Pioneer the possible brand film How to use the brand film Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden. You can use this video for Pioneer the possible activities and marketing.
The video is available in three lengths:
1 minute and 28 seconds (full length) 20 seconds (social media) 13 seconds (Instagram/Facebook stories) Find more promotional material to attract trade and investment in the toolkit Pioneer the possible
Video versions Download full length video (MP4 192.1 MB) Brand film full length Download video for social media (MP4 37.7 MB) Brand film 20 seconds Download video for stories (MP4 27 MB) Brand film 13 seconds {
"slug": "pioneer-the-possible-brand-film",
"type": "material_collection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"cookieSettings": {
"cookieBanner": {
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"acceptButtonText": "Accept all cookies",
"rejectButtonText": "",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"categories": [
{
"id": "cookie_consent_essentials",
"title": "Necessary",
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"optional": false,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"id": "cookie_consent_statistics",
"title": "Statistics and analytics",
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"optional": true,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Creative industries and culture",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and society",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2025 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": "sweden_logo",
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": "si_logo",
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"databaseId": 1257,
"title": "Pioneer the possible brand film",
"slug": "pioneer-the-possible-brand-film",
"uri": "/materials/pioneer-the-possible-brand-film/",
"type": "material_collection",
"template": {
"__typename": ""
},
"childPages": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the brand film"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden. You can use this video for Pioneer the possible activities and marketing. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is available in three lengths:"
},
{
"type": "list",
"anchorId": "",
"html": "<ul><li>1 minute and 28 seconds (full length)</li><li>20 seconds (social media)</li><li>13 seconds (Instagram/Facebook stories)</li></ul>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Find more promotional material to attract trade and investment in the toolkit <a href=\"https://sharingsweden.se/toolkits/pioneer-the-possible\">Pioneer the possible</a>"
},
{
"type": "materials-block",
"heading": "Video versions",
"firstMaterialFullwidth": false,
"materialList": [
{
"data": {
"material_type": "file",
"file": {
"ID": 1269,
"id": 1269,
"title": "pioneer_the_possible_brand_film_88_s",
"filename": "pioneer_the_possible_brand_film_88_s.mp4",
"filesize": 201415524,
"url": "https://cms.sharingsweden.se/app/uploads/2023/07/pioneer_the_possible_brand_film_88_s.mp4",
"link": "https://cms.sharingsweden.se/material/pioneer-brand-film-88sec/pioneer_the_possible_brand_film_88_s/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "pioneer_the_possible_brand_film_88_s",
"status": "inherit",
"uploaded_to": 1271,
"date": "2023-07-18 08:53:12",
"modified": "2023-07-18 08:55:12",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1920,
"height": 1080
},
"thumbnail": {
"ID": 1266,
"id": 1266,
"title": "Pioneer brand film thumbnail 88s",
"filename": "Pioneer-brand-film-thumbnail-88s.jpg",
"filesize": 131732,
"url": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"link": "https://cms.sharingsweden.se/material/pioneer-brand-film-88sec/pioneer-brand-film-thumbnail-88s/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "pioneer-brand-film-thumbnail-88s",
"status": "inherit",
"uploaded_to": 1271,
"date": "2023-07-18 08:53:07",
"modified": "2023-07-20 11:19:34",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 1280,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s-300x169.jpg",
