Photo: Svensk plaståtervinning About the waste sector Sweden is moving away from the linear consumption and production economics to a more sustainable approach that puts existing materials and waste back into the resource chain. Swedish companies are embracing waste as a resource, creating innovative technologies and solutions that extend a product’s lifespan, limits over consumption, and recovers valuable materials. You can use this toolkit to attract trade and investment within waste management sector.
Contact person Kajsa Guterstam, kajsa.guterstam@si.se
Exhibition The exhibition is scalable, with a total of 16 prints.
How to use this toolkit This toolkit supports trade promotion activities focusing on the green and digital transition within the waste sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships.
The toolkit contains an industry pack and can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses.
The 'Redefining waste' exhibition and print materials is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.
Presentation of the 'Redefining waste' material Presentation about the toolkit by project manager Kajsa Guterstam.
Pioneer the possible brand The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment to make sure that the story of Sweden as a frontrunner in the green and digital transition is presented in a clear and effective way.
'Redefining waste' exhibition and print material
Strategic material for internal use Download value proposition (PDF 737.3 KB) Value proposition and key messages Download speaking points (PDF 74.3 KB) Speaking points Download company directory (PDF 1.3 MB) Company directory These documents are intended for internal use so that you can learn more about Sweden’s offer to partners and investors, important actors in the ecosystem as well as key messages for communication of Sweden's strengths.
Overview of the industry Download overview (PDF 1.5 MB) Industry overview A document containing all the information about Sweden's strengths and offers in the sector, information about supporting actors as well as an FAQ. Can be used as a handout at events or a press kit.
Press material Download press release template (DOCX 3.8 MB) Press release template Download key visual (JPG 523.3 KB) Key visual Download key visual (JPG 367.7 KB) Key visual Download press photo (JPG 2.3 MB) Photo credit: Lars Ardarve. Copyright: Stena Recycling Download press photo (JPG 5.5 MB) Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera Download press photo (JPG 3 MB) Photo credit and copyright: Sysav The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.
Related handouts and information sheets Swedish recycling and beyond Article on Sweden.se
Smart City Sweden films Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.
Films on SmartCitySweden.com
{
"slug": "redefining-waste",
"type": "toolkit",
"theme": "theme-light",
"pageProps": {
"appProps": {
"cookieSettings": {
"cookieBanner": {
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"acceptButtonText": "Accept all cookies",
"rejectButtonText": "",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"categories": [
{
"id": "cookie_consent_essentials",
"title": "Necessary",
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"optional": false,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"id": "cookie_consent_statistics",
"title": "Statistics and analytics",
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"optional": true,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 53180,
"href": "/promotional-material/talent-attraction/",
"title": "Attract talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/creative-industries-and-culture/",
"title": "Creative industries and culture",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and society",
"subMenuItems": []
},
{
"id": 53179,
"href": "/promotional-material/trade-and-invest/",
"title": "Trade and invest",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2026 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": "sweden_logo",
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": "si_logo",
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"databaseId": 932,
"title": "Waste sector",
"slug": "redefining-waste",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v26.3 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>Waste sector - Sharing Sweden</title>\n<meta name=\"description\" content=\"This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://sharingsweden.se/toolkits/redefining-waste/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Waste sector - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden.se/toolkits/redefining-waste/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2026-01-14T14:19:36+00:00\" />\n<meta property=\"og:image\" content=\"https://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F02%2FWaste-management_Svensk-Plastatervinning.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1652\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden.se/toolkits/redefining-waste/\",\"url\":\"https://sharingsweden.se/toolkits/redefining-waste/\",\"name\":\"Waste sector - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden.se/toolkits/redefining-waste/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/toolkits/redefining-waste/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2025/02/Waste-management_Svensk-Plastatervinning.jpg\",\"datePublished\":\"2025-02-17T09:34:08+00:00\",\"dateModified\":\"2026-01-14T14:19:36+00:00\",\"description\":\"This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden.se/toolkits/redefining-waste/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden.se/toolkits/redefining-waste/#primaryimage\",\"url\":\"https://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F02%2FWaste-management_Svensk-Plastatervinning.jpg&w=1200&q=90\",\"contentUrl\":\"https://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F02%2FWaste-management_Svensk-Plastatervinning.jpg&w=1200&q=90\",\"width\":1200,\"height\":799,\"caption\":\"Photo: Svensk plaståtervinning\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "https://sharingsweden.se/toolkits/redefining-waste/",
"title": "Waste sector - Sharing Sweden"
},
"uri": "/toolkits/redefining-waste/",
"type": "toolkit",
"template": {
"__typename": ""
},
"childPages": [],
"acf": {
"title": {
"main": "Waste sector",
"additional": "A resource for a sustainable future"
},
"apply_url": {
"title": "Apply via the SI portal",
"url": "https://svenskainstitutet-portal.arksysweb.com/login",
"target": ""
},
"toolkit_category": [
{
"ID": 52768,
"post_author": "4",
"post_date": "2025-09-01 09:26:29",
"post_date_gmt": "2025-09-01 07:26:29",
"post_content": "<!-- wp:sweden-tsw/article-row {\"reverseColumnOrderOnMobile\":true} -->\n<div class=\"wp-block-sweden-tsw-article-row article-row\"><!-- wp:sweden-tsw/left-column -->\n<div class=\"wp-block-sweden-tsw-left-column left-column\"><!-- wp:sharing-sweden-tsw/preamble -->\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\"><!-- wp:paragraph -->\n<p>We offer toolkits and information to support you in attracting trade and investment to Sweden. Promote Swedish companies, solutions and trade in various priority industry sectors, supporting the green and digital transition. These include, but are not limited to, transport, batteries and energy, digital technology, industrials and life science.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"placeholder\":\"Preamble text...\"} -->\n<p><strong>Promoting trade in the creative sector?</strong> Find all <a href=\"https://sharingsweden.se/promotional-material/culture-and-lifestyle\">toolkits for creative industries and culture</a></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:sharing-sweden-tsw/preamble -->\n\n<!-- wp:image {\"id\":42887,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/04/industry-in-sweden.jpg\" alt=\"A worker inside a large drum.\" class=\"wp-image-42887\"/><figcaption class=\"wp-element-caption\">Photo: Margareta Bloom Sandebäck/Imagebank.sweden.se</figcaption></figure>\n<!-- /wp:image --></div>\n<!-- /wp:sweden-tsw/left-column -->\n\n<!-- wp:sweden-tsw/right-column -->\n<div class=\"wp-block-sweden-tsw-right-column right-column\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Driving a sustainable future through trade promotion</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Trade and investment promotion is key in accelerating the green and digital transition. All our promotional activities are designed to contribute to the goals of Sweden’s trade, investment and global competitiveness strategy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sweden uses Pioneer the possible as an umbrella communication concept for all trade and investment promotional efforts related to the green transition. This includes showcasing Swedish solutions, fostering international partnerships, and supporting sustainable innovation across industries. The strategy explicitly highlights Pioneer the possible as a key initiative</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://sharingsweden.se/materials/pioneer-the-possible-brand\">Pioneer the possible brand</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Pioneering the way forward in the green transition</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sweden stands out as a leader in the green and digital transition. Our country is powered almost entirely by fossil-free electricity, while also offering the cheapest energy in the EU. Thanks to an early carbon tax and a unique climate policy framework, Sweden's GDP has increased even as emissions have decreased. Companies like HYBRIT and Volvo showcase how Sweden combines industrial excellence with sustainable development.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":42889,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/04/swedish-research-edited.jpg\" alt=\"Researchers in a lab.\" class=\"wp-image-42889\"/><figcaption class=\"wp-element-caption\">Photo: Margareta Bloom Sandebäck/imagebank.sweden.se</figcaption></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Freedom and trust foster creativity</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We build trust, not just business. Working closely with Swedish organisations offers a short-cut to sustainability and prosperity – for individuals, businesses and countries alike. With low levels of corruption and strong legal protections, Sweden’s business culture is based on trust and collaboration. Flat hierarchies and independence equal space for creativity.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our innovation climate is defined by openness, collaboration, and a willingness to explore new ideas. Swedes have been behind a wealth of inventions that have changed the world – from the match and the adjustable spanner to Spotify and Klarna. And the world is brimming with creative solutions – let’s unlock them together with others.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:sweden-tsw/right-column --></div>\n<!-- /wp:sweden-tsw/article-row -->\n\n<!-- wp:acf/toolkits-listing {\"name\":\"acf/toolkits-listing\",\"data\":{\"heading\":\"Toolkits in trade and invest\",\"_heading\":\"field_6490d10bec484\",\"selected_toolkits\":[\"62509\",\"62508\",\"57547\",\"57275\",\"57315\",\"57243\",\"57316\",\"57290\",\"57260\",\"932\",\"13257\",\"934\",\"50644\",\"769\",\"775\"],\"_selected_toolkits\":\"field_6490d064765c1\"},\"mode\":\"auto\",\"id\":\"acf-block-69677ae1876b0\"} /-->",
