Swedish Art Moments – Videos for social media

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Artist Isaac Grünewald's sketch for the wedding chapel at Stockholm Court House.
Mother Svea depicted sleeping in her chair.
Scale model of Mother Svea by Sven Boberg.

About this toolkit

Swedish Art Moments is a series of short art videos intended for social media. They are between one and two minutes long and tell the story of a specific artwork and its historical, cultural, or social context.

Target audience

The general public, especially people interested in culture.

Contact person

 Anna Maria Bernitz

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

How to use Swedish Art Moments

The videos can be posted on specific calendar days or independently. The videos are available with English subtitles and without. The clean versions and SRT files can be used for translation and subtitling to local languages.

We appreciate if you submit an application even if no funding is required and report the social media results back to us. This allows us to measure the use and impact of the films, and helps us to improve our offer at Sharing Sweden. Thanks in advance! 

Isaac Grünewald and the wedding chapel

Video with subtitles in English

Video without text (clean version)

Subtitles in English

Social media captions (general) 

Sweden might be an easy country to get married in, but the decoration of the first civil wedding chapel in the 1910s was a cumbersome affair. How to depict love without resorting to the universal symbol of a heart? This is the story of painter Isaac Grünewald and an insuperable mission. Long live love! 

Social media captions for Pentecost

By tradition, many Swedish couples decide to get married at the Feast of Weeks in early spring when the greenery is young. During the 19th century, weddings took place in a church. Today, more than 30 religious communities in Sweden can legally officiate a marriage. But many people choose to get married before a civil official, without a religious ceremony. Sweden might be an easy country to get married in, but the decoration of the first civil wedding chapel in the 1910s was a cumbersome affair. How do you depict love without resorting to the universal symbol of a heart? This is the story painter Isaac Grünewald and an insuperable mission. Long live love! 

The video with English subtitles.

The sleeping Mother Swea

Video with subtitles in English

A small model of Mother Swea sleeping in her chair.

Video without subtitles (clean version)

Subtitles in English

Social media captions (general) 

A landmark is something to be proud of, like the Chinese Wall, Egypt’s pyramids, or the Eiffel Tower in Paris.* Sweden’s attempt to enter this league ended with a big laughter. The patriotic symbol Mother Swea is normally depicted as a powerful female warrior, holding a shield, and standing beside a lion. But sculptor Sven Boberg’s version from 1910 is anything but that. It never saw the day as a full-scale monument, but in its little size it’s a powerful testimony to artistic freedom.

*Here you have the possibility to highlight local landmarks or national monuments. 

Social media captions for 2 December 

Sweden’s attempt to create a national monument ended with a big laughter. The patriotic symbol Mother Swea is normally depicted as a powerful female warrior, holding a shield, and standing beside a lion. But sculptor Sven Boberg’s version from 1910 is anything but that. It never saw the day as a full-scale monument, but in its little size it’s a powerful testimony to artistic freedom.

On 2 December 1766, Sweden - which at that time also comprised Finland - was the first country in the world to acknowledge the freedom of the press. Freedom of expression has since become something of a national feature, itself worthy of a monument! 

The video with English subtitles.

Raoul Wallenberg's briefcase

A briefcase made of brass.

Video with subtitles in English

Video without subtitles (clean version)

Subtitles in English

Social media captions (general)

It’s from the deepest horrors that heroes arise. A true hero was Raoul Wallenberg, the man who took on the Nazi regime armed only with individual courage and a humble briefcase. Monuments not only commemorate a person, but they also educate about figures and achievements from the past. The sculptors Ulla and Gustav Kraitz decided to show not Wallenberg himself but his briefcase, a symbol of peaceful resistance.

Social media captions, Raoul Wallenberg’s Day (27 August) 

Raoul Wallenberg Day on 27 August is a day to celebrate equal rights and civil courage. Raoul Wallenberg took on the Nazi regime armed only with individual courage and a humble briefcase.

Monuments not only commemorate a person, but they also educate about achievements from the past. Instead of making a statue of Wallenberg himself, the sculptors Ulla and Gustav Kraitz decided to show his briefcase, a symbol of peaceful resistance.

The video with subtitles in English.

The fate of the Zlatan statue

A small model of the Zlatan statue.

Video with subtitles in English

Video without text (clean version)

Subtitles in English

Social media captions (general)

Who would have guessed that the statue of world-famous footballer Zlatan Ibrahimović would become one of the most vandalised pieces of public art in Sweden? And that there are symbolic connections between Ibrahimović’s statue and the bygone Emperor Justinian II?

