The green transition in northern Sweden

How to use the video

This video presents key factors of the green transition happening in northern Sweden. What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?

The video is available in two lenghts:

  • a full length version (2:28 minutes)
  • a short version for social media (59 seconds)

Find more promotional material to attract trade, investment and talent in the toolkit Pioneer the possible

Video versions

Northern Sweden

Video full length (16:9 format)

Northern Sweden

Video for social media (4:5 format)

{
    "slug": "the-green-transition-in-northern-sweden",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>We use cookies and similar technologies to give you the best possible experience. Some are necessary to help our website work properly and can’t be switched off, and some are optional.</p>\n<p>By clicking “Accept all cookies” you agree to the storage of all the cookies we use on your device. They will be used to improve the site, analyse traffic and create personalised ads. We store statistical information by default. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">cookie and data protection policy</a>. Choose cookie-settings to adjust your preferences.</p>\n",
                    "bannerTitle": "<p><strong>It’s your choice! Choose what data you share with us</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analys and improve our service.</p>\n<p>The categories of cookies that we may use are essential, statistics and analytical and performance cookies. Learn more about how we use cookies by reading our<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\"> cookie and data protection policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Essential cookies are necessary for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Essential",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are activated by default for us to see from where our users come to our site. We use IP anonymisation, and you can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_performance",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": null,
                        "title": "Performance",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
                            "name": "News"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Equality"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Study and research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    },
                    {
                        "item": "Swedish language"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Brochures and event materials"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Fact sheets"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "arabic",
                    "chinese",
                    "english",
                    "french",
                    "german",
                    "japanese",
                    "korean",
                    "russian",
                    "spanish",
                    "swedish"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/the-green-transition-in-northern-sweden/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v21.7 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The green transition in northern Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-01-09T11:02:01+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-Green-Transition-long-thumbnail.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1280\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\",\"url\":\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\",\"name\":\"The green transition in northern Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-green-transition-in-northern-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-long-thumbnail.jpg\",\"datePublished\":\"2023-07-18T12:44:54+00:00\",\"dateModified\":\"2024-01-09T11:02:01+00:00\",\"description\":\"What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-Green-Transition-long-thumbnail.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-Green-Transition-long-thumbnail.jpg&w=1200&q=90\",\"width\":1200,\"height\":675,\"caption\":\"Northern Sweden\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/",
                "title": "The green transition in northern Sweden - Sharing Sweden"
            },
            "date": "2023-07-18T12:44:54",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "The green transition in northern Sweden",
                    "href": "/materials/the-green-transition-in-northern-sweden/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-long-thumbnail.jpg",
                        "alt": "Northern Sweden",
                        "title": "Pioneer Green Transition long thumbnail",
                        "height": 720,
                        "width": 1280,
                        "caption": null
                    },
                    "caption": null
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-long-thumbnail.jpg",
                "alt": "Northern Sweden",
                "title": "Pioneer Green Transition long thumbnail",
                "height": 720,
                "width": 1280,
                "caption": null
            },
            "title": "The green transition in northern Sweden",
            "subHeading": null,
            "slug": "the-green-transition-in-northern-sweden",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This video presents key factors of the green transition happening in northern Sweden. What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The video is available in two lenghts:"
                        },
                        {
                            "type": "list",
                            "anchorId": "",
                            "html": "<ul><li>a full length version (2:28 minutes)</li><li>a short version for social media (59 seconds)</li></ul>"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Find more promotional material to attract trade, investment and talent in the toolkit <a href=\"https://sharingsweden.se/toolkits/pioneer-the-possible\">Pioneer the possible</a>"
                        },
                        {
                            "type": "materials-block",
                            "heading": "Video versions",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 1337,
                                    "downloadTitle": "Pioneer – Green Transition Northern Sweden_full length video",
                                    "title": "Video full length (16:9 format)",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-long-thumbnail.jpg",
                                        "alt": "Northern Sweden"
                                    },
                                    "download": true,
                                    "buttonText": "Download full length video (MP4 274 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/Pioneer-Green-Transition-Northern-Sweden_full-length.mp4"
                                },
                                {
                                    "id": 1336,
                                    "downloadTitle": "Pioneer – Green Transition Northern Sweden_Video 4-5",
                                    "title": "Video for social media (4:5 format)",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-short-thumbnail.jpg",
                                        "alt": "Northern Sweden"
                                    },
                                    "download": true,
                                    "buttonText": "Download video for social media (MP4 76 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/Pioneer-Green-Transition-Northern-Sweden_4-5.mp4"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This video presents key factors of the green transition happening in northern Sweden. What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The video is available in two lenghts:"
