Loreen, winner of the Eurovision Song Contest 2023. Photo: © Andy Von Pip/ZUMA Press Wire. The toolkit contains both event materials, such as this invitation card, and social media materials. About this toolkit In 2024, Sweden was the host of the Eurovision Song Contest for the 7th time. The Swedish Institute has created communication material and event ideas for you to use to celebrate this happening! The promotional material is focused on Eurovision. On 6 April it was also 50 years since ABBA took Europe by storm and won the 1974 Eurovision Song Contest with Waterloo. A celebration of this is also included in the toolkit.
Financial support for 2024 Swedish foreign missions can apply for financial support for local production of the toolkit material and some costs surrounding the toolkit activation.
Financial support and how to apply
How to use Eurovision 2024 In this toolkit you can find communication material and event ideas to celebrate Eurovision and the ABBA 50 jubilee. The different parts of the toolkit can be used separately or together, depending on the purpose of your event. The toolkit can also be used in connection with our toolkit Swedish Music Moments .
Some material is available in Arabic. Please contact Michael Skoglund if you are interested.
Social media: Eurovision Download pdf (PDF 48 KB) Eurovision 2024: Suggested social media plan Download QR code image (JPG 403 KB) QR code for the Eurovision AR filter Videos and quiz for social media
Event material: Eurovision Download pdf (PDF 145 KB) Eurovision 2024: How to create a viewing party Download (PDF 126 KB) Eurovision 2024: Eurovision Facts Download Eurovision quiz (DOCX 76 KB) Quiz for Eurovision events The Eurovision merch includes a tote bag, paper horns, earplugs, metal pins, a temporary tattoo and giant balloons.
Please use the hashtag #SwedenLovesABBA on your posts.
Event material: ABBA 50 Download pdf (PDF 75 KB) Eurovision 2024: ABBA 50 text for talking points The recorded speech from Björn Ulvaeus is available in both English and German. Parts of the ABBA event material have been developed in cooperation with Abba The Museum.
Broadcasting and music rights for events Many of you are arranging events or preview parties in connection to Eurovision or an ABBA celebration. Here you can read about broadcasting and music rights. More tips and ideas for events can be found in the 'How to create a viewing party' document above.
Broadcasting rights
The two Semi-Finals and Grand Final of the Eurovision Song Contest can be watched live:
on a main terrestrial channel in all of the participating countries. Each country can only vote in one of the two Semi-Finals, so participating broadcasters may choose not to broadcast the Semi-Final they are not voting in. worldwide via the live stream on the official YouTube channel of the contest, unless legal restrictions apply. Eurovision Song Contest 2024: Grand Final Live Stream (youtube.com) Music rights As always when playing music on events, you will need to seek a license from the local collecting organisation.
Get inspired Photo: Manu Vega. On April 10th, the Embassy in Madrid opened its doors to the residence for over 200 specially invited guests, including around 40 members of the media. Also attending were a group of Eurovision fans and political representatives. The music group Nebulossa, representing Spain's entry for Eurovision 2024, and the Swedish Eurovision winner Charlotte Perrelli were honored guests.
Photo: Manu Vega. Photo: Manu Vega. The event was organized in collaboration with the Spanish state TV broadcaster RTVE, which filmed the event for the TV news, a morning program, and an entertainment program. Other collaborators included the record label Universal Music, as well as sponsors Volvo Cars, ABB, and Securitas.
Photo: Manu Vega. {
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"src": "https://cms.sharingsweden.se/app/uploads/2024/01/Eurovision_AndyVonPipp_TT.jpg",
"width": 2500,
"height": 1666
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"caption": "The toolkit contains both event materials, such as this invitation card, and social media materials.",
"title": "Mockups Design",
"alt": "Invititation card for a Eurovision party with the title 'Sweden loves Eurovision'.",
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/SI_Eurovision_Invite-2-scaled.jpg",
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"height": 1582
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"children": "About this toolkit"
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"children": [
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"type": "paragraph",
"anchorId": "",
"children": "In 2024, Sweden was the host of the Eurovision Song Contest for the 7th time. The Swedish Institute has created communication material and event ideas for you to use to celebrate this happening! The promotional material is focused on Eurovision. On 6 April it was also 50 years since ABBA took Europe by storm and won the 1974 Eurovision Song Contest with Waterloo. A celebration of this is also included in the toolkit."
