Photo: Sysav About this toolkit In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.
Contact person Kajsa Guterstam, kajsa.guterstam@si.se
How to use Redefining waste You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.
This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment.
Presentation of the toolkit Presentation about the toolkit by project manager Kajsa Guterstam.
Pioneer the possible brand The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment.
Exhibition material and booklet
Press material Download press release template (DOCX 3.8 MB) Press release template Download key visual (JPG 523.3 KB) Key visual Download key visual (JPG 367.7 KB) Key visual Download press photo (JPG 2.3 MB) Photo credit: Lars Ardarve. Copyright: Stena Recycling Download press photo (JPG 5.5 MB) Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera Download press photo (JPG 3 MB) Photo credit and copyright: Sysav The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.
Company directory with business cases
Related material Swedish recycling and beyond Article on Sweden.se
Smart City Sweden films Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.
Films on SmartCitySweden.com
{
"slug": "redefining-waste",
"type": "toolkit",
"theme": "theme-light",
"pageProps": {
"appProps": {
"cookieSettings": {
"cookieBanner": {
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"acceptButtonText": "Accept all cookies",
"rejectButtonText": "",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"categories": [
{
"id": "cookie_consent_essentials",
"title": "Necessary",
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"optional": false,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"id": "cookie_consent_statistics",
"title": "Statistics and analytics",
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"optional": true,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 53180,
"href": "/promotional-material/talent-attraction/",
"title": "Attract talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/creative-industries-and-culture/",
"title": "Creative industries and culture",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and society",
"subMenuItems": []
},
{
"id": 53179,
"href": "/promotional-material/trade-and-invest/",
"title": "Trade and invest",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2025 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": "sweden_logo",
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": "si_logo",
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"databaseId": 932,
"title": "Redefining waste",
"slug": "redefining-waste",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v25.7 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>Redefining waste - Sharing Sweden</title>\n<meta name=\"description\" content=\"This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://sharingsweden.se/toolkits/redefining-waste/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Redefining waste - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden.se/toolkits/redefining-waste/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2025-09-01T07:33:29+00:00\" />\n<meta property=\"og:image\" content=\"https://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F02%2FRedefining-waste.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1500\" />\n\t<meta property=\"og:image:height\" content=\"1000\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden.se/toolkits/redefining-waste/\",\"url\":\"https://sharingsweden.se/toolkits/redefining-waste/\",\"name\":\"Redefining waste - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden.se/toolkits/redefining-waste/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/toolkits/redefining-waste/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste.jpg\",\"datePublished\":\"2025-02-17T09:34:08+00:00\",\"dateModified\":\"2025-09-01T07:33:29+00:00\",\"description\":\"This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden.se/toolkits/redefining-waste/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden.se/toolkits/redefining-waste/#primaryimage\",\"url\":\"https://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F02%2FRedefining-waste.jpg&w=1200&q=90\",\"contentUrl\":\"https://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F02%2FRedefining-waste.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"Plastic granulate in closeup\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "https://sharingsweden.se/toolkits/redefining-waste/",
"title": "Redefining waste - Sharing Sweden"
},
"uri": "/toolkits/redefining-waste/",
"type": "toolkit",
"template": {
"__typename": ""
},
"childPages": [],
"acf": {
"title": {
"main": "Redefining waste",
"additional": "The Swedish approach"
},
"apply_url": {
"title": "Apply via the SI portal",
"url": "https://svenskainstitutet-portal.arksysweb.com/login",
"target": ""
},
"toolkit_category": [
{
"ID": 52768,
"post_author": "4",
"post_date": "2025-09-01 09:26:29",
"post_date_gmt": "2025-09-01 07:26:29",
"post_content": "<!-- wp:sweden-tsw/article-row {\"reverseColumnOrderOnMobile\":true} -->\n<div class=\"wp-block-sweden-tsw-article-row article-row\"><!-- wp:sweden-tsw/left-column -->\n<div class=\"wp-block-sweden-tsw-left-column left-column\"><!-- wp:sharing-sweden-tsw/preamble -->\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\"><!-- wp:paragraph -->\n<p>We offer toolkits and information to support you in attracting trade and investment to Sweden. Promote Swedish companies, solutions and trade in various priority industry sectors, supporting the green and digital transition. These include, but are not limited to, transport, batteries and energy, digital technology, industrials and life science.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"placeholder\":\"Preamble text...\"} -->\n<p><strong>Promoting trade in the creative sector?</strong> Find all <a href=\"https://sharingsweden.se/promotional-material/culture-and-lifestyle\">toolkits for creative industries and culture</a></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:sharing-sweden-tsw/preamble -->\n\n<!-- wp:image {\"id\":42887,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/04/industry-in-sweden.jpg\" alt=\"A worker inside a large drum.\" class=\"wp-image-42887\"/><figcaption class=\"wp-element-caption\">Photo: Margareta Bloom Sandebäck/Imagebank.sweden.se</figcaption></figure>\n<!-- /wp:image --></div>\n<!-- /wp:sweden-tsw/left-column -->\n\n<!-- wp:sweden-tsw/right-column -->\n<div class=\"wp-block-sweden-tsw-right-column right-column\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Driving a sustainable future through trade promotion</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Trade and investment promotion is key in accelerating the green and digital transition. All our promotional activities are designed to contribute to the goals of Sweden’s trade, investment and global competitiveness strategy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sweden uses Pioneer the possible as an umbrella communication concept for all trade and investment promotional efforts related to the green transition. This includes showcasing Swedish solutions, fostering international partnerships, and supporting sustainable innovation across industries. The strategy explicitly highlights Pioneer the possible as a key initiative</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://sharingsweden.se/materials/pioneer-the-possible-brand\">Pioneer the possible brand</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Pioneering the way forward in the green transition</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sweden stands out as a leader in the green and digital transition. Our country is powered almost entirely by fossil-free electricity, while also offering the cheapest energy in the EU. Thanks to an early carbon tax and a unique climate policy framework, Sweden's GDP has increased even as emissions have decreased. Companies like HYBRIT and Volvo showcase how Sweden combines industrial excellence with sustainable development.