How to work with partnerships for Swedish design movement View from the virtual exhibition © ADORNO. As part of a partnership with for example your local design, architecture or fashion week, you may discuss a promotional package, which can include:
Listings on websites Articles Coverage in newsletters Social media promotion Listings on an event’s website The exhibition can be presented on the website of an international design event. The first option would be to have the exhibition presented on the front page of the event’s website. Another option would be to have it presented on a page as close to front page as possible. The goal is to ensure as much exposure of the exhibition as possible.
In some cases, the exhibition can be embedded onto the website. This will enable the audience to access it directly from the website. In other cases, it will only be possible to present the exhibition with images, videos, and texts alongside a direct link to the exhibition.
When you decide on a listing and the value of this type of promotion, it is important to get information on the number of visitors the website receives per month or per year.
Articles in magazines Websites of larger magazines often function as the main go-to place to discover the program of design events. Through a partnership with a magazine, an article and event listing can be produced and published on the magazine’s website. The exhibition and press material can also be embedded and presented with the article. It is important that a direct link to the exhibition is included in the article.
When you decide on this promotion, it is important to get information on the number of visitors the website receives per month or per year.
Newsletter The exhibition can also be presented in a newsletter to the subscribers of the design event or magazine. The greater the newsletter’s focus is on the exhibition, the better. The best option is to have a newsletter dedicated to the exhibition. It is crucial that subscribers are presented with one or more direct links to the virtual exhibition.
When you decide on investing in newsletter promotion, it is important to consider how many subscribers the newsletter has.
Social media promotion Partnership packages with an event or magazine generally include promotion on their social media channels, including Instagram, Facebook and Twitter. Sometimes third-party social media accounts have more followers than the official account of the event, like Designboom’s “milan.design.week” account. You can reach out to these accounts and ask for promotion pricing.
When you assess the value of promotion on social media, the number of posts and stories offered as well as the engagement rate and number of followers are critical criteria.
Support from ADORNO The design agency ADORNO is the producer of the exhibition. ADORNO may be hired to assist you in
finding media partners negotiating a partnership agreement organising the presentation promotion of the exhibition. The consultancy fees are to be discussed directly with ADORNO. Toolkit budget can be used for this service.
Contact at ADORNO: Kristian Snorre Andersen: kristian@adorno.dk +45 3042 862
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