Accessibility

Accessibility is a vital part of Brand Sweden. The contrast between text and background is essential when creating user-friendly interfaces. The contrast standards are established by the Web Content Accessibility Guidelines (WCAG 2.0).

The minimum level of legibility requires a 4.5:1 colour contrast for normal texts, and 3:1 for larger texts. This is equivalent to WCAG Level AA.

This section offers recommendations for the most common combinations of text and background colours, and how to handle text in combination with imagery. Should you need to incorporate new combinations, make sure they meet WCAG 2.0 level AA standards.*

*There are multiple efficient online tools and apps for contrast checking. We recommend this article from Axess Lab for finding a free colour contrast checker.

Colour contrast

Text on Sweden Yellow Standard and Sweden Blue Standard background.
Text on Sweden Yellow Standard and Sweden Blue Standard background.
Text on Black and White background.
Text on Black and White background.
Text on Grain Yellow and Pale Yellow background.
Text on Grain Yellow and Pale Yellow background.
Text on Dawn Blue and Dark Dawn Blue background.
Text on Dawn Blue and Dark Dawn Blue background.
Text on Pale Winter Grey 1 and 2 background.
Text on Pale Winter Grey 1 and 2 background.
Text on Winter Grey background.
Text on Winter Grey background.
Text on Dark Winter Grey 1 and 2 background.
Text on Dark Winter Grey 1 and 2 background.

Text over image

To make sure accesibility requirements are met, we recommend not to place text directly over imagery, illustrations or complex patterns.

Instead, we recommend placing text over a background of a solid colour.

However, if text must be placed over imagery, we recommend the use of a black layer set to at least 70 per cent opacity between text and image, with typography in white.

Dos

Black text over solid White background with image above.
✔ Black text over solid White background with image above.
White text over solid Dawn Blue background with image above.
✔ White text over solid Dawn Blue background with image above.
Text over image with minimum 70% opacity overlay.
✔ Text over image with minimum 70% opacity overlay, only to be used if previous recommended options are not possible.