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":42889,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/04/swedish-research-edited.jpg\" alt=\"Researchers in a lab.\" class=\"wp-image-42889\"/><figcaption class=\"wp-element-caption\">Photo: Margareta Bloom Sandebäck/imagebank.sweden.se</figcaption></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Freedom and trust foster creativity</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We build trust, not just business. Working closely with Swedish organisations offers a short-cut to sustainability and prosperity – for individuals, businesses and countries alike. With low levels of corruption and strong legal protections, Sweden’s business culture is based on trust and collaboration. Flat hierarchies and independence equal space for creativity.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our innovation climate is defined by openness, collaboration, and a willingness to explore new ideas. Swedes have been behind a wealth of inventions that have changed the world – from the match and the adjustable spanner to Spotify and Klarna. And the world is brimming with creative solutions – let’s unlock them together with others.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:sweden-tsw/right-column --></div>\n<!-- /wp:sweden-tsw/article-row -->\n\n<!-- wp:acf/toolkits-listing {\"name\":\"acf/toolkits-listing\",\"data\":{\"heading\":\"Toolkits in trade and invest\",\"_heading\":\"field_6490d10bec484\",\"selected_toolkits\":[\"52793\",\"50644\",\"932\",\"13257\",\"769\",\"775\"],\"_selected_toolkits\":\"field_6490d064765c1\"},\"mode\":\"auto\",\"id\":\"acf-block-68b7074cc4a02\"} /-->",
"post_title": "Trade and invest",
"post_excerpt": "",
"post_status": "publish",
"comment_status": "closed",
"ping_status": "closed",
"post_password": "",
"post_name": "trade-and-invest",
"to_ping": "",
"pinged": "",
"post_modified": "2025-09-02 17:03:41",
"post_modified_gmt": "2025-09-02 15:03:41",
"post_content_filtered": "",
"post_parent": 208,
"guid": "https://cms.sharingsweden.se/?page_id=52768",
"menu_order": 0,
"post_type": "page",
"post_mime_type": "",
"comment_count": "0",
"filter": "raw"
}
],
"related_toolkits": [
769,
13257,
934,
52793
],
"is_featurefilm": false
},
"toolkitData": {
"applyUrl": {
"url": "https://svenskainstitutet-portal.arksysweb.com/login",
"title": "Apply via the SI portal"
},
"title": {
"main": "Redefining waste",
"additional": "The Swedish approach"
},
"relatedToolkits": [
{
"id": 769,
"title": "Fashion forever",
"subtitle": "A more future friendly fashion and textile industry",
"href": "/toolkits/fashion-forever/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/Fashion-forever.jpg",
"alt": "Two models wearing Swedish fashion.",
"width": 1500,
"height": 1000
}
},
{
"id": 13257,
"title": "Research and innovation",
"subtitle": "Unlocking solutions for the future, today",
"href": "/toolkits/research-and-innovation/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/07/Fossil-free-steel_Research-and-innovation.jpg",
"alt": "Closeup of fossil free steel",
"width": 1500,
"height": 1000
}
},
{
"id": 934,
"title": "Woodlife Sweden",
"subtitle": "Architecture, design, and sustainable city-planning ",
"href": "/toolkits/woodlife-sweden/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/08/Wisdome-Stockholm_Architect-Elding-Oscarson_Photo-David-Valldeby_LOW.jpg",
"alt": "A building with a wood dome.",
"width": 1295,
"height": 863
}
},
{
"id": 52793,
"title": "Accelerating the green transition",
"subtitle": "Pioneer the possible",
"href": "/toolkits/accelerating-the-green-transition/",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/08/Accelerating-the-green-transition-trade.png",
"alt": "A boat at sea with a yellow device attached to it.",
"width": 1500,
"height": 1000
}
}
]
},
"rows": [
{
"left": [],
"right": [
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "",
"title": "Redefining waste key visuals_2",
"alt": "Plastic granulate in closeup",
"src": "/app/uploads/2023/07/Redefining-waste-key-visuals_2.jpg",
"width": 1800,
"height": 1107
},
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "Photo: Sysav",
"title": "Textile – copyright Sysav",
"alt": "Textile waste neatly sorted.",
"src": "/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"width": 2500,
"height": 1666
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "About this toolkit"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource."
}
]
},
{
"type": "info-box-group",
"anchorID": "",
"children": [
{
"type": "info-box",
"anchorId": "",
"iconType": "contact",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Contact person"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Kajsa Guterstam, kajsa.guterstam@si.se"
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "important-notice",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Using the toolkit as a Chamber of Commerce"
},
{
"type": "paragraph",
"anchorId": "",
"children": "We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a>"
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "financial-support",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Financial support for 2025"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
}
]
}
]
},
{
"type": "anchor-link-menu",
"title": "Content included",
"anchorLinks": [
{
"href": "#pioneer-the-possible-brand",
"title": "Pioneer the possible brand"
},
{
"href": "#exhibition-and-booklet",
"title": "Exhibition and booklet"
},
{
"href": "#press-material",
"title": "Press material"
},
{
"href": "#company-directory",
"title": "Company directory"
},
{
"href": "#social-media-content",
"title": "Social media content"
},
{
"href": "#images",
"title": "Images"
},
{
"href": "#related-material",
"title": "Related material"
}
]
},
{
"type": "section",
"anchorId": null,
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use Redefining waste"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability."
},
{
"type": "paragraph",
"anchorId": "",
"children": "This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. "
}
]
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Presentation of the toolkit"
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"embedDataProps": {
"sourceData": "",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {
"imageProps": {
"src": false,
"alt": false
}
}
}
]
},
{
"type": "section",
"anchorId": "pioneer-the-possible-brand",
"children": [
{
"type": "material-collections-block",
"heading": "Pioneer the possible brand",
"materialCollectionsList": [
{
"id": "52781",
"title": "Pioneer the possible brand",
"href": "/materials/pioneer-the-possible-brand/",
"image": {
"src": "/app/uploads/2025/08/pioneer-1.png",
"alt": "",
"width": 2417,
"height": 2417
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment. "
}
]
},
{
"type": "section",
"anchorId": "exhibition-and-booklet",
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Exhibition material and booklet"
},
{
"type": "material-collections-block",
"heading": "",
"materialCollectionsList": [
{
"id": "35579",
"title": "'Redefining waste' exhibition",
"href": "/materials/redefining-waste-exhibition/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-exhibition.png",
"alt": "",
"width": 375,
"height": 749
}
},
{
"id": "35589",
"title": "'Redefining waste' booklet",
"href": "/materials/redefining-waste-booklet/",
"image": {
"src": "/app/uploads/2025/02/Booklet-example.png",
"alt": "",
"width": 1041,
"height": 595
}
},
{
"id": "35603",
"title": "'Redefining waste' digital invitation",
"href": "/materials/redefining-waste-digital-invitation/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-invitation.png",
"alt": "",
"width": 1392,
"height": 988
}
},
{
"id": "35605",
"title": "'Redefining waste' rollup",
"href": "/materials/redefining-waste-rollup/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-rollup.png",
"alt": "",
"width": 419,
"height": 1029
}
},
{
"id": "35837",
"title": "'Redefining Waste' posters",
"href": "/materials/redefining-waste-posters/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-poster.png",
"alt": "",
"width": 608,
"height": 845
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "<br />The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual."
