMovement</a>"
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"title": "Gärsnäs – on a long lasting history",
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"children": "When arranging an event you can screen these videos on the topic of sustainable design. You can also use the shorter versions in 1:1 format on social media."
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{
"type": "paragraph",
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"children": "The videos feature seven of the design companies who are part of the Swedish Design Movement. The companies are located in different parts of Sweden."
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{
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"children": "<a href=\"https://www.youtube.com/playlist?list=PLIbfL4hlcjreN8lDEKDHlpImleEeuOatC\">The videos on YouTube</a>"
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"children": "<a href=\"https://www.youtube.com/playlist?list=PLIbfL4hlcjrc6nAPil2qFegwC8m5e52Kb\">The videos with audio descriptions on Youtube</a>"
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{
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"children": "Contact <a href=\"mailto:jenny.bergstrom.bonmot@si.se\">Jenny Bergström Bonmot</a> to get access to download the videos with audio descriptions."
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"children": "Like any other toolkit, activations of the exhibition can be combined with other digital or physical events. You can, for example, arrange webinars, seminars, sofa talks or other networking or knowledge events, possibly in collaboration with some of the participating companies. Events with participating companies or designers are often easy to arrange, however they can sometimes be costly. Combining the exhibition with analogue manifestations, such as a physical design exhibition can also work very well, but please note that this toolkit does not offer physical add-ons."
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{
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"children": "The toolkit funding may not be used to cover physical productions or events."
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{
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"children": "When arranging an event you can screen the videos in this toolkit."
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{
"type": "paragraph",
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"children": "Contact <a href=\"mailto:jenny.bergstrom.bonmot@si.se\">Jenny Bergström Bonmot</a> if you would like to discuss or receive input on program ideas!"
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"children": "As part of a partnership with for example your local design, architecture or fashion week, you may discuss a promotional package, which can include:"
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"html": "<ul class=\"wp-block-list\"><li>Listings on websites</li><li>Articles</li><li>Coverage in newsletters</li><li>Social media promotion</li></ul>"
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"children": "The exhibition can be presented on the website of an international design event. The first option would be to have the exhibition presented on the front page of the event’s website. Another option would be to have it presented on a page as close to front page as possible. The goal is to ensure as much exposure of the exhibition as possible."
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"type": "paragraph",
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"children": "In some cases, the exhibition can be embedded onto the website. This will enable the audience to access it directly from the website. In other cases, it will only be possible to present the exhibition with images, videos, and texts alongside a direct link to the exhibition."
},
{
"type": "paragraph",
"anchorId": "",
"children": "When you decide on a listing and the value of this type of promotion, it is important to get information on the number of visitors the website receives per month or per year."
},
{
"type": "heading",
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"h3": true,
"children": "Articles in magazines"
},
{
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"anchorId": "",
"children": "Websites of larger magazines often function as the main go-to place to discover the program of design events. Through a partnership with a magazine, an article and event listing can be produced and published on the magazine’s website. The exhibition and press material can also be embedded and presented with the article. It is important that a direct link to the exhibition is included in the article."
},
{
"type": "paragraph",
"anchorId": "",
"children": "When you decide on this promotion, it is important to get information on the number of visitors the website receives per month or per year."
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Newsletter"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The exhibition can also be presented in a newsletter to the subscribers of the design event or magazine. The greater the newsletter’s focus is on the exhibition, the better. The best option is to have a newsletter dedicated to the exhibition. It is crucial that subscribers are presented with one or more direct links to the virtual exhibition."
},
{
"type": "paragraph",
"anchorId": "",
"children": "When you decide on investing in newsletter promotion, it is important to consider how many subscribers the newsletter has."
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Social media promotion"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Partnership packages with an event or magazine generally include promotion on their social media channels, including Instagram, Facebook and Twitter. Sometimes third-party social media accounts have more followers than the official account of the event, like Designboom’s “milan.design.week” account. You can reach out to these accounts and ask for promotion pricing."
},
{
"type": "paragraph",
"anchorId": "",
"children": "When you assess the value of promotion on social media, the number of posts and stories offered as well as the engagement rate and number of followers are critical criteria."
