Redefining waste – The Swedish approach

Apply via the SI portal
Plastic granulate in closeup
Textile waste neatly sorted.
Photo: Sysav

About this toolkit

In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.

Contact person

Kajsa Guterstam, kajsa.guterstam@si.se

Using the toolkit as a Chamber of Commerce

We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.

Financial support for Chambers of Commerce

Financial support for 2025

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

How to use Redefining waste

You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.

This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. You can use communication material from Redefining waste toolkit together with the toolkit Pioneer the possible.

Presentation of the toolkit

Presentation about the toolkit by project manager Kajsa Guterstam.

Exhibition material and booklet


The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.

Press material

Press release template

Plastic granulate

Key visual

Key visual

Batteries being sorted.

Photo credit: Lars Ardarve. Copyright: Stena Recycling

Plastic bottles

Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera

Textile waste neatly sorted.

Photo credit and copyright: Sysav

The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.

Company directory with business cases

Related material

Swedish recycling and beyond

Article on Sweden.se

Smart City Sweden films

Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.

Films on SmartCitySweden.com

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                            "width": 1800,
                            "height": 1107
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                            "caption": "Photo: Sysav",
                            "title": "Textile &#8211; copyright Sysav",
                            "alt": "Textile waste neatly sorted.",
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                            "children": "About this toolkit"
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                            "children": [
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                                    "children": "In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource."
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                            ]
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                                            "children": "Kajsa Guterstam, kajsa.guterstam@si.se"
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                                    ]
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                                    "children": [
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                                            "h3": true,
                                            "children": "Using the toolkit as a Chamber of Commerce"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a>"
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                                },
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                                            "h3": true,
                                            "children": "Financial support for 2025"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                                },
                                {
                                    "href": "#company-directory",
                                    "title": "Company directory"
                                },
                                {
                                    "href": "#social-media-content",
                                    "title": "Social media content"
                                },
                                {
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                                    "title": "Images"
                                },
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                                    "href": "#related-material",
                                    "title": "Related material"
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                            "children": [
                                {
                                    "type": "heading",
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                                    "h2": true,
                                    "children": "How to use Redefining waste"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. You can use communication material from Redefining waste toolkit together with the toolkit <a href=\"https://cms.sharingsweden.se/toolkit/pioneer-the-possible\">Pioneer the possible</a>."
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                                },
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                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Presentation of the toolkit"
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                                        "caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
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                                                "src": "/app/uploads/2025/02/Redefining-Waste-invitation.png",
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                                            "id": "35605",
                                            "title": "'Redefining waste' rollup",
                                            "href": "/materials/redefining-waste-rollup/",
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                                                "src": "/app/uploads/2025/02/Redefining-Waste-rollup.png",
                                                "alt": "",
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                                            "id": "35837",
                                            "title": "'Redefining Waste' posters",
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                                    "children": "<br />The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual."
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                            ]
                        },
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                                            "buttonText": "Download press release template (DOCX 3.8 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2025/02/Redefining-Waste-exhibition-press-release.docx",
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                                            "downloadTitle": "Redefining-waste-key-visuals.jpg",
                                            "title": "Key visual",
                                            "format": "jpg",
                                            "download": true,
                                            "buttonText": "Download key visual (JPG 523.3 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
                                                "alt": "Plastic granulate"
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                                        },
                                        {
                                            "id": "37457",
                                            "downloadTitle": "Paper-red_Redefining-waste-scaled.jpg",
                                            "title": "Key visual",
                                            "format": "jpg",
                                            "download": true,
                                            "buttonText": "Download key visual (JPG 367.7 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
                                                "alt": ""
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                                        },
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                                            "id": "37526",
                                            "downloadTitle": "Photo-Lars-Ardarve-Stena-Recycling.jpg",
                                            "title": "Photo credit: Lars Ardarve. Copyright: Stena Recycling",
                                            "format": "jpg",
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 2.3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
                                                "alt": "Batteries being sorted."
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                                        },
                                        {
                                            "id": "37529",
                                            "downloadTitle": "Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
                                            "title": "Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera",
                                            "format": "jpg",
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 5.5 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
                                                "alt": "Plastic bottles"
                                            }
                                        },
                                        {
                                            "id": "37531",
                                            "downloadTitle": "Textile-copyright-Sysav.jpg",
                                            "title": "Photo credit and copyright: Sysav",
                                            "format": "jpg",
                                            "download": true,
                                            "buttonText": "Download press photo (JPG 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
                                                "alt": "Textile waste neatly sorted."
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                                },