"post_title": "Trade and invest",
"post_excerpt": "",
"post_status": "publish",
"comment_status": "closed",
"ping_status": "closed",
"post_password": "",
"post_name": "trade-and-invest",
"to_ping": "",
"pinged": "",
"post_modified": "2026-01-14 13:15:45",
"post_modified_gmt": "2026-01-14 11:15:45",
"post_content_filtered": "",
"post_parent": 208,
"guid": "https://cms.sharingsweden.se/?page_id=52768",
"menu_order": 0,
"post_type": "page",
"post_mime_type": "",
"comment_count": "0",
"filter": "raw"
}
],
"related_toolkits": [
13257,
769,
62509,
57316
],
"is_featurefilm": false
},
"toolkitData": {
"applyUrl": {
"url": "https://svenskainstitutet-portal.arksysweb.com/login",
"title": "Apply via the SI portal"
},
"title": {
"main": "Waste sector",
"additional": "A resource for a sustainable future"
},
"relatedToolkits": [
{
"id": 13257,
"title": "Research and innovation",
"subtitle": "Unlocking solutions for the future, today",
"href": "/toolkits/research-and-innovation/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/04/Innovation_WASP_Foto-Thor-Balkhed-Linkopings-universitet.jpg",
"alt": "Engineers and researcher from WASP prepare maritime equipment.",
"width": 1500,
"height": 998
}
},
{
"id": 769,
"title": "Fashion",
"subtitle": "A more future friendly fashion and textile industry",
"href": "/toolkits/fashion-forever/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/Fashion-forever.jpg",
"alt": "Two models wearing Swedish fashion.",
"width": 1500,
"height": 1000
}
},
{
"id": 62509,
"title": "Agriculture and food",
"subtitle": "Cultivating reliable, safe and healthy food",
"href": "/toolkits/agriculture-and-food/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2026/01/agriculture.jpg",
"alt": "A threshing machine is in use on farmland.",
"width": 2480,
"height": 1652
}
},
{
"id": 57316,
"title": "Industrial sector",
"subtitle": "Reinventing the future of production",
"href": "/toolkits/industrial-sector/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/industry.jpg",
"alt": "Industry",
"width": 2480,
"height": 1652
}
}
]
},
"rows": [
{
"left": [],
"right": [
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "Photo: Svensk plaståtervinning",
"title": "Waste management_Svensk Plaståtervinning",
"alt": "",
"src": "/app/uploads/2025/02/Waste-management_Svensk-Plastatervinning.jpg",
"width": 2480,
"height": 1652
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "About the waste sector"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "Sweden is moving away from the linear consumption and production economics to a more sustainable approach that puts existing materials and waste back into the resource chain. Swedish companies are embracing waste as a resource, creating innovative technologies and solutions that extend a product’s lifespan, limits over consumption, and recovers valuable materials. You can use this toolkit to attract trade and investment within waste management sector."
}
]
},
{
"type": "info-box-group",
"anchorID": "",
"children": [
{
"type": "info-box",
"anchorId": "",
"iconType": "contact",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Contact person"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Kajsa Guterstam, kajsa.guterstam@si.se"
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "m2",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Exhibition"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The exhibition is scalable, with a total of 16 prints."
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "financial-support",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Financial support for 2026"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
}
]
}
]
},
{
"type": "anchor-link-menu",
"title": "Content included",
"anchorLinks": [
{
"href": "#pioneer-the-possible-brand",
"title": "Pioneer the possible brand"
},
{
"href": "#exhibition-and-print-material",
"title": "Exhibition and print material"
},
{
"href": "#material-for-internal-use",
"title": "Material for internal use"
},
{
"href": "#overview",
"title": "Overview"
},
{
"href": "#videos",
"title": "Videos"
},
{
"href": "#press-material",
"title": "Press material"
},
{
"href": "#images",
"title": "Images"
},
{
"href": "#related-information",
"title": "Related information"
}
]
},
{
"type": "section",
"anchorId": null,
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use this toolkit"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "This toolkit supports trade promotion activities focusing on the green and digital transition within the waste sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The toolkit contains an industry pack and can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The 'Redefining waste' exhibition and print materials is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability."
}
]
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Presentation of the 'Redefining waste' material"
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"embedDataProps": {
"sourceData": "",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {
"imageProps": {
"src": false,
"alt": false
}
}
}
]
},
{
"type": "section",
"anchorId": "pioneer-the-possible-brand",
"children": [
{
"type": "material-collections-block",
"heading": "Pioneer the possible brand",
"materialCollectionsList": [
{
"id": "52781",
"title": "Pioneer the possible brand",
"href": "/materials/pioneer-the-possible-brand/",
"image": {
"src": "/app/uploads/2025/08/pioneer-1.png",
"alt": "",
"width": 2417,
"height": 2417
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment to make sure that the story of Sweden as a frontrunner in the green and digital transition is presented in a clear and effective way."
}
]
},
{
"type": "section",
"anchorId": "exhibition-and-print-material",
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "'Redefining waste' exhibition and print material"
},
{
"type": "material-collections-block",
"heading": "",
"materialCollectionsList": [
{
"id": "35579",
"title": "'Redefining waste' exhibition",
"href": "/materials/redefining-waste-exhibition/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-exhibition.png",
"alt": "",
"width": 375,
"height": 749
}
},
{
"id": "35589",
"title": "'Redefining waste' booklet",
"href": "/materials/redefining-waste-booklet/",
"image": {
"src": "/app/uploads/2025/02/Booklet-example.png",
"alt": "",
"width": 1041,
"height": 595
}
},
{
"id": "35603",
"title": "'Redefining waste' digital invitation",
"href": "/materials/redefining-waste-digital-invitation/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-invitation.png",
"alt": "",
"width": 1392,
"height": 988
}
},
{
"id": "35605",
"title": "Roll-up 'Redefining waste'",
"href": "/materials/redefining-waste-rollup/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-rollup.png",
"alt": "",
"width": 419,
"height": 1029
}
},
{
"id": "35837",
"title": "'Redefining Waste' posters",
"href": "/materials/redefining-waste-posters/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-poster.png",
"alt": "",
"width": 608,
"height": 845
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "<br />The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual."
}
]
},
{
"type": "section",
"anchorId": "material-for-internal-use",
"children": [
{
"type": "materials-block",
"heading": "Strategic material for internal use",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "62502",
"downloadTitle": "Industry pack – waste value proposition",
"title": "Value proposition and key messages",
"format": "pdf",
"download": true,
"buttonText": "Download value proposition (PDF 737.3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/12/Si_IP_Waste_Value-Proposition.pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/12/Waste-value-proposition.png",
"alt": ""
}
},
{
"id": "62506",
"downloadTitle": "Industry pack – waste speaking points",
"title": "Speaking points",
"format": "pdf",
"download": true,
"buttonText": "Download speaking points (PDF 74.3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/12/Si_IP_Waste_Speaking-Points.pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/12/Waste-speaking-points.png",
"alt": ""
}
},
{
"id": "62505",
"downloadTitle": "Industry pack – waste company directory",
"title": "Company directory",
"format": "pdf",
"download": true,
"buttonText": "Download company directory (PDF 1.3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/12/Si_IP_Waste_Company-Directory.pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/12/Waste-company-directory.png",
"alt": ""
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "These documents are intended for internal use so that you can learn more about Sweden’s offer to partners and investors, important actors in the ecosystem as well as key messages for communication of Sweden's strengths."