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]
},
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"children": "Support from ADORNO"
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"anchorId": "",
"children": "The design agency ADORNO is the producer of the exhibition. ADORNO may be hired to assist you in"
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"html": "<ul class=\"wp-block-list\"><li>finding media partners</li><li>negotiating a partnership agreement</li><li>organising the presentation</li><li>promotion of the exhibition. </li></ul>"
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"children": "The consultancy fees are to be discussed directly with ADORNO. Toolkit budget can be used for this service."
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"children": "Contact at ADORNO:"
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"children": "Kristian Snorre Andersen: kristian@adorno.dk +45 3042 862"
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"children": "Romanian Design Week 2024"
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"children": "The Embassy of Sweden in Bucharest used the toolkit during the Romanian Design Week. This year, the design week was focused on how creativity and innovation can shape the cities of tomorrow."
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{
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"anchorId": "",
"children": "Over 200 projects were displayed at the historical Cina building in central Bucharest from 24 May to 2 June. Swedish Design Movement was showcased in the international exhibition, where 9 countries where represented."
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"caption": "Photo: Oana Bitan",
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"children": "The embassy used a a standing touch screen to allow visitors to interact with the exhibition. The fact that the exhibition was digital and sustainable seems to have been appreciated by visitors."
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{
"type": "paragraph",
"anchorId": "",
"children": "The ambassador was <a href=\"https://www.rri.ro/en/our-shows/in-the-spotlight/design-flags-returns-to-romanian-design-week-2024-id774221.html\">interviewed by Radio Romania</a>."
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{
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"children": "Jenny Bergström Bonmot, project manager at the Swedish Institute, <a href=\"https://business-review.eu/profiles1/interviews-interviews/swedish-design-movement-joins-romanian-design-week-2024-to-unlock-the-city-260806\">was interviewed by Business Review, a Romanian business magazine</a>."
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"children": "Milan Design Week 2022"
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{
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"children": "For the launch of the exhibition at Milan Design Week 2022 (6-12 June) the Swedish institute and our collaborating partners, Svensk Form (Swedish Society of Crafts and Design) and ADORNO, entered paid partnerships with <a href=\"http://www.fuorisalone.it/\">Fuorisalone</a> and <a href=\"http://www.dezeen.com/\">Dezeen</a>."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The partnership with Fuorisalone allowed digital participation at Milan Design Week and did not include a promotion package. The price for this was 1.000 euros and allowed the exhibition to be embedded on the website of the event."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The partnership package with Dezeen included a promotional editorial presented on the first page of their webpage and a spot in the newsletter, sent to 180.000 subscribers. The price for this partnership package was GBP 4.500. It also included a geo-targeted Dezeen Instagram ad, running from the 7-12 June during Milan Design Week. The ad was targeting audiences in Western Europe. The price for this geo-targeted ad was GBP 2.000. For the geo-targeted Instagram ad, we used the 15 second trailer available in the social media kit."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Read the full report about the launch: <a href=\"https://cms.sharingsweden.se/app/uploads/2023/07/Swedish-design-movement-launch-milan-traffic-report-recommendations.pdf\">Traffic Report & Conclusions for Swedish Design Movement’s Virtual Exhibition (PDF)</a>"
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{
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"anchorId": "",
"children": "<a href=\"https://www.fuorisalone.it/en/2022/events/2380/Swedish-Design-Movement-Leading-the-way\">Event guide at Fuorisalone.it</a>"
},
{
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"anchorId": "",
"children": "<a href=\"https://www.dezeen.com/2022/06/06/swedish-design-movement-virtual-exhibition-milan-design-week/\">The promotional editorial at dezeen.com</a>"
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"children": "The purpose of this toolkit is to raise Sweden’s profile as a design nation and showcase innovative, pioneering and sustainability-driven companies and actors from different design sectors and parts of the country. The goal is to attract trade and accelerate the demand for sustainable goods and services from Sweden."
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"children": "The initiative Swedish Design Movement brings together players in Swedish design, fashion and architecture who are spearheading the transition to sustainability. You can use this toolkit to put Swedish design on the map and raise the profile of sustainable Swedish business during international design events."
