Eurovision 2024 – Celebrate Eurovision Song Contest and ABBA

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Loreen on stage after winning Eurovision 2023.
Loreen, winner of the Eurovision Song Contest 2023. Photo: © Andy Von Pip/ZUMA Press Wire.
Invititation card for a Eurovision party with the title 'Sweden loves Eurovision'.
The toolkit contains both event materials, such as this invitation card, and social media materials.

About this toolkit

In 2024, Sweden was the host of the Eurovision Song Contest for the 7th time. The Swedish Institute has created communication material and event ideas for you to use to celebrate this happening! The promotional material is focused on Eurovision. On 6 April it was also 50 years since ABBA took Europe by storm and won the 1974 Eurovision Song Contest with Waterloo. A celebration of this is also included in the toolkit.

Contact person

Michael Skoglund

Financial support for 2024

Swedish foreign missions can apply for financial support for local production of the toolkit material and some costs surrounding the toolkit activation.

Financial support and how to apply

More on Eurovision 2024

The city of Malmö hosted this year's competition on 7, 9, and 11 May 2024 .

Eurovision press images

Eurovision article on Sweden.se

Information from Malmö

Eurovision's website

How to use Eurovision 2024

In this toolkit you can find communication material and event ideas to celebrate Eurovision and the ABBA 50 jubilee. The different parts of the toolkit can be used separately or together, depending on the purpose of your event. The toolkit can also be used in connection with our toolkit Swedish Music Moments.

Some material is available in Arabic. Please contact Michael Skoglund if you are interested.

Social media: Eurovision

Eurovision 2024: Suggested social media plan

Go to Giphy

Eurovision 2024: GIF stickers on Giphy

Sweden loves Eurovision

QR code for the Eurovision AR filter

Playlists

Go to Spotify

Eurovision 2024 playlist by Spotify

Swedish Eurovision winners
Go to Spotify

Swedish Eurovision winners playlist

Sweden in Eurovision
Go to Spotify

Swedish Eurovision Songs playlist

Event material: Eurovision

Eurovision 2024: How to create a viewing party

Colorful logo with a read heart instead of the word Loves
Download logo (password required)

Eurovision 2024: Visual identity (logo)

Download template at Canva

Eurovision 2024: Poster template

Go to Canva template

Eurovision 2024: Invitation card template

Eurovision 2024: Eurovision Facts

Quiz for Eurovision events

Different kinds of merch such as balloons, pins and tote bags,
The Eurovision merch includes a tote bag, paper horns, earplugs, metal pins, a temporary tattoo and giant balloons.

Please use the hashtag #SwedenLovesABBA on your posts.

GIF:s

Go to Giphy

Sweden Loves ABBA: GIF sticker on GIPHY

Event material: ABBA 50

Download video (password required)

ABBA 50 and Eurovision: Greeting from Björn (English)

Download print files (password required)

Print files for the ABBA face hole cut-out-board

Eurovision 2024: ABBA 50 text for talking points

Download logo

Sweden Loves ABBA - logo (password required)

The recorded speech from Björn Ulvaeus is available in both English and German. Parts of the ABBA event material have been developed in cooperation with Abba The Museum.

Malmö and Eurovision images

Broadcasting and music rights for events

Many of you are arranging events or preview parties in connection to Eurovision or an ABBA celebration. Here you can read about broadcasting and music rights. More tips and ideas for events can be found in the 'How to create a viewing party' document above.

Broadcasting rights
The Eurovision Song Contest is a co-production between the European Broadcasting Union (EBU) and its Member Broadcasters.

The two Semi-Finals and Grand Final of the Eurovision Song Contest can be watched live:

  • on a main terrestrial channel in all of the participating countries. Each country can only vote in one of the two Semi-Finals, so participating broadcasters may choose not to broadcast the Semi-Final they are not voting in.
  • worldwide via the live stream on the official YouTube channel of the contest, unless legal restrictions apply.
    Eurovision Song Contest 2024: Grand Final Live Stream (youtube.com)

Music rights

As always when playing music on events, you will need to seek a license from the local collecting organisation. 

Get inspired

The Swedish ambassador holding an ABBA quiz.
Photo: Manu Vega.

On April 10th, the Embassy in Madrid opened its doors to the residence for over 200 specially invited guests, including around 40 members of the media. Also attending were a group of Eurovision fans and political representatives. The music group Nebulossa, representing Spain's entry for Eurovision 2024, and the Swedish Eurovision winner Charlotte Perrelli were honored guests.

Spanish television interviewing music group Nebulossa in front of an ABBA installation.
Photo: Manu Vega.
Charlotte Perrreli performing in the embassy.
Photo: Manu Vega.

The event was organized in collaboration with the Spanish state TV broadcaster RTVE, which filmed the event for the TV news, a morning program, and an entertainment program. Other collaborators included the record label Universal Music, as well as sponsors Volvo Cars, ABB, and Securitas.