}
]
},
{
"type": "section",
"anchorId": "overview",
"children": [
{
"type": "materials-block",
"heading": "Overview of the industry",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "62503",
"downloadTitle": "Industry pack – waste overview",
"title": "Industry overview",
"format": "pdf",
"download": true,
"buttonText": "Download overview (PDF 1.5 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/12/Si_IP_Waste_Overview.pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/12/Waste-overview.png",
"alt": ""
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "A document containing all the information about Sweden's strengths and offers in the sector, information about supporting actors as well as an FAQ. Can be used as a handout at events or a press kit."
}
]
},
{
"type": "section",
"anchorId": "videos",
"children": [
{
"type": "material-collections-block",
"heading": "Videos and social media content",
"materialCollectionsList": [
{
"id": "63084",
"title": "Explainer video for the waste sector",
"href": "/materials/explainer-video-for-the-waste-sector/",
"image": {
"src": "/app/uploads/2026/01/Waste_Explainer-Video.jpg",
"alt": "",
"width": 1280,
"height": 720
}
},
{
"id": "33131",
"title": "’Returrundan’ – the mobile recycling station",
"href": "/materials/returrundan-the-mobile-recycling-station/",
"image": {
"src": "/app/uploads/2025/01/Returrundan.jpg",
"alt": "When recycling comes to you",
"width": 1080,
"height": 1920
}
},
{
"id": "11901",
"title": "Recycling in Sweden",
"href": "/materials/recycling-in-sweden/",
"image": {
"src": "/app/uploads/2024/02/recycling_thumbnail.jpg",
"alt": "",
"width": 398,
"height": 720
}
},
{
"id": "12701",
"title": "Food waste in Sweden",
"href": "/materials/food-waste-in-sweden/",
"image": {
"src": "/app/uploads/2024/03/Biowaste-thumbnail.jpg",
"alt": "Food waste in Sweden",
"width": 1000,
"height": 1778
}
},
{
"id": "27339",
"title": "Making apple juice from surplus apples",
"href": "/materials/making-juice-from-surplus-apples/",
"image": {
"src": "/app/uploads/2024/10/Apple-juice.png",
"alt": "Red apples from a paper bag.",
"width": 299,
"height": 536
}
},
{
"id": "3218",
"title": "Restaurant Spill",
"href": "/materials/restaurant-spill/",
"image": {
"src": "/app/uploads/2023/09/restaurant-spill-thumbnail.jpg",
"alt": "The chef in the kitchen with a plate of food",
"width": 395,
"height": 720
}
},
{
"id": "6053",
"title": "Pampas – clothing brand that minimizes waste ",
"href": "/materials/pampas-clothes/",
"image": {
"src": "/app/uploads/2023/11/Pampas-thumbnail.jpg",
"alt": "Linnéa Samia Khalil in her store.",
"width": 396,
"height": 720
}
},
{
"id": "35816",
"title": "QR codes used for fashion traceability",
"href": "/materials/qr-codes-used-for-fashion-traceability/",
"image": {
"src": "/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6.jpg",
"alt": "A sweater with a QR tag, on a clothing rack.",
"width": 1080,
"height": 1920
}
},
{
"id": "7166",
"title": "Swedish waste disposal - a love story",
"href": "/materials/swedish-waste-disposal-a-love-story/",
"image": {
"src": "/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
"alt": "",
"width": 712,
"height": 720
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a>"
}
]
},
{
"type": "section",
"anchorId": "press-material",
"children": [
{
"type": "materials-block",
"heading": "Press material",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "35871",
"downloadTitle": "Redefining Waste press release",
"title": "Press release template",
"format": "docx",
"download": true,
"buttonText": "Download press release template (DOCX 3.8 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Redefining-Waste-exhibition-press-release.docx",
"image": null
},
{
"id": "36059",
"downloadTitle": "Redefining waste key visual",
"title": "Key visual",
"format": "jpg",
"download": true,
"buttonText": "Download key visual (JPG 523.3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
"alt": "Plastic granulate"
}
},
{
"id": "37457",
"downloadTitle": "Redefining waste key visual paper",
"title": "Key visual",
"format": "jpg",
"download": true,
"buttonText": "Download key visual (JPG 367.7 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
"alt": ""
}
},
{
"id": "37526",
"downloadTitle": "Redefining waste press photo 1",
"title": "Photo credit: Lars Ardarve. Copyright: Stena Recycling",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 2.3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
"alt": "Batteries being sorted."
}
},
{
"id": "37529",
"downloadTitle": "Redefining waste press photo 2",
"title": "Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 5.5 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"alt": "Plastic bottles"
}
},
{
"id": "37531",
"downloadTitle": "Redefining waste press photo 3",
"title": "Photo credit and copyright: Sysav",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"alt": "Textile waste neatly sorted."
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit."
}
]
},
{
"type": "section",
"anchorId": "images",
"children": [
{
"type": "linked-image-selection",
"heading": "Images",
"href": "https://imagebank.sweden.se/my-selections/2fkxxmmqw4",
"linkText": "Image selection on imagebank.sweden.se",
"itemsList": [
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/city_of_stockholm-vacuum_recycling-6408.jpg",
"alt": "Children recycling",
"width": 800,
"height": 448
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/simon_paulin-waste_management-5780.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/sofia_sabel-recycling-2080.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/ann-sofi_rosenkvist-family_recycling_trip-4911.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/sofia_sabel-electric_waste_management-7451.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/margareta_bloom_sandeback-recycling_at_home-6886.jpg",
"alt": "",
"width": 800,
"height": 533
}
}
]
}
]
},
{
"type": "section",
"anchorId": "related-information",
"children": [
{
"type": "material-collections-block",
"heading": "Related handouts and information sheets",
"materialCollectionsList": [
{
"id": "1413",
"title": "Presentation on Sweden’s Climate Policy Framework",
"href": "/materials/swedens-climate-policy-framework/",
"image": {
"src": "/app/uploads/2023/07/Pioneer-climate-policy-presentation-thumbnail.png",
"alt": "Our emissions are your emissions",
"width": 916,
"height": 509
}
},
{
"id": "1415",
"title": "Financing guide for sustainable partnerships with Sweden",
"href": "/materials/financing-guide-for-sustainable-partnerships-with-sweden/",
"image": {
"src": "/app/uploads/2023/07/pioneer-financing-guide-thumbnail.png",
"alt": "Partner with Sweden to realize sustainable projects",
"width": 873,
"height": 486
}
}
]
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Swedish recycling and beyond "
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a>"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Smart City Sweden films"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a>"
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "Photo: Svensk plaståtervinning",
"title": "Waste management_Svensk Plaståtervinning",
"alt": "",
"src": "/app/uploads/2025/02/Waste-management_Svensk-Plastatervinning.jpg",
"width": 2480,
"height": 1652
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "About the waste sector"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "Sweden is moving away from the linear consumption and production economics to a more sustainable approach that puts existing materials and waste back into the resource chain. Swedish companies are embracing waste as a resource, creating innovative technologies and solutions that extend a product’s lifespan, limits over consumption, and recovers valuable materials. You can use this toolkit to attract trade and investment within waste management sector."
}
]
},
{
"type": "info-box-group",
"title": "",
"children": [
{
"type": "info-box",
"anchorId": "",
"iconType": "contact",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Contact person"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Kajsa Guterstam, kajsa.guterstam@si.se"
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "m2",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Exhibition"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The exhibition is scalable, with a total of 16 prints."
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "financial-support",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Financial support for 2026"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
}
]
}
]
},
{
"type": "anchor-link-menu",
"title": "Content included",
"anchorLinks": [
{
"href": "#pioneer-the-possible-brand",
"title": "Pioneer the possible brand"
},
{
"href": "#exhibition-and-print-material",
"title": "Exhibition and print material"
},
{
"href": "#material-for-internal-use",
"title": "Material for internal use"
},
{
"href": "#overview",
"title": "Overview"
},
{
"href": "#videos",
"title": "Videos"
},
{
"href": "#press-material",
"title": "Press material"
},
{
"href": "#images",
"title": "Images"
},
{
"href": "#related-information",
"title": "Related information"
}
]
},
{
"type": "section",
"anchorId": null,
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use this toolkit"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "This toolkit supports trade promotion activities focusing on the green and digital transition within the waste sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The toolkit contains an industry pack and can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The 'Redefining waste' exhibition and print materials is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability."
