Mindshifters – Mind the shift!

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About this toolkit

To go from words to action is crucial for anyone willing to lead sustainable development. The Mindshifters toolkit encourages the participants to explore inner values, in order to communicate and act in line with them. This toolkit has been developed within the strategy for Sweden's reform cooperation, in dialogue with Swedish foreign missions in the Western Balkans and in Türkiye, who work closely with civil society. A much-needed material is conversation starters for important topics concerning sustainable development.

Target groups

Main target group is young adults from civil society, but participants could of course be of any age.

Collaborations

Activate the toolkit together with organisations and networks from civil society engaged in driving sustainable development.

Contact person

Ulrika Rosvall

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

Content included

How to use Mindshifters

The toolkit consists of workshop and communication materials. Most of the material can be translated into local languages. The material is also available on a public website for anyone to download and activate.

Get together with organisations and networks from civil society and explore your skills and inner values together.

Good luck! Mind the shift!

Workshop and workbook

Workshop manual and overview

Digital workbook

Workbook for printing

Woorkbook text for translation

The workbook is the key building block in this toolkit. It contains exercises and dilemmas to be reflected on individually and in groups. A workshop takes approximately four hours.

The dilemmas can be modified or replaced with dilemmas relevant to the local context. Insert the new dilemmas in the translated Word file.

Videos

Inner development goals

Your 90th birthday party

Inner values

Dilemmas

Communication

The app

The toolkit includes six videos serving as an introduction to the different chapters and exercises in the workbook. The videos are available for screening and via QR codes for the participants to watch on their smartphones.

The videos are available in English with English subtitles (online via the QR codes) and can be translated to your local language (for screening).

Videos with English subtitles on Vimeo

The video on dilemmas with English subtitles.

Merchandise

Posters 50x70, , can be translated

Posters 70x100, can be translated

Stickers, only in English

Tattoos, only in English

The posters can be printed and used to promote the project or as backdrops at the event. The QR codes on the posters are directed to the public website of the project (see heading below). The stickers and tattoos can be printed and handed out when organising a workshop.

Two of the posters in this toolkit.

Social media content

Social media overview

Social media text for translation

Post 1: Election (5 PNG, 5 MP4)

Post 2: equality (5 PNG, 5 MP4)

Post 3: Birthday (5 PNG, 5 MP4)

Post 4: compass (5 PNG, 5 MP4)

Stories 1 (5 PNG, 5 MP4)

Stories 2 (5 PNG, 5 MP4)

Stories 3 (5 PNG, 5 MP4)

The social media posts are interactive and based on exercises and dilemmas from the workbook. The material can be published as a campaign when activating the toolkit or throughout the year. Use the Canva links to translate and change the content.

The Canva links are available in the social media overview and the wordfile with text for translation.

One example of a social media story in this toolkit.

Public website of Mindshifters

The Mindshifters toolkit is available for everyone to download and activate. Encourage participants, organisations and the public to raise the theme of the toolkit, visit the website and arrange their own workshop, physically or digitally. Links to the website can be found in the workbook, on posters and in social media posts.

Visit the public website here: 29k.org/mindshifters

Background

This toolkit is produced within the strategy for Sweden's reform cooperation with the Western Balkans and Turkey (2021-2027). The aim is to explore and discuss values connected to human rights, the rule of law, corruption, and gender equality, based on the United Nation’s Sustainable Development Goals.

The project is initiated by The Swedish Institute. The framework originates from The Inner Development Goals, a not-for-profit and open-source initiative founded by the 29k Foundation, Ekskäret Foundation, and The New Division together with a group of researchers, experts and practitioners in leadership development and sustainability.

Related toolkits

The cube project

Every person can make a difference

A group of young people recieving an award on stage.

Young courage award

International prize for moral courage

Sweden loves equality

Join the parade

Pride and other LGBTQI+ events

Silhouettes of five women with different origins.