People with balloons in front of the embassy, viewed through a car door.
Photo: Manu Vega.
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                        "title": "Swedish Music Moments",
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                            "caption": "Loreen, winner of the Eurovision Song Contest 2023. Photo: © Andy Von Pip/ZUMA Press Wire.",
                            "title": "Eurovision Song Contest 2023: The Final – WINNER – SWEDEN – LOREEN",
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                                    "children": "In 2024, Sweden was the host of the Eurovision Song Contest for the 7th time. The Swedish Institute has created communication material and event ideas for you to use to celebrate this happening! The promotional material is focused on Eurovision. On 6 April it was also 50 years since ABBA took Europe by storm and won the 1974 Eurovision Song Contest with Waterloo. A celebration of this is also included in the toolkit."
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                                            "children": "<a href=\"mailto:michael.skoglund@si.se\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Skoglund</a>"
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                                            "children": "Financial support for 2024"
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                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for local production of the toolkit material and some costs surrounding the toolkit activation."
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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                                    "children": [
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                                            "h3": true,
                                            "children": "More on Eurovision 2024"
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The city of Malmö hosted this year's competition on 7, 9, and 11 May 2024&nbsp;."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://eurovision.tv/galleries\">Eurovision press images</a>"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sweden.se/culture/arts-design/sweden-and-eurovision-a-love-story\">Eurovision article on Sweden.se</a>"
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                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://malmo.se/ESC2024.html\">Information from Malmö</a>"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://eurovision.tv/\">Eurovision's website</a>"
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                                    "title": "Social media: Eurovision",
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                                {
                                    "title": "Event material: Eurovision",
                                    "href": "#event-material:-eurovision"
                                },
                                {
                                    "title": "Social media: ABBA 50",
                                    "href": "#social-media:-abba-50"
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                                {
                                    "title": "Event material: ABBA 50",
                                    "href": "#event-material:-abba-50"
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                                {
                                    "title": "Malmö and Eurovision images",
                                    "href": "#malmö-and-eurovision-images"
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                                {
                                    "title": "Broadcasting and music rights",
                                    "href": "#broadcasting-and-music-rights"
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                                {
                                    "title": "Get inspired",
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                                    "children": "How to use Eurovision 2024"
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                                            "children": "In this toolkit you can find communication material and event ideas to celebrate Eurovision and the ABBA 50 jubilee. The different parts of the toolkit can be used separately or together, depending on the purpose of your event. The toolkit can also be used in connection with our toolkit&nbsp;<a href=\"https://sharingsweden.se/toolkits/swedish-music-moments\">Swedish Music Moments</a>."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Some material is available in Arabic. Please contact Michael Skoglund if you are interested."
                                        }
                                    ]
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                                            "buttonText": "Go to Giphy",
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                                            "mediaLink": "https://giphy.com/swedense/sweden-loves-eurovision"
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                                        {
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                                            "downloadTitle": "Eurovision AR filter QR code",
                                            "title": "QR code for the Eurovision AR filter",
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                                        {
                                            "title": "Eurovision greeting from Marcus & Martinus",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Marcus-och-Martinus-thumbnail-2.jpg",
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                                            "href": "/materials/eurovision-greeting-from-marcus-martinus/"
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                                        {
                                            "title": "Greetings from Eurovision profiles",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Greetings-Eurovision-profiles_3.jpg",
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                                        {
                                            "title": "Drone footage of Malmö",
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                                                "alt": "",
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                                                "title": "Eurovision drone Malmö Thumbnail",
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                                            "downloadTitle": "Eurovision 2024: How to create a viewing party",
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                                            "image": {
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                                            "mediaLink": "https://share.mediaflow.com/en/?9PCB2B3P8T"
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                                            "title": "Quiz for Eurovision events",
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                                                "height": 800,
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                                        {
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                                    "caption": "The Eurovision merch includes a tote bag, paper horns, earplugs, metal pins, a temporary tattoo and giant balloons.",
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                                    "height": 875
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                                            "title": "Make your own ABBA hat",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/ABBA-hat-thumbnail-1.jpg",
                                                "alt": "One blue and one yellow hat with sequins.",
                                                "height": 720,
                                                "width": 396,
                                                "title": "ABBA hat thumbnail 1",
                                                "caption": ""
                                            },
                                            "href": "/materials/make-your-own-abba-hat/"
                                        },
                                        {
                                            "title": "ABBA Waterloo post",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/SoMe_ABBA_ESC.jpg",
                                                "alt": "",
                                                "height": 1514,
                                                "width": 1000,
                                                "title": "Various – 1974",
                                                "caption": "Mandatory Credit: Photo by REX (54858w)\nAbba win the Eurovision Song Contest with 'Waterloo', Brighton, Britain - 1974  - Abba with Sven-olaf Walldoff\nVarious - 1974"
                                            },
                                            "href": "/materials/abba-waterloo-post-for-6-april/"
                                        },
                                        {
