Eurovision 2024 – Celebrate Eurovision Song Contest and ABBA

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Loreen, winner of the Eurovision Song Contest 2023. Photo: © Andy Von Pip/ZUMA Press Wire.

About this toolkit

In 2024, Sweden will host the Eurovision Song Contest for the 7th time. The Swedish Institute is creating communication material and event ideas for you to use to celebrate this happening!

Contact person

Michael Skoglund

Financial support for 2024

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.

Financial support and how to apply

More on Eurovision 2024

The city of Malmö will host this year's competition on 7, 9, and 11 May 2024 .

Information from Malmö

Eurovision's website

How to use Eurovision 2024

The content of the toolkit is not yet set. To give you an idea of what we will offer and make it possible to plan your different activities, we have compiled a tentative list below.

The promotional material will focus on Eurovision. On 6 April it’s also 50 years since ABBA took Europe by storm and won the 1974 Eurovision Song Contest with Waterloo. A celebration of this will also be included in the toolkit.

Social media content and videos

We will create a digital communication campaign to be used in your social media channels. It will include:

  • A suggested communication plan.
  • Videos, including greetings from Swedish Eurovision profiles.
  • Social media posts.

It will also include interactive parts such as:

  • AR-filters for Instagram:
  • Quizzes:
  • GIF stickers.

Events

Many of you are arranging events or preview parties in connection to Eurovision or an ABBA celebration. To add some sparkle to your event, we plan to create the following:

  • A visual identity and message to brand your event.
  • Tips on how to create a viewing party.
  • Templates for invitations and posters.
  • Example of giveaways and decor for you to produce locally.
  • A face hole cut-out-board of ABBA.
  • Video greetings from Swedish Eurovision profiles to be shown during the event.
    • A recorded speech from Björn Ulvaeus in English and German is already delivered. More greetings will be confirmed shortly.
  • Quiz and Eurovision bingo.
  • Playlists suitable for your event.
  • Facts about Abba and Eurovision to be used as talking points.

The different parts can be used separately or together, depending on the purpose of your event. It can also be used in connection with our toolkit Swedish Music Moments.

Webinar

On 13 March, we will arrange two webinars to present the material and have a Q&A.

  • Morning session: 09:00-10:00 CET (Swedish time)
  • Afternoon session: 15:00-16:00 CET (Swedish time)
Register and get a meeting link

More information coming soon

This site will be continuously updated.

You can also get the latest updates via Sharing Sweden's newsletter. If you haven’t already, be sure to sign up!

Sign up to the newsletter

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                                                "content": "About this toolkit",
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                                                        "content": "In 2024, Sweden will host the Eurovision Song Contest for the 7th time. The Swedish Institute is creating communication material and event ideas for you to use to celebrate this happening!",
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                                                                "anchor": "",
                                                                "content": "<a href=\"mailto:michael.skoglund@si.se\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Skoglund</a>",
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                                                                "content": "Financial support for 2024",
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                                                        {
                                                            "name": "core/paragraph",
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                                                                "content": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation.",
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                                                            "__typename": "CoreParagraphBlock"
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                                                                "content": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>",
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                                                                "content": "More on Eurovision 2024",
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                                                                "content": "The city of Malmö will host this year's competition on 7, 9, and 11 May 2024&nbsp;.",
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                                                            "name": "core/paragraph",
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                                                                "content": "<a href=\"https://malmo.se/ESC2024.html\">Information from Malmö</a>",
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                                                                "content": "<a href=\"https://eurovision.tv/\">Eurovision's website</a>",
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                                                    "title": "More information coming soon",
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                                                        "content": "How to use Eurovision 2024",
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                                                                "content": "The content of the toolkit is not yet set. To give you an idea of what we will offer and make it possible to plan your different activities, we have compiled a tentative list below.",
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                                                                "content": "The promotional material will focus on Eurovision. On 6 April it’s also 50 years since ABBA took Europe by storm and won the 1974 Eurovision Song Contest with Waterloo. A celebration of this will also be included in the toolkit.",
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                                                        "content": "Social media content and videos",
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                                                        "content": "We will create a digital communication campaign to be used in your social media channels. It will include:",
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                                                    "saveContent": "<ul><li>A suggested communication plan.</li><li>Videos, including greetings from Swedish Eurovision profiles.</li><li>Social media posts.</li></ul>",
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                                                        "content": "It will also include interactive parts such as:",
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                                                    "saveContent": "<ul><li>AR-filters for Instagram: <ul><li>Eurovision</li><li><a href=\"https://www.instagram.com/ar/217351293722734/\">ABBA</a></li></ul></li><li>Quizzes: <ul><li>Eurovision quiz </li><li><a href=\"https://sharingsweden.se/materials/abba-quiz\">ABBA quiz</a></li></ul></li><li>GIF stickers.</li></ul>",
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                                                        "content": "Many of you are arranging events or preview parties in connection to Eurovision or an ABBA celebration. To add some sparkle to your event, we plan to create the following:",
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                                                    "saveContent": "<ul><li>A visual identity and message to brand your event.</li><li>Tips on how to create a viewing party.</li><li>Templates for invitations and posters.</li><li>Example of giveaways and decor for you to produce locally.</li><li>A face hole cut-out-board of ABBA.</li><li>Video greetings from Swedish Eurovision profiles to be shown during the event.<ul><li>A recorded speech from Björn Ulvaeus in English and German is already delivered. More greetings will be confirmed shortly.</li></ul></li><li>Quiz and Eurovision bingo.</li><li>Playlists suitable for your event.</li><li>Facts about Abba and Eurovision to be used as talking points.</li></ul>",
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                                                        "content": "The different parts can be used separately or together, depending on the purpose of your event. It can also be used in connection with our toolkit <a href=\"https://sharingsweden.se/toolkits/swedish-music-moments\">Swedish Music Moments</a>.",
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                                                        "content": "On 13 March, we will arrange two webinars to present the material and have a Q&amp;A.",
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                                                    "saveContent": "<ul><li>Morning session: 09:00-10:00 CET (Swedish time)</li><li>Afternoon session: 15:00-16:00 CET (Swedish time)</li></ul>",
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                                                        "content": "This site will be continuously updated.",
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                                                        "content": "You can also get the latest updates via Sharing Sweden's newsletter. If you haven’t already, be sure to sign up!",
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                                                        "content": "<a href=\"https://sharingsweden.se/newsletter\">Sign up to the newsletter</a>",
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