Her rights

Money, power, autonomy

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            "title": "Mindshifters",
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                    "title": "Log in and apply"
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                            "title": "Mindshifters",
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                            "h2": true,
                            "children": "About this toolkit"
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                                    "children": "To go from words to action is crucial for anyone willing to lead sustainable development. The Mindshifters toolkit encourages the participants to explore inner values, in order to communicate and act in line with them. This toolkit has been developed within the strategy for Sweden's reform cooperation, in dialogue with Swedish foreign missions in the Western Balkans and in Türkiye, who work closely with civil society. A much-needed material is conversation starters for important topics concerning sustainable development."
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                                            "children": "<strong>Target groups</strong>"
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                                            "children": "Main target group is young adults from civil society, but participants could of course be of any age."
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                                            "type": "heading",
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                                            "h3": true,
                                            "children": "Collaborations"
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                                            "children": "Activate the toolkit together with organisations and networks from civil society engaged in driving sustainable development."
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                                            "children": "Contact person"
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                                            "children": "<a href=\"mailto:ulrika.rosvall@si.se\">Ulrika Rosvall</a>"
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                                            "children": "Financial support for 2024"
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
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                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                            "title": "Content included",
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                                    "title": "Merchandise",
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                                    "title": "Social media content",
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                                    "title": "Public website",
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                                    "title": "Background",
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                                    "h2": true,
                                    "children": "How to use Mindshifters"
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                                    "children": [
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                                            "children": "The toolkit consists of workshop and communication materials. Most of the material can be translated into local languages. The material is also available on a public website for anyone to download and activate."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Get together with organisations and networks from civil society and explore your skills and inner values together."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Good luck! Mind the shift!"
                                        }
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                                }
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                                            "buttonText": "Download printable workbook (PDF 2 MB)",
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                                            "buttonText": "Download woorkbook text for translation  (DOCX 23 KB)",
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                                    "type": "paragraph",
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                                    "children": "The workbook is the key building block in this toolkit. It contains exercises and dilemmas to be reflected on individually and in groups. A workshop takes approximately four hours."
                                },
                                {
                                    "type": "paragraph",
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                                    "children": "The dilemmas can be modified or replaced with dilemmas relevant to the local context. Insert the new dilemmas in the translated Word file."
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                                            "download": true,
                                            "buttonText": "Download video: Inner development goals (ZIP 431 MB)",
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                                            "mediaLink": "/app/uploads/2023/09/Mindshifters-Film1_inner-developement.mp4.zip"
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                                            "downloadTitle": "Mindshifters – video Your 90th birthday party",
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                                            "image": {
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                                            "download": true,
                                            "buttonText": "Download video: Your 90th birthday party (ZIP 230 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/09/Mindshifters-Film2_90-birthday.zip"
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                                        {
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                                            "downloadTitle": "Mindshifters – video Inner values",
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                                            "format": "zip",
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                                            "buttonText": "Download video: Inner values (ZIP 472 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/09/Mindshifters-Film3_inner-values.zip"
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                                        {
                                            "id": 3077,
                                            "downloadTitle": "Mindshifters – video Dilemmas",
                                            "title": "Dilemmas",
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                                            "download": true,
                                            "buttonText": "Download video: Dilemmas (ZIP 457 MB)",
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                                            "downloadTitle": "Mindshifters – video Communication",
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                                            "downloadTitle": "Mindshifters – video The app",
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                                    "type": "paragraph",
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                                    "children": "The toolkit includes six videos serving as an introduction to the different chapters and exercises in the workbook. The videos are available for screening and via QR codes for the participants to watch on their smartphones."
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                                    "children": "The videos are available in English with English subtitles (online via the QR codes) and can be translated to your local language (for screening)."
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                                    "children": "<a href=\"https://vimeopro.com/yoursweden/mindshifters\">Videos with English subtitles on Vimeo</a>"
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                                    "heading": "Merchandise",
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                                            "downloadTitle": "Mindshifters – posters 50×70",
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                                            "buttonText": "Download posters 50x70 (PDF 2 MB)",
