QR codes used for fashion traceability How to use the material This post for social media is about Swedish fashion brand Filippa K launching a wool collection with QR codes powered by GS1. The QR codes let you trace each garment's story. Images can be downloaded via the Swedish press release from GS1 Sweden .
Find more promotional material on Swedish waste management in the toolkit Redefining waste . More material about sustainable fashion can be found in the toolkit Fashion forever .
Captions Curious about the origin of your woolly garments? Now you can follow them on their journey – from the sheep farm to the shop. 🐑 🧣
Swedish fashion brand Filippa K recently launched a collection of wool garments featuring embedded QR codes powered by GS1 that make it easy to trace each piece's story. 👀 🔍 By scanning the QR code, you can discover where the wool came from and what the production process looked like – and even get care tips for your garment.
The technical solution uses global GS1 standards, which are used to identify and share information about products, packages, locations and more. The textile industry is one of the first to follow new EU rules for digital product passports by 2030. 🇪🇺
Filippa K's wool garments are part of the Fiber Traceability Initiative, led by Axfoundation with partners GS1 Sweden, Filippa K and VirtualRouteZ. The aim of the initiative is to create a traceable and sustainable textile chain that could also be applied to other industries, such as furniture and construction. 🪑 This is one of several initiatives and projects using traceability data to track the journey of garments. 🧶
Photo: Evelyn Del Carmen/GS1 Sweden
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