}
]
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Presentation of the 'Redefining waste' material"
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"embedDataProps": {
"sourceData": "",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {
"imageProps": {
"src": false,
"alt": false
}
}
}
]
},
{
"type": "section",
"anchorId": "pioneer-the-possible-brand",
"children": [
{
"type": "material-collections-block",
"heading": "Pioneer the possible brand",
"materialCollectionsList": [
{
"id": "52781",
"title": "Pioneer the possible brand",
"href": "/materials/pioneer-the-possible-brand/",
"image": {
"src": "/app/uploads/2025/08/pioneer-1.png",
"alt": "",
"width": 2417,
"height": 2417
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment to make sure that the story of Sweden as a frontrunner in the green and digital transition is presented in a clear and effective way."
}
]
},
{
"type": "section",
"anchorId": "exhibition-and-print-material",
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "'Redefining waste' exhibition and print material"
},
{
"type": "material-collections-block",
"heading": "",
"materialCollectionsList": [
{
"id": "35579",
"title": "'Redefining waste' exhibition",
"href": "/materials/redefining-waste-exhibition/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-exhibition.png",
"alt": "",
"width": 375,
"height": 749
}
},
{
"id": "35589",
"title": "'Redefining waste' booklet",
"href": "/materials/redefining-waste-booklet/",
"image": {
"src": "/app/uploads/2025/02/Booklet-example.png",
"alt": "",
"width": 1041,
"height": 595
}
},
{
"id": "35603",
"title": "'Redefining waste' digital invitation",
"href": "/materials/redefining-waste-digital-invitation/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-invitation.png",
"alt": "",
"width": 1392,
"height": 988
}
},
{
"id": "35605",
"title": "Roll-up 'Redefining waste'",
"href": "/materials/redefining-waste-rollup/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-rollup.png",
"alt": "",
"width": 419,
"height": 1029
}
},
{
"id": "35837",
"title": "'Redefining Waste' posters",
"href": "/materials/redefining-waste-posters/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-poster.png",
"alt": "",
"width": 608,
"height": 845
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "<br />The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual."
}
]
},
{
"type": "section",
"anchorId": "material-for-internal-use",
"children": [
{
"type": "materials-block",
"heading": "Strategic material for internal use",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "62502",
"downloadTitle": "Industry pack – waste value proposition",
"title": "Value proposition and key messages",
"format": "pdf",
"download": true,
"buttonText": "Download value proposition (PDF 737.3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/12/Si_IP_Waste_Value-Proposition.pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/12/Waste-value-proposition.png",
"alt": ""
}
},
{
"id": "62506",
"downloadTitle": "Industry pack – waste speaking points",
"title": "Speaking points",
"format": "pdf",
"download": true,
"buttonText": "Download speaking points (PDF 74.3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/12/Si_IP_Waste_Speaking-Points.pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/12/Waste-speaking-points.png",
"alt": ""
}
},
{
"id": "62505",
"downloadTitle": "Industry pack – waste company directory",
"title": "Company directory",
"format": "pdf",
"download": true,
"buttonText": "Download company directory (PDF 1.3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/12/Si_IP_Waste_Company-Directory.pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/12/Waste-company-directory.png",
"alt": ""
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "These documents are intended for internal use so that you can learn more about Sweden’s offer to partners and investors, important actors in the ecosystem as well as key messages for communication of Sweden's strengths."
}
]
},
{
"type": "section",
"anchorId": "overview",
"children": [
{
"type": "materials-block",
"heading": "Overview of the industry",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "62503",
"downloadTitle": "Industry pack – waste overview",
"title": "Industry overview",
"format": "pdf",
"download": true,
"buttonText": "Download overview (PDF 1.5 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/12/Si_IP_Waste_Overview.pdf",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/12/Waste-overview.png",
"alt": ""
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "A document containing all the information about Sweden's strengths and offers in the sector, information about supporting actors as well as an FAQ. Can be used as a handout at events or a press kit."
}
]
},
{
"type": "section",
"anchorId": "videos",
"children": [
{
"type": "material-collections-block",
"heading": "Videos and social media content",
"materialCollectionsList": [
{
"id": "63084",
"title": "Explainer video for the waste sector",
"href": "/materials/explainer-video-for-the-waste-sector/",
"image": {
"src": "/app/uploads/2026/01/Waste_Explainer-Video.jpg",
"alt": "",
"width": 1280,
"height": 720
}
},
{
"id": "33131",
"title": "’Returrundan’ – the mobile recycling station",
"href": "/materials/returrundan-the-mobile-recycling-station/",
"image": {
"src": "/app/uploads/2025/01/Returrundan.jpg",
"alt": "When recycling comes to you",
"width": 1080,
"height": 1920
}
},
{
"id": "11901",
"title": "Recycling in Sweden",
"href": "/materials/recycling-in-sweden/",
"image": {
"src": "/app/uploads/2024/02/recycling_thumbnail.jpg",
"alt": "",
"width": 398,
"height": 720
}
},
{
"id": "12701",
"title": "Food waste in Sweden",
"href": "/materials/food-waste-in-sweden/",
"image": {
"src": "/app/uploads/2024/03/Biowaste-thumbnail.jpg",
"alt": "Food waste in Sweden",
"width": 1000,
"height": 1778
}
},
{
"id": "27339",
"title": "Making apple juice from surplus apples",
"href": "/materials/making-juice-from-surplus-apples/",
"image": {
"src": "/app/uploads/2024/10/Apple-juice.png",
"alt": "Red apples from a paper bag.",
"width": 299,
"height": 536
}
},
{
"id": "3218",
"title": "Restaurant Spill",
"href": "/materials/restaurant-spill/",
"image": {
"src": "/app/uploads/2023/09/restaurant-spill-thumbnail.jpg",
"alt": "The chef in the kitchen with a plate of food",
"width": 395,
"height": 720
}
},
{
"id": "6053",
"title": "Pampas – clothing brand that minimizes waste ",
"href": "/materials/pampas-clothes/",
"image": {
"src": "/app/uploads/2023/11/Pampas-thumbnail.jpg",
"alt": "Linnéa Samia Khalil in her store.",
"width": 396,
"height": 720
}
},
{
"id": "35816",
"title": "QR codes used for fashion traceability",
"href": "/materials/qr-codes-used-for-fashion-traceability/",
"image": {
"src": "/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6.jpg",
"alt": "A sweater with a QR tag, on a clothing rack.",
"width": 1080,
"height": 1920
}
},
{
"id": "7166",
"title": "Swedish waste disposal - a love story",
"href": "/materials/swedish-waste-disposal-a-love-story/",
"image": {
"src": "/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
"alt": "",
"width": 712,
"height": 720
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a>"
}
]
},
{
"type": "section",
"anchorId": "press-material",
"children": [
{
"type": "materials-block",
"heading": "Press material",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "35871",
"downloadTitle": "Redefining Waste press release",
"title": "Press release template",
"format": "docx",
"download": true,
"buttonText": "Download press release template (DOCX 3.8 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Redefining-Waste-exhibition-press-release.docx",
"image": null
},
{
"id": "36059",
"downloadTitle": "Redefining waste key visual",
"title": "Key visual",
"format": "jpg",
"download": true,
"buttonText": "Download key visual (JPG 523.3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
"alt": "Plastic granulate"
}
},
{
"id": "37457",
"downloadTitle": "Redefining waste key visual paper",
"title": "Key visual",
"format": "jpg",
"download": true,
"buttonText": "Download key visual (JPG 367.7 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
"alt": ""
}
},
{
"id": "37526",
"downloadTitle": "Redefining waste press photo 1",
"title": "Photo credit: Lars Ardarve. Copyright: Stena Recycling",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 2.3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
"alt": "Batteries being sorted."