                                            "title": "ABBA 50 quiz",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/SoMe_ABBA.jpg",
                                                "alt": "",
                                                "height": 1305,
                                                "width": 1000,
                                                "title": "ABBA",
                                                "caption": "SPECIAL PRICE. ABBA, clockwise Bjšrn Ulvaeus, Benny Andersson,Agnetha FŠltskog and Anni-Frid Lyngstad. Pictured in Brussels/Belgium outside a TV-studio one day before their visit to the town of Waterloo. May 1974."
                                            },
                                            "href": "/materials/abba-quiz/"
                                        },
                                        {
                                            "title": "ABBA playlist",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Sweden-loves-ABBA.png",
                                                "alt": "ABBA",
                                                "height": 284,
                                                "width": 288,
                                                "title": "Sweden loves ABBA",
                                                "caption": ""
                                            },
                                            "href": "/materials/abba-playlist/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Please use the hashtag #SwedenLovesABBA on your posts."
                                },
                                {
                                    "type": "materials-block",
                                    "heading": "GIF:s",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 12697,
                                            "downloadTitle": "Sweden Loves ABBA: GIF sticker on GIPHY",
                                            "title": "Sweden Loves ABBA: GIF sticker on GIPHY",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Sweden-loves-ABBA-GIF-sticker-thumbnail-1.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Go to Giphy",
                                            "hidePopup": null,
                                            "mediaLink": "https://giphy.com/stickers/swedense-eurovision-sweden-abba-JxmSbXTUASiTXbslpv"
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "event-material:-abba-50",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Event material: ABBA 50",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 12389,
                                            "downloadTitle": "ABBA 50 and Eurovision: Greeting from Björn (English)",
                                            "title": "ABBA 50 and Eurovision: Greeting from Björn (English)",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Bjorn-Thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Download video (password required)",
                                            "hidePopup": null,
                                            "mediaLink": "https://share.mediaflow.com/en/?I6CBXB3RY2"
                                        },
                                        {
                                            "id": 12413,
                                            "downloadTitle": "ABBA face hole cut-out-board print files",
                                            "title": "Print files for the ABBA face hole cut-out-board ",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Face-cut-out-board.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Download print files (password required)",
                                            "hidePopup": null,
                                            "mediaLink": "https://share.mediaflow.com/en/?N0CBTBN1HF"
                                        },
                                        {
                                            "id": 12350,
                                            "downloadTitle": "Eurovision 2024: ABBA 50 text for talking points",
                                            "title": "Eurovision 2024: ABBA 50 text for talking points",
                                            "format": "pdf",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download pdf (PDF 75 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/03/ABBA-50-and-Eurovision-Text-for-talking-points.pdf"
                                        },
                                        {
                                            "id": 12657,
                                            "downloadTitle": "Sweden Loves ABBA – logo",
                                            "title": "Sweden Loves ABBA - logo (password required)",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Sweden-loves-ABBA-Thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Download logo",
                                            "hidePopup": null,
                                            "mediaLink": "https://share.mediaflow.com/en/?76CBCBIV8B"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The recorded speech from Björn Ulvaeus is available in both English and German. Parts of the ABBA event material have been developed in cooperation with Abba The Museum."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "malmö-and-eurovision-images",
                            "children": [
                                {
                                    "type": "linked-image-selection",
                                    "heading": "Malmö and Eurovision images",
                                    "itemsList": [
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/fredrik_nystedt-music_festival-5704-1024x683.jpg",
                                                "alt": "",
                                                "width": 1024,
                                                "height": 683
                                            }
                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/aline_lessner-turning_torso-5535-1024x683.jpg",
                                                "alt": "",
                                                "width": 1024,
                                                "height": 683
                                            }
                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/jonatan_stalhos-melodifestivalen-5752-1024x683.jpg",
                                                "alt": "",
                                                "width": 1024,
                                                "height": 683
                                            }
                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/werner_nystrand-biking-10217-1024x768.jpg",
                                                "alt": "",
                                                "width": 1024,
                                                "height": 768
                                            }
                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/werner_nystrand-malmo_arena-10177-1-1024x717.jpg",
                                                "alt": "Malmö Arena",
                                                "width": 1024,
                                                "height": 717
                                            }
                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/werner_nystrand-malmo_skyline-7280-1024x683.jpg",
                                                "alt": "",
                                                "width": 1024,
                                                "height": 683
                                            }
                                        }
                                    ],
                                    "href": "https://imagebank.sweden.se/my-selections/1exfuwrm3e",
                                    "linkText": "Image Bank Sweden"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "broadcasting-and-music-rights",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Broadcasting and music rights for events"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Many of you are arranging events or preview parties in connection to Eurovision or an ABBA celebration. Here you can read about broadcasting and music rights. More tips and ideas for events can be found in the 'How to create a viewing party' document above."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<strong>Broadcasting rights</strong><br>The Eurovision Song Contest is a co-production between the European Broadcasting Union (EBU) and its Member Broadcasters."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The two Semi-Finals and Grand Final of the Eurovision Song Contest can be watched live:"
                                },
                                {
                                    "type": "list",
                                    "anchorId": "",
