Cake – on a clean ride towards the future How to use the video This video features Swedish electric motorbike company Cake. You can find more videos on sustainable design companies in the toolkit Swedish design movement .
You can screen the video when arranging an event on the topic of sustainable design. You can also use the shorter version in 1:1 format on social media.
The video series on YouTube
Videos Download video for screening (MP4 304 MB) Video for screening Download video for social media (MOV 84 MB) Video for social media Captions Carbon emissions from new cars have fallen dramatically in recent years thanks to rising sales of electric vehicles. But how can we make journeys even more efficient and climate-friendly?
Stefan Ytterborn refused to compromise on performance when inventing the Cake electric motorcycle. But the Cake CEO and founder was happy to change everything else. The result challenges our perceptions of how a motorbike should look, sound and be used.
This film is part of a series made by the Swedish Institute and Svensk Form (the Swedish Society of Crafts and Design). Producer: Note (design studio); Director of Photography: Carl Engberg.
Read more about Cake electric motorcycles: ridecake.com
{
"slug": "cake-on-a-clean-ride-towards-the-future",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"name": "Contact"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"name": "FAQ"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"name": "News"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"name": "Accessibility"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study & research"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibition"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"russian",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/cake-on-a-clean-ride-towards-the-future/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v22.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"This video features Swedish motorbike company Cake. You can find more videos on sustainable design companies in the toolkit Swedish design movement. \" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Cake – on a clean ride towards the future - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"This video features Swedish motorbike company Cake. You can find more videos on sustainable design companies in the toolkit Swedish design movement. \" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-11T11:46:11+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FCake_full-version_swedish-design-movement.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1280\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\",\"url\":\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\",\"name\":\"Cake – on a clean ride towards the future - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/cake-on-a-clean-ride-towards-the-future/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cake_full-version_swedish-design-movement.jpg\",\"datePublished\":\"2024-06-10T15:44:13+00:00\",\"dateModified\":\"2024-07-11T11:46:11+00:00\",\"description\":\"This video features Swedish motorbike company Cake. You can find more videos on sustainable design companies in the toolkit Swedish design movement. \",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FCake_full-version_swedish-design-movement.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FCake_full-version_swedish-design-movement.jpg&w=1200&q=90\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/",
"title": "Cake – on a clean ride towards the future - Sharing Sweden"
},
"date": "2024-06-10T17:44:13",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Cake – on a clean ride towards the future",
"href": "/materials/cake-on-a-clean-ride-towards-the-future/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cake_full-version_swedish-design-movement.jpg",
"alt": "",
"title": "Cake_full-version_swedish-design-movement",
"height": 720,
"width": 1280,
"caption": null
},
"caption": null
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cake_full-version_swedish-design-movement.jpg",
"alt": "",
"title": "Cake_full-version_swedish-design-movement",
"height": 720,
"width": 1280,
"caption": null
},
"title": "Cake – on a clean ride towards the future",
"subHeading": null,
"slug": "cake-on-a-clean-ride-towards-the-future",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This video features Swedish electric motorbike company Cake. You can find more videos on sustainable design companies in the toolkit <a href=\"https://sharingsweden.se/toolkits/swedish-design-movement\">Swedish design movement</a>. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can screen the video when arranging an event on the topic of sustainable design. You can also use the shorter version in 1:1 format on social media."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://www.youtube.com/playlist?list=PLIbfL4hlcjreN8lDEKDHlpImleEeuOatC\">The video series on YouTube</a>"
},
{
"type": "materials-block",
"heading": "Videos",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1795,
"downloadTitle": "Swedish Design Movement – video Cake",
"title": "Video for screening",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-design-movement-Cake-thumbnail.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for screening (MP4 304 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/Cake_full-version_swedish-design-movement.mp4"
},
{
"id": 20656,
"downloadTitle": "Swedish Design Movement – video Cake SoMe",
"title": "Video for social media",
"format": "mov",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/Cake_some_1.1_swedish-design-movement.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for social media (MOV 84 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/07/Cake_some_1.1_swedish-design-movement.mov"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Carbon emissions from new cars have fallen dramatically in recent years thanks to rising sales of electric vehicles. But how can we make journeys even more efficient and climate-friendly?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Stefan Ytterborn refused to compromise on performance when inventing the Cake electric motorcycle. But the Cake CEO and founder was happy to change everything else. The result challenges our perceptions of how a motorbike should look, sound and be used."
