Sweden in general – Introducing Sweden to new audiences

Apply via the SI portal
Pedestrians and bicyclists crossing a city bridge.
Malmö. Photo: Werner Nystrand/imagebank.sweden.se
A lake in Abisko with a rocky shoreline and trees in autumn colours, with mountains in the background.
Abisko national park. Photo: Katja Kristoferson/Folio/imagebank.sweden.se

About this toolkit

The image of Sweden abroad is generally good, but the awareness of Sweden varies greatly between countries and is relatively low outside our immediate area. Increasing knowledge is an important first step in strengthening the image of Sweden.

Contact person

Michael Skoglund, michael.skoglund@si.se

Target audience

People with little to no knowledge about Sweden.

Financial support for 2025

Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation such as printing costs of the three publications and the Sverige A-Ö exhibition.

Financial support for foreign missions

How to use Sweden in general

You can use this toolkit to introduce Sweden to an audience that has a limited knowledge of Sweden. It contains both the Sverige A-Ö exhibition, publications for local printing, and social media content.

Sverige A-Ö is a photo exhibition that presents a general image of Sweden, using the alphabet to describe what life is like in Sweden.

Please note that financial support is for local printing only, no translation costs are covered for these publications.

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                            "src": "/app/uploads/2024/07/biking.jpg",
                            "width": 2480,
                            "height": 1860
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Abisko national park. Photo: <a href=\"https://imagebank.sweden.se/abisko+national+park/northern+sweden/abisko%252C+lapland/3403#detail\">Katja Kristoferson/Folio/imagebank.sweden.se</a>",
                            "title": "Abisko national park",
                            "alt": "A lake in Abisko with a rocky shoreline and trees in autumn colours, with mountains in the background.",
                            "src": "/app/uploads/2024/04/abisko-national-park.jpg",
                            "width": 2480,
                            "height": 1653
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The image of Sweden abroad is generally good, but the awareness of Sweden varies greatly between countries and is relatively low outside our immediate area. Increasing knowledge is an important first step in strengthening the image of Sweden."
                                }
                            ]
                        },
                        {
                            "type": "info-box-group",
                            "anchorID": "",
                            "children": [
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "contact",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Contact person"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Michael Skoglund, michael.skoglund@si.se"
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "target-audience",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Target audience"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "People with little to no knowledge about Sweden."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2025"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation such as printing costs of the three publications and the Sverige A-Ö exhibition."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support for foreign missions</a>"
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "anchor-link-menu",
                            "title": "Content included",
                            "anchorLinks": [
                                {
                                    "href": "#sverige-a-Ö",
                                    "title": "Sverige A-Ö"
                                },
                                {
                                    "href": "#print-material",
                                    "title": "Print material"
                                },
                                {
                                    "href": "#presentation",
                                    "title": "Presentation"
                                },
                                {
                                    "href": "#general-content-for-social-media",
                                    "title": "General content for social media"
                                },
                                {
                                    "href": "#society-and-democracy",
                                    "title": "Society and democracy"
                                },
                                {
                                    "href": "#languages",
                                    "title": "Languages"
                                },
                                {
                                    "href": "#nature-and-wildlife",
                                    "title": "Nature and wildlife"
                                },
                                {
                                    "href": "#swedish-food",
                                    "title": "Swedish food"
                                },
                                {
                                    "href": "#images",
                                    "title": "Images"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Sweden in general"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "You can use this toolkit to introduce Sweden to an audience that has a limited knowledge of Sweden. It contains both the Sverige A-Ö exhibition, publications for local printing, and social media content."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "sverige-a-Ö",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Sverige A-Ö",
                                    "materialCollectionsList": [
                                        {
                                            "id": "31272",
                                            "title": "'Sverige A-Ö' exhibition",
                                            "href": "/materials/sverige-a-o-exhibition/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/sverige-a-o-exhibition-thumbnail.png",
                                                "alt": "A-Ö",
                                                "width": 688,
                                                "height": 987
                                            }
                                        },
                                        {
                                            "id": "31277",
                                            "title": "'Sverige A-Ö' folder",
                                            "href": "/materials/sverige-a-o-folder/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/sverige-a-o-folder-thumbnail.png",
                                                "alt": "A-Ö",
                                                "width": 559,
                                                "height": 796
                                            }
                                        },
                                        {
                                            "id": "26741",
                                            "title": "'Sverige A-Ö' slideshow",
                                            "href": "/materials/sverige-a-o-slideshow/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/sverige_a-o-slideshow-thumbnail.jpg",
                                                "alt": "U - uppfinning",
                                                "width": 600,
                                                "height": 338
                                            }
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": " Sverige A-Ö is a photo exhibition that presents a general image of Sweden, using the alphabet to describe what life is like in Sweden."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "print-material",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Print material",
                                    "materialCollectionsList": [
                                        {
                                            "id": "5723",
                                            "title": "Sweden – a country less ordinary",
                                            "href": "/materials/sweden-a-country-less-ordinary/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png",
                                                "alt": "Sweden - a country less ordinary",
                                                "width": 634,
                                                "height": 861
                                            }
                                        },
                                        {
                                            "id": "5848",
                                            "title": "10 things to know about Sweden",
                                            "href": "/materials/10-things-to-know-about-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/10-things-Sweden_English_.png",
                                                "alt": "",
                                                "width": 324,
                                                "height": 454
                                            }
                                        },
                                        {
