Brand visual identity

A visual introduction to our brand identity.

To build a strong image of Sweden abroad, there's a brand visual identity for Sweden that provides consistency and simplicity. It aims to be efficient to use, flexible across applications and able to feature content in a globally consistent way.

When to use the visual identity

Use the brand identity for all official communication about Sweden abroad, joint Team Sweden projects, as well as by actors working with the promotion of Sweden abroad.

The brand identity is owned and continuously developed by the Council for the Promotion of Sweden (NSU), representing the Ministry for Foreign Affairs, the Ministry of Climate and Enterprise, the Ministry of Culture, the Swedish Institute, Business Sweden and Visit Sweden.

All of the features included under Brand Sweden are exclusive. If you use any logos, typefaces, designs or other brand features, you acknowledge your acceptance of the terms of use in the brand guidelines.

Make sure that at least one member of NSU has approved your use of Sweden’s brand identity.

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