                                    "html": "<ul class=\"wp-block-list\"><li>on a main terrestrial channel in all of the participating countries. Each country can only vote in one of the two Semi-Finals, so participating broadcasters may choose not to broadcast the Semi-Final they are not voting in.<br></li><li>worldwide via the live stream on the official YouTube channel of the contest, unless legal restrictions apply. <br><a href=\"https://www.youtube.com/@EurovisionSongContest/streams\">Eurovision Song Contest 2024: Grand Final Live Stream (youtube.com)</a></li></ul>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Music rights"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "As always when playing music on events, you will need to seek a license from the local collecting organisation.&nbsp;"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "get-inspired",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Get inspired"
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Manu Vega.",
                                    "title": "Madrid-Eurovision_5_Manu-Vega",
                                    "alt": "The Swedish ambassador holding an ABBA quiz.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Madrid-Eurovision_5_Manu-Vega.jpg",
                                    "width": 1500,
                                    "height": 1000
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "On April 10th, the Embassy in Madrid opened its doors to the residence for over 200 specially invited guests, including around 40 members of the media. Also attending were a group of Eurovision fans and political representatives. The music group Nebulossa, representing Spain's entry for Eurovision 2024, and the Swedish Eurovision winner Charlotte Perrelli were honored guests."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Manu Vega.",
                                    "title": "Madrid-Eurovision_1_Manu-Vega",
                                    "alt": "Spanish television interviewing music group Nebulossa in front of an ABBA installation.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Madrid-Eurovision_1_Manu-Vega.jpg",
                                    "width": 1500,
                                    "height": 1000
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Manu Vega.",
                                    "title": "Madrid-Eurovision_4_Manu-Vega",
                                    "alt": "Charlotte Perrreli performing in the embassy.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Madrid-Eurovision_4_Manu-Vega.jpg",
                                    "width": 1500,
                                    "height": 1000
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The event was organized in collaboration with the Spanish state TV broadcaster RTVE, which filmed the event for the TV news, a morning program, and an entertainment program. Other collaborators included the record label Universal Music, as well as sponsors Volvo Cars, ABB, and Securitas."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Manu Vega.",
                                    "title": "Madrid Eurovision_2_Manu Vega",
                                    "alt": "People with balloons in front of the embassy, viewed through a car door. ",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2024/01/Madrid-Eurovision_2_Manu-Vega.jpg",
                                    "width": 1500,
                                    "height": 1000
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Loreen, winner of the Eurovision Song Contest 2023. Photo: © Andy Von Pip/ZUMA Press Wire.",
                            "title": "Eurovision Song Contest 2023: The Final – WINNER – SWEDEN – LOREEN",
                            "alt": "Loreen on stage after winning Eurovision 2023.",
                            "src": "https://cms.sharingsweden.se/app/uploads/2024/01/Eurovision_AndyVonPipp_TT.jpg",
                            "width": 2500,
                            "height": 1666
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "The toolkit contains both event materials, such as this invitation card, and social media materials.",
                            "title": "Mockups Design",
                            "alt": "Invititation card for a Eurovision party with the title 'Sweden loves Eurovision'.",
                            "src": "https://cms.sharingsweden.se/app/uploads/2024/03/SI_Eurovision_Invite-2-scaled.jpg",
                            "width": 2560,
                            "height": 1582
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "In 2024, Sweden was the host of the Eurovision Song Contest for the 7th time. The Swedish Institute has created communication material and event ideas for you to use to celebrate this happening! The promotional material is focused on Eurovision. On 6 April it was also 50 years since ABBA took Europe by storm and won the 1974 Eurovision Song Contest with Waterloo. A celebration of this is also included in the toolkit."
                                }
                            ]
                        },
                        {
                            "type": "info-box-group",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "contact",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Contact person"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"mailto:michael.skoglund@si.se\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Skoglund</a>"
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for local production of the toolkit material and some costs surrounding the toolkit activation."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "target-audience",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "More on Eurovision 2024"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "The city of Malmö hosted this year's competition on 7, 9, and 11 May 2024&nbsp;."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://eurovision.tv/galleries\">Eurovision press images</a>"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://sweden.se/culture/arts-design/sweden-and-eurovision-a-love-story\">Eurovision article on Sweden.se</a>"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://malmo.se/ESC2024.html\">Information from Malmö</a>"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://eurovision.tv/\">Eurovision's website</a>"
                                        }
                                    ]
                                }
                            ]
                        },
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                            "type": "anchor-link-menu",
                            "anchorId": "",
                            "title": "Content included",
                            "anchorLinks": [
                                {
                                    "title": "Social media: Eurovision",
                                    "href": "#social-media:-eurovision"
                                },
                                {
                                    "title": "Event material: Eurovision",
                                    "href": "#event-material:-eurovision"
                                },
                                {
                                    "title": "Social media: ABBA 50",
                                    "href": "#social-media:-abba-50"
                                },
                                {
                                    "title": "Event material: ABBA 50",
                                    "href": "#event-material:-abba-50"
                                },
                                {
                                    "title": "Malmö and Eurovision images",
                                    "href": "#malmö-and-eurovision-images"
                                },
                                {
                                    "title": "Broadcasting and music rights",
                                    "href": "#broadcasting-and-music-rights"
                                },
                                {
                                    "title": "Get inspired",
                                    "href": "#get-inspired"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Eurovision 2024"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "In this toolkit you can find communication material and event ideas to celebrate Eurovision and the ABBA 50 jubilee. The different parts of the toolkit can be used separately or together, depending on the purpose of your event. The toolkit can also be used in connection with our toolkit&nbsp;<a href=\"https://sharingsweden.se/toolkits/swedish-music-moments\">Swedish Music Moments</a>."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Some material is available in Arabic. Please contact Michael Skoglund if you are interested."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "social-media:-eurovision",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Social media: Eurovision",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 12347,
                                            "downloadTitle": "Eurovision 2024: Suggested social media plan",
                                            "title": "Eurovision 2024: Suggested social media plan",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-social-media-thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download pdf (PDF 48 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/03/Suggested-social-media-plan.pdf"
                                        },
                                        {
                                            "id": 12434,