},
{
"type": "paragraph",
"anchorId": "",
"children": "This film is part of a series made by the Swedish Institute and Svensk Form (the Swedish Society of Crafts and Design). Producer: Note (design studio); Director of Photography: Carl Engberg."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Read more about Cake electric motorcycles: <a href=\"https://ridecake.com/en-SE\" target=\"_blank\" rel=\"noreferrer noopener\">ridecake.com</a>"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "General material – Swedish Design Movement",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/General_Facebook-Instagram-feed_2.png",
"alt": "",
"height": 1350,
"width": 1080,
"title": "General_Facebook-Instagram-feed_2",
"caption": ""
},
"href": "/materials/general-material-swedish-design-movement/"
},
{
"title": "Wästberg – on emotional electronics",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/Wastberg_full-version_swedish-design-movement.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Wastberg_full-version_swedish-design-movement",
"caption": ""
},
"href": "/materials/wastberg-on-emotional-electronics/"
},
{
"title": "Ask a Pioneer – Tobias Hagstadius at Green Flight Academy",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/SI_Ask-a-pioneer_Skelleftea╠e_Flight-Academy_Tobias-Hagstadius_Thumbnail_1-1.jpg",
"alt": "",
"height": 2160,
"width": 2160,
"title": "SI_Ask-a-pioneer_Skellefteå_Flight-Academy_Tobias-Hagstadius_Thumbnail_1-1",
"caption": ""
},
"href": "/materials/ask-a-pioneer-tobias-hagstadius-at-green-flight-academy/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This video features Swedish electric motorbike company Cake. You can find more videos on sustainable design companies in the toolkit <a href=\"https://sharingsweden.se/toolkits/swedish-design-movement\">Swedish design movement</a>. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can screen the video when arranging an event on the topic of sustainable design. You can also use the shorter version in 1:1 format on social media."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://www.youtube.com/playlist?list=PLIbfL4hlcjreN8lDEKDHlpImleEeuOatC\">The video series on YouTube</a>"
},
{
"type": "materials-block",
"heading": "Videos",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1795,
"downloadTitle": "Swedish Design Movement – video Cake",
"title": "Video for screening",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-design-movement-Cake-thumbnail.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for screening (MP4 304 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/Cake_full-version_swedish-design-movement.mp4"
},
{
"id": 20656,
"downloadTitle": "Swedish Design Movement – video Cake SoMe",
"title": "Video for social media",
"format": "mov",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/Cake_some_1.1_swedish-design-movement.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for social media (MOV 84 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/07/Cake_some_1.1_swedish-design-movement.mov"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Carbon emissions from new cars have fallen dramatically in recent years thanks to rising sales of electric vehicles. But how can we make journeys even more efficient and climate-friendly?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Stefan Ytterborn refused to compromise on performance when inventing the Cake electric motorcycle. But the Cake CEO and founder was happy to change everything else. The result challenges our perceptions of how a motorbike should look, sound and be used."
},
{
"type": "paragraph",
"anchorId": "",
"children": "This film is part of a series made by the Swedish Institute and Svensk Form (the Swedish Society of Crafts and Design). Producer: Note (design studio); Director of Photography: Carl Engberg."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Read more about Cake electric motorcycles: <a href=\"https://ridecake.com/en-SE\" target=\"_blank\" rel=\"noreferrer noopener\">ridecake.com</a>"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "General material – Swedish Design Movement",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/General_Facebook-Instagram-feed_2.png",
"alt": "",
"height": 1350,
"width": 1080,
"title": "General_Facebook-Instagram-feed_2",
"caption": ""
},
"href": "/materials/general-material-swedish-design-movement/"
},
{
"title": "Wästberg – on emotional electronics",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/Wastberg_full-version_swedish-design-movement.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Wastberg_full-version_swedish-design-movement",
"caption": ""
},
"href": "/materials/wastberg-on-emotional-electronics/"
},
{
"title": "Ask a Pioneer – Tobias Hagstadius at Green Flight Academy",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/SI_Ask-a-pioneer_Skelleftea╠e_Flight-Academy_Tobias-Hagstadius_Thumbnail_1-1.jpg",
"alt": "",
"height": 2160,
"width": 2160,
"title": "SI_Ask-a-pioneer_Skellefteå_Flight-Academy_Tobias-Hagstadius_Thumbnail_1-1",
"caption": ""
},
"href": "/materials/ask-a-pioneer-tobias-hagstadius-at-green-flight-academy/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "cake-on-a-clean-ride-towards-the-future",
"uri": "/materials/cake-on-a-clean-ride-towards-the-future/",
"date": "2024-06-10T17:44:13",
"databaseId": 20575,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Cake \\u2013 on a clean ride towards the future\",\"href\":\"\\/materials\\/cake-on-a-clean-ride-towards-the-future\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/",
"title": "Cake – on a clean ride towards the future - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Cake – on a clean ride towards the future",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 720,
"width": 1280,
"__typename": "MediaDetails"
},
"title": "Cake_full-version_swedish-design-movement",
"uri": "/materials/cake-on-a-clean-ride-towards-the-future/cake_full-version_swedish-design-movement-2/",
"altText": "",
"caption": null,
