Swedish Christmas starter kit

How to use the material

This post for social media is about the Swedish Christmas season. You can use the video with English text or use images from Image Bank Sweden. Please make sure to include the names of the photographers of the photos you use.

Video and images

Christmas starter kit for Sweden

Video with English text

Captions

The Swedish Christmas season has started! Here's what you need to get ready for Christmas in Sweden:

๐Ÿ’› Soft saffron buns: A must-eat during the Swedish Christmas season โ€“ sweet wheat pastries flavoured with saffron.

๐Ÿพ Unusual wine โ€“ glรถgg: Spiced wine, which is drunk warm and often with raisins and almonds. There are also non-alcoholic versions.

โ˜• Glรถgg cups: To avoid gulping it down, glรถgg is best drunk from customised small glass cups. Glรถgging not glugging!

๐Ÿช Crunchy gingerbread biscuits: Christmas staple food.

๐Ÿงฑ๐Ÿ”ฅ Firewood: A log fire brings extra warmth.

๐ŸŒŸ Star 1: A small reflector, preferably attached to your coat or jacket so that cars can see you (and people can find each other after 15:00 ๐Ÿ˜„).

๐ŸŒŸ Star 2: A paper star with an electric light inside, used to decorate windows and boost the Christmas mood.

โ›ธ๏ธ Means of transport: Ice skating to work, anyone? ๐Ÿ˜‰ (Admittedly not a common way to commute.)

โ›„ Handy: Warm hands, warm heart! Mittens help fight off the midwinter cold.

๐Ÿ•ฏ๏ธ๐Ÿ•ฏ๏ธ๐Ÿ•ฏ๏ธ๐Ÿ•ฏ๏ธ Candles: An Advent candle is lit every Sunday from now till Christmas. Four candles mean it's Christmas!

๐Ÿ’ก Tangled lights: Have you also noticed that string lights often find a way to get tangled up between Christmases? ๐Ÿคท

