How to use the video Take a tour of Malmö with Madeline, a Canadian content creator living in Sweden. You can use the video on social media.
The video is available with subtitles in English. If you wish to translate it to a local language, you can use the SRT file and clean version. A version with graphics in English is soon available, that you can use if you wish to translate the subtitles only.
Video with English subtitles Download video with English subtitles (MP4 162.9 MB) Video with subtitles in English Video and SRT file for translation Download clean version (MP4 162.6 MB) Video without subtitles and graphics (clean version) Download video with graphics and no subtitles (MP4 162.9 MB) Video with graphics in English and no subtitles Download subtitles (SRT 2.8 KB) Subtitles in English Captions 📍 Welcome to Malmö, located in the very south of Sweden!
The city is a mix of industrial areas, old buildings and celebrated modern Swedish architecture – all within cycling distance. 🚲
With neighbouring Denmark just a bridge away 🇩🇰 , Malmö is a natural hub for people and cultures from all over the world. 🌍 ✨ Today, the city has residents from around 180 countries. One of them is Madeline, (@madelineraeaway), originally from Canada. 🇨🇦 Join her on a tour.👀
#lifeinsweden #Sweden
{
"slug": "malmo-tour-with-madeline",
"type": "material_collection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"cookieSettings": {
"cookieBanner": {
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"acceptButtonText": "Accept all cookies",
"rejectButtonText": "",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"categories": [
{
"id": "cookie_consent_essentials",
"title": "Necessary",
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"optional": false,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"id": "cookie_consent_statistics",
"title": "Statistics and analytics",
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"optional": true,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Creative industries and culture",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and society",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2025 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": "sweden_logo",
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": "si_logo",
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"databaseId": 14122,
"title": "Malmö tour with Madeline",
"slug": "malmo-tour-with-madeline",
"uri": "/materials/malmo-tour-with-madeline/",
"type": "material_collection",
"template": {
"__typename": ""
},
"childPages": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Take a tour of Malmö with Madeline, a Canadian content creator living in Sweden. You can use the video on social media."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is available with subtitles in English. If you wish to translate it to a local language, you can use the SRT file and clean version. A version with graphics in English is soon available, that you can use if you wish to translate the subtitles only."
},
{
"type": "materials-block",
"heading": "Video with English subtitles",
"firstMaterialFullwidth": false,
"materialList": [
{
"data": {
"material_type": "file",
"file": {
"ID": 14487,
"id": 14487,
"title": "MALMO_THE-MOVIE-EN-TXT",
"filename": "MALMO_THE-MOVIE-EN-TXT.mp4",
"filesize": 170849587,
"url": "https://cms.sharingsweden.se/app/uploads/2024/04/MALMO_THE-MOVIE-EN-TXT.mp4",
"link": "https://cms.sharingsweden.se/material/malmo-with-madeline-en-video/malmo_the-movie-en-txt/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "malmo_the-movie-en-txt",
"status": "inherit",
"uploaded_to": 14250,
"date": "2024-04-23 09:32:50",
"modified": "2024-04-23 09:32:50",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1080,
"height": 1920
},
"thumbnail": {
"ID": 14257,
"id": 14257,
"title": "Malmo Madeline thumbnail 2",
"filename": "Malmo-Madeline-thumbnail-2.jpg",
"filesize": 107232,
"url": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2.jpg",
"link": "https://cms.sharingsweden.se/material/malmo-with-madeline-en-video/malmo-madeline-thumbnail-2/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "malmo-madeline-thumbnail-2",
"status": "inherit",
"uploaded_to": 14250,
"date": "2024-04-19 14:25:47",
"modified": "2024-04-19 14:25:47",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 395,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2-165x300.jpg",
"medium-width": 165,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2.jpg",
"medium_large-width": 395,
"medium_large-height": 720,
"large": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2.jpg",
"large-width": 395,
"large-height": 720,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2.jpg",
"1536x1536-width": 395,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2.jpg",
"2048x2048-width": 395,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2.jpg",
"hd-width": 395,
"hd-height": 720
}
},
"name": "Video with subtitles in English",
"download_text": "Download video with English subtitles",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "14250",
"downloadTitle": "MALMO_THE-MOVIE-EN-TXT.mp4",
"title": "Video with subtitles in English",
"format": "mp4",
"download": true,