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"children": "Buyers<br>Architects<br>Design professionals<br>Journalists within the field of design, architecture, and fashion"
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"children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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"children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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{
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"children": "This toolkit can be used to present and promote the virtual exhibition ‘Swedish Design Movement — Leading the way’ at international events within design, fashion, and architecture."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Since the exhibition is virtual, and has no physical space, you need to establish partnerships with event organisers and magazines who can guide visitors to the exhibition. We also suggest that you promote the exhibition through a PR agency and your own channels. Below are instructions on how the exhibition can be presented and promoted."
},
{
"type": "paragraph",
"anchorId": "",
"children": "When using this toolkit, please communicate that the exhibition is designed by digital design store and gallery Adorno and is a co-production between Svensk Form (the Swedish Society of Crafts and Design) and the Swedish Institute."
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]
}
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"children": "The exhibition ‘Swedish Design Movement — Leading the way’ presents the work of leading, sustainable Swedish innovators in design, architecture and fashion. The exhibition is virtual and can be visited around the clock from any smartphone or computer with internet access."
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{
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"anchorId": "",
"children": "Visitors can navigate around a hyper-realistic digital version of Sara kulturhus, one of the world’s tallest timber structures in Skellefteå, Sweden. Inside the building, projects by eighteen Swedish companies are exhibited as 3D models. The companies are working in furniture, product design, fashion, and architecture. In the exhibition you can click on images, videos and text to learn more about the projects and companies."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Just like a YouTube video, you can embed the exhibition on any website with an iframe code. This will enable the visitors to access the exhibition directly from the website where it is embedded."
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"children": "The press kit includes a draft of a press release in English, high resolution images and videos of the exhibition, and social media material."
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"children": "You can share the press kit with journalists or make your own selection. For example you can translate and share the press material via press releases and newsletters."
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"children": "You can use the social media posts to promote the exhibition as a whole or highlight the subjects of design, architecture or fashion, depending on the context. Feel free to also use the material from the press kit to create your own posts."
},
{
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"anchorId": "",
"children": "Don’t forget to use #SwedishDesignMovement and @SwedishDesignMovement in all posts about the exhibition."
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"children": "Official instagram account"
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{
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"anchorId": "",
"children": "On the official Instagram account of Swedish Design Movement the target groups can learn more about sustainable Swedish design, the exhibition and follow the movement of events around the world. Use this account for inspiration and encourage the target group to follow the account and share its content."
},
{
"type": "paragraph",
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"children": "Name of the account on Instagram: <a href=\"https://www.instagram.com/swedishdesignmovement/\">@SwedishDesignMovement</a>"
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"title": "Gärsnäs – on a long lasting history",
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{
"title": "Renewcell – on fashion waste",
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"title": "Wästberg – on emotional electronics",
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"title": "White – on a building you like to hug",
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{
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"children": "When arranging an event you can screen these videos on the topic of sustainable design. You can also use the shorter versions in 1:1 format on social media."
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{
"type": "paragraph",
"anchorId": "",
"children": "The videos feature seven of the design companies who are part of the Swedish Design Movement. The companies are located in different parts of Sweden."
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{
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"children": "<a href=\"https://www.youtube.com/playlist?list=PLIbfL4hlcjreN8lDEKDHlpImleEeuOatC\">The videos on YouTube</a>"
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"children": "<a href=\"https://www.youtube.com/playlist?list=PLIbfL4hlcjrc6nAPil2qFegwC8m5e52Kb\">The videos with audio descriptions on Youtube</a>"
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{
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"children": "Contact <a href=\"mailto:jenny.bergstrom.bonmot@si.se\">Jenny Bergström Bonmot</a> to get access to download the videos with audio descriptions."
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},
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"children": "Like any other toolkit, activations of the exhibition can be combined with other digital or physical events. You can, for example, arrange webinars, seminars, sofa talks or other networking or knowledge events, possibly in collaboration with some of the participating companies. Events with participating companies or designers are often easy to arrange, however they can sometimes be costly. Combining the exhibition with analogue manifestations, such as a physical design exhibition can also work very well, but please note that this toolkit does not offer physical add-ons."
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"children": "The toolkit funding may not be used to cover physical productions or events."
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"children": "When arranging an event you can screen the videos in this toolkit."
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"children": "Contact <a href=\"mailto:jenny.bergstrom.bonmot@si.se\">Jenny Bergström Bonmot</a> if you would like to discuss or receive input on program ideas!"