Happy Advent everyone! Let the countdown begin! ๐ŸŽ„๐Ÿ’™๐Ÿ’›

{
    "slug": "swedish-christmas-starter-kit",
    "type": "material_collection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "cookieSettings": {
                "cookieBanner": {
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "acceptButtonText": "Accept all cookies",
                "rejectButtonText": "",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "categories": [
                    {
                        "id": "cookie_consent_essentials",
                        "title": "Necessary",
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "optional": false,
                        "alwaysCheckedText": "always on",
                        "hasAccepted": false,
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "id": "cookie_consent_statistics",
                        "title": "Statistics and analytics",
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "optional": true,
                        "alwaysCheckedText": "always on",
                        "hasAccepted": false,
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Creative industries and culture",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and society",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright ยฉ 2025 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": "sweden_logo",
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": "si_logo",
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "databaseId": 29772,
            "title": "Swedish Christmas starter kit",
            "slug": "swedish-christmas-starter-kit",
            "uri": "/materials/swedish-christmas-starter-kit/",
            "type": "material_collection",
            "template": {
                "__typename": ""
            },
            "childPages": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This post for social media is about the Swedish Christmas season. You can use the video with English text or use images from Image Bank Sweden. Please make sure to include the names of the photographers of the photos you use."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Video and images",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "data": {
                                        "material_type": "file",
                                        "file": {
                                            "ID": 30535,
                                            "id": 30535,
                                            "title": "Christmas-starter-kit_ENG",
                                            "filename": "Christmas-starter-kit_ENG.mp4",
                                            "filesize": 69524421,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG.mp4",
                                            "link": "https://cms.sharingsweden.se/material/christmas-starter-kit-video/christmas-starter-kit_eng-3/",
                                            "alt": "",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "christmas-starter-kit_eng-3",
                                            "status": "inherit",
                                            "uploaded_to": 29950,
                                            "date": "2024-12-06 12:19:32",
                                            "modified": "2024-12-06 12:19:32",
                                            "menu_order": 0,
                                            "mime_type": "video/mp4",
                                            "type": "video",
                                            "subtype": "mp4",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
                                            "width": 1080,
                                            "height": 1920
                                        },
                                        "thumbnail": {
                                            "ID": 29952,
                                            "id": 29952,
                                            "title": "Christmas-starter-kit_ENG",
                                            "filename": "Christmas-starter-kit_ENG-1.jpg",
                                            "filesize": 102355,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1.jpg",
                                            "link": "https://cms.sharingsweden.se/material/christmas-starter-kit-video/christmas-starter-kit_eng-2/",
                                            "alt": "Christmas starter kit for Sweden",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "christmas-starter-kit_eng-2",
                                            "status": "inherit",
                                            "uploaded_to": 29950,
                                            "date": "2024-11-29 07:09:01",
                                            "modified": "2024-11-29 07:09:10",
                                            "menu_order": 0,
                                            "mime_type": "image/jpeg",
                                            "type": "image",
                                            "subtype": "jpeg",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
                                            "width": 402,
                                            "height": 720,
                                            "sizes": {
                                                "thumbnail": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1-150x150.jpg",
                                                "thumbnail-width": 150,
                                                "thumbnail-height": 150,
                                                "medium": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1-168x300.jpg",
                                                "medium-width": 168,
                                                "medium-height": 300,
                                                "medium_large": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1.jpg",
                                                "medium_large-width": 402,
                                                "medium_large-height": 720,
                                                "large": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1.jpg",
                                                "large-width": 402,
                                                "large-height": 720,
                                                "1536x1536": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1.jpg",
                                                "1536x1536-width": 402,
                                                "1536x1536-height": 720,
                                                "2048x2048": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1.jpg",
                                                "2048x2048-width": 402,
                                                "2048x2048-height": 720,
                                                "hd": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1.jpg",
                                                "hd-width": 402,
                                                "hd-height": 720
                                            }
                                        },
                                        "name": "Video with English text",
                                        "download_text": "Download video",