Don'ts

Example of how not to do it: Black text over image without overlay.
Don't use black text over image without overlay.
Example of how not to do it: White text over image with overlay under 70% opacity.
Don't use white text over image with overlay under 70% opacity (not enough contrast).
Example of how not to do it: Colour overlay.
Don't use colour overlay.
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                                                        "content": "Accessibility is a vital part of Brand Sweden. The contrast between text and background is essential when creating user-friendly interfaces. The contrast standards are established by the Web Content Accessibility Guidelines (WCAG 2.0).",
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                                                "content": "The minimum level of legibility requires a 4.5:1 colour contrast for normal texts, and 3:1 for larger texts. This is equivalent to WCAG Level AA.",
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                                                "content": "This section offers recommendations for the most common combinations of text and background colours, and how to handle text in combination with imagery. Should you need to incorporate new combinations, make sure they meet WCAG 2.0 level AA standards.*",
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                                                "content": "*There are multiple efficient online tools and apps for contrast checking. We recommend <a href=\"https://axesslab.com/top-color-contrast-checkers/\">this article from Axess Lab</a> for finding a free colour contrast checker.",
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                                                        "anchor": "",
                                                        "content": "Colour contrast",
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                                                    "name": "core/image",
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                                                        "alt": "Text on Sweden Yellow Standard and Sweden Blue Standard background.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/colourcontrast1.png",
                                                        "caption": "Text on Sweden Yellow Standard and Sweden Blue Standard background.",
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                                                        "height": "",
                                                        "anchor": "",
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                                                                "mediaDetails": {
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                                                                    "__typename": "MediaDetails"
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                                                                "caption": null,
                                                                "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/colourcontrast1.png",
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                                                    "__typename": "CoreImageBlock"
                                                },
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                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Text on Black and White background.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/colourcontrast2.png",
                                                        "caption": "Text on Black and White background.",
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                                                },
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                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Text on Grain Yellow and Pale Yellow background.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/colourcontrast3.png",
                                                        "caption": "Text on Grain Yellow and Pale Yellow background.",
                                                        "width": "",
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                                                            "node": {
                                                                "mediaDetails": {
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                                                    "__typename": "CoreImageBlock"
                                                },
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                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Text on Dawn Blue and Dark Dawn Blue background.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/colourcontrast4.png",
                                                        "caption": "Text on Dawn Blue and Dark Dawn Blue background.",
                                                        "width": "",
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                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 1400,
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                                                                "title": "colourcontrast4",
                                                                "uri": "/the-sweden-brand/brand-visual-identity/accessibility/colourcontrast4/",
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                                                                "caption": null,
                                                                "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/colourcontrast4.png",
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                                                },
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                                                    "name": "core/image",
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                                                        "alt": "Text on Pale Winter Grey 1 and 2 background.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/colourcontrast5.png",
                                                        "caption": "Text on Pale Winter Grey 1 and 2 background.",
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                                                },
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                                                    "name": "core/image",
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                                                        "alt": "Text on Winter Grey background.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/colourcontrast6.png",
                                                        "caption": "Text on Winter Grey background.",
                                                        "width": "",
                                                        "height": "",
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                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 1400,
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                                                                "title": "colourcontrast6",
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                                                                "altText": "Text on Winter Grey background.",
                                                                "caption": null,
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                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Text on Dark Winter Grey 1 and 2 background.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/colourcontrast7.png",
                                                        "caption": "Text on Dark Winter Grey 1 and 2 background.",
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                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "",
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                                                    "name": "core/heading",
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                                                        "anchor": "",
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                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
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                                                        "content": "To make sure accesibility requirements are met, we recommend not to place text directly over imagery, illustrations or complex patterns.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
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                                                        "anchor": "",
                                                        "content": "Instead, we recommend placing text over a background of a solid colour.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
                                                },
                                                {
                                                    "name": "core/paragraph",
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                                                        "anchor": "",
                                                        "content": "However, if text must be placed over imagery, we recommend the use of a black layer set to at least 70 per cent opacity between text and image, with typography in white.",
                                                        "__typename": "CoreParagraphBlockAttributes"
                                                    },
                                                    "__typename": "CoreParagraphBlock"
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                                                {
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                                                        "anchor": "",
                                                        "content": "Dos",
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                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
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                                                    "name": "core/image",
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                                                        "alt": "Black text over solid White background with image above.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage1.png",
                                                        "caption": "✔ Black text over solid White background with image above.",
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                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
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                                                                    "height": 660,
                                                                    "width": 635,
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                                                                "title": "Accessibility_textimage1",
                                                                "uri": "/the-sweden-brand/brand-visual-identity/accessibility/accessibility_textimage1/",
                                                                "altText": "Black text over solid White background with image above.",
                                                                "caption": "✔ Black text over solid White background with image above.",
                                                                "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage1.png",
                                                                "__typename": "MediaItem"
                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                },
                                                {
                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "White text over solid Dawn Blue background with image above.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage2.png",
                                                        "caption": "✔ White text over solid Dawn Blue background with image above.",
                                                        "width": "",
                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 660,
                                                                    "width": 635,
                                                                    "__typename": "MediaDetails"
                                                                },
                                                                "title": "Accessibility_textimage2",
                                                                "uri": "/the-sweden-brand/brand-visual-identity/accessibility/accessibility_textimage2/",
                                                                "altText": "White text over solid Dawn Blue background with image above.",
                                                                "caption": "✔ White text over solid Dawn Blue background with image above.",
                                                                "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage2.png",
                                                                "__typename": "MediaItem"
                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                },
                                                {
                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Text over image with minimum 70% opacity overlay.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage3.png",
                                                        "caption": "✔ Text over image with minimum 70% opacity overlay, only to be used if previous recommended options are not possible.",
                                                        "width": "",
                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 511,
                                                                    "width": 492,
                                                                    "__typename": "MediaDetails"
                                                                },
                                                                "title": "Accessibility_textimage3",
                                                                "uri": "/the-sweden-brand/brand-visual-identity/accessibility/accessibility_textimage3/",
                                                                "altText": "Text over image with minimum 70% opacity overlay.",
                                                                "caption": "✔ Text over image with minimum 70% opacity overlay, only to be used if previous recommended options are not possible.",
                                                                "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage3.png",
                                                                "__typename": "MediaItem"
                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                },
                                                {
                                                    "name": "core/heading",
                                                    "attributes": {
                                                        "level": 3,
                                                        "anchor": "",
                                                        "content": "Don'ts",
                                                        "__typename": "CoreHeadingBlockAttributes"
                                                    },
                                                    "__typename": "CoreHeadingBlock"
                                                },
                                                {
                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Example of how not to do it: Black text over image without overlay.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage4.png",
                                                        "caption": "Don't use black text over image without overlay.",
                                                        "width": "",
                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 660,
                                                                    "width": 635,
                                                                    "__typename": "MediaDetails"
                                                                },
                                                                "title": "Accessibility_textimage4",
                                                                "uri": "/the-sweden-brand/brand-visual-identity/accessibility/accessibility_textimage4/",
                                                                "altText": "Example of how not to do it: Black text over image without overlay.",
                                                                "caption": "Don't use black text over image without overlay.",
                                                                "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage4.png",
                                                                "__typename": "MediaItem"
                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                },
                                                {
                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Example of how not to do it: White text over image with overlay under 70% opacity.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage5.png",
                                                        "caption": "Don't use white text over image with overlay under 70% opacity (not enough contrast).",
                                                        "width": "",
                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 660,
                                                                    "width": 635,
                                                                    "__typename": "MediaDetails"
                                                                },
                                                                "title": "Accessibility_textimage5",
                                                                "uri": "/the-sweden-brand/brand-visual-identity/accessibility/accessibility_textimage5/",
                                                                "altText": "Example of how not to do it: White text over image with overlay under 70% opacity.",
                                                                "caption": "Don't use white text over image with overlay under 70% opacity (not enough contrast).",
                                                                "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage5.png",
                                                                "__typename": "MediaItem"
                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                },
                                                {
                                                    "name": "core/image",
                                                    "attributes": {
                                                        "alt": "Example of how not to do it: Colour overlay.",
                                                        "url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage6.png",
                                                        "caption": "Don't use colour overlay.",
                                                        "width": "",
                                                        "height": "",
                                                        "anchor": "",
                                                        "media": {
                                                            "node": {
                                                                "mediaDetails": {
                                                                    "height": 660,
                                                                    "width": 635,
                                                                    "__typename": "MediaDetails"
                                                                },
                                                                "title": "Accessibility_textimage6",
                                                                "uri": "/the-sweden-brand/brand-visual-identity/accessibility/accessibility_textimage6/",
                                                                "altText": "Example of how not to do it: Colour overlay.",
                                                                "caption": "Don't use colour overlay.",
                                                                "sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Accessibility_textimage6.png",
                                                                "__typename": "MediaItem"
                                                            },
                                                            "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                        },
                                                        "__typename": "CoreImageBlockAttributes"
                                                    },
                                                    "__typename": "CoreImageBlock"
                                                }
                                            ],
                                            "attributes": {
                                                "showInAnchorLinkMenu": true,
                                                "anchorLinkMenuTitle": "",
                                                "__typename": "SharingSwedenTswSectionBlockAttributes"
                                            }
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
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                "events": null,
                "searchPage": null
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        },
        "category": false
    }
}