                                            "downloadTitle": "Eurovision 2024: GIF stickers on Giphy",
                                            "title": "Eurovision 2024: GIF stickers on Giphy",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Gifstickers-thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Go to Giphy",
                                            "hidePopup": null,
                                            "mediaLink": "https://giphy.com/swedense/sweden-loves-eurovision"
                                        },
                                        {
                                            "id": 12094,
                                            "downloadTitle": "Eurovision AR filter QR code",
                                            "title": "QR code for the Eurovision AR filter",
                                            "format": "jpg",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/02/Eurovision-AR-filter-Image-scaled.jpg",
                                                "alt": "Sweden loves Eurovision"
                                            },
                                            "download": true,
                                            "buttonText": "Download QR code image (JPG 403 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/02/Eurovision-AR-filter-Image-scaled.jpg"
                                        }
                                    ]
                                },
                                {
                                    "type": "material-collections-block",
                                    "heading": "Videos and quiz for social media",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Eurovision greeting from Herrey’s",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Herreys-thumbnail-2.jpg",
                                                "alt": "The three Herrey brothers.",
                                                "height": 720,
                                                "width": 404,
                                                "title": "Herreys thumbnail 2",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-greeting-from-herreys/"
                                        },
                                        {
                                            "title": "Eurovision greeting from Charlotte Perrelli",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Charlotte-Perrelli-thumbnail.jpg",
                                                "alt": "Charlotte Perrelli smiling.",
                                                "height": 720,
                                                "width": 398,
                                                "title": "Charlotte Perrelli thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-greeting-from-charlotte-perrelli/"
                                        },
                                        {
                                            "title": "Eurovision greeting from Marcus & Martinus",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Marcus-och-Martinus-thumbnail-2.jpg",
                                                "alt": "Twins Marcus and Martinus.",
                                                "height": 720,
                                                "width": 394,
                                                "title": "Marcus och Martinus thumbnail 2",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-greeting-from-marcus-martinus/"
                                        },
                                        {
                                            "title": "Greetings from Eurovision profiles",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Greetings-Eurovision-profiles_3.jpg",
                                                "alt": "Herrey's, Charlotte Perrelli and Marcus & Martinus",
                                                "height": 678,
                                                "width": 1333,
                                                "title": "Greetings Eurovision profiles_3",
                                                "caption": ""
                                            },
                                            "href": "/materials/greetings-from-eurovision-profiles/"
                                        },
                                        {
                                            "title": "Eurovision AR filter and video",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/ESC-filter-video-thumbnail.jpg",
                                                "alt": "A cute dog using the Insta filter.",
                                                "height": 720,
                                                "width": 394,
                                                "title": "ESC filter video thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-ar-filter/"
                                        },
                                        {
                                            "title": "Eurovision quiz ",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Melodifestivalklubben-1.png",
                                                "alt": "Melodifestivalklubben OGOE Sweden",
                                                "height": 194,
                                                "width": 277,
                                                "title": "Melodifestivalklubben",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-quiz/"
                                        },
                                        {
                                            "title": "Drone footage of Malmö",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Eurovision-drone-Malmo-Thumbnail.png",
                                                "alt": "",
                                                "height": 440,
                                                "width": 452,
                                                "title": "Eurovision drone Malmö Thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/drone-footage-of-malmo/"
                                        }
                                    ]
                                },
                                {
                                    "type": "materials-block",
                                    "heading": "Playlists",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 12357,
                                            "downloadTitle": "Eurovision 2024 Spotify playlist",
                                            "title": "Eurovision 2024 playlist by Spotify",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-2024-playlist.jpg",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Go to Spotify",
                                            "hidePopup": null,
                                            "mediaLink": "https://open.spotify.com/playlist/37i9dQZF1DWVCKO3xAlT1Q?si=5a351a07ab154e3d&nd=1&dlsi=b665f85f21c8468c"
                                        },
                                        {
                                            "id": 4402,
                                            "downloadTitle": "Eurovision winners Spotify playlist",
                                            "title": "Swedish Eurovision winners playlist",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/10/Swedish-ESC-winners.png",
                                                "alt": "Swedish Eurovision winners"
                                            },
                                            "download": false,
                                            "buttonText": "Go to Spotify",
                                            "hidePopup": null,
                                            "mediaLink": "https://open.spotify.com/playlist/2Yxiyjixkvvyyw7V2PMo6N?si=k1r90JiyRz6rywLVtLll8w&nd=1"
                                        },
                                        {
                                            "id": 7241,
                                            "downloadTitle": "Sweden in Eurovision Spotify list",
                                            "title": "Swedish Eurovision Songs playlist",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/11/Sweden-in-Eurovision.png",
                                                "alt": "Sweden in Eurovision"
                                            },
                                            "download": false,
                                            "buttonText": "Go to Spotify",
                                            "hidePopup": null,
                                            "mediaLink": "https://open.spotify.com/playlist/2Yxiyjixkvvyyw7V2PMo6N?si=k1r90JiyRz6rywLVtLll8w&nd=1"
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                            "type": "section",
                            "anchorId": "event-material:-eurovision",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Event material: Eurovision",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 12345,
                                            "downloadTitle": "Eurovision 2024: How to create a viewing party",
                                            "title": "Eurovision 2024: How to create a viewing party",
