About this toolkit In Sweden and around the world, people are looking at waste in a whole new light. Most now realise that the Earth’s resources are finite and need to be utilised in a way that’s sustainable. Many people are ready to take on the challenge of reducing waste. All over the world, society is becoming more and more circular. The key to it all is waste. This toolkits explores how Sweden manage all the different types of waste and highlights a variety of Swedish efforts to prevent waste or turn it into a resource.
Contact person Kajsa Guterstam, kajsa.guterstam@si.se
How to use Redefining waste You can use this toolkit to raise interest in Swedish waste management. The toolkit material is focused on the waste hierarchy, textiles, packaging, plastics, plastics in oceans, food, metal, e-waste, hazardous waste, industrial and constructions waste, and traceability.
This toolkit is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to attract trade and investment. You can use communication material from Redefining waste toolkit together with the toolkit Pioneer the possible .
Webinar 5 March On 5 March, you are welcome to a webinar with project manager Kajsa Guterstam. The webinar is for Swedish foreign missions and takes place at 9:00 and 15:00 (CET). The webinar is 40 minutes long.
Webinar registration
Exhibition material and booklet The exhibition is based on the booklet, but has only 600-900 characters per section, while the folder goes more in depth. The exhibition can raise interest among those who are not yet familiar with Swedish waste management. The booklet is meant for those who already have an interest and would like to know more. There is also a digital invitation template and a poster and rollup for printing with the toolkit's key visual.
Press material Download press release template (DOCX 4 MB) Press release template Download key visual (JPG 523 KB) Key visual To obtain high resolution press images, please apply to use this toolkit.
Company directory with business cases
Related material Swedish recycling and beyond Article on Sweden.se
Smart City Sweden films Smart City Sweden is a state-founded export platform that initiates cooperation between Sweden and other countries within smart & sustainable city solutions.
Films on SmartCitySweden.com
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