"buttonText": "Download video with English subtitles (MP4 162.9 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/04/MALMO_THE-MOVIE-EN-TXT.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2.jpg",
"alt": ""
}
}
]
},
{
"type": "materials-block",
"heading": "Video and SRT file for translation",
"firstMaterialFullwidth": false,
"materialList": [
{
"data": {
"material_type": "file",
"file": {
"ID": 14493,
"id": 14493,
"title": "MALMO_THE MOVIE-CLEAN+LOGO-NO-GRAPHICS",
"filename": "MALMO_THE-MOVIE-CLEANLOGO-NO-GRAPHICS.mp4",
"filesize": 170549761,
"url": "https://cms.sharingsweden.se/app/uploads/2024/04/MALMO_THE-MOVIE-CLEANLOGO-NO-GRAPHICS.mp4",
"link": "https://cms.sharingsweden.se/material/malmo-with-madeline-clean-no-graphics/malmo_the-movie-cleanlogo-no-graphics/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "malmo_the-movie-cleanlogo-no-graphics",
"status": "inherit",
"uploaded_to": 14254,
"date": "2024-04-23 09:41:58",
"modified": "2024-04-23 09:41:58",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1080,
"height": 1920
},
"thumbnail": {
"ID": 14263,
"id": 14263,
"title": "Malmo Madeline thumbnail",
"filename": "Malmo-Madeline-thumbnail.jpg",
"filesize": 102430,
"url": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail.jpg",
"link": "https://cms.sharingsweden.se/material/malmo-with-madeline-clean-no-graphics/malmo-madeline-thumbnail/",
"alt": "Madeline in front of the building Turning Torso in Malmö.",
"author": "4",
"description": "",
"caption": "",
"name": "malmo-madeline-thumbnail",
"status": "inherit",
"uploaded_to": 14254,
"date": "2024-04-19 14:31:26",
"modified": "2024-04-19 14:32:48",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 396,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-165x300.jpg",
"medium-width": 165,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail.jpg",
"medium_large-width": 396,
"medium_large-height": 720,
"large": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail.jpg",
"large-width": 396,
"large-height": 720,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail.jpg",
"1536x1536-width": 396,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail.jpg",
"2048x2048-width": 396,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail.jpg",
"hd-width": 396,
"hd-height": 720
}
},
"name": "Video without subtitles and graphics (clean version)",
"download_text": "Download clean version",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "14254",
"downloadTitle": "MALMO_THE-MOVIE-CLEANLOGO-NO-GRAPHICS.mp4",
"title": "Video without subtitles and graphics (clean version)",
"format": "mp4",
"download": true,
"buttonText": "Download clean version (MP4 162.6 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/04/MALMO_THE-MOVIE-CLEANLOGO-NO-GRAPHICS.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail.jpg",
"alt": "Madeline in front of the building Turning Torso in Malmö."
}
},
{
"data": {
"material_type": "file",
"file": {
"ID": 14488,
"id": 14488,
"title": "MALMO_THE-MOVIE-CLEAN-GRAPHICS-LOGO",
"filename": "MALMO_THE-MOVIE-CLEAN-GRAPHICS-LOGO.mp4",
"filesize": 170854455,
"url": "https://cms.sharingsweden.se/app/uploads/2024/04/MALMO_THE-MOVIE-CLEAN-GRAPHICS-LOGO.mp4",
"link": "https://cms.sharingsweden.se/material/malmo-with-madeline-clean-graphics/malmo_the-movie-clean-graphics-logo/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "malmo_the-movie-clean-graphics-logo",
"status": "inherit",
"uploaded_to": 14253,
"date": "2024-04-23 09:35:02",
"modified": "2024-04-23 09:35:02",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1080,
"height": 1920
},
"thumbnail": {
"ID": 14489,
"id": 14489,
"title": "Malmo Madeline thumbnail_graphics",
"filename": "Malmo-Madeline-thumbnail_graphics.jpg",
"filesize": 199103,
"url": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics.jpg",
"link": "https://cms.sharingsweden.se/material/malmo-with-madeline-clean-graphics/malmo-madeline-thumbnail_graphics/",
"alt": "5 things about Malmö.",
"author": "4",
"description": "",
"caption": "",
"name": "malmo-madeline-thumbnail_graphics",
"status": "inherit",
"uploaded_to": 14253,
"date": "2024-04-23 09:36:51",
"modified": "2024-04-23 09:37:00",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 398,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics-166x300.jpg",
"medium-width": 166,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics.jpg",
"medium_large-width": 398,
"medium_large-height": 720,
"large": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics.jpg",
"large-width": 398,
"large-height": 720,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics.jpg",
"1536x1536-width": 398,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics.jpg",
"2048x2048-width": 398,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics.jpg",
"hd-width": 398,
"hd-height": 720
}
},
"name": "Video with graphics in English and no subtitles",
"download_text": "Download video with graphics and no subtitles",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "14253",
"downloadTitle": "MALMO_THE-MOVIE-CLEAN-GRAPHICS-LOGO.mp4",
"title": "Video with graphics in English and no subtitles",
"format": "mp4",
"download": true,
"buttonText": "Download video with graphics and no subtitles (MP4 162.9 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/04/MALMO_THE-MOVIE-CLEAN-GRAPHICS-LOGO.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics.jpg",
"alt": "5 things about Malmö."