                                            "format": "pdf",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-viewing-party-thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download pdf (PDF 145 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/03/Eurovision-2024-How-to-create-a-viewing-party.pdf"
                                        },
                                        {
                                            "id": 12368,
                                            "downloadTitle": "Eurovision 2024: Visual identity (logo)",
                                            "title": "Eurovision 2024: Visual identity (logo)",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Logga-SwedenLovesEurovision-thumbnail.png",
                                                "alt": "Colorful logo with a read heart instead of the word Loves"
                                            },
                                            "download": false,
                                            "buttonText": "Download logo (password required)",
                                            "hidePopup": null,
                                            "mediaLink": "https://share.mediaflow.com/en/?9PCB2B3P8T"
                                        },
                                        {
                                            "id": 12371,
                                            "downloadTitle": "Eurovision 2024: Poster template",
                                            "title": "Eurovision 2024: Poster template",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-poster-thumb.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Download template at Canva",
                                            "hidePopup": null,
                                            "mediaLink": "https://www.canva.com/design/DAGADHmpK1s/QoPXx8Bj_7FlewN7mLuANA/view?utm_content=DAGADHmpK1s&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview"
                                        },
                                        {
                                            "id": 12354,
                                            "downloadTitle": "Eurovision 2024: Invitation card template",
                                            "title": "Eurovision 2024: Invitation card template",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Invitation-Card-thumbnail-scaled.jpg",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Go to Canva template",
                                            "hidePopup": null,
                                            "mediaLink": "https://www.canva.com/design/DAGADFBWTe4/SqEO_inEzlkBd57IAPRCBA/view?utm_content=DAGADFBWTe4&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview#1"
                                        },
                                        {
                                            "id": 12393,
                                            "downloadTitle": "Eurovision 2024: Eurovision Facts",
                                            "title": "Eurovision 2024: Eurovision Facts",
                                            "format": "pdf",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download (PDF 126 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/03/Eurovision-facts-updated-2024.pdf"
                                        },
                                        {
                                            "id": 13372,
                                            "downloadTitle": "Eurovision quiz",
                                            "title": "Quiz for Eurovision events",
                                            "format": "docx",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Eurovision-quiz.png",
                                                "alt": ""
                                            },
                                            "download": true,
                                            "buttonText": "Download Eurovision quiz (DOCX 76 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/04/Eurovision-Quiz-2024.docx"
                                        }
                                    ]
                                },
                                {
                                    "type": "material-collections-block",
                                    "heading": "",
                                    "materialCollectionsList": [
                                        {
                                            "title": "Eurovision merch",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-merch.jpg",
                                                "alt": "",
                                                "height": 800,
                                                "width": 800,
                                                "title": "Eurovision merch",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-merch/"
                                        },
                                        {
                                            "title": "Eurovision bingo cards",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Eurovision-bingo-thumbnail.jpg",
                                                "alt": "Sweden loves Eurovision bingo",
                                                "height": 1419,
                                                "width": 1000,
                                                "title": "Kopia av Your paragraph text – 1",
                                                "caption": ""
                                            },
                                            "href": "/materials/eurovision-bingo-cards/"
                                        },
                                        {
                                            "title": "Drone footage of Malmö",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Eurovision-drone-Malmo-Thumbnail.png",
                                                "alt": "",
                                                "height": 440,
                                                "width": 452,
                                                "title": "Eurovision drone Malmö Thumbnail",
                                                "caption": ""
                                            },
                                            "href": "/materials/drone-footage-of-malmo/"
                                        }
                                    ]
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "The Eurovision merch includes a tote bag, paper horns, earplugs, metal pins, a temporary tattoo and giant balloons.",
                                    "title": "Eurovision-Merch-examples",
                                    "alt": "Different kinds of merch such as balloons, pins and tote bags, ",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Eurovision-Merch-examples.jpg",
                                    "width": 1500,
                                    "height": 875
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                            "anchorId": "social-media:-abba-50",
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                                    "type": "material-collections-block",
                                    "heading": "Social media: ABBA 50",
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                                        {
                                            "title": "Make your own ABBA hat",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/04/ABBA-hat-thumbnail-1.jpg",
                                                "alt": "One blue and one yellow hat with sequins.",
                                                "height": 720,
                                                "width": 396,
                                                "title": "ABBA hat thumbnail 1",
                                                "caption": ""
                                            },
                                            "href": "/materials/make-your-own-abba-hat/"
                                        },
                                        {
                                            "title": "ABBA Waterloo post",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/SoMe_ABBA_ESC.jpg",
                                                "alt": "",
                                                "height": 1514,
                                                "width": 1000,
                                                "title": "Various – 1974",
                                                "caption": "Mandatory Credit: Photo by REX (54858w)\nAbba win the Eurovision Song Contest with 'Waterloo', Brighton, Britain - 1974  - Abba with Sven-olaf Walldoff\nVarious - 1974"
                                            },
                                            "href": "/materials/abba-waterloo-post-for-6-april/"
                                        },
                                        {
                                            "title": "ABBA 50 quiz",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/SoMe_ABBA.jpg",
                                                "alt": "",
                                                "height": 1305,
                                                "width": 1000,
                                                "title": "ABBA",