                                            "id": "3656",
                                            "title": "Sweden – folder for school children",
                                            "href": "/materials/sweden-folder-for-school-children/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/Skarmbild-2023-09-20-142429.jpg",
                                                "alt": "",
                                                "width": 394,
                                                "height": 847
                                            }
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Please note that financial support is for local printing only, no translation costs are covered for these publications."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "presentation",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Presentation",
                                    "materialCollectionsList": [
                                        {
                                            "id": "4399",
                                            "title": "10 things to know about Sweden – presentation",
                                            "href": "/materials/10-things-to-know-about-sweden-presentation/",
                                            "image": {
                                                "src": "/app/uploads/2023/10/Skarmbild-2023-10-04-161347-1.jpg",
                                                "alt": "",
                                                "width": 1072,
                                                "height": 756
                                            }
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "general-content-for-social-media",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "General content for social media",
                                    "materialCollectionsList": [
                                        {
                                            "id": "4065",
                                            "title": "The history of Sweden's National Day",
                                            "href": "/materials/history-of-swedens-national-day/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/astrakan-national_day-8806.jpg",
                                                "alt": "The Swedish flag beinjg raised in a summer garden.",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "18179",
                                            "title": "The history of the Swedish flag",
                                            "href": "/materials/the-history-of-the-swedish-flag/",
                                            "image": {
                                                "src": "/app/uploads/2024/06/celebration.jpg",
                                                "alt": "A big crowd waving numerous small Swedish flags in the air.",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "18102",
                                            "title": "Sweden's National Day – Why we celebrate",
                                            "href": "/materials/why-we-celebrate/",
                                            "image": {
                                                "src": "/app/uploads/2024/05/why-we-celebrate-thumbnail.jpg",
                                                "alt": "",
                                                "width": 398,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "715",
                                            "title": "The best thing about Sweden",
                                            "href": "/materials/the-best-thing-about-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                                                "alt": "Luna Wiklund, Alpine champion, in the snow",
                                                "width": 402,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "3377",
                                            "title": "Sweden vs Switzerland",
                                            "href": "/materials/sweden-vs-switzerland/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/sweden-switzerland-illustrated-map.jpg",
                                                "alt": "",
                                                "width": 1095,
                                                "height": 946
                                            }
                                        },
                                        {
                                            "id": "7108",
                                            "title": "GIFs for social media",
                                            "href": "/materials/gifs/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/moose-gif.gif",
                                                "alt": "A moose with a blue and yellow party hat.",
                                                "width": 480,
                                                "height": 441
                                            }
                                        },
                                        {
                                            "id": "6150",
                                            "title": "Sweden’s national anthem",
                                            "href": "/materials/swedens-national-anthem/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/flag.jpg",
                                                "alt": "The Swedish flag.",
                                                "width": 1136,
                                                "height": 711
                                            }
                                        },
                                        {
                                            "id": "4022",
                                            "title": "Sweden on Spotify",
                                            "href": "/materials/sweden-on-spotify/",
                                            "image": {
                                                "src": "/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
                                                "alt": "",
                                                "width": 743,
                                                "height": 744
                                            }
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sweden.se/life/society/key-facts-about-sweden\">Key facts about Sweden at Sweden.se</a>"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sweden.se/work-business/moving-to-sweden/20-things-to-know-before-moving-to-sweden\">20 things to know before moving to Sweden  at Sweden.se</a>"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sweden.se/culture/history/history-of-sweden\">History of Sweden – more than Vikings at Sweden.se</a>"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "society-and-democracy",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Social media content on Swedish society and democracy",
                                    "materialCollectionsList": [
                                        {
                                            "id": "20735",
                                            "title": "5 laws where Sweden was first",
                                            "href": "/materials/5-laws-where-sweden-was-first/",
                                            "image": {
                                                "src": "/app/uploads/2024/07/the-swedish-parliament.jpg",
                                                "alt": "The Swedish Parliament",
                                                "width": 1706,
                                                "height": 2480
                                            }
                                        },
                                        {
                                            "id": "20733",
                                            "title": "Press freedom in Sweden",
                                            "href": "/materials/press-freedom-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/04/freedom-of-information.jpg",
                                                "alt": "Two people with headsets in a radio studio.",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "2814",
                                            "title": "How Swedish women got the right to vote",
                                            "href": "/materials/how-swedish-women-got-the-right-to-vote/",
                                            "image": {
                                                "src": "/app/uploads/2023/08/poster-1124064.jpg",
                                                "alt": "Women's right to vote",
                                                "width": 1280,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "12245",
                                            "title": "Parental leave in Sweden",
                                            "href": "/materials/parental-leave-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/03/maskor-taking_care_of_a_sick_child-8927.jpg",
                                                "alt": "A father with his child.",
                                                "width": 1000,
                                                "height": 1500
                                            }
                                        },
                                        {
                                            "id": "20729",