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cake_full-version_swedish-design-movement.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the video",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "This video features Swedish electric motorbike company Cake. You can find more videos on sustainable design companies in the toolkit <a href=\"https://sharingsweden.se/toolkits/swedish-design-movement\">Swedish design movement</a>. ",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "You can screen the video when arranging an event on the topic of sustainable design. You can also use the shorter version in 1:1 format on social media.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"https://www.youtube.com/playlist?list=PLIbfL4hlcjreN8lDEKDHlpImleEeuOatC\">The video series on YouTube</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Videos\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"1795\",\"20656\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Videos",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1795,
"downloadTitle": "Swedish Design Movement – video Cake",
"title": "Video for screening",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Swedish-design-movement-Cake-thumbnail.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for screening (MP4 304 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/Cake_full-version_swedish-design-movement.mp4"
},
{
"id": 20656,
"downloadTitle": "Swedish Design Movement – video Cake SoMe",
"title": "Video for social media",
"format": "mov",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/Cake_some_1.1_swedish-design-movement.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for social media (MOV 84 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/07/Cake_some_1.1_swedish-design-movement.mov"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Captions",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Carbon emissions from new cars have fallen dramatically in recent years thanks to rising sales of electric vehicles. But how can we make journeys even more efficient and climate-friendly?",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Stefan Ytterborn refused to compromise on performance when inventing the Cake electric motorcycle. But the Cake CEO and founder was happy to change everything else. The result challenges our perceptions of how a motorbike should look, sound and be used.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "This film is part of a series made by the Swedish Institute and Svensk Form (the Swedish Society of Crafts and Design). Producer: Note (design studio); Director of Photography: Carl Engberg.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Read more about Cake electric motorcycles: <a href=\"https://ridecake.com/en-SE\" target=\"_blank\" rel=\"noreferrer noopener\">ridecake.com</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/material-collections-block",
"attributes": {
"data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"20424\",\"20612\",\"20173\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
"__typename": "AcfMaterialCollectionsBlockAttributes"
},
"__typename": "AcfMaterialCollectionsBlock",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "General material – Swedish Design Movement",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/General_Facebook-Instagram-feed_2.png",
"alt": "",
"height": 1350,
"width": 1080,
"title": "General_Facebook-Instagram-feed_2",
"caption": ""
},
"href": "/materials/general-material-swedish-design-movement/"
},
{
"title": "Wästberg – on emotional electronics",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/Wastberg_full-version_swedish-design-movement.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Wastberg_full-version_swedish-design-movement",
"caption": ""
},
"href": "/materials/wastberg-on-emotional-electronics/"
},
{
"title": "Ask a Pioneer – Tobias Hagstadius at Green Flight Academy",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/07/SI_Ask-a-pioneer_Skelleftea╠e_Flight-Academy_Tobias-Hagstadius_Thumbnail_1-1.jpg",
"alt": "",
"height": 2160,
"width": 2160,
"title": "SI_Ask-a-pioneer_Skellefteå_Flight-Academy_Tobias-Hagstadius_Thumbnail_1-1",
"caption": ""
},
"href": "/materials/ask-a-pioneer-tobias-hagstadius-at-green-flight-academy/"
}
]
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v22.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"This video features Swedish motorbike company Cake. You can find more videos on sustainable design companies in the toolkit Swedish design movement. \" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Cake – on a clean ride towards the future - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"This video features Swedish motorbike company Cake. You can find more videos on sustainable design companies in the toolkit Swedish design movement. \" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-11T11:46:11+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FCake_full-version_swedish-design-movement.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1280\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\",\"url\":\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\",\"name\":\"Cake – on a clean ride towards the future - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/cake-on-a-clean-ride-towards-the-future/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/06/Cake_full-version_swedish-design-movement.jpg\",\"datePublished\":\"2024-06-10T15:44:13+00:00\",\"dateModified\":\"2024-07-11T11:46:11+00:00\",\"description\":\"This video features Swedish motorbike company Cake. You can find more videos on sustainable design companies in the toolkit Swedish design movement. \",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/cake-on-a-clean-ride-towards-the-future/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FCake_full-version_swedish-design-movement.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F06%2FCake_full-version_swedish-design-movement.jpg&w=1200&q=90\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