}
]
},
{
"type": "section",
"anchorId": "press-material",
"children": [
{
"type": "materials-block",
"heading": "Press material",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "35871",
"downloadTitle": "Redefining-Waste-exhibition-press-release.docx",
"title": "Press release template",
"format": "docx",
"download": true,
"buttonText": "Download press release template (DOCX 3.8 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Redefining-Waste-exhibition-press-release.docx",
"image": null
},
{
"id": "36059",
"downloadTitle": "Redefining-waste-key-visuals.jpg",
"title": "Key visual",
"format": "jpg",
"download": true,
"buttonText": "Download key visual (JPG 523.3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
"alt": "Plastic granulate"
}
},
{
"id": "37457",
"downloadTitle": "Paper-red_Redefining-waste-scaled.jpg",
"title": "Key visual",
"format": "jpg",
"download": true,
"buttonText": "Download key visual (JPG 367.7 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
"alt": ""
}
},
{
"id": "37526",
"downloadTitle": "Photo-Lars-Ardarve-Stena-Recycling.jpg",
"title": "Photo credit: Lars Ardarve. Copyright: Stena Recycling",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 2.3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
"alt": "Batteries being sorted."
}
},
{
"id": "37529",
"downloadTitle": "Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"title": "Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 5.5 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"alt": "Plastic bottles"
}
},
{
"id": "37531",
"downloadTitle": "Textile-copyright-Sysav.jpg",
"title": "Photo credit and copyright: Sysav",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"alt": "Textile waste neatly sorted."
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit."
}
]
},
{
"type": "section",
"anchorId": "company-directory",
"children": [
{
"type": "material-collections-block",
"heading": "Company directory with business cases",
"materialCollectionsList": [
{
"id": "29955",
"title": "Company directory – sustainable business cases",
"href": "/materials/company-directory-sustainable-business-cases-from-sweden/",
"image": {
"src": "/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
"alt": "",
"width": 743,
"height": 744
}
}
]
}
]
},
{
"type": "section",
"anchorId": "social-media-content",
"children": [
{
"type": "material-collections-block",
"heading": "Social media content",
"materialCollectionsList": [
{
"id": "33131",
"title": "’Returrundan’ – the mobile recycling station",
"href": "/materials/returrundan-the-mobile-recycling-station/",
"image": {
"src": "/app/uploads/2025/01/Returrundan.jpg",
"alt": "When recycling comes to you",
"width": 1080,
"height": 1920
}
},
{
"id": "11901",
"title": "Recycling in Sweden",
"href": "/materials/recycling-in-sweden/",
"image": {
"src": "/app/uploads/2024/02/recycling_thumbnail.jpg",
"alt": "",
"width": 398,
"height": 720
}
},
{
"id": "6803",
"title": "Envac – underground waste disposal system",
"href": "/materials/envac-underground-waste-disposal-system/",
"image": {
"src": "/app/uploads/2023/11/poster-1228806.jpg",
"alt": "",
"width": 280,
"height": 500
}
},
{
"id": "12701",
"title": "Food waste in Sweden",
"href": "/materials/food-waste-in-sweden/",
"image": {
"src": "/app/uploads/2024/03/Biowaste-thumbnail.jpg",
"alt": "Food waste in Sweden",
"width": 1000,
"height": 1778
}
},
{
"id": "27339",
"title": "Making apple juice from surplus apples",
"href": "/materials/making-juice-from-surplus-apples/",
"image": {
"src": "/app/uploads/2024/10/Apple-juice.png",
"alt": "Red apples from a paper bag.",
"width": 299,
"height": 536
}
},
{
"id": "3218",
"title": "Restaurant Spill",
"href": "/materials/restaurant-spill/",
"image": {
"src": "/app/uploads/2023/09/restaurant-spill-thumbnail.jpg",
"alt": "The chef in the kitchen with a plate of food",
"width": 395,
"height": 720
}
},
{
"id": "6053",
"title": "Pampas – clothing brand that minimizes waste ",
"href": "/materials/pampas-clothes/",
"image": {
"src": "/app/uploads/2023/11/Pampas-thumbnail.jpg",
"alt": "Linnéa Samia Khalil in her store.",
"width": 396,
"height": 720
}
},
{
"id": "35816",
"title": "QR codes used for fashion traceability",
"href": "/materials/qr-codes-used-for-fashion-traceability/",
"image": {
"src": "/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6.jpg",
"alt": "A sweater with a QR tag, on a clothing rack.",
"width": 1080,
"height": 1920
}
},
{
"id": "7166",
"title": "Swedish waste disposal - a love story",
"href": "/materials/swedish-waste-disposal-a-love-story/",
"image": {
"src": "/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
"alt": "",
"width": 712,
"height": 720
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a>"
}
]
},
{
"type": "section",
"anchorId": "images",
"children": [
{
"type": "linked-image-selection",
"heading": "Images",
"href": "https://imagebank.sweden.se/my-selections/2fkxxmmqw4",
"linkText": "Image selection on imagebank.sweden.se",
"itemsList": [
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/city_of_stockholm-vacuum_recycling-6408.jpg",
"alt": "Children recycling",
"width": 800,
"height": 448
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/simon_paulin-waste_management-5780.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/sofia_sabel-recycling-2080.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/ann-sofi_rosenkvist-family_recycling_trip-4911.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/sofia_sabel-electric_waste_management-7451.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/margareta_bloom_sandeback-recycling_at_home-6886.jpg",
"alt": "",
"width": 800,
"height": 533
}
}
]
}
]
},
{
"type": "section",
"anchorId": "related-material",
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Related material"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Swedish recycling and beyond "
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a>"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Smart City Sweden films"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a>"
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "",
"title": "Redefining waste key visuals_2",
"alt": "Plastic granulate in closeup",
"src": "/app/uploads/2023/07/Redefining-waste-key-visuals_2.jpg",
"width": 1800,
"height": 1107
},
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "Photo: Sysav",
"title": "Textile – copyright Sysav",
"alt": "Textile waste neatly sorted.",
"src": "/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"width": 2500,
"height": 1666
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "About this toolkit"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource."
}
]
},
{
"type": "info-box-group",
"title": "",
"children": [
{
"type": "info-box",
"anchorId": "",
"iconType": "contact",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Contact person"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Kajsa Guterstam, kajsa.guterstam@si.se"
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "important-notice",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Using the toolkit as a Chamber of Commerce"
},
{
"type": "paragraph",
"anchorId": "",
"children": "We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a>"
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "financial-support",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Financial support for 2025"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
}
]
}
]
},
{
"type": "anchor-link-menu",
"title": "Content included",
"anchorLinks": [
{
"href": "#pioneer-the-possible-brand",
"title": "Pioneer the possible brand"
},
{
"href": "#exhibition-and-booklet",
"title": "Exhibition and booklet"
},
{
"href": "#press-material",
"title": "Press material"
},
{
"href": "#company-directory",
"title": "Company directory"
},
{
"href": "#social-media-content",
"title": "Social media content"
},
{
"href": "#images",
"title": "Images"
},
{
"href": "#related-material",
"title": "Related material"
}
]
},
{
"type": "section",
"anchorId": null,
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use Redefining waste"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability."