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                                            "downloadTitle": "Mindshifters – posters 70×100",
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                                            "buttonText": "Download posters 70x100 (PDF 1 MB)",
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                                            "downloadTitle": "Mindshifters – stickers",
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                                            "buttonText": "Download stickers (PDF 1 MB)",
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                                    "children": "The posters can be printed and used to promote the project or as backdrops at the event. The QR codes on the posters are directed to the public website of the project (see heading below). The stickers and tattoos can be printed and handed out when organising a workshop."
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                                    "caption": "Two of the posters in this toolkit.",
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                                            "download": true,
                                            "buttonText": "Download social media text for translation (DOCX 26 KB)",
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                                            "buttonText": "Download post 1 (ZIP 3 MB)",
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                                            "buttonText": "Download post 2 (ZIP 3 MB)",
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                                            "downloadTitle": "Mindshifters – some post 3 birthday",
                                            "title": "Post 3: Birthday (5 PNG, 5 MP4)",
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                                            "buttonText": "Download post 3 (ZIP 3 MB)",
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                                            "downloadTitle": "Mindshifters – some post 4 compass",
                                            "title": "Post 4: compass (5 PNG, 5 MP4)",
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                                            "buttonText": "Download post 4 (ZIP 2 MB)",
                                            "hidePopup": null,
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                                            "downloadTitle": "Mindshifters – some stories 1",
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                                            "buttonText": "Download stories 1 (ZIP 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Reaction-stories-1.zip"
                                        },
                                        {
                                            "id": 2878,
                                            "downloadTitle": "Mindshifters – some stories 2",
                                            "title": "Stories 2 (5 PNG, 5 MP4)",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-Stories2_1.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download stories 2 (ZIP 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Reaction-stories-2.zip"
                                        },
                                        {
                                            "id": 2879,
                                            "downloadTitle": "Mindshifters – some post 3",
                                            "title": "Stories 3 (5 PNG, 5 MP4)",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-Stories3_1.png",
                                                "alt": ""
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                                            "download": true,
                                            "buttonText": "Download stories 3 (ZIP 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Reaction-stories-3.zip"
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                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The social media posts are interactive and based on exercises and dilemmas from the workbook. The material can be published as a campaign when activating the toolkit or throughout the year. Use the Canva links to translate and change the content."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Canva links are available in the social media overview and the wordfile with text for translation."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "One example of a social media story in this toolkit.",
                                    "title": "Mindshifters SoMe examples_",
                                    "alt": "",
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-SoMe-examples_.png",
                                    "width": 1653,
                                    "height": 657
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "public-website",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Public website of Mindshifters"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The Mindshifters toolkit is available for everyone to download and activate. Encourage participants, organisations and the public to raise the theme of the toolkit, visit the website and arrange their own workshop, physically or digitally. Links to the website can be found in the workbook, on posters and in social media posts."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Visit the public website here: <a href=\"https://29k.org/mindshifters\">29k.org/mindshifters</a>"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "background",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Background"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "This toolkit is produced within the strategy for Sweden's reform cooperation with the Western Balkans and Turkey (2021-2027). The aim is to explore and discuss values connected to human rights, the rule of law, corruption, and gender equality, based on the United Nation’s Sustainable Development Goals."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The project is&nbsp;initiated by The Swedish Institute. The framework originates from The Inner Development Goals, a not-for-profit and open-source initiative founded by the 29k Foundation, Ekskäret Foundation, and The New Division together with a group of researchers, experts and practitioners in leadership development and sustainability."
                                }
                            ]
                        }
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                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
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            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "",
                            "title": "Mindshifters",
                            "alt": "",
                            "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters_icon_1080x1080_10.png",
                            "width": 1080,
                            "height": 720
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "To go from words to action is crucial for anyone willing to lead sustainable development. The Mindshifters toolkit encourages the participants to explore inner values, in order to communicate and act in line with them. This toolkit has been developed within the strategy for Sweden's reform cooperation, in dialogue with Swedish foreign missions in the Western Balkans and in Türkiye, who work closely with civil society. A much-needed material is conversation starters for important topics concerning sustainable development."
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                            ]
                        },
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                            "children": [
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                                    "iconType": "target-audience",
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                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "<strong>Target groups</strong>"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Main target group is young adults from civil society, but participants could of course be of any age."
                                        },
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Collaborations"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Activate the toolkit together with organisations and networks from civil society engaged in driving sustainable development."
                                        }
                                    ]
                                },