                                            "title": "Facts about the Swedish school system",
                                            "href": "/materials/facts-about-the-swedish-school-system/",
                                            "image": {
                                                "src": "/app/uploads/2024/07/primary-school-classroom.jpg",
                                                "alt": "Primary school classroom",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "35286",
                                            "title": "School lunches in Sweden",
                                            "href": "/materials/school-lunches-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2025/02/School-lunch.jpg",
                                                "alt": "A salad buffé in a school",
                                                "width": 1080,
                                                "height": 1920
                                            }
                                        },
                                        {
                                            "id": "20709",
                                            "title": "5 quick facts about taxes in Sweden",
                                            "href": "/materials/5-quick-facts-about-taxes-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/07/digitalisation.jpg",
                                                "alt": "Close-up of a phone screen.",
                                                "width": 1653,
                                                "height": 2480
                                            }
                                        },
                                        {
                                            "id": "3732",
                                            "title": "5 reasons why Swedes are world-leading innovators",
                                            "href": "/materials/5-reasons-why-swedes-are-world-leading-innovators/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/5_reasons_why_swedes_are_world-leading_innovators-Original.jpg",
                                                "alt": "",
                                                "width": 1280,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "12135",
                                            "title": "5 examples of gender equality in Sweden",
                                            "href": "/materials/5-examples-of-gender-equality-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/02/phia_bergdahl-on_the_job-9208-thumbnail.jpg",
                                                "alt": "An woman working in industry talking to her male coworker",
                                                "width": 800,
                                                "height": 533
                                            }
                                        },
                                        {
                                            "id": "9654",
                                            "title": "The flag and national day of the Sami people",
                                            "href": "/materials/the-sami-flag/",
                                            "image": {
                                                "src": "/app/uploads/2023/12/mikael_svensson-sami_flag-8406.jpg",
                                                "alt": "The Sami flag - blue, yellow, green and red with a circle in the middle.",
                                                "width": 1200,
                                                "height": 801
                                            }
                                        },
                                        {
                                            "id": "9650",
                                            "title": "Meänflaku – the Tornedalian flag",
                                            "href": "/materials/meanflaku-the-tornedaler-flag/",
                                            "image": {
                                                "src": "/app/uploads/2024/01/folio-meanflaku-8857.jpg",
                                                "alt": "A yellow, white and blue Tornedalian flag.",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "7007",
                                            "title": "The Roma flag",
                                            "href": "/materials/the-roma-flag/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/sofia_sabel-the_roma_flag-8758.jpg",
                                                "alt": "Young women holding the blue, green and red Roma flag.",
                                                "width": 2480,
                                                "height": 1654
                                            }
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "languages",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Social media content on languages",
                                    "materialCollectionsList": [
                                        {
                                            "id": "11994",
                                            "title": "Hello from Sweden",
                                            "href": "/materials/mother-languages-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/02/Mother-language-day.jpg",
                                                "alt": "",
                                                "width": 394,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "4860",
                                            "title": "Swedish proverbs",
                                            "href": "/materials/swedish-proverbs/",
                                            "image": {
                                                "src": "/app/uploads/2023/10/henrik_trygg-lobster-2467_FB.jpg",
                                                "alt": "A lobster on a sea chart",
                                                "width": 1200,
                                                "height": 1200
                                            }
                                        },
                                        {
                                            "id": "5542",
                                            "title": "Have you heard these Swedish words? 1.0",
                                            "href": "/materials/have-you-heard-these-swedish-words-1-0/",
                                            "image": {
                                                "src": "/app/uploads/2023/10/Swedish-Words-Badkruka.jpg",
                                                "alt": "Badkruka - a person who hesitates to jump into cold water",
                                                "width": 1600,
                                                "height": 2000
                                            }
                                        },
                                        {
                                            "id": "5538",
                                            "title": "Have you heard these Swedish words? 2.0",
                                            "href": "/materials/have-you-heard-these-swedish-words-2-0/",
                                            "image": {
                                                "src": "/app/uploads/2023/10/Swedish-words-Lordagsgodis.jpg",
                                                "alt": "Lördagsgodis",
                                                "width": 1600,
                                                "height": 2000
                                            }
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "nature-and-wildlife",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Social media content on nature and wildlife",
                                    "materialCollectionsList": [
                                        {
                                            "id": "698",
                                            "title": "Sweden from above",
                                            "href": "/materials/sweden-from-above/",
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                                                "src": "/app/uploads/2023/06/poster-1076694.jpg",
                                                "alt": "Sunlight over cliffs and lake in a forest in Jönköping",
                                                "width": 1280,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "17308",
                                            "title": "National parks in Sweden",
                                            "href": "/materials/national-parks-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/04/abisko-national-park.jpg",
                                                "alt": "A lake in Abisko with a rocky shoreline and trees in autumn colours, with mountains in the background.",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "24207",
                                            "title": "The Swedish right of public access, Allemansrätten",
                                            "href": "/materials/the-swedish-right-of-public-access-allemansratten/",
                                            "image": {
                                                "src": "/app/uploads/2024/09/access-to-nature.jpg",
                                                "alt": "Three people, one in a permobile, picking berries in the forest with their dog.",
                                                "width": 2480,