},
{
"type": "paragraph",
"anchorId": "",
"children": "This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. "
}
]
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Presentation of the toolkit"
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"embedDataProps": {
"sourceData": "",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {
"imageProps": {
"src": false,
"alt": false
}
}
}
]
},
{
"type": "section",
"anchorId": "pioneer-the-possible-brand",
"children": [
{
"type": "material-collections-block",
"heading": "Pioneer the possible brand",
"materialCollectionsList": [
{
"id": "52781",
"title": "Pioneer the possible brand",
"href": "/materials/pioneer-the-possible-brand/",
"image": {
"src": "/app/uploads/2025/08/pioneer-1.png",
"alt": "",
"width": 2417,
"height": 2417
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment. "
}
]
},
{
"type": "section",
"anchorId": "exhibition-and-booklet",
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Exhibition material and booklet"
},
{
"type": "material-collections-block",
"heading": "",
"materialCollectionsList": [
{
"id": "35579",
"title": "'Redefining waste' exhibition",
"href": "/materials/redefining-waste-exhibition/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-exhibition.png",
"alt": "",
"width": 375,
"height": 749
}
},
{
"id": "35589",
"title": "'Redefining waste' booklet",
"href": "/materials/redefining-waste-booklet/",
"image": {
"src": "/app/uploads/2025/02/Booklet-example.png",
"alt": "",
"width": 1041,
"height": 595
}
},
{
"id": "35603",
"title": "'Redefining waste' digital invitation",
"href": "/materials/redefining-waste-digital-invitation/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-invitation.png",
"alt": "",
"width": 1392,
"height": 988
}
},
{
"id": "35605",
"title": "'Redefining waste' rollup",
"href": "/materials/redefining-waste-rollup/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-rollup.png",
"alt": "",
"width": 419,
"height": 1029
}
},
{
"id": "35837",
"title": "'Redefining Waste' posters",
"href": "/materials/redefining-waste-posters/",
"image": {
"src": "/app/uploads/2025/02/Redefining-Waste-poster.png",
"alt": "",
"width": 608,
"height": 845
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "<br />The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual."
}
]
},
{
"type": "section",
"anchorId": "press-material",
"children": [
{
"type": "materials-block",
"heading": "Press material",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "35871",
"downloadTitle": "Redefining-Waste-exhibition-press-release.docx",
"title": "Press release template",
"format": "docx",
"download": true,
"buttonText": "Download press release template (DOCX 3.8 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Redefining-Waste-exhibition-press-release.docx",
"image": null
},
{
"id": "36059",
"downloadTitle": "Redefining-waste-key-visuals.jpg",
"title": "Key visual",
"format": "jpg",
"download": true,
"buttonText": "Download key visual (JPG 523.3 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste-key-visuals.jpg",
"alt": "Plastic granulate"
}
},
{
"id": "37457",
"downloadTitle": "Paper-red_Redefining-waste-scaled.jpg",
"title": "Key visual",
"format": "jpg",
"download": true,
"buttonText": "Download key visual (JPG 367.7 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Paper-red_Redefining-waste-scaled.jpg",
"alt": ""
}
},
{
"id": "37526",
"downloadTitle": "Photo-Lars-Ardarve-Stena-Recycling.jpg",
"title": "Photo credit: Lars Ardarve. Copyright: Stena Recycling",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 2.3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling.jpg",
"alt": "Batteries being sorted."
}
},
{
"id": "37529",
"downloadTitle": "Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"title": "Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 5.5 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera.jpg",
"alt": "Plastic bottles"
}
},
{
"id": "37531",
"downloadTitle": "Textile-copyright-Sysav.jpg",
"title": "Photo credit and copyright: Sysav",
"format": "jpg",
"download": true,
"buttonText": "Download press photo (JPG 3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"alt": "Textile waste neatly sorted."
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit."
}
]
},
{
"type": "section",
"anchorId": "company-directory",
"children": [
{
"type": "material-collections-block",
"heading": "Company directory with business cases",
"materialCollectionsList": [
{
"id": "29955",
"title": "Company directory – sustainable business cases",
"href": "/materials/company-directory-sustainable-business-cases-from-sweden/",
"image": {
"src": "/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
"alt": "",
"width": 743,
"height": 744
}
}
]
}
]
},
{
"type": "section",
"anchorId": "social-media-content",
"children": [
{
"type": "material-collections-block",
"heading": "Social media content",
"materialCollectionsList": [
{
"id": "33131",
"title": "’Returrundan’ – the mobile recycling station",
"href": "/materials/returrundan-the-mobile-recycling-station/",
"image": {
"src": "/app/uploads/2025/01/Returrundan.jpg",
"alt": "When recycling comes to you",
"width": 1080,
"height": 1920
}
},
{
"id": "11901",
"title": "Recycling in Sweden",
"href": "/materials/recycling-in-sweden/",
"image": {
"src": "/app/uploads/2024/02/recycling_thumbnail.jpg",
"alt": "",
"width": 398,
"height": 720
}
},
{
"id": "6803",
"title": "Envac – underground waste disposal system",
"href": "/materials/envac-underground-waste-disposal-system/",
"image": {
"src": "/app/uploads/2023/11/poster-1228806.jpg",
"alt": "",
"width": 280,
"height": 500
}
},
{
"id": "12701",
"title": "Food waste in Sweden",
"href": "/materials/food-waste-in-sweden/",
"image": {
"src": "/app/uploads/2024/03/Biowaste-thumbnail.jpg",
"alt": "Food waste in Sweden",
"width": 1000,
"height": 1778
}
},
{
"id": "27339",
"title": "Making apple juice from surplus apples",
"href": "/materials/making-juice-from-surplus-apples/",
"image": {
"src": "/app/uploads/2024/10/Apple-juice.png",
"alt": "Red apples from a paper bag.",
"width": 299,
"height": 536
}
},
{
"id": "3218",
"title": "Restaurant Spill",
"href": "/materials/restaurant-spill/",
"image": {
"src": "/app/uploads/2023/09/restaurant-spill-thumbnail.jpg",
"alt": "The chef in the kitchen with a plate of food",
"width": 395,
"height": 720
}
},
{
"id": "6053",
"title": "Pampas – clothing brand that minimizes waste ",
"href": "/materials/pampas-clothes/",
"image": {
"src": "/app/uploads/2023/11/Pampas-thumbnail.jpg",
"alt": "Linnéa Samia Khalil in her store.",
"width": 396,
"height": 720
}
},
{
"id": "35816",
"title": "QR codes used for fashion traceability",
"href": "/materials/qr-codes-used-for-fashion-traceability/",
"image": {
"src": "/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6.jpg",
"alt": "A sweater with a QR tag, on a clothing rack.",
"width": 1080,
"height": 1920
}
},
{
"id": "7166",
"title": "Swedish waste disposal - a love story",
"href": "/materials/swedish-waste-disposal-a-love-story/",
"image": {
"src": "/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
"alt": "",
"width": 712,
"height": 720
}
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a>"
}
]
},
{
"type": "section",
"anchorId": "images",
"children": [
{
"type": "linked-image-selection",
"heading": "Images",
"href": "https://imagebank.sweden.se/my-selections/2fkxxmmqw4",
"linkText": "Image selection on imagebank.sweden.se",
"itemsList": [
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/city_of_stockholm-vacuum_recycling-6408.jpg",
"alt": "Children recycling",
"width": 800,
"height": 448
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/simon_paulin-waste_management-5780.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/sofia_sabel-recycling-2080.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/ann-sofi_rosenkvist-family_recycling_trip-4911.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/sofia_sabel-electric_waste_management-7451.jpg",
"alt": "",
"width": 800,
"height": 533
}
},
{
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/margareta_bloom_sandeback-recycling_at_home-6886.jpg",
"alt": "",
"width": 800,
"height": 533
}
}
]
}
]
},
{
"type": "section",
"anchorId": "related-material",
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Related material"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Swedish recycling and beyond "