                                                "caption": "SPECIAL PRICE. ABBA, clockwise Bjšrn Ulvaeus, Benny Andersson,Agnetha FŠltskog and Anni-Frid Lyngstad. Pictured in Brussels/Belgium outside a TV-studio one day before their visit to the town of Waterloo. May 1974."
                                            },
                                            "href": "/materials/abba-quiz/"
                                        },
                                        {
                                            "title": "ABBA playlist",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Sweden-loves-ABBA.png",
                                                "alt": "ABBA",
                                                "height": 284,
                                                "width": 288,
                                                "title": "Sweden loves ABBA",
                                                "caption": ""
                                            },
                                            "href": "/materials/abba-playlist/"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Please use the hashtag #SwedenLovesABBA on your posts."
                                },
                                {
                                    "type": "materials-block",
                                    "heading": "GIF:s",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 12697,
                                            "downloadTitle": "Sweden Loves ABBA: GIF sticker on GIPHY",
                                            "title": "Sweden Loves ABBA: GIF sticker on GIPHY",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Sweden-loves-ABBA-GIF-sticker-thumbnail-1.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Go to Giphy",
                                            "hidePopup": null,
                                            "mediaLink": "https://giphy.com/stickers/swedense-eurovision-sweden-abba-JxmSbXTUASiTXbslpv"
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "event-material:-abba-50",
                            "children": [
                                {
                                    "type": "materials-block",
                                    "heading": "Event material: ABBA 50",
                                    "firstMaterialFullwidth": false,
                                    "materialList": [
                                        {
                                            "id": 12389,
                                            "downloadTitle": "ABBA 50 and Eurovision: Greeting from Björn (English)",
                                            "title": "ABBA 50 and Eurovision: Greeting from Björn (English)",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Bjorn-Thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Download video (password required)",
                                            "hidePopup": null,
                                            "mediaLink": "https://share.mediaflow.com/en/?I6CBXB3RY2"
                                        },
                                        {
                                            "id": 12413,
                                            "downloadTitle": "ABBA face hole cut-out-board print files",
                                            "title": "Print files for the ABBA face hole cut-out-board ",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Face-cut-out-board.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Download print files (password required)",
                                            "hidePopup": null,
                                            "mediaLink": "https://share.mediaflow.com/en/?N0CBTBN1HF"
                                        },
                                        {
                                            "id": 12350,
                                            "downloadTitle": "Eurovision 2024: ABBA 50 text for talking points",
                                            "title": "Eurovision 2024: ABBA 50 text for talking points",
                                            "format": "pdf",
                                            "image": null,
                                            "download": true,
                                            "buttonText": "Download pdf (PDF 75 KB)",
                                            "hidePopup": null,
                                            "mediaLink": "/app/uploads/2024/03/ABBA-50-and-Eurovision-Text-for-talking-points.pdf"
                                        },
                                        {
                                            "id": 12657,
                                            "downloadTitle": "Sweden Loves ABBA – logo",
                                            "title": "Sweden Loves ABBA - logo (password required)",
                                            "format": "",
                                            "image": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/03/Sweden-loves-ABBA-Thumbnail.png",
                                                "alt": ""
                                            },
                                            "download": false,
                                            "buttonText": "Download logo",
                                            "hidePopup": null,
                                            "mediaLink": "https://share.mediaflow.com/en/?76CBCBIV8B"
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The recorded speech from Björn Ulvaeus is available in both English and German. Parts of the ABBA event material have been developed in cooperation with Abba The Museum."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "malmö-and-eurovision-images",
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                                    "type": "linked-image-selection",
                                    "heading": "Malmö and Eurovision images",
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                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/fredrik_nystedt-music_festival-5704-1024x683.jpg",
                                                "alt": "",
                                                "width": 1024,
                                                "height": 683
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                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/aline_lessner-turning_torso-5535-1024x683.jpg",
                                                "alt": "",
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                                                "height": 683
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                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/jonatan_stalhos-melodifestivalen-5752-1024x683.jpg",
                                                "alt": "",
                                                "width": 1024,
                                                "height": 683
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                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/werner_nystrand-biking-10217-1024x768.jpg",
                                                "alt": "",
                                                "width": 1024,
                                                "height": 768
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                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/werner_nystrand-malmo_arena-10177-1-1024x717.jpg",
                                                "alt": "Malmö Arena",
                                                "width": 1024,
                                                "height": 717
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                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2024/01/werner_nystrand-malmo_skyline-7280-1024x683.jpg",
                                                "alt": "",
                                                "width": 1024,
                                                "height": 683
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                                        }
                                    ],
                                    "href": "https://imagebank.sweden.se/my-selections/1exfuwrm3e",
                                    "linkText": "Image Bank Sweden"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "broadcasting-and-music-rights",
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "Broadcasting and music rights for events"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Many of you are arranging events or preview parties in connection to Eurovision or an ABBA celebration. Here you can read about broadcasting and music rights. More tips and ideas for events can be found in the 'How to create a viewing party' document above."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<strong>Broadcasting rights</strong><br>The Eurovision Song Contest is a co-production between the European Broadcasting Union (EBU) and its Member Broadcasters."
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The two Semi-Finals and Grand Final of the Eurovision Song Contest can be watched live:"
                                },
                                {
                                    "type": "list",
                                    "anchorId": "",