                                                "height": 1745
                                            }
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "swedish-food",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Social media content on Swedish food",
                                    "materialCollectionsList": [
                                        {
                                            "id": "4161",
                                            "title": "Recipe: Zeina Mourtada - chokladbollar",
                                            "href": "/materials/recipe-zeina-mourtada-chokladbollar/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/Chokladbollar-image-1.jpg",
                                                "alt": "",
                                                "width": 1080,
                                                "height": 1350
                                            }
                                        },
                                        {
                                            "id": "4129",
                                            "title": "Recipe: Gustav Johansson – vegan meatballs",
                                            "href": "/materials/recipe-gustav-johansson-vegan-meatballs/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/2I2A9884.jpg",
                                                "alt": "",
                                                "width": 1080,
                                                "height": 1350
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                                        },
                                        {
                                            "id": "4203",
                                            "title": "Recipe: Gustav Johansson - vegan toast skagen",
                                            "href": "/materials/recipe-gustav-johansson-vegan-toast-skagen/",
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                                                "src": "/app/uploads/2023/09/Vegan-toast-skagen-image.jpg",
                                                "alt": "",
                                                "width": 1080,
                                                "height": 1350
                                            }
                                        },
                                        {
                                            "id": "20727",
                                            "title": "Recipe: Swedish cinnamon buns",
                                            "href": "/materials/cinnamon-bun-recipe/",
                                            "image": {
                                                "src": "/app/uploads/2023/12/tina_stafren-cinnamon_buns-2936.jpg",
                                                "alt": "",
                                                "width": 800,
                                                "height": 533
                                            }
                                        },
                                        {
                                            "id": "6992",
                                            "title": "Recipe: Swedish waffles",
                                            "href": "/materials/recipe-swedish-waffles/",
                                            "image": {
                                                "src": "/app/uploads/2025/03/Vafflor-CLEAN.jpg",
                                                "alt": "Waffles",
                                                "width": 395,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "7172",
                                            "title": "Recipe: Camilla Hamid – strawberry cake",
                                            "href": "/materials/recipe-camilla-hamid-strawberry-cake/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/Strawberry-cake.png",
                                                "alt": "Camilla Hamid baking strawberry cake.",
                                                "width": 1432,
                                                "height": 767
                                            }
                                        },
                                        {
                                            "id": "7205",
                                            "title": "Recipe: Swedish apple crumble pie",
                                            "href": "/materials/recipe-swedish-apple-crumble-pie/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/apple-crumble-pie.jpg",
                                                "alt": "Ingredients for an apple pie",
                                                "width": 402,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "7423",
                                            "title": "Recipe: Lussebullar - Swedish saffron buns",
                                            "href": "/materials/recipe-lussebullar-swedish-saffron-buns/",
                                            "image": {
                                                "src": "/app/uploads/2023/12/Saffron-bun.jpg",
                                                "alt": "Two saffron buns on a wood tray.",
                                                "width": 900,
                                                "height": 1600
                                            }
                                        },
                                        {
                                            "id": "7787",
                                            "title": "Recipe: Swedish semla",
                                            "href": "/materials/recipe-swedish-semla/",
                                            "image": {
                                                "src": "/app/uploads/2023/12/Semla-Cover-photo-scaled.jpg",
                                                "alt": "A semla with whipped cream and powdered sugar.",
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                                                "height": 2560
                                            }
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sweden.se/culture/food/10-things-to-know-about-swedish-food\">10 things to know about Swedish food at Sweden.se</a>"
                                }
                            ]
                        },
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                            "anchorId": "images",
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                                {
                                    "type": "linked-image-selection",
                                    "heading": "Images",
                                    "href": "https://imagebank.sweden.se/",
                                    "linkText": "Visit Imagebank.sweden.se",
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                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/tina_axelsson-fika_moment-8073-7.jpg",
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                                                "width": 2480,
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                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/simon_paulin-paragliding-5776-7.jpg",
                                                "alt": "Paraglider with the colours of the Swedish flag.",
                                                "width": 2480,
                                                "height": 1655
                                            }
                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/magnus_liam_karlsson-stockholm_pride-5454.jpg",
                                                "alt": "A woman with a rainbow umbrella at a Pride Parade.",
                                                "width": 2480,
                                                "height": 1655
                                            }
                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/david_sandstrom-clearing_roads_from_snow-7617.jpg",
                                                "alt": "",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/margareta_bloom_sandeback-chores_can_be_fun-6887-7.jpg",
                                                "alt": "",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "imageProps": {
                                                "src": "https://cms.sharingsweden.se/app/uploads/2023/09/jerker_andersson-three-country_cairn-8526.jpg",
                                                "alt": "",
                                                "width": 2480,
                                                "height": 1653
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                                        }
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                            ]
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                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Malmö. Photo: Werner Nystrand/imagebank.sweden.se",
                            "title": "Biking",
                            "alt": "Pedestrians and bicyclists crossing a city bridge.",
                            "src": "/app/uploads/2024/07/biking.jpg",
                            "width": 2480,
                            "height": 1860