}
},
{
"id": "37529",
"downloadTitle": "Redefining waste press photo 2",
"title": "Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 5.5 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"alt": "Plastic bottles"
}
},
{
"id": "37531",
"downloadTitle": "Redefining waste press photo 3",
"title": "Photo credit and copyright: Sysav",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"alt": "Textile waste neatly sorted."
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit."
}
]
},
{
"type": "section",
"anchorId": "images",
"children": [
{
"type": "linked-image-selection",
"heading": "Images",
"href": "https://imagebank.sweden.se/my-selections/2fkxxmmqw4",
"linkText": "Image selection on imagebank.sweden.se",
"itemsList": [
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/city_of_stockholm-vacuum_recycling-6408.jpg",
"alt": "Children recycling",
"width": 800,
"height": 448
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/simon_paulin-waste_management-5780.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/sofia_sabel-recycling-2080.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/ann-sofi_rosenkvist-family_recycling_trip-4911.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/sofia_sabel-electric_waste_management-7451.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/margareta_bloom_sandeback-recycling_at_home-6886.jpg",
"alt": "",
"width": 800,
"height": 533
}
}
]
}
]
},
{
"type": "section",
"anchorId": "related-information",
"children": [
{
"type": "material-collections-block",
"heading": "Related handouts and information sheets",
"materialCollectionsList": [
{
"id": "1413",
"title": "Presentation on Sweden’s Climate Policy Framework",
"href": "/materials/swedens-climate-policy-framework/",
"image": {
"src": "/app/uploads/2023/07/Pioneer-climate-policy-presentation-thumbnail.png",
"alt": "Our emissions are your emissions",
"width": 916,
"height": 509
}
},
{
"id": "1415",
"title": "Financing guide for sustainable partnerships with Sweden",
"href": "/materials/financing-guide-for-sustainable-partnerships-with-sweden/",
"image": {
"src": "/app/uploads/2023/07/pioneer-financing-guide-thumbnail.png",
"alt": "Partner with Sweden to realize sustainable projects",
"width": 873,
"height": 486
}
}
]
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Swedish recycling and beyond "
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a>"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Smart City Sweden films"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a>"
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"block_data": [
{
"sweden-tsw/article-row": {
"sweden-tsw/right-column": {
"0": [
{
"blockName": "core/image",
"attrs": {
"id": 63099,
"sizeSlug": "full",
"linkDestination": "none",
"blob": "",
"url": "https://cms.sharingsweden.se/app/uploads/2025/02/Waste-management_Svensk-Plastatervinning.jpg",
"alt": "",
"caption": "Photo: Svensk plaståtervinning",
"lightbox": [],
"title": "",
"href": "",
"rel": "",
"linkClass": "",
"width": "",
"height": "",
"aspectRatio": "",
"scale": "",
"linkTarget": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Waste-management_Svensk-Plastatervinning.jpg\" alt=\"\" class=\"wp-image-63099\"/><figcaption class=\"wp-element-caption\">Photo: Svensk plaståtervinning</figcaption></figure>\n",
"innerContent": [
"\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Waste-management_Svensk-Plastatervinning.jpg\" alt=\"\" class=\"wp-image-63099\"/><figcaption class=\"wp-element-caption\">Photo: Svensk plaståtervinning</figcaption></figure>\n"
],
"rendered": "\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Waste-management_Svensk-Plastatervinning.jpg\" alt=\"\" class=\"wp-image-63099\"/><figcaption class=\"wp-element-caption\">Photo: Svensk plaståtervinning</figcaption></figure>\n"
}
],
"1": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "About the waste sector",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">About the waste sector</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">About the waste sector</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">About the waste sector</h2>\n"
}
],
"2": [
{
"blockName": "sharing-sweden-tsw/preamble",
"attrs": [],
"innerBlocks": [
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "Sweden is moving away from the linear consumption and production economics to a more sustainable approach that puts existing materials and waste back into the resource chain. Swedish companies are embracing waste as a resource, creating innovative technologies and solutions that extend a product’s lifespan, limits over consumption, and recovers valuable materials. You can use this toolkit to attract trade and investment within waste management sector.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>Sweden is moving away from the linear consumption and production economics to a more sustainable approach that puts existing materials and waste back into the resource chain. Swedish companies are embracing waste as a resource, creating innovative technologies and solutions that extend a product’s lifespan, limits over consumption, and recovers valuable materials. You can use this toolkit to attract trade and investment within waste management sector.</p>\n",
"innerContent": [
"\n<p>Sweden is moving away from the linear consumption and production economics to a more sustainable approach that puts existing materials and waste back into the resource chain. Swedish companies are embracing waste as a resource, creating innovative technologies and solutions that extend a product’s lifespan, limits over consumption, and recovers valuable materials. You can use this toolkit to attract trade and investment within waste management sector.</p>\n"
],
"rendered": "\n<p>Sweden is moving away from the linear consumption and production economics to a more sustainable approach that puts existing materials and waste back into the resource chain. Swedish companies are embracing waste as a resource, creating innovative technologies and solutions that extend a product’s lifespan, limits over consumption, and recovers valuable materials. You can use this toolkit to attract trade and investment within waste management sector.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\"></div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">\n<p>Sweden is moving away from the linear consumption and production economics to a more sustainable approach that puts existing materials and waste back into the resource chain. Swedish companies are embracing waste as a resource, creating innovative technologies and solutions that extend a product’s lifespan, limits over consumption, and recovers valuable materials. You can use this toolkit to attract trade and investment within waste management sector.</p>\n</div>\n"
}
],
"3": [
{
"blockName": "sharing-sweden-tsw/info-box-group",
"attrs": [],
"innerBlocks": [
{
"blockName": "sharing-sweden-tsw/info-box",
"attrs": [],
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"placeholder": "Heading",
"textAlign": "",
"content": "Contact person",
"levelOptions": [],
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Contact person</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Contact person</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Contact person</h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"placeholder": "Text...",
"align": "",
"content": "Kajsa Guterstam, kajsa.guterstam@si.se",
"dropCap": false,
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n",
"innerContent": [
"\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n"
],
"rendered": "\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Contact person</h3>\n\n\n\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n</div>\n"
},
{
"blockName": "sharing-sweden-tsw/info-box",
"attrs": {
"icon": "m2"
},
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"placeholder": "Heading",
"textAlign": "",
"content": "Exhibition",
"levelOptions": [],
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Exhibition</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Exhibition</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Exhibition</h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "The exhibition is scalable, with a total of 16 prints.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>The exhibition is scalable, with a total of 16 prints.</p>\n",
"innerContent": [
"\n<p>The exhibition is scalable, with a total of 16 prints.</p>\n"
],
"rendered": "\n<p>The exhibition is scalable, with a total of 16 prints.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Exhibition</h3>\n\n\n\n<p>The exhibition is scalable, with a total of 16 prints.</p>\n</div>\n"
},
{
"blockName": "sharing-sweden-tsw/info-box",
"attrs": {
"icon": "financial-support"
},
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"textAlign": "",
"content": "Financial support for 2026",
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Financial support for 2026</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Financial support for 2026</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Financial support for 2026</h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n",
"innerContent": [
"\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n"
],
"rendered": "\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n",
"innerContent": [
"\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n"
],
"rendered": "\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Financial support for 2026</h3>\n\n\n\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n\n\n\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n</div>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box-group info-group\">\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-info-box-group info-group\">",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box-group info-group\">\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Contact person</h3>\n\n\n\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n</div>\n\n\n\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Exhibition</h3>\n\n\n\n<p>The exhibition is scalable, with a total of 16 prints.</p>\n</div>\n\n\n\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Financial support for 2026</h3>\n\n\n\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n\n\n\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n</div>\n</div>\n"
}
],
"5": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"showInAnchorLinkMenu": false
},
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "How to use this toolkit",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">How to use this toolkit</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">How to use this toolkit</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">How to use this toolkit</h2>\n"
},
{
"blockName": "sharing-sweden-tsw/preamble",
"attrs": [],
