Malmö. Photo: Werner Nystrand/imagebank.sweden.se Abisko national park. Photo: Katja Kristoferson/Folio/imagebank.sweden.se About this toolkit The image of Sweden abroad is generally good, but the awareness of Sweden varies greatly between countries and is relatively low outside our immediate area. Increasing knowledge is an important first step in strengthening the image of Sweden.
Contact person Michael Skoglund, michael.skoglund@si.se
Target audience People with little to no knowledge about Sweden.
Financial support for 2025 Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation such as printing costs of the three publications and the Sverige A-Ö exhibition.
Financial support for foreign missions
How to use Sweden in general You can use this toolkit to introduce Sweden to an audience that has a limited knowledge of Sweden. It contains both the Sverige A-Ö exhibition, publications for local printing, and social media content.
Sverige A-Ö is a photo exhibition that presents a general image of Sweden, using the alphabet to describe what life is like in Sweden.
Please note that financial support is for local printing only, no translation costs are covered for these publications.
Social media content on Swedish society and democracy
Social media content on languages
Social media content on nature and wildlife {
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