‘Julmust’ – a must at Christmas How to use the material Julmust is a very popular beverage at Christmas in Sweden. You can use this image and captions on social media during the Christmas season. Make sure to credit and tag Visit Örebro @visitorebro.
Photo Download photo (JPG 416.2 KB) Photo by Visit Örebro Captions This is a must at Christmas. No, really, this soft drink is called 'julmust' in Swedish – 'Christmas must' – and it's by far the most popular beverage in Sweden this time of year. 🎅
If you're in Sweden in December, it's highly likely that you will be served 'julmust' with your meal. In fact, every Swede drinks an average of 4 litres of it per person during this period.🥤
'Julmust' is a spiced soft drink that contains, among other things, hops and malt. It all started in 1910, in the Swedish city of Örebro when Harry Roberts, chemist and heir to a family soft drink company, introduced 'julmust' as an non-alcoholic alternative to the popular Christmas beer. 🍺 The drink quickly became a classic, but the recipe has been kept a secret ever since! 🤫 🤫
Today, you can find 'julmust' from various manufacturers, but they all continue to purchase the secret syrup from AB Roberts. Fun fact: the same beverage reappears around Easter 🐥 – then it's called 'påskmust'. 😉
Have you tried it? 😋
Photo: Visit Örebro @visitorebro
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