                                        "topic": false,
                                        "format": false,
                                        "hide_popup": false
                                    },
                                    "id": "29950",
                                    "downloadTitle": "Christmas-starter-kit_ENG.mp4",
                                    "title": "Video with English text",
                                    "format": "mp4",
                                    "download": true,
                                    "buttonText": "Download video (MP4 66.3 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/11/Christmas-starter-kit_ENG.mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1.jpg",
                                        "alt": "Christmas starter kit for Sweden"
                                    }
                                },
                                {
                                    "id": "29789",
                                    "downloadTitle": "Image selection",
                                    "title": "Image selection",
                                    "format": "",
                                    "download": false,
                                    "buttonText": "Download images from imagebank.sweden.se",
                                    "hidePopup": null,
                                    "mediaLink": "https://imagebank.sweden.se/my-selections/1bfm5xjokx",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/11/advent-candlestick.jpg",
                                        "alt": "One candle lit out of four in an Advent candlestick."
                                    }
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The Swedish Christmas season has started! Here's what you need to get ready for Christmas in Sweden:"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿ’› Soft saffron buns: A must-eat during the Swedish Christmas season โ€“ sweet wheat pastries flavoured with saffron."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿพ Unusual wine โ€“ glรถgg: Spiced wine, which is drunk warm and often with raisins and almonds. There are also non-alcoholic versions."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "โ˜• Glรถgg cups: To avoid gulping it down, glรถgg is best drunk from customised small glass cups. Glรถgging not glugging!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿช Crunchy gingerbread biscuits: Christmas staple food."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿงฑ๐Ÿ”ฅ Firewood: A log fire brings extra warmth."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐ŸŒŸ Star 1: A small reflector, preferably attached to your coat or jacket so that cars can see you (and people can find each other after 15:00 ๐Ÿ˜„)."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐ŸŒŸ Star 2: A paper star with an electric light inside, used to decorate windows and boost the Christmas mood."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "โ›ธ๏ธ Means of transport: Ice skating to work, anyone? ๐Ÿ˜‰ (Admittedly not a common way to commute.)"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "โ›„ Handy: Warm hands, warm heart! Mittens help fight off the midwinter cold."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿ•ฏ๏ธ๐Ÿ•ฏ๏ธ๐Ÿ•ฏ๏ธ๐Ÿ•ฏ๏ธ Candles: An Advent candle is lit every Sunday from now till Christmas. Four candles mean it's Christmas!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿ’ก Tangled lights: Have you also noticed that string lights often find a way to get tangled up between Christmases? ๐Ÿคท"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Happy Advent everyone! Let the countdown begin! ๐ŸŽ„๐Ÿ’™๐Ÿ’›"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "id": "3573",
                                    "title": "Lucia โ€“ lighting up Swedish winters",
                                    "href": "/materials/lucia-lighting-up-swedish-winters-2020/",
                                    "image": {
                                        "src": "/app/uploads/2023/09/poster-1140381-1.jpg",
                                        "alt": "",
                                        "width": 1280,
                                        "height": 720
                                    }
                                },
                                {
                                    "id": "20720",
                                    "title": "Christmas Eve celebration",
                                    "href": "/materials/christmas-eve-celebration/",
                                    "image": {
                                        "src": "/app/uploads/2024/07/ginger-snaps-for-christmas.jpg",
                                        "alt": "Gingerbread cookies with frosting that spell out god jul, merry Christmas in Swedish.",
                                        "width": 1653,
                                        "height": 2480
                                    }
                                },
                                {
                                    "id": "7423",
                                    "title": "Recipe: Lussebullar - Swedish saffron buns",
                                    "href": "/materials/recipe-lussebullar-swedish-saffron-buns/",
                                    "image": {
                                        "src": "/app/uploads/2023/12/Saffron-bun.jpg",
                                        "alt": "Two saffron buns on a wood tray.",
                                        "width": 900,
                                        "height": 1600
                                    }
                                }
                            ]
                        }
                    ],
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This post for social media is about the Swedish Christmas season. You can use the video with English text or use images from Image Bank Sweden. Please make sure to include the names of the photographers of the photos you use."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Video and images",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": "29950",
                                    "downloadTitle": "Christmas-starter-kit_ENG.mp4",
                                    "title": "Video with English text",
                                    "format": "mp4",
                                    "download": true,
                                    "buttonText": "Download video (MP4 66.3 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/11/Christmas-starter-kit_ENG.mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/11/Christmas-starter-kit_ENG-1.jpg",
                                        "alt": "Christmas starter kit for Sweden"
                                    }
                                },
                                {
                                    "id": "29789",
                                    "downloadTitle": "Image selection",
                                    "title": "Image selection",
                                    "format": "",
                                    "download": false,
                                    "buttonText": "Download images from imagebank.sweden.se",
                                    "hidePopup": null,
