‘Julmust’ – a must at Christmas

How to use the material

Julmust is a very popular beverage at Christmas in Sweden. You can use this image and captions on social media during the Christmas season. Make sure to credit and tag Visit Örebro @visitorebro.

Photo

Two bottles of Julmust in a snowy Örebro.

Photo by Visit Örebro

Captions

This is a must at Christmas. No, really, this soft drink is called 'julmust' in Swedish – 'Christmas must' – and it's by far the most popular beverage in Sweden this time of year.

If you're in Sweden in December, it's highly likely that you will be served 'julmust' with your meal. In fact, every Swede drinks an average of 4 litres of it per person during this period.

'Julmust' is a spiced soft drink that contains, among other things, hops and malt. It all started in 1910, in the Swedish city of Örebro when Harry Roberts, chemist and heir to a family soft drink company, introduced 'julmust' as an non-alcoholic alternative to the popular Christmas beer. The drink quickly became a classic, but the recipe has been kept a secret ever since!

Today, you can find 'julmust' from various manufacturers, but they all continue to purchase the secret syrup from AB Roberts. Fun fact: the same beverage reappears around Easter – then it's called 'påskmust'.

Have you tried it?

Photo: Visit Örebro @visitorebro

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