}
},
{
"data": {
"material_type": "file",
"file": {
"ID": 14491,
"id": 14491,
"title": "MALMO_THE-MOVIE",
"filename": "MALMO_THE-MOVIE.srt",
"filesize": 2821,
"url": "https://cms.sharingsweden.se/app/uploads/2024/04/MALMO_THE-MOVIE.srt",
"link": "https://cms.sharingsweden.se/material/malmo-with-madeline-subtitles/malmo_the-movie/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "malmo_the-movie",
"status": "inherit",
"uploaded_to": 14251,
"date": "2024-04-23 09:38:30",
"modified": "2024-04-23 09:38:30",
"menu_order": 0,
"mime_type": "text/plain",
"type": "text",
"subtype": "plain",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/text.png"
},
"thumbnail": false,
"name": "Subtitles in English",
"download_text": "Download subtitles",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "14251",
"downloadTitle": "MALMO_THE-MOVIE.srt",
"title": "Subtitles in English",
"format": "srt",
"download": true,
"buttonText": "Download subtitles (SRT 2.8 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/04/MALMO_THE-MOVIE.srt",
"image": null
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "📍 Welcome to Malmö, located in the very south of Sweden!"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The city is a mix of industrial areas, old buildings and celebrated modern Swedish architecture – all within cycling distance. 🚲"
},
{
"type": "paragraph",
"anchorId": "",
"children": "With neighbouring Denmark just a bridge away 🇩🇰, Malmö is a natural hub for people and cultures from all over the world. 🌍✨ Today, the city has residents from around 180 countries. One of them is Madeline, (@madelineraeaway), originally from Canada. 🇨🇦 Join her on a tour.👀"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#lifeinsweden #Sweden"
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/18/18CBAQBSTP.jpg\" /><iframe title=\"MALMO-THE-MOVIE-EN-TXT\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/18CBAQBSTP\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"embedDataProps": {
"sourceDomain": "media-flow",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/18/18CBAQBSTP.jpg\" /><iframe title=\"MALMO-THE-MOVIE-EN-TXT\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/18CBAQBSTP\" allowfullscreen></iframe></div></div>"
},
"caption": "",
"imageBlockProps": []
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "19467",
"title": "Bicycle house in Malmö",
"href": "/materials/bicycle-house-in-malmo/",
"image": {
"src": "/app/uploads/2024/06/Cykelhuset.jpg",
"alt": "",
"width": 1080,
"height": 1920
}
},
{
"id": "6053",
"title": "Pampas – clothing brand that minimizes waste ",
"href": "/materials/pampas-clothes/",
"image": {
"src": "/app/uploads/2023/11/Pampas-thumbnail.jpg",
"alt": "Linnéa Samia Khalil in her store.",
"width": 396,
"height": 720
}
},
{
"id": "3218",
"title": "Restaurant Spill",
"href": "/materials/restaurant-spill/",
"image": {
"src": "/app/uploads/2023/09/restaurant-spill-thumbnail.jpg",
"alt": "The chef in the kitchen with a plate of food",
"width": 395,
"height": 720
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Take a tour of Malmö with Madeline, a Canadian content creator living in Sweden. You can use the video on social media."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is available with subtitles in English. If you wish to translate it to a local language, you can use the SRT file and clean version. A version with graphics in English is soon available, that you can use if you wish to translate the subtitles only."
},
{
"type": "materials-block",
"heading": "Video with English subtitles",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "14250",
"downloadTitle": "MALMO_THE-MOVIE-EN-TXT.mp4",
"title": "Video with subtitles in English",
"format": "mp4",
"download": true,
"buttonText": "Download video with English subtitles (MP4 162.9 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/04/MALMO_THE-MOVIE-EN-TXT.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail-2.jpg",
"alt": ""
}
}
]
},
{
"type": "materials-block",
"heading": "Video and SRT file for translation",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "14254",
"downloadTitle": "MALMO_THE-MOVIE-CLEANLOGO-NO-GRAPHICS.mp4",
"title": "Video without subtitles and graphics (clean version)",
"format": "mp4",
"download": true,
"buttonText": "Download clean version (MP4 162.6 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/04/MALMO_THE-MOVIE-CLEANLOGO-NO-GRAPHICS.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail.jpg",
"alt": "Madeline in front of the building Turning Torso in Malmö."