                                    "mediaLink": "https://imagebank.sweden.se/my-selections/1bfm5xjokx",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/11/advent-candlestick.jpg",
                                        "alt": "One candle lit out of four in an Advent candlestick."
                                    }
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The Swedish Christmas season has started! Here's what you need to get ready for Christmas in Sweden:"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿ’› Soft saffron buns: A must-eat during the Swedish Christmas season โ€“ sweet wheat pastries flavoured with saffron."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿพ Unusual wine โ€“ glรถgg: Spiced wine, which is drunk warm and often with raisins and almonds. There are also non-alcoholic versions."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "โ˜• Glรถgg cups: To avoid gulping it down, glรถgg is best drunk from customised small glass cups. Glรถgging not glugging!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿช Crunchy gingerbread biscuits: Christmas staple food."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿงฑ๐Ÿ”ฅ Firewood: A log fire brings extra warmth."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐ŸŒŸ Star 1: A small reflector, preferably attached to your coat or jacket so that cars can see you (and people can find each other after 15:00 ๐Ÿ˜„)."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐ŸŒŸ Star 2: A paper star with an electric light inside, used to decorate windows and boost the Christmas mood."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "โ›ธ๏ธ Means of transport: Ice skating to work, anyone? ๐Ÿ˜‰ (Admittedly not a common way to commute.)"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "โ›„ Handy: Warm hands, warm heart! Mittens help fight off the midwinter cold."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿ•ฏ๏ธ๐Ÿ•ฏ๏ธ๐Ÿ•ฏ๏ธ๐Ÿ•ฏ๏ธ Candles: An Advent candle is lit every Sunday from now till Christmas. Four candles mean it's Christmas!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "๐Ÿ’ก Tangled lights: Have you also noticed that string lights often find a way to get tangled up between Christmases? ๐Ÿคท"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Happy Advent everyone! Let the countdown begin! ๐ŸŽ„๐Ÿ’™๐Ÿ’›"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "id": "3573",
                                    "title": "Lucia โ€“ lighting up Swedish winters",
                                    "href": "/materials/lucia-lighting-up-swedish-winters-2020/",
                                    "image": {
                                        "src": "/app/uploads/2023/09/poster-1140381-1.jpg",
                                        "alt": "",
                                        "width": 1280,
                                        "height": 720
                                    }
                                },
                                {
                                    "id": "20720",
                                    "title": "Christmas Eve celebration",
                                    "href": "/materials/christmas-eve-celebration/",
                                    "image": {
                                        "src": "/app/uploads/2024/07/ginger-snaps-for-christmas.jpg",
                                        "alt": "Gingerbread cookies with frosting that spell out god jul, merry Christmas in Swedish.",
                                        "width": 1653,
                                        "height": 2480
                                    }
                                },
                                {
                                    "id": "7423",
                                    "title": "Recipe: Lussebullar - Swedish saffron buns",
                                    "href": "/materials/recipe-lussebullar-swedish-saffron-buns/",
                                    "image": {
                                        "src": "/app/uploads/2023/12/Saffron-bun.jpg",
                                        "alt": "Two saffron buns on a wood tray.",
                                        "width": 900,
                                        "height": 1600
                                    }
                                }
                            ]
                        }
                    ],
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "block_data": [
                {
                    "sweden-tsw/article-row": {
                        "sweden-tsw/right-column": {
                            "0": [
                                {
                                    "blockName": "core/heading",
                                    "attrs": {
                                        "textAlign": "",
                                        "content": "How to use the material",
                                        "level": 2,
                                        "levelOptions": [],
                                        "placeholder": "",
                                        "lock": [],
                                        "metadata": [],
                                        "align": "",
                                        "className": "",
                                        "style": [],
                                        "backgroundColor": "",
                                        "textColor": "",
                                        "gradient": "",
                                        "fontSize": "",
                                        "fontFamily": "",
                                        "borderColor": "",
                                        "anchor": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "\n<h2 class=\"wp-block-heading\">How to use the material</h2>\n",
                                    "innerContent": [
                                        "\n<h2 class=\"wp-block-heading\">How to use the material</h2>\n"
                                    ],
                                    "rendered": "\n<h2 class=\"wp-block-heading\">How to use the material</h2>\n"
                                }
                            ],
                            "3": [
                                {
                                    "blockName": "core/heading",
                                    "attrs": {
                                        "textAlign": "",
                                        "content": "Captions",
                                        "level": 2,
                                        "levelOptions": [],
                                        "placeholder": "",
                                        "lock": [],
                                        "metadata": [],
                                        "align": "",
                                        "className": "",
                                        "style": [],
                                        "backgroundColor": "",
                                        "textColor": "",
                                        "gradient": "",
                                        "fontSize": "",
                                        "fontFamily": "",
                                        "borderColor": "",
                                        "anchor": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n",
