Pioneer the possible brand film How to use the brand film Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden. You can use this video for Pioneer the possible activities and marketing.
The video is available in three lengths:
1 minute and 28 seconds (full length) 20 seconds (social media) 13 seconds (Instagram/Facebook stories) Find more promotional material to attract trade and investment in the toolkit Pioneer the possible
Video versions Download full length video (MP4 192 MB) Brand film full length Download video for social media (MP4 38 MB) Brand film 20 seconds Download video for stories (MP4 27 MB) Brand film 13 seconds {
"slug": "pioneer-the-possible-brand-film",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://cms.sharingsweden.se/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://cms.sharingsweden.se/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://cms.sharingsweden.se/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://cms.sharingsweden.se/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://cms.sharingsweden.se/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://cms.sharingsweden.se/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://cms.sharingsweden.se/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://cms.sharingsweden.se/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Creative industries and culture",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and society",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2025 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Architecture"
},
{
"item": "Art"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Design"
},
{
"item": "Film & drama"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Literature"
},
{
"item": "Music"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
},
{
"item": "Trade"
},
{
"item": "Work"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibitions"
},
{
"item": "Manuals"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"romanian",
"russian",
"slovak",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/pioneer-the-possible-brand-film/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"You can use this video to promote Sweden to target groups interested in doing business, investing or working in and with Sweden\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Pioneer the possible brand film - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"You can use this video to promote Sweden to target groups interested in doing business, investing or working in and with Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2025-04-03T11:57:08+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-brand-film-thumbnail-88s.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1280\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\",\"url\":\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\",\"name\":\"Pioneer the possible brand film - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/pioneer-the-possible-brand-film/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg\",\"datePublished\":\"2024-12-18T07:04:09+00:00\",\"dateModified\":\"2025-04-03T11:57:08+00:00\",\"description\":\"You can use this video to promote Sweden to target groups interested in doing business, investing or working in and with Sweden\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-brand-film-thumbnail-88s.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-brand-film-thumbnail-88s.jpg&w=1200&q=90\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "http://sharingsweden.se/materials/pioneer-the-possible-brand-film/",
"title": "Pioneer the possible brand film - Sharing Sweden"
},
"date": "2024-12-18T09:04:09",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Pioneer the possible brand film",
"href": "/materials/pioneer-the-possible-brand-film/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"alt": "",
"title": "Pioneer brand film thumbnail 88s",
"height": 720,
"width": 1280,
"caption": null
},
"caption": null
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"alt": "",
"title": "Pioneer brand film thumbnail 88s",
"height": 720,
"width": 1280,
"caption": null
},
"title": "Pioneer the possible brand film",
"subHeading": null,
"slug": "pioneer-the-possible-brand-film",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the brand film"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden. You can use this video for Pioneer the possible activities and marketing. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is available in three lengths:"
},
{
"type": "list",
"anchorId": "",
"html": "<ul class=\"wp-block-list\"><li>1 minute and 28 seconds (full length)</li><li>20 seconds (social media)</li><li>13 seconds (Instagram/Facebook stories)</li></ul>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Find more promotional material to attract trade and investment in the toolkit <a href=\"https://sharingsweden.se/toolkits/pioneer-the-possible\">Pioneer the possible</a>"
},
{
"type": "materials-block",
"heading": "Video versions",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1271,
"downloadTitle": "Pioneer – brand film 88sec",
"title": "Brand film full length",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download full length video (MP4 192 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_88_s.mp4"
},
{
"id": 1272,
"downloadTitle": "Pioneer – brand film 20sec",
"title": "Brand film 20 seconds",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for social media (MP4 38 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_20_s.mp4"
},
{
"id": 1273,
"downloadTitle": "Pioneer – brand film 13 sec",
"title": "Brand film 13 seconds",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for stories (MP4 27 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_10_s.mp4"
}
]
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "The Pioneer’s handbook",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-handbook-thumbnail.png",
"alt": "",
"height": 1207,
"width": 2197,
"title": "Pioneer handbook thumbnail",
"caption": ""
},
"href": "/materials/the-pioneers-handbook/"
},
{
"title": "Sweden’s way to become the first fossil free OECD country 2045",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-Fossil-free-video-thumbnail-23s.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Pioneer Fossil free video thumbnail 23s",
"caption": ""
},
"href": "/materials/swedens-way-to-become-the-first-fossil-free-oecd-country-2045/"
},
{
"title": "Sweden as a talent destination",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-talent-destination-video-thumbnail-24s.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Pioneer talent destination video thumbnail 24s",
"caption": ""
},
"href": "/materials/sweden-as-a-talent-destination/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the brand film"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden. You can use this video for Pioneer the possible activities and marketing. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is available in three lengths:"
},
{
"type": "list",
"anchorId": "",
"html": "<ul class=\"wp-block-list\"><li>1 minute and 28 seconds (full length)</li><li>20 seconds (social media)</li><li>13 seconds (Instagram/Facebook stories)</li></ul>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Find more promotional material to attract trade and investment in the toolkit <a href=\"https://sharingsweden.se/toolkits/pioneer-the-possible\">Pioneer the possible</a>"