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"children": "As part of a partnership with for example your local design, architecture or fashion week, you may discuss a promotional package, which can include:"
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"children": "The exhibition can be presented on the website of an international design event. The first option would be to have the exhibition presented on the front page of the event’s website. Another option would be to have it presented on a page as close to front page as possible. The goal is to ensure as much exposure of the exhibition as possible."
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{
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"children": "In some cases, the exhibition can be embedded onto the website. This will enable the audience to access it directly from the website. In other cases, it will only be possible to present the exhibition with images, videos, and texts alongside a direct link to the exhibition."
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{
"type": "paragraph",
"anchorId": "",
"children": "When you decide on a listing and the value of this type of promotion, it is important to get information on the number of visitors the website receives per month or per year."
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"children": "Websites of larger magazines often function as the main go-to place to discover the program of design events. Through a partnership with a magazine, an article and event listing can be produced and published on the magazine’s website. The exhibition and press material can also be embedded and presented with the article. It is important that a direct link to the exhibition is included in the article."
},
{
"type": "paragraph",
"anchorId": "",
"children": "When you decide on this promotion, it is important to get information on the number of visitors the website receives per month or per year."
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{
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"h3": true,
"children": "Newsletter"
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{
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"children": "The exhibition can also be presented in a newsletter to the subscribers of the design event or magazine. The greater the newsletter’s focus is on the exhibition, the better. The best option is to have a newsletter dedicated to the exhibition. It is crucial that subscribers are presented with one or more direct links to the virtual exhibition."
},
{
"type": "paragraph",
"anchorId": "",
"children": "When you decide on investing in newsletter promotion, it is important to consider how many subscribers the newsletter has."
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"children": "Social media promotion"
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"children": "Partnership packages with an event or magazine generally include promotion on their social media channels, including Instagram, Facebook and Twitter. Sometimes third-party social media accounts have more followers than the official account of the event, like Designboom’s “milan.design.week” account. You can reach out to these accounts and ask for promotion pricing."
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{
"type": "paragraph",
"anchorId": "",
"children": "When you assess the value of promotion on social media, the number of posts and stories offered as well as the engagement rate and number of followers are critical criteria."
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"children": "The design agency ADORNO is the producer of the exhibition. ADORNO may be hired to assist you in"
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"children": "The consultancy fees are to be discussed directly with ADORNO. Toolkit budget can be used for this service."
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"children": "Kristian Snorre Andersen: kristian@adorno.dk +45 3042 862"
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"children": "Romanian Design Week 2024"
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"children": "The Embassy of Sweden in Bucharest used the toolkit during the Romanian Design Week. This year, the design week was focused on how creativity and innovation can shape the cities of tomorrow."
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"children": "Over 200 projects were displayed at the historical Cina building in central Bucharest from 24 May to 2 June. Swedish Design Movement was showcased in the international exhibition, where 9 countries where represented."
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"children": "The embassy used a a standing touch screen to allow visitors to interact with the exhibition. The fact that the exhibition was digital and sustainable seems to have been appreciated by visitors."
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{
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"children": "The ambassador was <a href=\"https://www.rri.ro/en/our-shows/in-the-spotlight/design-flags-returns-to-romanian-design-week-2024-id774221.html\">interviewed by Radio Romania</a>."
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"children": "Jenny Bergström Bonmot, project manager at the Swedish Institute, <a href=\"https://business-review.eu/profiles1/interviews-interviews/swedish-design-movement-joins-romanian-design-week-2024-to-unlock-the-city-260806\">was interviewed by Business Review, a Romanian business magazine</a>."
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"children": "Milan Design Week 2022"
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"children": "For the launch of the exhibition at Milan Design Week 2022 (6-12 June) the Swedish institute and our collaborating partners, Svensk Form (Swedish Society of Crafts and Design) and ADORNO, entered paid partnerships with <a href=\"http://www.fuorisalone.it/\">Fuorisalone</a> and <a href=\"http://www.dezeen.com/\">Dezeen</a>."
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{
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"children": "The partnership with Fuorisalone allowed digital participation at Milan Design Week and did not include a promotion package. The price for this was 1.000 euros and allowed the exhibition to be embedded on the website of the event."