"innerBlocks": [
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "This toolkit supports trade promotion activities focusing on the green and digital transition within the waste sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>This toolkit supports trade promotion activities focusing on the green and digital transition within the waste sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships.</p>\n",
"innerContent": [
"\n<p>This toolkit supports trade promotion activities focusing on the green and digital transition within the waste sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships.</p>\n"
],
"rendered": "\n<p>This toolkit supports trade promotion activities focusing on the green and digital transition within the waste sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships.</p>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "The toolkit contains an industry pack and can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>The toolkit contains an industry pack and can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses.</p>\n",
"innerContent": [
"\n<p>The toolkit contains an industry pack and can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses.</p>\n"
],
"rendered": "\n<p>The toolkit contains an industry pack and can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses.</p>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "The 'Redefining waste' exhibition and print materials is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>The 'Redefining waste' exhibition and print materials is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n",
"innerContent": [
"\n<p>The 'Redefining waste' exhibition and print materials is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n"
],
"rendered": "\n<p>The 'Redefining waste' exhibition and print materials is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">\n<p>This toolkit supports trade promotion activities focusing on the green and digital transition within the waste sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships.</p>\n\n\n\n<p>The toolkit contains an industry pack and can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses.</p>\n\n\n\n<p>The 'Redefining waste' exhibition and print materials is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n</div>\n"
},
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"textAlign": "",
"content": "Presentation of the 'Redefining waste' material",
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Presentation of the 'Redefining waste' material</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Presentation of the 'Redefining waste' material</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Presentation of the 'Redefining waste' material</h3>\n"
},
{
"blockName": "acf/video-block",
"attrs": {
"name": "acf/video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"mode": "auto",
"id": "acf-block-69677a8aa780b",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": " \n<div class=\"video-block\">\n <div class=\"embed\">\n <div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div> </div>\n <p class=\"caption\">Presentation about the toolkit by project manager Kajsa Guterstam.</p>\n</div>"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n<h2 class=\"wp-block-heading\">How to use this toolkit</h2>\n\n\n\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">\n<p>This toolkit supports trade promotion activities focusing on the green and digital transition within the waste sector. It is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships.</p>\n\n\n\n<p>The toolkit contains an industry pack and can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. The toolkit can also be combined with content from other Pioneer the possible toolkits when your promotion activity has a multiple industry focuses.</p>\n\n\n\n<p>The 'Redefining waste' exhibition and print materials is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\">Presentation of the 'Redefining waste' material</h3>\n\n\n \n<div class=\"video-block\">\n <div class=\"embed\">\n <div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div> </div>\n <p class=\"caption\">Presentation about the toolkit by project manager Kajsa Guterstam.</p>\n</div></div>\n"
},
"6": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Pioneer the possible brand"
},
"innerBlocks": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Pioneer the possible brand",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"52781"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"id": "acf-block-69677a8aa788f",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Pioneer the possible brand</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/08/pioneer-1-300x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Pioneer the possible brand</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment to make sure that the story of Sweden as a frontrunner in the green and digital transition is presented in a clear and effective way.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment to make sure that the story of Sweden as a frontrunner in the green and digital transition is presented in a clear and effective way.</p>\n",
"innerContent": [
"\n<p>The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment to make sure that the story of Sweden as a frontrunner in the green and digital transition is presented in a clear and effective way.</p>\n"
],
"rendered": "\n<p>The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment to make sure that the story of Sweden as a frontrunner in the green and digital transition is presented in a clear and effective way.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materialCollections-block\">\n <h2>Pioneer the possible brand</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/08/pioneer-1-300x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Pioneer the possible brand</h3>\n </div>\n </div>\n </div>\n\n\n\n<p>The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment to make sure that the story of Sweden as a frontrunner in the green and digital transition is presented in a clear and effective way.</p>\n</div>\n"
},
"7": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Exhibition and print material"
},
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "'Redefining waste' exhibition and print material",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">'Redefining waste' exhibition and print material</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">'Redefining waste' exhibition and print material</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">'Redefining waste' exhibition and print material</h2>\n"
},
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"35579",
"35589",
"35603",
"35605",
"35837"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"id": "acf-block-69677a8aa78d0",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2></h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-exhibition-150x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' exhibition</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Booklet-example-300x171.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' booklet</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-invitation-300x213.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' digital invitation</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-rollup-122x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Roll-up 'Redefining waste'</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-poster-216x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining Waste' posters</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<br />The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><br>The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.</p>\n",
"innerContent": [
"\n<p><br>The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.</p>\n"
],
"rendered": "\n<p><br>The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n<h2 class=\"wp-block-heading\">'Redefining waste' exhibition and print material</h2>\n\n\n\n <div class=\"materialCollections-block\">\n <h2></h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-exhibition-150x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' exhibition</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Booklet-example-300x171.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' booklet</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-invitation-300x213.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' digital invitation</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-rollup-122x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Roll-up 'Redefining waste'</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-poster-216x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining Waste' posters</h3>\n </div>\n </div>\n </div>\n\n\n\n<p><br>The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.</p>\n</div>\n"
},
"8": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Material for internal use"
},
"innerBlocks": [
{
"blockName": "acf/materials-block",
"attrs": {
"name": "acf/materials-block",
"data": {
"heading": "Strategic material for internal use",
"_heading": "field_64635682c10c0",
"selectedMaterials": [
"62502",
"62506",
"62505"
],
"_selectedMaterials": "field_646352d0e5afe",
"firstMaterialFullwidth": "0",
"_firstMaterialFullwidth": "field_646354954999a"
},
"mode": "auto",
"id": "acf-block-69677a8aa7a5e",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materials-block\">\n <h2>Strategic material for internal use</h2>\n \n <div class=\"materials-listing\">\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/12/Waste-value-proposition-211x300.png\" />\n </div>\n <button class=\"material-item__download-button\">\n Download value proposition (PDF 737 KB) </button>\n <h3 class=\"material-item__name\">Value proposition and key messages</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/12/Waste-speaking-points-211x300.png\" />\n </div>\n <button class=\"material-item__download-button\">\n Download speaking points (PDF 74 KB) </button>\n <h3 class=\"material-item__name\">Speaking points</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/12/Waste-company-directory-207x300.png\" />\n </div>\n <button class=\"material-item__download-button\">\n Download company directory (PDF 1 MB) </button>\n <h3 class=\"material-item__name\">Company directory</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "These documents are intended for internal use so that you can learn more about Sweden’s offer to partners and investors, important actors in the ecosystem as well as key messages for communication of Sweden's strengths.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>These documents are intended for internal use so that you can learn more about Sweden’s offer to partners and investors, important actors in the ecosystem as well as key messages for communication of Sweden's strengths.</p>\n",
