Start / News / Updates on Sharing Sweden for 2025Updates on Sharing Sweden for 2025 Photo: Miriam Preis/imagebank.sweden.se It is now possible to apply for financial support for toolkit activities that take place in 2025. Here you can learn more about some of the new and upcoming material on Sharing Sweden.
Talent attraction Work in Sweden toolkit and webinar The new toolkit can be used to promote Sweden as a career destination with the goal of attracting highly skilled talent to Sweden. Introduction webinars will be held on 28 January at 9:00 and 15:00 (CET).
Work in Sweden toolkit
Pre-departure events for students and webinar New and updated material is available! Selected foreign missions can apply for financial support to hold events aimed at international students admitted to a programme in Sweden. There will be a webinar on 21 January at 14:00 (CET).
Pre-departure event
Internships at Swedish companies in ODA recipient countries There is a new opportunity to offer funded internships at local Swedish companies for SI scholarship alumni and international students from countries on the DAC lists of ODA recipients. Application deadline 12 March 2025.
Internships at local Swedish companies
Culture Pippi 80 jubilee in the Children's literature toolkit In 2025, we celebrate that Pippi Longstocking is turning 80 years. The material includes a party kit, a cutout board, and exhibition posters. It is found in the toolkit 'Children's literature'.
Children's literature toolkit
New art exhibition inspired by Arctic expeditions Since 1988, artists have been invited by the Swedish Polar Research Secretariat to join scientists aboard the icebreaker Oden. Expedition Art is an exhibition presenting works by six of these artists
Swedish art toolkit
New films in the Swedish film selection 2025 The titles for next year's film selection are ready and the application opens by the end of January. The films included are:
drama film 'Hammarskjöld' (2023) the film classic 'The Girls' (1968) documentary 'The Last journey' (2024) drama comedy 'Nova and Alice' (2024) Additional titles may be added moving forward.
Swedish film selection
Music moments and Eurovision toolkit updates Selected parts of the popular
Swedish music moments toolkit
Sports by Sweden updates in 2025 The toolkit will be updated with new social media material during next year. This includes material on the 'Ice hockey world championship' in Sweden and more content on the role of sports in Swedish society.
Sports by Sweden toolkit
Trade Industry packs for trade promotion in January 2025 In January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries.
Webinar on the Industry packs 4 February
Redefining waste toolkit in early 2025 The update of the Re:waste toolkit on Swedish waste management will be launched in 2025 under the name of 'Redefining waste'. It will include a new and updated exhibition and new content for social media.
Redress clothes swap now included in Fashion forever The Fashion forever toolkit has been updated with material that you can use to create clothes swap events. The material is now available on Sharing Sweden.
Re-dress material
Strategy and image of Sweden The new strategy for promoting Sweden is taking shape The new strategy for communicating about Sweden abroad will be available on Sharing Sweden in spring 2025. It is developed by the Swedish institute in collaboration with over 300 Swedish government agencies, businesses, regions, academia, and interest organizations. The strategy will have an accompanying handbook with practical advice on how to use it.
Article on the strategy at SI.se (in Swedish)
Toolkit on Sweden in general We have collected material that can be used to communicate on Sweden in general, including the Sverige A-Ö exhibition, social media content, and publications for local printing. Next year, the material will be updated according to the new strategy for Sweden promotion.
Sweden in general toolkit
Upcoming material on the image of Sweden Next year, the Swedish institute's annual report on the image of Sweden abroad will be translated to English and available on Sharing Sweden. A number of reports on the image of Sweden in different countries and regions will also be available.
The image of Sweden abroad
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"content": "In January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries. ",
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