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                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "contact",
                                    "children": [
                                        {
                                            "type": "heading",
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                                            "h3": true,
                                            "children": "Contact person"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"mailto:ulrika.rosvall@si.se\">Ulrika Rosvall</a>"
                                        }
                                    ]
                                },
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                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
                                        }
                                    ]
                                }
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                            "anchorId": "",
                            "title": "Content included",
                            "anchorLinks": [
                                {
                                    "title": "Workshop and workbook",
                                    "href": "#workshop-and-workbook"
                                },
                                {
                                    "title": "Videos",
                                    "href": "#videos"
                                },
                                {
                                    "title": "Merchandise",
                                    "href": "#merchandise"
                                },
                                {
                                    "title": "Social media content",
                                    "href": "#social-media-content"
                                },
                                {
                                    "title": "Public website",
                                    "href": "#public-website"
                                },
                                {
                                    "title": "Background",
                                    "href": "#background"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Mindshifters"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The toolkit consists of workshop and communication materials. Most of the material can be translated into local languages. The material is also available on a public website for anyone to download and activate."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Get together with organisations and networks from civil society and explore your skills and inner values together."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Good luck! Mind the shift!"
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "workshop-and-workbook",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Workshop and workbook",
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                                            "downloadTitle": "Mindshifters – workshop manual and overview",
                                            "title": "Workshop manual and overview ",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-overview-thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download overview  (PDF 11 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters_overview_embassies.pdf"
                                        },
                                        {
                                            "id": 2863,
                                            "downloadTitle": "Mindshifters – digital workbook",
                                            "title": "Digital workbook",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-workbook-thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download digital workbook (PDF 234 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Workbook_Digital.pdf"
                                        },
                                        {
                                            "id": 2862,
                                            "downloadTitle": "Mindshifters – workbook for printing",
                                            "title": "Workbook for printing ",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-workbook-print-thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download printable workbook (PDF 2 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Workbook_Printable.pdf"
                                        },
                                        {
                                            "id": 2864,
                                            "downloadTitle": "Mindshifters – woorkbook text for translation",
                                            "title": "Woorkbook text for translation",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download woorkbook text for translation  (DOCX 23 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters_workbook_text_for_translation.docx"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The workbook is the key building block in this toolkit. It contains exercises and dilemmas to be reflected on individually and in groups. A workshop takes approximately four hours."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The dilemmas can be modified or replaced with dilemmas relevant to the local context. Insert the new dilemmas in the translated Word file."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "videos",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Videos",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
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                                            "id": 3074,
                                            "downloadTitle": "Mindshifters – video Inner development goals",
                                            "title": "Inner development goals",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Mindshifters-Film1-Inner-development-goals-thumbnail.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download video: Inner development goals (ZIP 431 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/09/Mindshifters-Film1_inner-developement.mp4.zip"
                                        },
                                        {
                                            "id": 3075,
                                            "downloadTitle": "Mindshifters – video Your 90th birthday party",
                                            "title": "Your 90th birthday party",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Mindshifters-Film2-90-birthday-thumbnail.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download video: Your 90th birthday party (ZIP 230 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/09/Mindshifters-Film2_90-birthday.zip"
                                        },
                                        {
                                            "id": 3076,
                                            "downloadTitle": "Mindshifters – video Inner values",
                                            "title": "Inner values",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Mindshifters-Film3-Inner-values-thumbnail.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download video: Inner values (ZIP 472 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/09/Mindshifters-Film3_inner-values.zip"
                                        },
                                        {
                                            "id": 3077,
                                            "downloadTitle": "Mindshifters – video Dilemmas",
                                            "title": "Dilemmas",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Mindshifters-Film4-dilemmas-thumbnail.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download video: Dilemmas (ZIP 457 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/09/Mindshifters-Film4_dilemmas.zip"
                                        },
                                        {
                                            "id": 3078,
                                            "downloadTitle": "Mindshifters – video Communication",
                                            "title": "Communication",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Mindshifters-Film5-communication-thumbnail.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download video: Communication (ZIP 365 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/09/Mindshifters-Film5_communication.zip"
                                        },
                                        {
                                            "id": 3079,
                                            "downloadTitle": "Mindshifters – video The app",