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a>"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Smart City Sweden films"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a>"
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"block_data": [
{
"sweden-tsw/article-row": {
"sweden-tsw/right-column": {
"0": [
{
"blockName": "core/image",
"attrs": {
"id": 36216,
"sizeSlug": "full",
"linkDestination": "none",
"blob": "",
"url": "https://cms.sharingsweden.se/app/uploads/2023/07/Redefining-waste-key-visuals_2.jpg",
"alt": "Plastic granulate in closeup",
"caption": "",
"lightbox": [],
"title": "",
"href": "",
"rel": "",
"linkClass": "",
"width": "",
"height": "",
"aspectRatio": "",
"scale": "",
"linkTarget": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Redefining-waste-key-visuals_2.jpg\" alt=\"Plastic granulate in closeup\" class=\"wp-image-36216\"/></figure>\n",
"innerContent": [
"\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Redefining-waste-key-visuals_2.jpg\" alt=\"Plastic granulate in closeup\" class=\"wp-image-36216\"/></figure>\n"
],
"rendered": "\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Redefining-waste-key-visuals_2.jpg\" alt=\"Plastic granulate in closeup\" class=\"wp-image-36216\"/></figure>\n"
}
],
"1": [
{
"blockName": "core/image",
"attrs": {
"id": 37533,
"sizeSlug": "full",
"linkDestination": "none",
"blob": "",
"url": "https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav.jpg",
"alt": "Textile waste neatly sorted.",
"caption": "Photo: Sysav",
"lightbox": [],
"title": "",
"href": "",
"rel": "",
"linkClass": "",
"width": "",
"height": "",
"aspectRatio": "",
"scale": "",
"linkTarget": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav.jpg\" alt=\"Textile waste neatly sorted.\" class=\"wp-image-37533\"/><figcaption class=\"wp-element-caption\">Photo: Sysav</figcaption></figure>\n",
"innerContent": [
"\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav.jpg\" alt=\"Textile waste neatly sorted.\" class=\"wp-image-37533\"/><figcaption class=\"wp-element-caption\">Photo: Sysav</figcaption></figure>\n"
],
"rendered": "\n<figure class=\"wp-block-image size-full\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav.jpg\" alt=\"Textile waste neatly sorted.\" class=\"wp-image-37533\"/><figcaption class=\"wp-element-caption\">Photo: Sysav</figcaption></figure>\n"
}
],
"2": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "About this toolkit",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">About this toolkit</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">About this toolkit</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">About this toolkit</h2>\n"
}
],
"3": [
{
"blockName": "sharing-sweden-tsw/preamble",
"attrs": [],
"innerBlocks": [
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.</p>\n",
"innerContent": [
"\n<p>In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.</p>\n"
],
"rendered": "\n<p>In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\"></div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">\n<p>In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.</p>\n</div>\n"
}
],
"4": [
{
"blockName": "sharing-sweden-tsw/info-box-group",
"attrs": [],
"innerBlocks": [
{
"blockName": "sharing-sweden-tsw/info-box",
"attrs": [],
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"placeholder": "Heading",
"textAlign": "",
"content": "Contact person",
"levelOptions": [],
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Contact person</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Contact person</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Contact person</h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"placeholder": "Text...",
"align": "",
"content": "Kajsa Guterstam, kajsa.guterstam@si.se",
"dropCap": false,
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n",
"innerContent": [
"\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n"
],
"rendered": "\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Contact person</h3>\n\n\n\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n</div>\n"
},
{
"blockName": "sharing-sweden-tsw/info-box",
"attrs": {
"icon": "important-notice"
},
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"placeholder": "Heading",
"textAlign": "",
"content": "Using the toolkit as a Chamber of Commerce",
"levelOptions": [],
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Using the toolkit as a Chamber of Commerce</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Using the toolkit as a Chamber of Commerce</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Using the toolkit as a Chamber of Commerce</h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.</p>\n",
"innerContent": [
"\n<p>We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.</p>\n"
],
"rendered": "\n<p>We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.</p>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a>",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a></p>\n",
"innerContent": [
"\n<p><a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a></p>\n"
],
"rendered": "\n<p><a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a></p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Using the toolkit as a Chamber of Commerce</h3>\n\n\n\n<p>We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.</p>\n\n\n\n<p><a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a></p>\n</div>\n"
},
{
"blockName": "sharing-sweden-tsw/info-box",
"attrs": {
"icon": "financial-support"
},
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"textAlign": "",
"content": "Financial support for 2025",
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Financial support for 2025</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Financial support for 2025</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Financial support for 2025</h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n",
"innerContent": [
"\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n"
],
"rendered": "\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n",
"innerContent": [
"\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n"
],
"rendered": "\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Financial support for 2025</h3>\n\n\n\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n\n\n\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n</div>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box-group info-group\">\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-info-box-group info-group\">",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-info-box-group info-group\">\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Contact person</h3>\n\n\n\n<p>Kajsa Guterstam, kajsa.guterstam@si.se</p>\n</div>\n\n\n\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Using the toolkit as a Chamber of Commerce</h3>\n\n\n\n<p>We are running a pilot for Swedish Chambers of Commerce who wants to use the Pioneer the possible concept.</p>\n\n\n\n<p><a href=\"https://sharingsweden.se/financial-support-from-the-swedish-institute-for-chambers-of-commerce\">Financial support for Chambers of Commerce</a></p>\n</div>\n\n\n\n<div class=\"wp-block-sharing-sweden-tsw-info-box info-box\">\n<h3 class=\"wp-block-heading\">Financial support for 2025</h3>\n\n\n\n<p>Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.</p>\n\n\n\n<p><a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a></p>\n</div>\n</div>\n"
}
],
"6": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"showInAnchorLinkMenu": false
},
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "How to use Redefining waste",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">How to use Redefining waste</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">How to use Redefining waste</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">How to use Redefining waste</h2>\n"
},
{
"blockName": "sharing-sweden-tsw/preamble",
"attrs": [],
"innerBlocks": [
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n",
"innerContent": [
"\n<p>You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n"
],
"rendered": "\n<p>You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. ",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. </p>\n",
"innerContent": [
"\n<p>This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. </p>\n"
],
