Thank you-campaign – Pioneer the possible How to use the campaign The Thank you-campaign is a tool to create a locally adapted PR or social media campaign that highlights successful bilateral relations.
Swedish foreign missions can apply for funds for sponsoring ads and social media posts. The Swedish institute will additionally cover costs for producing the ad material.
The campaign is based on the Pioneer the possible concept, developed to attract trade and investment by positioning Sweden as the leader of the green transition.
Pioneer the possible brand
Campaign Download campaign guidelines (PDF 4.7 MB) Communication guidelines for the Thank you-campaign Download template for Thank you-text (XLSX 20 KB) Template for collecting local cases for a Thank you-text Download example of Thank you-module (PDF 2.7 MB) Example of additional Thank you-exhibition module Get inspired A Thank you-campaign was launched Ireland in connection with the inauguration of the Embassy of Sweden in Dublin 2024.
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