}
},
{
"id": "14253",
"downloadTitle": "MALMO_THE-MOVIE-CLEAN-GRAPHICS-LOGO.mp4",
"title": "Video with graphics in English and no subtitles",
"format": "mp4",
"download": true,
"buttonText": "Download video with graphics and no subtitles (MP4 162.9 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/04/MALMO_THE-MOVIE-CLEAN-GRAPHICS-LOGO.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/04/Malmo-Madeline-thumbnail_graphics.jpg",
"alt": "5 things about Malmö."
}
},
{
"id": "14251",
"downloadTitle": "MALMO_THE-MOVIE.srt",
"title": "Subtitles in English",
"format": "srt",
"download": true,
"buttonText": "Download subtitles (SRT 2.8 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2024/04/MALMO_THE-MOVIE.srt",
"image": null
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "📍 Welcome to Malmö, located in the very south of Sweden!"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The city is a mix of industrial areas, old buildings and celebrated modern Swedish architecture – all within cycling distance. 🚲"
},
{
"type": "paragraph",
"anchorId": "",
"children": "With neighbouring Denmark just a bridge away 🇩🇰, Malmö is a natural hub for people and cultures from all over the world. 🌍✨ Today, the city has residents from around 180 countries. One of them is Madeline, (@madelineraeaway), originally from Canada. 🇨🇦 Join her on a tour.👀"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#lifeinsweden #Sweden"
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/18/18CBAQBSTP.jpg\" /><iframe title=\"MALMO-THE-MOVIE-EN-TXT\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/18CBAQBSTP\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"embedDataProps": {
"sourceDomain": "media-flow",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/18/18CBAQBSTP.jpg\" /><iframe title=\"MALMO-THE-MOVIE-EN-TXT\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/18CBAQBSTP\" allowfullscreen></iframe></div></div>"
},
"caption": "",
"imageBlockProps": []
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "19467",
"title": "Bicycle house in Malmö",
"href": "/materials/bicycle-house-in-malmo/",
"image": {
"src": "/app/uploads/2024/06/Cykelhuset.jpg",
"alt": "",
"width": 1080,
"height": 1920
}
},
{
"id": "6053",
"title": "Pampas – clothing brand that minimizes waste ",
"href": "/materials/pampas-clothes/",
"image": {
"src": "/app/uploads/2023/11/Pampas-thumbnail.jpg",
"alt": "Linnéa Samia Khalil in her store.",
"width": 396,
"height": 720
}
},
{
"id": "3218",
"title": "Restaurant Spill",
"href": "/materials/restaurant-spill/",
"image": {
"src": "/app/uploads/2023/09/restaurant-spill-thumbnail.jpg",
"alt": "The chef in the kitchen with a plate of food",
"width": 395,
"height": 720
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"block_data": [
{
"sweden-tsw/article-row": {
"sweden-tsw/right-column": {
"0": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "How to use the video",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n"
}
],
"5": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "Captions",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
}
],
"11": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Related content",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"19467",
"6053",
"3218"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Related content</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/06/Cykelhuset-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Bicycle house in Malmö</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/11/Pampas-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Pampas – clothing brand that minimizes waste </h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/restaurant-spill-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Restaurant Spill</h3>\n </div>\n </div>\n </div>\n"
}
]
}
}
}
],
"breadcrumbs": [
{
"title": "Start",