"rendered": "\n<p>This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. </p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">\n<p>You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n\n\n\n<p>This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. </p>\n</div>\n"
},
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"textAlign": "",
"content": "Presentation of the toolkit",
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Presentation of the toolkit</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Presentation of the toolkit</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Presentation of the toolkit</h3>\n"
},
{
"blockName": "acf/video-block",
"attrs": {
"name": "acf/video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Presentation about the toolkit by project manager Kajsa Guterstam.",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"mode": "auto",
"id": "acf-block-68b0691f39b64",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": " \n<div class=\"video-block\">\n <div class=\"embed\">\n <div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div> </div>\n <p class=\"caption\">Presentation about the toolkit by project manager Kajsa Guterstam.</p>\n</div>"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n<h2 class=\"wp-block-heading\">How to use Redefining waste</h2>\n\n\n\n<div class=\"wp-block-sharing-sweden-tsw-preamble preamble\">\n<p>You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.</p>\n\n\n\n<p>This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. </p>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\">Presentation of the toolkit</h3>\n\n\n \n<div class=\"video-block\">\n <div class=\"embed\">\n <div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https://im11.inviewer.se/skiss/90/90FB1207IR.jpg\" /><iframe title=\"Redefining waste webinar\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflow.com/ovp/11/90FB1207IR?theme=&defaultSubtitle=en&defaultSubtitleKind=subtitles\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen></iframe></div></div> </div>\n <p class=\"caption\">Presentation about the toolkit by project manager Kajsa Guterstam.</p>\n</div></div>\n"
},
"7": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Pioneer the possible brand"
},
"innerBlocks": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Pioneer the possible brand",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"52781"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"id": "acf-block-68b0691f39bd7",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Pioneer the possible brand</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/08/pioneer-1-300x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Pioneer the possible brand</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment. ",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment. </p>\n",
"innerContent": [
"\n<p>The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment. </p>\n"
],
"rendered": "\n<p>The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment. </p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materialCollections-block\">\n <h2>Pioneer the possible brand</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/08/pioneer-1-300x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Pioneer the possible brand</h3>\n </div>\n </div>\n </div>\n\n\n\n<p>The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment. </p>\n</div>\n"
},
"8": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Exhibition and booklet"
},
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "Exhibition material and booklet",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">Exhibition material and booklet</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">Exhibition material and booklet</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">Exhibition material and booklet</h2>\n"
},
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"35579",
"35589",
"35603",
"35605",
"35837"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"id": "acf-block-68b0691f39bfe",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2></h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-exhibition-150x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' exhibition</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Booklet-example-300x171.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' booklet</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-invitation-300x213.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' digital invitation</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-rollup-122x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' rollup</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-poster-216x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining Waste' posters</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<br />The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><br>The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.</p>\n",
"innerContent": [
"\n<p><br>The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.</p>\n"
],
"rendered": "\n<p><br>The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n<h2 class=\"wp-block-heading\">Exhibition material and booklet</h2>\n\n\n\n <div class=\"materialCollections-block\">\n <h2></h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-exhibition-150x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' exhibition</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Booklet-example-300x171.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' booklet</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-invitation-300x213.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' digital invitation</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-rollup-122x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining waste' rollup</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-Waste-poster-216x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">'Redefining Waste' posters</h3>\n </div>\n </div>\n </div>\n\n\n\n<p><br>The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.</p>\n</div>\n"
},
"9": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Press material"
},
"innerBlocks": [
{
"blockName": "acf/materials-block",
"attrs": {
"name": "acf/materials-block",
"data": {
"heading": "Press material",
"_heading": "field_64635682c10c0",
"selectedMaterials": [
"35871",
"36059",
"37457",
"37526",
"37529",
"37531"
],
"_selectedMaterials": "field_646352d0e5afe",
"firstMaterialFullwidth": "0",
"_firstMaterialFullwidth": "field_646354954999a"
},
"mode": "auto",
"id": "acf-block-68b0691f39c25",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materials-block\">\n <h2>Press material</h2>\n \n <div class=\"materials-listing\">\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n </div>\n <button class=\"material-item__download-button\">\n Download press release template (VND.OPENXMLFORMATS-OFFICEDOCUMENT.WORDPROCESSINGML.DOCUMENT 4 MB) </button>\n <h3 class=\"material-item__name\">Press release template</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste-key-visuals-300x216.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download key visual (JPEG 523 KB) </button>\n <h3 class=\"material-item__name\">Key visual</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Paper-red_Redefining-waste-300x300.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download key visual (JPEG 368 KB) </button>\n <h3 class=\"material-item__name\">Key visual</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 2 MB) </button>\n <h3 class=\"material-item__name\">Photo credit: Lars Ardarve. Copyright: Stena Recycling</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 5 MB) </button>\n <h3 class=\"material-item__name\">Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 3 MB) </button>\n <h3 class=\"material-item__name\">Photo credit and copyright: Sysav</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.</p>\n",
"innerContent": [
"\n<p>The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.</p>\n"
],