"medium-width": 300,
"medium-height": 169,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s-768x432.jpg",
"medium_large-width": 768,
"medium_large-height": 432,
"large": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s-1024x576.jpg",
"large-width": 1024,
"large-height": 576,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"1536x1536-width": 1280,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"2048x2048-width": 1280,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"hd-width": 1280,
"hd-height": 720
}
},
"name": "Brand film full length",
"download_text": "Download full length video",
"topic": false,
"format": false
},
"id": "1271",
"downloadTitle": "pioneer_the_possible_brand_film_88_s.mp4",
"title": "Brand film full length",
"format": "mp4",
"download": true,
"buttonText": "Download full length video (MP4 192.1 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_88_s.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"alt": ""
}
},
{
"data": {
"material_type": "file",
"file": {
"ID": 1268,
"id": 1268,
"title": "pioneer_the_possible_brand_film_20_s",
"filename": "pioneer_the_possible_brand_film_20_s.mp4",
"filesize": 39512213,
"url": "https://cms.sharingsweden.se/app/uploads/2023/07/pioneer_the_possible_brand_film_20_s.mp4",
"link": "https://cms.sharingsweden.se/material/pioneer-brand-film-20sec/pioneer_the_possible_brand_film_20_s/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "pioneer_the_possible_brand_film_20_s",
"status": "inherit",
"uploaded_to": 1272,
"date": "2023-07-18 08:53:09",
"modified": "2023-07-18 08:56:44",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1920,
"height": 1080
},
"thumbnail": {
"ID": 1265,
"id": 1265,
"title": "Pioneer brand film thumbnail 20s",
"filename": "Pioneer-brand-film-thumbnail-20s.jpg",
"filesize": 107049,
"url": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s.jpg",
"link": "https://cms.sharingsweden.se/material/pioneer-brand-film-20sec/pioneer-brand-film-thumbnail-20s/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "pioneer-brand-film-thumbnail-20s",
"status": "inherit",
"uploaded_to": 1272,
"date": "2023-07-18 08:53:07",
"modified": "2023-07-20 11:19:32",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 1280,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s-300x169.jpg",
"medium-width": 300,
"medium-height": 169,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s-768x432.jpg",
"medium_large-width": 768,
"medium_large-height": 432,
"large": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s-1024x576.jpg",
"large-width": 1024,
"large-height": 576,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s.jpg",
"1536x1536-width": 1280,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s.jpg",
"2048x2048-width": 1280,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s.jpg",
"hd-width": 1280,
"hd-height": 720
}
},
"name": "Brand film 20 seconds",
"download_text": "Download video for social media",
"topic": false,
"format": false
},
"id": "1272",
"downloadTitle": "pioneer_the_possible_brand_film_20_s.mp4",
"title": "Brand film 20 seconds",
"format": "mp4",
"download": true,
"buttonText": "Download video for social media (MP4 37.7 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_20_s.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s.jpg",
"alt": ""
}
},
{
"data": {
"material_type": "file",
"file": {
"ID": 1270,
"id": 1270,
"title": "pioneer_the_possible_brand_film_10_s",
"filename": "pioneer_the_possible_brand_film_10_s.mp4",
"filesize": 28268512,
"url": "https://cms.sharingsweden.se/app/uploads/2023/07/pioneer_the_possible_brand_film_10_s.mp4",
"link": "https://cms.sharingsweden.se/material/pioneer-brand-film-10-sec/pioneer_the_possible_brand_film_10_s/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "pioneer_the_possible_brand_film_10_s",
"status": "inherit",
"uploaded_to": 1273,
"date": "2023-07-18 08:53:12",
"modified": "2023-07-18 08:58:20",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1080,
"height": 1920
},
"thumbnail": {
"ID": 1267,
"id": 1267,
