Cake – on a clean ride towards the future

How to use the video

This video features Swedish electric motorbike company Cake. You can find more videos on sustainable design companies in the toolkit Swedish design movement

You can screen the video when arranging an event on the topic of sustainable design. You can also use the shorter version in 1:1 format on social media.

The video series on YouTube

Videos

Video for screening

Video for social media

Captions

Carbon emissions from new cars have fallen dramatically in recent years thanks to rising sales of electric vehicles. But how can we make journeys even more efficient and climate-friendly?

Stefan Ytterborn refused to compromise on performance when inventing the Cake electric motorcycle. But the Cake CEO and founder was happy to change everything else. The result challenges our perceptions of how a motorbike should look, sound and be used.

This film is part of a series made by the Swedish Institute and Svensk Form (the Swedish Society of Crafts and Design). Producer: Note (design studio); Director of Photography: Carl Engberg.

Read more about Cake electric motorcycles: ridecake.com

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