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Abisko national park. Photo: <a href=\"https://imagebank.sweden.se/abisko+national+park/northern+sweden/abisko%252C+lapland/3403#detail\">Katja Kristoferson/Folio/imagebank.sweden.se</a>",
                            "title": "Abisko national park",
                            "alt": "A lake in Abisko with a rocky shoreline and trees in autumn colours, with mountains in the background.",
                            "src": "/app/uploads/2024/04/abisko-national-park.jpg",
                            "width": 2480,
                            "height": 1653
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "About this toolkit"
                        },
                        {
                            "type": "preamble",
                            "anchorId": "",
                            "children": [
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "The image of Sweden abroad is generally good, but the awareness of Sweden varies greatly between countries and is relatively low outside our immediate area. Increasing knowledge is an important first step in strengthening the image of Sweden."
                                }
                            ]
                        },
                        {
                            "type": "info-box-group",
                            "title": "",
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                                {
                                    "type": "info-box",
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                                    "iconType": "contact",
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                                        {
                                            "type": "heading",
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                                            "h3": true,
                                            "children": "Contact person"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Michael Skoglund, michael.skoglund@si.se"
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "target-audience",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Target audience"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "People with little to no knowledge about Sweden."
                                        }
                                    ]
                                },
                                {
                                    "type": "info-box",
                                    "anchorId": "",
                                    "iconType": "financial-support",
                                    "children": [
                                        {
                                            "type": "heading",
                                            "anchorId": "",
                                            "h3": true,
                                            "children": "Financial support for 2025"
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "Swedish foreign missions can apply for financial support for costs surrounding the toolkit activation such as printing costs of the three publications and the Sverige A-Ö exhibition."
                                        },
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "<a href=\"https://cms.sharingsweden.se/promotional-material/financial-support-and-how-to-apply\">Financial support for foreign missions</a>"
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                                    "href": "#sverige-a-Ö",
                                    "title": "Sverige A-Ö"
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                                    "href": "#print-material",
                                    "title": "Print material"
                                },
                                {
                                    "href": "#presentation",
                                    "title": "Presentation"
                                },
                                {
                                    "href": "#general-content-for-social-media",
                                    "title": "General content for social media"
                                },
                                {
                                    "href": "#society-and-democracy",
                                    "title": "Society and democracy"
                                },
                                {
                                    "href": "#languages",
                                    "title": "Languages"
                                },
                                {
                                    "href": "#nature-and-wildlife",
                                    "title": "Nature and wildlife"
                                },
                                {
                                    "href": "#swedish-food",
                                    "title": "Swedish food"
                                },
                                {
                                    "href": "#images",
                                    "title": "Images"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": null,
                            "children": [
                                {
                                    "type": "heading",
                                    "anchorId": "",
                                    "h2": true,
                                    "children": "How to use Sweden in general"
                                },
                                {
                                    "type": "preamble",
                                    "anchorId": "",
                                    "children": [
                                        {
                                            "type": "paragraph",
                                            "anchorId": "",
                                            "children": "You can use this toolkit to introduce Sweden to an audience that has a limited knowledge of Sweden. It contains both the Sverige A-Ö exhibition, publications for local printing, and social media content."
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "sverige-a-Ö",
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                                {
                                    "type": "material-collections-block",
                                    "heading": "Sverige A-Ö",
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                                            "id": "31272",
                                            "title": "'Sverige A-Ö' exhibition",
                                            "href": "/materials/sverige-a-o-exhibition/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/sverige-a-o-exhibition-thumbnail.png",
                                                "alt": "A-Ö",
                                                "width": 688,
                                                "height": 987
                                            }
                                        },
                                        {
                                            "id": "31277",
                                            "title": "'Sverige A-Ö' folder",
                                            "href": "/materials/sverige-a-o-folder/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/sverige-a-o-folder-thumbnail.png",
                                                "alt": "A-Ö",
                                                "width": 559,
                                                "height": 796
                                            }
                                        },
                                        {
                                            "id": "26741",
                                            "title": "'Sverige A-Ö' slideshow",
                                            "href": "/materials/sverige-a-o-slideshow/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/sverige_a-o-slideshow-thumbnail.jpg",
                                                "alt": "U - uppfinning",
                                                "width": 600,
                                                "height": 338
                                            }
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": " Sverige A-Ö is a photo exhibition that presents a general image of Sweden, using the alphabet to describe what life is like in Sweden."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "print-material",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Print material",
                                    "materialCollectionsList": [
                                        {
                                            "id": "5723",
                                            "title": "Sweden – a country less ordinary",
                                            "href": "/materials/sweden-a-country-less-ordinary/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/Sweden-a-country-less-ordinary-thumbnail.png",
                                                "alt": "Sweden - a country less ordinary",
                                                "width": 634,
                                                "height": 861
                                            }
                                        },
                                        {
                                            "id": "5848",
                                            "title": "10 things to know about Sweden",