"rendered": "\n<p>The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.</p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materials-block\">\n <h2>Press material</h2>\n \n <div class=\"materials-listing\">\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n </div>\n <button class=\"material-item__download-button\">\n Download press release template (VND.OPENXMLFORMATS-OFFICEDOCUMENT.WORDPROCESSINGML.DOCUMENT 4 MB) </button>\n <h3 class=\"material-item__name\">Press release template</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/Redefining-waste-key-visuals-300x216.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download key visual (JPEG 523 KB) </button>\n <h3 class=\"material-item__name\">Key visual</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Paper-red_Redefining-waste-300x300.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download key visual (JPEG 368 KB) </button>\n <h3 class=\"material-item__name\">Key visual</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Photo-Lars-Ardarve-Stena-Recycling-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 2 MB) </button>\n <h3 class=\"material-item__name\">Photo credit: Lars Ardarve. Copyright: Stena Recycling</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Pantsystemet_crelle-fotograf-norrkoping_Returpack-Pantamera-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 5 MB) </button>\n <h3 class=\"material-item__name\">Photo credit: Crelle Fotograf. Copyright: Returpack Pantamera</h3>\n </div>\n <div class=\"material-item \">\n <div class=\"material-item__image-wrapper\">\n <img class=\"material-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/03/Textile-copyright-Sysav-300x200.jpg\" />\n </div>\n <button class=\"material-item__download-button\">\n Download press photo (JPEG 3 MB) </button>\n <h3 class=\"material-item__name\">Photo credit and copyright: Sysav</h3>\n </div>\n </div>\n </div>\n\n\n\n<p>The photos may only be used as a part of this toolkit. To obtain high resolution press images, please apply to use this toolkit.</p>\n</div>\n"
},
"10": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Company directory"
},
"innerBlocks": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Company directory with business cases",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"29955"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"id": "acf-block-68b0691f39c4c",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Company directory with business cases</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Sweden-avatar-yellow-300x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Company directory – sustainable business cases</h3>\n </div>\n </div>\n </div>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\"></div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materialCollections-block\">\n <h2>Company directory with business cases</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/Sweden-avatar-yellow-300x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Company directory – sustainable business cases</h3>\n </div>\n </div>\n </div>\n</div>\n"
},
"11": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Social media content"
},
"innerBlocks": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Social media content",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"33131",
"11901",
"6803",
"12701",
"27339",
"3218",
"6053",
"35816",
"7166"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"id": "acf-block-68b0691f39c6c",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Social media content</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/01/Returrundan-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">’Returrundan’ – the mobile recycling station</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/recycling_thumbnail-166x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Recycling in Sweden</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/11/poster-1228806-168x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Envac – underground waste disposal system</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/03/Biowaste-thumbnail-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Food waste in Sweden</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/10/Apple-juice-167x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Making apple juice from surplus apples</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/restaurant-spill-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Restaurant Spill</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/11/Pampas-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Pampas – clothing brand that minimizes waste </h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">QR codes used for fashion traceability</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-love-story-297x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Swedish waste disposal - a love story</h3>\n </div>\n </div>\n </div>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a>",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a></p>\n",
"innerContent": [
"\n<p><a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a></p>\n"
],
"rendered": "\n<p><a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a></p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n <div class=\"materialCollections-block\">\n <h2>Social media content</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/01/Returrundan-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">’Returrundan’ – the mobile recycling station</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/recycling_thumbnail-166x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Recycling in Sweden</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/11/poster-1228806-168x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Envac – underground waste disposal system</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/03/Biowaste-thumbnail-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Food waste in Sweden</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/10/Apple-juice-167x300.png\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Making apple juice from surplus apples</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/restaurant-spill-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Restaurant Spill</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/11/Pampas-thumbnail-165x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Pampas – clothing brand that minimizes waste </h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2025/02/240827_FilippaK_FTI_Crops_9x16_6-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">QR codes used for fashion traceability</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-love-story-297x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Swedish waste disposal - a love story</h3>\n </div>\n </div>\n </div>\n\n\n\n<p><a href=\"https://giphy.com/swedense/sustainability\">Sustainability GIF stickers on Giphy.com</a></p>\n</div>\n"
},
"12": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Images"
},
"innerBlocks": [
{
"blockName": "acf/linked-image-selection",
"attrs": {
"name": "acf/linked-image-selection",
"data": {
"title": "Images",
"_title": "field_6478a3cfe8706",
"select_images_0_image": 11908,
"_select_images_0_image": "field_6478a43ce8708",
"select_images_1_image": 11909,
"_select_images_1_image": "field_6478a43ce8708",
"select_images_2_image": 11910,
"_select_images_2_image": "field_6478a43ce8708",
"select_images_3_image": 11915,
"_select_images_3_image": "field_6478a43ce8708",
"select_images_4_image": 11917,
"_select_images_4_image": "field_6478a43ce8708",
"select_images_5_image": 11913,
"_select_images_5_image": "field_6478a43ce8708",
"select_images": 6,
"_select_images": "field_6478a41be8707",
"link": {
"title": "Image selection on imagebank.sweden.se",
"url": "https://imagebank.sweden.se/my-selections/2fkxxmmqw4",
"target": ""
},
"_link": "field_6478a4c5e8709"
},
"mode": "auto",