The world of football comes with fierce rivalries. Get into the game and learn more about what might happen when you buy a rivalling football team.

The video with subtitles in English.

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                            "width": 1024,
                            "height": 768
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                    {
                        "title": "Young courage award",
                        "subtitle": "International prize for moral courage",
                        "href": "/toolkits/young-courage-award/",
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                    {
                        "title": "Swedish Music Moments",
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                            "src": "https://cms.sharingsweden.se/app/uploads/2023/08/rodrigo_rivas_ruiz-music_festival-1089_music-moments-1024x590.jpg",
                            "alt": "An audience at a music concert.",
                            "width": 1024,
                            "height": 590
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                    {
                        "title": "The cube project",
                        "subtitle": "Every person can make a difference",
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                            "caption": "Artist Isaac Grünewald's sketch for the wedding chapel at Stockholm Court House.",
                            "title": "Art-moments-Grunewald",
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                            "caption": "Scale model of Mother Svea by Sven Boberg.",
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                            "h2": true,
                            "children": "About this toolkit"
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                            "children": [
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                                    "children": "Swedish Art Moments is a series of short art videos intended for social media. They are between one and two minutes long and tell the story of a specific artwork and its historical, cultural, or social context."
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                                            "h3": true,
                                            "children": "Target audience"
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                                            "children": "The general public, especially people interested in culture."
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                                            "children": "Contact person"
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                                            "children": "&nbsp;<a href=\"mailto:annamaria.bernitz@si.se\">Anna Maria Bernitz</a>"
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                                    "iconType": "financial-support",
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                                            "h3": true,
                                            "children": "Financial support for 2024"
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                                        {
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                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                            "title": "Content included",
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                                    "title": "Grünewald and the wedding chapel",
                                    "href": "#grünewald-and-the-wedding-chapel"
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                                {
                                    "title": "Sleeping Mother Swea",
                                    "href": "#sleeping-mother-swea"
                                },
                                {
                                    "title": "Raoul Wallenberg's briefcase",
                                    "href": "#raoul-wallenberg's-briefcase"
                                },
                                {
                                    "title": "The Zlatan statue",
                                    "href": "#the-zlatan-statue"
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                                    "h2": true,
                                    "children": "How to use Swedish Art Moments"
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                                    "children": [
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                                            "children": "The videos can be posted on specific calendar days or independently. The videos are available with English subtitles and without. The clean versions and SRT files can be used for translation and subtitling to local languages."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "We appreciate if you submit an application even if no funding is required and report the social media results back to us. This allows us to measure the use and impact of the films, and helps us to improve our offer at Sharing Sweden. Thanks in advance!&nbsp;"
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                                    "children": "Social media captions (general)&nbsp;"
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                                    "type": "paragraph",
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                                    "children": "Sweden might be an easy country to get married in, but the decoration of the first civil wedding chapel in the 1910s was a cumbersome affair. How to depict love without resorting to the universal symbol of a heart? This is the story of painter Isaac Grünewald and an insuperable mission. Long live love!&nbsp;"
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                                    "type": "heading",
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                                    "h3": true,
                                    "children": "Social media captions for Pentecost"
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                                    "type": "paragraph",
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                                    "children": "By tradition, many Swedish couples decide to get married at the Feast of Weeks in early spring when the greenery is young. During the 19<sup>th</sup> century, weddings took place in a church. Today, more than 30 religious communities in Sweden can legally officiate a marriage. But many people choose to get married before a civil official, without a religious ceremony. Sweden might be an easy country to get married in, but the decoration of the first civil wedding chapel in the 1910s was a cumbersome affair. How do you depict love without resorting to the universal symbol of a heart? This is the story painter Isaac Grünewald and an insuperable mission. Long live love!&nbsp;"
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                                    "h3": true,
                                    "children": "Social media captions (general)&nbsp;"
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                                {
                                    "type": "paragraph",
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                                    "children": "A landmark is something to be proud of, like the Chinese Wall, Egypt’s pyramids, or the Eiffel Tower in Paris.* Sweden’s attempt to enter this league ended with a big laughter. The patriotic symbol Mother Swea is normally depicted as a powerful female warrior, holding a shield, and standing beside a lion. But sculptor Sven Boberg’s version from 1910 is anything but that. It never saw the day as a full-scale monument, but in its little size it’s a powerful testimony to artistic freedom."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "*Here you have the possibility to highlight local landmarks or national monuments.&nbsp;"
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                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Social media captions for 2 December&nbsp;"