                                            "href": "/materials/10-things-to-know-about-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/10-things-Sweden_English_.png",
                                                "alt": "",
                                                "width": 324,
                                                "height": 454
                                            }
                                        },
                                        {
                                            "id": "3656",
                                            "title": "Sweden – folder for school children",
                                            "href": "/materials/sweden-folder-for-school-children/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/Skarmbild-2023-09-20-142429.jpg",
                                                "alt": "",
                                                "width": 394,
                                                "height": 847
                                            }
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "Please note that financial support is for local printing only, no translation costs are covered for these publications."
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "presentation",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Presentation",
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                                            "title": "10 things to know about Sweden – presentation",
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                                            "image": {
                                                "src": "/app/uploads/2023/10/Skarmbild-2023-10-04-161347-1.jpg",
                                                "alt": "",
                                                "width": 1072,
                                                "height": 756
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                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "general-content-for-social-media",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "General content for social media",
                                    "materialCollectionsList": [
                                        {
                                            "id": "4065",
                                            "title": "The history of Sweden's National Day",
                                            "href": "/materials/history-of-swedens-national-day/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/astrakan-national_day-8806.jpg",
                                                "alt": "The Swedish flag beinjg raised in a summer garden.",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "18179",
                                            "title": "The history of the Swedish flag",
                                            "href": "/materials/the-history-of-the-swedish-flag/",
                                            "image": {
                                                "src": "/app/uploads/2024/06/celebration.jpg",
                                                "alt": "A big crowd waving numerous small Swedish flags in the air.",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "18102",
                                            "title": "Sweden's National Day – Why we celebrate",
                                            "href": "/materials/why-we-celebrate/",
                                            "image": {
                                                "src": "/app/uploads/2024/05/why-we-celebrate-thumbnail.jpg",
                                                "alt": "",
                                                "width": 398,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "715",
                                            "title": "The best thing about Sweden",
                                            "href": "/materials/the-best-thing-about-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
                                                "alt": "Luna Wiklund, Alpine champion, in the snow",
                                                "width": 402,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "3377",
                                            "title": "Sweden vs Switzerland",
                                            "href": "/materials/sweden-vs-switzerland/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/sweden-switzerland-illustrated-map.jpg",
                                                "alt": "",
                                                "width": 1095,
                                                "height": 946
                                            }
                                        },
                                        {
                                            "id": "7108",
                                            "title": "GIFs for social media",
                                            "href": "/materials/gifs/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/moose-gif.gif",
                                                "alt": "A moose with a blue and yellow party hat.",
                                                "width": 480,
                                                "height": 441
                                            }
                                        },
                                        {
                                            "id": "6150",
                                            "title": "Sweden’s national anthem",
                                            "href": "/materials/swedens-national-anthem/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/flag.jpg",
                                                "alt": "The Swedish flag.",
                                                "width": 1136,
                                                "height": 711
                                            }
                                        },
                                        {
                                            "id": "4022",
                                            "title": "Sweden on Spotify",
                                            "href": "/materials/sweden-on-spotify/",
                                            "image": {
                                                "src": "/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
                                                "alt": "",
                                                "width": 743,
                                                "height": 744
                                            }
                                        }
                                    ]
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sweden.se/life/society/key-facts-about-sweden\">Key facts about Sweden at Sweden.se</a>"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sweden.se/work-business/moving-to-sweden/20-things-to-know-before-moving-to-sweden\">20 things to know before moving to Sweden  at Sweden.se</a>"
                                },
                                {
                                    "type": "paragraph",
                                    "anchorId": "",
                                    "children": "<a href=\"https://sweden.se/culture/history/history-of-sweden\">History of Sweden – more than Vikings at Sweden.se</a>"
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "society-and-democracy",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Social media content on Swedish society and democracy",
                                    "materialCollectionsList": [
                                        {
                                            "id": "20735",
                                            "title": "5 laws where Sweden was first",
                                            "href": "/materials/5-laws-where-sweden-was-first/",
                                            "image": {
                                                "src": "/app/uploads/2024/07/the-swedish-parliament.jpg",
                                                "alt": "The Swedish Parliament",
                                                "width": 1706,
                                                "height": 2480
                                            }
                                        },
                                        {
                                            "id": "20733",
                                            "title": "Press freedom in Sweden",
                                            "href": "/materials/press-freedom-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/04/freedom-of-information.jpg",
                                                "alt": "Two people with headsets in a radio studio.",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "2814",
                                            "title": "How Swedish women got the right to vote",
                                            "href": "/materials/how-swedish-women-got-the-right-to-vote/",
                                            "image": {
                                                "src": "/app/uploads/2023/08/poster-1124064.jpg",
                                                "alt": "Women's right to vote",
                                                "width": 1280,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "12245",
                                            "title": "Parental leave in Sweden",