},
{
"type": "materials-block",
"heading": "Video versions",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1271,
"downloadTitle": "Pioneer – brand film 88sec",
"title": "Brand film full length",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download full length video (MP4 192 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_88_s.mp4"
},
{
"id": 1272,
"downloadTitle": "Pioneer – brand film 20sec",
"title": "Brand film 20 seconds",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for social media (MP4 38 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_20_s.mp4"
},
{
"id": 1273,
"downloadTitle": "Pioneer – brand film 13 sec",
"title": "Brand film 13 seconds",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for stories (MP4 27 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_10_s.mp4"
}
]
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "The Pioneer’s handbook",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-handbook-thumbnail.png",
"alt": "",
"height": 1207,
"width": 2197,
"title": "Pioneer handbook thumbnail",
"caption": ""
},
"href": "/materials/the-pioneers-handbook/"
},
{
"title": "Sweden’s way to become the first fossil free OECD country 2045",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-Fossil-free-video-thumbnail-23s.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Pioneer Fossil free video thumbnail 23s",
"caption": ""
},
"href": "/materials/swedens-way-to-become-the-first-fossil-free-oecd-country-2045/"
},
{
"title": "Sweden as a talent destination",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-talent-destination-video-thumbnail-24s.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Pioneer talent destination video thumbnail 24s",
"caption": ""
},
"href": "/materials/sweden-as-a-talent-destination/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "pioneer-the-possible-brand-film",
"uri": "/materials/pioneer-the-possible-brand-film/",
"date": "2024-12-18T09:04:09",
"databaseId": 1257,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Pioneer the possible brand film\",\"href\":\"\\/materials\\/pioneer-the-possible-brand-film\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "http://sharingsweden.se/materials/pioneer-the-possible-brand-film/",
"title": "Pioneer the possible brand film - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Pioneer the possible brand film",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 720,
"width": 1280,
"__typename": "MediaDetails"
},
"title": "Pioneer brand film thumbnail 88s",
"uri": "/material/pioneer-brand-film-88sec/pioneer-brand-film-thumbnail-88s/",
"altText": "",
"caption": null,
"sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the brand film",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden. You can use this video for Pioneer the possible activities and marketing. ",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The video is available in three lengths:",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/list",
"saveContent": "<ul class=\"wp-block-list\"><li>1 minute and 28 seconds (full length)</li><li>20 seconds (social media)</li><li>13 seconds (Instagram/Facebook stories)</li></ul>",
"attributes": {
"anchor": "",
"__typename": "CoreListBlockAttributes"
},
"__typename": "CoreListBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Find more promotional material to attract trade and investment in the toolkit <a href=\"https://sharingsweden.se/toolkits/pioneer-the-possible\">Pioneer the possible</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Video versions\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"1271\",\"1272\",\"1273\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Video versions",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1271,
"downloadTitle": "Pioneer – brand film 88sec",
"title": "Brand film full length",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download full length video (MP4 192 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_88_s.mp4"
},
{
"id": 1272,
"downloadTitle": "Pioneer – brand film 20sec",
"title": "Brand film 20 seconds",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for social media (MP4 38 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_20_s.mp4"
},
{
"id": 1273,
"downloadTitle": "Pioneer – brand film 13 sec",
"title": "Brand film 13 seconds",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download video for stories (MP4 27 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_10_s.mp4"
}
]
},
{
"name": "acf/material-collections-block",
"attributes": {
"data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"14400\",\"1286\",\"1293\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
"__typename": "AcfMaterialCollectionsBlockAttributes"
},
"__typename": "AcfMaterialCollectionsBlock",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "The Pioneer’s handbook",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-handbook-thumbnail.png",
"alt": "",
"height": 1207,
"width": 2197,
"title": "Pioneer handbook thumbnail",
"caption": ""
},
"href": "/materials/the-pioneers-handbook/"
},
{
"title": "Sweden’s way to become the first fossil free OECD country 2045",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-Fossil-free-video-thumbnail-23s.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Pioneer Fossil free video thumbnail 23s",
"caption": ""
},
"href": "/materials/swedens-way-to-become-the-first-fossil-free-oecd-country-2045/"
},
{
"title": "Sweden as a talent destination",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-talent-destination-video-thumbnail-24s.jpg",
"alt": "",
"height": 720,
"width": 1280,
"title": "Pioneer talent destination video thumbnail 24s",
"caption": ""
},
"href": "/materials/sweden-as-a-talent-destination/"
}
]
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"You can use this video to promote Sweden to target groups interested in doing business, investing or working in and with Sweden\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Pioneer the possible brand film - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"You can use this video to promote Sweden to target groups interested in doing business, investing or working in and with Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2025-04-03T11:57:08+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-brand-film-thumbnail-88s.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1280\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\",\"url\":\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\",\"name\":\"Pioneer the possible brand film - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/pioneer-the-possible-brand-film/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg\",\"datePublished\":\"2024-12-18T07:04:09+00:00\",\"dateModified\":\"2025-04-03T11:57:08+00:00\",\"description\":\"You can use this video to promote Sweden to target groups interested in doing business, investing or working in and with Sweden\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/pioneer-the-possible-brand-film/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-brand-film-thumbnail-88s.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-brand-film-thumbnail-88s.jpg&w=1200&q=90\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