"innerContent": [
"\n<p>These documents are intended for internal use so that you can learn more about Sweden’s offer to partners and investors, important actors in the ecosystem as well as key messages for communication of Sweden's strengths.</p>\n"
],
"rendered": "\n<p>These documents are intended for internal use so that you can learn more about Sweden’s offer to partners and investors, important actors in the ecosystem as well as key messages for communication of Sweden's strengths.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materials-block\">\n <h2>Strategic material for internal use</h2>\n \n <div class=\"materials-listing\">\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/12/Waste-value-proposition-211x300.png\" />\n </div>\n <button class=\"material-item__download-button\">\n Download value proposition (PDF 737 KB) </button>\n <h3 class=\"material-item__name\">Value proposition and key messages</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/12/Waste-speaking-points-211x300.png\" />\n </div>\n <button class=\"material-item__download-button\">\n Download speaking points (PDF 74 KB) </button>\n <h3 class=\"material-item__name\">Speaking points</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/12/Waste-company-directory-207x300.png\" />\n </div>\n <button class=\"material-item__download-button\">\n Download company directory (PDF 1 MB) </button>\n <h3 class=\"material-item__name\">Company directory</h3>\n </div>\n </div>\n </div>\n\n\n\n<p>These documents are intended for internal use so that you can learn more about Sweden’s offer to partners and investors, important actors in the ecosystem as well as key messages for communication of Sweden's strengths.</p>\n</div>\n"
},
"9": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Overview"
},
"innerBlocks": [
{
"blockName": "acf/materials-block",
"attrs": {
"name": "acf/materials-block",
"data": {
"heading": "Overview of the industry",
"_heading": "field_64635682c10c0",
"selectedMaterials": [
"62503"
],
"_selectedMaterials": "field_646352d0e5afe",
"firstMaterialFullwidth": "0",
"_firstMaterialFullwidth": "field_646354954999a"
},
"mode": "auto",
"id": "acf-block-69677a8aa7ae4",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materials-block\">\n <h2>Overview of the industry</h2>\n \n <div class=\"materials-listing\">\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/12/Waste-overview-215x300.png\" />\n </div>\n <button class=\"material-item__download-button\">\n Download overview (PDF 1 MB) </button>\n <h3 class=\"material-item__name\">Industry overview</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "A document containing all the information about Sweden's strengths and offers in the sector, information about supporting actors as well as an FAQ. Can be used as a handout at events or a press kit.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>A document containing all the information about Sweden's strengths and offers in the sector, information about supporting actors as well as an FAQ. Can be used as a handout at events or a press kit.</p>\n",
"innerContent": [
"\n<p>A document containing all the information about Sweden's strengths and offers in the sector, information about supporting actors as well as an FAQ. Can be used as a handout at events or a press kit.</p>\n"
],
"rendered": "\n<p>A document containing all the information about Sweden's strengths and offers in the sector, information about supporting actors as well as an FAQ. Can be used as a handout at events or a press kit.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materials-block\">\n <h2>Overview of the industry</h2>\n \n <div class=\"materials-listing\">\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/12/Waste-overview-215x300.png\" />\n </div>\n <button class=\"material-item__download-button\">\n Download overview (PDF 1 MB) </button>\n <h3 class=\"material-item__name\">Industry overview</h3>\n </div>\n </div>\n </div>\n\n\n\n<p>A document containing all the information about Sweden's strengths and offers in the sector, information about supporting actors as well as an FAQ. Can be used as a handout at events or a press kit.</p>\n</div>\n"
},
"10": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Videos"
},
"innerBlocks": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Videos and social media content",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"63084",
"33131",
"11901",
"12701",
"27339",
"3218",
"6053",
"35816",
"7166"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"id": "acf-block-69677a8aa7bbd",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Videos and social media content</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2026/01/Waste_Explainer-Video-300x169.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Explainer video for the waste sector</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/01/Returrundan-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">’Returrundan’ – the mobile recycling station</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/recycling_thumbnail-166x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Recycling in Sweden</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/03/Biowaste-thumbnail-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Food waste in Sweden</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/10/Apple-juice-167x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Making apple juice from surplus apples</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/restaurant-spill-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Restaurant Spill</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/11/Pampas-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Pampas – clothing brand that minimizes waste </h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">QR codes used for fashion traceability</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-love-story-297x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Swedish waste disposal - a love story</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a>",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a></p>\n",
"innerContent": [
"\n<p><a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a></p>\n"
],
"rendered": "\n<p><a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a></p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materialCollections-block\">\n <h2>Videos and social media content</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2026/01/Waste_Explainer-Video-300x169.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Explainer video for the waste sector</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/01/Returrundan-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">’Returrundan’ – the mobile recycling station</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/recycling_thumbnail-166x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Recycling in Sweden</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/03/Biowaste-thumbnail-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Food waste in Sweden</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/10/Apple-juice-167x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Making apple juice from surplus apples</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/restaurant-spill-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Restaurant Spill</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/11/Pampas-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Pampas – clothing brand that minimizes waste </h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">QR codes used for fashion traceability</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-love-story-297x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Swedish waste disposal - a love story</h3>\n </div>\n </div>\n </div>\n\n\n\n<p><a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a></p>\n</div>\n"
},
"11": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Press material"
},
"innerBlocks": [
{
"blockName": "acf/materials-block",
"attrs": {
"name": "acf/materials-block",
"data": {
"heading": "Press material",
"_heading": "field_64635682c10c0",
"selectedMaterials": [
"35871",
"36059",
"37457",
"37526",
"37529",
"37531"
],
"_selectedMaterials": "field_646352d0e5afe",
"firstMaterialFullwidth": "0",
"_firstMaterialFullwidth": "field_646354954999a"
},
"mode": "auto",
"id": "acf-block-69677a8aa7bfb",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materials-block\">\n <h2>Press material</h2>\n \n <div class=\"materials-listing\">\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n </div>\n <button class=\"material-item__download-button\">\n Download press release template (VND.OPENXMLFORMATS-OFFICEDOCUMENT.WORDPROCESSINGML.DOCUMENT 4 MB) </button>\n <h3 class=\"material-item__name\">Press release template</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste-key-visuals-300x216.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download key visual (JPEG 523 KB) </button>\n <h3 class=\"material-item__name\">Key visual</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Paper-red_Redefining-waste-300x300.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download key visual (JPEG 368 KB) </button>\n <h3 class=\"material-item__name\">Key visual</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 2 MB) </button>\n <h3 class=\"material-item__name\">Photo credit: Lars Ardarve. Copyright: Stena Recycling</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 5 MB) </button>\n <h3 class=\"material-item__name\">Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 3 MB) </button>\n <h3 class=\"material-item__name\">Photo credit and copyright: Sysav</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.</p>\n",
"innerContent": [
"\n<p>The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.</p>\n"
],
"rendered": "\n<p>The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materials-block\">\n <h2>Press material</h2>\n \n <div class=\"materials-listing\">\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n </div>\n <button class=\"material-item__download-button\">\n Download press release template (VND.OPENXMLFORMATS-OFFICEDOCUMENT.WORDPROCESSINGML.DOCUMENT 4 MB) </button>\n <h3 class=\"material-item__name\">Press release template</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste-key-visuals-300x216.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download key visual (JPEG 523 KB) </button>\n <h3 class=\"material-item__name\">Key visual</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Paper-red_Redefining-waste-300x300.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download key visual (JPEG 368 KB) </button>\n <h3 class=\"material-item__name\">Key visual</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 2 MB) </button>\n <h3 class=\"material-item__name\">Photo credit: Lars Ardarve. Copyright: Stena Recycling</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 5 MB) </button>\n <h3 class=\"material-item__name\">Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 3 MB) </button>\n <h3 class=\"material-item__name\">Photo credit and copyright: Sysav</h3>\n </div>\n </div>\n </div>\n\n\n\n<p>The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.</p>\n</div>\n"