"href": "https://cms.sharingsweden.se/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "https://cms.sharingsweden.se/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "https://cms.sharingsweden.se/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Malmö tour with Madeline",
"href": "https://cms.sharingsweden.se/materials/malmo-tour-with-madeline/",
"isCurrentPage": true
}
]
},
"searchFilters": {
"sort": {
"name": "Sort by",
"options": [
{
"slug": "relevance",
"name": "Relevance"
},
{
"slug": "date",
"name": "Latest"
},
{
"slug": "title",
"name": "a-z"
}
]
},
"language": {
"name": "Languages",
"terms": [
{
"id": 47,
"name": "Albanian",
"slug": "albanian"
},
{
"id": 9,
"name": "Arabic",
"slug": "arabic"
},
{
"id": 48,
"name": "Armenian",
"slug": "armenian"
},
{
"id": 56,
"name": "Bosnian",
"slug": "bosnian"
},
{
"id": 34,
"name": "Chinese",
"slug": "chinese"
},
{
"id": 49,
"name": "Croatian",
"slug": "croatian"
},
{
"id": 60,
"name": "Cypriot Greek",
"slug": "cypriot-greek"
},
{
"id": 7,
"name": "English",
"slug": "english"
},
{
"id": 59,
"name": "Estonian",
"slug": "estonian"
},
{
"id": 61,
"name": "Filipino",
"slug": "filipino"
},
{
"id": 38,
"name": "French",
"slug": "french"
},
{
"id": 62,
"name": "Georgian",
"slug": "georgian"
},
{
"id": 37,
"name": "German",
"slug": "german"
},
{
"id": 64,
"name": "Italian",
"slug": "italian"
},
{
"id": 32,
"name": "Korean",
"slug": "korean"
},
{
"id": 50,
"name": "Latvian",
"slug": "latvian"
},
{
"id": 58,
"name": "Lithuanian",
"slug": "lithuanian"
},
{
"id": 55,
"name": "Macedonian",
"slug": "macedonian"
},
{
"id": 57,
"name": "Polish",
"slug": "polish"
},
{
"id": 53,
"name": "Portuguese",
"slug": "portuguese"
},
{
"id": 75,
"name": "Romanian",
"slug": "romanian"
},
{
"id": 10,
"name": "Russian",
"slug": "russian"
},
{
"id": 76,
"name": "Serbian",
"slug": "serbian"
},
{
"id": 74,
"name": "Slovak",
"slug": "slovak"
},
{
"id": 51,
"name": "Slovenian",
"slug": "slovenian"
},
{
"id": 35,
"name": "Spanish",
"slug": "spanish"
},
{
"id": 43,
"name": "Swedish",
"slug": "swedish"
},
{
"id": 63,
"name": "Thai",
"slug": "thai"
},
{
"id": 52,
"name": "Turkish",
"slug": "turkish"
},
{
"id": 65,
"name": "Vietnamese",
"slug": "vietnamese"
}
]
},
"material_format": {
"name": "Formats",
"terms": [
{
"id": 44,
"name": "Exhibitions",
"slug": "exhibitions"
},
{
"id": 30,
"name": "Feature film",
"slug": "feature-film"
},
{
"id": 66,
"name": "Manuals",
"slug": "manuals"
},
{
"id": 28,
"name": "Presentations",
"slug": "presentations"
},
{
"id": 25,
"name": "Print materials",
"slug": "print-materials"
},
{
"id": 54,
"name": "Quizzes",
"slug": "quiz"
},
{
"id": 6,
"name": "Social media content",
"slug": "social-media"
},
{
"id": 40,
"name": "Templates",
"slug": "templates"
},
{
"id": 77,
"name": "Toolkit",
"slug": "toolkit"
},
{
"id": 29,
"name": "Video",
"slug": "video"
}
]
},
"material_topic": {
"name": "Topics",
"terms": [
{
"id": 70,
"name": "Architecture",
"slug": "architecture"
},
{
"id": 72,
"name": "Art",
"slug": "art"
},
{
"id": 11,
"name": "Celebrations",
"slug": "celebrations"
},
{
"id": 24,
"name": "Children & youth",
"slug": "children-youth"
},
{
"id": 17,
"name": "Democracy",
"slug": "democracy"
},
{
"id": 69,
"name": "Design",
"slug": "design"
},
{
"id": 71,
"name": "Film & drama",
"slug": "film-drama-series"
},
{
"id": 14,
"name": "Food",
"slug": "food"
},
{
"id": 18,
"name": "Gender equality",
"slug": "equality"
},
{
"id": 12,
"name": "History",
"slug": "history"
},
{
"id": 19,
"name": "Innovation",
"slug": "innovation"
},
{
"id": 41,
"name": "LGBTQI+",
"slug": "lgbtqi"
},
{
"id": 67,
"name": "Literature",
"slug": "literature"
},
{
"id": 68,
"name": "Music",
"slug": "music"
},
{
"id": 20,
"name": "Society",
"slug": "society"
},
{
"id": 46,
"name": "Sports",
"slug": "sports"
},
{
"id": 15,
"name": "Study",
"slug": "study"
},
{
"id": 21,
"name": "Sustainability",
"slug": "sustainability"
},
{
"id": 31,
"name": "Sweden in general",
"slug": "sweden-in-general"
},
{
"id": 5,
"name": "Trade",
"slug": "trade"
},
{
"id": 73,
"name": "Work",
"slug": "work"
}
]
}
},
"category": false
}
}