                                            "href": "/materials/parental-leave-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/03/maskor-taking_care_of_a_sick_child-8927.jpg",
                                                "alt": "A father with his child.",
                                                "width": 1000,
                                                "height": 1500
                                            }
                                        },
                                        {
                                            "id": "20729",
                                            "title": "Facts about the Swedish school system",
                                            "href": "/materials/facts-about-the-swedish-school-system/",
                                            "image": {
                                                "src": "/app/uploads/2024/07/primary-school-classroom.jpg",
                                                "alt": "Primary school classroom",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "35286",
                                            "title": "School lunches in Sweden",
                                            "href": "/materials/school-lunches-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2025/02/School-lunch.jpg",
                                                "alt": "A salad buffé in a school",
                                                "width": 1080,
                                                "height": 1920
                                            }
                                        },
                                        {
                                            "id": "20709",
                                            "title": "5 quick facts about taxes in Sweden",
                                            "href": "/materials/5-quick-facts-about-taxes-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/07/digitalisation.jpg",
                                                "alt": "Close-up of a phone screen.",
                                                "width": 1653,
                                                "height": 2480
                                            }
                                        },
                                        {
                                            "id": "3732",
                                            "title": "5 reasons why Swedes are world-leading innovators",
                                            "href": "/materials/5-reasons-why-swedes-are-world-leading-innovators/",
                                            "image": {
                                                "src": "/app/uploads/2023/09/5_reasons_why_swedes_are_world-leading_innovators-Original.jpg",
                                                "alt": "",
                                                "width": 1280,
                                                "height": 720
                                            }
                                        },
                                        {
                                            "id": "12135",
                                            "title": "5 examples of gender equality in Sweden",
                                            "href": "/materials/5-examples-of-gender-equality-in-sweden/",
                                            "image": {
                                                "src": "/app/uploads/2024/02/phia_bergdahl-on_the_job-9208-thumbnail.jpg",
                                                "alt": "An woman working in industry talking to her male coworker",
                                                "width": 800,
                                                "height": 533
                                            }
                                        },
                                        {
                                            "id": "9654",
                                            "title": "The flag and national day of the Sami people",
                                            "href": "/materials/the-sami-flag/",
                                            "image": {
                                                "src": "/app/uploads/2023/12/mikael_svensson-sami_flag-8406.jpg",
                                                "alt": "The Sami flag - blue, yellow, green and red with a circle in the middle.",
                                                "width": 1200,
                                                "height": 801
                                            }
                                        },
                                        {
                                            "id": "9650",
                                            "title": "Meänflaku – the Tornedalian flag",
                                            "href": "/materials/meanflaku-the-tornedaler-flag/",
                                            "image": {
                                                "src": "/app/uploads/2024/01/folio-meanflaku-8857.jpg",
                                                "alt": "A yellow, white and blue Tornedalian flag.",
                                                "width": 2480,
                                                "height": 1653
                                            }
                                        },
                                        {
                                            "id": "7007",
                                            "title": "The Roma flag",
                                            "href": "/materials/the-roma-flag/",
                                            "image": {
                                                "src": "/app/uploads/2023/11/sofia_sabel-the_roma_flag-8758.jpg",
                                                "alt": "Young women holding the blue, green and red Roma flag.",
                                                "width": 2480,
                                                "height": 1654
                                            }
                                        }
                                    ]
                                }
                            ]
                        },
                        {
                            "type": "section",
                            "anchorId": "languages",
                            "children": [
                                {
                                    "type": "material-collections-block",
                                    "heading": "Social media content on languages",
                                    "materialCollectionsList": [
                                        {
                                            "id": "11994",
                                            "title": "Hello from Sweden",
                                            "href": "/materials/mother-languages-in-sweden/",
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                                                "src": "/app/uploads/2024/02/Mother-language-day.jpg",
                                                "alt": "",
                                                "width": 394,
                                                "height": 720
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                                        },
                                        {
                                            "id": "4860",
                                            "title": "Swedish proverbs",
                                            "href": "/materials/swedish-proverbs/",
                                            "image": {
                                                "src": "/app/uploads/2023/10/henrik_trygg-lobster-2467_FB.jpg",
                                                "alt": "A lobster on a sea chart",
                                                "width": 1200,
                                                "height": 1200
                                            }
                                        },
                                        {
                                            "id": "5542",
                                            "title": "Have you heard these Swedish words? 1.0",
                                            "href": "/materials/have-you-heard-these-swedish-words-1-0/",
                                            "image": {
                                                "src": "/app/uploads/2023/10/Swedish-Words-Badkruka.jpg",
                                                "alt": "Badkruka - a person who hesitates to jump into cold water",
                                                "width": 1600,
                                                "height": 2000
                                            }
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                        "name": "Arabic",
                        "slug": "arabic"
                    },
                    {
                        "id": 48,
                        "name": "Armenian",
                        "slug": "armenian"
                    },
                    {
                        "id": 56,
                        "name": "Bosnian",
                        "slug": "bosnian"
                    },
                    {
                        "id": 34,
                        "name": "Chinese",
                        "slug": "chinese"
                    },
                    {
                        "id": 49,