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                                    "children": "Sweden’s attempt to create a national monument ended with a big laughter. The patriotic symbol Mother Swea is normally depicted as a powerful female warrior, holding a shield, and standing beside a lion. But sculptor Sven Boberg’s version from 1910 is anything but that. It never saw the day as a full-scale monument, but in its little size it’s a powerful testimony&nbsp;to artistic freedom."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "On 2 December 1766, Sweden - which at that time also comprised Finland - was the first country in the world to acknowledge the freedom of the press. Freedom of expression has since become something of a national feature, itself worthy of a monument!&nbsp;"
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                            "anchorId": "raoul-wallenberg's-briefcase",
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                                    "heading": "Raoul Wallenberg's briefcase",
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                                            "title": "Subtitles in English",
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                                            "buttonText": "Download subtitles in English (SRT 3 KB)",
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                                {
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                                    "h3": true,
                                    "children": "Social media captions (general)"
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                                    "children": "It’s from the deepest horrors that heroes arise. A true hero was Raoul Wallenberg, the man who took on the Nazi regime armed only with individual courage and a humble briefcase. Monuments not only commemorate a person, but they also educate about figures and achievements from the past. The sculptors Ulla and Gustav Kraitz decided to show not Wallenberg himself but his briefcase, a symbol of peaceful resistance."
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                                    "h3": true,
                                    "children": "Social media captions, Raoul Wallenberg’s Day (27 August)&nbsp;"
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                                    "children": "Raoul Wallenberg Day on 27 August is a day to celebrate equal rights and civil courage. Raoul Wallenberg took on the Nazi regime armed only with individual courage and a humble briefcase."
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                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Monuments not only commemorate a person, but they also educate about achievements from the past. Instead of making a statue of Wallenberg himself, the sculptors Ulla and Gustav Kraitz decided to show his briefcase, a symbol of peaceful resistance."
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                                    "heading": "The fate of the Zlatan statue",
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                                            "buttonText": "Download subtitles in English (SRT 3 KB)",
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                                    "type": "heading",
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                                    "h3": true,
                                    "children": "Social media captions (general)"
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                                {
                                    "type": "paragraph",
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                                    "children": "Who would have guessed that the statue of world-famous footballer Zlatan Ibrahimović would become one of the most vandalised pieces of public art in Sweden? And that there are symbolic connections between Ibrahimović’s statue and the bygone Emperor Justinian II?"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The world of football comes with fierce rivalries. Get into the game and learn more about what might happen when you buy a rivalling football team."
                                },
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                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Artist Isaac Grünewald's sketch for the wedding chapel at Stockholm Court House.",
                            "title": "Art-moments-Grunewald",
                            "alt": "",
                            "src": "https://cms.sharingsweden.se/app/uploads/2024/02/Art-moments-Grunewald-edited.jpg",
                            "width": 799,
                            "height": 599
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                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Scale model of Mother Svea by Sven Boberg.",
                            "title": "Moder Svea",
                            "alt": "Mother Svea depicted sleeping in her chair.",
                            "src": "https://cms.sharingsweden.se/app/uploads/2024/02/Moder-Svea.jpg",
                            "width": 1500,
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                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
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                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Swedish Art Moments is a series of short art videos intended for social media. They are between one and two minutes long and tell the story of a specific artwork and its historical, cultural, or social context."
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                            ]
                        },
                        {
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                            "children": [
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                                    "iconType": "target-audience",
                                    "children": [
                                        {
                                            "type": "heading",
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                                            "h3": true,
                                            "children": "Target audience"
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The general public, especially people interested in culture."
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                                },
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                                    "iconType": "contact",
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                                            "h3": true,
                                            "children": "Contact person"
                                        },
                                        {
                                            "type": "paragraph",
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                                            "children": "&nbsp;<a href=\"mailto:annamaria.bernitz@si.se\">Anna Maria Bernitz</a>"
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
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                                            "type": "heading",
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                                            "h3": true,
                                            "children": "Financial support for 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
                                        }
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                            ]
                        },
                        {
                            "type": "anchor-link-menu",
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                            "title": "Content included",
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                                    "title": "Grünewald and the wedding chapel",
                                    "href": "#grünewald-and-the-wedding-chapel"
                                },
                                {
                                    "title": "Sleeping Mother Swea",
                                    "href": "#sleeping-mother-swea"
                                },
                                {
                                    "title": "Raoul Wallenberg's briefcase",