"id": "acf-block-68b0691f39c9b",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n<div class=\"linked-image-selection\">\n <h2 class=\"heading\">Images</h2>\n\n <div class=\"item-list\">\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/city_of_stockholm-vacuum_recycling-6408.jpg\" alt=\"Children recycling\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/simon_paulin-waste_management-5780.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/sofia_sabel-recycling-2080.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/ann-sofi_rosenkvist-family_recycling_trip-4911.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/sofia_sabel-electric_waste_management-7451.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/margareta_bloom_sandeback-recycling_at_home-6886.jpg\" alt=\"\" />\n </div>\n </div>\n <a class=\"link-text\" href=\"https://imagebank.sweden.se/my-selections/2fkxxmmqw4\">Image selection on imagebank.sweden.se</a>\n </div>"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\"></div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n<div class=\"linked-image-selection\">\n <h2 class=\"heading\">Images</h2>\n\n <div class=\"item-list\">\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/city_of_stockholm-vacuum_recycling-6408.jpg\" alt=\"Children recycling\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/simon_paulin-waste_management-5780.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/sofia_sabel-recycling-2080.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/ann-sofi_rosenkvist-family_recycling_trip-4911.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/07/sofia_sabel-electric_waste_management-7451.jpg\" alt=\"\" />\n </div>\n <div class=\"item\">\n <img class=\"image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/02/margareta_bloom_sandeback-recycling_at_home-6886.jpg\" alt=\"\" />\n </div>\n </div>\n <a class=\"link-text\" href=\"https://imagebank.sweden.se/my-selections/2fkxxmmqw4\">Image selection on imagebank.sweden.se</a>\n </div></div>\n"
},
"13": {
"blockName": "sharing-sweden-tsw/section",
"attrs": {
"anchorLinkMenuTitle": "Related material"
},
"innerBlocks": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "Related material",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">Related material</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">Related material</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">Related material</h2>\n"
},
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"textAlign": "",
"content": "Swedish recycling and beyond ",
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Swedish recycling and beyond </h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Swedish recycling and beyond </h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Swedish recycling and beyond </h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a>",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a></p>\n",
"innerContent": [
"\n<p><a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a></p>\n"
],
"rendered": "\n<p><a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a></p>\n"
},
{
"blockName": "core/heading",
"attrs": {
"level": 3,
"textAlign": "",
"content": "Smart City Sweden films",
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h3 class=\"wp-block-heading\">Smart City Sweden films</h3>\n",
"innerContent": [
"\n<h3 class=\"wp-block-heading\">Smart City Sweden films</h3>\n"
],
"rendered": "\n<h3 class=\"wp-block-heading\">Smart City Sweden films</h3>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p>Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.</p>\n",
"innerContent": [
"\n<p>Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.</p>\n"
],
"rendered": "\n<p>Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.</p>\n"
},
{
"blockName": "core/paragraph",
"attrs": {
"align": "",
"content": "<a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a>",
"dropCap": false,
"placeholder": "",
"direction": "",
"lock": [],
"metadata": [],
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<p><a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a></p>\n",
"innerContent": [
"\n<p><a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a></p>\n"
],
"rendered": "\n<p><a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a></p>\n"
}
],
"innerHTML": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n\n\n\n\n\n\n\n\n\n</div>\n",
"innerContent": [
"\n<div class=\"wp-block-sharing-sweden-tsw-section section\">",
null,
"\n\n",
null,
"\n\n",
null,
"\n\n",
null,
"\n\n",
null,
"\n\n",
null,
"</div>\n"
],
"rendered": "\n<div class=\"wp-block-sharing-sweden-tsw-section section\">\n<h2 class=\"wp-block-heading\">Related material</h2>\n\n\n\n<h3 class=\"wp-block-heading\">Swedish recycling and beyond </h3>\n\n\n\n<p><a href=\"https://sweden.se/climate/sustainability/swedish-recycling-and-beyond\">Article on Sweden.se</a></p>\n\n\n\n<h3 class=\"wp-block-heading\">Smart City Sweden films</h3>\n\n\n\n<p>Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.</p>\n\n\n\n<p><a href=\"https://smartcitysweden.com/films/\">Films on SmartCitySweden.com</a></p>\n</div>\n"
}
}
}
}
],
"breadcrumbs": [
{
"title": "Start",
"href": "https://cms.sharingsweden.se/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "https://cms.sharingsweden.se/promotional-material/",
"isCurrentPage": false
},
{
"title": "Trade and invest",
"href": "https://cms.sharingsweden.se/promotional-material/trade-and-invest/",
"isCurrentPage": false
},
{
"title": "Redefining waste",
"href": "https://cms.sharingsweden.se/toolkits/redefining-waste/",
"isCurrentPage": true
}
]
},
"searchFilters": {
"sort": {
"name": "Sort by",
"options": [
{
"slug": "relevance",
"name": "Relevance"
},
{
"slug": "date",
"name": "Latest"
},
{
"slug": "title",
"name": "a-z"
}
]
},
"language": {
"name": "Languages",
"terms": [
{
"id": 47,
"name": "Albanian",
"slug": "albanian"
},
{
"id": 9,
"name": "Arabic",
"slug": "arabic"
},
{
"id": 48,
"name": "Armenian",
"slug": "armenian"
},
{
"id": 56,
"name": "Bosnian",
"slug": "bosnian"
},
{
"id": 34,
"name": "Chinese",
"slug": "chinese"
},
{
"id": 49,
"name": "Croatian",
"slug": "croatian"
},
{
"id": 7,
"name": "English",
"slug": "english"
},
{
"id": 59,
"name": "Estonian",
"slug": "estonian"
},
{
"id": 61,
"name": "Filipino",
"slug": "filipino"
},
{
"id": 38,
"name": "French",
"slug": "french"
},
{
"id": 62,
"name": "Georgian",
"slug": "georgian"
},
{
"id": 37,
"name": "German",
"slug": "german"
},
{
"id": 32,
"name": "Korean",
"slug": "korean"
},
{
"id": 50,
"name": "Latvian",
"slug": "latvian"
},
{
"id": 58,
"name": "Lithuanian",
"slug": "lithuanian"
},
{
"id": 55,
"name": "Macedonian",
"slug": "macedonian"
},
{
"id": 57,
"name": "Polish",
"slug": "polish"
},
{
"id": 53,
"name": "Portuguese",
"slug": "portuguese"
},
{
"id": 75,
"name": "Romanian",
"slug": "romanian"
},
{
"id": 10,
"name": "Russian",
"slug": "russian"
},
{
"id": 76,
"name": "Serbian",
"slug": "serbian"
},
{
"id": 74,
"name": "Slovak",
"slug": "slovak"
},
{
"id": 51,
"name": "Slovenian",
"slug": "slovenian"
},
{
"id": 35,
"name": "Spanish",
"slug": "spanish"
},
{
"id": 43,
"name": "Swedish",
"slug": "swedish"
},
{
"id": 63,
"name": "Thai",
"slug": "thai"
},
{
"id": 52,
"name": "Turkish",
"slug": "turkish"
},
{
"id": 65,
"name": "Vietnamese",
"slug": "vietnamese"
}
]
},
"material_format": {
"name": "Formats",
"terms": [
{
"id": 44,
"name": "Exhibitions",
"slug": "exhibitions"
},
{
"id": 30,
"name": "Feature film",
"slug": "feature-film"
},
{
"id": 66,
"name": "Manuals",
"slug": "manuals"
},
{
"id": 28,
"name": "Presentations",
"slug": "presentations"
},
{
"id": 25,
"name": "Print materials",
"slug": "print-materials"
},
{
"id": 54,
"name": "Quizzes",
"slug": "quiz"
},
{
"id": 6,
"name": "Social media content",
"slug": "social-media"
},
{
"id": 77,
"name": "Toolkit",
"slug": "toolkit"
},
{
"id": 29,
"name": "Video",
"slug": "video"
}
]
},
"material_topic": {
"name": "Topics",
"terms": [
{
"id": 70,
"name": "Architecture",
"slug": "architecture"
},
{
"id": 72,
"name": "Art",
"slug": "art"
},
{
"id": 11,
"name": "Celebrations",
"slug": "celebrations"
},
{
"id": 24,
"name": "Children & youth",
"slug": "children-youth"
},
{
"id": 17,
"name": "Democracy",
"slug": "democracy"
},
{
"id": 69,
"name": "Design",
"slug": "design"
},
{
"id": 71,
"name": "Film & drama",
"slug": "film-drama-series"
},
{
"id": 14,
"name": "Food",
"slug": "food"
},
{
"id": 18,
"name": "Gender equality",
"slug": "equality"
},
{
"id": 12,
"name": "History",
"slug": "history"
},
{
"id": 19,
"name": "Innovation",
"slug": "innovation"
},
{
"id": 41,
"name": "LGBTQI+",
"slug": "lgbtqi"
},
{
"id": 67,
"name": "Literature",
"slug": "literature"
},
{
"id": 68,
"name": "Music",
"slug": "music"
},
{
"id": 20,
"name": "Society",
"slug": "society"
},
{
"id": 46,
"name": "Sports",
"slug": "sports"
},
{
"id": 15,
"name": "Study",
"slug": "study"
},
{
"id": 21,
"name": "Sustainability",
"slug": "sustainability"
},
{
"id": 31,
"name": "Sweden in general",
"slug": "sweden-in-general"
},
{
"id": 5,
"name": "Trade",
"slug": "trade"
},
{
"id": 73,
"name": "Work",
"slug": "work"
}
]
}
},
"category": false
}
} 