"title": "Pioneer brand film thumbnail 14s",
"filename": "Pioneer-brand-film-thumbnail-14s.jpg",
"filesize": 553605,
"url": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s.jpg",
"link": "https://cms.sharingsweden.se/material/pioneer-brand-film-10-sec/pioneer-brand-film-thumbnail-14s/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "pioneer-brand-film-thumbnail-14s",
"status": "inherit",
"uploaded_to": 1273,
"date": "2023-07-18 08:53:07",
"modified": "2023-07-20 11:19:36",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 1080,
"height": 1920,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s-169x300.jpg",
"medium-width": 169,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s-768x1365.jpg",
"medium_large-width": 768,
"medium_large-height": 1365,
"large": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s-576x1024.jpg",
"large-width": 576,
"large-height": 1024,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s-864x1536.jpg",
"1536x1536-width": 864,
"1536x1536-height": 1536,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s.jpg",
"2048x2048-width": 1080,
"2048x2048-height": 1920,
"hd": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s.jpg",
"hd-width": 1080,
"hd-height": 1920
}
},
"name": "Brand film 13 seconds",
"download_text": "Download video for stories",
"topic": false,
"format": false
},
"id": "1273",
"downloadTitle": "pioneer_the_possible_brand_film_10_s.mp4",
"title": "Brand film 13 seconds",
"format": "mp4",
"download": true,
"buttonText": "Download video for stories (MP4 27 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_10_s.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s.jpg",
"alt": ""
}
}
]
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "14400",
"title": "The Pioneer’s handbook",
"href": "/materials/the-pioneers-handbook/",
"image": {
"src": "/app/uploads/2023/07/Pioneer-handbook-thumbnail.png",
"alt": "",
"width": 2197,
"height": 1207
}
},
{
"id": "1286",
"title": "Sweden’s way to become the first fossil free OECD country 2045",
"href": "/materials/swedens-way-to-become-the-first-fossil-free-oecd-country-2045/",
"image": {
"src": "/app/uploads/2023/07/Pioneer-Fossil-free-video-thumbnail-23s.jpg",
"alt": "",
"width": 1280,
"height": 720
}
},
{
"id": "1293",
"title": "Sweden as a talent destination",
"href": "/materials/sweden-as-a-talent-destination/",
"image": {
"src": "/app/uploads/2023/07/Pioneer-talent-destination-video-thumbnail-24s.jpg",
"alt": "",
"width": 1280,
"height": 720
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the brand film"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden. You can use this video for Pioneer the possible activities and marketing. "
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is available in three lengths:"
},
{
"type": "list",
"anchorId": "",
"html": "<ul><li>1 minute and 28 seconds (full length)</li><li>20 seconds (social media)</li><li>13 seconds (Instagram/Facebook stories)</li></ul>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Find more promotional material to attract trade and investment in the toolkit <a href=\"https://sharingsweden.se/toolkits/pioneer-the-possible\">Pioneer the possible</a>"
},
{
"type": "materials-block",
"heading": "Video versions",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "1271",
"downloadTitle": "pioneer_the_possible_brand_film_88_s.mp4",
"title": "Brand film full length",
"format": "mp4",
"download": true,
"buttonText": "Download full length video (MP4 192.1 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_88_s.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-88s.jpg",
"alt": ""
}
},
{
"id": "1272",
"downloadTitle": "pioneer_the_possible_brand_film_20_s.mp4",
"title": "Brand film 20 seconds",
"format": "mp4",
"download": true,
"buttonText": "Download video for social media (MP4 37.7 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_20_s.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-20s.jpg",
"alt": ""
}
},
{
"id": "1273",
"downloadTitle": "pioneer_the_possible_brand_film_10_s.mp4",
"title": "Brand film 13 seconds",