},
"12": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Images"
},
"innerBlocks": [
{
"blockName": "acf/linked-image-selection",
"attrs": {
"name": "acf/linked-image-selection",
"data": {
"title": "Images",
"_title": "field_6478a3cfe8706",
"select_images_0_image": 11908,
"_select_images_0_image": "field_6478a43ce8708",
"select_images_1_image": 11909,
"_select_images_1_image": "field_6478a43ce8708",
"select_images_2_image": 11910,
"_select_images_2_image": "field_6478a43ce8708",
"select_images_3_image": 11915,
"_select_images_3_image": "field_6478a43ce8708",
"select_images_4_image": 11917,
"_select_images_4_image": "field_6478a43ce8708",
"select_images_5_image": 11913,
"_select_images_5_image": "field_6478a43ce8708",
"select_images": 6,
"_select_images": "field_6478a41be8707",
"link": {
"title": "Image selection on imagebank.sweden.se",
"url": "https://imagebank.sweden.se/my-selections/2fkxxmmqw4",
"target": ""
},
"_link": "field_6478a4c5e8709"
},
"mode": "auto",
"id": "acf-block-69677a8aa7c46",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n<div class=\"linked-image-selection\">\n <h2 class=\"heading\">Images</h2>\n\n <div class=\"item-list\">\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/city_of_stockholm-vacuum_recycling-6408.jpg\" alt=\"Children recycling\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/simon_paulin-waste_management-5780.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/sofia_sabel-recycling-2080.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/ann-sofi_rosenkvist-family_recycling_trip-4911.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/sofia_sabel-electric_waste_management-7451.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/margareta_bloom_sandeback-recycling_at_home-6886.jpg\" alt=\"\" />\n </div>\n </div>\n <a class=\"link-text\" href=\"https://imagebank.sweden.se/my-selections/2fkxxmmqw4\">Image selection on imagebank.sweden.se</a>\n </div>"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\"></div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n<div class=\"linked-image-selection\">\n <h2 class=\"heading\">Images</h2>\n\n <div class=\"item-list\">\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/city_of_stockholm-vacuum_recycling-6408.jpg\" alt=\"Children recycling\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/simon_paulin-waste_management-5780.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/sofia_sabel-recycling-2080.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/ann-sofi_rosenkvist-family_recycling_trip-4911.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/sofia_sabel-electric_waste_management-7451.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/margareta_bloom_sandeback-recycling_at_home-6886.jpg\" alt=\"\" />\n </div>\n </div>\n <a class=\"link-text\" href=\"https://imagebank.sweden.se/my-selections/2fkxxmmqw4\">Image selection on imagebank.sweden.se</a>\n </div></div>\n"
},
"13": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Related information"
},
"innerBlocks": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Related handouts and information sheets",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"1413",
"1415"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"id": "acf-block-69677a8aa7cb6",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Related handouts and information sheets</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-climate-policy-presentation-thumbnail-300x167.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Presentation on Sweden’s Climate Policy Framework</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/pioneer-financing-guide-thumbnail-300x167.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Financing guide for sustainable partnerships with Sweden</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"textAlign": "",
"content": "Swedish recycling and beyond ",
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Swedish recycling and beyond </h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Swedish recycling and beyond </h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Swedish recycling and beyond </h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a>",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a></p>\n",
"innerContent": [
"\n<p><a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a></p>\n"
],
"rendered": "\n<p><a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a></p>\n"
},
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"textAlign": "",
"content": "Smart City Sweden films",
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Smart City Sweden films</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Smart City Sweden films</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Smart City Sweden films</h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.</p>\n",
"innerContent": [
"\n<p>Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.</p>\n"
],
"rendered": "\n<p>Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.</p>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a>",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a></p>\n",
"innerContent": [
"\n<p><a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a></p>\n"
],
"rendered": "\n<p><a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a></p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n\n\n\n\n\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"\n\n",
null,
"\n\n",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materialCollections-block\">\n <h2>Related handouts and information sheets</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-climate-policy-presentation-thumbnail-300x167.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Presentation on Sweden’s Climate Policy Framework</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/pioneer-financing-guide-thumbnail-300x167.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Financing guide for sustainable partnerships with Sweden</h3>\n </div>\n </div>\n </div>\n\n\n\n<h3 class=\"wp-block-heading\">Swedish recycling and beyond </h3>\n\n\n\n<p><a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a></p>\n\n\n\n<h3 class=\"wp-block-heading\">Smart City Sweden films</h3>\n\n\n\n<p>Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.</p>\n\n\n\n<p><a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a></p>\n</div>\n"
}
}
}
}
],
"breadcrumbs": [
{
"title": "Start",
"href": "https://cms.sharingsweden.se/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "https://cms.sharingsweden.se/promotional-material/",
"isCurrentPage": false
},
{
"title": "Trade and invest",
"href": "https://cms.sharingsweden.se/promotional-material/trade-and-invest/",
"isCurrentPage": false
},
{
"title": "Waste sector",
"href": "https://cms.sharingsweden.se/toolkits/redefining-waste/",
"isCurrentPage": true
}
]
},
"searchFilters": {
"sort": {
"name": "Sort by",
"options": [
{
"slug": "relevance",
"name": "Relevance"
},
{
"slug": "date",
"name": "Latest"
},
{
"slug": "title",
"name": "a-z"
}
]
},
"language": {
"name": "Languages",
"terms": [
{
"id": 47,
"name": "Albanian",
"slug": "albanian"
},
{
"id": 9,
"name": "Arabic",
"slug": "arabic"
},
{
"id": 48,
"name": "Armenian",
"slug": "armenian"
},
{
"id": 56,
"name": "Bosnian",
"slug": "bosnian"
},
{
"id": 34,
"name": "Chinese",
"slug": "chinese"
},
{
"id": 49,
"name": "Croatian",
"slug": "croatian"
},
{
"id": 79,
"name": "Czech",
"slug": "czech"
},
{
"id": 7,
"name": "English",
"slug": "english"
},
{
"id": 59,
"name": "Estonian",
"slug": "estonian"
},
{
"id": 61,
"name": "Filipino",
"slug": "filipino"
},
{
"id": 38,
"name": "French",
"slug": "french"
},
{
"id": 62,
"name": "Georgian",
"slug": "georgian"
},
{
"id": 37,
"name": "German",
"slug": "german"
},
{
"id": 78,
"name": "Icelandic",
"slug": "icelandic"
},
{
"id": 32,
"name": "Korean",
"slug": "korean"
},
{
"id": 50,
"name": "Latvian",
"slug": "latvian"
},
{
"id": 58,
"name": "Lithuanian",
"slug": "lithuanian"
},
{
"id": 55,
"name": "Macedonian",
"slug": "macedonian"
},
{
"id": 57,
"name": "Polish",
"slug": "polish"
},
{
"id": 75,
"name": "Romanian",
"slug": "romanian"
},
{
"id": 10,
"name": "Russian",
"slug": "russian"
},
{
"id": 76,
"name": "Serbian",
"slug": "serbian"
},
{
"id": 74,
"name": "Slovak",
"slug": "slovak"
},
{
"id": 51,
"name": "Slovenian",
"slug": "slovenian"
},
{
"id": 35,
"name": "Spanish",
"slug": "spanish"
},
{
"id": 43,
"name": "Swedish",
"slug": "swedish"
},
{
"id": 63,
"name": "Thai",
"slug": "thai"
},
{
"id": 52,
"name": "Turkish",
"slug": "turkish"
},
{
"id": 65,
"name": "Vietnamese",
"slug": "vietnamese"
}
]
},
"material_format": {
"name": "Formats",
"terms": [
{
"id": 44,
"name": "Exhibitions",
"slug": "exhibitions"
},
{
"id": 30,
"name": "Feature film",
"slug": "feature-film"
},
{
"id": 66,
"name": "Manuals",
"slug": "manuals"
},
{
"id": 28,
"name": "Presentations",
"slug": "presentations"
},
{
"id": 25,
"name": "Print materials",
"slug": "print-materials"
},
{
"id": 54,
"name": "Quizzes",
"slug": "quiz"
},
{
"id": 6,
"name": "Social media content",
"slug": "social-media"
},
{
"id": 77,
"name": "Toolkit",
"slug": "toolkit"
},
{
"id": 29,
"name": "Video",
"slug": "video"
}
]
},
"material_topic": {
"name": "Topics",
"terms": [
{
"id": 70,
"name": "Architecture",
"slug": "architecture"
},
{
"id": 72,
"name": "Art",
"slug": "art"
},
{
"id": 11,
"name": "Celebrations",
"slug": "celebrations"
},
{
"id": 24,
"name": "Children & youth",
"slug": "children-youth"
},
{
"id": 17,
"name": "Democracy",
"slug": "democracy"
},
{
"id": 69,
"name": "Design",
"slug": "design"
},
{
"id": 71,
"name": "Film & drama",
"slug": "film-drama-series"
},
{
"id": 14,
"name": "Food",
"slug": "food"
},
{
"id": 18,
"name": "Gender equality",
"slug": "equality"
},
{
"id": 12,
"name": "History",
"slug": "history"
},
{
"id": 19,
"name": "Innovation",
"slug": "innovation"
},
{
"id": 41,
"name": "LGBTQI+",
"slug": "lgbtqi"
},
{
"id": 67,
"name": "Literature",
"slug": "literature"
},
{
"id": 68,
"name": "Music",
"slug": "music"
},
{
"id": 20,
"name": "Society",
"slug": "society"
},
{
"id": 46,
"name": "Sports",
"slug": "sports"
},
{
"id": 15,
"name": "Study",
"slug": "study"
},
{
"id": 21,
"name": "Sustainability",
"slug": "sustainability"
},
{
"id": 31,
"name": "Sweden in general",
"slug": "sweden-in-general"
},
{
"id": 5,
"name": "Trade",
"slug": "trade"
},
{
"id": 73,
"name": "Work",
"slug": "work"
}
]
}
},
"category": false
}
} 