                        "name": "Croatian",
                        "slug": "croatian"
                    },
                    {
                        "id": 60,
                        "name": "Cypriot Greek",
                        "slug": "cypriot-greek"
                    },
                    {
                        "id": 7,
                        "name": "English",
                        "slug": "english"
                    },
                    {
                        "id": 59,
                        "name": "Estonian",
                        "slug": "estonian"
                    },
                    {
                        "id": 61,
                        "name": "Filipino",
                        "slug": "filipino"
                    },
                    {
                        "id": 38,
                        "name": "French",
                        "slug": "french"
                    },
                    {
                        "id": 62,
                        "name": "Georgian",
                        "slug": "georgian"
                    },
                    {
                        "id": 37,
                        "name": "German",
                        "slug": "german"
                    },
                    {
                        "id": 64,
                        "name": "Italian",
                        "slug": "italian"
                    },
                    {
                        "id": 32,
                        "name": "Korean",
                        "slug": "korean"
                    },
                    {
                        "id": 50,
                        "name": "Latvian",
                        "slug": "latvian"
                    },
                    {
                        "id": 58,
                        "name": "Lithuanian",
                        "slug": "lithuanian"
                    },
                    {
                        "id": 55,
                        "name": "Macedonian",
                        "slug": "macedonian"
                    },
                    {
                        "id": 57,
                        "name": "Polish",
                        "slug": "polish"
                    },
                    {
                        "id": 53,
                        "name": "Portuguese",
                        "slug": "portuguese"
                    },
                    {
                        "id": 75,
                        "name": "Romanian",
                        "slug": "romanian"
                    },
                    {
                        "id": 10,
                        "name": "Russian",
                        "slug": "russian"
                    },
                    {
                        "id": 76,
                        "name": "Serbian",
                        "slug": "serbian"
                    },
                    {
                        "id": 74,
                        "name": "Slovak",
                        "slug": "slovak"
                    },
                    {
                        "id": 51,
                        "name": "Slovenian",
                        "slug": "slovenian"
                    },
                    {
                        "id": 35,
                        "name": "Spanish",
                        "slug": "spanish"
                    },
                    {
                        "id": 43,
                        "name": "Swedish",
                        "slug": "swedish"
                    },
                    {
                        "id": 63,
                        "name": "Thai",
                        "slug": "thai"
                    },
                    {
                        "id": 52,
                        "name": "Turkish",
                        "slug": "turkish"
                    },
                    {
                        "id": 65,
                        "name": "Vietnamese",
                        "slug": "vietnamese"
                    }
                ]
            },
            "material_format": {
                "name": "Formats",
                "terms": [
                    {
                        "id": 44,
                        "name": "Exhibitions",
                        "slug": "exhibitions"
                    },
                    {
                        "id": 30,
                        "name": "Feature film",
                        "slug": "feature-film"
                    },
                    {
                        "id": 66,
                        "name": "Manuals",
                        "slug": "manuals"
                    },
                    {
                        "id": 28,
                        "name": "Presentations",
                        "slug": "presentations"
                    },
                    {
                        "id": 25,
                        "name": "Print materials",
                        "slug": "print-materials"
                    },
                    {
                        "id": 54,
                        "name": "Quizzes",
                        "slug": "quiz"
                    },
                    {
                        "id": 6,
                        "name": "Social media content",
                        "slug": "social-media"
                    },
                    {
                        "id": 40,
                        "name": "Templates",
                        "slug": "templates"
                    },
                    {
                        "id": 77,
                        "name": "Toolkit",
                        "slug": "toolkit"
                    },
                    {
                        "id": 29,
                        "name": "Video",
                        "slug": "video"
                    }
                ]
            },
            "material_topic": {
                "name": "Topics",
                "terms": [
                    {
                        "id": 70,
                        "name": "Architecture",
                        "slug": "architecture"
                    },
                    {
                        "id": 72,
                        "name": "Art",
                        "slug": "art"
                    },
                    {
                        "id": 11,
                        "name": "Celebrations",
                        "slug": "celebrations"
                    },
                    {
                        "id": 24,
                        "name": "Children & youth",
                        "slug": "children-youth"
                    },
                    {
                        "id": 17,
                        "name": "Democracy",
                        "slug": "democracy"
                    },
                    {
                        "id": 69,
                        "name": "Design",
                        "slug": "design"
                    },
                    {
                        "id": 71,
                        "name": "Film & drama",
                        "slug": "film-drama-series"
                    },
                    {
                        "id": 14,
                        "name": "Food",
                        "slug": "food"
                    },
                    {
                        "id": 18,
                        "name": "Gender equality",
                        "slug": "equality"
                    },
                    {
                        "id": 12,
                        "name": "History",
                        "slug": "history"
                    },
                    {
                        "id": 19,
                        "name": "Innovation",
                        "slug": "innovation"
                    },
                    {
                        "id": 41,
                        "name": "LGBTQI+",
                        "slug": "lgbtqi"
                    },
                    {
                        "id": 67,
                        "name": "Literature",
                        "slug": "literature"
                    },
                    {
                        "id": 68,
                        "name": "Music",
                        "slug": "music"
                    },
                    {
                        "id": 20,
                        "name": "Society",
                        "slug": "society"
                    },
                    {
                        "id": 46,
                        "name": "Sports",
                        "slug": "sports"
                    },
                    {
                        "id": 15,
                        "name": "Study",
                        "slug": "study"
                    },
                    {
                        "id": 21,
                        "name": "Sustainability",
                        "slug": "sustainability"
                    },
                    {
                        "id": 31,
                        "name": "Sweden in general",
                        "slug": "sweden-in-general"
                    },
                    {
                        "id": 5,
                        "name": "Trade",
                        "slug": "trade"
                    },
                    {
                        "id": 73,
                        "name": "Work",
                        "slug": "work"
                    }
                ]
            }
        },
        "category": false
    }
}