"format": "mp4",
"download": true,
"buttonText": "Download video for stories (MP4 27 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/pioneer_the_possible_brand_film_10_s.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-brand-film-thumbnail-14s.jpg",
"alt": ""
}
}
]
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "14400",
"title": "The Pioneer’s handbook",
"href": "/materials/the-pioneers-handbook/",
"image": {
"src": "/app/uploads/2023/07/Pioneer-handbook-thumbnail.png",
"alt": "",
"width": 2197,
"height": 1207
}
},
{
"id": "1286",
"title": "Sweden’s way to become the first fossil free OECD country 2045",
"href": "/materials/swedens-way-to-become-the-first-fossil-free-oecd-country-2045/",
"image": {
"src": "/app/uploads/2023/07/Pioneer-Fossil-free-video-thumbnail-23s.jpg",
"alt": "",
"width": 1280,
"height": 720
}
},
{
"id": "1293",
"title": "Sweden as a talent destination",
"href": "/materials/sweden-as-a-talent-destination/",
"image": {
"src": "/app/uploads/2023/07/Pioneer-talent-destination-video-thumbnail-24s.jpg",
"alt": "",
"width": 1280,
"height": 720
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"block_data": [
{
"sweden-tsw/article-row": {
"sweden-tsw/right-column": {
"0": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "How to use the brand film",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">How to use the brand film</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">How to use the brand film</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">How to use the brand film</h2>\n"
}
],
"3": [
{
"blockName": "core/list",
"attrs": {
"ordered": false,
"values": "\n\n\n\n",
"type": "",
"start": 0,
"reversed": false,
"placeholder": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [
{
"blockName": "core/list-item",
"attrs": {
"placeholder": "",
"content": "1 minute and 28 seconds (full length)",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<li>1 minute and 28 seconds (full length)</li>\n",
"innerContent": [
"\n<li>1 minute and 28 seconds (full length)</li>\n"
],
"rendered": "\n<li>1 minute and 28 seconds (full length)</li>\n"
},
{
"blockName": "core/list-item",
"attrs": {
"placeholder": "",
"content": "20 seconds (social media)",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<li>20 seconds (social media)</li>\n",
"innerContent": [
"\n<li>20 seconds (social media)</li>\n"
],
"rendered": "\n<li>20 seconds (social media)</li>\n"
},
{
"blockName": "core/list-item",
"attrs": {
"placeholder": "",
"content": "13 seconds (Instagram/Facebook stories)",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<li>13 seconds (Instagram/Facebook stories)</li>\n",
"innerContent": [
"\n<li>13 seconds (Instagram/Facebook stories)</li>\n"
],
"rendered": "\n<li>13 seconds (Instagram/Facebook stories)</li>\n"
}
],
"innerHTML": "\n<ul class=\"wp-block-list\">\n\n\n\n</ul>\n",
"innerContent": [
"\n<ul class=\"wp-block-list\">",
null,
"\n\n",
null,
"\n\n",
null,
"</ul>\n"
],
"rendered": "\n<ul class=\"wp-block-list\">\n<li>1 minute and 28 seconds (full length)</li>\n\n\n\n<li>20 seconds (social media)</li>\n\n\n\n<li>13 seconds (Instagram/Facebook stories)</li>\n</ul>\n"
}
],
"6": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Related content",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"14400",
"1286",
"1293"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Related content</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-handbook-thumbnail-300x165.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">The Pioneer’s handbook</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-Fossil-free-video-thumbnail-23s-300x169.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Sweden’s way to become the first fossil free OECD country 2045</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-talent-destination-video-thumbnail-24s-300x169.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Sweden as a talent destination</h3>\n </div>\n </div>\n </div>\n"
}
]
}
}
}
],
"breadcrumbs": [
{
"title": "Start",
