Candela P-12 is the world’s first electric hydrofoil ferry. Photo: Candela. We offer toolkits and information to support you in attracting trade and investment to Sweden. Promote Swedish companies, solutions and trade in various priority industry sectors, supporting the green and digital transition. These include, but are not limited to, transport, batteries and energy, digital technology, industrials and life science.
Promoting trade in the creative sector? Find all toolkits for creative industries and culture
Photo: Margareta Bloom Sandebäck/Imagebank.sweden.se Driving a sustainable future through trade promotion Trade and investment promotion is key in accelerating the green and digital transition. All our promotional activities are designed to contribute to the goals of Sweden’s trade, investment and global competitiveness strategy.
Sweden uses Pioneer the possible as an umbrella communication concept for all trade and investment promotional efforts related to the green transition. This includes showcasing Swedish solutions, fostering international partnerships, and supporting sustainable innovation across industries. The strategy explicitly highlights Pioneer the possible as a key initiative
Pioneer the possible brand
Pioneering the way forward in the green transition Sweden stands out as a leader in the green and digital transition. Our country is powered almost entirely by fossil-free electricity, while also offering the cheapest energy in the EU. Thanks to an early carbon tax and a unique climate policy framework, Sweden's GDP has increased even as emissions have decreased. Companies like HYBRIT and Volvo showcase how Sweden combines industrial excellence with sustainable development.
Photo: Margareta Bloom Sandebäck/imagebank.sweden.se Freedom and trust foster creativity We build trust, not just business. Working closely with Swedish organisations offers a short-cut to sustainability and prosperity – for individuals, businesses and countries alike. With low levels of corruption and strong legal protections, Sweden’s business culture is based on trust and collaboration. Flat hierarchies and independence equal space for creativity.
Our innovation climate is defined by openness, collaboration, and a willingness to explore new ideas. Swedes have been behind a wealth of inventions that have changed the world – from the match and the adjustable spanner to Spotify and Klarna. And the world is brimming with creative solutions – let’s unlock them together with others.
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