}
]
},
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"iconType": "contact",
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"h3": true,
"children": "Contact person"
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"children": "<a href=\"mailto:michael.skoglund@si.se\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Skoglund</a>"
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"children": "Financial support for 2024"
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"type": "paragraph",
"anchorId": "",
"children": "Swedish foreign missions can apply for financial support for local production of the toolkit material and some costs surrounding the toolkit activation."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
}
]
},
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{
"type": "heading",
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"h3": true,
"children": "More on Eurovision 2024"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The city of Malmö hosted this year's competition on 7, 9, and 11 May 2024 ."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://eurovision.tv/galleries\">Eurovision press images</a>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sweden.se/culture/arts-design/sweden-and-eurovision-a-love-story\">Eurovision article on Sweden.se</a>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://malmo.se/ESC2024.html\">Information from Malmö</a>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://eurovision.tv/\">Eurovision's website</a>"
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"title": "Social media: Eurovision",
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"title": "Event material: Eurovision",
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},
{
"title": "Social media: ABBA 50",
"href": "#social-media:-abba-50"
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"title": "Malmö and Eurovision images",
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{
"title": "Broadcasting and music rights",
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{
"title": "Get inspired",
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"children": "How to use Eurovision 2024"
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"children": "In this toolkit you can find communication material and event ideas to celebrate Eurovision and the ABBA 50 jubilee. The different parts of the toolkit can be used separately or together, depending on the purpose of your event. The toolkit can also be used in connection with our toolkit <a href=\"https://sharingsweden.se/toolkits/swedish-music-moments\">Swedish Music Moments</a>."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Some material is available in Arabic. Please contact Michael Skoglund if you are interested."
}
]
}
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{
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"height": 194,
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{
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"alt": "",
"height": 440,
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"downloadTitle": "Sweden in Eurovision Spotify list",
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"mediaLink": "https://share.mediaflow.com/en/?9PCB2B3P8T"
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{
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"children": "The recorded speech from Björn Ulvaeus is available in both English and German. Parts of the ABBA event material have been developed in cooperation with Abba The Museum."
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],
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"children": "Many of you are arranging events or preview parties in connection to Eurovision or an ABBA celebration. Here you can read about broadcasting and music rights. More tips and ideas for events can be found in the 'How to create a viewing party' document above."
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{
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"children": "<strong>Broadcasting rights</strong><br>The Eurovision Song Contest is a co-production between the European Broadcasting Union (EBU) and its Member Broadcasters."
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{
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"children": "The two Semi-Finals and Grand Final of the Eurovision Song Contest can be watched live:"
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"html": "<ul class=\"wp-block-list\"><li>on a main terrestrial channel in all of the participating countries. Each country can only vote in one of the two Semi-Finals, so participating broadcasters may choose not to broadcast the Semi-Final they are not voting in.<br></li><li>worldwide via the live stream on the official YouTube channel of the contest, unless legal restrictions apply. <br><a href=\"https://www.youtube.com/@EurovisionSongContest/streams\">Eurovision Song Contest 2024: Grand Final Live Stream (youtube.com)</a></li></ul>"
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"children": "Music rights"
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"children": "As always when playing music on events, you will need to seek a license from the local collecting organisation. "
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"caption": "Photo: Manu Vega.",
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"children": "On April 10th, the Embassy in Madrid opened its doors to the residence for over 200 specially invited guests, including around 40 members of the media. Also attending were a group of Eurovision fans and political representatives. The music group Nebulossa, representing Spain's entry for Eurovision 2024, and the Swedish Eurovision winner Charlotte Perrelli were honored guests."
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"caption": "Photo: Manu Vega.",
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"children": "The event was organized in collaboration with the Spanish state TV broadcaster RTVE, which filmed the event for the TV news, a morning program, and an entertainment program. Other collaborators included the record label Universal Music, as well as sponsors Volvo Cars, ABB, and Securitas."
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"children": "In 2024, Sweden was the host of the Eurovision Song Contest for the 7th time. The Swedish Institute has created communication material and event ideas for you to use to celebrate this happening! The promotional material is focused on Eurovision. On 6 April it was also 50 years since ABBA took Europe by storm and won the 1974 Eurovision Song Contest with Waterloo. A celebration of this is also included in the toolkit."
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"children": "Swedish foreign missions can apply for financial support for local production of the toolkit material and some costs surrounding the toolkit activation."
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"children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support and how to apply</a>"
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"children": "The city of Malmö hosted this year's competition on 7, 9, and 11 May 2024 ."
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{
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"anchorId": "",
"children": "<a href=\"https://eurovision.tv/galleries\">Eurovision press images</a>"
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{
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"children": "<a href=\"https://sweden.se/culture/arts-design/sweden-and-eurovision-a-love-story\">Eurovision article on Sweden.se</a>"
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"children": "<a href=\"https://malmo.se/ESC2024.html\">Information from Malmö</a>"
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"children": "<a href=\"https://eurovision.tv/\">Eurovision's website</a>"
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"children": "In this toolkit you can find communication material and event ideas to celebrate Eurovision and the ABBA 50 jubilee. The different parts of the toolkit can be used separately or together, depending on the purpose of your event. The toolkit can also be used in connection with our toolkit <a href=\"https://sharingsweden.se/toolkits/swedish-music-moments\">Swedish Music Moments</a>."
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{
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"children": "Some material is available in Arabic. Please contact Michael Skoglund if you are interested."
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