                        },
                        {
                            "type": "list",
                            "anchorId": "",
                            "html": "<ul><li>a full length version (2:28 minutes)</li><li>a short version for social media (59 seconds)</li></ul>"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Find more promotional material to attract trade, investment and talent in the toolkit <a href=\"https://sharingsweden.se/toolkits/pioneer-the-possible\">Pioneer the possible</a>"
                        },
                        {
                            "type": "materials-block",
                            "heading": "Video versions",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 1337,
                                    "downloadTitle": "Pioneer – Green Transition Northern Sweden_full length video",
                                    "title": "Video full length (16:9 format)",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-long-thumbnail.jpg",
                                        "alt": "Northern Sweden"
                                    },
                                    "download": true,
                                    "buttonText": "Download full length video (MP4 274 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/Pioneer-Green-Transition-Northern-Sweden_full-length.mp4"
                                },
                                {
                                    "id": 1336,
                                    "downloadTitle": "Pioneer – Green Transition Northern Sweden_Video 4-5",
                                    "title": "Video for social media (4:5 format)",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-short-thumbnail.jpg",
                                        "alt": "Northern Sweden"
                                    },
                                    "download": true,
                                    "buttonText": "Download video for social media (MP4 76 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/Pioneer-Green-Transition-Northern-Sweden_4-5.mp4"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "the-green-transition-in-northern-sweden",
                    "uri": "/materials/the-green-transition-in-northern-sweden/",
                    "date": "2023-07-18T12:44:54",
                    "databaseId": 1325,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"The green transition in northern Sweden\",\"href\":\"\\/materials\\/the-green-transition-in-northern-sweden\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/",
                        "title": "The green transition in northern Sweden - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "The green transition in northern Sweden",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 720,
                                "width": 1280,
                                "__typename": "MediaDetails"
                            },
                            "title": "Pioneer Green Transition long thumbnail",
                            "uri": "/material/pioneer-green-transition-northern-sweden_full-length-video/pioneer-green-transition-long-thumbnail/",
                            "altText": "Northern Sweden",
                            "caption": null,
                            "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-long-thumbnail.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the video",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "This video presents key factors of the green transition happening in northern Sweden. What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "The video is available in two lenghts:",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/list",
                                            "saveContent": "<ul><li>a full length version (2:28 minutes)</li><li>a short version for social media (59 seconds)</li></ul>",
                                            "attributes": {
                                                "anchor": "",
                                                "__typename": "CoreListBlockAttributes"
                                            },
                                            "__typename": "CoreListBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Find more promotional material to attract trade, investment and talent in the toolkit <a href=\"https://sharingsweden.se/toolkits/pioneer-the-possible\">Pioneer the possible</a>",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Video versions\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"1337\",\"1336\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Video versions",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 1337,
                                                    "downloadTitle": "Pioneer – Green Transition Northern Sweden_full length video",
                                                    "title": "Video full length (16:9 format)",
                                                    "format": "mp4",
                                                    "image": {
                                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-long-thumbnail.jpg",
                                                        "alt": "Northern Sweden"
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download full length video (MP4 274 MB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2023/07/Pioneer-Green-Transition-Northern-Sweden_full-length.mp4"
                                                },
                                                {
                                                    "id": 1336,
                                                    "downloadTitle": "Pioneer – Green Transition Northern Sweden_Video 4-5",
                                                    "title": "Video for social media (4:5 format)",
                                                    "format": "mp4",
                                                    "image": {
                                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-short-thumbnail.jpg",
                                                        "alt": "Northern Sweden"
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download video for social media (MP4 76 MB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2023/07/Pioneer-Green-Transition-Northern-Sweden_4-5.mp4"
                                                }
                                            ]
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v21.7 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The green transition in northern Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-01-09T11:02:01+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-Green-Transition-long-thumbnail.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1280\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\",\"url\":\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\",\"name\":\"The green transition in northern Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/the-green-transition-in-northern-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Pioneer-Green-Transition-long-thumbnail.jpg\",\"datePublished\":\"2023-07-18T12:44:54+00:00\",\"dateModified\":\"2024-01-09T11:02:01+00:00\",\"description\":\"What seemed impossible only a few years ago is becoming reality. But why northern Sweden? What’s driving the green transition here?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/the-green-transition-in-northern-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-Green-Transition-long-thumbnail.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FPioneer-Green-Transition-long-thumbnail.jpg&w=1200&q=90\",\"width\":1200,\"height\":675,\"caption\":\"Northern Sweden\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}