Creative industries and culture We offer toolkits that help you promote Swedish music, literature, film and drama series, art, architecture and design. Join us in sharing Swedish cultural experiences around the world to promote culture and trade while shaping the image of Sweden.
Treehotel Biosphere in Harads, Norrbotten. Photo: Per Lundström/Imagebank.sweden.se A creative influence on the world stage From music and literature to design, gaming, and film, Swedish creators make a lasting impression on the international stage. Behind the success lies a combination of an equal society, a rich cultural heritage, and technological development.
Whether it is Avicii or Max Martin, Ruben Östlund or Quicksand, Split Fiction or Minecraft, Sweden's creative contributions continue to entertain, touch, and inspire globally.
Swedish DreamHack is the world’s largest digital festival. Photo: Elliot Elliot/imagebank.sweden.se One of our greatest exports The creative industries play a key role in Sweden’s economy. They generate approximately 650 billion Swedish kronor every year and employ nearly 250,000 people. The export value of the gaming industry alone eclipses that of Sweden’s iron ore.
Kulturlabbet in Gothenburg is a welcoming space for artists with intellectual disabilities. Photo: Jeanette Frank & Jonas Nyström/Kulturlabbet/Räddningsmissionen/ Imagebank.sweden.se From architecture to fashion and design, Swedish companies stand out with their focus on quality and sustainability. World renowned brands like Toteme, Fjällräven, String furniture, and Svenskt Tenn are built to last.
Where creativitiy grows Culture is a dynamic, challenging and liberating force – and everyone should have the opportunity to participate. Sweden values creativity and diversity, as well as artistic quality and freedom. This has resulted in a wide variety of talented creators and companies.
From Pippi Longstocking to Young Royals, Swedish creations reflect our modern and open mindset, coupled with an understanding of what appeals to international audiences.
Our culture of working together makes collaboration in international settings seamless and effective. The creative industries are also closely connected to other sectors, benefitting from progress in technology and digital innovation.
Toolkits in culture and lifestyle The Swedish film selection The Swedish film selection is for non-profit cultural screenings and includes feature films and documentaries. Each year's collection highlights contemporary Swedish feature films that have attracted attention both in Sweden and at some major international film festivals.
The Swedish film selection
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