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                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit."
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                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "company-directory",
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                                    "type": "material-collections-block",
                                    "heading": "Company directory with business cases",
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                                            "title": "Company directory – sustainable business cases",
                                            "href": "/materials/company-directory-sustainable-business-cases-from-sweden/",
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                                                "src": "/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
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                            ]
                        },
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                                    "type": "material-collections-block",
                                    "heading": "Social media content",
                                    "materialCollectionsList": [
                                        {
                                            "id": "33131",
                                            "title": "’Returrundan’ – the mobile recycling station",
                                            "href": "/materials/returrundan-the-mobile-recycling-station/",
                                            "image": {
                                                "src": "/app/uploads/2025/01/Returrundan.jpg",
                                                "alt": "When recycling comes to you",
                                                "width": 1080,
                                                "height": 1920
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                                        },
                                        {
                                            "id": "11901",
                                            "title": "Recycling in Sweden",
                                            "href": "/materials/recycling-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/02/recycling_thumbnail.jpg",
                                                "alt": "",
                                                "width": 398,
                                                "height": 720
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                                        },
                                        {
                                            "id": "6803",
                                            "title": "Envac – underground waste disposal system",
                                            "href": "/materials/envac-underground-waste-disposal-system/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/poster-1228806.jpg",
                                                "alt": "",
                                                "width": 280,
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                                        },
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                                            "id": "12701",
                                            "title": "Food waste in Sweden",
                                            "href": "/materials/food-waste-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/03/Biowaste-thumbnail.jpg",
                                                "alt": "Food waste in Sweden",
                                                "width": 1000,
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                                            "id": "27339",
                                            "title": "Making apple juice from surplus apples",
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                                                "src": "/app/uploads/2024/10/Apple-juice.png",
                                                "alt": "Red apples from a paper bag.",
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                                                "height": 536
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                                        },
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                                            "id": "3218",
                                            "title": "Restaurant Spill",
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                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "6053",
                                            "title": "Pampas – clothing brand that minimizes waste ",
                                            "href": "/materials/pampas-clothes/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/Pampas-thumbnail.jpg",
                                                "alt": "Linnéa Samia Khalil in her store.",
                                                "width": 396,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "35816",
                                            "title": "QR codes used for fashion traceability",
                                            "href": "/materials/qr-codes-used-for-fashion-traceability/",
                                            "image": {
                                                "src": "/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6.jpg",
                                                "alt": "A sweater with a QR tag, on a clothing rack.",
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                                            }
                                        },
                                        {
                                            "id": "7166",
                                            "title": "Swedish waste disposal - a love story",
                                            "href": "/materials/swedish-waste-disposal-a-love-story/",
                                            "image": {
                                                "src": "/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
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                                                "width": 712,
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                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a>"
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                            ]
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                                                "height": 448
                                            }
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                                        {
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                        {
                            "type": "section",
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                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Related material"
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                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Swedish recycling and beyond "
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Smart City Sweden films"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a>"
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                            "caption": "",
                            "title": "Redefining waste key visuals_2",
                            "alt": "Plastic granulate in closeup",
                            "src": "/app/uploads/2023/07/Redefining-waste-key-visuals_2.jpg",
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                            "caption": "Photo: Sysav",
                            "title": "Textile &#8211; copyright Sysav",
                            "alt": "Textile waste neatly sorted.",
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                            "children": "About this toolkit"
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                                    "children": "In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource."
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                                            "children": "Kajsa Guterstam, kajsa.guterstam@si.se"
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                                            "children": "Using the toolkit as a Chamber of Commerce"
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept."
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                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a>"
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                                            "children": "Financial support for 2025"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
                                        },
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                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                                            "type": "paragraph",
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                                            "children": "You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability."
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                                        {
                                            "type": "paragraph",
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                                            "children": "This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. You can use communication material from Redefining waste toolkit together with the toolkit <a href=\"https://cms.sharingsweden.se/toolkit/pioneer-the-possible\">Pioneer the possible</a>."
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                                    "children": "<br />The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual."