                                    "innerContent": [
                                        "\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
                                    ],
                                    "rendered": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
                                }
                            ],
                            "17": [
                                {
                                    "blockName": "acf/material-collections-block",
                                    "attrs": {
                                        "name": "acf/material-collections-block",
                                        "data": {
                                            "heading": "Related content",
                                            "_heading": "field_64660c568b7c9",
                                            "selectedMaterialCollections": [
                                                "3573",
                                                "20720",
                                                "7423"
                                            ],
                                            "_selectedMaterialCollections": "field_64660c568b836"
                                        },
                                        "mode": "auto",
                                        "align": "",
                                        "lock": [],
                                        "metadata": [],
                                        "className": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "",
                                    "innerContent": [],
                                    "rendered": "\n  <div class=\"materialCollections-block\">\n          <h2>Related content</h2>\n    \n    <div class=\"materialCollections-listing\">\n              <div class=\"materialCollections-item\">\n          <div class=\"materialCollections-item__image-wrapper\">\n                          <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/poster-1140381-1-300x169.jpg\" />\n                      </div>\n          <h3 class=\"materialCollections-item__name\">Lucia โ€“ lighting up Swedish winters</h3>\n        </div>\n              <div class=\"materialCollections-item\">\n          <div class=\"materialCollections-item__image-wrapper\">\n                          <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/07/ginger-snaps-for-christmas-200x300.jpg\" />\n                      </div>\n          <h3 class=\"materialCollections-item__name\">Christmas Eve celebration</h3>\n        </div>\n              <div class=\"materialCollections-item\">\n          <div class=\"materialCollections-item__image-wrapper\">\n                          <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/12/Saffron-bun-169x300.jpg\" />\n                      </div>\n          <h3 class=\"materialCollections-item__name\">Recipe: Lussebullar - Swedish saffron buns</h3>\n        </div>\n          </div>\n  </div>\n"
                                }
                            ]
                        }
                    }
                }
            ],
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "https://cms.sharingsweden.se/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "https://cms.sharingsweden.se/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "https://cms.sharingsweden.se/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "Swedish Christmas starter kit",
                    "href": "https://cms.sharingsweden.se/materials/swedish-christmas-starter-kit/",
                    "isCurrentPage": true
                }
            ]
        },
        "searchFilters": {
            "sort": {
                "name": "Sort by",
                "options": [
                    {
                        "slug": "relevance",
                        "name": "Relevance"
                    },
                    {
                        "slug": "date",
                        "name": "Latest"
                    },
                    {
                        "slug": "title",
                        "name": "a-z"
                    }
                ]
            },
            "language": {
                "name": "Languages",
                "terms": [
                    {
                        "id": 47,
                        "name": "Albanian",
                        "slug": "albanian"
                    },
                    {
                        "id": 9,
                        "name": "Arabic",
                        "slug": "arabic"
                    },
                    {
                        "id": 48,
                        "name": "Armenian",
                        "slug": "armenian"
                    },
                    {
                        "id": 56,
                        "name": "Bosnian",
                        "slug": "bosnian"
                    },
                    {
                        "id": 34,
                        "name": "Chinese",
                        "slug": "chinese"
                    },
                    {
                        "id": 49,
                        "name": "Croatian",
                        "slug": "croatian"
                    },
                    {
                        "id": 60,
                        "name": "Cypriot Greek",
                        "slug": "cypriot-greek"
                    },
                    {
                        "id": 7,
                        "name": "English",
                        "slug": "english"
                    },
                    {
                        "id": 59,
                        "name": "Estonian",
                        "slug": "estonian"
                    },
                    {
                        "id": 61,
                        "name": "Filipino",
                        "slug": "filipino"
                    },
                    {
                        "id": 38,
                        "name": "French",
                        "slug": "french"
                    },
                    {
                        "id": 62,
                        "name": "Georgian",
                        "slug": "georgian"
                    },
                    {
                        "id": 37,
                        "name": "German",
                        "slug": "german"
                    },
                    {
                        "id": 64,
                        "name": "Italian",
                        "slug": "italian"
                    },
                    {
                        "id": 32,
                        "name": "Korean",
                        "slug": "korean"
                    },
                    {
                        "id": 50,
                        "name": "Latvian",
                        "slug": "latvian"
                    },
                    {
                        "id": 58,
                        "name": "Lithuanian",
                        "slug": "lithuanian"
                    },
                    {
                        "id": 55,
                        "name": "Macedonian",
                        "slug": "macedonian"
                    },
                    {
                        "id": 57,
                        "name": "Polish",