                                            "title": "The app",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Mindshifters-Film6-app-thumbnail.jpg",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download video: The app (ZIP 285 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/09/Mindshifters-Film6_app.mp4.zip"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The toolkit includes six videos serving as an introduction to the different chapters and exercises in the workbook. The videos are available for screening and via QR codes for the participants to watch on their smartphones."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The videos are available in English with English subtitles (online via the QR codes) and can be translated to your local language (for screening)."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://vimeopro.com/yoursweden/mindshifters\">Videos with English subtitles on Vimeo</a>"
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                            "anchorId": "merchandise",
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                                {
                                    "type": "materials-block",
                                    "heading": "Merchandise",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
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                                            "id": 2866,
                                            "downloadTitle": "Mindshifters – posters 50×70",
                                            "title": "Posters 50x70, , can be translated ",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-Poster-thumbnail.png",
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                                            "download": true,
                                            "buttonText": "Download posters 50x70 (PDF 2 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Posters-50x70-1.pdf"
                                        },
                                        {
                                            "id": 2865,
                                            "downloadTitle": "Mindshifters – posters 70×100",
                                            "title": "Posters 70x100, can be translated ",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-Poster-thumbnail.png",
                                                "alt": ""
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                                            "download": true,
                                            "buttonText": "Download posters 70x100 (PDF 1 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Posters-70x100-1.pdf"
                                        },
                                        {
                                            "id": 2867,
                                            "downloadTitle": "Mindshifters – stickers",
                                            "title": "Stickers, only in English ",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-stickers-thumbnail.png",
                                                "alt": ""
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                                            "download": true,
                                            "buttonText": "Download stickers (PDF 1 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Stickers.pdf"
                                        },
                                        {
                                            "id": 2868,
                                            "downloadTitle": "Mindshifters – tattoos",
                                            "title": "Tattoos, only in English",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-tattoos-thumbnail.png",
                                                "alt": ""
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                                            "download": true,
                                            "buttonText": "Download tattoos (PDF 1 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Tattoos.pdf"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The posters can be printed and used to promote the project or as backdrops at the event. The QR codes on the posters are directed to the public website of the project (see heading below). The stickers and tattoos can be printed and handed out when organising a workshop."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Two of the posters in this toolkit.",
                                    "title": "Mindshifters Poster examples",
                                    "alt": "",
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-Poster-examples.png",
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                                    "height": 1083
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                            "type": "section",
                            "anchorId": "social-media-content",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Social media content",
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                                            "downloadTitle": "Mindshifters – social media overview",
                                            "title": "Social media overview ",
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                                            "download": true,
                                            "buttonText": "Download social media overview  (PDF 33 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters_some_overview.pdf"
                                        },
                                        {
                                            "id": 2871,
                                            "downloadTitle": "Mindshifters – social media text for translation",
                                            "title": "Social media text for translation",
                                            "format": "docx",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download social media text for translation (DOCX 26 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters_some_texts_translation.docx"
                                        },
                                        {
                                            "id": 2872,
                                            "downloadTitle": "Mindshifters – some post 1 elections",
                                            "title": "Post 1: Election (5 PNG, 5 MP4)",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-Post1_values-election.png",
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                                            "download": true,
                                            "buttonText": "Download post 1 (ZIP 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Post-1-Election.zip"
                                        },
                                        {
                                            "id": 2873,
                                            "downloadTitle": "Mindshifters – some post 2 equality",
                                            "title": "Post 2: equality (5 PNG, 5 MP4)",
                                            "format": "zip",
                                            "image": {
                                                "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/Mindshifters-Post2_equality.png",
                                                "alt": ""
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                                            "download": true,
                                            "buttonText": "Download post 2 (ZIP 3 MB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Post-2-Equality.zip"
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                                    "children": "The social media posts are interactive and based on exercises and dilemmas from the workbook. The material can be published as a campaign when activating the toolkit or throughout the year. Use the Canva links to translate and change the content."
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                                    "children": "The Canva links are available in the social media overview and the wordfile with text for translation."
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                                    "children": "Public website of Mindshifters"
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                                    "children": "The Mindshifters toolkit is available for everyone to download and activate. Encourage participants, organisations and the public to raise the theme of the toolkit, visit the website and arrange their own workshop, physically or digitally. Links to the website can be found in the workbook, on posters and in social media posts."