                                    "href": "#raoul-wallenberg's-briefcase"
                                },
                                {
                                    "title": "The Zlatan statue",
                                    "href": "#the-zlatan-statue"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Swedish Art Moments"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The videos can be posted on specific calendar days or independently. The videos are available with English subtitles and without. The clean versions and SRT files can be used for translation and subtitling to local languages."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "We appreciate if you submit an application even if no funding is required and report the social media results back to us. This allows us to measure the use and impact of the films, and helps us to improve our offer at Sharing Sweden. Thanks in advance!&nbsp;"
                                        }
                                    ]
                                }
                            ]
                        },
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                                    "heading": "Isaac Grünewald and the wedding chapel",
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                                {
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                                    "children": "Social media captions (general)&nbsp;"
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                                {
                                    "type": "paragraph",
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                                    "children": "Sweden might be an easy country to get married in, but the decoration of the first civil wedding chapel in the 1910s was a cumbersome affair. How to depict love without resorting to the universal symbol of a heart? This is the story of painter Isaac Grünewald and an insuperable mission. Long live love!&nbsp;"
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                                {
                                    "type": "heading",
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                                    "h3": true,
                                    "children": "Social media captions for Pentecost"
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                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "By tradition, many Swedish couples decide to get married at the Feast of Weeks in early spring when the greenery is young. During the 19<sup>th</sup> century, weddings took place in a church. Today, more than 30 religious communities in Sweden can legally officiate a marriage. But many people choose to get married before a civil official, without a religious ceremony. Sweden might be an easy country to get married in, but the decoration of the first civil wedding chapel in the 1910s was a cumbersome affair. How do you depict love without resorting to the universal symbol of a heart? This is the story painter Isaac Grünewald and an insuperable mission. Long live love!&nbsp;"
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                            "type": "section",
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                                    "type": "materials-block",
                                    "heading": "The sleeping Mother Swea",
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                                    "h3": true,
                                    "children": "Social media captions (general)&nbsp;"
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                                {
                                    "type": "paragraph",
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                                    "children": "A landmark is something to be proud of, like the Chinese Wall, Egypt’s pyramids, or the Eiffel Tower in Paris.* Sweden’s attempt to enter this league ended with a big laughter. The patriotic symbol Mother Swea is normally depicted as a powerful female warrior, holding a shield, and standing beside a lion. But sculptor Sven Boberg’s version from 1910 is anything but that. It never saw the day as a full-scale monument, but in its little size it’s a powerful testimony to artistic freedom."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "*Here you have the possibility to highlight local landmarks or national monuments.&nbsp;"
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                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Social media captions for 2 December&nbsp;"
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                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Sweden’s attempt to create a national monument ended with a big laughter. The patriotic symbol Mother Swea is normally depicted as a powerful female warrior, holding a shield, and standing beside a lion. But sculptor Sven Boberg’s version from 1910 is anything but that. It never saw the day as a full-scale monument, but in its little size it’s a powerful testimony&nbsp;to artistic freedom."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "On 2 December 1766, Sweden - which at that time also comprised Finland - was the first country in the world to acknowledge the freedom of the press. Freedom of expression has since become something of a national feature, itself worthy of a monument!&nbsp;"
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                            "type": "section",
                            "anchorId": "raoul-wallenberg's-briefcase",
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                                    "type": "materials-block",
                                    "heading": "Raoul Wallenberg's briefcase",
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                                            "downloadTitle": "Wallenberg suitcase subtitles- Swedish Art Moments",
                                            "title": "Subtitles in English",
                                            "format": "srt",
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                                            "buttonText": "Download subtitles in English (SRT 3 KB)",
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                                {
                                    "type": "heading",
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                                    "h3": true,
                                    "children": "Social media captions (general)"
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                                {
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                                    "children": "It’s from the deepest horrors that heroes arise. A true hero was Raoul Wallenberg, the man who took on the Nazi regime armed only with individual courage and a humble briefcase. Monuments not only commemorate a person, but they also educate about figures and achievements from the past. The sculptors Ulla and Gustav Kraitz decided to show not Wallenberg himself but his briefcase, a symbol of peaceful resistance."
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Social media captions, Raoul Wallenberg’s Day (27 August)&nbsp;"
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Raoul Wallenberg Day on 27 August is a day to celebrate equal rights and civil courage. Raoul Wallenberg took on the Nazi regime armed only with individual courage and a humble briefcase."
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                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Monuments not only commemorate a person, but they also educate about achievements from the past. Instead of making a statue of Wallenberg himself, the sculptors Ulla and Gustav Kraitz decided to show his briefcase, a symbol of peaceful resistance."
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                                    "type": "materials-block",
                                    "heading": "The fate of the Zlatan statue",
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                                            "hidePopup": null,
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                                            "hidePopup": null,
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