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{
"type": "paragraph",
"anchorId": "",
"children": "The partnership package with Dezeen included a promotional editorial presented on the first page of their webpage and a spot in the newsletter, sent to 180.000 subscribers. The price for this partnership package was GBP 4.500. It also included a geo-targeted Dezeen Instagram ad, running from the 7-12 June during Milan Design Week. The ad was targeting audiences in Western Europe. The price for this geo-targeted ad was GBP 2.000. For the geo-targeted Instagram ad, we used the 15 second trailer available in the social media kit."
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{
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"children": "Read the full report about the launch: <a href=\"https://cms.sharingsweden.se/app/uploads/2023/07/Swedish-design-movement-launch-milan-traffic-report-recommendations.pdf\">Traffic Report & Conclusions for Swedish Design Movement’s Virtual Exhibition (PDF)</a>"
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{
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"children": "<a href=\"https://www.fuorisalone.it/en/2022/events/2380/Swedish-Design-Movement-Leading-the-way\">Event guide at Fuorisalone.it</a>"
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{
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"children": "<a href=\"https://www.dezeen.com/2022/06/06/swedish-design-movement-virtual-exhibition-milan-design-week/\">The promotional editorial at dezeen.com</a>"
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"children": "The purpose of this toolkit is to raise Sweden’s profile as a design nation and showcase innovative, pioneering and sustainability-driven companies and actors from different design sectors and parts of the country. The goal is to attract trade and accelerate the demand for sustainable goods and services from Sweden."
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"content": "Since the exhibition is virtual, and has no physical space, you need to establish partnerships with event organisers and magazines who can guide visitors to the exhibition. We also suggest that you promote the exhibition through a PR agency and your own channels. Below are instructions on how the exhibition can be presented and promoted.",
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"content": "The exhibition ‘Swedish Design Movement — Leading the way’ presents the work of leading, sustainable Swedish innovators in design, architecture and fashion. The exhibition is virtual and can be visited around the clock from any smartphone or computer with internet access.",
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"content": "Visitors can navigate around a hyper-realistic digital version of Sara kulturhus, one of the world’s tallest timber structures in Skellefteå, Sweden. Inside the building, projects by eighteen Swedish companies are exhibited as 3D models. The companies are working in furniture, product design, fashion, and architecture. In the exhibition you can click on images, videos and text to learn more about the projects and companies.",
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"content": "Just like a YouTube video, you can embed the exhibition on any website with an iframe code. This will enable the visitors to access the exhibition directly from the website where it is embedded.",
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"downloadTitle": "Swedish design movement – SoMe press images and video",
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"content": "The press kit includes a draft of a press release in English, high resolution images and videos of the exhibition, and social media material.",
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"content": "You can share the press kit with journalists or make your own selection. For example you can translate and share the press material via press releases and newsletters.",
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"content": "You can use the social media posts to promote the exhibition as a whole or highlight the subjects of design, architecture or fashion, depending on the context. Feel free to also use the material from the press kit to create your own posts.",
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"content": "Don’t forget to use #SwedishDesignMovement and @SwedishDesignMovement in all posts about the exhibition.",
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"content": "Official instagram account",
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"content": "On the official Instagram account of Swedish Design Movement the target groups can learn more about sustainable Swedish design, the exhibition and follow the movement of events around the world. Use this account for inspiration and encourage the target group to follow the account and share its content.",
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"content": "Name of the account on Instagram: <a href=\"https://www.instagram.com/swedishdesignmovement/\">@SwedishDesignMovement</a>",
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"title": "Atacac – on digitizing fashion",
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"content": "When arranging an event you can screen these videos on the topic of sustainable design. You can also use the shorter versions in 1:1 format on social media.",
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"content": "The videos feature seven of the design companies who are part of the Swedish Design Movement. The companies are located in different parts of Sweden.",
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"content": "<a href=\"https://www.youtube.com/playlist?list=PLIbfL4hlcjreN8lDEKDHlpImleEeuOatC\">The videos on YouTube</a>",
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"content": "<a href=\"https://www.youtube.com/playlist?list=PLIbfL4hlcjrc6nAPil2qFegwC8m5e52Kb\">The videos with audio descriptions on Youtube</a>",
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"content": "Contact <a href=\"mailto:jenny.bergstrom.bonmot@si.se\">Jenny Bergström Bonmot</a> to get access to download the videos with audio descriptions.",