                                    "html": "<ul class=\"wp-block-list\"><li>on a main terrestrial channel in all of the participating countries. Each country can only vote in one of the two Semi-Finals, so participating broadcasters may choose not to broadcast the Semi-Final they are not voting in.<br></li><li>worldwide via the live stream on the official YouTube channel of the contest, unless legal restrictions apply. <br><a href=\"https://www.youtube.com/@EurovisionSongContest/streams\">Eurovision Song Contest 2024: Grand Final Live Stream (youtube.com)</a></li></ul>"
                                },
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h3": true,
                                    "children": "Music rights"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "As always when playing music on events, you will need to seek a license from the local collecting organisation.&nbsp;"
                                }
                            ]
                        },
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                            "type": "section",
                            "anchorId": "get-inspired",
                            "children": [
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                                    "type": "heading",
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                                    "h2": true,
                                    "children": "Get inspired"
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                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Manu Vega.",
                                    "title": "Madrid-Eurovision_5_Manu-Vega",
                                    "alt": "The Swedish ambassador holding an ABBA quiz.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Madrid-Eurovision_5_Manu-Vega.jpg",
                                    "width": 1500,
                                    "height": 1000
                                },
                                {
                                    "type": "paragraph",
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                                    "children": "On April 10th, the Embassy in Madrid opened its doors to the residence for over 200 specially invited guests, including around 40 members of the media. Also attending were a group of Eurovision fans and political representatives. The music group Nebulossa, representing Spain's entry for Eurovision 2024, and the Swedish Eurovision winner Charlotte Perrelli were honored guests."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Manu Vega.",
                                    "title": "Madrid-Eurovision_1_Manu-Vega",
                                    "alt": "Spanish television interviewing music group Nebulossa in front of an ABBA installation.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Madrid-Eurovision_1_Manu-Vega.jpg",
                                    "width": 1500,
                                    "height": 1000
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Manu Vega.",
                                    "title": "Madrid-Eurovision_4_Manu-Vega",
                                    "alt": "Charlotte Perrreli performing in the embassy.",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2024/04/Madrid-Eurovision_4_Manu-Vega.jpg",
                                    "width": 1500,
                                    "height": 1000
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The event was organized in collaboration with the Spanish state TV broadcaster RTVE, which filmed the event for the TV news, a morning program, and an entertainment program. Other collaborators included the record label Universal Music, as well as sponsors Volvo Cars, ABB, and Securitas."
                                },
                                {
                                    "type": "image-with-figcaption",
                                    "anchorId": "",
                                    "caption": "Photo: Manu Vega.",
                                    "title": "Madrid Eurovision_2_Manu Vega",
                                    "alt": "People with balloons in front of the embassy, viewed through a car door. ",
                                    "src": "https://cms.sharingsweden.se/app/uploads/2024/01/Madrid-Eurovision_2_Manu-Vega.jpg",
                                    "width": 1500,
                                    "height": 1000
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                                                        "content": "In 2024, Sweden was the host of the Eurovision Song Contest for the 7th time. The Swedish Institute has created communication material and event ideas for you to use to celebrate this happening! The promotional material is focused on Eurovision. On 6 April it was also 50 years since ABBA took Europe by storm and won the 1974 Eurovision Song Contest with Waterloo. A celebration of this is also included in the toolkit.",
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                                                                "content": "<a href=\"mailto:michael.skoglund@si.se\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Skoglund</a>",
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                                                                "content": "Financial support for 2024",
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                                                                "content": "Swedish foreign missions can apply for financial support for local production of the toolkit material and some costs surrounding the toolkit activation.",
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                                                                "content": "More on Eurovision 2024",
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                                                                "content": "The city of Malmö hosted this year's competition on 7, 9, and 11 May 2024&nbsp;.",
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                                                                "content": "<a href=\"https://eurovision.tv/galleries\">Eurovision press images</a>",
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                                                                "content": "<a href=\"https://sweden.se/culture/arts-design/sweden-and-eurovision-a-love-story\">Eurovision article on Sweden.se</a>",
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                                                    "title": "Social media: Eurovision",
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                                                                "content": "In this toolkit you can find communication material and event ideas to celebrate Eurovision and the ABBA 50 jubilee. The different parts of the toolkit can be used separately or together, depending on the purpose of your event. The toolkit can also be used in connection with our toolkit&nbsp;<a href=\"https://sharingsweden.se/toolkits/swedish-music-moments\">Swedish Music Moments</a>.",
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                                                                "content": "Some material is available in Arabic. Please contact Michael Skoglund if you are interested.",
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                                                        "content": "Broadcasting and music rights for events",
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                                                        "content": "Many of you are arranging events or preview parties in connection to Eurovision or an ABBA celebration. Here you can read about broadcasting and music rights. More tips and ideas for events can be found in the 'How to create a viewing party' document above.",
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                                                        "content": "<strong>Broadcasting rights</strong><br>The Eurovision Song Contest is a co-production between the European Broadcasting Union (EBU) and its Member Broadcasters.",
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                                                        "content": "The two Semi-Finals and Grand Final of the Eurovision Song Contest can be watched live:",
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                                                    "saveContent": "<ul class=\"wp-block-list\"><li>on a main terrestrial channel in all of the participating countries. Each country can only vote in one of the two Semi-Finals, so participating broadcasters may choose not to broadcast the Semi-Final they are not voting in.<br></li><li>worldwide via the live stream on the official YouTube channel of the contest, unless legal restrictions apply. <br><a href=\"https://www.youtube.com/@EurovisionSongContest/streams\">Eurovision Song Contest 2024: Grand Final Live Stream (youtube.com)</a></li></ul>",
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                                                        "content": "As always when playing music on events, you will need to seek a license from the local collecting organisation.&nbsp;",
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