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                                    "children": "The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit."
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                                            "title": "Recycling in Sweden",
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                                            "id": "6053",
                                            "title": "Pampas – clothing brand that minimizes waste ",
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                                                "src": "/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6.jpg",
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                                    "children": "<a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a>"
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                                    "h3": true,
                                    "children": "Swedish recycling and beyond "
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                                    "children": "<a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a>"
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                                    "h3": true,
                                    "children": "Smart City Sweden films"
                                },
                                {
                                    "type": "paragraph",
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                                    "children": "Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions."
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                                {
                                    "type": "paragraph",
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                                    "children": "<a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a>"
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                        "slug": "latvian"
                    },
                    {
                        "id": 58,
                        "name": "Lithuanian",
                        "slug": "lithuanian"
                    },
                    {
                        "id": 55,
                        "name": "Macedonian",
                        "slug": "macedonian"
                    },
                    {
                        "id": 57,
                        "name": "Polish",
                        "slug": "polish"
                    },
                    {
                        "id": 53,
                        "name": "Portuguese",
                        "slug": "portuguese"
                    },
                    {
                        "id": 75,
                        "name": "Romanian",
                        "slug": "romanian"
                    },
                    {
                        "id": 10,
                        "name": "Russian",
                        "slug": "russian"
                    },
                    {
                        "id": 76,
                        "name": "Serbian",
                        "slug": "serbian"
                    },
                    {
                        "id": 74,
                        "name": "Slovak",
                        "slug": "slovak"
                    },
                    {
                        "id": 51,
                        "name": "Slovenian",
                        "slug": "slovenian"
                    },
                    {
                        "id": 35,
                        "name": "Spanish",
                        "slug": "spanish"
                    },
                    {
                        "id": 43,
                        "name": "Swedish",
                        "slug": "swedish"
                    },
                    {
                        "id": 63,
                        "name": "Thai",
                        "slug": "thai"
                    },
                    {
                        "id": 52,
                        "name": "Turkish",
                        "slug": "turkish"
                    },
                    {
                        "id": 65,
                        "name": "Vietnamese",
                        "slug": "vietnamese"
                    }
                ]
            },
            "material_format": {
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                "terms": [
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                        "name": "Exhibitions",
                        "slug": "exhibitions"
                    },
                    {
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                        "name": "Feature film",
                        "slug": "feature-film"
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                    {
                        "id": 66,
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                    {
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                    {
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                    {
                        "id": 54,
                        "name": "Quizzes",
                        "slug": "quiz"
                    },
                    {
                        "id": 6,
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                        "slug": "social-media"
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                    {
                        "id": 40,
                        "name": "Templates",
                        "slug": "templates"
                    },
                    {
                        "id": 77,
                        "name": "Toolkit",
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                    },
                    {
                        "id": 29,
                        "name": "Video",
                        "slug": "video"
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            },
            "material_topic": {
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                        "name": "Architecture",
                        "slug": "architecture"
                    },
                    {
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                        "name": "Art",
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                    },
                    {
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                        "name": "Celebrations",
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                    {
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                        "name": "Children & youth",
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                    {
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                        "name": "Democracy",
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                    },
                    {
                        "id": 69,
                        "name": "Design",
                        "slug": "design"
                    },
                    {
                        "id": 71,
                        "name": "Film & drama",
                        "slug": "film-drama-series"
                    },
                    {
                        "id": 14,
                        "name": "Food",
                        "slug": "food"
                    },
                    {
                        "id": 18,
                        "name": "Gender equality",
                        "slug": "equality"
                    },
                    {
                        "id": 12,
                        "name": "History",
                        "slug": "history"
                    },
                    {
                        "id": 19,
                        "name": "Innovation",
                        "slug": "innovation"
                    },
                    {
                        "id": 41,
                        "name": "LGBTQI+",
                        "slug": "lgbtqi"
                    },
                    {
                        "id": 67,
                        "name": "Literature",
                        "slug": "literature"
                    },
                    {
                        "id": 68,
                        "name": "Music",
                        "slug": "music"
                    },
                    {
                        "id": 20,
                        "name": "Society",
                        "slug": "society"
                    },
                    {
                        "id": 46,
                        "name": "Sports",
                        "slug": "sports"
                    },
                    {
                        "id": 15,
                        "name": "Study",
                        "slug": "study"
                    },
                    {
                        "id": 21,
                        "name": "Sustainability",
                        "slug": "sustainability"
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                    {
                        "id": 31,
                        "name": "Sweden in general",
                        "slug": "sweden-in-general"
                    },
                    {
                        "id": 5,
                        "name": "Trade",
                        "slug": "trade"
                    },
                    {
                        "id": 73,
                        "name": "Work",
                        "slug": "work"
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                ]
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        },
        "category": false
    }
}