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"content": "Like any other toolkit, activations of the exhibition can be combined with other digital or physical events. You can, for example, arrange webinars, seminars, sofa talks or other networking or knowledge events, possibly in collaboration with some of the participating companies. Events with participating companies or designers are often easy to arrange, however they can sometimes be costly. Combining the exhibition with analogue manifestations, such as a physical design exhibition can also work very well, but please note that this toolkit does not offer physical add-ons.",
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"content": "The toolkit funding may not be used to cover physical productions or events.",
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"content": "When arranging an event you can screen the videos in this toolkit.",
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"content": "Contact <a href=\"mailto:jenny.bergstrom.bonmot@si.se\">Jenny Bergström Bonmot</a> if you would like to discuss or receive input on program ideas!",
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"content": "Partnerships",
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"content": "As part of a partnership with for example your local design, architecture or fashion week, you may discuss a promotional package, which can include:",
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"name": "core/list",
"saveContent": "<ul class=\"wp-block-list\"><li>Listings on websites</li><li>Articles</li><li>Coverage in newsletters</li><li>Social media promotion</li></ul>",
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"__typename": "CoreListBlockAttributes"
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"content": "Listings on an event’s website",
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"content": "The exhibition can be presented on the website of an international design event. The first option would be to have the exhibition presented on the front page of the event’s website. Another option would be to have it presented on a page as close to front page as possible. The goal is to ensure as much exposure of the exhibition as possible.",
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"content": "In some cases, the exhibition can be embedded onto the website. This will enable the audience to access it directly from the website. In other cases, it will only be possible to present the exhibition with images, videos, and texts alongside a direct link to the exhibition.",
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"name": "core/paragraph",
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"content": "When you decide on a listing and the value of this type of promotion, it is important to get information on the number of visitors the website receives per month or per year.",
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"content": "Articles in magazines",
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"content": "Websites of larger magazines often function as the main go-to place to discover the program of design events. Through a partnership with a magazine, an article and event listing can be produced and published on the magazine’s website. The exhibition and press material can also be embedded and presented with the article. It is important that a direct link to the exhibition is included in the article.",
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{
"name": "core/paragraph",
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"content": "When you decide on this promotion, it is important to get information on the number of visitors the website receives per month or per year.",
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"name": "core/heading",
"attributes": {
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"content": "Newsletter",
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"name": "core/paragraph",
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"content": "The exhibition can also be presented in a newsletter to the subscribers of the design event or magazine. The greater the newsletter’s focus is on the exhibition, the better. The best option is to have a newsletter dedicated to the exhibition. It is crucial that subscribers are presented with one or more direct links to the virtual exhibition.",
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"name": "core/paragraph",
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"content": "When you decide on investing in newsletter promotion, it is important to consider how many subscribers the newsletter has.",
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"attributes": {
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"content": "The Embassy of Sweden in Bucharest used the toolkit during the Romanian Design Week. This year, the design week was focused on how creativity and innovation can shape the cities of tomorrow.",
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"content": "The ambassador was <a href=\"https://www.rri.ro/en/our-shows/in-the-spotlight/design-flags-returns-to-romanian-design-week-2024-id774221.html\">interviewed by Radio Romania</a>.",
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"content": "For the launch of the exhibition at Milan Design Week 2022 (6-12 June) the Swedish institute and our collaborating partners, Svensk Form (Swedish Society of Crafts and Design) and ADORNO, entered paid partnerships with <a href=\"http://www.fuorisalone.it/\">Fuorisalone</a> and <a href=\"http://www.dezeen.com/\">Dezeen</a>.",
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"content": "The partnership with Fuorisalone allowed digital participation at Milan Design Week and did not include a promotion package. The price for this was 1.000 euros and allowed the exhibition to be embedded on the website of the event.",
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"content": "Read the full report about the launch: <a href=\"https://cms.sharingsweden.se/app/uploads/2023/07/Swedish-design-movement-launch-milan-traffic-report-recommendations.pdf\">Traffic Report & Conclusions for Swedish Design Movement’s Virtual Exhibition (PDF)</a>",
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"content": "<a href=\"https://www.fuorisalone.it/en/2022/events/2380/Swedish-Design-Movement-Leading-the-way\">Event guide at Fuorisalone.it</a>",
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