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                                    "children": "Visit the public website here: <a href=\"https://29k.org/mindshifters\">29k.org/mindshifters</a>"
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                                    "children": "This toolkit is produced within the strategy for Sweden's reform cooperation with the Western Balkans and Turkey (2021-2027). The aim is to explore and discuss values connected to human rights, the rule of law, corruption, and gender equality, based on the United Nation’s Sustainable Development Goals."
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                                    "children": "The project is&nbsp;initiated by The Swedish Institute. The framework originates from The Inner Development Goals, a not-for-profit and open-source initiative founded by the 29k Foundation, Ekskäret Foundation, and The New Division together with a group of researchers, experts and practitioners in leadership development and sustainability."
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                                                        "content": "To go from words to action is crucial for anyone willing to lead sustainable development. The Mindshifters toolkit encourages the participants to explore inner values, in order to communicate and act in line with them. This toolkit has been developed within the strategy for Sweden's reform cooperation, in dialogue with Swedish foreign missions in the Western Balkans and in Türkiye, who work closely with civil society. A much-needed material is conversation starters for important topics concerning sustainable development.",
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                                                                "content": "Main target group is young adults from civil society, but participants could of course be of any age.",
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                                                                "content": "Activate the toolkit together with organisations and networks from civil society engaged in driving sustainable development.",
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                                                                "content": "<a href=\"mailto:ulrika.rosvall@si.se\">Ulrika Rosvall</a>",
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                                                                "content": "Good luck! Mind the shift!",
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                                                            "title": "Inner development goals",
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                                                            "downloadTitle": "Mindshifters – video Your 90th birthday party",
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                                                            "downloadTitle": "Mindshifters – video Inner values",
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                                                            "downloadTitle": "Mindshifters – video Dilemmas",
                                                            "title": "Dilemmas",
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                                                            "downloadTitle": "Mindshifters – video Communication",
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                                                            "downloadTitle": "Mindshifters – video The app",
                                                            "title": "The app",
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                                                        "content": "The videos are available in English with English subtitles (online via the QR codes) and can be translated to your local language (for screening).",
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                                                            "downloadTitle": "Mindshifters – stickers",
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                                                        "content": "The posters can be printed and used to promote the project or as backdrops at the event. The QR codes on the posters are directed to the public website of the project (see heading below). The stickers and tattoos can be printed and handed out when organising a workshop.",
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                                                            "downloadTitle": "Mindshifters – social media overview",
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                                                            "downloadTitle": "Mindshifters – some post 1 elections",
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                                                            "downloadTitle": "Mindshifters – some post 3 birthday",
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                                                            "buttonText": "Download post 3 (ZIP 3 MB)",
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                                                            "downloadTitle": "Mindshifters – some post 4 compass",
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                                                            "buttonText": "Download post 4 (ZIP 2 MB)",
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                                                            "downloadTitle": "Mindshifters – some stories 1",
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                                                            "buttonText": "Download stories 1 (ZIP 3 MB)",
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                                                            "mediaLink": "/app/uploads/2023/08/Mindshifters-Reaction-stories-1.zip"
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                                                            "downloadTitle": "Mindshifters – some stories 2",
                                                            "title": "Stories 2 (5 PNG, 5 MP4)",
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                                                            "download": true,
                                                            "buttonText": "Download stories 2 (ZIP 3 MB)",
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                                                        "content": "The social media posts are interactive and based on exercises and dilemmas from the workbook. The material can be published as a campaign when activating the toolkit or throughout the year. Use the Canva links to translate and change the content.",
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                                                        "content": "The Canva links are available in the social media overview and the wordfile with text for translation.",
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                                                        "content": "The Mindshifters toolkit is available for everyone to download and activate. Encourage participants, organisations and the public to raise the theme of the toolkit, visit the website and arrange their own workshop, physically or digitally. Links to the website can be found in the workbook, on posters and in social media posts.",
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                                                        "content": "Visit the public website here: <a href=\"https://29k.org/mindshifters\">29k.org/mindshifters</a>",
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                                                    "name": "core/paragraph",
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                                                        "content": "This toolkit is produced within the strategy for Sweden's reform cooperation with the Western Balkans and Turkey (2021-2027). The aim is to explore and discuss values connected to human rights, the rule of law, corruption, and gender equality, based on the United Nation’s Sustainable Development Goals.",
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                                                        "content": "The project is&nbsp;initiated by The Swedish Institute. The framework originates from The Inner Development Goals, a not-for-profit and open-source initiative founded by the 29k Foundation, Ekskäret Foundation, and The New Division together with a group of researchers, experts and practitioners in leadership development and sustainability.",
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