                        "slug": "polish"
                    },
                    {
                        "id": 53,
                        "name": "Portuguese",
                        "slug": "portuguese"
                    },
                    {
                        "id": 75,
                        "name": "Romanian",
                        "slug": "romanian"
                    },
                    {
                        "id": 10,
                        "name": "Russian",
                        "slug": "russian"
                    },
                    {
                        "id": 76,
                        "name": "Serbian",
                        "slug": "serbian"
                    },
                    {
                        "id": 74,
                        "name": "Slovak",
                        "slug": "slovak"
                    },
                    {
                        "id": 51,
                        "name": "Slovenian",
                        "slug": "slovenian"
                    },
                    {
                        "id": 35,
                        "name": "Spanish",
                        "slug": "spanish"
                    },
                    {
                        "id": 43,
                        "name": "Swedish",
                        "slug": "swedish"
                    },
                    {
                        "id": 63,
                        "name": "Thai",
                        "slug": "thai"
                    },
                    {
                        "id": 52,
                        "name": "Turkish",
                        "slug": "turkish"
                    },
                    {
                        "id": 65,
                        "name": "Vietnamese",
                        "slug": "vietnamese"
                    }
                ]
            },
            "material_format": {
                "name": "Formats",
                "terms": [
                    {
                        "id": 44,
                        "name": "Exhibitions",
                        "slug": "exhibitions"
                    },
                    {
                        "id": 30,
                        "name": "Feature film",
                        "slug": "feature-film"
                    },
                    {
                        "id": 66,
                        "name": "Manuals",
                        "slug": "manuals"
                    },
                    {
                        "id": 28,
                        "name": "Presentations",
                        "slug": "presentations"
                    },
                    {
                        "id": 25,
                        "name": "Print materials",
                        "slug": "print-materials"
                    },
                    {
                        "id": 54,
                        "name": "Quizzes",
                        "slug": "quiz"
                    },
                    {
                        "id": 6,
                        "name": "Social media content",
                        "slug": "social-media"
                    },
                    {
                        "id": 40,
                        "name": "Templates",
                        "slug": "templates"
                    },
                    {
                        "id": 77,
                        "name": "Toolkit",
                        "slug": "toolkit"
                    },
                    {
                        "id": 29,
                        "name": "Video",
                        "slug": "video"
                    }
                ]
            },
            "material_topic": {
                "name": "Topics",
                "terms": [
                    {
                        "id": 70,
                        "name": "Architecture",
                        "slug": "architecture"
                    },
                    {
                        "id": 72,
                        "name": "Art",
                        "slug": "art"
                    },
                    {
                        "id": 11,
                        "name": "Celebrations",
                        "slug": "celebrations"
                    },
                    {
                        "id": 24,
                        "name": "Children & youth",
                        "slug": "children-youth"
                    },
                    {
                        "id": 17,
                        "name": "Democracy",
                        "slug": "democracy"
                    },
                    {
                        "id": 69,
                        "name": "Design",
                        "slug": "design"
                    },
                    {
                        "id": 71,
                        "name": "Film & drama",
                        "slug": "film-drama-series"
                    },
                    {
                        "id": 14,
                        "name": "Food",
                        "slug": "food"
                    },
                    {
                        "id": 18,
                        "name": "Gender equality",
                        "slug": "equality"
                    },
                    {
                        "id": 12,
                        "name": "History",
                        "slug": "history"
                    },
                    {
                        "id": 19,
                        "name": "Innovation",
                        "slug": "innovation"
                    },
                    {
                        "id": 41,
                        "name": "LGBTQI+",
                        "slug": "lgbtqi"
                    },
                    {
                        "id": 67,
                        "name": "Literature",
                        "slug": "literature"
                    },
                    {
                        "id": 68,
                        "name": "Music",
                        "slug": "music"
                    },
                    {
                        "id": 20,
                        "name": "Society",
                        "slug": "society"
                    },
                    {
                        "id": 46,
                        "name": "Sports",
                        "slug": "sports"
                    },
                    {
                        "id": 15,
                        "name": "Study",
                        "slug": "study"
                    },
                    {
                        "id": 21,
                        "name": "Sustainability",
                        "slug": "sustainability"
                    },
                    {
                        "id": 31,
                        "name": "Sweden in general",
                        "slug": "sweden-in-general"
                    },
                    {
                        "id": 5,
                        "name": "Trade",
                        "slug": "trade"
                    },
                    {
                        "id": 73,
                        "name": "Work",
                        "slug": "work"
                    }
                ]
            }
        },
        "category": false
    }
}