"href": "https://cms.sharingsweden.se/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "https://cms.sharingsweden.se/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "https://cms.sharingsweden.se/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Pioneer the possible brand film",
"href": "https://cms.sharingsweden.se/materials/pioneer-the-possible-brand-film/",
"isCurrentPage": true
}
]
},
"searchFilters": {
"sort": {
"name": "Sort by",
"options": [
{
"slug": "relevance",
"name": "Relevance"
},
{
"slug": "date",
"name": "Latest"
},
{
"slug": "title",
"name": "a-z"
}
]
},
"language": {
"name": "Languages",
"terms": [
{
"id": 47,
"name": "Albanian",
"slug": "albanian"
},
{
"id": 9,
"name": "Arabic",
"slug": "arabic"
},
{
"id": 48,
"name": "Armenian",
"slug": "armenian"
},
{
"id": 56,
"name": "Bosnian",
"slug": "bosnian"
},
{
"id": 34,
"name": "Chinese",
"slug": "chinese"
},
{
"id": 49,
"name": "Croatian",
"slug": "croatian"
},
{
"id": 60,
"name": "Cypriot Greek",
"slug": "cypriot-greek"
},
{
"id": 7,
"name": "English",
"slug": "english"
},
{
"id": 59,
"name": "Estonian",
"slug": "estonian"
},
{
"id": 61,
"name": "Filipino",
"slug": "filipino"
},
{
"id": 38,
"name": "French",
"slug": "french"
},
{
"id": 62,
"name": "Georgian",
"slug": "georgian"
},
{
"id": 37,
"name": "German",
"slug": "german"
},
{
"id": 64,
"name": "Italian",
"slug": "italian"
},
{
"id": 32,
"name": "Korean",
"slug": "korean"
},
{
"id": 50,
"name": "Latvian",
"slug": "latvian"
},
{
"id": 58,
"name": "Lithuanian",
"slug": "lithuanian"
},
{
"id": 55,
"name": "Macedonian",
"slug": "macedonian"
},
{
"id": 57,
"name": "Polish",
"slug": "polish"
},
{
"id": 53,
"name": "Portuguese",
"slug": "portuguese"
},
{
"id": 75,
"name": "Romanian",
"slug": "romanian"
},
{
"id": 10,
"name": "Russian",
"slug": "russian"
},
{
"id": 76,
"name": "Serbian",
"slug": "serbian"
},
{
"id": 74,
"name": "Slovak",
"slug": "slovak"
},
{
"id": 51,
"name": "Slovenian",
"slug": "slovenian"
},
{
"id": 35,
"name": "Spanish",
"slug": "spanish"
},
{
"id": 43,
"name": "Swedish",
"slug": "swedish"
},
{
"id": 63,
"name": "Thai",
"slug": "thai"
},
{
"id": 52,
"name": "Turkish",
"slug": "turkish"
},
{
"id": 65,
"name": "Vietnamese",
"slug": "vietnamese"
}
]
},
"material_format": {
"name": "Formats",
"terms": [
{
"id": 44,
"name": "Exhibitions",
"slug": "exhibitions"
},
{
"id": 30,
"name": "Feature film",
"slug": "feature-film"
},
{
"id": 66,
"name": "Manuals",
"slug": "manuals"
},
{
"id": 28,
"name": "Presentations",
"slug": "presentations"
},
{
"id": 25,
"name": "Print materials",
"slug": "print-materials"
},
{
"id": 54,
"name": "Quizzes",
"slug": "quiz"
},
{
"id": 6,
"name": "Social media content",
"slug": "social-media"
},
{
"id": 40,
"name": "Templates",
"slug": "templates"
},
{
"id": 77,
"name": "Toolkit",
"slug": "toolkit"
},
{
"id": 29,
"name": "Video",
"slug": "video"
}
]
},
"material_topic": {
"name": "Topics",
"terms": [
{
"id": 70,
"name": "Architecture",
"slug": "architecture"
},
{
"id": 72,
"name": "Art",
"slug": "art"
},
{
"id": 11,
"name": "Celebrations",
"slug": "celebrations"
},
{
"id": 24,
"name": "Children & youth",
"slug": "children-youth"
},
{
"id": 17,
"name": "Democracy",
"slug": "democracy"
},
{
"id": 69,
"name": "Design",
"slug": "design"
},
{
"id": 71,
"name": "Film & drama",
"slug": "film-drama-series"
},
{
"id": 14,
"name": "Food",
"slug": "food"
},
{
"id": 18,
"name": "Gender equality",
"slug": "equality"
},
{
"id": 12,
"name": "History",
"slug": "history"
},
{
"id": 19,
"name": "Innovation",
"slug": "innovation"
},
{
"id": 41,
"name": "LGBTQI+",
"slug": "lgbtqi"
},
{
"id": 67,
"name": "Literature",
"slug": "literature"
},
{
"id": 68,
"name": "Music",
"slug": "music"
},
{
"id": 20,
"name": "Society",
"slug": "society"
},
{
"id": 46,
"name": "Sports",
"slug": "sports"
},
{
"id": 15,
"name": "Study",
"slug": "study"
},
{
"id": 21,
"name": "Sustainability",
"slug": "sustainability"
},
{
"id": 31,
"name": "Sweden in general",
"slug": "sweden-in-general"
},
{
"id": 5,
"name": "Trade",
"slug": "trade"
},
{
"id": 73,
"name": "Work",
"slug": "work"
}
]
}
},
"category": false
}
}