Swedish company Minesto has developed a marine technology that generates electricity from low-flow tidal streams and ocean currents. Photo: Minesto About this toolkit Attract trade and investment by positioning Sweden as the leader of the green transition! This toolkit is based on Pioneer the possible – a communication concept developed to promote Sweden from a business perspective. It can help you open doors, forge new partnerships and maintain key relationships. Be inspired – and inspire others!
Contact person Karin Kärr, karin.karr@si.se
Target audience International audiences who are interested in doing business with or investing in Sweden.
How to use Accelerating the green transition This toolkit supports trade promotion activities focusing on the green transition. It can be used for separate events or as part of a long term project. See the brand page for Pioneer the possible for more details on the long-term strategy. It can also be combined with content from the industry packs when your promotion activity has a certain industry focus.
Pioneer the possible brand The Pioneer the possible brand is designed for you in your work promoting Swedish exports and attracting investment.
The exhibition is focused on Swedish innovations and companies leading the green transition within the transport sector, energy sector, construction, and industrial sectors.
The industry packs are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more.
Presentation of the industry packs Recorded presentation of the industry packs with Karin Kärr and Kajsa Guterstam in February 2025.
Get inspired Pioneer the possible in Istanbul Photo: The Consulate General of Sweden in Istanbul The Consulate General of Sweden in Istanbul participated in the IEFT fairs. The IEFT fairs is one of the top two Study Abroad fairs in Türkiye. The consulate participates every year with a Study in Sweden stand to promote higher education programs in Sweden. At the 2023 IEFT fairs they decided to use the Pioneer the possible exhibition to create extra attention for Sweden as a sustainability leader.
Photo: The Consulate General of Sweden in Istanbul They placed the exhibition next to the fair area since they wanted students to read the exhibition and get impressed with Sweden’s sustainability approach so that it can have a positive impact when the students are choosing a destination for studies abroad.
It received a lot of attention from the visitors and presented an image of Sweden not only as a study destination but also as an attractive country for future work and business opportunities.
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